Google Health helping make people healthier, unveils new features across Search, YouTube and Fitbit as part of its annual Check Up event.
A Letter to the Industry: Getting cross-media audience measurement right. And why we all need to hold ourselves to a higher bar.
Try out these Google products to make wedding planning a little easier.
Check out some of this year’s health and wellness features and initiatives from Search, YouTube, Fitbit and more
Google and YouTube are announcing a $13.2 million grant to the International Fact-Checking Network to launch a new Global Fact Check Fund.
The World Cup kick-off countdown is on! To make sure you don’t miss any major moments, here are new features that will help you stay up to date as 32 nations compete to win it all.
Whether you are a casual fan, soccer aficionado or hopping on the bandwagon, we’ve got you covered! To prepare for the tournament, search “World Cup” and follow your favorite teams. Simply click on the bell in the top-right-hand corner to opt-in to receive notifications about your squad. We know the best fans care deeply about the details like who is dominating the passing game. Now, when you look up a match you will be able to view in-depth stats, win probabilities and key events timelines.
You can also catch all the “ooh”, “ahh'' and “GOOAAAL” moments you might have missed with daily recap videos directly on Search from FIFA+ and official broadcasters including beIN SPORTS, BBC, ZDF and more. Dive even deeper and look up your favorite athletes to learn more about their stories and accomplishments.
No matter which player or team you are rooting for, soccer is all about community and a little friendly competition. On Search when you look up players, you’ll be able to rate players based on how you think they’ll perform and see how that rating stands up against the others. Soon you can also compete with fans in our multiplayer online game. People from around the world will work together to help their team score the most amount of goals to win. Once a real-life match is set, pick your team and work with other fans to score the most virtual goals before the match ends.
There are even more ways to watch the biggest moments throughout the tournament on YouTube. World Cup fans can catch up on and rewatch the most exciting moments of every game on YouTube via FIFA and official broadcast channels. Starting November 20, YouTube TV subscribers can watch live the FIFA World Cup 2022™ on FOX and FS1, and make the most of their viewing experience with gameday features such as key plays to catch up on real-time highlights, stats, scores and standings. Members subscribed to the 4K Plus add-on can enjoy all 64 matches in ultra-high-definition. For those looking to tune in to the Spanish broadcast, Telemundo is included as part of the YouTube TV Base Plan. You can also find exclusive Shorts and long-form content for this year’s World Cup from creators like Deestroying, Rima, Cheeky Boyos, Jesser, Abo Flah and more. Relive and react to your favorite World Cup moments using the Remix feature in Shorts. Be sure to follow along using #ShortsFIFAWorldCup and join in the fun by using this hashtag when you upload your own content.
With your Google TV device, you'll be able to tune in to everything from the group stage to the finale. Jump straight into live matches featured in your For you tab. A new row lets you explore World Cup content like live games, highlights, recaps and more from FIFA+, ITV, Peacock, Telemundo, ViX and other broadcasters. These updates on Google TV are available on the new Chromecast with Google TV and other Google TV devices including Hisense, Philips, Sony and TCL.
Want to watch the game with other fans? A new label for businesses on Search will launch ahead of the games and help you do just that. Soon you can simply search for “Where to watch the world cup near me” within Search to find a nearby venue of your choice. Business owners should review their local rules about showing sporting events to the public before applying the new label.
Google Assistant is helping long-time soccer fans and those new to the World Cup with an expanded collection of facts. Say "Give me a soccer fun fact" to learn about the first females to referee the tournament, the number of stadiums lined up to host the event and more. To chat about the game, ask Assistant, "Do you like soccer?" and "Who's your favorite soccer player?", or celebrate together with "It's game time" or "Say goal!"
The World Cup kick-off countdown is on! To make sure you don’t miss any major moments, here are new features that will help you stay up to date as 32 nations compete to win it all.
Whether you are a casual fan, soccer aficionado or hopping on the bandwagon, we’ve got you covered! To prepare for the tournament, search “World Cup” and follow your favorite teams. Simply click on the bell in the top-right-hand corner to opt-in to receive notifications about your squad. We know the best fans care deeply about the details like who is dominating the passing game. Now, when you look up a match you will be able to view in-depth stats, win probabilities and key events timelines.
