Tag Archives: YouTube

YouTube is the Main Stream: Our NewFronts and Upfronts approach

The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.

Consumers are driving this massive shift — streaming what they want, when they want.

YouTube is at the forefront of this shift as the top ad-supported streaming platform with the content people enjoy, and the creators they love. In fact, according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in December 2021.[0578e9]

Helping our clients succeed in the streaming age

More than ever before, our customers are asking us how they can tap into the streaming boom and continue to reach new audiences.

Our answer is simple: Today, streaming and TV are one and the same. And YouTube can help advertisers reach more of their audiences on the big screen.

YouTube accounts for over 50% of ad-supported streaming watch time on connected TVs among people ages 18 and up.[7ebbc0]And over 35% of YouTube CTV viewers ages 18 and up can’t be reached by any other ad-supported streaming service, according to Nielsen.[e2981d]

The Interactive Advertising Bureau (IAB) NewFronts and the Upfronts — the annual marketplaces for digital video and TV ad sales — are the most important moments to reach advertisers and agencies as they plan their media strategies. We feel this is the right time to help our customers bridge the gap between linear TV and digital, which is why YouTube will have a presence at both events this year.

For the first time, we’ll host YouTube Brandcast, our annual advertiser showcase, during the week of the Upfronts. The live show — taking place on May 17 at 8 p.m. ET in New York — will feature top creators and music talent. Advertisers will be able to tune in via live stream.

We’re also proud to be the principal sponsor of the IAB NewFronts, where we’ll share insights with advertisers throughout the week. We’ll kick off with an event in partnership with MediaLink on Monday, May 2, featuring industry leaders and creators discussing the future of content and the role of the creator economy.

“As a founding member of the IAB NewFronts, YouTube has been with us on a decade-long journey to architect the streaming future,” says David Cohen, CEO, IAB. “That future is here, and we couldn’t be more excited to partner with them again to bring their content, creators and community to the NewFronts audience.”

According to Nielsen, YouTube reached 135+ million people on the TV screen in the US in December 2021." Source: Nielsen Streaming Platform Ratings, Total Day, 12/1/21-12/31/21, Live+7 Reach of P2+ for YouTube (YouTube + YouTube TV

YouTube is the Main Stream

In today's on-demand world, where viewers — not networks — ultimately determine what's popular, our creators are building passionate fan bases that fuel viewership. YouTube creators like Emma Chamberlain, Marques Brownlee and newer creators leaning into YouTube Shorts like Katie Feeney, Jake Fellman, The Beverly Halls and Lisa Nguyen are the next generation in media brands.

YouTube is the only destination that can help creators produce all forms of content, whether it’s Shorts, live streams or videos on demand — unlocking the ultimate in creativity. YouTube is the Main Stream.

We hope to see you in New York in May!

Treats, trends and touchdowns — it’s game time

We are just days away from the biggest night in football and Google is here to help you prep. Warm-up with some trending food and stats, get ready to watch the game with Google TV, tackle football-related queries with Assistant and re-watch all your favorite commercials on AdBlitz. Start to finish, we’ve got you covered.

Gameday stats

It isn’t a gameday without delicious food. This time last year, we saw searches for wings increased more than 130% compared to a typical Sunday in 2021 on Google Maps, and around this time every year, we see search interest in buffalo wings spike. This year, we decided to take a look at what the most-searched wing flavors were across the United States.

Map of the United States showing which the most-searched wing flavors were by state.

But Sunday isn't just about food: We also checked out regional search interest in this year’s teams and quarterbacks.

Map of the United States showing which quarterback was the most-searched by state.
Map of the United States showing which football team was the most-searched by state.

And the big game isn’t complete without an epic halftime show. Take a look at this year’s performers ranked by search interest over the past year.

Most-searched 2022 halftime artists over the past year in the U.S.

  1. Eminem
  2. Snoop Dogg
  3. Dr. Dre
  4. Kendrick Lamar
  5. Mary J. Blige

Say “Hey Google” to get your head in the game

Get into the game day spirit with Google Assistant, which is ready to answer all of your questions about football’s biggest game day. Start with some of these questions that will have you sounding like a pro:

  • “Hey Google, who’s going to win the big game?”
  • “Hey Google, help me talk like a football fan.”
  • "Hey Google, Touchdown!"
  • “Hey Google, give me facts about football.”

