Tag Archives: YouTube

YouTube Originals announces new documentary, “Coachella: 20 Years in the Desert." Premieres March 31.

In celebration of Coachella's 20th anniversary, YouTube Originals is partnering with Coachella Valley Music and Arts Festival for a feature-length documentary, “Coachella: 20 Years in the Desert.” It is set to premiere March 31. The announcement comes on the heels of Coachella’s official 2020 lineup, and for the tenth year in a row, YouTube is back as the exclusive live stream partner for both weekends of the iconic music festival. Watch the first teaser of “Coachella: 20 Years in the Desert” here.

A documentary feature two decades in the making, “Coachella: 20 Years in the Desert” opens up the vault for the very first time to present the performances and behind-the-scenes stories that shaped the music festival. The film gives a rare look at Coachella’s colorful beginning, presents exclusive, never-before-seen footage and interviews, and features key performances from some of the biggest names in music, including Billie Eilish, Kanye West, Daft Punk, Travis Scott, BLACKPINK, LCD Soundsystem, Rage Against The Machine, Pixies, Swedish House Mafia, Jane’s Addiction, Björk, The White Stripes, Madonna, Moby, Beck, Radiohead and more.

YouTube also announced today that it will return for the tenth year in a row as the official playlist and live stream partner for both weekends of Coachella. This year, YouTube Premium members will receive exclusive Coachella perks, including access to a members-only allocation of passes for purchase. As general on-sale Weekend 1 passes are sold out, YouTube Premium members are one of the only groups with access to this limited supply. YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world, providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise.

Source: YouTube Blog


YouTube Originals announces new documentary, “Coachella: 20 Years in the Desert." Premieres March 31.

In celebration of Coachella's 20th anniversary, YouTube Originals is partnering with Coachella Valley Music and Arts Festival for a feature-length documentary, “Coachella: 20 Years in the Desert.” It is set to premiere March 31. The announcement comes on the heels of Coachella’s official 2020 lineup, and for the tenth year in a row, YouTube is back as the exclusive live stream partner for both weekends of the iconic music festival. Watch the first teaser of “Coachella: 20 Years in the Desert” here.

A documentary feature two decades in the making, “Coachella: 20 Years in the Desert” opens up the vault for the very first time to present the performances and behind-the-scenes stories that shaped the music festival. The film gives a rare look at Coachella’s colorful beginning, presents exclusive, never-before-seen footage and interviews, and features key performances from some of the biggest names in music, including Billie Eilish, Kanye West, Daft Punk, Travis Scott, BLACKPINK, LCD Soundsystem, Rage Against The Machine, Pixies, Swedish House Mafia, Jane’s Addiction, Björk, The White Stripes, Madonna, Moby, Beck, Radiohead and more.

YouTube also announced today that it will return for the tenth year in a row as the official playlist and live stream partner for both weekends of Coachella. This year, YouTube Premium members will receive exclusive Coachella perks, including access to a members-only allocation of passes for purchase. As general on-sale Weekend 1 passes are sold out, YouTube Premium members are one of the only groups with access to this limited supply. YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world, providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise.

Source: YouTube Blog


Better protecting kids’ privacy on YouTube

Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC). Specifically, that all creators will be required to designate their content as made for kids or not made for kids in YouTube Studio, and data from anyone watching a video designated as made for kids will be treated as coming from a child, regardless of the age of the user.

In November, we released a setting in Studio to make it easier for creators to designate their content. And today, we will begin to roll out these changes globally. We wanted to outline what you will start to see in the coming days.

What is made for kids content?


According to the FTC, a video is made for kids if it is intended for kids, taking into consideration a variety of factors. These factors include the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.

To help us identify made for kids content, in November we introduced a new audience setting in YouTube Studio to help creators indicate whether or not their content is made for kids. Creators know their content best, and should set the designation themselves. We also use machine learning to help us identify this content, and creators can update a designation made by our systems if they believe it is incorrect. We will only override a creator designation if abuse or error is detected.

