Tag Archives: India

Evolving our business model to address developer needs

When we started Android and Google Play more than a decade ago, we made a bet that a free and open mobile ecosystem could compete with the proprietary walled gardens that dominated the industry. It wasn’t yet clear what kinds of businesses would move to mobile or what apps would be successful. To keep things simple, we went with an easy-to-understand business model: The vast majority of developers could distribute their apps on Google Play for free (currently 97% do so at no charge). For the developers who offered a paid app or sold in-app digital goods (currently just 3% of developers), the flat service fee was 30%. This model helped apps to become one of the fastest-growing software segments. And instead of charging licensing fees for our OS, our service fee allowed us to continually invest in Android and Play while making them available for free to device makers all over the world.

The creativity and innovation from developers around the world spurred amazing new app experiences we could have never imagined when we first introduced Android. As the ecosystem evolved, a wider range of business models emerged to support these different types of apps. We've made important changes along the way, including moving beyond a “one size fits all” service fee model to ensure all types of businesses can be successful. Instead of a single service fee, we now have multiple programs designed to support and encourage our diverse app ecosystem.


The result is that 99% of developers qualify for a service fee of 15% or less. And after learning from and listening to developers across many industries and regions, including developers like Anghami, AWA, Bumble, Calm, Duolingo, KADOKAWA, KKBOX, PicsArt, and Smule, we're announcing additional changes to further support our ecosystem of partners and help them build sustainable businesses, and ensure Play continues to lead in the mobile app ecosystem.



Decreasing service fees on subscriptions to 15%


Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses. Our current service fee drops from 30% to 15% after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can.



To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we're decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.



For developers offering subscriptions, this means that first-year subscription fees will be cut in half. We’ve already gotten positive feedback from our developer partners on this change:

“Our partnership with Google has been a powerful one for our business, helping us to scale and ultimately playing a key role in advancing our mission to empower women globally. The pricing change they’ve announced will allow us to better invest in our products and further empower users to confidently connect online.”

– Whitney Wolfe Herd, Founder and CEO, Bumble Inc.



"Just as every person learns in different ways, every developer is different as well. We're excited to see Google continuing to collaborate with the ecosystem to find models that work for both the developer and platform. This reduction in subscription fees will help Duolingo accelerate our mission of universally available language learning."

- Luis von Ahn, Co-Founder and CEO of Duolingo.

Going further with cross platform experiences

While apps remain incredibly important for mobile phones, great services must now also span TVs, cars, watches, tablets and more. And we recognize that developers need to invest in building for those platforms now more than ever.



Earlier this year we launched the Play Media Experience program to encourage video, audio and book developers alike to help grow the Android platform by building amazing cross-device experiences. This helped developers invest in these multi-screen experiences with a service fee as low as 15%.



Today, we’re also making changes to the service fee in the Media Experience program, to better accommodate differences in these categories. Ebooks and on-demand music streaming services, where content costs account for the majority of sales, will now be eligible for a service fee as low as 10%. The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent. You can go here for more information.



We will continue to engage with developers to understand their challenges and opportunities — and how we can best support them in building sustainable businesses. It’s a theme that will be front and center at the Android Developer Summit on October 27-28, where you’ll hear more about our latest tools, application programming interfaces (APIs) and technologies designed to help developers be more productive and create better apps.



If you’re looking for more information about Google Play and its service fees, we've answered some common questions here.



Posted by Sameer Samat, Vice President, Product Management

 

 


Evolving our business model to address developer needs

When we started Android and Google Play more than a decade ago, we made a bet that a free and open mobile ecosystem could compete with the proprietary walled gardens that dominated the industry. It wasn’t yet clear what kinds of businesses would move to mobile or what apps would be successful. To keep things simple, we went with an easy-to-understand business model: The vast majority of developers could distribute their apps on Google Play for free (currently 97% do so at no charge). For the developers who offered a paid app or sold in-app digital goods (currently just 3% of developers), the flat service fee was 30%. This model helped apps to become one of the fastest-growing software segments. And instead of charging licensing fees for our OS, our service fee allowed us to continually invest in Android and Play while making them available for free to device makers all over the world.

