We’re using generative AI in ads to help advertisers manage complexity and improve performance.
Introducing a new era of AI-powered ads with Google
We’re using generative AI in ads to help advertisers manage complexity and improve performance.
Tag Archives: Google Ads
We’re using generative AI in ads to help advertisers manage complexity and improve performance.
Search Ads today and in the future
As we use the power of generative AI to create more natural and intuitive Search experiences, ads will continue to play an important role.
Source: Google Ads & Commerce
More effective media buying on apps
Details on how Google Ads plans to buy media on apps and an update on Google bidding with third-party app monetization platforms.
Source: The Official Google Blog
New ways to build awareness with YouTube Shorts
This week at the IAB NewFronts, we’re announcing new ways to introduce Shorts into your awareness campaigns to reach highly engaged YouTube audiences.
Source: Google Ads & Commerce
Reach Gen Z audiences where they are on YouTube with new music ad solutions
Reach Gen Z audiences across devices and formats with new music ad solutions.
Source: Google Ads & Commerce
Results from Google Ads’ interest-based advertising testing
Results of Google Ads’ experiments with privacy-preserving signals for interest-based audiences to help drive performance without 3p cookies.
Source: The Official Google Blog
It’s time to register for Google Marketing Live: May 23, 2023
Registration for Google Marketing Live is now open. Get a front row seat on Tuesday, May 23, at 9 a.m. PT.
Source: Google Ads & Commerce
Our 2022 Ads Safety Report
Annual report on Google’s efforts to prevent malicious use of our ads platforms
Source: The Official Google Blog
Chart new growth for your games business
New product announcements from Google Ads and AdMob at the 2023 Google for Games Developer Summit for mobile game developers.
Source: The Official Google Blog
Charting the course for third-party cross-media audience measurement
A Letter to the Industry: Getting cross-media audience measurement right. And why we all need to hold ourselves to a higher bar.