An updated experience for made for kids content


YouTube now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, we limit data collection and use, and as a result, we need to restrict or disable some product features. For example, we no longer serve personalized ads on this content or support features such as comments, live chat, notification bell, stories, save to playlist, and others.

Many creators around the world have created quality kids content for their audiences, and these changes will have significant impact. We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content. We’ll share more in the coming months. In the meantime, we continue to engage on this issue. For example, we participated in the FTC’s public workshop and submitted our comment on COPPA, where we discussed the importance of clear guidelines that help creators live up to their legal obligations and support access to quality kids content.

Continued investment in YouTube Kids


We still recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. In fact, tens of millions of people use YouTube Kids every week, and recently we saw an all-time high of weekly viewers since the app’s launch. Starting today, you will see a YouTube Kids promotion across all made for kids content. We also continue to improve the product. For example, we recently launched signed-in support for YouTube Kids on the web and connected devices  such as smart TVs  so parents can now access and control their child’s YouTube Kids experience across even more surfaces.

Responsibility is our number one priority at YouTube, and this includes protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. Today’s changes allow us to do this even better and we’ll continue working to provide children, families and family creators the best experience possible on YouTube.

— The YouTube Team

Source: YouTube Blog


How Tim Shaw regained his voice

His entire life, Tim Shaw dedicated himself to football and dreamed of playing professionally. At 23, his dream came true when he was drafted and spent six years as an NFL linebacker. Then, in 2013, Tim felt his body begin to change. It started with small muscle twitches or bicep spasms; once, a gallon of milk slipped out of his hand while he was unloading groceries. During a game when he was perfectly positioned to tackle his opponent, his arm couldn’t hang on and the player slid past. His performance kept inexplicably declining and just before the 2013 season, Tim was cut from the Titans. 


Five months later, Tim was diagnosed with Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig’s disease). With no known cause or cure, ALS not only impacts movement, but can make speaking, swallowing and even breathing difficult. Through our partnership with the ALS Therapy Development Institute, we met Tim and learned that the inability to communicate was one of the hardest parts of living with the disease. We showcase Tim’s journey in the new YouTube Originals learning series “The Age of A.I.” hosted by Robert Downey Jr.


For many people with ALS, losing their voice can be one of the most devastating aspects of the disease. But technology has the potential to help. Earlier this year, we announced a research project called Project Euphonia, which aims to use AI to improve communication for people who have impaired speech caused by neurologic conditions, including ALS. When we heard Tim's story, we thought we might have a way to help him regain a part of identity he'd lost—his voice. 


Current text-to-speech technology requires at least 30-40 minutes of recordings to create a high-quality synthetic voice—which people with ALS don’t always have. In Tim’s case, though, we were able to pull together a bank of voice samples from the many interviews he had done while playing for the NFL. The DeepMind, Google AI and Project Euphonia teams created tools that were able to take these recordings and use them to create a voice that resembles how Tim sounded before his speech degraded; he was even able to use the voice to read out the letter he’d recently written to his younger self. While it lacks the expressiveness, quirks and controllability of a real voice, it shows that this technology holds promise. 


"It has been so long since I've sounded like that, I feel like a new person,” Tim said when he first heard his recreated voice. “I felt like a missing part was put back in place. It's amazing." 


In the aforementioned letter, Tim told his younger self to “wake up every day and choose to make a positive impact on other people.” Our research and work with Tim makes us hopeful we can do just that by improving communication systems and ultimately giving people with impaired speech more independence. You can learn more about our project with Tim and the vital role he played in our research in “The Age of A.I.” now streaming on YouTube.com/Learning.

YouTube Music makes discovery more personal with playlists mixed for you

https://lh6.googleusercontent.com/vwz09fll1-AVy8mcSD49vSivK1h_eg__Nq97kubRgOW197eEQBm4_NfYt7sX7fDU98pltwhrN48Uk6Pt_i3aPM_ZeD9JlNjPGD8PSIKWOl7nt4n-L_aQa90XkCeGeyyvvh8fbRK0
YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen.