The creativity and innovation from developers around the world spurred amazing new app experiences we could have never imagined when we first introduced Android. As the ecosystem evolved, a wider range of business models emerged to support these different types of apps. We've made important changes along the way, including moving beyond a “one size fits all” service fee model to ensure all types of businesses can be successful. Instead of a single service fee, we now have multiple programs designed to support and encourage our diverse app ecosystem.


The result is that 99% of developers qualify for a service fee of 15% or less. And after learning from and listening to developers across many industries and regions, including developers like Anghami, AWA, Bumble, Calm, Duolingo, KADOKAWA, KKBOX, PicsArt, and Smule, we're announcing additional changes to further support our ecosystem of partners and help them build sustainable businesses, and ensure Play continues to lead in the mobile app ecosystem.



Decreasing service fees on subscriptions to 15%


Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses. Our current service fee drops from 30% to 15% after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can.



To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we're decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.



For developers offering subscriptions, this means that first-year subscription fees will be cut in half. We’ve already gotten positive feedback from our developer partners on this change:

“Our partnership with Google has been a powerful one for our business, helping us to scale and ultimately playing a key role in advancing our mission to empower women globally. The pricing change they’ve announced will allow us to better invest in our products and further empower users to confidently connect online.”

– Whitney Wolfe Herd, Founder and CEO, Bumble Inc.



"Just as every person learns in different ways, every developer is different as well. We're excited to see Google continuing to collaborate with the ecosystem to find models that work for both the developer and platform. This reduction in subscription fees will help Duolingo accelerate our mission of universally available language learning."

- Luis von Ahn, Co-Founder and CEO of Duolingo.

Going further with cross platform experiences

While apps remain incredibly important for mobile phones, great services must now also span TVs, cars, watches, tablets and more. And we recognize that developers need to invest in building for those platforms now more than ever.



Earlier this year we launched the Play Media Experience program to encourage video, audio and book developers alike to help grow the Android platform by building amazing cross-device experiences. This helped developers invest in these multi-screen experiences with a service fee as low as 15%.



Today, we’re also making changes to the service fee in the Media Experience program, to better accommodate differences in these categories. Ebooks and on-demand music streaming services, where content costs account for the majority of sales, will now be eligible for a service fee as low as 10%. The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent. You can go here for more information.



We will continue to engage with developers to understand their challenges and opportunities — and how we can best support them in building sustainable businesses. It’s a theme that will be front and center at the Android Developer Summit on October 27-28, where you’ll hear more about our latest tools, application programming interfaces (APIs) and technologies designed to help developers be more productive and create better apps.



If you’re looking for more information about Google Play and its service fees, we've answered some common questions here.



Posted by Sameer Samat, Vice President, Product Management

 

 


Fostering an open and inclusive community with our creators


For millions of Indians, YouTube is woven into the fabric of everyday life, whether it is to laugh, learn, or be inspired by transformative stories. YouTube is a vibrant destination for people to find inspiring content fuelled by the extraordinary diversity that our creators represent across geographies, demographics, identities and cultures. This diversity is our superpower and we not only want to promote it but supercharge it. 


As we continue to foster and grow our ecosystem, we remain cognizant of and committed to the responsibility that comes with being a platform that values openness. Our community guidelines offer guardrails for our creators for content on YouTube. And, we are extending our efforts with the launch of #CreateWithCare, our latest initiative in India that partners with leading creators to preserve and promote a diverse, inclusive community on YouTube that can drive responsible growth. #CreateWithCare aligns with our mission to empower creators from all backgrounds, communities, languages, and genders, including many that may be under-represented, to find their voice, an audience and cultivate a sense of belonging.

