Category Archives: YouTube Blog

The Official YouTube Blog

We hosted a virtual Iftar this Ramadan on YouTube, bringing together a global community

Like millions of families around the world, my family and I have been breaking our fast this Ramadan in the safety of our own home in the sunny city of Jeddah, Saudi Arabia — something I am very grateful for. Although I love my family, and I am thankful to have them here with me this Ramadan, something was still missing.

So I reached out to a few of my friends (Omar Hussein, Noor Stars, the Saudi Reporters, Asrar Aref, and the Anasala Family) and asked them if they wanted to come over for Iftar, and to bring millions of their friends with them.



On Tuesday, May 19, we decided to break our fast together at 6:32 p.m. — sunset in Saudi Arabia. We played games, showed-off our cooking skills, and finally broke our fast along with thousands of people who joined us from across the country and beyond.

What’s incredible is that people all around the world have been trying to find innovative ways to create that sense of togetherness during the holy month while staying safe. Earlier this month, creators in Indonesia came together and hosted a virtual Iftar, bringing together people from all over the country. Also next week, on May 26 at 8 p.m. EEST, Arab popstar Nancy Ajram is going to host a special Eid celebration concert on her YouTube channel.

I am proud I got to be part of this incredible experience that showed the world the power of YouTube and the creator community. Bringing this many people together during this difficult time is truly rewarding.

From all of us, we wish you a Ramadan Kareem and a blessed Eid ahead.

Mohamed Moshaya, YouTube Creator based in Saudi Arabia

Source: YouTube Blog


YouTube Music is making it simple to transfer over your Google Play Music library

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today, we’re excited to officially begin inviting Google Play Music listeners to effortlessly transfer their music libraries, personal taste preferences and playlists to YouTube Music, their new home for music listening and discovery.

For now, users will continue to have access to both services. We want to ensure everyone has time to transfer their content and get used to YouTube Music, so we’ll provide plenty of notice ahead of users no longer having access to Google Play Music later this year.

Easy transfer and transition


We know many listeners have spent a lot of time creating their perfect music and podcast libraries in Google Play Music, so we’ve made it simple to move both to their new homes. All Google Play Music users will soon receive an email with detailed instructions on how to begin transferring your full Google Play Music history and content, as well as podcasts, to their new homes.

Music fans will be able to start the transfer process of their music library to YouTube Music by following these simple steps:


  • Click on the transfer button in YouTube Music, and your uploads, purchases, added songs and albums, personal and subscribed playlists, likes and dislikes, curated stations and personal taste preferences will move right over.
  • Your updated recommendations will appear immediately on the YouTube Music home screen, and we’ll notify you via email and notifications when your music library transfer is complete and your music is in the “Library” tab.


You can also check out the video with transfer details HERE.



And if you’re a podcast listener, you can visit this web page and transfer your subscriptions and episode progress to Google Podcasts with a single click. Google Podcasts is our dedicated podcast player available for free on Android and iOS, and accessible from Google Assistant, Google Search, Google Home and more.

We’re looking forward to Google Play Music users transferring their libraries, so they can begin listening and exploring on YouTube Music and Google Podcasts.

Your New Home For Music: YouTube Music


For listeners new to YouTube Music, the streaming service is your personal guide to the world of music, simply organized in an app and web player. A bit more on what YouTube Music has to offer:


  • Catalog: YouTube Music offers over 50 million official tracks, albums and high quality audio, as well as deep cuts, B-sides, live performances, and remixes you can’t find anywhere else.
  • Listen everywhere: Explore YouTube Music’s audio-first music app, desktop and smart speaker experience. Recommendations: Discover new music through YouTube Music’s home screen recommendations and personalized mixes - My Mix, Discovery Mix, and New Release Mix - based on taste, location, time of day and Play Music preferences after transferring.
  • Official Playlists: Listen to thousands of official playlists from both YouTube Music and Google Play Music.


We’ve listened to Google Play Music user feedback and recently introduced additional new features to YouTube Music for fans to enjoy. Some of the YouTube Music features we’re most excited to share include the following (with more updates on the way!):


  • Playlist Creation: We’ve increased playlist length from 1,000 to 5,000 songs to make room for even more of your favorites songs.
  • Uploads: You can listen to your uploaded and purchased music from Google Play Music after your transfer, or add up to 100,000 personal tracks to your library in YouTube Music (an increase of more than 50,000 compared to Google Play Music).
  • Offline listening: Paying members can download any song, playlist, music video or let smart downloads (Android only for now) do it for you so you always have something to listen to, even when you don’t have service.
  • Lyrics: Lyrics offer highly visible access to follow along to tracks.
  • Explore Tab: An all-new Explore tab offering one go-to place to discover new music and YouTube Music’s vast catalog of playlists through New Releases and Moods & Genres sections.


Pricing


Existing pricing is the same between Google Play Music and YouTube Music. Fans can enjoy the ad-supported version of YouTube Music for free, or enjoy YouTube Music Premium, a paid membership that gives listeners background listening, downloads and an ad-free experience for $9.99 a month. Or you can try YouTube Premium to extend ad-free, background listening and offline playback across all of YouTube for $11.99 (USD).

Google Play Music Unlimited members will be automatically granted the equivalent tier of YouTube Music Premium or YouTube Premium based on the level of benefits with their current subscription, at the same price*.

We can’t wait for you to start exploring YouTube Music features and discovering new music favorites along the way. Have more questions or need help? Check out all of our support resources here.

*Some users may see a price difference upon transfer. Learn more here.