Rolling out today, we’re introducing a shelf of three personalized mixes -- the new Discover Mix, New Release Mix, and Your Mix -- to keep you up to date on what’s just been released and introduce you to a wider range of artists and sounds based on your personal taste. Updated regularly, these mixes will use your listening history to create a unique experience and guide your music exploration to exciting and fresh destinations week after week.




Check out what each of these new mixes is bringing to you:   


Discover Mix: Whether introducing you to an entirely new artist you’ve never heard before, or unearthing hidden, lesser-known gems from artists you’re already familiar with, Discover Mix will give you 50 tracks every week that help you expand your musical horizons. With new updates every Wednesday, it’s your go-to playlist to discover music. 


New Release Mix: This mix is your one-stop shop for a playlist of all the most recent releases by your favorite artists (and others we think you’ll like). Expect a big update every Friday (when most new releases drop) along with mid-week releases sprinkled in throughout the week to ensure you are always up-to-date on the latest releases. 


Your Mix: Your Mix is the perfect playlist for those times when you don’t want to think and just want to play something you know you’ll like. It’s full of songs by artists you know and love, and also mixes in some songs and artists you’ve never heard before, but that we think you’ll love. Small updates are made regularly, so the music never gets stale and there’s always something new in rotation. 


The more you listen to and like songs, the better your mixes will be. New to YouTube Music? Don’t worry, we can start delivering a personalized experience after you’ve selected a couple of artists you like during setup, or even after listening to just a few songs! 


Discover Mix, New Release Mix, and Your Mix are now available globally for all YouTube Music listeners. To check out your personalized mixes, download the YouTube Music app for iOS or Android or visit the webplayer to dive in.  


These new mixes are just the beginning of an even more personalized YouTube Music, so stay tuned for more music mixed just for you! 


Posted by Nathan Lasche, Product Manager, YouTube Music

Nathan recently listened to Dance Monkey by Tones and I

YouTube Music makes discovery more personal with playlists mixed for you

YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen.

Rolling out today, we’re introducing a shelf of three personalized mixes - the new Discover Mix, New Release Mix, and Your Mix - to keep you up to date on what’s just been released and introduce you to a wider range of artists and sounds based on your personal taste. Updated regularly, these mixes will use your listening history to create a unique experience and guide your music exploration to exciting and fresh destinations week after week.



Check out what each of these new mixes is bringing to you:

Discover Mix: Whether introducing you to an entirely new artist you’ve never heard before, or unearthing hidden, lesser-known gems from artists you’re already familiar with, Discover Mix will give you 50 tracks every week that help you expand your musical horizons. With new updates every Wednesday, it’s your go-to playlist to discover music.

New Release Mix: This mix is your one-stop shop for a playlist of all the most recent releases by your favorite artists (and others we think you’ll like). Expect a big update every Friday (when most new releases drop) along with mid-week releases sprinkled in throughout the week to ensure you are always up-to-date on the latest releases.

Your Mix: Your Mix is the perfect playlist for those times when you don’t want to think and just want to play something you know you’ll like. It’s full of songs by artists you know and love, and also mixes in some songs and artists you’ve never heard before, but that we think you’ll love. Small updates are made regularly, so the music never gets stale and there’s always something new in rotation.

The more you listen to and like songs, the better your mixes will be. New to YouTube Music? Don’t worry, we can start delivering a personalized experience after you’ve selected a couple of artists you like during setup, or even after listening to just a few songs!

Discover Mix, New Release Mix, and Your Mix are now available globally for all YouTube Music listeners. To check out your personalized mixes, download the YouTube Music app for iOS or Android or visit the webplayer to dive in.

These new mixes are just the beginning of an even more personalized YouTube Music, so stay tuned for more music mixed just for you!