From endzone to AdBlitz

The commercials are (almost) just as important as the game, and you can find big game ads on the YouTube AdBlitz channel. There you can stream playlists featuring the most comedic, dramatic, action-packed and inspirational commercials and teasers. YouTube lets you decide which brands scored big with their game day ad, too — and the five ads with the most views by February 20 will be given the honor of entering the AdBlitz winners’ circle.

Catch the game with Google TV

Tune into the big game on Sunday and stream everything from kickoff to the winning play with your Google TV device, other Android TV OS device or in the Google TV app on Android devices in the U.S. Coverage begins at 12pm ET on NBC and Peacock, or on the NBC channel in your preferred live TV app with a YouTube TV or Sling TV subscription.

If you’ve recently bought a new Google TV or other Android TV OS device, you can get started by enjoying six months of Peacock Premium at no extra cost (terms apply). Just head to your Apps tab and scroll down to find your Peacock offer.

CES 2022: Making the most of your drive with Google

Editor's note: Google planned to attend CES 2022 but pulled out of having an in-person presence due to concerns over COVID-19.

Google’s vision of helpfulness on the road is to provide a safe and seamless connected experience. Today, we’re introducing several updates for cars compatible with Android Auto and cars with Google built-in.

Your Android phone as your car key

With digital car key, you can now use select Samsung Galaxy or Google Pixel phones to lock, unlock and start supported BMW vehicles from your phone. Starting later this year, phones with Ultra Wideband (UWB) technology will allow you to unlock your compatible car without taking your phone out at all, and key sharing will allow you to securely and remotely share your digital car key to trusted friends and family. We’re working to bring these features to even more Android phones and vehicles later this year.

Gif of a phone being placed on a car door handle to unlock it.

Unlock your car with your mobile phone and a simple tap.

A more helpful drive with Android Auto

Now available on nearly 150 million cars around the world, Android Auto brings the best of Google onto your car display via your Android phone. Most of the world's top car brands are bringing wireless Android Auto to their newest models, meaning you never need a cord to connect. And with just one tap, Fast Pair makes it easier than ever to connect your phone and wireless Android Auto. It’s available today on select BMW and Ford cars, with more to come. Also, with new accessories like the Motorola MA1 wireless adapter, you can now enjoy the wireless Android Auto experience even if your car doesn't have wireless support built-in. Connected via USB, the adapter stays in your car and wirelessly projects Android Auto from your phone to your car display as soon as you step inside.

You can already enjoy thousands of media, messaging, navigation, parking and charging apps that support Android Auto. And this summer, we’re bringing you more. We’re partnering with Lyft and Kakao Mobility to integrate their driver apps into Android Auto, so drivers will be able to view and accept rides right from their car display. And with access to points of interest apps like MochiMochi, Fuelio and Prezzi Benzina, you can explore more of the world, find and pay for all types of car services, and track your mileage and costs.

Image of car dash with Lyft app driver interface shown on car display.

Lyft Driver app for rideshare drivers will be projected onto their car display (UI for illustration purposes only and may not reflect final product).

New capabilities for cars with Google built-in

Car manufacturers like Polestar, Volvo Cars, and General Motors - with more to come - are already shipping select cars with Google technology built right into their infotainment systems, allowing you to get more use out of helpful features.

With Google Play built-in, you can soon download navigation apps like Sygic and Flitsmeister, charging apps like ChargePoint and PlugShare, parking apps like SpotHero and ParkWhiz and points of interest apps. In fact, later this year, you will be able to access video entertainment in the car while parked, starting with Volvo Cars with content from providers like YouTube. Suddenly, waiting for curbside pickup or for your car to charge isn't so boring anymore.

Image of car dashboard with Youtube video "Google Year in Search 202" playing.

Enjoy watching YouTube while parked on select Volvo Cars with Google built-in.

