Monthly Archives: January 2012

Find and Follow Public Author Profiles

Much of scholarship is learning what others have discovered and building on it. Today, we are making it easier for you to keep up with your colleagues’ work.

Public author profiles already appear in Google Scholar search results when someone searches for an author’s name, e.g., [hal varian]. Now, author names in search results can also link to their profiles, e.g., [active disks], [latent dirichlet allocation model].

If you find an interesting article by an author who has a public profile, you can easily browse his related or recent work. You can also follow his work by creating email alerts for new articles written by him or new citations to his articles.

You can, of course, follow citations to your own articles by going to your public profile and clicking “Follow new citations”. This would alert you to all the research that your work has influenced.

To make it possible for researchers everywhere to find and follow your work, you need to create a profile, make it public, and add a verified email address. Also, if you’ve written articles under different names, e.g., a maiden name, please edit your profile to contain both names, e.g., “Marie Curie (Sklodowska)”. Here is hoping this update will help scholars worldwide keep up with all your work.

Posted by: James Connor, Software Engineer

Source: Google Scholar Blog

What We Learned from CES 2011

(Cross-posted on Google Retail Blog)

Well, it’s been just over a week since we wrapped up another exciting CES with some very innovative new product displays. From the world’s thinnest tablet (and a concept tablet...and a waterproof tablet!), to a range of smart tvs, to a surge in ultrabook designs, and of course who could leave out the sleek new smartphones, this year’s show had many talked about products.

But what will have consumers buzzing the remainder of the year, as many of these products gear up for their official releases? While it’s tough to predict that, we did want to take a quick look at what happened after CES last year, to glean insights into some trends we can look for this year.

Insight #1: CES week search volume could be a good indicator of launch week popularity

Insight #2: CES 2012’s Top 5 Products had 50% more Google Searches than CES 2011’s Top 5
ASUS Transformer Prime looks like a potential big winner based on Google search volume, and its volume was even greater than two of last year’s hottest products, the HTC Thunderbolt and Motorola Atrix.

Insight #3: Samsung made a much bigger splash this year with 3 of top 5 mobile searches, while in 2011, HTC had 2 of the top 5 products. Top products are determined based on query volume.

Insight #4: Among top launches, the Nokia Lumia was the most frequent 2012 product searched in a single session on Google.com and heavily searched on YouTube. The ASUS Eee Pad and Transformer Prime were cross-researched on Google.com most often with the Lumia. User activity on Youtube showed top term Nokia Lumia with 1.3 million video views for the Nokia LumiaTV ad.The ASUS Eee Pad had ~400K video views for review and there were about ~540K views for “Ipads2 vs ASUS”.Consumers are searching primarily for products and product reviews on Google.com & YouTube to learn more about new launches during CES.

Nina Thatcher and Amy Liu, The Google Tech Team

Source: CPG Blog

Get a pulse for the posts your readers like most with the +1 counter

As we mentioned in our Connect to Google+ post a few weeks ago, we’ve been hard at work to bring you new ways to grow your blog and engage with your readers using Google+.

Today we’re happy to introduce the +1 counter, which allows you to quickly scan your dashboard to see which posts are most popular on your blog. Each time a reader clicks the +1 button on a post, a +1 gets added to that post's counter and their profile photo and name will appear.

The +1 button is available on all Dynamic Views posts by default, and can be enabled on most other template types by clicking on the Layout tab in your dashboard, clicking Edit in the Blog posts section, and checking the Show Share Buttons box.

If you don't have a Google+ account yet, don't fret. It's easy to join Google+ here.

Happy blogging!

Posted by Bruce Polderman, Product Manager

Source: Blogger Buzz

Now offering Docs for Takeout

It’s been easy to liberate your Google Docs in lots of different formats for awhile now -- ODT, PDF, RTF, Text, Word, HTML -- you name it. Starting today, you can export them along with everything else on the Google Takeout menu.

