Author Archives: anzprteam

Magpies, masks and a mullet: 5 trends that show what inspired Aussies to search, cheer and learn this footy season

Over the past few years, we’ve been working to help Aussies connect with all things footy – whether we’re delving into our rich sport heritage, following live footy scores and fixtures or voting for the Mark of the Year directly in Search. 

2020 has thrown us all kinds of curve balls – from pausing the season to putting clubs in hubs – but our spirit hasn’t been shaken. Search shows we Aussies have stayed dedicated to our game. 

As we get ready for Saturday’s blockbuster AFL Grand Final between Geelong and Richmond, we’re looking back at what and how we searched this footy season: 

 1. Power to AFL Women  



A clear standout in Search is the growing interest in AFLW – which hit a new all time high in 2020. With four new clubs entering the league in 2020, the rapid expansion of AFLW prompted uptick in Searches for clubs such as West Coast Eagles, which was the most Searched AFLW team this season. 



2. Teams on top (in Search) 

While the Collingwood Magpies won’t be on the field this Grand Final day, they topped the ladder for the most searched for clubs in 2020. Here are the top AFL teams ranked by Search interest in Australia in 2020 so far: 
1. Collingwood Magpies
2. Essendon 
3. Carlton 
4. Richmond 
5. West Coast Eagles 
6. Geelong Cats 
7. Port Adelaide 
8. Adelaide Crows 
9. St Kilda 
10. Fremantle Dockers 

3. Should the AFL bring back State of Origin in 2021? 

Footy fans were fixated on the return of State of Origin footy, as the match was the top trending moment of the season related to AFL. Searches for the match, which was dedicated to bushfire relief, spiked 2000% this year


4. Moments (and a mullet) to remember 



This footy season graced us with iconic kicks and hair-dos that piqued our Search interest. Searches for “goal of the year” spiked +600% this season. Josh Daicos’ goal of the year also spurred an increase in searches for his dad, Peter – who was known as the Macedonian Marvel due to his wonder goals in the 80’s.

Meanwhile, Bailey Smith’s mullet drove a 5000% increase in searches year on year. And unsurprisingly, the pandemic also came into play – as Searches for “AFL coronavirus” and “AFL face masks” have also risen this year. 

5. Tuning in, finding tickets and refining our ball skills 

Aussies came to Search to get help with a range of AFL related queries this season. We wanted to know how to bounce an AFL ball and dreamed of being an AFL player. We tuned in online – and as some cities began to welcome AFL fans back to games, we went looking for tickets. Here’s the list of trending “how to” searches for AFL in Australia in 2020 so far: 
1. How to bounce an AFL ball 
2. How to watch AFL online 
3. How to handball AFL 
4. How to bet on AFL 
5. How to get a job in the AFL 
6. How to score in AFL 
7. How to tackle in AFL 
8. How to kick a football 
9. How to get tickets to AFL grand final 
10. How to be an AFL player 

We're proud to continue our partnership with the AFL through 2022 to help you make the most of each season – from kick off to Grand Final Day. And as you gear up for this weekend, check out this Great Sporting Land collection to relive some of the classic Grand Final moments in Australian history! 

Magpies, masks and a mullet: 5 trends that show what inspired Aussies to search, cheer and learn this footy season

Over the past few years, we’ve been working to help Aussies connect with all things footy – whether we’re delving into our rich sport heritage, following live footy scores and fixtures or voting for the Mark of the Year directly in Search. 

2020 has thrown us all kinds of curve balls – from pausing the season to putting clubs in hubs – but our spirit hasn’t been shaken. Search shows we Aussies have stayed dedicated to our game. 

As we get ready for Saturday’s blockbuster AFL Grand Final between Geelong and Richmond, we’re looking back at what and how we searched this footy season: 

 1. Power to AFL Women  



A clear standout in Search is the growing interest in AFLW – which hit a new all time high in 2020. With four new clubs entering the league in 2020, the rapid expansion of AFLW prompted uptick in Searches for clubs such as West Coast Eagles, which was the most Searched AFLW team this season. 