 

Technical Guruji, Kabita's Kitchen, Prajakta Koli, Madan Gowri, My Village Show, Bhadipa, Kushiyagi Ramya, Vishal Langthasa, Wonder Munna, Salu Kitchen among 30 leading creators across 8 languages to take the #CreateWithCare pledge


Today, at our Creator Camp event, a platform that serves as a learning forum for emerging creators to gain from the community of creators and YouTube product experts, we showcased the #CreateWithCare Pledge. The pledge unites popular creators from all corners of India in their endeavor to create content more thoughtfully by educating themselves about different cultures and histories, being respectful of diverse points of views and facilitating meaningful, open engagements among their communities. With #CreateWithCare, we want to help and inspire all our creators, even those who may just be starting their journey on YouTube, to approach content creation with a lens of responsibility.


Rekha Sharma, Chairperson, National Commission of Women in India, took to the stage to reiterate the transformative role technology plays in empowering women by enhancing access to learning and employment opportunities, extending her encouragement to our creator community to create content responsibly and inclusively. Creators also had the opportunity to learn from V R Ferose, founder of India Inclusion Foundation, as he enumerated a few ways in which creators could be more empathetic in representing persons with disabilities in their content. 


Satya Raghavan, Director, YouTube Partnerships, Rekha Sharma, Chairperson, National Commission for Women, and V R Ferose, Founder - India Inclusion Foundation speak at Creator Camp 


We are incredibly proud of our growing cohort of creators like Ranveer Allahbadia, who today has his own talent management and brand marketing agency, or My Village Show, whose unique take on village comedy birthed a whole new genre on YouTube, who have used their distinctive, authentic voices to build not only engaged communities but also successful business ventures. And, we will continue to safeguard our community of viewers and creators alike, by making everyone feel welcome and heard on our platform. 


Our #CreateWithCare campaign will continue to bring together prolific creators to create useful resources and discuss how to be respectful of diversity as they create content that has the power to impact lives. Stay tuned to YouTube Creators India for more on #CreateWithCare.


Posted by Satya Raghavan, Director, YouTube Partnerships


Updating our ads and monetization policies on climate change

Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy.


Addressing climate change denial

In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.  


That’s why today, we’re announcing a new monetization policy for Google advertisers, publishers and YouTube creators that will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change. This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change.


When evaluating content against this new policy, we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim. We will also continue to allow ads and monetization on other climate-related topics, including public debates on climate policy, the varying impacts of climate change, new research and more.


In creating this policy and its parameters, we’ve consulted authoritative sources on the topic of climate science, including experts who have contributed to United Nations Intergovernmental Panel on Climate Change Assessment Reports. As is the case for many of our policies, we’ll use a combination of automated tools and human review to enforce this policy against violating publisher content, Google-served ads, and YouTube videos that are monetizing via YouTube’s Partner Program. We’ll begin enforcing this policy next month.


This new policy not only will help us strengthen the integrity of our advertising ecosystem, but also it aligns strongly with the work we’ve done as a company over the past two decades to promote sustainability and confront climate change head-on.


Posted by The Google Ads team

Making sign-in safer and more convenient

For most of us, passwords are the first line of defense for our digital lives. However, managing a set of strong passwords isn’t always convenient, which leads many people to look for  shortcuts (i.e. dog’s name + birthday) or to neglect password best practices altogether, which opens them up to online risks. At Google, we protect our users with products that are secure by default – it’s how we keep more people safe online than anyone else in the world. 


As we celebrate Cybersecurity Awareness Month, we’d like to share all the ways we are making your sign-in safer


Making password sign-in seamless and safe


Everyday, Google checks the security of 1 billion passwords to protect your accounts from being hacked. Google’s Password Manager, built directly into Chrome, Android and the Google App, uses the latest security technology to keep your passwords safe across all the sites and apps you use. It makes it easier to create and use strong and unique passwords on all your devices, without the need to remember or repeat each one.

 

On iOS you can select Chrome to autofill saved passwords in other apps, too. That means your sign-in experience goes from remembering and typing in a password on each individual site to literally one tap.  And soon, you will be able to take advantage of Chrome’s strong password generation feature for any iOS app, similar to how Autofill with Google works on Android today.  


