Tag Archives: Maps

Porsche Taylor puts women in the driver’s seat

Porsche Taylor’s first time riding a motorcycle alone could have gone better. “That first ride, I had absolutely nothing on right: My helmet was too big, I didn’t own a jacket. I might have had on some baseball gloves; everything was just totally upside-down wrong,” she says. “But I wasn’t afraid, it was exhilarating. It was trying something new, being in control. It was that initial feeling of the freedom of the wind.”

Porsche was one of the participants in the Women Riders World Relay, a relay ride that spanned the globe, beginning in February 2019 in Scotland and ending February 2020 in London. WRWR organizers used Google products like Maps, Sheets and Translate to make sure riders not only had constant, up-to-date access to their routes, but also were able to explore and connect with one another along the way. 

Video showing women riding motorcycles across the world.

“The whole team did phenomenally with the amount of time they had to put together the route and figure out the baton passes,” says Porsche. Google Maps was particularly useful for creating Porsche’s route. She and her fellow riders rode from Sept. 25 to Oct. 14, starting in Maine and heading west across the Canadian border, then down through the Southwest to the Mexican border in Texas. They crossed the country, occasionally riding through snowstorms and dropping temperatures. “When you consider the seasons we were riding through, it was a definite challenge for organizers to find routes that weren’t closed down.” 

While Google Maps could help the riders along their journey, it couldn’t do anything about inclement weather. “I quit about four times,” laughs Porsche. “Riding in the cold is not my favorite thing to do. But it was a positive experience all the way around; I don’t know that I would ride in the freezing cold again, but I would do a ride with those women again for sure. I always say the bonds are built on the ground: You’re going to love the folks you ride with to death or you won’t be so cool, and I’m happy to say I love those ladies to death.”

Porsche is vocal about the need for more representation for women in the motor sports community, and she says that things like social media visibility and technical tools like Google Hangouts have helped women who may have felt alone in their shared passion find each other. This idea is in part what inspired her to found Black Girls Ride, a magazine and community originally launched as a place for women of color who ride, which has since grown to include all women. What inspired her to launch Black Girls Ride was the lack of representation she saw when she first started riding—especially in long-distance riding. Traditionally, women filled support roles during these cross-country expeditions, taking a literal backseat to men. In fact, Porsche’s first experience on a bike was sitting behind a man, on the back of her cousin’s bike. “I didn’t so much like the feeling of being a passenger...but I loved the feeling of riding.” 

Thanks to women like Porsche and the WRWR riders, the world of motor sports is changing. “Women have become fearless and bold enough to take long distance biking trips on their own. We’re witnessing the explosion of the all-female long distance ride, where women take it upon themselves to create rides that cater to them instead of being a subset of an all-male ride. It’s where we get to take our power back.” 

Talking about these rides and seeing women taking them via social media and internet communities are crucial, says Porsche, who also mentions using Google Hangouts to connect with riders across the country. “You’re able to see the growth of female riders; women taking these long distance trips and riding solo have always been there—there are women riding today who have been doing this since the 60s—but social media is now shining a light on them.” 

That increased visibility is part of Porsche's work with Black Girls Ride. “I knew from riding in LA that there were more of us than the community would admit to. There was no representation in mainstream media, even for women who were riding professionally, there was very little to nothing,” Porsche says. Now "women all over the world are connecting to the Black Girls Ride brand. We have readers in London, Nigeria, France, just about every country you can name. I’m motivated by these women.” Black Girls Ride has become more than a publication, hosting trainings, workshops and events. And while both men and women are included, it’s Porsche’s focus to make sure women riders are invited to the table and that they are given the same representation, advertising and sponsorship opportunities. 

Most of all, she just wants women to feel welcome in this world. “It’s always been my goal to create safe spaces for women to ask questions and get the help they need without fear of ridicule,” she says. “And I’m glad I can be a part of creating that.” 

Learn more about the women behind WRWR and how they planned their relay at goo.gle/womenriders.


Source: Google LatLong


Connecting people with COVID-19 information and resources

Since the beginning of the year, search interest in COVID-19 has continued to climb around the world. Right now the disease is the largest topic people are looking for globally, surpassing even some of the most common and consistent queries we see in Search.

COVID trends

As this public health crisis has evolved into a pandemic, information needs are continuing to change, differing from region to region. When COVID-19 was declared a public health emergency by the World Health Organization (WHO) in late January, we launched an SOS Alert with resources and safety information from the WHO, along with the latest news. The alert has launched in 25 languages across dozens of countries, and people in more than 50 countries can access localized public health guidance from health authorities. 

Expanding our COVID-19 Search experience
Now, as we continue to see people’s information needs expanding, we’re introducing a more comprehensive experience for COVID-19 in Search, providing easy access to authoritative information from health authorities alongside new data and visualizations. This new format organizes the search results page to help people easily navigate information and resources, and it will also make it possible to add more information over time as it becomes available.