2. Teams on top (in Search) 

While the Collingwood Magpies won’t be on the field this Grand Final day, they topped the ladder for the most searched for clubs in 2020. Here are the top AFL teams ranked by Search interest in Australia in 2020 so far: 
1. Collingwood Magpies
2. Essendon 
3. Carlton 
4. Richmond 
5. West Coast Eagles 
6. Geelong Cats 
7. Port Adelaide 
8. Adelaide Crows 
9. St Kilda 
10. Fremantle Dockers 

3. Should the AFL bring back State of Origin in 2021? 

Footy fans were fixated on the return of State of Origin footy, as the match was the top trending moment of the season related to AFL. Searches for the match, which was dedicated to bushfire relief, spiked 2000% this year


4. Moments (and a mullet) to remember 



This footy season graced us with iconic kicks and hair-dos that piqued our Search interest. Searches for “goal of the year” spiked +600% this season. Josh Daicos’ goal of the year also spurred an increase in searches for his dad, Peter – who was known as the Macedonian Marvel due to his wonder goals in the 80’s.

Meanwhile, Bailey Smith’s mullet drove a 5000% increase in searches year on year. And unsurprisingly, the pandemic also came into play – as Searches for “AFL coronavirus” and “AFL face masks” have also risen this year. 

5. Tuning in, finding tickets and refining our ball skills 

Aussies came to Search to get help with a range of AFL related queries this season. We wanted to know how to bounce an AFL ball and dreamed of being an AFL player. We tuned in online – and as some cities began to welcome AFL fans back to games, we went looking for tickets. Here’s the list of trending “how to” searches for AFL in Australia in 2020 so far: 
1. How to bounce an AFL ball 
2. How to watch AFL online 
3. How to handball AFL 
4. How to bet on AFL 
5. How to get a job in the AFL 
6. How to score in AFL 
7. How to tackle in AFL 
8. How to kick a football 
9. How to get tickets to AFL grand final 
10. How to be an AFL player 

We're proud to continue our partnership with the AFL through 2022 to help you make the most of each season – from kick off to Grand Final Day. And as you gear up for this weekend, check out this Great Sporting Land collection to relive some of the classic Grand Final moments in Australian history! 

Google Play Points: a rewards program for the ways you Play


Since 2012, Google Play has been your place to find and enjoy apps, games, movies, TV shows, and books. More than 2 billion people in 190 countries use Google Play to discover blockbuster movies, apps that help you be more productive, and books that inspire imagination. 
To show our appreciation, we created a new rewards program called Google Play Points that lets you earn points and rewards for the ways you already use Google Play. Over the two years, millions of people in Japan, South Korea, the US, Taiwan, and Hong Kong have joined the program. Starting this week, Google Play Points is launching in Australia, as well as UK, France and Germany. 

It’s free to join, and you can earn Play Points to use for special items and discounts in top games like Candy Crush Saga and Pokémon GO, or for Google Play Credit to use on movies, books, games, and apps. 


Play your way and earn points 
With Google Play Points, you’ll earn points on everything you buy with Google Play, including in-app items, movies, books, subscriptions and more. You can also earn Play Points by downloading featured free apps and games. Weekly points events can boost your earning rate on movies, books, and select games. 

Google Play Points has four levels, from Bronze to Platinum. Your level depends on how many points you’ve collected, and higher levels have perks like weekly prizes. 


Redeem your Play Points how you’d like 
We’re partnering with developers of some of the top apps and games on Google Play so that you can redeem points for special in-app items like characters, gems and more. You can also use Play Points for Google Play Credit and rent an award-winning movie or buy a best-selling audiobook. 


Join for free 
Google Play Points will be available over the next week. It’s free to join, there is no recurring or monthly fee, and you’ll earn three times the Play Points on everything you buy your first week. To get started, visit Google Play. Tap menu, then Play Points. Learn more about Play Points--and get ready to earn points and rewards. 