Choose to download all of the Docs that you own through Takeout in any of the formats mentioned above. We’re making it more convenient for you to retrieve your information however you want -- you can even Takeout just your docs if you'd like. Lastly, be sure to click on the new "Configure" menu if you'd like to choose different formats for your documents.

Posted by JJ Lueck, The Data Liberation Front

Source: Data Liberation

A new and easy way to add new pages to your Custom Search Engine’s index

Our users have been telling us that while they love the concept of on-demand indexing, manually entering URLs or keeping a Sitemap up to date is too cumbersome. A new year brings a new and improved solution. If you are a Webmaster Tools verified site owner and have a page that links to your site’s latest content, simply provide us with that page’s URL and we will periodically visit it to discover your site’s new content.

For example, as the owners of this blog, we can provide the URL of the blog’s landing page, googlecustomsearch.blogspot.com, to our CSE. It will then periodically visit that URL and add any new links to content on this blog to our CSE’s index. Since this URL automatically links to all new content on this blog, our CSE’s index will always automatically get updated.

You can provide a URL(s) to your CSE via the URLs linked from a page feature in the Indexing page of your CSE’s Control Panel. Note that this feature is only for the discovery of new content and does not refresh content that has already been indexed.

To learn more about URLs linked from a page, please visit our help center. Let us know what you think in our discussion forum.

Posted by: Liqian Luo, Software Engineer

Source: Custom Search Engine

Your Interview with President Obama

If you could hang out with President Obama, what would you ask him? Would your question be about jobs or unemployment? The threat of nuclear weapons? Immigration reform? Whatever your question is, submit it on YouTube for the opportunity to ask the President directly in a special interview over a Google+ Hangout from the White House.

On Monday, January 30, a few days after delivering his State of the Union address to the nation, President Obama will answer a selection of top-voted questions you’ve submitted in a live-streamed interview. Starting today through January 28, you can visit the White House YouTube channel to submit your video and text questions and vote on your favorites. Your YouTube questions will drive the interview, and several participants with top-voted questions will be selected to join the President in the Google+ Hangout to take part in the conversation live.

So take out your camera, check your hair and go to youtube.com/whitehouse to submit your question now. Need ideas? Visit youtube.com/whitehouse on Tuesday night at 9:00pm ET to watch the President’s State of the Union address live. The address will be followed by the Republican response on Speaker Boehner’s YouTube channel.

Video questions are preferred (though we also accept text) and should be about 20 seconds long. In the video description, be sure to tell us a little bit about yourself, like where you’re from.

Your Interview with President Obama will be streamed live at 5:30pm ET on on January 30 on youtube.com/whitehouse. You have until midnight ET on January 28 to submit your question and make your voice heard on the issues that matter to you.

Source: Politics & Elections

2012 Predictions For Marketing To Moms

Great article out this week on by Holly Pavlika at mediapost emphasizing the importance of video and mobile in marketing to moms in 2012. You can read the whole thing here.

Here are the video and mobile highlights:

1. More mom video content on the web.

Moms love to view other moms in action. They trust what another mom has to say more so than they do celebrities. And they consume a lot of video on a weekly basis. So it’s only natural that video content will continue to rise. YouTube is commissioning new channels and Deca has launched “Kin,” a mom/women’s channel. And, don’t forget “The Mom’s View” from Maker Studios. Moms are also finding that their personal channels on YouTube can turn them into web celebs, lead to book deals and make them money with the right content. Brands need to jump on the video bandwagon if they want to stay engaged with mom.

2. Mobile will continue to influence mom’s path to purchase.

Moms armed with smartphones are putting them to good use. Brands that don’t yet have a mobile strategy are way behind the curve. Moms see mobile as their command center and remote control for managing life. According to BabyCenter, 53% of moms purchased a smartphone because they had become a mom. And, it’s influencing her path to purchase. With smartphone and apps in hand, she can comparison shop, check out potential purchases with friends, download coupons, manage the budget and more. Her phone is connecting her to all the information and references she needs to make a purchase decision.