This deeper integration allows you to get help from Google beyond the car display. Coming this spring to Volvo Cars, you’ll be able to check on and adjust even more car settings by asking Google. From activating features like lane keeping assist to checking when your next service is due, your voice can replace looking around for the right button or scrolling through settings.

Smart home, meet smart car

With remote actions, you will soon be able to ask Google for help even before leaving the front door. Ask Google to warm up or cool down your car, lock and unlock it and check on the status of things like your battery charge, all from the comfort of your own home with the help of any Google Assistant-enabled device. This is coming first to select Volvo Cars, with more to follow.

Video showing woman using remote actions to pre-warm her car before setting off on a drive in the snow.
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Whether you’re getting ready for a drive or already on the road, we’re working hard to make sure Google helps make every ride a safe, smart and seamless experience.

Get the new Pixel and more, with Pixel Pass

Today, we introduced the new Pixel 6 and Pixel Pro, and we’re also announcing a whole new way to get them. Pixel Pass brings together the latest Pixel phone with Google’s best mobile services, device protection and regular device upgrades — all in one easy subscription.

Pixel Pass is $45 per month for the Pixel 6 and $55 per month for the Pixel 6 Pro. With both Pixel Pass plans, you’ll get the most personal and helpful phone we’ve ever created, combined with the best of Google services to get the most out of your new device. That includes:

  • YouTube Premium for ad-free watching and background play while using other apps
  • YouTube Music Premium for ad-free, uninterrupted listening
  • Google One with 200 GB of safe, reliable cloud storage for full resolution photos and videos, Google Store discounts, automatic phone backup and more
  • Google Play Pass with access to hundreds of games and apps completely free of ads and in-app purchases
  • Preferred Care coverage to cover life’s little accidents with hassle-free device repairs

You can subscribe to Pixel Pass on the Google Store or with a phone plan on Google Fi. When you subscribe to Pixel Pass on the Google Store, you save up to $294 over two years. Plus, your Pixel phone is unlocked, so it works with all major carriers. And if you subscribe through Google Fi with a phone plan, you can save an additional $5 off your monthly Fi plan, totaling up to $414 in savings over two years.

Once you’re subscribed to Pixel Pass, you can manage everything in one place and pay with just one low monthly bill. And if you try it out and it’s just not right for you, you can cancel anytime — just pay off the remaining value of your Pixel phone at regular price.

Pixel Pass with Pixel 6 is available for pre-order today in the U.S. starting at $45 per month on Google Store or Google Fi.

HLTH: Building on our commitments in health

Tonight kicked off the HLTH event in Boston that brings together leaders across health to discuss healthcare's most pressing problems and how we can tackle them to improve care delivery and outcomes.

Over the past two years, the pandemic shined a light on the importance of our collective health — and the role the private sector, payers, healthcare delivery organizations, governments and public health play in keeping communities healthy. For us at Google, we saw Search, Maps and YouTube become critical ways for people to learn about COVID-19. So we partnered with public health organizations to provide information that helped people stay safe, find testing and get vaccinated. In addition, we provided healthcare organizations, researchers and non-profits with tools, data and resources to support pandemic response and research efforts.

As I mentioned on the opening night of HLTH, Google Health is our company-wide effort to help billions of people be healthier by leaning on our strengths: organizing information and developing innovative technology. Beyond the pandemic, we have an opportunity to continue helping people to address health more holistically through the Google products they use every day and equipping healthcare teams with tools and solutions that help them improve care.

Throughout the conference, leaders from Google Health will share more about the work we’re doing and the partnerships needed across the health industry to improve health outcomes.

Meeting people in their everyday moments and empowering them to be healthier

People are increasingly turning to technology to manage their daily health and wellbeing — from using wearables and apps to track fitness goals, to researching conditions and building community around those with similar health experiences. At Google, we’re working to connect people with accurate, timely and actionable information and tools that can help them manage their health and achieve their goals.

On Monday, Dr. Garth Graham, who leads healthcare and public health partnerships for YouTube, will join the panel “Impactful Health Information Sharing” to discuss video as a powerful medium to connect people with engaging and high-quality health information. YouTube has been working closely with organizations, like the American College of Physicians, the National Alliance on Mental Illness and Mass General Brigham, to increase authoritative video content.