Find A Way Together, #WithMe on YouTube

This year has demanded a lot of each of us. And we’ve all been finding our own ways to cope. 
But despite the uncertainty, something profound has been happening on YouTube. People are coming together to support each other, and creators are doing what they do best: showing up for their communities. Whether it’s pausing to check in, find a moment of joy, reflect or simply express vulnerability, creators are sharing their expertise, stories, passions, and a little bit more of themselves. And these simple acts are making a difference. 
For World Mental Health Day, Mental Health Week Australia and National Mental Health Month—we want to shine a light on our YouTube community, and creators who are sharing their stories, and helping others find ways to speak out, take care, and cope. 
Thank you to the registered mental health organisations like Black Dog Institute, Project Rockit and headspace Australia on the platform for sharing your expert knowledge and resources with us. And thank you to the many other creators—from yoga instructors to musicians, from gardeners to gamers—for providing emotional support and a sense of connection just by opening up and talking about what you’re going through. You are all helping us take better care of ourselves and each other. 


Turning to YouTube for Support and Comfort 
Videos related to many practices associated with coping with anxiety and stress, including many hobbies, yoga and exercise, have seen increases in viewership this year. 
Aussie creator Chloe Ting, was one channel offering locals in lockdown an outlet. Videos with ‘Chloe Ting’ or ‘Chloe Ting Challenge’ or ‘#chloetingchallenge’ in the title generated more than 140 million views globally since March 15, 2020.1 
Videos with prayer in the title are also among those seeing an increase in views—up 70 percent in the first quarter of 2020 compared to the prior year.2 Prayer plays an important role in the lives of many, especially in handling stressful situations, and these videos may offer a feeling of solace. They also offer a way to continue participating in religious practices, and to maintain a routine during a time that is anything but routine. 

Mental health exists on a spectrum from illness to wellness and, as such, impacts every single one of us. If you’re looking for ways to take care or you’re interested to hear how others are coping with different experiences, below are a few videos to explore. For more, check out our Mental Health Awareness Playlist


Meet Sarah Chrisp 
Kiwi entrepreneur Sarah aka Wholesale Ted usually shares advice on ecommerce with her 620k fans. This week saw a break in tradition though, when she posted this video on her struggle with anxiety, depression and burnout, and how she restored her sense of wellbeing, and balance. 


Meet Maaz 
He’s a trained medical doctor turned animator extraordinaire. This video breaks away from Maaz’s renowned comedic take on life events and stories, as he talks about the discrimination he faced growing up as Muslim Pakastani in Australia, and how he has learned to be comfortable in his own skin. 


Meet Jason Stephenson 
Average daily views of videos related to insomnia more than doubled after April 1 compared to the first quarter of the year,3 and in turn, average daily views of videos related to guided meditation with “sleep” in the title increased 25 percent in April, compared to March.4  
So find a comfy seat, close down your eyes and take a moment. Jason has attracted almost two million fans to his channel, sharing weekly guided meditations, inspirational talks and affirmations to help you de-stress, find calm and get better sleep. 


Meet Erin May Henry 
Based in Melbourne, Erin has become a go-to for videos on positive self-talk. Tune in for videos like this one on self-care routines, healthy habits and life lessons that’ll help you feel motivated, and supported.


Meet Jamie Perkins 
He shares honest stories about the ins and outs of being a dad to two young daughters. Jamie created his YouTube channel to provide fun, inspirational videos on his approach to life and raising little ones. In this video created for World Mental Health Day, he talks gratitude, and what helps him get through. 


What creators are doing on YouTube is no small thing. Talking openly about coping matters. When creators promote healthy ways of coping and share adaptive skills and tips, they not only inspire us to try new strategies, but they also begin to chip away at the stigma associated with talking about and taking care of our mental health. And when stigma is reduced, we’re more likely to reach out and ask for the additional help we may need. 

If you're looking for support or want to talk, help is available 24 hours a day, 7 days a week, anywhere in Australia and New Zealand: 
Lifeline Australia | 13 11 14 
Kids Helpline | 1800 55 1800 
Beyond Blue | 1300 22 4636 

Lifeline New Zealand | 0800 54 33 54 
Youthline New Zealand | 0800 376 633 

For research-informed mental health resources and free support tools, check out Black Dog Institute.



