Monthly Archives: October 2012

Take your social strategy to the next level with Learn with Google Hangouts and Webinars


Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Over the next few weeks, we’re offering four opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.


Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more.

If you have a question for Chris, leave your question as a comment on the Google+ Event.

Boost your success with Google+

Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:

  • Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
  • Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
  • Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)


Posted by Lindsay Rumer, Google+ for Business

Source: CPG Blog


Getting Help on Blogger

As a Blogger user you’re likely aware of the nearly infinite number of ways to express yourself online. Whether you’re a photographer showing off your portfolio, a foodie sharing your newest tasty creation, or a business promoting your latest deals, Blogger has the tools to help your content shine and reach readers from all over the world. All of us on the Blogger team are passionate about our users’ success, and have a global team dedicated to making sure you are getting the most out of the product.

So if you’ve been thinking about making the upgrade to a custom domain, want to give your blog a fresh new look but aren’t sure where to start, or are having trouble building readership on your blog, we want to let you know that our Support team is here to help! We’ve developed a handful of helpful resources where you can learn more about the latest features, report a problem with Blogger, and even post your questions where our Blogger Support Team and Top Contributors can help you track down answers. Here’s the quick run-down of how and where to find help:

Blogger Help Center: For reading up on the latest features, understanding all the bells and whistles of your dashboard, getting quick troubleshooting tips for common problems, and much more. You can also get to the Help Center by clicking the gear icon on the Blogger dashboard.

Google Feedback: If you’d like to report a problem, new feature idea, or have other general suggestions and comments, we’ve got an easy way to do that right from the Blogger dashboard. Click the gear icon in the dashboard and then the Send us feedback link which will open up the feedback form.

Blogger Product Forum: Our active community of users, Blogger Support staff, and Top Contributors (our expert Blogger users and forum helpers) are here to answer your questions and listen to your feedback. Drop us a line and we’ll do our best to make sure it gets addressed promptly.

Abuse Reporting Form: If you need to report abusive content we have a special form to help you do so. You may also want to check out Google’s Terms of Service and/or Content Policy.

Finally, while the above channels are the quickest way to get help, we’ve also put together a list of our Support team’s pages on Google+ should you want to get in touch with us, connect, or just share a funny cat video.

Miles
Bruce
Giovanni
Jessica
Lisa
Inci
Javier
Brett

Source: Blogger Buzz


Improving news search with expandable results

Posted by Rudy Galfi, Product Manager Last year we updated Google News to make it easier for you to scan for stories that are interesting to you and let you dig deeper when you find them. Today we’re announcing an update that brings some of those same ideas to news search. Over the next few days we’ll be rolling out the following features:
  • Click-to-expand news results clusters: Each news results cluster is collapsed down to one result with the exception of the first cluster. Click on the “Show more” link to see articles from more sources. This improvement makes it much easier to scan through the search results to find just the collection of news coverage you’re looking for. 
  • Multimedia: Within some of the expanded results clusters you’ll see a bar of videos and photos that relate to each cluster’s content. Click on any of these for more coverage of the story. 
  • Layout updates: The cluster image now appears on the left and the source information has been moved to below the article links for better readability.
You can try this out by doing a search on Google News or by clicking on the “News” filter on the web search results page. We hope you like these changes and that they improve your experience searching the news.

Cite from search results

I remember writing research papers as a student and being frustrated at the tedium of formatting citations according to the strictures of the Modern Language Association.  Today we’re simplifying this process by adding the ability to copy-and-paste formatted citations from search results.  To copy a formatted citation, click on the “Cite” link below a search result and select from the available citation styles (currently MLA, APA, or Chicago):



You can also use one of the import links to import the citation into BibTeX or another bibliography manager.  We hope that simplifying the chore of citation formatting will let you focus on what you really want to work on: writing a great paper!
Posted by: James Connor, Software Engineer

Social shift sees Gillard go viral


[Guest Blog Post by Kieran Ricketts, ABC News Online - Cross posted from the Google Australia Blog]

How does a piece of powerful Australian political theatre that saw accusations of misogyny hurled across the political divide become watercooler social media buzz the world over?

As with many ‘overnight’ online successes, it’s the result of a long tail of strategic thinking.
The video in question – whatever your view of the politics that surround it – is compelling, polemic and tense.


And it’s had an extraordinary response – over 1.5 million views in less than a week. It has been watched so much that totalling the amount of minutes viewed equates to over 14.5 years of eyeballing – and it has been ‘liked’ on YouTube 15,000 times.