On Tuesday, Fitbit’s Dr. John Moore will join a panel on “The Next Generation of Health Consumers” focusing on how tools and technologies can help people take charge of their health and wellness between doctors’ visits — especially for younger generations. Regardless of age, there’s a huge opportunity for products like Fitbit to deliver daily, actionable insights into issues that can have a huge impact on overall health, like fitness, stress and sleep.

Helping health systems unlock the potential of healthcare data

Across Google Health, we’re building solutions and tools to help unlock the potential of healthcare data and transform care delivery. Care Studio, for example, helps clinicians at the point of care by bringing together patient information from different EHR systems into an integrated view. We’ve been piloting this tool at select hospital sites in the U.S. and soon clinicians in the pilot will have access to the Care Studio Mobile app so they can quickly access the critical patient information they need, wherever they are — whether that’s bedside, at clinic or in a hospital corridor.

In addition to Care Studio, we’re developing solutions that will bring greater interoperability to healthcare data, helping organizations deliver better care. Hear more from Aashima Gupta, Google Cloud’s global head of healthcare solutions, at HLTH in two sessions. On Monday, October 18, Aashima will discuss how digital strategies can reboot healthcare operations, and on Tuesday, October 19 she will join the panel “Turning of the Data Tides” to discuss different approaches to data interoperability and patient access to health records.

Building for everyone

Where people live, work and learn can greatly impact their experience with health. Behind many of our products and initiatives are industry experts and leaders who are making sure we build for everyone, and create an inclusive environment for that work to take place. During the Women at HLTH Luncheon on Tuesday, Dr. Ivor Horn, our Director of Health Equity, will share her career journey rooted in advocacy, entrepreneurship and activism.

From our early days as a company, Google has sought to improve the lives of as many people as possible. Helping people live healthier lives is one of the most impactful ways we can do that. It will take more than a single feature, product or initiative to improve health outcomes for everyone. If we work together across the healthcare industry and embed health into all our work, we can make the greatest impact.

For more information about speakers at HLTH, check out the full agenda.

Fostering an open and inclusive community with our creators


For millions of Indians, YouTube is woven into the fabric of everyday life, whether it is to laugh, learn, or be inspired by transformative stories. YouTube is a vibrant destination for people to find inspiring content fuelled by the extraordinary diversity that our creators represent across geographies, demographics, identities and cultures. This diversity is our superpower and we not only want to promote it but supercharge it. 


As we continue to foster and grow our ecosystem, we remain cognizant of and committed to the responsibility that comes with being a platform that values openness. Our community guidelines offer guardrails for our creators for content on YouTube. And, we are extending our efforts with the launch of #CreateWithCare, our latest initiative in India that partners with leading creators to preserve and promote a diverse, inclusive community on YouTube that can drive responsible growth. #CreateWithCare aligns with our mission to empower creators from all backgrounds, communities, languages, and genders, including many that may be under-represented, to find their voice, an audience and cultivate a sense of belonging.

 

Technical Guruji, Kabita's Kitchen, Prajakta Koli, Madan Gowri, My Village Show, Bhadipa, Kushiyagi Ramya, Vishal Langthasa, Wonder Munna, Salu Kitchen among 30 leading creators across 8 languages to take the #CreateWithCare pledge


Today, at our Creator Camp event, a platform that serves as a learning forum for emerging creators to gain from the community of creators and YouTube product experts, we showcased the #CreateWithCare Pledge. The pledge unites popular creators from all corners of India in their endeavor to create content more thoughtfully by educating themselves about different cultures and histories, being respectful of diverse points of views and facilitating meaningful, open engagements among their communities. With #CreateWithCare, we want to help and inspire all our creators, even those who may just be starting their journey on YouTube, to approach content creation with a lens of responsibility.


Rekha Sharma, Chairperson, National Commission of Women in India, took to the stage to reiterate the transformative role technology plays in empowering women by enhancing access to learning and employment opportunities, extending her encouragement to our creator community to create content responsibly and inclusively. Creators also had the opportunity to learn from V R Ferose, founder of India Inclusion Foundation, as he enumerated a few ways in which creators could be more empathetic in representing persons with disabilities in their content. 