Source: YouTube Blog


Expanding fact checks on YouTube to the United States

Over the past several years, we've seen more and more people coming to YouTube for news and information. They want to get the latest on an election, to find multiple perspectives on a topic, or to learn about a major breaking news event. More recently, the outbreak of COVID-19 and its spread around the world has reaffirmed how important it is for viewers to get accurate information during fast-moving events. That's why we're continuing to improve the news experience on YouTube, including raising up authoritative sources of information across the site. Today, we’re continuing this work by expanding our fact check information panels — which we launched in Brazil and India last year — to the United States.



The fact check feature expands upon the other ways we raise and connect people with authoritative sources. For example, our Breaking News and Top News shelves help our viewers find information from authoritative sources both on their YouTube homepage and when searching for news topics. In 2018, we introduced information panels that help surface a wide array of contextual information, from links to sources like Encyclopedia Britannica and Wikipedia for topics prone to longstanding misinformation (e.g. "flat earth" theories), or more recently, linking to the WHO, CDC or local health authorities for videos and searches related to COVID-19. We're now using these panels to help address an additional challenge: Misinformation that comes up quickly as part of a fast-moving news cycle, where unfounded claims and uncertainty about facts are common. (For example, a false report that COVID-19 is a bio-weapon.) Our fact check information panels provide fresh context in these situations by highlighting relevant, third-party fact-checked articles above search results for relevant queries, so that our viewers can make their own informed decision about claims made in the news.

There are a few factors that determine whether a fact check information panel will appear for any given search. Most important, there must be a relevant fact check article available from an eligible publisher. And in order to match a viewer’s needs with the information we provide, fact checks will only show when people search for a specific claim. For example, if someone searches for "did a tornado hit Los Angeles," they might see a relevant fact check article, but if they search for a more general query like "tornado," they may not. All fact check articles must also comply with our Community Guidelines, and viewers can send feedback to our team.

Our fact check information panel relies on an open network of third-party publishers and leverages the ClaimReview tagging system. All U.S. publishers are welcome to participate as long as they follow the publicly-available ClaimReview standards and are either a verified signatory of the International Fact-Checking Network’s (IFCN) Code of Principles or are an authoritative publisher. Over a dozen U.S. publishers are participating today, including The Dispatch, FactCheck.org, PolitiFact and The Washington Post Fact Checker, and we encourage more publishers and fact checkers to explore using ClaimReview. In addition to this roll out, YouTube will provide $1M through the Google News Initiative to the IFCN to bolster fact-checking and verification efforts across the world. This follows Google’s efforts to support the ecosystem in the midst of the challenging COVID-19 environment, and we'll be looking for more ways to support the fact check ecosystem in the future.

As always, it will take some time for our systems to fully ramp up. Our systems will become more accurate, and over time, we'll roll this feature out to more countries. We are committed to our responsibility to protect the YouTube community, and expanding our fact check information panels is one of the many steps we are taking to raise up authoritative sources, provide relevant and authoritative context to our users, and continue to reduce the spread of harmful misinformation on YouTube.

Source: YouTube Blog


Observing Ramadan at home

The month of Ramadan begins today, with millions around the world beginning a time of reflection, fasting and prayer that will feel very different than in years past, as faith communities find new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.

During these difficult times, it’s incredibly important for us to continue to connect with each other and feel part of our wider communities, even from home. Community is an important part of Ramadan, and Muslims around the world are going online to share and celebrate safely while staying at home.

To assist faith organizations everywhere who may be new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our Playlist and Help Center for best practices, or check out instructions for hosting a live stream event either from a mobile device or desktop.

YouTube will also be home to a wide range of Ramadan content over the coming weeks. From sahur (pre-dawn meal) and iftar (breaking of fast) activities, to faithful fashion to live streams of religious ceremonies, please visit our Stay Home #WithMe and YouTube Arabia channels for the latest.

Upcoming highlights:






  • Major Indonesian TV networks TRANS7 and MetroTV will launch a series of shows and news segments throughout Ramadan, focusing on entertaining, informing, and educating viewers on Ramadan topics from breakfasting, sahur, family life, and looking after the needy during this challenging time. Music label 3D Entertainment recently released Ramadan Berkah to celebrate the Holy Month, while NAGASWARA will publish ten episodes of Ramadan acoustic music sessions.



  • In Singapore, Muslim.Sg is producing many videos that you can binge-watch in the comfort of your home: a weekly talk show with Asatizah Youth Network, a video where religious teachers answer the most Googled questions on Ramadan and a moving short film about celebrating Hari Raya (Eid) amidst the COVID-19 pandemic.



  • JAKIM, Malaysia’s Department of Islamic Development, is planning to use their YouTube channel to launch daily live streams of Quran reading sessions, talk shows featuring religious leaders in Malaysia, and tutorials on how to perform Ramadan rituals.



  • Aysha Harun, an LA-based hijabi fashion and beauty vlogger, will kick off the third year of her annual Ramadan Daily series, giving viewers a glimpse into her everyday life with family and iftar preparations.



  • Baim Wong, a famous actor in Indonesia and his wife Paula, are joining other Muslim families on YouTube in Indonesia to share daily content around their sahur, iftar, and other family activities while they #StayHome. As part of GEMAS (Gerakan Memakai Masker), a nationwide initiative that Baim Wong founded to provide 30 million free masks for the underprivileged in Indonesia, Baim Wong will also release content on how people from different regions in Indonesia are helping each other during this difficult time.