Search COVID GIF

In addition to links to helpful resources from national and local health authorities, people will also find a carousel of Twitter accounts from local civic organizations and health authorities to help connect them with the latest local guidance as it’s shared. We’ve also introduced a feature to surface some of the most common questions about the pandemic, with relevant snippets sourced from the WHO and the Centers for Disease Control and Prevention (CDC). 

To help people track the latest information about the spread of the disease, we’re adding modules with statistics and a map showing COVID-19 prevalence in countries around the world. This new COVID-19 experience on Search will roll out in the coming days in English in the U.S., and we plan to add more information and expand to other languages and countries soon.

A website dedicated to help and resources
In addition to launching new features on Google Search that provide easy access to more authoritative information, we’ve worked with relevant agencies and authorities to roll out a website—available at google.com/covid19—focused on education, prevention and local resources. People can find state-based information, safety and prevention tips, search trends related to COVID-19, and further resources for individuals, educators and businesses. Launching today in the U.S., the site will be available in more languages and countries in the coming days and we’ll update the website as more resources become available. Along with our other products and initiatives, we hope these resources will help people find answers to the questions they’re asking and get the help they need.

Guidance around local health services
We’re also looking for more ways we can help people follow authoritative public health guidance and locate appropriate health services through our products. Right now in the U.S., people seeking out urgent care, hospitals and other medical services in Search or Maps will see an alert reminding them of the CDC’s recommendation that symptomatic individuals call ahead in order to avoid overwhelming health systems and increasing the risk of exposure.

Urgent Care COVID

As coronavirus becomes a challenge in more communities and as authorities around the world develop new guidance and tools to address the pandemic, we’ll continue to find more opportunities to connect people with key information to keep themselves, their families, and their communities safe.

How a Local Guide helps women achieve financial freedom

Three years ago, my world changed completely. Three different surgeries after a road accident left me bedridden and confined to one room for a year and a half. I wondered if I would ever fully recover. I wondered if my career would suffer. I wondered if I would be able to do what I loved—traveling, eating out, and meeting new people. I wondered if I would be happy again. 

Thankfully, an optimistic friend planted an idea in my head: “Why don't you leave Google Maps reviews for places you have already visited?” I had no idea this was a possibility. I began to write Google Maps reviews without ever leaving my room in my hometown of Vapi, India—starting with a local restaurant I adore called Sam's Alive Again. I sensed my mood changing daily; I was helping people make better decisions about places to go and things to do. 

Quickly, my numbers added up; I contributed more than 700 reviews and 2,000 photos that have been seen more than 3 million times. In 2018, I was selected to attend Google’s annual meet-up of Local Guides, where top Google Maps contributors from around the world come together in San Francisco. I made new friends and learned about the amazing things they do for their communities, like adding accessibility information on Google Maps to help people with disabilities and arranging volunteer events. I felt helpful and inspired for the first time in a long time.

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Being financially independent frees you from the opinions of others. Priyanka Upadhyay

My growing involvement with Local Guides taught me that photos are powerful. Reviews can transform a business. And technology gives a voice to women. I’ve seen this firsthand. My cousin runs a cake shop called Baker's Love out of her home in Vapi. Now that I’ve added her to Google Maps, she receives orders from far away places online. (She makes the most amazing chocolate cake, by the way.) 

And I loved teaching Urmila, the owner of Dimple Beauty Parlor, how to claim her business on Google Maps, maintain her photos, and respond to reviews. Urmila told me that she saw a jump in her weekly customers, and her business is doing fine. As Urmila says, “It’s essential to be able to stand on your own feet.”

There are so many social and economic hurdles to start a business—and I believe these multiply when you’re a woman. Financial independence frees you from the opinions of others, and I get excited when a woman is motivated to do her own thing. Through Local Guides Connect, our online forum where Local Guides swap tips and network from around the world, I run a group called “Empowered Women of Vapi, India.” Together, we identify stories about women in Vapi; in 2020, we’re organizing 28 meet-ups in all 28 states of India (yes, all!). At each meet-up we will visit the state capital, gather women business owners, improve their Google Maps place pages, and forge connections between Local Guides.

This is my way of encouraging women to keep going—no matter the obstacle. Women are strong, inspiring, and resilient. Today, I’m fully recovered, and looking back, I’m so grateful I didn’t allow my surgeries to stop me.

Google Maps 101: how contributed content makes a more helpful map

Recently, we gave you a behind-the-scenes look at how we map the world and use imagery to capture the meaningful details around us. Now we’re diving into how content contributed by our user community makes Google Maps a more helpful tool for everyday decision making, whether you’re looking for the best burrito in a new city or trying to find a local car mechanic in your neighborhood. 

Contributions create a more helpful map

When we look at the places around us, it’s clear that not all the information we see is online. Store hours get updated, new businesses open and menus rotate.

To ensure that our map reflects the real world, we enable anyone with a Google account to contribute their local knowledge to approximately 200 million points of interest in Google Maps. In fact, everyday people submit more than 20 million contributions to Google Maps, from reviews and ratings to photos, answers to other users' questions, address updates and more. Ultimately, this helps people everywhere make better decisions about where to eat and shop, or things to do and see.

