Search ads and the importance of landing page navigation Learn more about how we create helpful ads experiences for people using Search. Source: The Official Google Blog
New ways to help you drive performance with Demand Gen New features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces. Source: Google Ads & Commerce
Meridian is now available to everyone Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets. Source: Google Ads & Commerce
Kick off 2025 with new Performance Max features New improvements to reporting, controls and creative capabilities are coming to Performance Max. Source: Google Ads & Commerce
5 ways our latest Gemini models are changing retail Here are five ways Gemini models and generative AI are helping retailers modernize their businesses. Source: The Official Google Blog
Increasing the power of engagement and creators on YouTube An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators. Source: Google Ads & Commerce
Improve ad performance with Travel Feeds in Search Ads With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance. Source: Google Ads & Commerce
New ways for marketers to reach customers with AI Overviews and Lens With ads in AI Overviews and Google Lens, you can connect with the customers at the perfect moment from discovery to action. Source: The Official Google Blog
New features and controls for your AI-powered campaigns Google Ads announces new features, including more generative AI tools, more insights and more controls for AI-powered campaigns. Source: The Official Google Blog
Simpler data privacy for advertisers with confidential matching Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions. Source: Google Ads & Commerce