We're also rolling out a feature in the Google app that allows you to access all of the passwords you've saved in Google Password Manager right from the Google app menu. These enhancements are designed to make your password experience easier and safer—not just on Google, but across the web.


Getting people enrolled in 2SV  


In addition to passwords, we know that having a second form of authentication dramatically decreases an attacker’s chance of gaining access to an account. For years, Google has been at the forefront of innovation in two-step verification (2SV), one of the most reliable ways to prevent unauthorized access to accounts and networks. 2SV is strongest when it combines both "something you know" (like a password) and "something you have" (like your phone or a security key).


2SV has been core to Google’s own security practices and today we make it seamless for our users with a Google prompt, which requires a simple tap on your mobile device to prove it’s really you trying to sign in. And because we know the best way to keep our users safe is to turn on our security protections by default, we have started to automatically configure our users’ accounts into a more secure state. By the end of 2021, we plan to  auto-enroll an additional 150 million Google users in 2SV and require  2 million YouTube creators to turn it on.

We also recognize that today’s 2SV options aren’t suitable for everyone, so we are working on technologies that provide a convenient, secure authentication experience and reduce the reliance on passwords in the long-term. Right now we are auto-enrolling Google accounts that have the proper backup mechanisms in place to make a seamless transition to 2SV. To make sure your account has the right settings in place, take our quick Security Checkup


Building security keys into devices 


As part of our security work, we led the invention of security keys — another form of authentication that requires you to tap your key during suspicious sign-in attempts. We know security keys provide the highest degree of sign-in security possible, that’s why we've partnered with organizations to provide free security keys to over 10,000 high risk users this year. 


To make security keys more accessible, we built the capability right into Android phones and our Google Smart Lock app on Apple devices. Today, over two billion devices around the world automatically support the strongest, most convenient 2SV technology available. 


Additional sign-in enhancements 


We recently launched One Tap and a new family of Identity APIs called Google Identity Services, which uses secure tokens, rather than passwords, to sign users into partner websites and apps, like Reddit and Pinterest. With the new Google Identity Services, we've combined Google's advanced security with easy sign in to deliver a convenient experience that also keeps users safe. These new services represent the future of authentication and protect against vulnerabilities like click-jacking, pixel tracking, and other web and app-based threats.


Ultimately, we want all of our users to have an easy, seamless sign-in experience that includes the best security protections across all of their devices and accounts. To learn more about all the ways we’re making every day safer with Google visit our Safety Center


Posted by Guemmy Kim, Director, Account Security and Safety and AbdelKarim Mardini, Group Product Manager, Chrome


Helping digital newsrooms accelerate their ad revenues


The last two years have been challenging across multiple dimensions for people and businesses around the world. There has never been a greater need for authoritative, timely journalism, yet many news organisations are confronting challenges as the world reorients.


Through this year, we have announced several initiatives to address the needs of startup news businesses, as well as large scale news publishers in this altered landscape. 


Today we are pleased to launch the Google News Initiative Advertising Lab to support small and medium sized news publishers producing original news for local and regional communities in India. The program, aimed at newsrooms employing up to 100 members, will focus on technical and product training of teams, as well as technical implementation to help grow the organization’s digital ad revenues. 


The program will select up to 800 small to medium news publishers and work closely with a select subset to guide them through the optimization / setup of their content management systems, websites and ad setups. 


This program is the latest in a host of GNI programs working directly with news organizations of all sizes on developing new products, programs and partnerships to help news publishers grow their businesses.


"The insights and business direction provided through the interactive sessions as part of the Google News Initiative were eye opening for the team. We are excited and thankful that a similar scaled program is being launched to further help us keep pace with the changes in the publishing landscape." - Harisha Bhat, Chief Technology Officer, Udayavani, Manipal Media Network Ltd.


Detailed eligibility criteria and applications can be accessed at the GNI Advertising Lab program website. Applications are open starting today until 5 November 2021.


