Category Archives: Inside Search Blog

The official Google Search blog

Get helpful health info from the NHS, right in Search

People come to Search for all types of information to navigate their lives and look after themselves and their families. When it comes to important topics like health, high-quality information is critical, and we aim to connect people with the most reliable sources on the web as quickly as possible.

Now, we’re making it even easier for people in the U.K. to find trusted information from the National Health Service (NHS). Beginning this week, when you search for health conditions like  chickenpox, back pain, or the common cold, you can find Knowledge Panels with information from the NHS website that help you understand more about common causes, treatments and more. 

Knowledge panel in Search

These Knowledge Panels aim to give people authoritative, locally trusted health information, based on open source content. The NHS has formatted their content so that it’s easy to find on the web and available publicly to anyone via the NHS website—Google is one of more than 2,000 organizations using NHS website content to provide trusted information to people looking for it. 

To start, these Knowledge Panels will be available for more than 250 health conditions. Of course, they’re not intended to provide medical advice, and we encourage anyone searching for health information to seek guidance from a doctor if they have a medical concern or, in an emergency, call local emergency services immediately. But we hope this feature will help people find reliable information and have more informed conversations with medical professionals to improve their care.

Source: Search


“Parasite” searches ride an Oscars wave

It’s been over a week since “Parasite” made history, becoming the first non-English language film to win Best Picture. And people are still talking about (and searching for) it.


Surge in search interest

There was already global interest in “Parasite” before the Oscars (turns out a lot of people could find something to relate to in a dark, funny story about two very different Korean families). Parasite was the third-most-searched Best Picture nominee in the week before the awards ceremony, behind “1917” and “Jojo Rabbit.” 


Parasite map 1

But on the day of the Oscars, there was an 857 percent jump in the number of people searching for “Parasite” around the world, and that interest has continued since. In the week after the awards, it became the most-searched searched film worldwide—117 percent more searched than “1917” and 132 percent more searched than "Jojo Rabbit".

Parasite map 2

Focus on Bong Joon Ho (and his translator)

After being awarded Best Director, Bong Joon Ho won fans around the world with his gracious acceptance speech and promise to “drink until next morning.” Search interest for Bong increased by more than 2,000 percent on the day of the awards, while Korean-language searches for Martin Scorcese surged, too, after Bong quoted one of his lines (“the most personal is the most creative”).


Most queries were about Bong himself, but the fifth-most asked question was “who is Bong Joon Ho’s translator?” (The answer is Sharon Choi, a Korean-American and fellow filmmaker who gained her own following during awards season.)


A boost for Korean cinema

Interest in Korean cinema has been growing steadily over thepast decade—but the success of “Parasite” has sent people scrambling to find out more. Related searches for “Korea” and “film”  have increased by more than 47 percent in the past month and reached their highest peak for 12 months in the week after the Oscars.  


Ram-don fandom

We’ve also seen growing appetite for the Korean noodle dish ram-don (aka Jjapa Guri) which features in “Parasite”. Since the Oscars, searches for “ram-don recipe” have soared by more than 400 percent globally and searches for “Asian supermarket” are up more than 350 percent. Denmark, the United States, Canada, Singapore and Australia are the countries searching the most—suggesting there could be opportunities for enterprising Korean restaurateurs in places from Copenhagen to Canberra.

Source: Search


Helpful shortcuts for Google apps on iOS

If you have an iPhone or iPad, you might use apps like Gmail, YouTube and the Google app. These apps are specially built to work on iOS phones and tablets, and we’ve recently added Siri Shortcuts so that you can easily access your favorite features on those apps.  With Siri Shortcuts you can simply tap on a suggestion or ask Siri to shortcut the steps to common tasks. Now, to make it easier to find what you’re looking for on the web with the Google app, you can add a Siri Shortcut to “Search with Google.”