1 YouTube data, Global, 15 March 2020 - 5 July 2020
2 YouTube data, Global, jan - Mar 2019, Jan - Mar 2020 
3 YouTube data, Global, January - April 2020 
4 YouTube data, Global, March - April 2020 

Find A Way Together, #WithMe on YouTube

This year has demanded a lot of each of us. And we’ve all been finding our own ways to cope. 
But despite the uncertainty, something profound has been happening on YouTube. People are coming together to support each other, and creators are doing what they do best: showing up for their communities. Whether it’s pausing to check in, find a moment of joy, reflect or simply express vulnerability, creators are sharing their expertise, stories, passions, and a little bit more of themselves. And these simple acts are making a difference. 
For World Mental Health Day, Mental Health Week Australia and National Mental Health Month—we want to shine a light on our YouTube community, and creators who are sharing their stories, and helping others find ways to speak out, take care, and cope. 
Thank you to the registered mental health organisations like Black Dog Institute, Project Rockit and headspace Australia on the platform for sharing your expert knowledge and resources with us. And thank you to the many other creators—from yoga instructors to musicians, from gardeners to gamers—for providing emotional support and a sense of connection just by opening up and talking about what you’re going through. You are all helping us take better care of ourselves and each other. 


Turning to YouTube for Support and Comfort 
Videos related to many practices associated with coping with anxiety and stress, including many hobbies, yoga and exercise, have seen increases in viewership this year. 
Aussie creator Chloe Ting, was one channel offering locals in lockdown an outlet. Videos with ‘Chloe Ting’ or ‘Chloe Ting Challenge’ or ‘#chloetingchallenge’ in the title generated more than 140 million views globally since March 15, 2020.1 
Videos with prayer in the title are also among those seeing an increase in views—up 70 percent in the first quarter of 2020 compared to the prior year.2 Prayer plays an important role in the lives of many, especially in handling stressful situations, and these videos may offer a feeling of solace. They also offer a way to continue participating in religious practices, and to maintain a routine during a time that is anything but routine. 

Mental health exists on a spectrum from illness to wellness and, as such, impacts every single one of us. If you’re looking for ways to take care or you’re interested to hear how others are coping with different experiences, below are a few videos to explore. For more, check out our Mental Health Awareness Playlist


Meet Sarah Chrisp 
Kiwi entrepreneur Sarah aka Wholesale Ted usually shares advice on ecommerce with her 620k fans. This week saw a break in tradition though, when she posted this video on her struggle with anxiety, depression and burnout, and how she restored her sense of wellbeing, and balance. 


Meet Maaz 
He’s a trained medical doctor turned animator extraordinaire. This video breaks away from Maaz’s renowned comedic take on life events and stories, as he talks about the discrimination he faced growing up as Muslim Pakastani in Australia, and how he has learned to be comfortable in his own skin. 


Meet Jason Stephenson 
Average daily views of videos related to insomnia more than doubled after April 1 compared to the first quarter of the year,3 and in turn, average daily views of videos related to guided meditation with “sleep” in the title increased 25 percent in April, compared to March.4  
So find a comfy seat, close down your eyes and take a moment. Jason has attracted almost two million fans to his channel, sharing weekly guided meditations, inspirational talks and affirmations to help you de-stress, find calm and get better sleep. 


Meet Erin May Henry 
Based in Melbourne, Erin has become a go-to for videos on positive self-talk. Tune in for videos like this one on self-care routines, healthy habits and life lessons that’ll help you feel motivated, and supported.


Meet Jamie Perkins 
He shares honest stories about the ins and outs of being a dad to two young daughters. Jamie created his YouTube channel to provide fun, inspirational videos on his approach to life and raising little ones. In this video created for World Mental Health Day, he talks gratitude, and what helps him get through. 


What creators are doing on YouTube is no small thing. Talking openly about coping matters. When creators promote healthy ways of coping and share adaptive skills and tips, they not only inspire us to try new strategies, but they also begin to chip away at the stigma associated with talking about and taking care of our mental health. And when stigma is reduced, we’re more likely to reach out and ask for the additional help we may need. 

If you're looking for support or want to talk, help is available 24 hours a day, 7 days a week, anywhere in Australia and New Zealand: 
Lifeline Australia | 13 11 14 
Kids Helpline | 1800 55 1800 
Beyond Blue | 1300 22 4636 

Lifeline New Zealand | 0800 54 33 54 
Youthline New Zealand | 0800 376 633 

For research-informed mental health resources and free support tools, check out Black Dog Institute.