  • The Saudi Reporters are one of the oldest and most successful creators in Saudi Arabia. From sketches and competitions, to comedy series and vlogs, they make millions across the Arab world laugh with them through their videos. This year they will be releasing the second season of their animation series Boody and Zozo.



  • Dina Tokio is a UK stylist who began vlogging while working in a call centre. Today, she has her own clothing line and is one of the most high profile modest fashion influencers in the world. As a proud member of the Muslim community, Dina will be posting Ramavlogs as often possible during the month, including plans to host a live iftar once a week on YouTube with her husband Sid.



  • Turkish chef, TV presenter, and food columnist, Refika Birgül, is planning a number of videos focused on Ramadan, for both her Turkish and English channels, including how to set the dream iftar table, a Ramadan recipe series, and much more.



  • Anas and Asala, known as the Anasala Family, are a young Syrian couple, living in Canada, who vlog about daily life as Arabs in the Western world. This Ramadan they will be releasing a series of videos about what it’s like observing Ramadan while under quarantine.


We wish safe and healthy holidays for faith communities across the world.

— The YouTube Team

Source: YouTube Blog


YouTube Originals announces slate of new content amidst COVID-19 #WithMe initiatives

YouTube Originals today announced a new slate of projects aimed to support, entertain and educate viewers around the world. Among the announcements, celebrities and educators come together to energize distance learning in “Celebrity Substitute” including Karlie Kloss working through a coding problem and Ken Jeong giving a Biology lesson; a weekly series “Stay Home With: YUNGBLUD,” following the UK recording artist and his band as they adjust to a remote lifestyle while creating music; a short-form family series, “Create Together #WithMe,” hosted by Joseph Gordon-Levitt featuring the creations of everyday people collaborating to make art on HITRECORD and YouTube while being at home; and “The Secret Life of Lele Pons” which gives an intimate look at battling Tourette Syndrome and OCD while juggling life in the spotlight.

In addition, engaging new content will come directly from notable YouTube personalities who will be able to leverage the global platform’s quality livestream capabilities from a safe space. Kicking off this new wave of content is a first-of-its-kind global live event, "The Creator Games Presented by MrBeast," hosted by top Creator and philanthropist MrBeast (34M subscribers) on April 25, where he will challenge some of the platform’s biggest stars to remotely go head-to-head in a battle of stay-at-home games where there can be only one winner. The proceeds will go to a COVID-19-related charitable organization.

"YouTube’s greatest strength is its ability as a global platform to build community and connection among people from all walks of life,” said Susanne Daniels, Global Head of Original Content for YouTube. "We’re working to develop exciting new original content that is relevant, useful, and entertaining in order to deepen those connections and give people an outlet to come together."

Also, as part of YouTube’s continued commitment to families, beginning in May, several new kids & family Originals will launch and be available on YouTube and YouTube Kids. These new Originals will help inspire kids’ curiosity, creativity, resourcefulness and resiliency during these unusual times.

Below is the current list of planned new Originals rolling out within the next few months:

"Money Talks: Taxes" — Streaming now!


In this new Learning Playlist, a roundtable of leading female financial experts provide answers to the questions surrounding personal finances that we are all desperate to know. Offering a step by step guide for viewers, this first series of videos covers pressing questions about filing taxes and the COVID-19 stimulus check. “Money Talks” is produced by Refinery29.

"The Creator Games Presented by MrBeast" — Live stream premieres April 25 at 6:00 p.m. ET / 3:00 p.m. PT


A global LIVE event where popular YouTube creator, MrBeast (34M subscribers), challenges the platform’s biggest stars to remotely go head-to-head in a first-of-its-kind battle of stay-at-home games where there can be only one winner. “The Creator Games Presented by MrBeast” will encourage viewers to donate to support COVID-19-related charitable organizations and is produced by Night Media and Fly On the Wall.

"Stay Home With: YUNGBLUD" — Series premieres April 27


This weekly episodic series follows UK recording artist, YUNGBLUD, through a month at a rental apartment in L.A. Along with four friends - his manager, videographer and two bandmates with whom he is quarantined - YUNGBLUD attempts to shoot a music video, write new songs, cook meals and stay connected to his UK-based family and avid global fanbase, all within the disconcerting shelter-at-home restrictions. “Stay Home With: YUNGBLUD” will encourage viewers to donate to support No Kid Hungry and is produced by Stick Figure Entertainment.

"#MoveWithMe" — Global Dance Event premieres April 29


In celebration of International Dance Day (April 29), this special will feature acclaimed choreographer Matt Steffanina as host, and talented dancers and choreographers from across the globe as they come together to provide dance-lovers with high octane performances to today’s chart topping songs in a way that can only be done on YouTube. Choreographers and dancers including LaurieAnn Gibson, WilldaBeast Adams, Chachi Gonzales, Kasia Jukowska, Vale Merino, Sonali Bhadauria, FitDance, Kaelynn KK Harris, Twist And Pulse, D-trix and more will be featured. “#MoveWithMe” will encourage viewers to donate to support the COVID-19 Solidarity Response Fund for WHO during the event and is produced by Den of Thieves.

"Stream #WithMe (UK)" — Live stream premieres April 30


In “Stream #WithMe”, a star-studded crew of some of the UK’s most loved YouTube creators and stars let us in on how they are coping with the lockdown experience in a livestream celebration of solidarity. The all-star group of creators and celebrities will share tips on how to keep entertained, upbeat, and active as they tag-team their way through four hours of joyful unexpected performances and exciting challenges culminating in an almighty stunt for the nation. “Stream #WithMe" will encourage viewers to donate to support NHS Charities Together and is made in partnership with Electric Robin (part of EndemolShine UK).

