To better surface relevant, expert, and knowledgeable content in Google Search and News, today we're introducing a system called topic authority that helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.

Search Central Live is back in Asia Pacific throughout 2023 and we can’t wait to meet you in person! We're now ready to bring the events to more locations in the Asia Pacific region. Specifically, India, Indonesia, Japan, Singapore, and Taiwan are on our list.

In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. The Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quality of a webpage's user experience. In this article, we'll explore this change and what it means for Google Search and site owners.

A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (probably) think.

Helpful content generally offers a good page experience. That's why today, we've added a section on page experience to our guidance on creating helpful content and revised our help page about page experience.

Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites. We're also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools.

Videos can appear in several different places on Google, including the main search results page, and video search results. Today we're making changes to one of the ways videos appear in search results. This will make it easier for users to understand what content to expect on a web page.

Every day, we're discovering, indexing, and serving billions of web pages, and a significant portion of pages we discover are spam. In 2022 we launched multiple updates to our systems to thwart these attacks and ensure a spam-free experience for all Search users. The 2022 webspam report is here. Read about SpamBrain, links, hacked spam, user safety and more.

When we launched the Search Central Virtual Unconference series, we got a lot of feedback to organize events in multiple languages. On February 17, 2023 we held the first Virtual Unconference en español after receiving a lot of requests for an event in Spanish.

One advantage of analyzing your performance data outside Search Console is that it allows you to add more context to your reports, you can enrich the data with internal data you have about your site. In this post we discuss how to enrich your Search Console data using Looker Studio (formerly known as Data Studio).