Tag Archives: India

Why this engineer made a career move after 25 years

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns, apprentices and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.

Today’s post is all about Manav Mediratta, an Engineering Manager based in Bengaluru, India who made a career change after 25 years to follow his passion for AI.

How would you describe your role?

I’m an Engineering Manager on Google’s Silicon team, which develops software for Google’s hardware products — like Google Tensor, the chip used in Pixel phones. We keep Google's research in AI and machine learning at the center of our work.

What does your typical workday look like?

My days vary, but I usually focus on growing our relatively new teams in Bengaluru and Hyderabad. I also work with teammates in Taiwan to make sure we’re on track to deliver new devices for our customers. Because we work in such a fast-moving industry, we need to stay on our toes every day.

Manav sitting at his desk at home with an orange curtain behind him.

Manav working from his home office

What made you decide to apply to Google?

I worked in the same company for more than 25 years before I joined Google, so this is only my second job. Throughout my career, I discovered my passion for developing products with both hardware and software components. When I saw that Google had started the Silicon team, I was drawn by the potential to focus on this passion and create impact through machine learning and AI. Plus, I knew it would be a fun ride and a great opportunity to solve interesting problems.

What’s your favorite part of your job?

A lot of hard work goes into these small devices in our hands, and I’m always inspired by the difference it makes in people’s lives. Think about translation apps that bridge language gaps or camera features that capture memories — these are important, real-life moments powered by technology built by our team.

Manav stands on top of a mountain while on a hike with his wife and son.

Manav and his family

What was your application and interview experience like?

It was very smooth and accommodating! At first, the interviews seemed extensive and intimidating. But I learned you can work with your recruiter to organize an interview schedule that suits you. Google offers a lot of flexibility like this to help candidates feel comfortable. A couple of my interviews will always stick with me. They never felt like tests — they were conversations with passionate practitioners who were honest about what they did and just wanted to see how I’d fit in.

Any particular methods you used to prepare for your interviews?

I wrote down the top 10 problems I’ve solved throughout my career, technical or otherwise. This is very helpful to have on hand for any behavioral or situation-based questions.

What advice do you have for aspiring Googlers?

Everyone feels nervous before an interview — I definitely did! But I quickly realized that Google has designed the interview process to bring out the best in you. So be an active participant and co-create the interview experience you want. And don’t be afraid to take the plunge!

From rural India to the world: These women make the news

Editor’s note from Ludovic Blecher, Head of Google News Initiative Innovation: The GNI Innovation Challengeprogram is designed to stimulate forward-thinking ideas for the news industry. The story below by Harshita Verma, outreach and comms lead for Khabar Lahariya, is part of an innovator seriessharing inspiring stories and lessons from funded projects.

Worldwide, people in major cities faced shortages of luxury provisions such as meat and alcohol due to supply chain disruption caused by the pandemic, but some in India’s rural areas couldn’t even get the basics and were sending desperate messages across social media about not eating for days.

At Khabar Lahariya, we have been embedded in rural areas for close to 20 years, so this ‘hunger pandemic’ was an important story for us and the communities we cover. Our team of mostly young women live and breathe our work in the thick of the community of Northern India that we serve.

Video shows a report from the journalists at Khabar Lahariya which highlights rural issues such as the lack of water for farmers. The video is in Hindi with English subtitles.
10:25

We’ve created ways for international organizations, such as universities and NGOs, to subscribe to our content on a ‘bulk’ basis, where organizations purchase a subscription for their employees, students or partners. This is helping us solidify our revenues and give our work a profile on national and global platforms. Our journalism is clearly resonating more widely – to date, we’ve sold 125 of these “corporate” subscription plans.

Simultaneously, we have revamped the subscription package at Khabar Lahariya so that it offers more than just in-depth multimedia stories. Our material focused on young people — including girls, caste minorities, gender minorities and LGBTQI — and quickly increased our subscriber base by just over 10%. Plus we have accumulated over 13,000 followers on Instagram.

