Monthly Archives: May 2014

Assign Vault privileges based on organizational unit

The Manage Exports and Manage Searches privileges in Google Vault can now be granted to a user for an entire organization, or only for specific organizational units (OUs). For example, you can assign a Vault administrator the Manage Searches privilege for your whole organization and the Manage Exports privilege for one OU. Privileges are still assigned in the Admin console by your Google Apps administrator.


Release Track:
Rapid release and Scheduled release
For more information:
https://support.google.com/vault/answer/2799699

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Broader views and faster action for marketers: Google Analytics Premium integrates with DoubleClick Digital Marketing

Cross-posted from the Google Analytics blog

“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.”
- Lee Pinnington, Multi-Channel Marketing Director, Matalan

As we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers.

Today's consumers move easily across many channels and devices on their journey to a purchase. Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step of the way. This new step gives Google Analytics Premium users even better ways to see the full customer journey, so they can adjust and make the most of marketing dollars across all channels and devices. 

The integration is providing a whole new level of visibility for display advertising by reporting on view-through visits in addition to click-through visits.  We're now reporting detailed post-view and post-click engagement and conversion metrics to offer a better view of your strongest opportunities.

1. A clearer view of the customer journey
Display campaigns are typically used in the upper funnel, so they don't get credit in simplistic last-click attribution models. But better attribution models can give full credit to display and other top-of-funnel marketing tools. With the DoubleClick Campaign Manager integration you can link your DoubleClick Campaign Manager campaign information into Google Analytics Premium reports, Multi-Channel Funnels (MCF) and/or Data-Driven Attribution (DDA), and as a result, you'll see a much more holistic view of how display works together with other channels to drive site engagement and conversions.  

“This gives us the ability to see the hidden power of different channels. One of the most interesting things about the DoubleClick Campaign Manager integration has been around assisted conversions. It’s really helpful to see how one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel.”
 - Adam McCann, Online Search & Affiliate Assistant, Matalan

2. Better investment decisions
With a complete view of the customer journey, you can make smarter decisions on how to allocate your marketing spend. This change helps Google Analytics Premium customers analyze campaigns and ROI at the level that matters to them most, even down to specific versions of creative. It's even easier now to act on this data in DoubleClick Campaign Manager, since Google Analytics Premium uses the same campaign hierarchy and dimensions as DoubleClick Campaign Manager. 

3. Greater speed
The integration with DoubleClick Campaign Manager means you can spend less time merging campaign data and more time planning winning strategies.  We've also made this integration easier, starting with new automatic campaign tagging within DoubleClick for Google Analytics Premium. In the past you had to manually tag every single campaign, creative and landing page URL for them to be recognized in Google Analytics Premium. Now, in DoubleClick Campaign Manager, a simple checkbox makes it incredibly easy to accurately track those campaigns in Google Analytics Premium. 

4. Automated and customized marketing
Advertisers are seeing great results with Google Analytics remarketing, for example, Watchfinder revealed a 1300% return on their campaign investment. We’re improving these tools by enabling you to create granular remarketing lists from your Google Analytics Premium account and then share the lists with a DoubleClick Bid Manager advertiser account for real-time remarketing. Plus, Google Analytics Smart Lists feature also works with this integration, allowing you to generate a remarketing list of your best users automatically, based on machine learning from their conversion data. 

We added Google Analytics Premium and DoubleClick Bid Manager integration this year in order to further optimize our strongest lead generating campaigns. 70% of our display leads come from our retargeting campaigns, and the Google Analytics Premium and DoubleClick Bid Manager integration allows us to move beyond optimizing by site and creative, to quickly personalizing creatives - optimizing using our knowledge of distinct visitor segments not just generic visits.  
- Melissa Shusterman, Strategic Engagement Director, MaassMedia

The amazing changes in customer journeys are opening up real opportunities for businesses. Making the most of those opportunities starts with seeing the journey more clearly, then reacting quickly to reach the right customers at the right moments with messages that are designed just for them. This new integration is designed to help Google Analytics Premium customers do all those things. We’re just getting started as we’re planning deeper integrations within DoubleClick Digital Marketing in the coming months so stay tuned!

Learn more today and get started
Find out more about the Google Analytics Premium integrations with DoubleClick Campaign Manager and DoubleClick Bid Manager.  And download a case study

Posted by: Ravi Mruthyunjaya, Product Manager, Google Analytics

Broader views and faster action for marketers: Google Analytics Premium integrates with DoubleClick Digital Marketing


“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.”
- Lee Pinnington, Multi-Channel Marketing Director, Matalan

As we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers.