Posted by Shilpa Jhunjhunwala, Head of India News Partnerships & APAC News Programs



Inviting students to participate in Code to Learn 2021

This past year-and-a-half, the pandemic has revamped the face of the education system in our country. Teacher-student interaction, pedagogy, examinations, assessments and extra curricular activities have seen many changes since March 2020. While opportunities have been lost, many new ones have also been created.


Today we are launching the eighth edition of the Code to Learn competition as an opportunity to immerse students in creative and computational thinking, along with building their skills in programming.


Students from Class 5 to 12 from any school in India are invited to register through their parents or teachers to show their coding genius using exciting tools like Scratch, App Inventor and Google AutoML. They can build games, animations, Android apps and their own machine learning applications; without writing even a single line of code!


The National Education Policy 2020 has also recommended introducing coding and computational thinking at a young age to allow early exposure to technology and create new pathways for our students. The Code to Learn competition provides an interactive platform for students to learn the basics of coding and build a stronger foundation in Computer Science. In a fun and engaging way,  we aim to inspire students to use technology to solve problems around them.




The competition registrations are now open and parents, teachers or legal guardians can register on behalf of the student on the competition website (g.co/codetolearn). Students from across India can submit their projects until 25 October 2021. We also have online resources available on our website to learn Scratch, AppInventor and Google Cloud AutoML to get started.


The contest calls for projects on Scratch or App Inventor from students of classes 5-10, and projects on Google Cloud AutoML from students of classes 9-12. We have a special AI track for class 9-12 students where they can use Google’s existing Machine Learning models to create projects with a problem statement and a data set of their choice. Students define a problem and select any open dataset or create their own (images or text) and train a pre-trained machine learning model to create their own Machine Learning application using Google Cloud AutoML.


The Code to Learn competition in 2020 witnessed an overwhelming participation of students from across the country with innovative and exciting projects. We saw interesting entries of numerous games to fight against the coronavirus, social evils, zombies and applications to promote mental health and track fitness. In the Artificial Intelligence theme, we received excellent projects where students sought to detect the right way of wearing a mask, promote tiger conservation and decode sign languages, among various other such projects.


Code to Learn is co-organized by Google Cloud, ACM India, CS Pathshala and Indian Institute of Science (IISc). ACM is the worldwide society for scientific and educational computing with an aim to advance Computer Science both as a science (through CS Pathshala) and as a profession. IISc is a renowned research-oriented university based in Bangalore, pioneering fundamental and applied research in science and engineering.


We are very excited about this year's competition, and are looking forward to seeing the innovation and creativity that students will present to us via their projects! For more details, visit our website: g.co/codetolearn.


Posted by Divy Thakkar, Research and Education Program Manager, and Ashwani Sharma, Senior Program Manager


Inviting students to participate in Code to Learn 2021

This past year-and-a-half, the pandemic has revamped the face of the education system in our country. Teacher-student interaction, pedagogy, examinations, assessments and extra curricular activities have seen many changes since March 2020. While opportunities have been lost, many new ones have also been created.


Today we are launching the eighth edition of the Code to Learn competition as an opportunity to immerse students in creative and computational thinking, along with building their skills in programming.


Students from Class 5 to 12 from any school in India are invited to register through their parents or teachers to show their coding genius using exciting tools like Scratch, App Inventor and Google AutoML. They can build games, animations, Android apps and their own machine learning applications; without writing even a single line of code!


The National Education Policy 2020 has also recommended introducing coding and computational thinking at a young age to allow early exposure to technology and create new pathways for our students. The Code to Learn competition provides an interactive platform for students to learn the basics of coding and build a stronger foundation in Computer Science. In a fun and engaging way,  we aim to inspire students to use technology to solve problems around them.




The competition registrations are now open and parents, teachers or legal guardians can register on behalf of the student on the competition website (g.co/codetolearn). Students from across India can submit their projects until 25 October 2021. We also have online resources available on our website to learn Scratch, AppInventor and Google Cloud AutoML to get started.