Satya Raghavan, Director, YouTube Partnerships, Rekha Sharma, Chairperson, National Commission for Women, and V R Ferose, Founder - India Inclusion Foundation speak at Creator Camp 


We are incredibly proud of our growing cohort of creators like Ranveer Allahbadia, who today has his own talent management and brand marketing agency, or My Village Show, whose unique take on village comedy birthed a whole new genre on YouTube, who have used their distinctive, authentic voices to build not only engaged communities but also successful business ventures. And, we will continue to safeguard our community of viewers and creators alike, by making everyone feel welcome and heard on our platform. 


Our #CreateWithCare campaign will continue to bring together prolific creators to create useful resources and discuss how to be respectful of diversity as they create content that has the power to impact lives. Stay tuned to YouTube Creators India for more on #CreateWithCare.


Posted by Satya Raghavan, Director, YouTube Partnerships

YouTube Shorts Fund expands to Australia

Australian creators are now eligible for a Shorts Fund bonus! We started the YouTube Shorts Fund to reward creators who make creative and unique Shorts - and now we’re expanding eligibility to over 30 new countries, including Australia! 
First announced by Robert Kyncl, YouTube’s Chief Business Officer in August, the US$100M fund will be distributed over 2021-2022. Each month, we’ll invite thousands of eligible creators to claim a payment from the Fund. This is the first step in our journey to build a monetisation model for Shorts on YouTube and any creator that meets our eligibility criteria can participate. 
We’re excited about what this means for creators in Australia. Not only does the Shorts Fund reward the next generation of mobile creators for their original contributions to Shorts, it also offers them a new way to earn money and build a business on YouTube. 
YouTube has helped a growing community of creators and artists to transform their creativity into viable businesses. We laid the groundwork for this modern-day creator economy over 14 years ago when we launched the YouTube Partner Program (YPP) — a first-of-its kind business model that shares the majority of revenue generated on the platform with creators. Along the way, we’ve continued investing in new monetisation options for creators beyond advertising, including, Merchandise, Channel Memberships, Super Chats and Super Stickers. In just over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies. And in Q2 2021, we paid more to YouTube creators and partners than in any quarter in our history. 
What do How Ridiculous, Economics Explained and Saksham Magic all have in common? They’re storytellers, directors, editors, marketers, and entrepreneurs — all in one. The incredible range of talents and skills of creators is inspiring. To give creators the opportunities they need to find success, YouTube has evolved from being just a place where people upload and share videos. It’s now a destination where creators can find new audiences, connect with fans in different ways, and build growing businesses. Our shared goal with creators is to help them build robust and diversified business models that work with both their unique content and community of fans. 
Alongside the Shorts Fund, here are more ways creators can make money and build a business on YouTube: 
  • Shorts Fund 
    • The YouTube Shorts Fund, a US$100M fund distributed over 2021-2022, launches today! Each month, we'll reach out to thousands of eligible creators to claim a payment from the Fund - creators can make anywhere from US$100 to US$10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step in our journey to build a monetisation model for Shorts on YouTube and is not limited to just creators in YPP — any creator that meets our eligibility criteria can participate. We're also dedicated to providing funding via our Black Voices Fund. 
  • Ads 
    • Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube. 
  • YouTube Premium 
    • YouTube Premium is a paid subscription option which enables members to enjoy ad-free content, background playback, downloads, and premium access to the YouTube Music app. The majority of subscription revenue goes to YouTube partners. 
  • Channel memberships 
    • With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator. 
  • Super Chat 
    • Fans watching livestreams and Premieres can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention. 
  • Super Thanks 
    • Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks. As an added bonus, fans will get a distinct, colourful comment to highlight the purchase, which creators can respond to. 
  • Super Stickers 
    • Another way followers can show support during livestreams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out. 
  • Merchandise 
    • The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. Creators can choose from 30 different retailers globally. 
  • Ticketing 
    • Music fans can learn about upcoming concert listings and with a simple click, go directly to our ticketing partners’ sites to purchase tickets. 
Every new fan that subscribes to their favourite creators’ channels, every new member that joins, every like, comment received and every dollar earned goes into building the business ventures of tomorrow. At YouTube, the passion and ambition of our creators fuels us to continue innovating new ways to help them realise their goals and we are committed to introducing more revenue opportunities for our creators. As creators become the next generation of media companies, we’ll continue to deliver more ways to help them do just that. 