Today's consumers move easily across many channels and devices on their journey to a purchase. Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step of the way. This new step gives Google Analytics Premium users even better ways to see the full customer journey, so they can adjust and make the most of marketing dollars across all channels and devices. 

The integration is providing a whole new level of visibility for display advertising by reporting on view-through visits in addition to click-through visits.  We're now reporting detailed post-view and post-click engagement and conversion metrics to offer a better view of your strongest opportunities.

1. A clearer view of the customer journey
Display campaigns are typically used in the upper funnel, so they don't get credit in simplistic last-click attribution models. But better attribution models can give full credit to display and other top-of-funnel marketing tools. With the DoubleClick Campaign Manager integration you can link your DoubleClick Campaign Manager campaign information into Google Analytics Premium reports, Multi-Channel Funnels (MCF) and/or Data-Driven Attribution (DDA), and as a result, you'll see a much more holistic view of how display works together with other channels to drive site engagement and conversions.  

“This gives us the ability to see the hidden power of different channels. One of the most interesting things about the DoubleClick Campaign Manager integration has been around assisted conversions. It’s really helpful to see how one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel.”
 - Adam McCann, Online Search & Affiliate Assistant, Matalan

2. Better investment decisions
With a complete view of the customer journey, you can make smarter decisions on how to allocate your marketing spend. This change helps Google Analytics Premium customers analyze campaigns and ROI at the level that matters to them most, even down to specific versions of creative. It's even easier now to act on this data in DoubleClick Campaign Manager, since Google Analytics Premium uses the same campaign hierarchy and dimensions as DoubleClick Campaign Manager. 

3. Greater speed
The integration with DoubleClick Campaign Manager means you can spend less time merging campaign data and more time planning winning strategies.  We've also made this integration easier, starting with new automatic campaign tagging within DoubleClick for Google Analytics Premium. In the past you had to manually tag every single campaign, creative and landing page URL for them to be recognized in Google Analytics Premium. Now, in DoubleClick Campaign Manager, a simple checkbox makes it incredibly easy to accurately track those campaigns in Google Analytics Premium. 

4. Automated and customized marketing
Advertisers are seeing great results with Google Analytics remarketing, for example, Watchfinder revealed a 1300% return on their campaign investment. We’re improving these tools by enabling you to create granular remarketing lists from your Google Analytics Premium account and then share the lists with a DoubleClick Bid Manager advertiser account for real-time remarketing. Plus, Google Analytics Smart Lists feature also works with this integration, allowing you to generate a remarketing list of your best users automatically, based on machine learning from their conversion data. 

We added Google Analytics Premium and DoubleClick Bid Manager integration this year in order to further optimize our strongest lead generating campaigns. 70% of our display leads come from our retargeting campaigns, and the Google Analytics Premium and DoubleClick Bid Manager integration allows us to move beyond optimizing by site and creative, to quickly personalizing creatives - optimizing using our knowledge of distinct visitor segments not just generic visits.  
- Melissa Shusterman, Strategic Engagement Director, MaassMedia

The amazing changes in customer journeys are opening up real opportunities for businesses. Making the most of those opportunities starts with seeing the journey more clearly, then reacting quickly to reach the right customers at the right moments with messages that are designed just for them. This new integration is designed to help Google Analytics Premium customers do all those things. We’re just getting started as we’re planning deeper integrations within DoubleClick Digital Marketing in the coming months so stay tuned!

Learn more today and get started
Find out more about the Google Analytics Premium integrations with DoubleClick Campaign Manager and DoubleClick Bid Manager.  And download a case study

Posted by: Ravi Mruthyunjaya, Product Manager, Google Analytics

Changes to the IMA SDK for iOS

The IMA SDK for iOS version beta7 will introduce some changes in the way you tell the SDK about your display area and companion slots, which lays the groundwork for more versatility in displaying ads. While these new, more versatile features aren’t quite ready yet, we recommend building with beta7 so you'll be prepared to take advantage of upcoming greater versatility and extending support to future iOS platforms.

