Tag Archives: YouTube

The best things about 2020 (no, really!)

2020 will go down in history, for turning out to be the exact opposite of the pithy symmetry it promised. Many vision documents and New Year resolutions had this year down for the achievement of many goals, but this year turned the tables just when we thought we were close. 


The ground beneath us shifted this year - creating a time when we needed one another the most, but ironically, proximity was the one thing we couldn’t have. The YouTube creator community stepped in to answer the questions on all our minds - from haircuts to workouts to crisis cooking ideas to cultivating hobbies from scratch (gardening, anyone?) - helping with much needed catharsis and a sense of being together, even when socially distanced. 


And as we started to come to grips with the tumult, the creator community held out virtual steadying hands. We saw BB Ki Vines use his platform to shine a light on groups who felt the worst economic brunt of the pandemic and donated all the earnings from these videos to charity. There was also Samay Raina, who came up with the inventive ‘Chess for Charity’ and donated all earnings towards the fight against Covid-19. 


Karthik Aryan used his vast platform to spotlight the unsung heroes of the pandemic - frontline workers and first responders, while creators like Sandeep Maheshwari and Prajakta Koli broached the often-overlooked topic of mental health, encouraging their communities towards self-care. 


We also had creators like CA Rachna Phadke, Tanmay Bhat and Dr. Vivek Bindra sharing pragmatic tips for financial prudence and investments for individuals and small businesses to weather the pandemic. 


We celebrated Onam, Ramzan and Diwali on YouTube. We laughed and empathized about online classes and online dating, obsessed over squads in FreeFire and imposters in Among Us and inspired one another into learning to cook Matar Paneer, try our hand at Hyderabadi Biryani and even recreate the classic Dal Tadka in our kitchens. 


It has been a time when platforms like YouTube, and technology more generally, transcended their erstwhile utilitarian or entertaining roles in our lives and became the thread with which we held on to one another - sharing, reaching out, connecting and finding hope. 


We feel privileged to have played a helpful role in this time, purveying entertainment, information and education - but more than anything else, we are privileged to be the canvas for the resilience, kindness and limitless creativity of the YouTube community. 


As we look forward with hope, here are the year’s Top Trending Videos, Top Music Videos, Top Creators and Top Breakout Creators.


Top Trending Videos:


  1. CarryMinati - Stop Making Assumptions | YouTube vs Tik Tok: The End

  2. Jkk Entertainment - Chotu Dada Tractor Wala | "छोटू दादा ट्रेक्टर वाला " Khandesh Hindi Comedy | Chotu Comedy Video

  3. Make Joke Of - Make Joke of || MJO || - The Lockdown

  4. TRT Ertugrul by PTV - Ertugrul Ghazi Urdu | Episode 1 | Season 1

  5. Bristi Home Kitchen - Chocolate Cake Only 3 Ingredients In Lock-down Without Egg, Oven, Maida | चॉकलेट केक बनाए 3 चीजो से|

  6. ETV Dhee - Pandu Performance | Dhee Champions | 5th August 2020 | ETV Telugu

  7. Round2hell - The Time Freeze | Round2Hell | R2H

  8. Ashish Chanchlani Vines - Office Exam Aur Vaccine | Ashish Chanchlani

  9. BB Ki Vines - BB Ki Vines- | Angry Masterji- Part 15 |

  10. Taarak Mehta Ka Ooltah Chashmah - Tapu Proposes To Sonu On Valentines Day! | Latest Episode 2933 | Taarak Mehta Ka Ooltah Chashmah


Top Music Videos:


  1. Sony Music India - Badshah - Genda Phool | JacquelineFernandez | Payal Dev | Official Music Video 2020

  2. DIL Music - Moto (Official Video)| Ajay Hooda | Diler Kharkiya | Anjali Raghav | Latest Haryanvi Song 2020

  3. Aditya Music - #AlaVaikunthapurramuloo - ButtaBomma Full Video Song (4K) | Allu Arjun | Thaman S | Armaan Malik

  4. Sony Music India - Sumit Goswami - Feelings | KHATRI | Deepesh Goyal | Haryanvi Song 2020

  5. T-Series - Illegal Weapon 2.0 - Street Dancer 3D | Varun D, Shraddha K | Tanishk B,Jasmine Sandlas,Garry Sandhu

  6. Desi Music Factory - GOA BEACH - Tony Kakkar & Neha Kakkar | Aditya Narayan | Kat | Anshul Garg | Latest Hindi Song 2020