We are also gaining recognition for our work in other areas of the media where it has been featured in the award-winning documentary Writing with Fire, described by the Washington Post as “the most inspiring journalism movie - maybe ever.

We’ve nurtured a loyal audience base from the rural north, of which 60-70% is between 18-34 years old, and we’re planning campaigns to convert more of these young people into subscribers.

These results continue to give us confidence in our dream and vision. For our next steps, we intend to provide training resources so that our readers can improve their skills to wield digital and social media effectively, and thus become more engaged citizens.

Using Machine Learning for COVID-19 helpline with Krupal Modi #IamaGDE

Welcome to #IamaGDE - a series of spotlights presenting Google Developer Experts (GDEs) from across the globe. Discover their stories, passions, and highlights of their community work.

In college, Krupal Modi programmed a robot to catch a ball based on the ball’s color, and he enjoyed it enough that he became a developer. Now, he leads machine learning initiatives at Haptik, a conversational AI platform. He is a Google Developer Expert in Machine Learning and recently built the MyGov Corona Helpdesk module for the Indian government, to help Indians around the country schedule COVID-19 vaccinations. He lives in Gujarat, India.

Meet Krupal Modi, Google Developer Expert in Machine Learning.

Image shows Krupal Modi, machine learning Google Developer Expert

GDE Krupal Modi

The early days

Krupal Modi didn’t set out to become a developer, but when he did some projects in college related to pattern recognition, in which he built and programmed a robot to catch a ball based on the color of the ball, he got hooked.

“Then, it just happened organically that I liked those problems and became a developer,” he says.

Now, he has been a developer for ten years and is proficient in Natural Language Processing, Image Processing, and unstructured data analysis, using conventional machine learning and deep learning algorithms. He leads machine learning initiatives at Haptik, a conversational AI platform where developers can program virtual AI assistants and chat bots.

“I have been there almost seven years now,” he says. “I like that most of my time goes into solving some of the open problems in the state of natural language and design.”

Image shows Krupal on stage holding a microphone giving a presentation on NLP for Chatbots

Machine learning

Krupal has been doing machine learning for nine years, and says advances in Hardware, especially in the past eight years, have made machine learning much more accessible to a wider range of developers. “We’ve come very far with so many advances in hardware,” he says. “I was fortunate enough to have a great community around me.”

Krupal is currently invested in solving the open problems of language understanding.

“Today, nobody really prefers talking with a bot or a virtual assistant,” he says. “Given a choice, you’d rather communicate with a human at a particular business.”

Krupal aims to take language understanding to a new level, where people might prefer to talk to an AI, rather than a human. To do that, his team needs to get technology to the point where it becomes a preferred and faster mode of communication.

Ultimately, Krupal’s dream is to make sure whatever technology he builds can impact some of the fundamental aspects of human life, like health care, education, and digital well being.

“These are a few places where there’s a long way to go, and where the technology I work on could create an impact,” he says. “That would be a dream come true for me.”

Image shows Krupal on stage standing behind a podium. Behind him on the wall are the words Google Developers Machine Learning Bootcamp

COVID in India/Government Corona Help Desk Module

One way Krupal has aimed to use technology to impact health care is in the creation of the MyGov Corona Helpdesk module in India, a WhatsApp bot authorized by the Indian government to combat the spread of COVID-19 misinformation. Indian citizens could text MyGov Corona Helpdesk to get instant information on symptoms, how to seek treatment, and to schedule a vaccine.

“There was a lot of incorrect information on various channels related to the symptoms of COVID and treatments for COVID,” he explains. “Starting this initiative was to have a reliable source of information to combat the spread of misinformation.”

To date, the app has responded to over 100 million queries. Over ten million people have downloaded their vaccination certificates using the app, and over one million people have used it to book vaccination appointments.

Watch this video of how it works.

Image is a graphic for MyGov Corona HelpDesk on WhatsApp. The graphic displays the phone number to contact

Becoming a GDE

As a GDE, Krupal focuses on Machine Learning and appreciates the network of self-motivated, passionate developers.