Nathan Lasche, Product Manager - YouTube Music, recently listened to "Dance Monkey by Tones and I"

Source: YouTube Blog


An update to our harassment policy

Over the last several years we have worked to improve the way we manage content on YouTube by quickly removing it when it violates our Community Guidelines, reducing the spread of borderline content, raising up authoritative voices when people are looking for breaking news and information and rewarding trusted creators and artists that make YouTube a special place. Today we are announcing a series of policy and product changes that update how we tackle harassment on YouTube. We systematically review all our policies to make sure the line between what we remove and what we allow is drawn in the right place, and recognized earlier this year that for harassment, there is more we can do to protect our creators and community.

Harassment hurts our community by making people less inclined to share their opinions and engage with each other. We heard this time and again from creators, including those who met with us during the development of this policy update. We also met with a number of experts who shared their perspective and informed our process, from organizations that study online bullying or advocate on behalf of journalists, to free speech proponents and policy organizations from all sides of the political spectrum.

We remain committed to our openness as a platform and to ensuring that spirited debate and a vigorous exchange of ideas continue to thrive here. However, we will not tolerate harassment and we believe the steps outlined below will contribute to our mission by making YouTube a better place for anyone to share their story or opinion.

A stronger stance against threats and personal attacks


We’ve always removed videos that explicitly threaten someone, reveal confidential personal information, or encourage people to harass someone else. Moving forward, our policies will go a step further and not only prohibit explicit threats, but also veiled or implied threats. This includes content simulating violence toward an individual or language suggesting physical violence may occur. No individual should be subject to harassment that suggests violence.

Beyond threatening someone, there is also demeaning language that goes too far. To establish a consistent criteria for what type of content is not allowed on YouTube, we’re building upon the framework we use for our hate speech policy. We will no longer allow content that maliciously insults someone based on protected attributes such as their race, gender expression, or sexual orientation. This applies to everyone, from private individuals, to YouTube creators, to public officials.

Consequences for a pattern of harassing behavior


Something we heard from our creators is that harassment sometimes takes the shape of a pattern of repeated behavior across multiple videos or comments, even if any individual video doesn’t cross our policy line. To address this, we're tightening our policies for the YouTube Partner Program (YPP) to get even tougher on those who engage in harassing behavior and to ensure we reward only trusted creators. Channels that repeatedly brush up against our harassment policy will be suspended from YPP, eliminating their ability to make money on YouTube. We may also remove content from channels if they repeatedly harass someone. If this behavior continues, we’ll take more severe action including issuing strikes or terminating a channel altogether.

Addressing toxic comments


We know that the comment section is an important place for fans to engage with creators and each other. At the same time, we heard feedback that comments are often where creators and viewers encounter harassment. This behavior not only impacts the person targeted by the harassment, but can also have a chilling effect on the entire conversation.

To combat this we remove comments that clearly violate our policies – over 16 million in the third quarter of this year, specifically due to harassment.The policy updates we’ve outlined above will also apply to comments, so we expect this number to increase in future quarters.

Beyond comments that we remove, we also empower creators to further shape the conversation on their channels and have a variety of tools that help. When we're not sure a comment violates our policies, but it seems potentially inappropriate, we give creators the option to review it before it's posted on their channel. Results among early adopters were promising – channels that enabled the feature saw a 75% reduction in user flags on comments. Earlier this year, we began to turn this setting on by default for most creators.

We’ve continued to fine tune our systems to make sure we catch truly toxic comments, not just anything that’s negative or critical, and feedback from creators has been positive. Last week we began turning this feature on by default for YouTube’s largest channels with the site’s most active comment sections and will roll out to most channels by the end of the year. To be clear, creators can opt-out, and if they choose to leave the feature enabled they still have ultimate control over which held comments can appear on their videos. Alternatively, creators can also ignore held comments altogether if they prefer.

All of these updates represent another step towards making sure we protect the YouTube community. We expect there will continue to be healthy debates over some of the decisions and we have an appeals process in place if creators believe we've made the wrong call on a video.

As we make these changes, it's vitally important that YouTube remain a place where people can express a broad range of ideas, and we'll continue to protect discussion on matters of public interest and artistic expression. We also believe these discussions can be had in ways that invite participation, and never make someone fear for their safety. We’re committed to continue revisiting our policies regularly to ensure that they are preserving the magic of YouTube, while also living up to the expectations of our community.