  7. Emiway Bantai - EMIWAY - FIRSE MACHAYENGE (OFFICIAL MUSIC VIDEO)

  8. Aditya Music Telugu - #AlaVaikunthapurramuloo - Ramuloo Ramulaa Full Video Song || Allu Arjun || Trivikram | Thaman S

  9. T-Series - Full Song: Muqabla | Street Dancer 3D |A.R. Rahman, Prabhudeva, Varun D, Shraddha K, Tanishk B

  10. T-Series - B Praak: Dil Tod Ke Official Song | Rochak Kohli , Manoj M |Abhishek S, Kaashish V | Bhushan Kumar


Top Creators:


  1. CarryMinati

  2. Total Gaming

  3. Techno Gamerz

  4. Jkk Entertainment

  5. ashish chanchlani vines

  6. Round2hell

  7. Technical Guruji

  8. CookingShooking Hindi

  9. Desi Gamers

  10. The MriDul


Top Breakout Creators:


  1. CarryMinati

  2. Total Gaming

  3. Techno Gamerz

  4. Desi Gamers

  5. The MriDul

  6. Lokesh Gamer

  7. Mythpat

  8. Khan GS Research Centre

  9. AiSh

  10. Helping Gamer


Posted by Team YouTube

How you’ll find accurate and timely information on COVID-19 vaccines

Since the outbreak of COVID-19, teams across Google have worked to provide quality information and resources to help keep people safe, and to provide public health, scientists and medical professionals with tools to combat the pandemic. We’ve launched more than 200 new products, features and initiatives—including the Exposure Notification API to assist contact tracing — and have pledged over $1 billion to assist our users, customers and partners around the world. 


As the world turns its focus to the deployment of vaccines, the type of information people need will evolve. Communities will be vaccinated at an unprecedented pace and scale. This will require sharing information to educate the public, including addressing vaccine misperceptions and hesitancy, and helping to surface official guidance to people on when, where and how to get vaccinated. 


Today, we’re sharing about how we’re working to meet these needs—through our products and partnering with health authorities—while keeping harmful misinformation off our platforms. 


Raising authoritative information


Beginning in the United Kingdom, we’re launching a new feature on Search so when people look up information for COVID-19 vaccines, we will surface a list of authorized vaccines in their location, as well as information panels on each individual vaccine. As other health authorities begin authorizing vaccines, we’ll introduce this new feature in more countries.



Launched in March, our COVID-19 information panels on YouTube have been viewed 400 billion times, making them an important source of authoritative information. These panels are featured on the YouTube homepage, and on videos and in search results about the pandemic. Updates to the panels will connect people directly to vaccine information from global and local health authorities. Because YouTube creators are a trusted voice within their communities, we’re also supporting creators by connecting them with leading health experts to make helpful and engaging content for their audiences about COVID-19 and vaccines. 

  

Since the beginning of the pandemic, we’ve given $250 million in Ad Grants to help more than 100 government agencies around the world run critical public service announcements about COVID-19. Grantees can use these funds throughout 2021, including for vaccine education and outreach campaigns, and we’re announcing today an additional $15 million in Ad Grants to the World Health Organization (WHO) to assist their global campaign.


Supporting quality reporting and information on vaccines


Journalism continues to play a crucial role in informing people about the pandemic, sharing expert knowledge about vaccines, and proactively debunking misinformation about the immunization process. In April, we gave $6.5 million to support COVID-19 related fact-checking initiatives, which have provided training or resources to nearly 10,000 reporters around the world.


Now, the Google News Initiative is providing an additional $1.5 million to fund the creation of a COVID-19 Vaccine Media Hub and support new fact-checking research. Led by the Australian Science Media Centre, and with support from technology non-profit Meedan, the hub will be a resource for journalists, providing around-the-clock access to scientific expertise and research updates. The initiative includes science media centers and public health experts from Latin America, Africa, Europe, North America and the Asia-Pacific region, with content being made available in seven languages. 


To better understand what type of fact-checking can effectively counteract misinformation about vaccines, we’re funding research by academics at Columbia, George Washington and Ohio State universities. This research project will survey citizens in ten countries to find out what kinds of formats, headlines and sources are most effective in correcting COVID-19 vaccine misinformation and whether fact checks that follow these best practices impact willingness to get vaccinated.