Posted by YouTube Australia

Managing harmful vaccine content on YouTube

Crafting policy around medical misinformation comes charged with inherent challenges and tradeoffs. Scientific understanding evolves as new research emerges, and firsthand, personal experience regularly plays a powerful role in online discourse. Vaccines in particular have been a source of fierce debate over the years, despite consistent guidance from health authorities about their effectiveness. Today, we're expanding our medical misinformation policies on YouTube with new guidelines on currently administered vaccines that are approved and confirmed to be safe and effective by local health authorities and the WHO.


Our Community Guidelines already prohibit certain types of medical misinformation. We've long removed content that promotes harmful remedies, such as saying drinking turpentine can cure diseases. At the onset of COVID-19, we built on these policies when the pandemic hit, and worked with experts to develop 10 new policies around COVID-19 and medical misinformation. Since last year, we’ve removed over 130,000 videos for violating our COVID-19 vaccine policies.


Throughout this work, we learned important lessons about how to design and enforce nuanced medical misinformation policies at scale. Working closely with health authorities, we looked to balance our commitment to an open platform with the need to remove egregious harmful content. We’ve steadily seen false claims about the coronavirus vaccines spill over into misinformation about vaccines in general, and we're now at a point where it's more important than ever to expand the work we started with COVID-19 to other vaccines. 


Specifically, content that falsely alleges that approved vaccines are dangerous and cause chronic health effects, claims that vaccines do not reduce transmission or contraction of disease, or contains misinformation on the substances contained in vaccines will be removed. This would include content that falsely says that approved vaccines cause autism, cancer or infertility, or that substances in vaccines can track those who receive them. Our policies not only cover specific routine immunizations like for measles or Hepatitis B, but also apply to general statements about vaccines.


As with our COVID guidelines, we consulted with local and international health organizations and experts in developing these policies. For example, our new guidance on vaccine side effects maps to public vaccine resources provided by health authorities and backed by medical consensus. These policy changes will go into effect today, and as with any significant update, it will take time for our systems to fully ramp up enforcement. 


There are important exceptions to our new guidelines. Given the importance of public discussion and debate to the scientific process, we will continue to allow content about vaccine policies, new vaccine trials, and historical vaccine successes or failures on YouTube. Personal testimonials relating to vaccines will also be allowed, so long as the video doesn't violate other Community Guidelines, or the channel doesn't show a pattern of promoting vaccine hesitancy. 


All of this complements our ongoing work to raise up authoritative health information on our platform and connect people with credible, quality health content and sources.


Today’s policy update is an important step to address vaccine and health misinformation on our platform, and we’ll continue to invest across the board in the policies and products that bring high quality information to our viewers and the entire YouTube community.


Posted by The YouTube Team

YouTube’s approach to copyright

EU member states are in the process of implementing the European Copyright Directive into national law. These changes include the incorporation of Article 15, which introduced a new copyright for press publishers, and Article 17, which introduced new rules for certain content-sharing services like YouTube. Here’s a little more on what YouTube in particular is doing. 

Developing our compliance plans

YouTube supports updating copyright rules for the digital age and has been working closely with policymakers across Europe on Article 17’s implementation and on a means of compliance that best meets the needs of our partners’ growing businesses, while also continuing to contribute to the economy. For example, YouTube’s creative ecosystem contributed approximately €775 million to Germany’s GDP in 2019, supporting the equivalent of 25,000 full time equivalent jobs, according to Oxford Economics. As we develop our compliance plans, it’s important to us that the fundamental rights of rightsholders, including media companies, creators, artists and users, are protected. At the same time, supporting the creative industries such as the YouTube creators who are building next generation media companies that impact the economy's overall success, is a priority to us.