The contest calls for projects on Scratch or App Inventor from students of classes 5-10, and projects on Google Cloud AutoML from students of classes 9-12. We have a special AI track for class 9-12 students where they can use Google’s existing Machine Learning models to create projects with a problem statement and a data set of their choice. Students define a problem and select any open dataset or create their own (images or text) and train a pre-trained machine learning model to create their own Machine Learning application using Google Cloud AutoML.


The Code to Learn competition in 2020 witnessed an overwhelming participation of students from across the country with innovative and exciting projects. We saw interesting entries of numerous games to fight against the coronavirus, social evils, zombies and applications to promote mental health and track fitness. In the Artificial Intelligence theme, we received excellent projects where students sought to detect the right way of wearing a mask, promote tiger conservation and decode sign languages, among various other such projects.


Code to Learn is co-organized by Google Cloud, ACM India, CS Pathshala and Indian Institute of Science (IISc). ACM is the worldwide society for scientific and educational computing with an aim to advance Computer Science both as a science (through CS Pathshala) and as a profession. IISc is a renowned research-oriented university based in Bangalore, pioneering fundamental and applied research in science and engineering.


We are very excited about this year's competition, and are looking forward to seeing the innovation and creativity that students will present to us via their projects! For more details, visit our website: g.co/codetolearn.


Posted by Divy Thakkar, Research and Education Program Manager, and Ashwani Sharma, Senior Program Manager


How AI is making information more useful

Today, there’s more information accessible at people’s fingertips than at any point in human history. And advances in artificial intelligence will radically transform the way we use that information, with the ability to uncover new insights that can help us both in our daily lives and in the ways we are able to tackle complex global challenges.


At our Search On livestream event today, we shared how we’re bringing the latest in AI to Google’s products, giving people new ways to search and explore information in more natural and intuitive ways.


Making multimodal search possible with MUM

Earlier this year at Google I/O, we announced we’ve reached a critical milestone for understanding information with Multitask Unified Model, or MUM for short.


We’ve been experimenting with using MUM’s capabilities to make our products more helpful and enable entirely new ways to search. Today, we’re sharing an early look at what will be possible with MUM. 


In the coming months, we’ll introduce a new way to search visually, with the ability to ask questions about what you see. Here are a couple of examples of what will be possible with MUM.




With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks. This helps when you’re looking for something that might be difficult to describe accurately with words alone. You could type “white floral Victorian socks,” but you might not find the exact pattern you’re looking for. By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways. 



Some questions are even trickier: Your bike has a broken thingamajig, and you need some guidance on how to fix it. Instead of poring over catalogs of parts and then looking for a tutorial, the point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.


Helping you explore with a redesigned Search page

We’re also announcing how we’re applying AI advances like MUM to redesign Google Search. These new features are the latest steps we’re taking to make searching more natural and intuitive.


First, we’re making it easier to explore and understand new topics with “Things to know.” Let’s say you want to decorate your apartment, and you’re interested in learning more about creating acrylic paintings.



If you search for “acrylic painting,” Google understands how people typically explore this topic, and shows the aspects people are likely to look at first. For example, we can identify more than 350 topics related to acrylic painting, and help you find the right path to take.


We’ll be launching this feature in the coming months. In the future, MUM will unlock deeper insights you might not have known to search for — like “how to make acrylic paintings with household items” — and connect you with content on the web that you wouldn’t have otherwise found.

Second, to help you further explore ideas, we’re making it easy to zoom in and out of a topic with new features to refine and broaden searches. 


In this case, you can learn more about specific techniques, like puddle pouring, or art classes you can take. You can also broaden your search to see other related topics, like other painting methods and famous painters. These features will launch in the coming months.


Third, we’re making it easier to find visual inspiration with a newly designed, browsable results page. If puddle pouring caught your eye, just search for “pour painting ideas" to see a visually rich page full of ideas from across the web, with articles, images, videos and more that you can easily scroll through. 

This new visual results page is designed for searches that are looking for inspiration, like “Halloween decorating ideas” or “indoor vertical garden ideas,” and you can try it today.