1 YouTube data, Global, 15 March 2020 - 5 July 2020
2 YouTube data, Global, jan - Mar 2019, Jan - Mar 2020 
3 YouTube data, Global, January - April 2020 
4 YouTube data, Global, March - April 2020 

How we keep you safe in the products you use every day

We know that keeping you safe online means continuously protecting the security and privacy of your information. That’s why protections are automatically built into your Google Account and every Google product. Safe Browsing protects more than 4 billion devices, Gmail blocks more than 100 million phishing attempts every day, and Google Play Protect scans over 50 billion apps every day for malware and other issues.


This month, Aotearoa’s Scams Awareness Week 2020 aims to increase the cyber resilience of Kiwis, and at Google, we see the safety of our products as driven by three core principles: keeping your information secure, treating it responsibly and putting you in control. We’re continuously putting these principles into practice, and wanted to share our newest security and privacy protections. 


Proactively protecting you with high-visibility security alerts


When your security is at risk, time is of the essence. We work to make it easy for you to act fast if we ever detect a serious risk to their Google Accounts. Over the years, we’ve developed new ways to notify people about these issues and helped significantly improve their security. In 2015 for example, we started using Android alerts to notify people about critical issues with their Google Accounts, like a suspected hack. Following this change, we saw a 20-fold increase in the number of people that engaged with these new notifications within an hour of receiving them, compared to email.


Soon, we'll be introducing a redesigned critical alert and a new way of delivering it. When we detect any serious Google Account security issue, we’ll automatically display an alert within the Google app you’re using and help you address it—no need to check email or your phone’s alerts. The new alerts are resistant to spoofing, so you can always be sure they're coming from us.  We’ll begin a limited roll out in the coming weeks and plan to expand more broadly early next year.

Easily control your Google Assistant experience with Guest mode


Every day, Google Assistant helps people get things done in their home, whether it's suggesting a new recipe you might like or reminding you of your next appointment. But there are times you may not want you Assistant interactions saved to your Google Account. That's why in the coming weeks, we'll be introducing Guest mode - a new way to use your Google Assistant on home devices. With an easy voice command, you can turn in Guest mode, and your Assistant interaction while in this mode won't be saved to your account. You can turn off Guest mode at any time to get the full, personalised Google Assistant experience again. In addition, you always have the ability to go back and
delete what you said to the Assistant just using your voice, and we've added even more answers to common questions about security and privacy that the Assistant will answer instantly.

Safety is built into all our products


Privacy and security have been core to everything we do since our earliest days as a company. Our teams work every day to make Google products safe no matter what you’re doing—browsing the web, managing your inbox, or seeing family on Google Meet.  Just this week, we announced our work to protect your information with new security and privacy safeguards for Google Workplace and new password protections in Chrome, as well as Chrome’s progress on the Privacy Sandbox, an initiative to fundamentally enhance privacy on the web. To make it easier to control your privacy, you’ll soon be able to directly edit your Location History data in Timeline by adding or editing places you’ve visited with just a few taps, and because Search is the starting point for so many questions, starting today we’ll display your personal security and privacy settings when you ask things like “Is my Google Account secure?”



We're also continuing to work on building technologies that can be used to further protect your privacy across all our products. For example, this year in an industry first, as part of Android 11 we’ve combined differential privacy and federated learning to train the models that allow for next word prediction in Google’s keyboard Gboard. Federated learning, a technique invented at Google, allows developers to train AI models and make products smarter—for you and everyone else—without your data ever leaving your device. In Android 11, we’ll now generate Smart Replies, including emoji recommendations, from on-device system intelligence, meaning the data is never shared with Gboard or Google. 


Protecting your online safety requires constant vigilance and innovation. It starts with building the world’s most advanced security infrastructure and pairing it with responsible data practices and privacy tools that put you in control. We’ll continue to advocate for sensible data regulations around the world and make privacy and security advances that keep you safer online. 