Protecting our platforms against misinformation 


Across our products, we’ve had long-standing policies prohibiting harmful and misleading medical or health-related content. When COVID-19 hit, our global Trust and Safety team worked to stop a variety of abuses stemming from the pandemic: phishing attempts, malware, dangerous conspiracy theories, and fraud schemes. Our teams have also been planning for new threats and abuse patterns related specifically to COVID-19 vaccines. For example, in October, we expanded our COVID-19 medical misinformation policy on YouTube to remove content about vaccines that contradicts consensus from health authorities, such as the Centers for Disease Control or the WHO. Our teams have removed more than 700,000 videos related to dangerous or misleading COVID-19 medical information. We also continue to remove harmful COVID-19 misinformation across other products like Ads, Google Maps, and the Play store.


The fight against the pandemic and the development of new vaccines has required global collaboration between the public health sector, and the scientific and medical communities. As work begins to vaccinate billions of people, we’ll support these efforts with additional products and features to ensure people have the right information at the right time. 


Posted by Karen DeSalvo, MD, M.P.H. Chief Health Officer, Google Health and Kristie Canegallo, VP, Trust & Safety

How you’ll find accurate and timely information on COVID-19 vaccines

Since the outbreak of COVID-19, teams across Google have worked to provide quality information and resources to help keep people safe, and to provide public health, scientists and medical professionals with tools to combat the pandemic. We’ve launched more than 200 new products, features and initiatives—including the Exposure Notification API to assist contact tracing — and have pledged over $1 billion to assist our users, customers and partners around the world. 


As the world turns its focus to the deployment of vaccines, the type of information people need will evolve. Communities will be vaccinated at an unprecedented pace and scale. This will require sharing information to educate the public, including addressing vaccine misperceptions and hesitancy, and helping to surface official guidance to people on when, where and how to get vaccinated. 


Today, we’re sharing about how we’re working to meet these needs—through our products and partnering with health authorities—while keeping harmful misinformation off our platforms. 


Raising authoritative information


Beginning in the United Kingdom, we’re launching a new feature on Search so when people look up information for COVID-19 vaccines, we will surface a list of authorized vaccines in their location, as well as information panels on each individual vaccine. As other health authorities begin authorizing vaccines, we’ll introduce this new feature in more countries.



Launched in March, our COVID-19 information panels on YouTube have been viewed 400 billion times, making them an important source of authoritative information. These panels are featured on the YouTube homepage, and on videos and in search results about the pandemic. Updates to the panels will connect people directly to vaccine information from global and local health authorities. Because YouTube creators are a trusted voice within their communities, we’re also supporting creators by connecting them with leading health experts to make helpful and engaging content for their audiences about COVID-19 and vaccines. 

  

Since the beginning of the pandemic, we’ve given $250 million in Ad Grants to help more than 100 government agencies around the world run critical public service announcements about COVID-19. Grantees can use these funds throughout 2021, including for vaccine education and outreach campaigns, and we’re announcing today an additional $15 million in Ad Grants to the World Health Organization (WHO) to assist their global campaign.


Supporting quality reporting and information on vaccines


Journalism continues to play a crucial role in informing people about the pandemic, sharing expert knowledge about vaccines, and proactively debunking misinformation about the immunization process. In April, we gave $6.5 million to support COVID-19 related fact-checking initiatives, which have provided training or resources to nearly 10,000 reporters around the world.


Now, the Google News Initiative is providing an additional $1.5 million to fund the creation of a COVID-19 Vaccine Media Hub and support new fact-checking research. Led by the Australian Science Media Centre, and with support from technology non-profit Meedan, the hub will be a resource for journalists, providing around-the-clock access to scientific expertise and research updates. The initiative includes science media centers and public health experts from Latin America, Africa, Europe, North America and the Asia-Pacific region, with content being made available in seven languages. 


To better understand what type of fact-checking can effectively counteract misinformation about vaccines, we’re funding research by academics at Columbia, George Washington and Ohio State universities. This research project will survey citizens in ten countries to find out what kinds of formats, headlines and sources are most effective in correcting COVID-19 vaccine misinformation and whether fact checks that follow these best practices impact willingness to get vaccinated.