Get more from videos

We already use advanced AI systems to identify key moments in videos, like the winning shot in a basketball game, or steps in a recipe. Today, we’re taking this a step further, introducing a new experience that identifies related topics in a video, with links to easily dig deeper and learn more. 


Using MUM, we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video. In this example, while the video doesn’t say the words “macaroni penguin’s life story,” our systems understand that topics contained in the video relate to this topic, like how macaroni penguins find their family members and navigate predators. The first version of this feature will roll out in the coming weeks, and we’ll add more visual enhancements in the coming months.


Across all these MUM experiences, we look forward to helping people discover more web pages, videos, images and ideas that they may not have come across or otherwise searched for. 


A more helpful Google

The updates we’re announcing today don’t end with MUM, though. We’re also making it easier to shop from the widest range of merchants, big and small, no matter what you’re looking for. And we’re helping people better evaluate the credibility of information they find online. Plus, for the moments that matter most, we’re finding new ways to help people get access to information and insights. 


All this work not only helps people around the world, but creators, publishers and businesses as well.  Every day, we send visitors to well over 100 million different websites, and every month, Google connects people with more than 120 million businesses that don't have websites, by enabling phone calls, driving directions and local foot traffic.


As we continue to build more useful products and push the boundaries of what it means to search, we look forward to helping people find the answers they’re looking for, and inspiring more questions along the way.


Posted by Prabhakar Raghavan, Senior Vice President




Managing harmful vaccine content on YouTube

Crafting policy around medical misinformation comes charged with inherent challenges and tradeoffs. Scientific understanding evolves as new research emerges, and firsthand, personal experience regularly plays a powerful role in online discourse. Vaccines in particular have been a source of fierce debate over the years, despite consistent guidance from health authorities about their effectiveness. Today, we're expanding our medical misinformation policies on YouTube with new guidelines on currently administered vaccines that are approved and confirmed to be safe and effective by local health authorities and the WHO.


Our Community Guidelines already prohibit certain types of medical misinformation. We've long removed content that promotes harmful remedies, such as saying drinking turpentine can cure diseases. At the onset of COVID-19, we built on these policies when the pandemic hit, and worked with experts to develop 10 new policies around COVID-19 and medical misinformation. Since last year, we’ve removed over 130,000 videos for violating our COVID-19 vaccine policies.


Throughout this work, we learned important lessons about how to design and enforce nuanced medical misinformation policies at scale. Working closely with health authorities, we looked to balance our commitment to an open platform with the need to remove egregious harmful content. We’ve steadily seen false claims about the coronavirus vaccines spill over into misinformation about vaccines in general, and we're now at a point where it's more important than ever to expand the work we started with COVID-19 to other vaccines. 


Specifically, content that falsely alleges that approved vaccines are dangerous and cause chronic health effects, claims that vaccines do not reduce transmission or contraction of disease, or contains misinformation on the substances contained in vaccines will be removed. This would include content that falsely says that approved vaccines cause autism, cancer or infertility, or that substances in vaccines can track those who receive them. Our policies not only cover specific routine immunizations like for measles or Hepatitis B, but also apply to general statements about vaccines.


As with our COVID guidelines, we consulted with local and international health organizations and experts in developing these policies. For example, our new guidance on vaccine side effects maps to public vaccine resources provided by health authorities and backed by medical consensus. These policy changes will go into effect today, and as with any significant update, it will take time for our systems to fully ramp up enforcement. 


There are important exceptions to our new guidelines. Given the importance of public discussion and debate to the scientific process, we will continue to allow content about vaccine policies, new vaccine trials, and historical vaccine successes or failures on YouTube. Personal testimonials relating to vaccines will also be allowed, so long as the video doesn't violate other Community Guidelines, or the channel doesn't show a pattern of promoting vaccine hesitancy. 


All of this complements our ongoing work to raise up authoritative health information on our platform and connect people with credible, quality health content and sources.


Today’s policy update is an important step to address vaccine and health misinformation on our platform, and we’ll continue to invest across the board in the policies and products that bring high quality information to our viewers and the entire YouTube community.


Posted by The YouTube Team