Introducing the IMAAdDisplayContainer

In the beta6 version of the SDK, the IMAAdsManager contains an adView which you add to your UI to display ads (IMAAdsManager.adView). In the beta7 version of the SDK, you will provide the SDK with a UIView in which it will display ads when they are ready. This is done via the new IMAAdDisplayContainer. This new object will also contain information about your companion ad slots (but more on that later):

  self.adDisplayContainer = [[IMAAdDisplayContainer alloc]
initWithAdContainer:self.videoView
companionSlots:nil];

In the example, we use the videoView as the UIView for the ad container. The SDK simply adds views to the provided UIView to display ads, so you won’t lose the required components for the content player already in the videoView. This IMAAdDisplayContainer will be passed to the IMAAdRequest, in place of the current companionSlots parameter:

  IMAAdsRequest *request =
[[IMAAdsRequest alloc] initWithAdTagUrl:self.adTagUrlTextField.text
adDisplayContainer:self.adDisplayContainer
userContext:nil];

Changes to the IMACompanionAdSlot

In the beta6 version of the SDK, you provide the IMAAdsRequest with an NSArray of IMACompanionSlot objects, each of which is initialized with a width and height. When ads are loaded, you add these to your UI:

  // Create your companion slots.
NSMutableDictionary *companions = [NSMutableDictionary dictionary];
companions[@"300x50"] =
[[IMACompanionAdSlot alloc] initWithWidth:300 height:50];
self.companionSlots = companions;

...

// Give the companion slots to the IMAAdsRequest.
IMAAdsRequest *request =
[[IMAAdsRequest alloc] initWithAdTagUrl:self.adTagUrlTextField.text
companionSlots:[self.companionSlots allValues]
userContext:nil];

...

// Once ads have been loaded, display the companion ads.
[self.smallCompanionSlot addSubview:
((IMACompanionAdSlot *)self.companionSlots[@"300x50"]).view];
In the beta7 version of the SDK, you will initialize the IMAAdDisplayContainer with an array of companion ad slots. You will then initialize the IMAAdsRequest with the IMAAdDisplayContainer. When ads are loaded, the SDK will fill in the companions for you:
  // Create your companion slots.
NSMutableDictionary *companions = [NSMutableDictionary dictionary];
companions[@"300x50"] =
[[IMACompanionAdSlot alloc] initWithView:self.smallCompanionSlot
width:300
height:50];
self.companionSlots = companions;

// Give the companion slots to the IMAAdDisplayContainer.
self.adDisplayContainer = [[IMAAdDisplayContainer alloc]
initWithAdContainer:self.videoView
companionSlots:[self.companionSlots allValues]];

// Request ads with the IMAAdDisplayContainer.
IMAAdsRequest *request =
[[IMAAdsRequest alloc] initWithAdTagUrl:self.adTagUrlTextField.text
adDisplayContainer:self.adDisplayContainer
userContext:nil];

These changes will allow for continued support of YouTube-hosted ads (including TrueView), as well as allow you to provide a custom player for ads further down the road, similar to the HTML5 custom playback option. A custom ad player is not intended to be used by everyone - in fact most of you will not need it - but it will offer support for some additional features in the future.

As always, if you have any questions feel free to contact us via the support forum.

Better data, better decisions: Enhanced Ecommerce boosts shopping analytics

Earlier this week, we announced the beta launch of Enhanced Ecommerce for Google Analytics. It's a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and into product performance.

“With Enhanced Ecommerce our clients can immediately gain clear insight into the most important metrics about shopper behavior and conversion: what products are viewed, where they are viewed, when they are added to carts, how the checkout process works and where customers get lost, and even details like payment methods.”
- Caleb Whitmore, CEO of Analytics Pros

Enhanced Ecommerce is designed to keep pace with the remarkable rise of online retail, which grew another 30% year over year in 2013. Digital data has played an essential role in that growth, offering deep insights into shopper behavior and letting retailers make smarter decisions. But needs are rapidly increasing and retailers are requiring more sophisticated and comprehensive analysis tools to understand shoppers and product-level performance. With the launch of Enhanced Ecommerce, we’re providing these tools.

“Enhanced Ecommerce will help us to overcome many challenges. As an example, I'm looking at a report that indicates a 74.4% checkout abandonment rate.  That insight is shockingly simple: over 7 out of 10 people that add something to the cart and start to checkout don't complete it! This is the kind of data that can drive change more readily than, say, simple conversion rates for e-commerce orders.”
 - Caleb Whitmore, CEO of Analytics Pros

Enhanced Ecommerce is built on top of the powerful Universal Analytics foundation. It includes tracking code updates (including full support for Google Tag Manager), data model changes, and new end-user reports that address ecommerce-specific use cases. Together they help online retailers see farther and understand customers better than ever before. 

Get deeper insights
  • Analyze how far shoppers get in the shopping funnel and where they drop off. 
  • Understand which products are viewed most, which are frequently abandoned in cart and which ones convert well. 
  • Upload rich product metadata to slice and dice your data.
  • Create rich user segments to delve deeper into your users’ shopping behavior and the products they interact with.