Protecting our platforms against misinformation 


Across our products, we’ve had long-standing policies prohibiting harmful and misleading medical or health-related content. When COVID-19 hit, our global Trust and Safety team worked to stop a variety of abuses stemming from the pandemic: phishing attempts, malware, dangerous conspiracy theories, and fraud schemes. Our teams have also been planning for new threats and abuse patterns related specifically to COVID-19 vaccines. For example, in October, we expanded our COVID-19 medical misinformation policy on YouTube to remove content about vaccines that contradicts consensus from health authorities, such as the Centers for Disease Control or the WHO. Our teams have removed more than 700,000 videos related to dangerous or misleading COVID-19 medical information. We also continue to remove harmful COVID-19 misinformation across other products like Ads, Google Maps, and the Play store.


The fight against the pandemic and the development of new vaccines has required global collaboration between the public health sector, and the scientific and medical communities. As work begins to vaccinate billions of people, we’ll support these efforts with additional products and features to ensure people have the right information at the right time. 


Posted by Karen DeSalvo, MD, M.P.H. Chief Health Officer, Google Health and Kristie Canegallo, VP, Trust & Safety

How you’ll find accurate and timely information on COVID-19 vaccines

Since the outbreak of COVID-19, teams across Google have worked to provide quality information and resources to help keep people safe, and to provide public health, scientists and medical professionals with tools to combat the pandemic. We’ve launched more than 200 new products, features and initiatives—including the Exposure Notification API to assist contact tracing—and have pledged over $1 billion to assist our users, customers and partners around the world. 

As the world turns its focus to the deployment of vaccines, the type of information people need will evolve. Communities will be vaccinated at an unprecedented pace and scale. This will require sharing information to educate the public, including addressing vaccine misperceptions and hesitance, and helping to surface official guidance to people on when, where and how to get vaccinated. 

Today, we’re sharing about how we’re working to meet these needs—through our products and partnering with health authorities—while keeping harmful misinformation off our platforms. 

Raising authoritative information

Beginning in the United Kingdom, we’re launching a new feature on Search so when people look up information for COVID-19 vaccines, we will surface a list of authorized vaccines in their location, as well as information panels on each individual vaccine. As other health authorities begin authorizing vaccines, we’ll introduce this new feature in more countries.

Vaccine information on Google Search

Launched in March, our COVID-19 information panels on YouTube have been viewed 400 billion times, making them an important source of authoritative information. These panels are featured on the YouTube homepage, and on videos and in search results about the pandemic. Updates to the panels will connect people directly to vaccine information from global and local health authorities. Because YouTube creators are a trusted voice within their communities, we’re also supporting creators by connecting them with leading health experts to make helpful and engaging content for their audiences about COVID-19 and vaccines. 

Since the beginning of the pandemic, we’ve given $250 million in Ad Grants to help more than 100 government agencies around the world run critical public service announcements about COVID-19. Grantees can use these funds throughout 2021, including for vaccine education and outreach campaigns, and we’re announcing today an additional $15 million in Ad Grants to the World Health Organization (WHO) to assist their global campaign.

Supporting quality reporting and information on vaccines

Journalism continues to play a crucial role in informing people about the pandemic, sharing expert knowledge about vaccines, and proactively debunking misinformation about the immunization process. In April, we gave $6.5 million to support COVID-19 related fact-checking initiatives, which have provided training or resources to nearly 10,000 reporters around the world.

Now, the Google News Initiative is providing an additional $1.5 million to fund the creation of a COVID-19 Vaccine Media Hub and support new fact-checking research. Led by the Australian Science Media Centre, and with support from technology non-profit Meedan, the hub will be a resource for journalists, providing around-the-clock access to scientific expertise and research updates. The initiative includes science media centers and public health experts from Latin America, Africa, Europe, North America and the Asia-Pacific region, with content being made available in seven languages. 

To better understand what type of fact-checking can effectively counteract misinformation about vaccines, we’re funding research by academics at Columbia, George Washington and Ohio State universities. This research project will survey citizens in ten countries to find out what kinds of formats, headlines and sources are most effective in correcting COVID-19 vaccine misinformation and whether fact checks that follow these best practices impact willingness to get vaccinated.