“That’s one of the things I admire the most about the program—the passionate, motivated people in the community,” Krupal says. “If you’re surrounded by such a great community, you take on and learn a lot from them.”

Advice to other developers

“If you are passionate about a specific technology; you find satisfaction in writing about it and sharing it with other developers across the globe; and you look forward to learning from them, then GDE is the right program for you.”

Helping Indian startups drive global app innovations with MeitY Startup Hub




India is one of the fastest-growing app markets in the world. Millions of Indians are increasingly relying on mobile apps to meet their core needs - be it learning a new skill, finding a job, achieving their health and fitness goals, or reading the latest news in their chosen language. India’s vibrant ecosystem of startups and developers is poised to harness this momentum and bring more exciting and innovative apps and services to the Indian user community.   


The startup and developer ecosystem in India has been a positive force for good, inspiring the next generation of innovators, bringing useful services to Indian users, and helping address important and topical issues that matter most to them. Now these innovators are ready to build apps that will similarly resonate in the global market. With access to more than 2.5 billion active users in 190+ countries, Google Play enables these entrepreneurs to scale and build truly global businesses.


Google is therefore very pleased to announce a partnership with the MeitY Startup Hub, an initiative of the Ministry of Electronics and Information Technology (MeitY).  Together, we will launch the Appscale Academy, a program to identify and support the most promising Indian startups and help them grow into successful global businesses.  We are excited to see new innovations across various domains including gaming, healthcare, fintech, edtech, social impact and so much more.




Click to view video




It is particularly inspiring to see startup ecosystems being built across various parts of the country, and entrepreneurs develop solutions that are truly unique to India’s diverse needs. To support these uniquely Indian innovations, the Appscale Academy will have a special focus on  emerging startups from Tier II and Tier III cities of India.


We are pleased to be partnering with the MeitY Startup Hub to tap into the vibrant Indian startup ecosystem and foster sustainable and scalable local and global businesses. We are excited to welcome the inaugural cohort of 100 startups and embark on this journey with them.


Key program details for applicants


  • A 6-month program to train early to mid-stage Indian startups on all aspects of building successful apps for the global market, including UX design, business model and monetization strategies, international expansion best practices, and data safety and security practices.

  • 100 startups will get selected based on defined criteria by a panel of industry experts, members of MeitY Startup Hub, and Google Play.

  • The selected startups have access to virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry leaders.  Many will get an opportunity to pitch to leading venture capitalists. 

  • To apply and for more details on the program, check out g.co/play/asa. Applications will be accepted starting today until 15th December 2021.   


Posted by Purnima Kochikar, Vice President, Play Partnerships, Google



Badshah’s #JugnuChallenge kicks off today, only on YouTube Shorts



Universal Music Group (UMG) and YouTube, today, announced the launch of an exciting global dance challenge,  #JugnuChallenge with Indian music superstar Badshah, happening only on YouTube Shorts. 


Starting from 7 PM IST on Tuesday, 26 October, Badshah is inviting people to dance along with him to his catchy new track, ‘Jugnu’. 


The challenge encourages fans to make a 15-second Shorts video right from the YouTube mobile app, recreating Badshah’s dance moves with their own unique, creative style. The Jugnu Challenge, set to a foot-tapping soundtrack, is set to light up this festive season, inspiring fans to share their unique Shorts creations with one another. 


As part of the challenge, Badshah will be curating and spotlighting some of his favorite Shorts in a compilation video. For their creations to be considered, participants are encouraged to use the Jugnu track and hashtags #JugnuChallenge and #YouTubeShorts.* 



HOW TO PARTICIPATE IN THE CHALLENGE ON YOUTUBE SHORTS


For dance challenge inspiration, get a closer look at the “Jugnu” choreography by watching Badshah’s latest YouTube Shorts on desktop HERE and on the mobile app HERE.


Creating a Short for the Jugnu Challenge only takes 15 seconds. 