Post content Rahul Roy-Chowdhury, Vice President of Product, Privacy

Boost your home’s signal and style with Nest Wifi

Following the announcement of Nest Mini, Google continues its hardware roll out with the release of Nest Wifi. Homes weren’t built for Wi-Fi, so when we introduced Google Wifi in 2016, we built it to work for anyone, in any home. With Nest Wifi, we’re taking everything Kiwi’s love about Google Wifi and making it even better, a powerful router that provides Kiwi homes with strong, reliable Wi-Fi.  And, you can add additional routers to create a mesh network (and only one needs to be hardwired to the modem) if you need more coverage.

 



Keep it all connected

The Nest Wifi router plugs directly into your modem, forming the basis for a strong and powerful home network. Nest Wifi is more powerful than Google Wifi, delivering up to two times the speed and up to 25 percent better coverage. And if you’ve already got a Google Wifi network, you can easily add Nest Wifi to it for additional coverage.

Simple setup and control in the Google Home App

Setting up Nest Wifi is easy. Plug it in and download and open the Google Home app, which will guide you through setup in minutes. Once you’re set up, you can manage your network in the app alongside your other supported connected devices.

The app makes it easy to share your Wi-Fi password with guests, prioritise devices (like when you’re on a video call), test the speed of your network, set up a guest network or change your password. 

You can also manage separate homes in the app. I’m the tech expert in my family, so I also manage my parents’ network. This way, when I get a call that the Wi-Fi isn’t working, I can quickly check what’s wrong or let them know if they need to call their internet provider. 

My sons are in high school, so while I want them to go offline at certain times during the week, I don’t mind if they stay up later on weekends, playing video games or streaming their favourite shows. With Family Wi-Fi features in the Google Home app, I can easily set my sons’ devices on a Wi-Fi schedule, pause the Wi-Fi to their devices at any time and block adult content on their devices. 


Designed for your home 

Many routers are hidden in a closet or cabinet, where the signal is blocked and can be reduced. Nest Wifi has a beautiful design with soft, rounded edges and unobtrusive lighting. It’s meant to be placed out in the open, where it’ll perform at its best and will naturally blend into your home.

Nest Wifi is built using sustainable materials. The enclosure is made from 45 percent post-consumer recycled plastic.
 

Peace of mind

With Nest Wifi, you’ll also never have to worry about whether or not your router is up to date. We automatically push security and performance updates to your Nest Wifi devices, to help keep your network safe and working at its best. Nest Wifi has been designed with your privacy in mind and per our privacy commitments

Nest Wifi will be available for sale in New Zealand from 14 October 2020. You can get a Nest Wifi router for RRP NZD $299 at Noel Leeming, JB Hi-Fi, Harvey Norman, PB Tech and more retailers in the coming months. From late October, Orcon will provide a Nest Wifi to new customers without a homeline, at no additional cost.

“Orcon customers are always looking for the best, the fastest, and the highest performing technology. Nest Wifi ticks all the boxes. Customer Satisfaction scores of Orcon customers using Google Wifi are markedly higher than those without a mesh solution, and with the latest and greatest Google Mesh solution in Nest Wifi, we expect even higher satisfaction scores.” said Taryn Hamilton, Chief Executive of Orcon.


Post content

Helping Australian retailers and shoppers

Retailers have played a vital role in Australia’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and supporting jobs. 



As more Australian businesses turn to e-commerce, we’ve been focused on supporting them in every way we can. And we’re pleased to announce that from mid-October we are making it free for merchants in Australia to list their products on the Google Shopping tab. More info here



For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs, regardless of whether they advertise on Google. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. 



For advertisers, it means paid campaigns can now be augmented with free listings. 



In the US, where the change was made earlier this year, retailers running free listings and ads got an average of twice as many views and 50 percent more visits—and small and medium-sized businesses saw the biggest increases. 


