For National Poetry Month, try these Google Play Books features to remember your favorite lines, organize your poetry books and more.
In celebration of Women’s History month, we’re celebrating the founders behind groundbreaking apps and games from around the world - made by women or for women. Let's discover four of my favorites in this latest batch of nine #WeArePlay stories.
Royelles Revolution / Royelles Revolution: Gaming For Girls (USA)
Múkami's journey began when she noticed the lack of representation for girls in the gaming industry. Determined to change this narrative, she created Royelles, a game designed to inspire girls and non-binary people to pursue careers in STEAM (science, technology, engineering, art, math) fields. The game is anchored in fierce female avatars like the real life NASA scientist Mara who voices a character. Royelles is revolutionizing the gaming landscape and empowering the next generation of innovators. Múkami's excited to release more gamified stories and learning modules, and a range of extended reality and AI-powered avatars based on the game’s characters.
"If we're going to effectively educate Gen Z and Gen Alpha, we have to meet them in the metaverse and leverage gamified play as a means of driving education, awareness, inspiration and empowerment.”- Múkami
Reblood: Blood Services App (Indonesia)
When her university friend needed an urgent blood transfusion but discovered there was none available in the blood bank, Leonika became aware of the blood donation shortage in Indonesia. Her mission to address this led her to create Reblood, an app connecting blood donors with those in need. With over 140,000 blood donations facilitated to date, Reblood is not only saving lives but also promoting healthier lifestyles with a recently added feature that allows people to find the most affordable medical checkups.
“Our goal is to save more lives by raising awareness of blood donation in Indonesia and promoting healthier lifestyles for blood donors.”- Leonika
CARSUL / Car Sul: Urban Mobility App (Brazil)
Luciane was devastated when she lost her son in a car accident. Her and her husband Renato's loss led them to develop Carsul, an urban mobility app prioritizing safety and security. By providing safe transportation options and partnering with government health programs to chauffeur patients long distances to larger hospitals, Carsul is not only preventing accidents but also saving lives. Luciane and Renato's dedication to protecting others from the pain they've experienced is ongoing and they plan to expand to more cities in Brazil.
“Carsul was born from this story of loss, inspiring me to protect other lives. Redefining myself in this way is very rewarding.”- Luciane
Resonantes / App-Elles: Safety App for Women (France)
After hearing the stories of young people who had experienced abuse that was similar to her own, Spoken word artist Diata developed App-Elles – an app that allows women to send alerts when they're in danger. By connecting users with support networks and professional services, App-Elles is empowering women to reclaim their safety and seek help when needed.Diata also runs writing and recording workshops to help victims overcome their experiences with violence and has plans to expand her app with the introduction of a discreet wearable that sends out alerts.
“I realized from my work on the ground that there were victims of violence who needed help and support systems. This was my inspiration to create App-Elles."- Diata
Discover more #WeArePlay stories and share your favorites.
Google Play celebrates women app developers and leaders and their contributions.
These new tools help developers build immersive and engaging games that players love.
Google for Games is coming to GDC in San Francisco! Join us on March 19 for the Game Developers Conference (GDC) at the Moscone Center, where game developers from across the world will gather to learn, network, problem-solve, and help shape the future of the industry. From March 18 to March 22, experience our comprehensive suite of multi-platform game development tools and explore the new features from Play Pass at the West Hall, Level 2 Lobby.
This year, we’re proud to host eight sessions for developers, designers, business and marketing teams, and everyone else in the gaming community with an interest to grow their game business. Take a look at this year’s sessions below and if you’re interested in learning more about topics from Google Play and Android, check out key product updates from the Google for Games Developer Summit.
We’re hosting three sessions designed to help scale your game development using tools from Firebase, Android, and Google Cloud. Learn more about building high quality games with case studies from industry experts.
Tuesday, March 19, 9:30 am - 10:00 am
Crashlytics has added a number of features that make detecting, tracking, and understanding bugs even easier, from high-level to native code. Take your fixes to another level with native stack traces, memory debugging, issue annotation, and the ability to log uncaught exceptions as fatal.
Tuesday, March 19, 10:50 am - 11:50 am
Learn how to leverage Vulkan graphics API to improve your graphics quality or performance, including performance tuning with dynamic upscaling. Find out how the Android Dynamic Performance Framework (ADPF) can enhance game performance and power in Unity and native C++, with easy integration through the Unreal Engine plugin. We're also sharing how NCSoft Lineage W improved thermal status and performance using ADPF.
Tuesday, March 19, 4:40 pm - 5:10 pm
This session will cover the best of Google Cloud's open source projects (Agones, Open Match, and more) and products (GKE, Spanner, Anthos Service Mesh, Cloud Build, Cloud Deploy, and more) to teach you how to build, deploy, and scale world-scale multiplayer games with Google Cloud.