Protecting our platforms against misinformation 

Across our products, we’ve had long-standing policies prohibiting harmful and misleading medical or health-related content. When COVID-19 hit, our global Trust and Safety team worked to stop a variety of abuses stemming from the pandemic: phishing attempts, malware, dangerous conspiracy theories, and fraud schemes. Our teams have also been planning for new threats and abuse patterns related specifically to COVID-19 vaccines. For example, in October, we expanded our COVID-19 medical misinformation policy on YouTube to remove content about vaccines that contradicts consensus from health authorities, such as the Centers for Disease Control or the WHO. Our teams have removed more than 700,000 videos related to dangerous or misleading COVID-19 medical information. We also continue to remove harmful COVID-19 misinformation across other products like Ads, Google Maps, and the Play store.

The fight against the pandemic and the development of new vaccines has required global collaboration between the public health sector, and the scientific and medical communities. As work begins to vaccinate billions of people, we’ll support these efforts with additional products and features to ensure people have the right information at the right time. 

Shining a spotlight on the brilliant talent in Canada with Artist on the Rise


Canada was once looked at as one of music's best kept secrets. But today it's no secret at all that Canadian artists have completely reshaped our global soundtrack.

So many of these transcendent Canadian artists have found their audiences on YouTube. From Justin Bieber, Roxanne Bruneau and Shawn Mendes, to Alessia Cara and The Weeknd, the list goes on. We're so proud to have connected these artists with the 2 billion monthly users we have on YouTube.

And we're not done shining a spotlight on the brilliant talent in Canada. In fact, we're just getting started.

Today, we're launching Artist on the Rise in Canada. This new feature will live on our explore tab and showcase the promising future of a new emerging artist every week to our Canadian users. It's also a companion feature to Creator on the Rise which launched in Canada in 2017.



Our first featured artist is Faouzia, a compelling vocalist, songwriter and multi-instrumentalist from Carman, Manitoba. She has a unique sound that's been described as cinematic pop with alternative and rhythmic elements. She continues to break through week after week, and is the perfect example of Canadian talent that's taking the world by storm.



“In 2013, I started uploading my music to YouTube. Seven years and over a million subscribers later, I've seen how YouTube has been an important part of my growth journey as an artist, and connecting me with fans across the globe,” says Faouzia. "I'm honoured to be YouTube's first Artist on the Rise in Canada, and look forward to continuing to share my sound and new music on the platform."


Canada has always been a powerhouse of talent - from Alanis Morissette, Nickelback and Sum41 to Drake, Tate McRae and Faouzia. It's critical for this talent to continue to be recognized and celebrated. We're thirsty to discover the next generation of Canadian stars through Artist on the Rise on YouTube.

With respect,
Lyor

YouTube Giving makes it easier to support nonprofits

Whether it's a livestream video of goats or educational stories about the challenges of the criminal justice system, YouTube creators have long helped rally people behind causes they’re passionate about.

Last year, we set out to make it even easier for creators and viewers to support charitable causes they care about by testing YouTube Giving—a fundraising tool that helps creators raise money for eligible nonprofit organizations directly from their videos and live streams. 

YouTube Giving is now available to all YouTube Partner Program channels with more than 10,000 subscribers in the United States, United Kingdom and Canada. We spoke with two nonprofits that have benefited from fundraising efforts on YouTube to learn more about their causes first hand. 

Top YouTube creator raises funds to help people who can’t afford bail 

The Bail Project is a national nonprofit that combats this injustice by providing free bail assistance to thousands of people every year while working to eliminate cash bail. Every year, millions of low-income Americans are forced to sit in jail for weeks or months as they wait for their day in court. They’re presumed innocent under the law, but their freedom is tied to whether they can afford cash bail. Many end up pleading guilty to crimes they didn’t commit just to go home, leading to an undeserved criminal record that will follow them for the rest of their lives. 

The Daily Show with Trevor Noah told the story of The Bail Project on its channel and used YouTube Giving to raise $127,000 from viewers for their National Revolving Bail Fund. With teams in 24 cities around the U.S., they pay bail using their National Revolving Bail Fund and connect people to social services and community resources as needed upon release. Every donation made possible through Youtube Giving helped make a difference in The Bail Project's efforts to fuel momentum for bail reform.

An animal sanctuary hosts a fundraiser to support its cause

Nonprofits with more than 10,000 subscribers, like Goats of Anarchy, can now host their own fundraisers with YouTube Giving. Goats of Anarchy is a New Jersey-based sanctuary for animals with a focus on goats that have disabilities ranging from blindness to mobility impairment to neurological disorders. In addition to rescuing and rehabilitating animals, Goats of Anarchy also advocates for animal rights and teaches the world about inclusion and acceptance of disabilities.  