Australia’s changing retail landscape 



Free listings for Australian retailers comes at a time of huge change in the way people shop and sell across the region. Even before the pandemic, e-commerce was growing fast—over FY19, Australians spent more than $29 billion on online goods, which was up 20.8 percent year-on-year. (1) 



COVID-19 has accelerated these trends: 
  • Between March and August 2020, more than 900,000 new households shopped online for the first time. That’s 35.4% more than the same period in 2019. (2) 
  • 68 percent of online shoppers believe they will increase the number of online purchases after the crisis. (3) 


To help retailers adjust to these changes, we’re offering skills training through Grow with Google and sharing research and insights to inform their business decisions. We’ve launched a playbook and webinar series to help retailers better manage digital storefronts. And we’re working closely with many of our partners to help merchants manage their products and inventory. This includes partners like Shopify, BigCommerce and Dynamic Creative



In advancing our plans with Google Shopping, we hope to build on these programs, providing extra support and relief for Aussie retailers when it’s needed most. 



What’s next? 



Existing users of Merchant Center and Shopping ads don't have to do anything to take advantage of the free listings. For new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months. 



We’re looking forward to working even more closely with retailers throughout Australia, helping shoppers find the products they need more easily, contributing to the recovery from COVID-19, and preparing for longer-term change in local commerce. 



Posted by Renee Gamble, Industry Director, Retail, Google Australia 

Sources: (1) Australia Post, Inside Australian Online Shopping: 2019 eCommerce Industry Update (2) Australia Post, Inside Australian Online Shopping Report, September 2020 (3) Kantar COVID-19 Barometer, n=500 Australians, 18-90 years 14-18th August

Our best Chromecast yet, now with Google TV


Chromecast changed the way we enjoy our favourite movies, TV shows and YouTube videos by making it easy and inexpensive to bring your online entertainment to your TV—a revolutionary idea in 2013. Today, we have more content choices than ever, sprinkled across an ever-expanding variety of apps, which can make it difficult to find what to watch. This inspired us to rethink what simple and easy content discovery on your TV should look like. So today, we're making our biggest leap yet to help you navigate your entertainment choices, bringing together the best of local and global content into one convenient location, with the all-new Chromecast with Google TV. 
Best Chromecast yet 
Chromecast with Google TV has your favourite Chromecast features and now comes with the all-new Google TV entertainment experience. Google TV experience brings together movies, shows and more from across your apps and subscriptions and organises them just for you. We're also bringing our most requested feature—a remote—to Chromecast. 

A new look, inside and out 
The new Chromecast with Google TV comes in a compact and thin design and is packed with the latest technology to give you the best viewing experience. It neatly plugs into your TV's HDMI port and tucks behind your screen. Power it on and you'll be streaming crystal clear video in up to 4K HDR at up to 60 frames per second in no time. With Dolby Vision, you’ll get extraordinary colour, contrast and brightness on your TV. We also support HDMI pass-through of Dolby audio content. 

More power in your hand 
The new Chromecast voice remote is comfortable to hold, easy to use and full of new features. It has a dedicated Google Assistant button that can help you find something to watch, answer everyday questions like “how's the weather?” or play your favourite artist on YouTube Music all with just your voice. And when it's time to cozy up on the couch for movie night, you can control your smart home lights to set the mood or check your front door with Nest Camera to keep tabs on your pizza delivery. We also have dedicated buttons for popular streaming services, YouTube and Netflix, to give you instant access to the content you love. Best of all, you won't have to juggle multiple remotes thanks to our programmable TV controls for power, volume and input. 

TV just for you 
In need of some good movie or TV recommendations? Google TV's For You tab gives you personalised watch suggestions from across your subscriptions organised based on what you like to watch—even your guilty pleasure reality dramas. Google TV’s Watchlist lets you bookmark movies and shows you want to save for later. You can add to your Watchlist from your phone or laptop, and it will be waiting on your TV when you get home. 
Best of all, you'll also have access to thousands of apps and the ability to browse 400,000+ movies and TV shows sorted and optimised for what you like—ask Google Assistant to see results from across your favourite apps, like YouTube, Netflix, Disney+, Stan, 9Now and ABC iview, among others. 

Starting today Chromecast with Google TV is available for pre-order in Australia for $99 in three fun colours to match your decor or personality: Snow, Sunrise and Sky, and will be available from the Google Store as well as other retailers like JB Hi-Fi, Harvey Norman, OfficeWorks, and The Good Guys starting from October 15. Sunrise and Sky will be exclusively available on Google Store. 