How to use "Search with Google" Siri Shortcut

“Search with Google” is the newest of many Shortcuts we’ve recently added to Google iOS apps. If you’re interested in exploring more, check out Drive where we’ve added a Shortcut to “Search in Drive” or YouTube where you can ask Siri to “Search YouTube.” If you regularly write a lot of emails (like we do), you can even add a Siri Shortcut to “Send email” in Gmail

You’ll find all our Shortcuts in the Shortcuts app on your iOS device. Give them a try today.

Source: Search


Lights, camera, red carpet-ready with Search and the Assistant

The silver screen’s big night is right around the corner. Ahead of this year’s Academy Awards, we’re sharing six ways Search and the Assistant can help you stay red carpet ready.

1. Find helpful Oscars info with Search:To keep you updated on the award show, we’re launching a dedicated experience in Search. Starting today, when you search “Oscars 2020” on your phone you can explore the Oscars’ history, including past category winners, and see a full list of this year’s nominees. You can also refresh your memory on the award show careers of your favorite actress or actor. Search their name plus “Oscars” to find out.

If you’re looking for a photo of your favorite star from the red carpet, funny moments or acceptance speeches, you’ll be able to find live images from Getty and video highlights from ABC right on Search. Throughout the show, the list of winners in each category will be updated in Search as well.

Oscars Search Experience.gif

2. Hear from nominees with Cameos: Watch short-form videos from nominees, from film editors to costume designers, when you search “Oscars 2020.” They discuss their craft and answer questions about what it’s like to be up for an Oscar.

3. Find Oscar-nominated films (and where to watch them!):If you need to brush up on the Oscar-nominated films before Sunday’s award show, just search “what to watch.” You’ll see a dedicated category with 2020 Oscar nominees and the platforms you can watch them on. Get ready to binge watch some great movies.

Oscars in What to Watch.png

4. Keep up with the Trends:Leading up to, during, and after the Oscars, you can check out our Google Trends page for the latest questions and trends on your favorite movies, actors, actresses, directors, and more. Here's how the Best Picture nominees are being searched.

Oscars Trends GIF.gif
5. Ask the Google Assistant:Have a question about the Oscars? The Assistant can help you keep you in-the-know as the red carpet rolls out on Sunday. Simply ask: 
  • “Hey Google, when are the Oscars?” 
  • “Hey Google, who’s nominated for Best Actress in a leading role?" 
  • “Hey Google, who’s nominated for Best Picture at the Oscars?” to hear the nominees. You can also follow up with, “Who’s going to win Best Picture?” to learn the Assistant’s prediction.
  • Itching to win an award yourself? 🏆Simply say, “Hey Google, give me an award” and the Assistant will hand out its own custom awards--like Best Actor in a Dialogue with the Google Assistant.

6. See and share the Oscars’ GIF-able moments:Tenor, Google’s visual expression search engine, will be live at the Oscars to capture the event in GIF form. To find and share your favorite red carpet sashay or award speech moment, just search #oscars on Tenor in theGIF Keyboard app or visit theofficial Oscars page on Tenor.

Sunday night will surely be filled with Hollywood glamor. Search and the Assistant are here to keep you up-to-date on all things glitz and gold (trophies).

Source: Search


Gear up for the Big Game with Search and the Assistant

Huddle up, football fans! It’s almost game time. This Sunday, people around the country will gather to watch Kansas City and San Francisco face off in the biggest football game of the year. We took a look at Google Trends data to see the top questions, recipes and topics people are searching for. Fun fact: Search interest in Roman numerals spikes every year at this time (and this year roman numeral LIV is no exception) .


While the teams get ready to go head to head, Search and the Google Assistant can provide  information about Sunday’s showdown, help you prep your game day appetizers, give you fun ideas for your watch party, and keep you updated with the latest plays during the game. Score!

Football fan face-off

Our two conference champions are causing chatter across the U.S. Search interest in both San Francisco 49ers and Kansas City Chiefs have reached an all-time high. What team will you cheer for this Sunday?
Most Searched Teams.png

And football isn’t the only thing we’re excited for. This year’s halftime artists are ready to “Get Right” and put on an amazing show—here are their most-searched songs in the U.S. over the past five years.