Caring for 240 animals, of which about 30 wear custom prostheses, they’re constantly working to provide the best possible care and find new ways to fund these efforts. Just over a year ago, Goats of Anarchy stumbled upon a passionate community of supporters on YouTube. The team had rescued Maybel, a pregnant goat. To keep an eye on her as she approached her due date, they set up a camera and created a livestream on YouTube. This live stream won the hearts of viewers who not only spread the word about these adorable animals, but also donated to Goats of Anarchy. 

Now with a growing audience of more than 16,000 subscribers and access to YouTube Giving, the team at Goats of Anarchy continues to share content and fundraise with YouTube Giving. Ellen, an Animal Caregiver at Goats of Anarchy, told us that YouTube allows them to share in-depth stories with their enthusiastic audience, many of which have some personal connection to disabilities. 

Nonprofits with more than 10,000 subscribers, like Goats of Anarchy, can now host their own fundraisers with YouTube Giving.
10:25

With these updates, viewers across more than 40 countries can use the Donate button or Live Chat donations to contribute to causes they care about—already fundraisers on YouTube have raised millions of dollars for organizations in the U.S. Thanks to the support of creators and the ability to fundraise with YouTube Giving, nonprofits can make an even bigger impact in their communities.  

YouTube Reveals the Top Videos of 2020: Canadians watched to learn, game, and find joy

This year, we took gaming to a new level, practiced how to Toosie Slide, and found ways to laugh and learn in quarantine. As we finally close out the year, we’re taking a look back at what Canadians watched on YouTube with the Top Trending Canadian creators and videos lists.

In 2020, Canadians came to YouTube to stay informed, learn new skills, and find entertainment and sources of joy. And Canadian creators provided no shortage of options, with new ways to connect with their online communities. To keep us moving and staying active, MadFit made exercise at home easier with no-equipment workouts and routines for small spaces. The Hacksmith’s team used the power of STEM to make a plasma lightsaber. And Julie Nolke kept us laughing, as we imagined how we would explain the pandemic to our past selves.

Top Canadian Creators
  1. MadFit
  2. The Hacksmith
  3. Linus Tech Tips
  4. AzzyLand
  5. Disguised Toast

Top Breakout Canadian Creators
  1. MadFit
  2. Disguised Toast
  3. Julie Nolke
  4. Graser
  5. Heather Robertson

This year's #1 video shows how we learned new skills, like how to construct a ninja warrior course for squirrels. We laughed amidst uncertainty with a remix to Prime Minister Trudeau’s interesting choice of words at a COVID-19 briefing. And we were delighted by watching 10-year-old Roberta Battaglia compete in America’s Got Talent, bringing tears to the audience’s (and our!) eyes.

Canada’s Top Trending Videos
  1. Mark Rober, Building the Perfect Squirrel Proof Bird Feeder
  2. Dream, Minecraft Speedrunner VS 3 Hunters GRAND FINALE
  3. Anonymotif, Justin Trudeau Sings "Speaking Moistly"
  4. Netflix is a Joke, 8:46 - Dave Chappelle
  5. NikkieTutorials, I'm Coming Out.
  6. America’s Got Talent, Golden Buzzer: 10-Year-Old Roberta Battaglia Sings Lady Gaga's "Shallow" - America's Got Talent 2020
  7. MrBeast, $250,000 Influencer Rock, Paper, Scissors Tournament
  8. JeffreeStar, We Broke Up.
  9. Dude Perfect, Quarantine Stereotypes
  10. Paris Hilton, The Real Story of Paris Hilton | This is Paris Official Documentary

In music, 2020 was the year of Justin Bieber and Drake, with both Canadian superstars releasing chart-topping hits. Collectively, they earned half of the 10 slots on the Top Music videos list.

Canada’s Top Music Videos
  1. Future, Life is Good ft. Drake
  2. Tekashi 6ix9ine, Gooba
  3. Justin Bieber, Yummy
  4. Eminem, Godzilla ft. Juice WRLD
  5. Sidhu Moose Wala, Old Skool
  6. Cardi B, WAP ft. Megan Thee Stallion
  7. Drake, Toosie Slide
  8. DaBaby, ROCKSTAR ft Roddy Ricch
  9. Justin Bieber, Intentions ft. Quavo
  10. Drake, Laugh Now, Cry Later

When it came to ads, we watched relatable content that addressed the challenges and opportunities of our new normal. No Frills sang about physical distancing in “A Cart Apart”, SkipTheDishes and Jon Hamm encouraged Canadians to support local restaurants, and Rick Mercer ranted about discovering the beauty of our country.