"Celebrity Substitute" — Series premieres May 7


Around the world, millions of students are joining virtual classrooms as part of the current distance learning initiative and teachers are looking for ways to keep their students engaged and focused to stay on target with their curriculum. In this series, some of the brightest celebrities and educators come together to energize distance learning. In each episode, a celebrity steps in to teach crucial high school lessons with real teachers. Some examples include Karlie Kloss working through a coding problem, or Ken Jeong giving a biology lesson that will be remembered for years to come. Additional celebrity substitutes include: Bill Nye, Camila Mendes, Janelle Monáe, and Terry Crews. “Celebrity Substitute” is produced by B17 Entertainment.

"The Secret Life of Lele Pons" — Series premieres May 19


In this raw and intimate five-part series, internet personality and music artist Lele Pons shares a side to her that no one knows about… Her lifelong struggle with Tourette Syndrome and OCD. Viewers will follow along on her journey of building and expanding her music career while battling what was previously hidden. Link to official trailer HERE. “The Secret Life of Lele Pons” is a Shots Studios Production.

"BookTube - Read with Me Special and Mental Health Episode" — Premieres May 21 and June 2020


The critically-acclaimed monthly book club, “BookTube,” is creating a special “Read With Me” episode premiering May 21. Now more than ever, people around the world are turning to books to help them feel connected. This special episode will feature several celebrities, booktubers, and authors - including Melinda Gates, John Grisham, James Patterson, Elizabeth Gilbert, Nicholas Sparks, Elaine Welteroth, and many more - sharing their current book recommendations. Additionally, the June 2020 episode of “BookTube” will feature authors Dr. Vivek Murthy, former U.S. Surgeon General (author of Together: The Healing Power of Human Connection in a Sometimes Lonely World), Lori Gottlieb (author of Maybe You Should Talk to Someone) and Haemin Sunim (author of The Things You Can Only See When You Slow Down) discussing anxiety, mental health, and advice for self care during these uncertain times. “BookTube” is produced by Boardwalk Pictures.

"Create Together #WithMe" (working title) — Series premieres May 2020


This mini-series, hosted by Joseph Gordon-Levitt, invites friends and families from all over the world who are coping with this unprecedented time of isolation to come together and showcase their creativity and collaboration. Rather than profiling lone artists and showcasing their finished work, each weekly episode will document the creative process as people find each other online and remotely collaborate on a variety of family friendly projects—short films, short documentaries, music videos, and more. Anybody can come be a part of the show on HITRECORD, Gordon-Levitt’s Emmy-winning platform for creative collaboration. “Create Together #WithMe” is produced by Brian Graden Media and HITRECORD.

"Locked Down" (working title) — Scripted series premieres May 2020


A social media mystery in a social distancing era! This scripted event series follows a group of bored teens working together online to solve a mystery involving one of their neighbors. Shot entirely via webcam and smartphone, “Locked Down” is a suspenseful look at how young people stay in touch while having to stay away, as well as what happens when boredom leads to suspicion. The story unfolds almost in real-time as the friend group works together - from a distance - to solve the mystery, while also exploring their own anxieties and frustrations about life during a pandemic. “Locked Down” is created and produced by Toronto-based Sinking Ship Entertainment (Dino Dana, Endlings, Odd Squad).

"Untitled Juanpa and Luisito Project" (LATAM) — Series premieres May 2020


Latin America’s top YouTube creators Juanpa Zurita (10.2M subscribers) and Luisito Communica (30.6M subscribers) come together for the first time to document an unprecedented situation (COVID-19 quarantine) in an unprecedented way. Filmed entirely under quarantine with no physical interaction, viewers will hear first hand personal stories from around the globe, including YouTube creators, health specialists, and everyday people as they reflect on their reality. Their challenges, their hopes, their solutions, their stories of inspiration and most importantly the resilience of human nature. This limited series will give a voice to individuals around the globe to unify us regardless of region or language. This project is produced by DW Entertainment & Media.

These new projects join a robust slate of learning, music and personality-focused original series and specials including “Kevin Hart: What the Fit,” (new episodes premiere each Thursday), YouTube Originals’ first beauty competition series, “Instant Influencer with James Charles” (premiering April 24), “TWICE: Seize the Light,” an 8-part docu-series on the K-pop girl group (premiering April 29 KST) and “Dude Perfect: Backstage Pass” chronicling the YouTube supergroup’s rise to fame (premiering May 11). Personality-driven projects including third seasons of hit scripted series “Cobra Kai” and “Liza on Demand,” “This is Paris” starring Paris Hilton and an unprecedented live event with David Blaine are scheduled to come later this year.

As part of YouTube Originals’ programming strategy, YouTube’s audience of two billion logged-in monthly users will continue to have the opportunity to enjoy new, upcoming original series and specials, focused on music, learning, personalities and kids & families, for free with ads. YouTube’s subscription service, YouTube Premium, will continue to offer ad-free access to all YouTube Originals as well as bingeabilty and exclusive content for select programs behind the paywall.