At a new restaurant and don’t know what to order? We can show you the most popular dishes for more than a million restaurants worldwide, made possible by photos and reviews other diners have added to the map. Looking for things to do nearby? In the “Explore” tab you can find recommended lists created by local experts and trusted publishers. 

Hundreds of millions of people each year contribute information that helps keep Google Maps up to date. We recently added a new “Contribute” tab to the app so people can more easily share their local knowledge. Each contribution goes a long way in helping others learn about new places and decide what to do.

Contribute tab in Google Maps

Use the new Contribute tab to easily share your local knowledge on Google Maps

It’s not just personal recommendations people are adding to the map. Each month, community contributions help us update factual information for businesses, roads and addresses around the planet. And thanks to contributions from the global Google Maps community, we’ve been able to add accessibility information, like wheelchair-friendly entrances and restrooms, for more than 50 million places around the planet, helping people with disabilities better navigate and explore their cities.

One of our most passionate groups of contributors is the 120 million Local Guides across 24,000 cities and towns who are committed to making information about their communities on Google Maps more helpful and accurate. See how one of these Local Guides, Adriano Anjos in São Paulo, is making a difference in people's lives by sharing information about blood donation centers on Google Maps:

Local Guide Adriano Anjos contributes information to Google Maps about blood donation centers in his city.

Ensuring the content you see is reliable

Like any platform that welcomes user-generated content, we have to remain vigilant against inappropriate content—the vast majority of which is removed before anyone actually sees it. And as more people contribute to Google Maps, we continue to crack down on the bad actors who violate our policies, using a combination of people and technology to tackle unwelcome content. 

For example, we use automated detection systems, including machine learning models, that scan the millions of contributions we receive each day to detect and remove policy-violating content. In the case of fake reviews, our systems check every single review before it gets published to Google Maps, looking for signs of fake content. Our machine learning models watch out for specific words and phrases, examine patterns in the types of content an account has contributed in the past, and can detect suspicious review patterns. 

While we’re constantly improving our automated systems, we know they’re not perfect as fake reviews can slip through from time to time. So we also deploy teams of trained operators and analysts who audit reviews, photos, business profiles and other types of content both individually and in bulk. And we provide a way for anyone to flag reviews, inappropriate content and misleading places for removal. 

Sorting through the 20 million contributions we receive each day (that’s more than 7 billion contributions a year), in 2019 alone, our technologies and teams:

  • Removed more than 75 million policy-violating reviews and 4 million fake business profiles thanks to refinements in our machine learning models and automated detection systems which are getting better at blocking policy-violating content and detecting anomalies for our operators to review
  • Took down more than 580,000 reviews and 258,000 business profiles that were reported directly to us, as we make it easier for people flag inappropriate content 
  • Reviewed and removed more than 10 million photos and 3 million videos that violated our content policies, as our operators and automated systems get better at catching policy-violating content, such as off-topic photos
  • Disabled more than 475,000 user accounts as we improve our machine learning detection capabilities and develop expanded policies and training for our operators

The vast majority of contributions made to Google Maps are authentic, with policy-violating content seen less than one percent of the time. And we’ll continue to develop new tools and techniques to fight against bad actors. 

Contributed content is an indispensable part of how we’re making Google Maps richer and more helpful for everyone. With people’s contributions, we’ve been building a truly helpful map that not only gets you from A to B, but also helps you find the places and experiences that are right for you, whether you need to tackle last-minute gift shopping or have a craving for pizza.

One man’s mission to add civil rights history to Google Maps

“I think in another life, I would have been a private investigator,” says Paul Kang. The Nashville resident is a paralegal for an immigration law firm, but it’s his hobby as a Local Guide on Google Maps that’s brought out his inner detective, turning him into something of a historian.

Paul and his family moved to Tennessee in 2012, and it was out of necessity that he was first introduced to Google Maps and soon after Local Guides, the community of everyday people who are passionate about sharing their experiences on Google Maps with reviews, photos, videos and more. Their efforts end up making Maps better for everyone. “My wife wanted to know where the post office near her work was, so I looked it up and sent her the map listing,” he says. “And when she went there, she told me it was all closed up.” The post office wasn’t open for business anymore. This sort of thing happened a few more times, and after becoming slightly frustrated, Paul realized he could use Google Maps to edit information. “I started closing things down, replacing duplicate listings,” he says. Eventually, Paul was doing much more than correcting listings. In 2017, the 1955 murder of Emmett Till resurfaced in the news when an interview with the woman who’d accused Till of harassing her—which led her husband and an accomplice to murder Till—admitted it wasn’t true. The tragic, senseless killing of the 14-year-old boy had been a catalyst in the civil rights movement, and the confession reignited interest in the story for Americans everywhere. 