All that is needed to participate in this challenge is a smartphone and the Shorts camera built right in the YouTube mobile app. With the help of YouTube’s Shorts creation tools, anyone can easily recreate the “Jugnu” moves with their own style by following these simple steps on the YouTube mobile app:

  • Tap the ( + ) Create Icon on the bottom navigation bar and select "Create a Short”.

  • Tap the “Add Music'' button and select Badshah’s “Jugnu.” The music will be queued up perfectly to 15 seconds without having to do anything else.

  • Hold the “Capture” button (red circle) to record your Short video clip. 

  • Tap “Done” followed by “Next” to add video details. Be sure to include hashtags #JugnuChallenge and #Shorts

  • Hit “Upload” and you are good to go! 


For more detailed instructions on how to create a YouTube Short on a computer, Android, iPhone or iPad please see here and for video instructions on how to create a short, watch here. 


The Jugnu Challenge starts today, Tuesday, October 26 at 7 PM IST through Sunday, November 07 at 11.59 PM IST. During this time, anyone with access to Shorts can participate in the challenge. 


We hope to see your unique spin on Badshah’s ‘Jugnu’ moves on YouTube Shorts and don’t forget to use hashtags #JugnuChallenge and #Shorts! 


*Posting a Short does not guarantee selection. Your Short will not be used in this manner without your permission*


Posted by Pawan Agarwal, Director - Music Partnerships (India & South Asia), YouTube


Evolving our business model to address developer needs

When we started Android and Google Play more than a decade ago, we made a bet that a free and open mobile ecosystem could compete with the proprietary walled gardens that dominated the industry. It wasn’t yet clear what kinds of businesses would move to mobile or what apps would be successful. To keep things simple, we went with an easy-to-understand business model: The vast majority of developers could distribute their apps on Google Play for free (currently 97% do so at no charge). For the developers who offered a paid app or sold in-app digital goods (currently just 3% of developers), the flat service fee was 30%. This model helped apps to become one of the fastest-growing software segments. And instead of charging licensing fees for our OS, our service fee allowed us to continually invest in Android and Play while making them available for free to device makers all over the world.

The creativity and innovation from developers around the world spurred amazing new app experiences we could have never imagined when we first introduced Android. As the ecosystem evolved, a wider range of business models emerged to support these different types of apps. We've made important changes along the way, including moving beyond a “one size fits all” service fee model to ensure all types of businesses can be successful. Instead of a single service fee, we now have multiple programs designed to support and encourage our diverse app ecosystem.


The result is that 99% of developers qualify for a service fee of 15% or less. And after learning from and listening to developers across many industries and regions, including developers like Anghami, AWA, Bumble, Calm, Duolingo, KADOKAWA, KKBOX, PicsArt, and Smule, we're announcing additional changes to further support our ecosystem of partners and help them build sustainable businesses, and ensure Play continues to lead in the mobile app ecosystem.



Decreasing service fees on subscriptions to 15%


Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses. Our current service fee drops from 30% to 15% after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can.



To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we're decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.



For developers offering subscriptions, this means that first-year subscription fees will be cut in half. We’ve already gotten positive feedback from our developer partners on this change:

“Our partnership with Google has been a powerful one for our business, helping us to scale and ultimately playing a key role in advancing our mission to empower women globally. The pricing change they’ve announced will allow us to better invest in our products and further empower users to confidently connect online.”

– Whitney Wolfe Herd, Founder and CEO, Bumble Inc.



"Just as every person learns in different ways, every developer is different as well. We're excited to see Google continuing to collaborate with the ecosystem to find models that work for both the developer and platform. This reduction in subscription fees will help Duolingo accelerate our mission of universally available language learning."

- Luis von Ahn, Co-Founder and CEO of Duolingo.

Going further with cross platform experiences

While apps remain incredibly important for mobile phones, great services must now also span TVs, cars, watches, tablets and more. And we recognize that developers need to invest in building for those platforms now more than ever.