This news comes on the heels of YouTube’s recent announcements to release popular legacy and kids & family original content in front of the paywall, and the larger global initiative to encourage the world to stay home and save lives through the platform’s At Home #WithMe campaign. The campaign expands upon #WithMe -- a trend continuing to grow on YouTube over the past 15 years -- showcasing how people all around the world find community and engage with one another, especially during this time of crisis. From Emma Chamberlain, Markiplier and The Dolan Twins, to Karlie Kloss, Venus Williams, Sam Smith, Shawn Mendes, Hailee Steinfeld, J Balvin and many more, the campaign features YouTube creators, music artists, athletes and celebrities who have all made a home on YouTube.

Source: YouTube Blog


Pray #WithMe: Connect online with your faith community

This week, millions of people across the globe will celebrate Passover and Easter. And in the coming weeks, millions will begin to observe Ramadan. This year, these important religious holidays will feel very different, as faith organizations all over the world look for new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.

During these difficult times, it’s important for us to continue to connect with each other and feel part of our wider communities, even from home.

While some faith organizations have used digital tools to connect with their congregations for many years, this year’s broadly mandated orders to stay home will make it essential for churches, synagogues, mosques, families and individuals to find new ways of coming together, online.

The shift has already begun. Since the start of March, the combined subscribers of all Vatican News channels has more than doubled.

To assist faith organizations everywhere who are new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our Playlist and Help Center for best practices, or check out instructions for hosting a live stream event either from a mobile device or desktop.

For those who are observing Passover this week, synagogues are offering many ways to share and celebrate online. Park Avenue Synagogue, in New York City, is live streaming Seders and festival services throughout the week, starting with a one hour Seder on Wednesday, April 8 at 6 p.m. ET.

We also invite you to celebrate with a special Saturday Night Seder, premiering exclusively on YouTube via Tasty and SaturdayNightSeder on Saturday, April 11 at 8 p.m. ET. This Passover-themed variety show will raise funds for the CDC Foundation, and includes comedy sketches, heartfelt moments and music, with an impressive list of participants including Jason Alexander, Ben Platt, Idina Menzel, Dan Levy, Henry Winkler, Tan France and Senator Chuck Schumer, among many others.

For those celebrating Good Friday and Easter, many churches are hosting live streams for their local congregations, so please check in with your church. The Vatican will live stream all of its Holy Week services from St. Peter’s Basilica, including Easter Sunday mass at 11 a.m. CET.

Renowned opera singer Andrea Bocelli will perform live at 7 p.m. CET on Sunday, April 12 from Milan’s historic Duomo Cathedral, available exclusively on YouTube. The concert entitled, “Music For Hope,” will represent a message of love, healing and hope to Italy and the world. The Duomo, currently closed, will open its doors exceptionally for Andrea Bocelli who will be accompanied only by the cathedral organist, Emanuele Vianelli, playing one of world’s largest pipe organs. The “Music For Hope” trailer can be seen here.

We’ll have more to share in the next few weeks about upcoming Ramadan celebrations.

We wish safe and healthy holidays for faith communities across the world.

—The YouTube Team

Source: YouTube Blog


COVID-19: Resources to help people learn on YouTube

As more and more families find themselves at home, we know people are learning how to adjust to this situation. Beyond helping people find authoritative sources of news and information, we also want to be a helpful learning resource to families across the globe.

We’re fortunate to have an incredible community of learning creators on YouTube. From CrashCourse to Physics Girl, the EduTuber community has been helping people around the world learn and keep up with their studies. We wanted to take a moment to provide an update around how we’re supporting their efforts.

[email protected]


Starting today, we’re launching [email protected], a website with learning resources and content for families. From Khan Academy to Sesame Street to code.org, [email protected] will spotlight content across math, science, history and arts from popular learning channels. We’ll also have a dedicated section for families with kids under 13, where parents and kids can watch videos together that encourage kids' creativity, curiosity, playfulness and offline activities, such as how to build a model volcano. The website is launching today in English and will continue to evolve. We’re working to expand to more languages in the coming days, such as Italian, French, Korean, Spanish, Japanese and more.


YouTube Learning Destination


The YouTube Learning destination is designed to inspire and help students with high-quality learning content on YouTube. The destination regularly features supplemental learning content, celebrates learning moments, and shares tips for learners. The destination is available in English today and will expand to Italian, French, Korean, Spanish, Japanese and more in the coming days. You can find the Learning destination at youtube.com/learning or in the brand new Explore tab on the YouTube app.



#StudyWithMe


As people #StayHome to work and study, it can feel like an isolating time. We’ve been inspired by the #StudyWithMe movement, where students share their study experiences with each other online. Whether reading or listening to music, it helps to feel less alone when you study together.

YouTube Kids


YouTube Kids provides kids under 13 with a safer environment where they can explore their interests and curiosity on their own while giving parents the tools to customize the experience. The app features a range of timely content, such as healthy habits, indoor fun and learning.

We understand this is an unprecedented situation facing families across the globe. We’re humbled by the incredible EduTuber community that’s sharing knowledge with the world, and we hope you find these resources helpful in these challenging times.

Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Film & TV

Source: YouTube Blog


9 womenbosses who inspire us on YouTube

Every time International Women’s Day rolls around, it’s an opportunity to reflect on all the women who push YouTube to be even better. They make this community the best that it can be.

Here are nine women, from around the globe, who inspire us with their creative and entrepreneurial spirit. They’re teachers, leaders and artists. They’re often in traditionally male-driven communities, breaking glass ceilings, everywhere they go. We’re proud to feature some of their answers to our Q&A, and we’re so, so lucky to call them YouTubers.