Paul first learned about what happened to Emmett Till when he was a young adult. “I think one of the things I still remember is that the jury acquitted Till’s murderers in 59 minutes, but that they would have [done it] faster if they hadn’t all gone together to get a bottle of pop before rendering the verdict.” 

When he used Google Maps to try and find the site where Till’s body was found, a listing appeared—but didn’t seem like it was in the right spot according to what Paul had read. After using historical resources to learn more about the location, he was able to find it himself on Google Maps—and he decided that everyone else should be able to as well, so he loaded up his wife and kids and started the two-hour road trip south. 

“I just thought, you know what, I’m going to do this, I’m doing to drive my whole family down there,” Paul says. When they got there, he says they discovered a museum dedicated to Emmett Till, but it was only open by appointment--information that hadn’t been listed in Google Maps. Fortunately, the museum was holding an event, and Paul’s family was able to go in. What Paul didn’t realize is how important the experience was for his wife, who was learning about Emmett Till for the first time. “We talked about it as she was going through it. It was shocking to her. It was a big download of information for her, and I know it’s stuck with her and informs her when she’s reading the news today, too.”

Using a 360-degree camera, Paul also took Street View photos of the site where Till’s body was found, and updated the Google Maps data so others can find it. He was even able to find the barn where Till was tortured and added that information to Maps.

Paul's gone on to add more historical information to Google Maps; he thinks he’s added some 50 historic landmarks, give or take. In 2018, for the 50th anniversary of Dr. Martin Luther King, Jr.’s assassination, various sites and memorials in Memphis were being constructed. “I waited to see if the city or some nonprofit maybe was going to add them to Google Maps, but I didn’t see anything,” he says. “So I just started adding them.” 

He also made a point to update information about other memorials to Dr. King, including “I Have Been to the Mountaintop,” a sculpture unveiled in 1976 that was moved to a more prominent part of downtown Memphis. I AM A MAN plaza, an open air installation that opened in 2018 and dedicated to the sanitation workers’ strike of 1968, also wasn’t on Google Maps; Paul made sure both of these sites would surface, complete with historic information. Once when he went to take photos for Street View with his 360-degree camera, a few police officers acting as security at a site asked what he was doing. “I was like, ‘I’m making sure this gets on Google Maps, so people can find it!’” 

News archives and web research power Paul’s exploration of the history of his new state and  he says there’s work to be done to make sure this information remains accessible for future generations. “A lot of the websites cataloging information about these kinds of places with descriptions and photos are volunteer-led,” he says. “What if they decide not to or forget to renew their domain? Those websites could go away.”

Fortunately, Paul’s work won’t be going anywhere. “Even if all these websites go away, Google Maps will still be here.”

Source: Google LatLong


HBD Maps! Reflecting on 15 years of mapping the world

For me, the best way to get to know a new place is to explore its neighborhoods, visit some small businesses, and try some of the local fare. Of course sometimes I just want some comfort food. I’m always happy when I can combine both of these interests by hunting down a good, local veggie burrito. Burritos are one of the things that help me feel normal when jet lagged between time zones. Finding one is easy when I’m in places like Dallas. It’s not always as simple when I’m in a city like Helsinki, or when I’m travelling with people who have food allergies. 

In these moments, I turn to Google Maps for help. Over the years, I’ve discovered some great burrito places. In honor of Google Maps’ 15th birthday, I’ve made a list of some of my favorites on Google Maps (of course!).

 Finding the best burrito might sound trivial in the context of all the amazing things Google Maps can do—from helping to shave hours off a commute over the course of the year to providing SOS alerts during emergencies. But for someone who finds as much joy in a good burrito as I do, it can be a magical moment. We want to continue getting these “burrito” moments right for all our users, whatever that means for you.

The same technology that helps me find a delicious burrito started as an ambitious goal 15 years ago to map the entire world. I know first-hand how powerful mapping the world can be. In places like where I grew up in India, there wasn’t always a clear structure to the address system. I relied on local knowledge to get to where I was going. In practice, that meant giving an auto rickshaw driver a landmark, like a hotel, and then as I got close, popping my head out to ask for directions to the actual destination. Not always fast or easy. 

Contrast that experience with the first time I used Google Maps in India. I had arrived in Mumbai in the early morning hours and jumped into a cab to get to a friend’s house which was difficult to locate. Using Google Maps, I was able to give the driver turn-by-turn directions without asking anyone. I was excited by how easy it was, but my driver was really blown away.

Not only do maps make it easier to get around; they also can give you a sense of identity when you see your street on the map for the first time. That was one of the revelations of MapMaker. Launched by two Google engineers in 2008, it was a way for people to add streets and local landmarks to improve the experience of Google Maps, starting in India. It quickly evolved to help map floods in the Philippines and Pakistan, and later to allow people in the U.S. add a new road to their neighborhood. Its legacy continues today with Local Guides, our active community of more than 120 million users who help keep the map factual and up to date by contributing reviews, photos and local expertise. 