We’re hosting two sessions designed to help you increase engagement by creating dynamic gameplay experiences using generative AI and expanding opportunities on Google Play to grow your community of players with exclusive rewards.
Tuesday, March 19, 10:50 am - 11:50 am
In our keynote session, senior executives from Google Cloud, Google Play, and Labs will share their unique perspectives on generative AI in the gaming landscape. Learn more about cutting-edge AI solutions from Google Cloud, Android, Google Play, and Labs designed to simplify game development, publishing, and business operations, plus actionable strategies to leverage AI for faster development, better player experiences, and sustainable growth.
Tuesday, March 19, 1:20 pm - 1:50 pm
In this session, we’ll cover new features and insights from Google Play to create rewarding experiences for gamers using Play Pass, Play Points, and Play Games Services. Get a behind-the-scenes look at how Google Play rewards a growing community of passionate gamers, and how to use this to super-charge your business.
These sessions, from Google Play, Android, and Flutter, introduce ways to expand your mobile games to PC. Learn about the latest tools that will help you accelerate growth across large screens.
Tuesday, March 19, 2:10 pm - 2:40 pm
Join us for an overview of Google Play Games on PC, how it has grown in the past year, and a walkthrough of how to optimize and attribute your PC advertisements for your Google Play Games on PC titles. Learn how to use Google Play Games to increase your reach and acquisition of PC users for your mobile game, as well as how to effectively use the Google Play Install Referrer API to attribute and optimize your ads across mobile and PC.
Tuesday, March 19, 3:00 pm - 3:30 pm
Give your players a first-class gaming experience with our best practices for handling input between mobile and PC games, including technical details on how to implement these best practices across mobile, tablets, Chromebooks and Windows PCs1. Learn how Android handles keyboard, mouse, and controller input across different form factors, with case studies for designing for both touch and hardware input.
Tuesday, March 19, 3:50 pm - 4:20 pm
Learn why game developers are choosing Flutter to build casual games on mobile, desktop, and web browsers. We’ll cover the free, open-source tools and resources available through the Casual Games Toolkit, a collection of free and open-source tools, templates, and resources to make game dev more productive with Flutter.
Learn more about all of our sessions coming to you on March, 19, at GDC in San Francisco.
1Windows is a trademark of the Microsoft group of companies.
Making informed marketing decisions relies on identifying your most valuable user acquisition channels for your games. By tracking referral data, you can understand which traffic sources send the most users to download your app from the Google Play store. These insights can help you make the most of your advertising spend and maximize ROI. That’s why in 2017, we launched the Play Install Referrer API, which gives you an easy, reliable way to track your apps’ referral information directly from the Play store.
Until now, this feature was only available for your games in the mobile Play store. Today, we’re pleased to announce support for Google Play Games on PC, allowing you to attribute conversions from your marketing activities on the Web1. If you use the Google Play Install Referrer API to track your referral sources, you can now attribute conversions to specific campaigns directly from Google Play by manually retrieving referral information, or using third-party analytics tools from Google’s App Attribution Partners.
Getting started is easy. First, generate a Google Play URL for your game’s Google Play store listing page and add a referrer query parameter for your Web campaign. Then, when a PC user clicks the link, they will be redirected to your game’s listing page on the Google Play Web store, which will give them the option to “Install on Windows.” Once the user launches your game, you’ll be able to track the referral using the Google Play Install Referrer library.
“With integration support from Adjust, developers can quickly and efficiently measure marketing campaigns for their games on Google Play Games on PC. We’re excited about the opportunity this brings for developers to broaden their games’ reach and strengthen cross-platform measurement.”- Gijsbert Pols, Director of Connected TV & New Channels, Adjust
Learn more about third-party referral codes for Google Play Games on PC and start optimizing your marketing performance today.
1Subject to device compatibility with Google Play Games on PC.
Today, we’re excited to reveal Google Play’s Indie Games Accelerator class of 2024.
Selected game studios from around the world will take part in the 10-week accelerator designed to take their businesses to the next level on Google Play. The program includes:
Due to the number of impressive applications, we’ve doubled this year’s class size from 30 to 60 studios. Without further ado, meet the class of 2024 and join us in congratulating them!
Congratulations again to all the founders selected; we can’t wait to see your games grow on our platform.
We’re committed to helping app and game businesses of all sizes reach their full potential. Discover more about Google Play’s programs, resources and tools for indie games developers.
With millions of developers relying on our platform, Google Play is committed to keeping our ecosystem safe for everyone. That’s why, in addition to our ongoing investments in app privacy and security, we also continuously update our policies to respond to new challenges and user expectations.