There are no happy accidents involved. ABC Innovation and ABC News Online have been participating in YouTube Partner Events over the last few months and gained some key insights into how we use the platform better.

We know that what we were doing in the past – simply channelling video en masse through to YouTube – was not working. We know people want a selection of video that is ‘watercooler’ content – content worth sharing, content that generates discussion and debate, powerful words and pictures. So we’re looking for that content actively, and putting it where people are – on social media platforms – instead of waiting for them to come to our News website.

The traffic to the Gillard clip comes from a range of places. It was featured on the YouTube front page, embedded by a variety of international mastheads including The New Yorker and played back 57% of the time on mobile devices – a statistic that would have been jawdropping years ago, but is now the status quo. We’ve also been working with our international social media partner Storyful to make content like this available to major international media partners the minute it is available.

 Ratio of likes to dislikes on the video by the countries that viewed it the most between 8 and 14 October (ordered by number of likes)

To get to this position, we not only hinged off the back of some vastly improved technical processes that get crisp, clean video out of ABC News television systems and onto third parties at lightning speed – but also built a YouTube experience that encourages users to find more related ABC News content right alongside what they’re currently watching. We also place it all on a consistently branded YouTube channel. We’re heartened too that more YouTube users have reacted by subscribing to our YouTube channel so they see more of our content the minute it’s delivered.


The raw Gillard vision was available to a number of media outlets. That the ABC has had such a strong reception to this content ahead of other broadcasters is a reflection of our ability to get it online, in the right place at the right speed – a competitive advantage our rolling news focus at ABC News Online and ABC News 24 enables us to really leverage. It’s a coming of age story for us, really. 


Win Moments that Matter with Learn with Google Webinars



As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule of webinars below:

  • 10/16 [Search] Drive Traffic to your Locations with your Online Campaigns
  • 10/18 [Video] TrueView Video Advertising Strategies for the Holidays
  • 10/23 [Mobile] Understanding your App Users with Google Analytics
  • 10/24 [Research] Real-Time Insights with Google Consumer Surveys
  • 10/25 [Display] Remarketing Series: Getting Started with Remarketing
  • 10/30 [YouTube] TrueView Video Advertising for Agencies
  • 10/31 [Social] Social Media Best Practices for a Successful Holiday Season
  • 11/01 [Video] Optimizing TrueView Video Ad Campaigns
  • 11/02 [Analytics] Attribution Modeling for Digital Success     
  • 11/06 [Video] YouTube Analytics for Advertisers
  • 11/07 [Video] Remarketing Series: YouTube and Video Remarketing
  • 11/08 [Social] Social that Adds Up: Performance and Measurement
  • 11/13 [Analytics] Getting Started with Google Tag Manager
  • 11/14 [Social] Supercharge your Social Media Initiatives with Video   
  • 11/15 [Display] Remarketing Series: Getting Started with the New Remarketing Tag
  • 11/27 [Display] Remarketing Series: Getting Started with Similar Audiences
  • 11/29 [Mobile] New Tablet Research: How to Win on the Third Screen
  • 12/05 [Mobile] Capturing the Full Value of Mobile with Click-to-Call and Call Metrics
  • 12/06 [Social] Building a Digital Brand with Google+
  • 12/12 [Analytics] Remarketing Series: Remarketing with Google Analytics

All webinars are at 10 PT/ 1 ET.

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator

Source: CPG Blog


Web fonts: a look under the hood

Google Web Fonts are viewed more than 1 billion times every day across the web, on more than 100 million web pages. To help you sort through and pick the right font for your site you can order fonts by popularity, and now you can check out usage data for each font too.

Click on "Analytics" in the upper right corner of the homepage to view the new analytics tab, where you can see and compare numbers for individual font views by browser, operating system and see usage trends.


You’ll see a list of fonts, ranked by the total number of all-time font views and sortable by time period. To see a graph of font data for an individual font or a set of fonts, check the box next to the font name and click on the Trend button.



Clicking the views by platform tab on the left pane shows you a heatmap and pie charts of usage of each font by browser or operating system.



While browsing through fonts in the directory, you can also access analytics for an individual font at anytime by navigating to the Statistics tab on the font’s specimen page.



And finally, to help you compare and select fonts, clicking on the “Pairings” tab on the Specimen page will show you groupings of fonts that are frequently used together, based on actual usage data via the API.


Selecting the right font for your website is an expression of your personal style, and we hope to continue expanding the set of tools to help you do that. Happy browsing!

Posted by Raziel Alvarez, Software Engineer