Earlier this year we launched the Play Media Experience program to encourage video, audio and book developers alike to help grow the Android platform by building amazing cross-device experiences. This helped developers invest in these multi-screen experiences with a service fee as low as 15%.



Today, we’re also making changes to the service fee in the Media Experience program, to better accommodate differences in these categories. Ebooks and on-demand music streaming services, where content costs account for the majority of sales, will now be eligible for a service fee as low as 10%. The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent. You can go here for more information.



We will continue to engage with developers to understand their challenges and opportunities — and how we can best support them in building sustainable businesses. It’s a theme that will be front and center at the Android Developer Summit on October 27-28, where you’ll hear more about our latest tools, application programming interfaces (APIs) and technologies designed to help developers be more productive and create better apps.



If you’re looking for more information about Google Play and its service fees, we've answered some common questions here.



Posted by Sameer Samat, Vice President, Product Management

 

 


Evolving our business model to address developer needs

When we started Android and Google Play more than a decade ago, we made a bet that a free and open mobile ecosystem could compete with the proprietary walled gardens that dominated the industry. It wasn’t yet clear what kinds of businesses would move to mobile or what apps would be successful. To keep things simple, we went with an easy-to-understand business model: The vast majority of developers could distribute their apps on Google Play for free (currently 97% do so at no charge). For the developers who offered a paid app or sold in-app digital goods (currently just 3% of developers), the flat service fee was 30%. This model helped apps to become one of the fastest-growing software segments. And instead of charging licensing fees for our OS, our service fee allowed us to continually invest in Android and Play while making them available for free to device makers all over the world.

The creativity and innovation from developers around the world spurred amazing new app experiences we could have never imagined when we first introduced Android. As the ecosystem evolved, a wider range of business models emerged to support these different types of apps. We've made important changes along the way, including moving beyond a “one size fits all” service fee model to ensure all types of businesses can be successful. Instead of a single service fee, we now have multiple programs designed to support and encourage our diverse app ecosystem.


The result is that 99% of developers qualify for a service fee of 15% or less. And after learning from and listening to developers across many industries and regions, including developers like Anghami, AWA, Bumble, Calm, Duolingo, KADOKAWA, KKBOX, PicsArt, and Smule, we're announcing additional changes to further support our ecosystem of partners and help them build sustainable businesses, and ensure Play continues to lead in the mobile app ecosystem.



Decreasing service fees on subscriptions to 15%


Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses. Our current service fee drops from 30% to 15% after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can.



To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we're decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.



For developers offering subscriptions, this means that first-year subscription fees will be cut in half. We’ve already gotten positive feedback from our developer partners on this change:

“Our partnership with Google has been a powerful one for our business, helping us to scale and ultimately playing a key role in advancing our mission to empower women globally. The pricing change they’ve announced will allow us to better invest in our products and further empower users to confidently connect online.”

– Whitney Wolfe Herd, Founder and CEO, Bumble Inc.



"Just as every person learns in different ways, every developer is different as well. We're excited to see Google continuing to collaborate with the ecosystem to find models that work for both the developer and platform. This reduction in subscription fees will help Duolingo accelerate our mission of universally available language learning."

- Luis von Ahn, Co-Founder and CEO of Duolingo.

Going further with cross platform experiences

While apps remain incredibly important for mobile phones, great services must now also span TVs, cars, watches, tablets and more. And we recognize that developers need to invest in building for those platforms now more than ever.



Earlier this year we launched the Play Media Experience program to encourage video, audio and book developers alike to help grow the Android platform by building amazing cross-device experiences. This helped developers invest in these multi-screen experiences with a service fee as low as 15%.



Today, we’re also making changes to the service fee in the Media Experience program, to better accommodate differences in these categories. Ebooks and on-demand music streaming services, where content costs account for the majority of sales, will now be eligible for a service fee as low as 10%. The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent. You can go here for more information.



We will continue to engage with developers to understand their challenges and opportunities — and how we can best support them in building sustainable businesses. It’s a theme that will be front and center at the Android Developer Summit on October 27-28, where you’ll hear more about our latest tools, application programming interfaces (APIs) and technologies designed to help developers be more productive and create better apps.