Canada’s Top Ads
  1. Kia Canada - All-New Kia Seltos | Subcompact SUV built for the real you
  2. CANADA Explore | Explorez - Rick Mercer's rant on travel in Canada | Explore Canada
  3. Apple Canada - Shot on iPhone 11 Pro — Hockey Tape — Apple
  4. No Frills - A Cart Apart – A No Frills Track
  5. Chromebook - Switch to Chromebook - Watch Netflix Offline
  6. IGA - IGA x Bleu Jeans Bleu - Oublie pas tes sacs (vidéoclip officiel)
  7. Air Canada - Air Canada: Ready for Takeoff
  8. IKEA Canada - IKEA Canada | Make the Most of Home | Episode 1 with Marcy Mussari
  9. Historica Canada - Heritage Minute: Liberation of the Netherlands
  10. SkipTheDishes - Jon Hamm Thanks Canadians

As the world changed in unimaginable ways, these creators, brands and artists helped make this year just a little brighter, sharing music, workout routines, and some great laughs. We can’t wait to see what they do in 2021.

For a deeper look at the way video trends shaped digital culture in 2020, check out the Culture & Trends site.

Posted by Zaitoon Murji, YouTube Canada

YouTube Reveals the Top Videos of 2020: Canadians watched to learn, game, and find joy

This year, we took gaming to a new level, practiced how to Toosie Slide, and found ways to laugh and learn in quarantine. As we finally close out the year, we’re taking a look back at what Canadians watched on YouTube with the Top Trending Canadian creators and videos lists.

In 2020, Canadians came to YouTube to stay informed, learn new skills, and find entertainment and sources of joy. And Canadian creators provided no shortage of options, with new ways to connect with their online communities. To keep us moving and staying active, MadFit made exercise at home easier with no-equipment workouts and routines for small spaces. The Hacksmith’s team used the power of STEM to make a plasma lightsaber. And Julie Nolke kept us laughing, as we imagined how we would explain the pandemic to our past selves.

Top Canadian Creators
  1. MadFit
  2. The Hacksmith
  3. Linus Tech Tips
  4. AzzyLand
  5. Disguised Toast

Top Breakout Canadian Creators
  1. MadFit
  2. Disguised Toast
  3. Julie Nolke
  4. Graser
  5. Heather Robertson

This year's #1 video shows how we learned new skills, like how to construct a ninja warrior course for squirrels. We laughed amidst uncertainty with a remix to Prime Minister Trudeau’s interesting choice of words at a COVID-19 briefing. And we were delighted by watching 10-year-old Roberta Battaglia compete in America’s Got Talent, bringing tears to the audience’s (and our!) eyes.

Canada’s Top Trending Videos
  1. Mark Rober, Building the Perfect Squirrel Proof Bird Feeder
  2. Dream, Minecraft Speedrunner VS 3 Hunters GRAND FINALE
  3. Anonymotif, Justin Trudeau Sings "Speaking Moistly"
  4. Netflix is a Joke, 8:46 - Dave Chappelle
  5. NikkieTutorials, I'm Coming Out.
  6. America’s Got Talent, Golden Buzzer: 10-Year-Old Roberta Battaglia Sings Lady Gaga's "Shallow" - America's Got Talent 2020
  7. MrBeast, $250,000 Influencer Rock, Paper, Scissors Tournament
  8. JeffreeStar, We Broke Up.
  9. Dude Perfect, Quarantine Stereotypes
  10. Paris Hilton, The Real Story of Paris Hilton | This is Paris Official Documentary

In music, 2020 was the year of Justin Bieber and Drake, with both Canadian superstars releasing chart-topping hits. Collectively, they earned half of the 10 slots on the Top Music videos list.