One of the next frontiers for Maps will be to help the billions of people who live without a physical address get a digital one. These open-source digital addresses, called Plus Codes, are based on latitude and longitude coordinates, rather than a street address, and can be used freely by anyone. With a digital address, more people will be able to access things like banking and emergency services, receive personal mail and deliveries, and help people find and patronize their businesses. It’s still in early days, but we’re excited about the potential.

All of this is built on amazing amounts of computing power and technical innovation. For example, when we started Street View, our effort to map the images of every street in the world, we realized we need more than just people to help organize all of the photos generated by the Street View cars. That helped to inspire deep investments in machine learning—and these investments continue to accelerate our progress to make maps (and all of our products) useful to people around the world. 

I’m so proud of how Google Maps has grown from a small team with a big mission, to helping a billion people discover the world around them. Wishing Google Maps a very happy 15th birthday—I may have a burrito to celebrate!

Source: Google LatLong


A look back at 15 years of mapping the world

Fifteen years ago, we launched Google Maps as a useful way to help people get around. Working on Google’s geo efforts for more than 15 years, watching Maps grow into what it is today has been an unbelievable experience. As we’ve added features and capabilities, Google Maps has evolved into much more than a website that gives you turn-by-turn directions. Today, it’s a gateway to exploring the world—both digitally and in real life, on foot or by car, via public transit or a wheelchair. 

Pardon the pun, but it’s been a long road! And in honor of Google Maps’s birthday, we’re looking back at some of the most important and exciting moments along the way. 

1. Google Maps is born. On Feb 8, 2005, Google Maps was first launched for desktop as a new solution to help people “get from point A to point B.” Today, Google Maps is used by more than 1 billion people all over the world every month.

Google Maps 2005

Google Maps in 2005

2. Introducing Google Earth.Just a few months later, Google Earth landed, bringing 3D views of the planet to desktops. Imaging technology has improved significantly since then, and now Google Earth features more than 36 million square miles of high-definition satellite images for digital explorers to journey through.

3. Delivered to developers. It’s difficult to imagine a time when sites all over the web didn’t embed Google Maps into their pages—but it wasn’t until mid-2005 that the Google Maps API was announced. Today, more than 5 million websites and apps use Google Maps Platform every week.

4. Google Trip Planner takes on Portland.In December 2005, Portland, Oregon became the first city to use Transit Trip Planner, helping commuters see public transit schedules and routes. It started as a standalone product but was eventually folded into Google Maps. Over the years, the feature made its way to cities across the globe.

Transit_on_Google_Maps.gif

A clip from a 2008 video showing a public transit trip

5. Real-time traffic news. Nobody likes traffic—but traffic updates are another story. About two years after launching Google Maps, we introduced real-time info on traffic conditions for more than 30 U.S. cities. And so the phrase “there’s a lot of red...” was born.

Traffic in Maps

An early version of traffic conditions in Maps (on desktop!)

6. Take it to the Street View. May 29, 2007 marked the debut of Street View, which has become a much-beloved part of Google Maps. To collect imagery for Street View, we’ve strapped cameras to everything from snowmobiles to camels, and in total, captured more than 10 million miles.

Street View launch video

 Street View might win the award for Google’s quirkiest launch video ever.

7. Maps goes mobile.Yes, there was a time before smartphones could direct you anywhere and everywhere. In November 2007, Google Maps made the leap from desktop to mobile phones and was first available for Blackberry and Palm devices. In 2008, our first Android app launched, followed by the iOS app in 2012. 

8. Navigation gets the green light. In 2009, a welcome update to Maps brought turn-by-turn navigation to the app. No more getting lost after you missed a turn!

Maps_Beta.gif

A clip from a 2009 launch video for turn-by-turn navigation. Groovy.

9. Street View Trekker takes us to new heights—literally. You might have thought Street View was already capturing unusual places, but in 2012 we introduced the Street View Trekker, bringing all the high-tech equipment needed to capture imagery into a backpack. We first took the Trekker out to explore the Grand Canyon, and since then it’s captured imagery from hard-to-reach places like the Amazon rainforest and the top of the Eiffel tower.

trekker.jpeg

The Street View Trekker’s first stop? The Grand Canyon.

10. Say hello to hidden gems. Google Maps isn’t only about exploring the globe; we’ve also loved helping people find out what’s in their own neck of the woods. Building on our longstanding work to provide relevant local information, in 2014, we made it easier to browse information like hours, ratings and prices about restaurants, bars and hotels. Today, you can see these sorts of details for about 200 million businesses and places worldwide—right from your Explore tab.

11. Taking care of businesses. We’ve always made it a priority to help businesses share relevant information on Google, and in June 2014, we made that even easier with Google My Business. It’s a one-stop-shop for business owners to manage their presence on Google Maps and Search by updating their business info, adding photos, responding to reviews and more. 

12. No connection? No problem. In November 2015, we launched offline maps, so that even when you don’t have connectivity, you can still get turn-by-turn driving directions, search for specific destinations and find useful information about places.