If you’re looking for more information about Google Play and its service fees, we've answered some common questions here.



Posted by Sameer Samat, Vice President, Product Management

 

 


Fostering an open and inclusive community with our creators


For millions of Indians, YouTube is woven into the fabric of everyday life, whether it is to laugh, learn, or be inspired by transformative stories. YouTube is a vibrant destination for people to find inspiring content fuelled by the extraordinary diversity that our creators represent across geographies, demographics, identities and cultures. This diversity is our superpower and we not only want to promote it but supercharge it. 


As we continue to foster and grow our ecosystem, we remain cognizant of and committed to the responsibility that comes with being a platform that values openness. Our community guidelines offer guardrails for our creators for content on YouTube. And, we are extending our efforts with the launch of #CreateWithCare, our latest initiative in India that partners with leading creators to preserve and promote a diverse, inclusive community on YouTube that can drive responsible growth. #CreateWithCare aligns with our mission to empower creators from all backgrounds, communities, languages, and genders, including many that may be under-represented, to find their voice, an audience and cultivate a sense of belonging.

 

Technical Guruji, Kabita's Kitchen, Prajakta Koli, Madan Gowri, My Village Show, Bhadipa, Kushiyagi Ramya, Vishal Langthasa, Wonder Munna, Salu Kitchen among 30 leading creators across 8 languages to take the #CreateWithCare pledge


Today, at our Creator Camp event, a platform that serves as a learning forum for emerging creators to gain from the community of creators and YouTube product experts, we showcased the #CreateWithCare Pledge. The pledge unites popular creators from all corners of India in their endeavor to create content more thoughtfully by educating themselves about different cultures and histories, being respectful of diverse points of views and facilitating meaningful, open engagements among their communities. With #CreateWithCare, we want to help and inspire all our creators, even those who may just be starting their journey on YouTube, to approach content creation with a lens of responsibility.


Rekha Sharma, Chairperson, National Commission of Women in India, took to the stage to reiterate the transformative role technology plays in empowering women by enhancing access to learning and employment opportunities, extending her encouragement to our creator community to create content responsibly and inclusively. Creators also had the opportunity to learn from V R Ferose, founder of India Inclusion Foundation, as he enumerated a few ways in which creators could be more empathetic in representing persons with disabilities in their content. 


Satya Raghavan, Director, YouTube Partnerships, Rekha Sharma, Chairperson, National Commission for Women, and V R Ferose, Founder - India Inclusion Foundation speak at Creator Camp 


We are incredibly proud of our growing cohort of creators like Ranveer Allahbadia, who today has his own talent management and brand marketing agency, or My Village Show, whose unique take on village comedy birthed a whole new genre on YouTube, who have used their distinctive, authentic voices to build not only engaged communities but also successful business ventures. And, we will continue to safeguard our community of viewers and creators alike, by making everyone feel welcome and heard on our platform. 


Our #CreateWithCare campaign will continue to bring together prolific creators to create useful resources and discuss how to be respectful of diversity as they create content that has the power to impact lives. Stay tuned to YouTube Creators India for more on #CreateWithCare.


Posted by Satya Raghavan, Director, YouTube Partnerships


Updating our ads and monetization policies on climate change

Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy.


Addressing climate change denial

In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.  


That’s why today, we’re announcing a new monetization policy for Google advertisers, publishers and YouTube creators that will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change. This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change.


When evaluating content against this new policy, we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim. We will also continue to allow ads and monetization on other climate-related topics, including public debates on climate policy, the varying impacts of climate change, new research and more.


In creating this policy and its parameters, we’ve consulted authoritative sources on the topic of climate science, including experts who have contributed to United Nations Intergovernmental Panel on Climate Change Assessment Reports. As is the case for many of our policies, we’ll use a combination of automated tools and human review to enforce this policy against violating publisher content, Google-served ads, and YouTube videos that are monetizing via YouTube’s Partner Program. We’ll begin enforcing this policy next month.