— Matt Halprin, Vice President, Global Head of Trust & Safety

Source: YouTube Blog


Our comment on COPPA

Responsibility is our number one priority at YouTube, and this includes protecting kids and their privacy. Over the last few years, we’ve significantly invested in the policies, products and practices to help us do this, including launching YouTube Kids in 2015. In July 2019, the Federal Trade Commission (FTC) began accepting comments on the Children’s Online Privacy Protection Act (COPPA). Many creators have already participated in this process and today, we submitted our comment to the FTC as well.

Support access to high-quality kids content


YouTube is built on the premise of openness. Based on this open platform, millions of creators around the world have been able to make their content globally accessible, for free, to audiences of diverse backgrounds. On YouTube, creators are bringing visibility and opportunity to kids and families with special needs, using crafts to explore the world, offering fun ways to get kids moving, and more.


Many creators have expressed concern about the complexity of COPPA, their ability to comply with it, and its effect on the viability of their businesses. Questions range from what content is directed at children, to how to treat adults who might be watching kids content. This is particularly difficult for smaller creators who might not have access to legal resources. Balanced and clear guidelines will help creators better comply with COPPA and live up to their legal obligations, while enabling them to continue producing high-quality kids content that is accessible to everyone, everywhere.

Treat adults as adults


Currently, the FTC’s guidance requires platforms must treat anyone watching primarily child-directed content as children under 13. This does not match what we see on YouTube, where adults watch favorite cartoons from their childhood or teachers look for content to share with their students.


Creators of such videos have also conveyed the value of product features that wouldn’t be supported on their content. For example, creators have expressed the value of using comments to get helpful feedback from older viewers. This is why we support allowing platforms to treat adults as adults if there are measures in place to help confirm that the user is an adult viewing kids content.

Provide clarity on what is made for kids


The question creators ask us the most is, “What is made for kids content?” Sometimes, content that isn’t intentionally targeting kids can involve a traditional kids activity, such as DIY, gaming and art videos. Are these videos “made for kids,” even if they don’t intend to target kids? This lack of clarity creates uncertainty for creators.


The FTC shared some guidance in November — and while this is a positive step in the right direction, we believe there needs to be more clarity about when content should be considered primarily child-directed, mixed audience or general audience. When providing these distinctions, it’s important to not only consider the actual content of the video, but also its context.

Work with the FTC


We strongly support COPPA’s goal of providing robust protections for kids and their privacy. We also believe COPPA would benefit from updates and clarifications that better reflect how kids and families use technology today, while still allowing access to a wide range of content that helps them learn, grow and explore. We continue to engage on this issue with the FTC and other lawmakers (we previously participated in the FTC’s public workshop) and are committed to continue doing so.


The comment period closes Wednesday, December 11. If you’re interested in providing feedback of your own, you can do so on the FTC’s website.

A different kind of #YouTubeRewind: What you liked in 2019

In 2019, you joined forces to set a record for the most liked video on YouTube, helped an unlikely country star take over the charts, and brought Minecraft’s popularity to new heights. As 2020 draws near, it’s time to celebrate the moments that defined the past twelve months in pop culture.

But first, we can't ignore the elephant in the room: Last year’s YouTube Rewind, um, wasn’t your favorite (to put it lightly...). So this year, we tried something different and looked at what you did like — a lot. Our Rewind 2019 video compiles the top videos and creators that you liked and watched the most around the world, from the biggest games to must-watch beauty palettes and breakout stars.


But of course, it's also time to announce our annual lists of top trending videos and top music videos.

2019 saw creators transform into mainstream celebrities with genre-defying influence: James Charles and Tati’s back-and-forth transcended the beauty community; Shane Dawson continued to find success with his longform docuseries format and foray into the makeup world; and MrBeast’s ultra-charitable challenge videos united viewers across the internet.