Most searched Jennifer Lopez songs

  • I’m Real

  • Get Right

  • Dinero

  • Waiting for Tonight

  • Ain’t Your Mama’

Most searched Shakira songs

  • Waka Waka

  • Try Everything

  • Chantaje

  • Whenever, Wherever

  • She Wolf

For some nostalgia, we took a look at the most-searched halftime performances in the U.S. since 2004. Talk about a top-notch lineup. 

  • Bruno Mars

  • Janet Jackson

  • Maroon 5

  • Lady Gaga

  • Beyonce

Game Day goodies

From white chicken chili to football cookies, this year’s most uniquely-searched game day recipes in each state will have your mouth watering. And with the Google Assistant, you can get step-by-step help cooking on Smart Displays, like Nest Hub Max. Get started by saying, “Hey Google, show me recipes for seven layer dip.”

Food Map.png

Uniquely-searched recipes per state as compared to the U.S.

No matter what team you’re cheering for, yummy food is something we can all agree on. Here are the top five most-searched game day foods since 2004 (buffalo chicken dip is the G.O.A.T. of snacks!).

  • Buffalo chicken dip

  • 7 layer dip

  • Chili

  • Spinach artichoke dip

  • Taco dip

Get in the game with the Assistant

The Assistant can keep you updated on the event or bring more fun to your watch party. Start by asking, “Hey Google …”: 

  • "Watch FOX on YouTube TV” to have your Assistant play the big game on Smart Displays, like Nest Hub Max.

  • “Who do you think will win the big game?” to hear the Assistant’s prediction.

  • “Help me talk like a football fan” for tips to sound like a pro—even if you don’t usually watch football. 

  • “Tell me a football joke” for a few laughs.

  • “Touchdown!” to add to the celebration when your team scores.

No matter what you’re searching for, Search and the Google Assistant can be your game day champion. For the latest on what people are searching for this weekend, see our Google Trends page

Source: Search


Discovering millions of datasets on the web

Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you could find data on revenue of ski resorts or injury rates and participation numbers. Dataset Search has indexed almost 25 million of these datasets, giving you a single place to search for datasets and find links to where the data is. Over the past year, people have tried it out and provided feedback, and now Dataset Search is officially out of beta.

Dataset search - skiing

Some of the search results for the query "skiing," which include datasets ranging from speeds of the fastest skiers to revenues of ski resorts.

What's new in Dataset Search?

Based on what we’ve learned from the early adopters of Dataset Search, we’ve added new features. You can now filter the results based on the types of dataset that you want (e.g., tables, images, text), or whether the dataset is available for free from the provider. If a dataset is about a geographic area, you can see the map. Plus, the product is now available on mobile and we’ve significantly improved the quality of dataset descriptions. One thing hasn't changed however: anybody who publishes data can make their datasets discoverable in Dataset Search by using an open standard (schema.org) to describe the properties of their dataseton their own web page.

We have also learned how many different types of people look for data. There are academic researchers, finding data to develop their hypotheses (e.g., try oxytocin), students looking for free data in a tabular format, covering the topic of their senior thesis (e.g., try incarceration rates with the corresponding filters), business analysts and data scientists looking for information on mobile apps or fast food establishments, and so on. There is data on all of that! And what do our users ask? The most common queries include "education," "weather," "cancer," "crime," "soccer," and, yes, "dogs".

Dataset search - fast food establishments

Some of the search results for the query "fast food establishment.”

What datasets can you find in Dataset Search?

Dataset Search also gives us a snapshot of the data out there on the Web. Here are a few highlights. The largest topics that the datasets cover are geosciences, biology, and agriculture. The majority of governments in the world publish their data and describe it with schema.org. The United States leads in the number of open government datasets available, with more than 2 million. And the most popular data formats? Tables–you can find more than 6 million of them on Dataset Search.