Made for music, the new Nest Audio is here

This year, we’ve all spent a lot of time exploring things to do at home. Some of us gardened, and others baked. We tried at-home workouts, or redecorated the house, took up art projects. But one thing that many—maybe all of us—did? Enjoy a lot of music at home. Personally, I have spent so much more time listening to music during quarantine—bossa nova is my go to soundtrack for doing the dishes and Lil Baby has become one of my favourite artists. 
So, in a time when we’re all listening to more music than ever, we’re especially excited to introduce Nest Audio, our latest smart speaker that is made for music lovers. 

A music machine 
Nest Audio is 75 percent louder and has 50 percent stronger bass than the original Google Home—measurements of both devices were taken in an anechoic chamber at maximum volume, on-axis. With a 19mm tweeter for consistent high frequency coverage and clear vocals and a 75mm mid-woofer that really brings the bass, this smart speaker is a music lover’s dream. 
Nest Audio’s sound is full, clear and natural. We completed more than 500 hours of tuning to ensure balanced lows, mids and highs so that nothing is lacking or overbearing. The bass is significant and the vocals have depth, which makes Nest Audio sound great across genres: classical, R&B, pop and more. The custom-designed tweeter allows each musical detail to come through, and we optimised the grill, fabric and materials so that you can enjoy the audio without distortion. 
Our goal was to ensure that Nest Audio stayed faithful to what the artist intended when they were in the recording studio. We minimised the use of compressors to preserve dynamic range, so that the auditory contrast in the original production is preserved—the quiet parts are delicate and subtle, and the loud parts are more dramatic and powerful. 
Nest Audio also adapts to your home. Our Media EQ feature enables Nest Audio to automatically tune itself to whatever you’re listening to: music, podcasts, audiobooks or hearing a response from Google Assistant. And Ambient IQ lets Nest Audio also adjust the volume of Assistant, news, podcasts, and audiobooks based on the background noise in the home, so you can hear the weather forecast over a noisy dishwasher. 

Whole home audio 
If you have a Google Home, Nest Mini or even a Nest Hub, you can easily make Nest Audio the centre of your whole home sound system. In my living room, I’ve connected two Nest Audio speakers as a stereo pair for left and right channel separation. I also have a Nest Hub Max in my kitchen, a Nest Mini in my bedroom and a Nest Hub in the entryway. These devices are grouped so that I can blast the same song on all of them when I have my daily dance party. 
With our stream transfer feature, I can move music from one device to the other with just my voice. Just last month, we launched multi-room control, which allows you to dynamically group multiple cast-enabled Nest devices in real-time. 

An even faster Assistant 
When we launched Nest Mini last year, we embedded a dedicated machine learning chip with up to one TeraOPS of processing power, which let us move some Google Assistant experiences from our data centres directly onto the device. We’ve leveraged the same ML chip in Nest Audio too.
Google Assistant helps you tackle your day, enjoy your entertainment and control compatible smart home brands like Philips Hue, TP-Link and more. In fact, our users have already set up more than 100 million devices to work with Google Assistant. Plus, if you’re a YouTube Music or Spotify Premium subscriber, you can say, “Hey Google, recommend some music” and Google Assistant will offer a variety of choices from artists and genres that you like, and others like them to choose from.

Differentiated by design 
Typically, a bigger speaker equals bigger sound, but Nest Audio has a really slim profile—so it fits anywhere in the home. In order to maximise audio output, we custom-designed quality drivers and housed them in an enclosure that helps it squeeze out every bit of sound possible. 
Nest Audio is available in two colours in Australia: Chalk and Charcoal. Its soft, rounded edges blend in with your home’s decor, and its minimal footprint doesn't take up too much space on your shelf or countertop. 
We’re continuing our commitment to sustainability with Nest Audio. It’s covered in the same sustainable fabric that we first introduced with Nest Mini last year, and the enclosure (meaning the fabric, housing, foot, and a few smaller parts) is made from 70 percent recycled plastic. 

Starting today Nest Audio is available for pre-order in Australia for $149 at the Google Store and other retailers, including JB Hi-Fi, Harvey Norman, and The Good Guys. It will be on-sale from October 15 through these same retailers, as well as Officeworks and Vodafone.