Optimize your site 
  • Create product lists for onsite merchandising rules and product landing pages to see which lists and products are best at driving customer engagement.
  • Analyze how internal promotions impact sales, and act immediately on the results.
  • With retailers reporting average on-site conversion rates of around 2.7%, even small improvements can have a big impact.
Close the loop
  • With refund support, Google Analytics now covers the entire shopping lifecycle.
  • Import user segments, based on ecommerce activity, for targeting in your remarketing campaigns.
In the chart below, see an example of how the new reports can benefit your business. You can create segments directly from the funnel reports to analyze abandoned cart sessions. See which products were abandoned and which devices to target to recapture those users. This data allows you to take immediate action. 
Shopping behavior funnel report. Use the table to analyze by any session level dimension
Enhanced Ecommerce is all about the bottom line. We've designed it to help you improve your total experience and turn more shoppers into buyers.

Learn more
Sign up today for the new Analytics Academy course on Enhanced Ecommerce! Or come learn more at Internet Retailer Conference Exhibition on June 12; Google’s Jesse Nichols will present Enhanced Ecommerce live. 

You can find more information on getting started with Enhanced Ecommerce in our Help Center and Developer site.  

Happy Analyzing!


Post by: Marcia Jung, Product Manager, Google Analytics

Update: Creating SNDS Campaigns in AdWords

This post will help you configure the attributes of your campaigns in the AdWords API and ensure they're ready for the Search Network with Display Select (SNDS) migration.

In v201402, we introduced the displaySelect attribute to indicate the campaign state during the migration period. Consider displaySelect as a transitional flag: it only has meaning when advertisingChannelType is set to SEARCH and both search and content networks set to true in networkSettings. Elsewhere, it can be safely ignored.

Starting September 16th 2014, we will begin automatically upgrading legacy Search & Display campaigns. Once the migration is complete, we will remove the displaySelect flag from the Campaign entity and service in a subsequent API release. Therefore, we recommend not setting any value for displaySelect in your campaign creation code, so you don’t need to maintain it later. It is only useful for migrating Search & Display campaigns to SNDS.

If you take a Search Only campaign that had contentNetwork = false in its networkSettings, and set that to true in v201402, thereby opting into the Display network, the API will also then set displaySelect to true, so that you don’t mistakenly create a legacy Search & Display campaign instead of an SNDS campaign.

If you still have legacy Search & Display campaigns, we recommend you either split or migrate them before we automatically migrate them for you. There are multiple options for migrating, from switching over entirely to SNDS, to splitting your campaign into parts each targeting Display, Search, and/or SNDS separately.

We have taken these steps in order to reduce the number of changes required to your code. If you have any further questions about this, or any other, topic, please contact us on the forum or via our Google+ page.


The 2014 World Cup: What a Difference 4 Years Makes

With the World Cup kicking off soon, Think with Google looked at some related search data and trends around this global event. We found that this year, there are more searches for the tournament than the Super Bowl, Olympics and Tour de France combined.

Armed with more and smarter devices, fans interact with the sport differently than they did four years ago—and brands have a chance to reach them in new ways. Read about the insights every marketer should know for the game on Think with Google.

Q&A with Neal Mohan: A Sneak Peek at the DoubleClick Live Stream

DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.

Q: What topics should we expect to hear about this year? 
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.

Q: Will the live stream include any special guests? 
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.

Q: What consumer trends are impacting the way brands and publishers think about digital? 
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication - video - is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.

Q: So...any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners...expect to hear more about what we have planned to help make that happen.

We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording.

-The DoubleClick Team

Q&A with Neal Mohan: A Sneak Peek at the DoubleClick Live Stream

DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.

Q: What topics should we expect to hear about this year? 
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.

Q: Will the live stream include any special guests? 
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.

Q: What consumer trends are impacting the way brands and publishers think about digital? 
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication - video - is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.

Q: So...any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners...expect to hear more about what we have planned to help make that happen.

We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording. -The DoubleClick Team

Q&A with Neal Mohan: A Sneak Peek at the DoubleClick Live Stream

DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.

Q: What topics should we expect to hear about this year? 
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.

Q: Will the live stream include any special guests? 
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.

Q: What consumer trends are impacting the way brands and publishers think about digital? 
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication - video - is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.

Q: So...any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners...expect to hear more about what we have planned to help make that happen.

We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording. -The DoubleClick Team