Offline Maps 2015

A GIF from 2015 showing offline access

13. Meet your Local Guides. In the same month, we introduced the Local Guides program, a passionate community of users (now 120 million Local Guides strong!) who share reviews, photos and knowledge about places around the world. 

14. Have wheelchair, will travel. In March 2018, we brought wheelchair-accessible routes to Google Maps to make transit and navigation easier for those with mobility needs. Today, Google Maps includes accessibility info like wheelchair-friendly entrances and restrooms for more than 50 million places around the world.

Access

A 2018 GIF showing wheelchair accessible information in Maps

15. And we’re live—with Live View. Last February, we announced Live View, which uses augmented reality to help you understand which way to walk, with arrows and directions clearly overlaid on your view of the world.

The world is constantly changing, and so is the way we get around in it. And as it does, Google Maps will be there every step of the way, building new tools that help you navigate, explore and get things done, wherever you are.

Source: Google LatLong


Charting the next 15 years of Google Maps

It’s easy to take for granted how much information about the world is now available at our fingertips. But it wasn’t long ago that traveling to a new place meant fumbling through sheets of turn-by-turn instructions while trying to keep one hand on the steering wheel, with no way to anticipate how bad traffic would be or find a restaurant along the way. It was around that time, 15 years ago, that Google Maps set out on an audacious goal to map the world. 

I remember seeing early versions of Google Maps and being amazed at how easily you could scroll, zoom and search the world. One of my earliest memories of working on Google Maps was as a member of our user experience team, which designs and improves the usability of our products. In a world before smartphones, one of the biggest questions that we agonized over was where to put the Print button on the page so that people could easily take their directions on the go. 

Needless to say, a lot has changed. Google Maps has mapped more than 220 countries, surfaced information for about 200 million places and businesses, and helped billions of people get from point A to point B with confidence. In the beginning, we focused on answering the question: “How do I get from here to there?” Over time, our mission has expanded from helping you navigate to also helping you discover the best places to go and things to do once you’re there. As we celebrate our birthday this week, we’re reflecting on how the definition of what a map can do has broadened, and how machine learning will propel us forward from here. 

Navigating the world: From simple directions to Live View 

Fifteen years ago, printing out directions was considered state-of-the-art. So the idea of getting turn-by-turn driving navigation from your phone while on the road seemed revolutionary. In 2009, Google Maps pioneered turn-by-turn mobile navigation, and we’ve since added directions and navigation for walking, transit, bicycles, two-wheelers, and more—all with the goal of helping you with every trip across every mode of transportation. Since people increasingly use a mix of transportation options in a single trip—like walking to the train station and then taking a rideshare to their final stop—one of our next challenges involves stitching together these navigation options and ETAs for a more seamless experience.


Directions alone aren’t enough. We’re also helping you get there faster and more comfortably by arming you with relevant real-time information like live traffic alerts, predictions for how crowded your bus will be and which bike-sharing locations have available bikes. And we’ve used technology like augmented reality (AR) to help bring the map to life in helpful ways. Last year we introduced Live View, which uses AR, AI and your smartphone camera to show you your surroundings with the directions overlaid. It solves the real pain point of walking halfway down the block toward a place only to realize you’re going the wrong way (I’ve definitely been there!).

Exploring the world once you get there

We’ve always fundamentally believed that a map is much more than masses of land and sea, that a city is more than a web of streets. After all, the things that make my hometown shine are the brunch spot with my favorite veggie scramble, the pet salon that keeps my dog happy while he gets a trim, and the pizza spot with the foosball table that keeps my kids entertained while we wait. A truly helpful map reflects all of those local insights and helps you find places and experiences that are right for you—so that’s been a big focus for us over the last few years. 


Until recently, if you were looking to grab a slice of a pizza, you’d get a list of 20 nearby pizza joints. (And way before that, you’d have to search in advance on a desktop to get the list, or if you were already out of the house you had to roam streets seeking the smell of melted cheese!) Now, we can help you find all of the pizza spots nearby, when they're open, how crowded they’ll be, and which one has the best toppings. Once you’ve decided where to go, you can easily make a reservation or call the restaurant. 


Doing this well at scale requires a deep understanding of businesses and places—which is where our active community of users comes in. Every day, people contribute more than 20 million pieces of content to Google, like photos, reviews and ratings. These contributions continually make our map richer and more helpful for everyone. They also power features like popular dishes at restaurants, up-to-date road closures and wheelchair accessible routes. We’re also making it easy for you to get things done at these places within Google Maps—so you can go from finding a yoga studio to booking a class. 

The technology propelling the future of Maps

The world is always changing—new roads are added, bus routes are changed and natural disasters alter accessible routes. That’s why a map needs to be updated, comprehensive and accurate. Major breakthroughs in AI have transformed our approach to mapmaking, helping us bring high-quality maps and local information to more parts of the world faster. 