1. Rachana Phadke Ranade




Rachana is a chartered accountant, faculty member at the Institute of Chartered Accountants of India, trained in Indian classical music, a mom, and is at the helm of a 400K+ strong YouTube channel, where she educates her viewers on finance, business, and markets. Her channel team has grown from two people to five, including researchers and a video producer.

A NextUp Women to Watch winner in India, she's passionate about equipping women to be financially independent. She’s one of the few creators in a traditionally male-driven arena of financial education in India.

YT: What are you most proud of from your work on YouTube?

Rachana: “I feel proud of the fact that my most viewed lecture on Youtube which has crossed 2.4 million views is a 1.5 hours lecture! Encouraging people to click on such a long lecture and keeping them glued to it for a substantial time makes me feel really good.

I also feel proud that people from the Indian Navy, Indian Airforce and Indian Army also watch my lectures. I have received many comments from them on many of my videos! So, I feel proud of the fact that I am able to serve those who serve our nation!”



2. Emma Jakobi, mmmEnglish





Emma Jakobi is an English teacher from Australia and is also the brain behind mmmEnglish, one of Australia’s top learning channels. Emma created mmmEnglish to help her students learn while she wasn’t teaching. The channel took off quickly, and Emma saw the opportunity to build a business helping people learn English, using YouTube to reach an engaged global audience.

YT: What are you most proud of from your work on YouTube?

Emma: “YouTube has been the catalyst that has taken my career and my life in a new direction - one that I couldn’t have imagined 5 years ago! In particular, it has allowed me to create a second business that I am completely in love with, The Ladies’ Project, a community for international women learning English as a second language. It takes away the pain of finding genuine speaking partners to practise with online, while empowering women to build confidence in themselves (their English conversation skills!) and create opportunities to thrive.”



3. Refika Birgül, Refika'nın Mutfağı




Refika is a Turkish food writer, TV presenter and YouTube sensation. Her mission is to teach cooking to an audience of all ages and promote Turkish cuisine while also having fun. In the course of a year, she’s become the largest cooking channel in Turkey with a diverse audience across generations.

She now has a large team of 35 supporting her on production, sales and merchandise. She recently more than doubled the staff to handle the launch of her physical merch store and her globalization efforts via her English channel. Refika says YouTube has helped her both financially and emotionally, allowing her to grow her business and pursue her dreams.

YT: How do you balance between being a creator and a businesswoman?

Refika: “It’s definitely not easy finding the balance. As a creator and business person, I am the product, I am the creative who keeps the product shiny and interesting, and I’m the operations person managing everything from top to bottom. I always have this feeling that there’s never enough time, and this weighs on me. I always have this heavy feeling of guilt, never feeling enough, but at the end of the day, I do my best!”



4. Nikkie de Jager, NikkieTutorials




Nikkie de Jager, better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. Nikkie first began uploading videos in 2008 at the age of 14, after watching MTV’s “The Hills.” Now, she’s an emerging media brand with brand collaborations ranging from Ofra and Maybelline. Nikkie has also worked with Lady Gaga, promoting her makeup brand, Haus Laboratories. Earlier this year, it was announced she’ll be the online host of Eurovision.

YT: How do you balance between being a creator and a businesswoman?

Nikkie: “In the beginning you need to learn what a ‘business person’ is because you are the brand and sometimes it might feel weird to talk about your own work, etc., but you get used to it. I now know I am my channel and my channel is my brand.

Also, I’ve been very fortunate to have help from very good, trustworthy people who help me on the business side so I can focus on creativity.”

YT: What is one important lesson learned from being a YouTube boss?

Nikkie: “Don't get comfortable. As a platform,YouTube continues to evolve, so stay flexible and don't take any opportunity for granted.”



5. Lucy Bella Earl, English with Lucy




This country-side Brit manages two channels — she vlogs about her daily life on one (Lucy Bella Earl), while teaching folks the queen’s English on the other. Lucy currently has over 3 million subscribers.

YT: What is one important lesson learned from being a YouTube boss?

Lucy: “No matter how hard you try, you're not going to be everyone's cup of tea. I was brought up to be a people pleaser, and it's taken a long time for me to accept that some people aren't going to like me and that is totally fine! In fact, sometimes, it can work in your favor.”



6. Mindy McKnight, Cute Girls Hairstyles




Mindy McKnight owns and operates the #1 hair channel on YouTube, Cute Girls Hairstyles. Mindy’s hairstyle tutorials began as a hobby, but have since led to a family social media empire, including over 23 million followers across all social platforms, six successful YouTube channels totaling over 2 billion views worldwide, and several highly successful off-platform businesses, such as the haircare brand, Hairitage, which is currently sold in Walmarts nationwide.

YT: What is one important lesson learned from being a YouTube boss?

Mindy: “One of the most important lessons I’ve learned from being a YouTube boss is that your career doesn’t have to be ancillary to your family. There’s a way to build a career around the things you’re most passionate about, and for me that was family and hair. That was the magic recipe for us, and I love that we didn’t have to choose one or the other.”



7. Sabrina, TeraBrite Games



Sabrina is known for her Roblox game content, from music videos and game development to being one of the producers of the first ever Roblox Influencer Championship event. She’s grown to nearly 1 million subscribers.

YT: What is one important lesson learned from being a YouTube boss?

Sabrina: “It takes a lot of trial and error to find a middle ground between what you want to do and what the community wants to see. When you find it, it's extremely rewarding because both you and your viewers are happy and that's sustainable.”