Implementing Content ID for better creative control

YouTube has long believed that effective rightsholder management is key to a healthy business and flourishing creativity. This is why we created a set of copyright management tools, for example, investing over 100 million U.S. dollars to develop our Content ID technology which allows rightsholders to manage their content across the platform in a highly nuanced and sophisticated way. YouTube has worked with rightsholders such as record companies, labels, music collecting societies and film and television creators and producers for many years. In fact, Content ID enables rightsholders to control and manage their content on YouTube, while also gaining a new source of income. More than 95% of the time when rightsholders claim content through Content ID, they choose to allow the content to remain on the platform and earn money generated by ads and subscriptions, rather than block the content. This has resulted in an entirely new revenue stream.  Over the last three years alone, YouTube paid $30B to media companies, creators and artists, and in the last twelve months, YouTube paid over $4B dollars to the music industry, 30% of which came from user-generated content monetized through Content ID.

Copyright Match Tool

We are also expanding access to more copyright tools for more creators. For example, we recently expanded our Copyright Match Tool so that any rightsholder who successfully submits a copyright removal — whether they host their content on our platform or not — can have access to our matching technology and are able to manage their copyrighted material in a powerful, efficient and user-friendly way. We also allow rightsholders who submit copyright takedown notices to request that YouTube prevent copies of the same content from being uploaded in the future. Additionally, we will be hosting a webform in our help center to enable interested parties to reach out to us for licensing discussions. 


We continue to find new ways to help creators and rightsholders manage their rights on YouTube while growing the amounts we pay to the creative industries and will continue to work with policymakers, rights owners, partners and creators across the region to ensure an effective implementation of the new copyright laws. 

Experience the Tokyo 2020 Paralympics with Google and YouTube

While some of the Tokyo 2020 Games are over, others are just beginning: The Tokyo 2020 Paralympic Games are right around the corner. And just like earlier this summer, there are few ways you can enjoy the action from home. 


1. Watch livestreams and highlights on YouTube
Starting August 24, catch livestreams as well as clips and highlights from 13 official Paralympic broadcasters around the world on their YouTube channels. The Paralympic Games channel will also be streaming over 1,300 hours of live sports across 219 countries and territories, as well as sharing highlights, athlete interviews and behind-the-scenes videos with automatic captions available in 13 languages. Livestreams will also be accessible with automatic captions in English.


2. Stay up to speed with Google Search
Find the latest information on your favorite team and Paralympians, and even see where your country ranks in the race for gold. If you can’t tune into the Paralympics live, don’t worry — you can watch a daily recap video, check out the top news related to the events and with Google Images, even see photo galleries of some of the best photos of the day.  For data lovers, check out our Trends page to see fun Search stats on your favorite sports. And, for a limited time only, keep an eye out for a fun surprise when searching for the Paralympics — I can’t say too much, I wouldn’t want to spoil the fun!

Screenshot of the Google Search Result Page for the Tokyo 2020 Paralympic Games

3. Experience Déjà-mew on the Doodle Champion Island Games
Are you (still) feline Lucky? Lucky the Cat is back in our interactive Doodle game! Click on the Doodle to enter the gameworld, join a team and compete against reigning Champions across table tennis, archery, rugby and more. Keep a lookout for competitors and characters with disabilities and without, dozens of surprises and side quests as you journey through Doodle Champion Island, where there are some new levels and extra quests…if you’re up for the challenge.

Image of the Doodle Champion Island Games

4. Stay up to date with the Google Assistant
If you want to learn more about the Paralympics, just say, “Hey Google, give me a Paralympics fact.” Find out which country has the most medals or how your country is doing with "Hey Google, who is leading the Paralympics medal table." You can even ask, “Hey Google, what do you like about the Paralympics?” available in all languages. Whether you’re using your phone, speaker, TV or other enabled device, Google Assistant will have all the important details.


5. Capture the moment with heartwarming Tenor GIFs
The IPC are also working with expression platform Tenor to showcase the very best of the Tokyo 2020 Paralympic Games. Find incredible moments from the world’s Paralympians on Tenor’s Paralympics channel.


And now, all we have to do is wait for the games to begin.