This new policy not only will help us strengthen the integrity of our advertising ecosystem, but also it aligns strongly with the work we’ve done as a company over the past two decades to promote sustainability and confront climate change head-on.


Posted by The Google Ads team

Making sign-in safer and more convenient

For most of us, passwords are the first line of defense for our digital lives. However, managing a set of strong passwords isn’t always convenient, which leads many people to look for  shortcuts (i.e. dog’s name + birthday) or to neglect password best practices altogether, which opens them up to online risks. At Google, we protect our users with products that are secure by default – it’s how we keep more people safe online than anyone else in the world. 


As we celebrate Cybersecurity Awareness Month, we’d like to share all the ways we are making your sign-in safer


Making password sign-in seamless and safe


Everyday, Google checks the security of 1 billion passwords to protect your accounts from being hacked. Google’s Password Manager, built directly into Chrome, Android and the Google App, uses the latest security technology to keep your passwords safe across all the sites and apps you use. It makes it easier to create and use strong and unique passwords on all your devices, without the need to remember or repeat each one.

 

On iOS you can select Chrome to autofill saved passwords in other apps, too. That means your sign-in experience goes from remembering and typing in a password on each individual site to literally one tap.  And soon, you will be able to take advantage of Chrome’s strong password generation feature for any iOS app, similar to how Autofill with Google works on Android today.  


We're also rolling out a feature in the Google app that allows you to access all of the passwords you've saved in Google Password Manager right from the Google app menu. These enhancements are designed to make your password experience easier and safer—not just on Google, but across the web.


Getting people enrolled in 2SV  


In addition to passwords, we know that having a second form of authentication dramatically decreases an attacker’s chance of gaining access to an account. For years, Google has been at the forefront of innovation in two-step verification (2SV), one of the most reliable ways to prevent unauthorized access to accounts and networks. 2SV is strongest when it combines both "something you know" (like a password) and "something you have" (like your phone or a security key).


2SV has been core to Google’s own security practices and today we make it seamless for our users with a Google prompt, which requires a simple tap on your mobile device to prove it’s really you trying to sign in. And because we know the best way to keep our users safe is to turn on our security protections by default, we have started to automatically configure our users’ accounts into a more secure state. By the end of 2021, we plan to  auto-enroll an additional 150 million Google users in 2SV and require  2 million YouTube creators to turn it on.

We also recognize that today’s 2SV options aren’t suitable for everyone, so we are working on technologies that provide a convenient, secure authentication experience and reduce the reliance on passwords in the long-term. Right now we are auto-enrolling Google accounts that have the proper backup mechanisms in place to make a seamless transition to 2SV. To make sure your account has the right settings in place, take our quick Security Checkup


Building security keys into devices 


As part of our security work, we led the invention of security keys — another form of authentication that requires you to tap your key during suspicious sign-in attempts. We know security keys provide the highest degree of sign-in security possible, that’s why we've partnered with organizations to provide free security keys to over 10,000 high risk users this year. 


To make security keys more accessible, we built the capability right into Android phones and our Google Smart Lock app on Apple devices. Today, over two billion devices around the world automatically support the strongest, most convenient 2SV technology available. 


Additional sign-in enhancements 


We recently launched One Tap and a new family of Identity APIs called Google Identity Services, which uses secure tokens, rather than passwords, to sign users into partner websites and apps, like Reddit and Pinterest. With the new Google Identity Services, we've combined Google's advanced security with easy sign in to deliver a convenient experience that also keeps users safe. These new services represent the future of authentication and protect against vulnerabilities like click-jacking, pixel tracking, and other web and app-based threats.


Ultimately, we want all of our users to have an easy, seamless sign-in experience that includes the best security protections across all of their devices and accounts. To learn more about all the ways we’re making every day safer with Google visit our Safety Center


Posted by Guemmy Kim, Director, Account Security and Safety and AbdelKarim Mardini, Group Product Manager, Chrome