8. Nathalia Arcuri, Me poupe!




Nathalia Arcuri quit her job as a journalist to start Me poupe!, the country’s first platform dedicated to financial education and women’s empowerment. She now has the largest financial entertainment channel in the world and is considered one of the most influential women in Brazil.

YT: What are you most proud of from your work on YouTube?

Nathalia: “I am proud to have created a new vertical of content within YouTube, which is entertainment applied to education. It is knowing that I was able to open a door to other financial channels, which today makes the subject have much more impact in the lives of many many people. …. We are talking to a huge number of Brazilians who have never had access to financial education. And the moment Me Poupe! democratized access through a simpler and more fun language, and people started to understand that it is possible to talk about a subject that is so tense, that it is so hard in a light way, it broke several barriers and made that subject, that it is so important for people to be freer and make better decisions with money, not be so hostage to debt and have this financial education. So what I'm most proud of is being at the forefront of this segment on YouTube.”

9. Tate McRae


Singer/songwriter/dancer Tate McRae released her debut EP “all the things i never said” in January, featuring her hit song “stupid.” Tate is set to kick off her “All The Things I Never Said Pt. II” tour on April 1.


YT: How do you balance between being an artist and a businesswoman?



Tate: “I’m the type of person that works best under pressure. I love keeping myself busy and working at all points of the day, otherwise I can drive myself crazy. Having to maintain a heavy workload just motivates me to continue to push through and be the best version of myself.”

YT: What is one important lesson learned from being a YouTube boss?

Tate: “Always stay authentic. Stay true to your roots and (as cliche as it sounds) be yourself. I feel like it’s so obvious when a person/artist puts on a false persona of themselves – it can be read so easily through the screen.”

Answers edited for clarity and brevity.

Source: YouTube Blog


YouTube at 15: My personal journey and the road ahead




15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world to share videos. Soon after, the first video ⁠— “Me at the zoo” ⁠— was uploaded, and before the end of the year, the site was receiving millions of views a day.

Just miles away at Google’s headquarters, I had begun working with colleagues to see how people would use online video. Much to our surprise, users all over the world wanted to upload their videos to share their stories. But what surprised me even more was that so many others wanted to watch these videos about everyday life: funny dances, kids making cute unexpected comments, and, of course, lots of cat videos. These videos entertained us, but they also showed there was something very human about connecting through online video. While traditional media often showed polished and perfected versions of life, this medium was different; it had a raw, honest, and authentic feel.

As YouTube began to take off, it became clear that the company would need significant capital investment to support its growth, so YouTube decided to sell to another company. I, along with Salar Kamangar, made the case to bring the companies together. After the acquisition, founder Chad Hurley became CEO, then Salar, and I was incredibly honored to become YouTube’s third CEO six years ago.

Fast forward to today, and YouTube has more than two billion monthly users around the world, and 500 hours of video uploaded every minute. Looking ahead in 2020, we’re focused on making YouTube a place where everyone has a voice and can see the world as we:


  • Grow the creator ecosystem to be the best place for creators. Creators are the heart of YouTube, and they’re pioneering new content by vlogging about their lives, covering topics like gaming, fitness, comedy, hobbies, makeup tutorials, and every kind of How To imaginable. Want to fix that 10 year old refrigerator or car? YouTube likely has the video to replace every single part, and in multiple languages! Creators are at the cutting edge of culture and also becoming next generation media companies, boosting local economies with new jobs. Compared to last year, the number of creators earning five figures annually has increased more than 40 percent. And more than 170,000 YouTube channels around the world have over 100,000 subscribers ⁠— that’s hundreds of thousands of small businesses growing through the platform. YouTube is unique as a platform since we share the majority of revenue with our creators. Going forward, our goal is to continue to grow revenue and audiences of YouTube creators. We appreciate everything creators do to inspire, educate, and entertain their audiences. We know their fans appreciate them, too, and today we’re launching the third annual #LoveNotes campaign. Click here to show support for your favorite creators.



  • Partner with the music industry to grow revenue, break new artists and promote music. YouTube offers twin engines for revenue with advertising and subscribers, paying out more than $3 billion to the music industry last year from ads and subscriptions. We’re also partnering with artists to support and amplify their work through every phase of their career. Dua Lipa was in YouTube's first-ever Foundry program — our initiative to develop independent music acts. Justin Bieber and Billie Eilish have built massive global audiences by directly connecting and engaging with fans on YouTube. At just 18 years old, Billie is now one of the world's biggest stars with five recent Grammy wins. And from its early days, YouTube has been a home for artists who found creative ways to use the platform to help expand their reach. In 2005, OK Go had one of the first viral hits with their music video, "A Million Ways." Fans posted their own versions of the boy band-inspired choreography, and OK Go decided to make it official with a dance challenge on YouTube. We continue to see unknown artists make it big with a single viral hit. Last year, Lil Nas X’s "Old Town Road" became a YouTube phenomenon and the longest-leading single atop the Billboard Hot 100.



  • Work with media companies to extend their audiences through time shifting, new geographies and new users. We’re also boosting awareness of subscription services, sports and news highlights, long-form content, and movies with trailers and clips. And we’re connecting networks and media partners to a consumer base that is increasingly cutting the cord. Today, YouTube TV has more than 2 million subscribers, and our service has expanded nationwide in the U.S., offering access to more than 70 channels, including cable networks, live sports, and on-demand programming.