The number of datasets that you can find in Dataset Search continues to grow. If you have a dataset on your site and you describe it using schema.org, an open standard, others can find it in Dataset Search. If you know that a dataset exists, but you can't find it in Dataset Search, ask the provider to add the schema.org descriptions and others will be able to learn about their dataset as well.

What's next?

Dataset Search is out of beta, but we will continue to improve the product, whether or not it has the "beta" next to it. If you haven't already, take Dataset Search for a spin, and tell us what you think.

Source: Search


A fresh way to revisit your online finds in Google Search

Remember that chicken parmesan recipe you found online last week? Or that rain jacket you discovered when you were researching camping gear? Sometimes when you find something on Search, you’re not quite ready to take the next step, like cooking a meal or making a purchase. And if you’re like me, you might not save every page you want to revisit later. 


Today, we’re launching some changes to Collections in Search to make it easier to jump back into your task without digging through your search history. Last year, we created activity cards in Search to make your search history more useful, and to help you pick up where you left off. Using AI, Collections in the Google app and mobile web now groups similar pages you've visited from Search related to activities like cooking, shopping and hobbies. You can choose to save these suggested collections so you can come back to them later. 


These suggestions can be accessed any time from the Collections tab in the Google app (new on Android!), or through the Google.com side menu on the mobile web. And if you don't want Google to suggest collections for you, you can control this in your settings, which you can visit right from Collections in the Google app.

dinnerparty-animation1-min.gif

Once you have a collection, Google can help you make better, faster decisions by showing you what you might want to check out next. Based on what you’ve saved, you’ll see related websites, images, products, and even related searches so you can explore new aspects of a topic. You’ll find these by clicking on the “Find More” button within a collection.

dinnerparty-animation2 (1)-min.gif

There’s also a new collaboration feature that lets you share and work on a collection with others. For example, if you’re planning a party with friends, you might want to share the recipes you’re considering, or the decorations you want to use so you can make a decision together. When sharing a collection, you'll have the option to let others view it or to let others make changes. And you can always make it private again if you don't want to share it anymore. 

The ability to see related content and to share or collaborate on a collection is now available globally. Suggested collections will start to appear for U.S. English users beginning today. We’ll look to bring these features to more languages and regions over time.

dinnerparty-animation3-min.gif

Whether you're planning an event, plotting a garden renovation or tracking down tips for tidying up, jump start your next project with Collections. 

Source: Search


A new way to find clothes, shoes and more on Search

When you’re shopping online for something to wear, like a down jacket for winter or dress shoes to match a new outfit, it can be useful to see style options across lots of different stores. But with the number of options online, it isn’t always easy to know what’s out there, find inspiration, compare your choices and decide what and where to buy.


Search has always let you find links to different products and stores, but starting today and rolling out this week, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once.

Jacket shopping

To start browsing, just search for clothes or accessories like “running shoes,” “womens leather belt” or “wide leg pants.” Google identifies popular products from stores across the web and brings them together in a new section on Search. You can filter by style, department and size type, or look at multiple images of a product. And if you want to learn more or you’re ready to buy, you can easily visit a store’s website. 

Once you know what you want to buy, it can sometimes be hard to uncover all the different stores that carry an item so you can pick exactly what you want. With this new experience, we've done the hard work for you by bringing products from many stores together. You’ll also have quick access to reviews in case you need help making a decision.

Multiple shopping searches

To make this feature possible, Google indexes and organizes products from over a million online shops, and updates this information regularly. Just as we don't charge sites to be part of the Google Search index, participating retailers appear in this new feature for free. Retailers can learn more about what types of products are eligible to appear in this shopping experience on Search.


We’re excited to take this step toward making it easier for people to find products they need on Search, and to connect people with great retailers across the web. In the future, we’ll look to expand this feature to more queries, categories, devices and products.

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search