For instance, we worked with our data operations team to manually trace common building outlines, then trained our machine learning models to recognize building edges and shapes. Thanks to this technique, we’ve mapped as many buildings in the last year as we did in the previous 10. Elsewhere, machine learning helps us recognize handwritten building numbers that would be hard even for a passerby in a car to see. This is especially important when mapping areas where formal street signs and house numbers are uncommon. In Lagos, Nigeria alone, machine learning has helped us add 20,000 street names, 50,000 addresses, and 100,000 new businesses—lighting up the map with local places and businesses where there once was little detailed information. 

The map of the next 15 years 

As we celebrate our birthday and look ahead to the next 15 years, we’re rolling out a few new updates, including a refreshed look for the app and more information about your transit rides. And we’ve updated our Google Maps icon to reflect our journey.


When we set out to map the world, we knew it would be a challenge. But 15 years in, I’m still in awe of what a gargantuan task it is. It requires building and curating an understanding of everything there is to know about the physical world, and then bringing that information to people in a way that helps you navigate, explore and get things done in your world. The real world is infinitely detailed and always changing, so our work of reflecting it back to you is never done.

Source: Google LatLong


Street View’s 15 favorite Street Views

The past 15 years of Google Maps have been an incredible journey, and Street View has been along for much of the ride. To celebrate Google Maps turning 15, we’re sharing a list of our 15 favorite Street Views from over the years. 


Street View started as a project to help people explore different places from their computers, and launched in 2007 with the quirkiest product launch video ever. Today, Street View has become a key part of how we map the world in more than 220 countries and territories.


Of the 170 billion Street View images we’ve collected, these are some of our favorites. They transport people to amazing places, foster cultural awareness, encourage conservation and make our planet more accessible to all. Take a look and enjoy the view with us.

1. Scale Yosemite’s El Capitan with a famous climber

Go mountaineering in Yosemite without having to take a 3,000-foot climb up El Capitan. Some people did incur risk to bring you up the wall, but trust us, they’re professionals.
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2. Float through the International Space Station in Space View

All but one of our Street View image collections have something in common: gravity. But with the right stuff and a collaboration with NASA, we were able to overcome truly unique obstacles to bring everyone a taste of what it’s like to be an astronaut.
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3. Horse around with us at Mongolia’s Lake Khövsgöl Ice Festival

How do you spend a bone-chilling winter in Mongolia? By going outside and having a festival on an ancient frozen lake, of course! We took Street View to the party and hopped on a horse-drawn sleigh for the sweetest of rides across a glacial playground.

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4. Climb the monarch of mountains: Mont Blanc in the Alps

If you’re ready for dramatic views of snow-tipped mountain tops, take a journey 16,000 feet up Mont Blanc. We partnered with world-renowned alpine photographers, skiers, mountaineers, climbers and runners to collect Street View of Western Europe’s highest peak so that you can run on a summit, ice climb up a serac and ski knee-deep in some of the best powder on Earth.
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5. Take in Tokyo's cherry blossom season 

Japan’s sakura, or cherry blossom season is world famous. Take a casual stroll with Street View during Tokyo’s spring time and be sure to look left to catch a glimpse of the famous Zōjō-ji Temple, located in the Shibakoen neighborhood near Tokyo Tower.

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6. Bathe in La Sagrada Familia’s lights without the crowds

Let your jaw drop as you enter the main chamber of La Sagrada Familia. This might be your only chance to witness the church’s famous tree-like columns, shimmering lights and vertigo-inspiring views without having to join a herd of gawking visitors.

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7. Scuttle with crabby company on Christmas Island 

Head over to Christmas Island, a remote tropical territory of Australia, to shellebrate the island’s annual red crab migration. Along with a sweeping sunset view you can see millions of crabs march from the forest and right into the sea.
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8. Stroll through the majestic Sheikh Zayed Grand Mosque in Abu Dhabi

See architectural styles from Muslim civilizations in the Sheikj Zayed Grand Mosque, one of the world’s largest. Able to accommodate 40,000 worshippers, the mosque has an open-door policy, inviting visitors from around the world to see its intricate domes, reflective pools and mesmerizing prayer hall.

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9. Drift with the Ilulissat Icefjord in Greenland

Feel the chill as you peer at Greenland’s Ilulissat Icefjord, where a glacial ice cap meets the ocean. Named a UNESCO World Heritage site in 2004, it’s imagery like this that reminds us both of our planet’s beauty and of how climate change is impacting the natural world.

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10. Meet the world’s only flightless parrot: the endangered kākāpō

Virtually step into the home of the kākāpō and explore prehistoric New Zealand just as it was millions of years before the first boat ever landed on its shores. Join Street View on an exclusive tour of windswept sanctuaries and pristine reserves that are off-limits to visitors.
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11. Cruise through the Amazon on the Rio Negro River

With Street View, you can ferry down the Rio Negro River and see images taken across more than 30 miles of remote and diverse shore, forest and village.
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12. Visit the floating homes of the Uros in Lake Titicaca

Cultures, countries and climates may differ, but we all have a place to call home. See how the Uros people of Lake Titicaca in Peru make their homes on floating reed islands that entire villages rest on top of.
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13. Take in the Eiffel Tower

Whether you suffer from crippling vertigo or just haven’t had the chance to see the iconic Eiffel Tower, Street View has you covered. You can take a tour of the top of Paris right from home, catching a glimpse of attractions like the Arc de Triomphe, Montmartre and the river Seine.