Canada’s Top Music Videos
  1. Future, Life is Good ft. Drake
  2. Tekashi 6ix9ine, Gooba
  3. Justin Bieber, Yummy
  4. Eminem, Godzilla ft. Juice WRLD
  5. Sidhu Moose Wala, Old Skool
  6. Cardi B, WAP ft. Megan Thee Stallion
  7. Drake, Toosie Slide
  8. DaBaby, ROCKSTAR ft Roddy Ricch
  9. Justin Bieber, Intentions ft. Quavo
  10. Drake, Laugh Now, Cry Later

When it came to ads, we watched relatable content that addressed the challenges and opportunities of our new normal. No Frills sang about physical distancing in “A Cart Apart”, SkipTheDishes and Jon Hamm encouraged Canadians to support local restaurants, and Rick Mercer ranted about discovering the beauty of our country.

Canada’s Top Ads
  1. Kia Canada - All-New Kia Seltos | Subcompact SUV built for the real you
  2. CANADA Explore | Explorez - Rick Mercer's rant on travel in Canada | Explore Canada
  3. Apple Canada - Shot on iPhone 11 Pro — Hockey Tape — Apple
  4. No Frills - A Cart Apart – A No Frills Track
  5. Chromebook - Switch to Chromebook - Watch Netflix Offline
  6. IGA - IGA x Bleu Jeans Bleu - Oublie pas tes sacs (vidéoclip officiel)
  7. Air Canada - Air Canada: Ready for Takeoff
  8. IKEA Canada - IKEA Canada | Make the Most of Home | Episode 1 with Marcy Mussari
  9. Historica Canada - Heritage Minute: Liberation of the Netherlands
  10. SkipTheDishes - Jon Hamm Thanks Canadians

As the world changed in unimaginable ways, these creators, brands and artists helped make this year just a little brighter, sharing music, workout routines, and some great laughs. We can’t wait to see what they do in 2021.

For a deeper look at the way video trends shaped digital culture in 2020, check out the Culture & Trends site.

Posted by Zaitoon Murji, YouTube Canada

Audio ads on YouTube expand reach and grow brand awareness

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. 

To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we're introducing audio ads, our first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube. Audio ads, currently in beta, help you efficiently expand reach and grow brand awareness with audio-based creative and the same measurement, audience and brand safety features as your video campaigns.  


Reach more music fans

Music has always played an important role in culture and everyday lives. It’s a reliable way for you to capture an audience engaging with content they love, but for most brands, it’s untapped on YouTube. With music video streaming at an all time high on YouTube—more than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content—we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content.1 

In addition to audio ads, we’re also launching dynamic music lineups, dedicated groups of music-focused channels across popular genres such as Latin music, K-pop, hip-hop and Top 100, as well as moods or interests like fitness, so you can easily reach music fans globally and drive results for your business. Music lineups and audio ads make it possible to be there, at scale, whether YouTube is being watched front and center or playing as the backdrop to daily life.


Amp up your brand message

Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering your message. The visual component is typically a still image or simple animation. 

In our months of alpha testing, we found that more than 75 percent of measured audio ad campaigns on YouTube drove a significant lift in brand awareness.2

Image states "75% of audio ads campaigns drove a significant lift in brand awareness."

One of our early testers, Shutterfly, used audio ads to influence purchase consideration among interested shoppers, driving above benchmark lifts of 14 percent lift in ad recall and 2 percent lift in favorability among their target audience.


Find success with audio ads

When you’re preparing your audio ads campaign, keep in mind that audio should play the leading role. Think: If I close my eyes, I can still clearly understand what this ad is about. Be clear and specific with your message and pick a friendly, authentic voice to deliver it. If you aren’t sure what creative to use, you can use Video experiments to run a test and get results quickly and at no extra cost. 

Audio ads are available in beta via auction on Google Ads and Display & Video 360 on a CPM basis with the same audience targeting options, bidding strategies and Brand Lift measurement capabilities as your YouTube video campaigns. Using both video and audio ads together, you can reach more people, consuming content they love, with the ad format that’s best suited for their unique YouTube experience. 

To learn more about audio ads on YouTube, visit the Help Center or speak to your Google representative. 

1.  Internal YouTube Data, June 2020

2. Google Internal data, Global , June 2019-March 2020

Visit our new blog destination

Our YouTube Blog has been on Blogger for the past 15 years, so this past August, we figured it was time to completely change things up. We created an entirely new site and redesign. 


In 30 days, we’re going to redirect the Engineering Blog over to our new YouTube Official Blog as the final piece of the redesign strategy. We hope you enjoy the blog’s new home!