You can also catch all the “ooh”, “ahh'' and “GOOAAAL” moments you might have missed with daily recap videos directly on Search from FIFA+ and official broadcasters including beIN SPORTS, BBC, ZDF and more. Dive even deeper and look up your favorite athletes to learn more about their stories and accomplishments.
No matter which player or team you are rooting for, soccer is all about community and a little friendly competition. On Search when you look up players, you’ll be able to rate players based on how you think they’ll perform and see how that rating stands up against the others. Soon you can also compete with fans in our multiplayer online game. People from around the world will work together to help their team score the most amount of goals to win. Once a real-life match is set, pick your team and work with other fans to score the most virtual goals before the match ends.
There are even more ways to watch the biggest moments throughout the tournament on YouTube. World Cup fans can catch up on and rewatch the most exciting moments of every game on YouTube via FIFA and official broadcast channels. Starting November 20, YouTube TV subscribers can watch live the FIFA World Cup 2022™ on FOX and FS1, and make the most of their viewing experience with gameday features such as key plays to catch up on real-time highlights, stats, scores and standings. Members subscribed to the 4K Plus add-on can enjoy all 64 matches in ultra-high-definition. For those looking to tune in to the Spanish broadcast, Telemundo is included as part of the YouTube TV Base Plan. You can also find exclusive Shorts and long-form content for this year’s World Cup from creators like Deestroying, Rima, Cheeky Boyos, Jesser, Abo Flah and more. Relive and react to your favorite World Cup moments using the Remix feature in Shorts. Be sure to follow along using #ShortsFIFAWorldCup and join in the fun by using this hashtag when you upload your own content.
With your Google TV device, you'll be able to tune in to everything from the group stage to the finale. Jump straight into live matches featured in your For you tab. A new row lets you explore World Cup content like live games, highlights, recaps and more from FIFA+, ITV, Peacock, Telemundo, ViX and other broadcasters. These updates on Google TV are available on the new Chromecast with Google TV and other Google TV devices including Hisense, Philips, Sony and TCL.
Want to watch the game with other fans? A new label for businesses on Search will launch ahead of the games and help you do just that. Soon you can simply search for “Where to watch the world cup near me” within Search to find a nearby venue of your choice. Business owners should review their local rules about showing sporting events to the public before applying the new label.
Google Assistant is helping long-time soccer fans and those new to the World Cup with an expanded collection of facts. Say "Give me a soccer fun fact" to learn about the first females to referee the tournament, the number of stadiums lined up to host the event and more. To chat about the game, ask Assistant, "Do you like soccer?" and "Who's your favorite soccer player?", or celebrate together with "It's game time" or "Say goal!"
The World Cup kick-off countdown is on! To make sure you don’t miss any major moments, here are new features that will help you stay up to date as 32 nations compete to win it all.
Whether you are a casual fan, soccer aficionado or hopping on the bandwagon, we’ve got you covered! To prepare for the tournament, search “World Cup” and follow your favorite teams. Simply click on the bell in the top-right-hand corner to opt-in to receive notifications about your squad. We know the best fans care deeply about the details like who is dominating the passing game. Now, when you look up a match you will be able to view in-depth stats, win probabilities and key events timelines.
You can also catch all the “ooh”, “ahh'' and “GOOAAAL” moments you might have missed with daily recap videos directly on Search from FIFA+ and official broadcasters including beIN SPORTS, BBC, ZDF and more. Dive even deeper and look up your favorite athletes to learn more about their stories and accomplishments.
No matter which player or team you are rooting for, soccer is all about community and a little friendly competition. On Search when you look up players, you’ll be able to rate players based on how you think they’ll perform and see how that rating stands up against the others. Soon you can also compete with fans in our multiplayer online game. People from around the world will work together to help their team score the most amount of goals to win. Once a real-life match is set, pick your team and work with other fans to score the most virtual goals before the match ends.