Also on this year’s top trending list: A long-requested episode of Hot Ones, a meme-making moment from Soulja Boy, a conversation-starting short film, SNL’s most-watched sketch of 2019, an underdog victory in the ring, and an informational video on why spiders and bees are actually our friends.

Collectively, these 10 videos were watched 305 million times and for around 50 million hours. The channels behind them total more than 110 million subscribers.

Top Trending Videos in the U.S.


  1. James Charles - No More Lies
  2. First We Feast - Gordon Ramsay Savagely Critiques Spicy Wings | Hot Ones
  3. shane - Investigating Conspiracies with Shane Dawson
  4. MrBeast - I Bought Everything In A Store - Challenge
  5. Gillette - We Believe: The Best Men Can Be | Gillette (Short Film)
  6. DAZN USA - HIGHLIGHTS | Anthony Joshua vs. Andy Ruiz Jr.
  7. jeffreestar - Kylie Skin Review with Shane Dawson
  8. Breakfast Club Power 105.1 FM - Soulja Boy Drags Tyga, Drake, Kanye West & Reclaims The Best Comeback Of 2018
  9. Saturday Night Live - R. Kelly Interview Cold Open - SNL
  10. TheOdd1sOut - The Spiders and the Bees


In music, Lil Nas X emerged from obscurity to take the top spot, and powerhouse female artists (Ariana Grande, Billie Eilish) continued to transform the sound of pop.

Top Music Videos in the U.S.


  1. Lil Nas X - Old Town Road (feat. Billy Ray Cyrus) [Remix]
  2. Dababy - Suge (Yea Yea) Official Music Video
  3. Yo Gotti ft. Lil Baby - Put a Date On It (Official Video)
  4. Polo G Feat. Lil Tjay - Pop Out ?By. Ryan Lynch Prod. By JDONTHATRACK & Iceberg
  5. Lil Nas X - Old Town Road (Official Movie) ft. Billy Ray Cyrus
  6. Offset - Clout ft. Cardi B (Official Video)
  7. Billie Eilish - bad guy
  8. 21 Savage - a lot ft. J. Cole
  9. Ariana Grande - 7 rings
  10. Daddy Yankee & Snow - Con Calma (Official Video)


For a deeper look at the year on YouTube and to see the top videos and trends in many other countries, head to this year's Rewind site.

Posted by Kevin Allocca, Head of Culture & Trends

Source: YouTube Blog


YouTube gift codes are now available on Amazon




Give the gift of endless entertainment to your friends and family this holiday season with YouTube gift codes, now available for purchase on Amazon in the U.S. Whether it’s for a friend miles away, a loved one at home, or a last minute gift, we’ve made it easy to treat someone to their favorite YouTube products.

Something for everyone


YouTube gift codes can be used to enjoy YouTube subscriptions, to buy or rent movies and shows, or to become a channel member on YouTube. Recipients can use their gift code towards a YouTube Premium subscription to watch uninterrupted  with ad-free, offline, and background — play. They can also enjoy these same benefits with YouTube Music Premium, a dedicated music streaming service that’s their guide to the entire world of music. For sports and entertainment fans alike, a YouTube TV subscription offers cable-free live and on-demand TV with 70+ channels and free unlimited cloud DVR storage space. Movie buffs can redeem their gift code to watch the latest and greatest movies and shows available on YouTube. And fitting with the giving spirit, recipients can use their gift code to support their favorite YouTube creators with a Channel Membership, which unlocks badges, emojis and creator perks.

Easy to buy and redeem


To purchase a gift code, simply:


  1. Click here to get to the purchase page.
  2. Choose a design and your desired amount.
  3. Enter the recipient’s email address and a message.
  4. Pick your delivery date and select purchase.


On the delivery date, the recipient will get a YouTube gift code delivered via email with instructions for redeeming on youtube.com/redeem. When redeemed, the gift code value will be added to the recipient’s Google Play balance, which can be used to make purchases on YouTube or Google Play.

Give a YouTube gift code today!

— The YouTube team

Source: YouTube Blog