For example, we recently introduced a new account deletion policy with required disclosures within the Data Safety section on the Play Store. Deleting an account should be as easy as creating one, so the new policy requires developers to provide information and web resources that help users to manage their data and understand an app's deletion practices.
To help you build trust and design a user-friendly experience that helps meet our policy requirements, consider these 5 best practices when implementing your account deletion solution.
Users prefer a simple and straightforward account deletion flow. Although users know that more steps may follow (such as authentication) navigating multiple screens before the deletion page can be a significant barrier and create negative feelings for the user. Consider providing your account deletion option on an account settings page or place a prominent button on the home screen. Design the flow with discoverability in mind by taking the user directly to the deletion process.
Users feel that if they can create an account without talking to a customer service agent, they should be able to delete their account online, too. If automation is not on your roadmap just yet, consider a step-by-step deletion request form or a dedicated page to connect users with customer support.
Users delete their accounts for various reasons, some of which may be better resolved another way. Early in your deletion flow, point your users toward a Help Center article that explains how your deletion process works in simple terms, including any potential consequences. For example, make it clear if your users will need to pause their payment method before deleting the account, or download any account data they want to keep. Helping your users understand the process in advance can prevent accidental deletions. For those who do change their minds, consider offering a way to recover their accounts within a reasonable timeframe.
Here’s an example of how Play Store Developer, Canva, has designed the in-app deletion flow to explain potential consequences of account deletion:
“User data privacy has always been important for us. We’ve always been intentional about our approach in optimizing the Canva app so our users can have more transparency and control over their data. We’re welcoming these new requirements from the Play store as we know this new flow will elevate users’ trust in our app and benefit our business in the long term.” - Will Currie, Software Engineer, Canva
Sometimes users misunderstand whether the account itself or just data collected by the app was deleted in the deletion process. Users often think that the data your app stored in the cloud will automatically be deleted at the same time as account deletion. Since it may take time to remove account data from internal company systems or comply with data retention requirements in different regions, transparency about the process can help you maintain trust in your brand and make it more likely for users to return in the future.
Here’s SYBO Games, has designed their web deletion in-app deletion flow:
“We are always striving to ensure that our games provide a fun user experience, built on a solid data protection foundation. When we learned about the new account deletion update on Google Play, we thought this was a great step forward to ensure that the entire developer ecosystem optimizes for user safety. We encourage developers to carve out time to embrace these improvements and prioritize regular privacy check-ins.” - Elizabeth Ann Schweitzer, Games Compliance Manager, SYBO Games
This is a great opportunity to connect with your users at a critical moment. Make sure users who have uninstalled your app can easily remove their accounts through a web resource without needing to reinstall the app. You can also invite them to complete a survey or provide feedback on their decision.
Protecting users' data is essential for building trust and loyalty. By updating the Data Safety section on Google Play and continuing to optimize user experience for account deletion, you can strengthen trust in your company while striving for the highest level of user data protection.
Thank you for your continued collaboration and feedback in developing this data transparency feature and in helping make Google Play safe for all.
When environmental science student Caitlin returned home from a trip monitoring sea turtles in Western Australia, she was inspired to create a conservation tool that could improve tracking of the species. She connected with a French developer and fellow marine life enthusiast Nicolas to design their app We Spot Turtles!, allowing anyone to support tracking efforts by uploading pictures of them spotted in the wild.
Caitlin and Nicolas shared their journey in our latest film for #WeArePlay, which showcases the amazing stories behind apps and games on Google Play. We caught up with the pair to find out more about their passion and how they are making strides towards advancing sea turtle conservation.
Caitlin: A few years ago, I did a sea turtle monitoring program for the Department of Biodiversity, Conservation and Attractions in Western Australia. It was probably one of the most magical experiences of my life. After that, I decided I only really wanted to work with sea turtles.
Nicolas: In 2010, in French Polynesia, I volunteered with a sea turtle protection project. I was moved by the experience, and when I came back to France, I knew I wanted to use my tech background to create something inspired by the trip.
Caitlin: There are seven species of sea turtle, and all are critically endangered. Or rather there’s not enough data on them to inform an accurate endangerment status. This means the needs of the species are going unmet and sea turtles are silently going extinct. Our inspiration is essentially to better track sea turtles so that conservation can be improved.
Nicolas: When I returned to France after monitoring sea turtles, I knew I wanted to make an app inspired by my experience. However, I had put the project on hold for a while. Then, when a friend sent me Caitlin’s social media post looking for a developer for a sea turtle conservation app, it re-ignited my inspiration, and we teamed up to make it together.
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Caitlin: Essentially, members of the public upload images of sea turtles they spot – and even get to name them. Then, the app automatically geolocates, giving us a date and timestamp of when and where the sea turtle was located. This allows us to track turtles and improve our conservation efforts.