There are even more ways to watch the biggest moments throughout the tournament on YouTube. World Cup fans can catch up on and rewatch the most exciting moments of every game on YouTube via FIFA and official broadcast channels. Starting November 20, YouTube TV subscribers can watch live the FIFA World Cup 2022™ on FOX and FS1, and make the most of their viewing experience with gameday features such as key plays to catch up on real-time highlights, stats, scores and standings. Members subscribed to the 4K Plus add-on can enjoy all 64 matches in ultra-high-definition. For those looking to tune in to the Spanish broadcast, Telemundo is included as part of the YouTube TV Base Plan. You can also find exclusive Shorts and long-form content for this year’s World Cup from creators like Deestroying, Rima, Cheeky Boyos, Jesser, Abo Flah and more. Relive and react to your favorite World Cup moments using the Remix feature in Shorts. Be sure to follow along using #ShortsFIFAWorldCup and join in the fun by using this hashtag when you upload your own content.
With your Google TV device, you'll be able to tune in to everything from the group stage to the finale. Jump straight into live matches featured in your For you tab. A new row lets you explore World Cup content like live games, highlights, recaps and more from FIFA+, ITV, Peacock, Telemundo, ViX and other broadcasters. These updates on Google TV are available on the new Chromecast with Google TV and other Google TV devices including Hisense, Philips, Sony and TCL.
Want to watch the game with other fans? A new label for businesses on Search will launch ahead of the games and help you do just that. Soon you can simply search for “Where to watch the world cup near me” within Search to find a nearby venue of your choice. Business owners should review their local rules about showing sporting events to the public before applying the new label.
Google Assistant is helping long-time soccer fans and those new to the World Cup with an expanded collection of facts. Say "Give me a soccer fun fact" to learn about the first females to referee the tournament, the number of stadiums lined up to host the event and more. To chat about the game, ask Assistant, "Do you like soccer?" and "Who's your favorite soccer player?", or celebrate together with "It's game time" or "Say goal!"
Ads Data Hub helps advertisers, agencies and measurement partners do customized analysis of campaigns while protecting user privacy. More than 3,000 brands, agencies, and measurement partners use cloud-based Ads Data Hub to perform analyses for their specific business objectives.
Customers of Ads Data Hub have different needs, so we’ve created more specialized entry points to get started. Marketers require tools to quantify a consumer’s path to purchase and the ability to activate new audiences. At the same time, measurement partners conduct third-party assessment of metrics such as video viewability and audience reach.
To offer a more tailored experience, we are introducing an evolution to the Ads Data Hub core platform by introducing two dedicated solutions: Ads Data Hub for Marketers and Ads Data Hub for Measurement Partners.
Ads Data Hub for Marketers offers a new way for advertisers and agencies to analyze their data. With this solution, they can seamlessly access insights to better inform the way they purchase media. This means a simplified experience for marketers running queries and activating their first-party data.
Riot Games, for example, used Ads Data Hub for richer marketing analyses. The company centralized their insights and combined them with Display & Video 360 and Campaign Manager 360 data. This let Riot Games attribute credit to various ad touch points, accurately measure return on ad spend (ROAS), and establish a new benchmark showing that for every $1 Riot Games spent on Google media, it received $2 in revenue. Marketers, like Riot Games, perform these analyses regularly, with hundreds of thousands of queries run in 2022 alone.
Over time, new query templates, automated workflows, and updates to reporting will reduce the need for additional technical resources and decrease time to generate insights - with plans to implement Publisher Advertiser Identity Reconciliation, also known as PAIR. In addition to these improvements, marketers will soon be able to activate their audience segments on new inventory, including YouTube. As privacy expectations evolve, we will continue to build more solutions that enable advertisers and agencies to measure and activate their first-party data with Ads Data Hub for Marketers.
Ads Data Hub for Measurement Partners gives partners a new access point to provide YouTube measurement services on behalf of marketers, advertisers, agencies, or publishers. With this launch, it’ll be easier for partners to offer accurate measurement and deliver near real-time insights. For marketers, this means they can work with independent third-party partners to calculate and report on YouTube ad performance across devices, formats, and metrics.