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14. Gaze up at the Northern Lights

You don’t have to travel to the most northern corners of the world to see the natural phenomenon that is the Northern Lights. It took our team six nights in the snow before finally being able to capture the elusive Aurora Borealis on the frozen Pitkäjärvi Lake in Finland.

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15. Meander through Machu Picchu

After waiting years to secure permission to collect imagery from this world wonder, we methodically zig-zagged through the ancient site’s terraces and temples with Google Arts & Culture over seven days to make this world heritage site accessible to all.
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Source: Google LatLong


Google Maps is turning 15! Celebrate with a new look and features

In 2005, we set out to map the world. Since then we’ve pushed the limits of what a map can do: from helping you easily navigate from point A to B, to helping you explore and get things done in the world. With more than 1 billion people turning to Google Maps to see and explore the world, we're celebrating our 15th birthday with a new look and product updates based on feedback from you.

A fresh look from the inside out

Starting today, you'll see an updated Google Maps app for Android and iOS that gives you everything you need at your fingertips with five easy-to-access tabs: Explore, Commute, Saved, Contribute and Updates.

  • Explore: Looking for a place nearby to grab lunch, enjoy live music or play arcade games? In the Explore tab, you’ll find information, ratings, reviews and more for about 200 million places around the world, including local restaurants, nearby attractions and city landmarks. 

  • Commute: Whether you’re traveling by car or public transit, the Commute tab is there to make sure you’re on the most efficient route. Set up your daily commute to get real-time traffic updates, travel times and suggestions for alternative routes. 

  • Saved: People have saved more than 6.5 billion places on Google Maps—from the new bakery across town to the famous restaurant on your upcoming vacation. Now you can view all of these spots in one convenient place, as well as find and organize plans for an upcoming trip and share recommendations based on places you've been. 

  • Contribute: Hundreds of millions of people each year contribute information that helps keep Google Maps up to date. With the new Contribute tab, you can easily share local knowledge, such as details about roads and addresses, missing places, business reviews and photos. Each contribution goes a long way in helping others learn about new places and decide what to do. 

  • Updates: The new Updates tab provides you with a feed of trending, must-see spots from local experts and publishers, like The Infatuation. In addition to discovering, saving and sharing recommendations with your network, you can also directly chat with businesses to get questions answered.

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Our five tabs provide easier access to everything you need in Google Maps.

We’re also updating our look with a new Google Maps icon that reflects the evolution we’ve made mapping the world. It’s based on a key part of Google Maps since the very beginning—the pin— and represents the shift we’ve made from getting you to your destination to also helping you discover new places and experiences.

And because we can’t resist a good birthday celebration, keep an eye out for our celebratory party-themed car icon, available for a limited time when you navigate with Google Maps.

Made for you, on the go

We’re constantly evolving to help you get around—no matter how you choose to travel. Our new transit features in the Google Maps app help you stay informed when you’re taking public transportation.


Last year, we introduced crowdedness predictions to help you see how crowded your bus, train or subway is likely to be based on past rides. To help you plan your travels, we’re adding new insights about your route from past riders, so you’ll be able to see important details, such as: 

  • Temperature: For a more comfortable ride, check in advance if the temperature is considered by past riders as on the colder or warmer side. 
  • Accessibility: If you have special needs or require additional support, you can identify public transit lines with staffed assistance, accessible entrance and seating, accessible stop-button or hi-visible LED. 
  • Women’s Section: In regions where transit systems have designated women's sections or carriages, we'll help surface this information along with whether other passengers abide by it. 
  • Security Onboard: Feel safer knowing if security monitoring is on board—whether that’s with a security guard present, installed security cameras or an available helpline.
  • Number of carriages available: In Japan only, you can pick a route based on the number of carriages so that it increases your chances of getting a seat.

These useful bits of information come from past riders who've shared their experiences and will appear alongside public transit routes when available. To help future riders, you can answer a short survey within Google Maps about your experience on recent trips. We’ll start rolling this out globally in March, with availability varying by region and municipal transportation agency.

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New trip attributes help you make informed decisions about your travel plans.

A sense of direction

Last year, we introduced Live View to help you quickly decide which way to go when you start a walking route with Google Maps. By combining Street View’s real-world imagery, machine learning and smartphone sensors, Live View in Google Maps shows you your surroundings with the directions overlaid in augmented reality. 


Over the coming months, we’ll be expanding Live View and testing new capabilities, starting with better assistance whenever you’re searching for a place. You’ll be able to quickly see how far away and in which direction a place is.

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Live View will soon help you get oriented in the right direction in new ways.

A big thank you to everyone for placing your trust in us and for being with us on this wild ride over the last 15 years. See you out there on the journey!

Source: Google LatLong