  • Help advertisers big and small find more customers. Advertisers recognize the reach and effectiveness of YouTube to build awareness, improve consideration, and drive results. In 2020, we’ll continue to make our solutions simpler and more effective, while keeping responsibility front of mind. We’ve spent the last three years working to strike the right balance between what advertisers think of as brand safety and what creators think of as demonetization. We continue to develop tools that give advertisers confidence about where their ads run. We’re also working to offer more transparency and certainty to creators with more guidance on our advertiser-friendly guidelines and an expansion of our creator self-certification program.



  • Continue to be a place where users come to laugh and to learn. YouTube has become the world's largest video library, a place where people come to be entertained, watch their favorite creators, get help with homework, learn a new hobby, see the latest music video and find community. We’ve seen the ways video is an effective medium for learning ⁠— users can see how to do something and repeat the lesson as many times as needed! Whether it’s help with a math class for college or learning how to sew and becoming an entrepreneur, we know YouTube is a key force for learning. To amplify this positive impact, we’re investing in quality family content, including our $100 million fund dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids.


With these new opportunities have come new challenges around responsibility. From the very first days, we realized the importance of setting the rules of the road with Community Guidelines. Over the years, we’ve built on our commitment to protect the YouTube community. While YouTube is clearly a platform  our focus as a company is to distribute the content produced by others ⁠— that doesn’t mean we don’t have responsibility. This is my number one focus, and we will continue to do the hard work to make sure that we’re on the right side of history.

We think about our responsibility efforts in terms of 4 Rs:


  • We remove content that violates policies as quickly as possible. In Q3 of last year alone, we removed more than 8.7 million videos.
  • We raise up authoritative voices in searches and recommendations for news and other types of sensitive information.
  • We reduce our recommendations of content that brushes up against our policies. We’ve reduced watchtime of borderline content from non-subscribed recommendations in the U.S. by more than 70 percent. Last year we launched these efforts in other markets, including Brazil, France, Germany, and Mexico. And we started 2020 with launches in Italy and Japan, with plans to continue to expand throughout the year.
  • And we reward content that meets our even higher bar for monetization.


We’re proud of the work we’ve done over the past three years to raise the bar on responsibility. Over the past two years, we've made more than 50 policy changes, often in consultation with relevant outside experts around the world who help us craft guidelines that will protect our community in the long run. Today, problematic content is only a fraction of one percent of what’s watched on YouTube, and we want to drive that number down even more. And as the U.S. presidential election approaches, we will continue to balance openness with responsibility by ensuring that YouTube is a reliable source for information. Our efforts include raising up authoritative election news and removing bad actors and misleading content.

Over the next few months, we’ll be celebrating the moments that led up to the public launch of YouTube in May 2005. As I look back on my journey with online video over the past 15 years, I feel incredibly privileged to have been part of these key moments. What inspires me as CEO of YouTube are the stories I hear everyday of how YouTube enabled someone to build a business, gain new skills, laugh, cry, and connect with others. While I don’t know what the next 15 years will bring, I’m certain that YouTube will continue to empower the next generation of storytellers and enrich all our lives.

Source: YouTube Blog


Project Witness: Can VR create empathy?

“We’ve allowed our most vulnerable children to be thrown away, to be traumatized and to be locked up in these jails and prisons, and we’ve got to change this narrative that some children aren’t children.” — Bryan Stevenson



As a human rights lawyer, I spent much of my time visiting girls behind bars. Many were arrested for child prostitution, even though they’d only lived 13 or 14 young years of life — not even close to the age of consent. They were not “child prostitutes,” but victims of child rape and trafficking. In prison, many of the girls were isolated for weeks, spending 23 hours a day in solitary confinement.

It was impossible for the struggles of these girls — and more broadly, the 48,000 U.S. children who are behind bars — to be witnessed. Their stories go unseen and unheard. So, to help these girls be more visible, I came to Google in 2015. And as Senior Counsel on Civil and Human Rights, I wanted to wield technology for the greater humanitarian good. YouTube and Google have always been a tool for people to change their own narratives.

YouTube and Google have also long supported efforts to improve our criminal justice system. Over the last four years, we’ve given over $30M in grants to criminal justice reform organizations, and partnered on projects like Love Letters, helping children send digital love letters to their incarcerated parents on Mother’s and Father’s Day. Through our philanthropy, and use of our platform, we’ve supported the work of those who are trying to do what's right.

That work continues today, with the launch of a project that uses immersive storytelling tools to build empathy through proximity.

Today, YouTube and Google, in partnership with the Campaign for Fair Sentencing of Youth (CFSY), are launching Project Witness — a campaign that allows us to learn from formerly incarcerated children using Virtual Reality.

It works like this: The VR film anchors the viewer in the experience of an incarcerated child. You’re able to see and hear the experience of being in solitary confinement from the viewpoint of a child in an adult prison. YouTube is a powerful platform for so much more than entertainment — from advocacy to education and awareness — that is open and accessible by everyone. VR is a unique format to pull the viewer into the story.

The film is available to everyone on YouTube, and can be watched on desktop or via a VR headset. We will also feature Project Witness at a number of YouTube Spaces and events throughout the year.


Project Witness is one part of YouTube’s ongoing criminal justice initiatives. On February 6, we released an episode of BookTube featuring Bryan Stevenson, based on his best-selling memoir “Just Mercy,” which is now also a feature film. And in the next few weeks we will release a documentary that explores the challenges of the cash bail system.

YouTube is a platform that seeks to give everyone a voice, and we're proud to support the voices who are changing the way formerly incarcerated children are perceived. That’s why I came here, and I haven’t looked back ever since.

Malika Saada Saar, YouTube Social Impact

Source: YouTube Blog