These third-party independent measurement services are available to marketers via our growing partner ecosystem. With Dynata, and other vendors, we have expanded measurement services on Ads Data Hub to enable cross-media solutions for YouTube. Customers will be able to analyze the performance of YouTube campaigns relative to other media channels (including linear TV, streaming TV, or online video sources). Another partner, DoubleVerify, has earned YouTube Video Viewability accreditation by the Media Rating Council (MRC), in addition to Ads Data Hub’s own accreditation announced last year.
In 2023 we plan to integrate with new partners such as iSpot and VideoAmp, joining the list of measurement partners already available with Ads Data Hub.
Marketers and measurement partners will benefit from rigorous privacy checks that protect the personal data of users online while still being able to perform comprehensive analytics. These analyses, in addition to insight generation and audience activation, can all be performed with Ads Data Hub users only having access to aggregated data. By investing in privacy-centric solutions that address the specific needs of marketers and measurement partners, we've simplified the path to accurate measurement across YouTube and Google campaigns.
When I’m sick or someone I care about is sick, one of the first things I do — even as a doctor myself — is seek out more information, whether it’s searching for answers to questions online, making an appointment with a doctor or connecting with others in similar situations. At Google, we’re committed to connecting people in those moments to reliable, easy-to-understand information so they can make more informed health decisions for themselves and others.
For Health Literacy Month in the U.S., here are 7 ways our products and services can help you better find and understand health information.
Many of us come to the internet first to look for information about different health conditions and symptoms. When you’re looking for this information on Google Search, you’ll find helpful information panels. These information panels are available in a number of countries and provide details on dozens of conditions — from the common cold to headaches and more.
2. Learn more about your source.
When you’re searching for a topic or condition you’re unfamiliar with, you can use Search tools to learn more about the information you see online. Through the About this result tool — accessed by clicking on the three dots next to most results on Search — you can find information like, descriptions of the source, and what others on the web say about a source or topic. With this added context, you can make more informed decisions about the sites you visit and the health information you rely on.
3. Find an appointment with a care provider — and check your in-network options.
Booking a doctor’s appointment can be an overwhelming and complex process because of the different types of appointments available to you. On Google Search, we have updated our experience to make it easier for tens of millions of people who use Search everyday to find local health information. This includes showing appointment availability for some local providers and facilities and giving you search filters and information to help you identify providers who might take your insurance, including Medicare and Medicaid.
4. Find answers from authoritative health sources.
YouTube has made it easier for people to find reliable information to help answer their health questions. We’ve added health source information panels on videos to help viewers identify videos from authoritative sources, and health content shelves that more effectively highlight videos from these sources when you search for specific health topics. These context cues are aimed at helping people more easily navigate and evaluate authoritative health information.
5. Connect with a community that understands your health journey.
If you’re looking for support, empathy or shared experiences related to certain health conditions, YouTube’s new Personal Stories feature makes it easier to connect with others who have similar experiences. This feature elevates stories from those who are sharing their lived experiences relevant to common health conditions like anxiety, depression and cancer.
6. Understand your health and wellness health information.
Fitbit is designed to give you better and more actionable insights about health and wellness. For example, among its most popular features is Daily Readiness Score that takes multiple inputs — such as sleep patterns, activity levels and heart rate variability — and combines them into one singular number that you can refer to when deciding whether to workout or recover.
7. Get to know (and improve) your ZZZs...
Track your sleep habits to understand patterns that might impact your health and wellbeing. With Fitbit, you can track your sleep each night right from the wrist so you can better understand your patterns, track over time, and make changes to improve your sleep. With Fitbit Premium, you can see an even more in-depth analysis of your sleep with the Sleep Profile feature that offers monthly sleep analyses and an associated Sleep Animal that makes your sleep data even easier to interpret. If you use Nest, Sleep Sensing gives you a daily personalized sleep summary along with tailored bedtime schedules and other suggestions that can help you improve your sleep.
We’re committed to connecting people with the tools, voices, and experiences they need to act for themselves and others on their health journey. After all,organizations have an important role to play in helping people understand and use health information.