Caitlin: The advancements in AI in recent years have given us the opportunity to make a bigger impact than we would have been able to otherwise. The machine learning model that Nicolas created uses the facial scale and pigmentations of the turtles to not only identify its species, but also to give that sea turtle a unique code for tracking purposes. Then, if it is photographed by someone else in the future, we can see on the app where it's been spotted before.
Caitlin: Launching our app on Google Play has allowed us to reach a global audience. We now have communities in Exmouth in Western Australia, Manly Beach in Sydney, and have 6 countries in total using our app already. Without Google Play, we wouldn't have the ability to connect on such a global scale.
Nicolas: I’m a mobile application developer and I use Google’s Flutter framework. I knew Google Play was a good place to release our title as it easily allows us to work on the platform. As a result, we’ve been able to make the app great.
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Caitlin: We Spot Turtles! puts data collection in the hands of the people. It’s giving everyone the opportunity to make an impact in sea turtle conservation. Because of this, we believe that we can massively alter and redefine conservation efforts and enhance people’s engagement with the natural world.
Caitlin: Nicolas and I have some big plans. We want to branch out into other species. We'd love to do whale sharks, birds, and red pandas. Ultimately, we want to achieve our goal of improving the conservation of various species and animals around the world.
Discover other inspiring app and game founders featured in #WeArePlay.
When environmental science student Caitlin returned home from a trip monitoring sea turtles in Western Australia, she was inspired to create a conservation tool that could improve tracking of the species. She connected with a French developer and fellow marine life enthusiast Nicolas to design their app We Spot Turtles!, allowing anyone to support tracking efforts by uploading pictures of them spotted in the wild.
Caitlin and Nicolas shared their journey in our latest film for #WeArePlay, which showcases the amazing stories behind apps and games on Google Play. We caught up with the pair to find out more about their passion and how they are making strides towards advancing sea turtle conservation.
Caitlin: A few years ago, I did a sea turtle monitoring program for the Department of Biodiversity, Conservation and Attractions in Western Australia. It was probably one of the most magical experiences of my life. After that, I decided I only really wanted to work with sea turtles.
Nicolas: In 2010, in French Polynesia, I volunteered with a sea turtle protection project. I was moved by the experience, and when I came back to France, I knew I wanted to use my tech background to create something inspired by the trip.
Caitlin: There are seven species of sea turtle, and all are critically endangered. Or rather there’s not enough data on them to inform an accurate endangerment status. This means the needs of the species are going unmet and sea turtles are silently going extinct. Our inspiration is essentially to better track sea turtles so that conservation can be improved.
Nicolas: When I returned to France after monitoring sea turtles, I knew I wanted to make an app inspired by my experience. However, I had put the project on hold for a while. Then, when a friend sent me Caitlin’s social media post looking for a developer for a sea turtle conservation app, it re-ignited my inspiration, and we teamed up to make it together.
Caitlin: Essentially, members of the public upload images of sea turtles they spot – and even get to name them. Then, the app automatically geolocates, giving us a date and timestamp of when and where the sea turtle was located. This allows us to track turtles and improve our conservation efforts.
Caitlin: The advancements in AI in recent years have given us the opportunity to make a bigger impact than we would have been able to otherwise. The machine learning model that Nicolas created uses the facial scale and pigmentations of the turtles to not only identify its species, but also to give that sea turtle a unique code for tracking purposes. Then, if it is photographed by someone else in the future, we can see on the app where it's been spotted before.
Caitlin: Launching our app on Google Play has allowed us to reach a global audience. We now have communities in Exmouth in Western Australia, Manly Beach in Sydney, and have 6 countries in total using our app already. Without Google Play, we wouldn't have the ability to connect on such a global scale.
Nicolas: I’m a mobile application developer and I use Google’s Flutter framework. I knew Google Play was a good place to release our title as it easily allows us to work on the platform. As a result, we’ve been able to make the app great.
Caitlin: We Spot Turtles! puts data collection in the hands of the people. It’s giving everyone the opportunity to make an impact in sea turtle conservation. Because of this, we believe that we can massively alter and redefine conservation efforts and enhance people’s engagement with the natural world.
Caitlin: Nicolas and I have some big plans. We want to branch out into other species. We'd love to do whale sharks, birds, and red pandas. Ultimately, we want to achieve our goal of improving the conservation of various species and animals around the world.
Discover other inspiring app and game founders featured in #WeArePlay.
Posted by Leticia Lago – Developer Marketing
Posted by Aurash Mahbod – General Manager, Games on Google Play
Posted by Arjun Dayal, Director – Google Play Games
Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, May Smith - Product Manager, and Anita Issagholyan – Policy Lead