Category Archives: Inside Search Blog

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Producer Peter Cottentale captures 2020 in a song

Checkout the song, ‘Together,’ the backing track to Year in Search.

In a year unlike any other, we knew Google’s 2020 Year in Search campaign would need to take a unique approach. Each year, Google Trends data reflects not only everyday queries, but also the moments, people and ideas that defined that year. Inspired by the year’s Trends data, music producer Peter Cottontale created the song highlighted in Year in Search.

Peter is a GRAMMY–winning producer and musician for his work with Chance the Rapper.  He self released his first solo album, CATCH, earlier this year. He’s also collaborated with artists all over the world over the past decade as a composer, producer, and music director, as well as a featured artist primarily on keys. And the Chicago native has a special place in his heart for working with artists from his hometown.
Peter Cottontale

Peter wrote and produced the song “Together”in collaboration with Chance the Rapper, Cynthia Erivo, the Chicago Children’s Choir, Matt Jones (of Re-Collective Orchestra,) and Rachel Robinson and Jamila Woods. “Together” acknowledges 2020’s heartaches and challenges, as well as the need for communities to come together. Ultimately, Peter’s song delivers a message of hope.

We sat down with Peter to learn more about his creative process, why this song meant so much to him and the importance of lifting Black voices.

What inspired Together?

After hearing about the plans for Year in Search, the context and vision for the project really stood out. From health concerns to the spotlight on the Black struggle, it felt like the right way to help contextualize, increase representation and create opportunities for all of those involved through Google’s Year in Search campaign. My hope is that showcasing opportunities for Black artists with Google will lead to more opportunities and other projects down the road. 

Tell us about your creative process. 

We had initial meetings discussing what 2020 has meant to people. The cast of people involved in creating the music and the film were, if not leaders themselves, surrounded by leaders who in their own way are pushing for change in the community. It was also about giving everyone hope and a bit of celebration too. We wanted to show that by working together, growing together, we will get through this.

How did you select the talent that helped bring your vision to reality?

In a year where the focus has been on Black women, I wanted to showcase and highlight amazing Black women artists and writers.  I worked with Jamila Woods and Young Chicago Authors to develop some of the early concepts for the record. Cynthia Erivo, an amazing artist and Black woman,  was the featured female vocalist on the track. And we also included Black artists from a variety of different genres and experiences. To really capture the essence of this year, we asked the Chicago Children’s Choir to join the project. The organization’s social justice history and effort to bring young voices of different backgrounds together through song truly inspired me. 

What impact has this year had on you, both personally and professionally? 

This year has been the craziest year of my life so far for sure, and I’m sure others feel the same way too. I learned how to run and operate my recording studio in the middle of shutdowns, with virtual sessions and other offerings. I had to get really creative about how I rolled out my own music and merchandise. I was in the streets most of the summer alongside community leaders, serving and amplifying the work of friends around me who spent their summer protesting and fighting for Black Lives. And of course, I’ve had to navigate and work around production delays caused by COVID-19, so I’ve found different ways of getting things done, and grown in patience. As tough as this year has been, it has been full of blessings and so many great lessons. I’m really excited for the future.

What is your wish for the future of diversity and representation in creative fields and the music industry?

Wow, I have to pick one wish? I always wish for the progression of diversity and the advancement of authentic representation in writers rooms, media and development of culture-based environments.  So often, equity gets lost somewhere, for non-creatives and creatives alike. Black people are a disenfranchised minority who are affected by misrepresentation on a daily basis on macro and micro levels. I couldn’t possibly solve [this] with one wish.

As 2020 comes to an end, we are excited to share “Together” with the world. Thank you, Peter and everyone involved the making of this much needed piece of music.

Source: Search


El productor Peter Cottentale captura el 2020 en una canción

Echa un vistazo a la canción "Together", la pista de acompañamiento de "El año en búsquedas" ...

En un año como ningún otro, sabíamos que la campaña 2020 de Year in Search tendría que adoptar un enfoque único. Cada año, los datos de Google Trends reflejan no solo las consultas diarias, sino también los momentos, las personas y las ideas que definieron ese año. Inspirado por los datos de Tendencias del año, el productor musical Peter Cottontale creó la canción destacada en Year in Search.

Peter Cottontale

Peter es un productor y músico ganador del GRAMMY por su trabajo con Chance the Rapper. Él mismo lanzó su primer solo álbum, CATCH, a principios de este año. También ha colaborado con artistas de todo el mundo durante la última década como compositor, productor y director musical, así como también como artista destacado principalmente en los teclados. El nativo de Chicago tiene un lugar especial en su corazón para trabajar con artistas de su ciudad natal.

Peter escribió y produjo la canción "Together" en colaboración con Chance the Rapper, Cynthia Erivo, el Chicago Children’s Choir, Matt Jones (de Re-Collective Orchestra), Rachel Robinson y Jamila Woods. "Juntos" reconoce las angustias y los desafíos del 2020, así como la necesidad de que las comunidades se unan. Al final, la canción de Peter transmite un mensaje de esperanza.

Nos sentamos con Peter para aprender más sobre su proceso creativo, por qué esta canción significaba tanto para él y la importancia de elevar las voces negras.

¿Qué inspiró Together?

Después de escuchar sobre los planes para "El Año en Búsquedas", el contexto y la visión del proyecto realmente se destacaron. Desde problemas de salud hasta el foco en la lucha de la comunidad negra, se sintió como la forma correcta de ayudar a contextualizar, aumentar la representación y crear oportunidades para todos los involucrados a través de la campaña "El Año en Búsquedas" de Google. Mi esperanza es que mostrar oportunidades para artistas negros con Google genere más oportunidades y otros proyectos en el futuro.

Cuéntanos sobre tu proceso creativo.

Tuvimos reuniones iniciales para discutir lo que el 2020 ha significado para las personas. El elenco de personas involucradas en la creación de la música y la película eran, si no líderes, rodeados de líderes que, a su manera, están impulsando el cambio en la comunidad. También se trataba de dar esperanza a todos y un poco de celebración también. Queríamos mostrar que trabajando juntos, creciendo juntos, lo superaremos.

¿Cómo seleccionaste el talento que te ayudó a hacer realidad tu visión?

En un año en el que la atención se centró en las mujeres negras, quería mostrar y destacar a las increíbles artistas y escritoras negras. Trabajé con Jamila Woods y Young Chicago Authors para desarrollar algunos de los primeros conceptos para el disco. Cynthia Erivo, una artista increíble y mujer negra, fue la vocalista femenina destacada en la pista. También incluimos artistas negros de una variedad de géneros y experiencias diferentes. Para capturar realmente la esencia de este año, le pedimos al Coro de Niños de Chicago que se uniera al proyecto. La historia de justicia social de la organización y su esfuerzo por unir voces jóvenes de diferentes orígenes a través de canciones realmente me inspiraron.

¿Qué impacto ha tenido este año en ti, tanto a nivel personal como profesional?

Este año ha sido el año más loco de mi vida hasta ahora sin duda, y estoy seguro de que otros también sienten lo mismo. Aprendí a operar mi estudio de grabación en medio de cierres, con sesiones virtuales y otras herramientas. Tuve que ponerme realmente creativo sobre cómo lanzar mi propia música y marca. Estuve en las calles la mayor parte del verano junto a los líderes comunitarios, sirviendo y ampliando el trabajo de amigos a mi alrededor que pasaron el verano protestando y luchando por la comunidad negra. Y, por supuesto, tuve que navegar y solucionar los retrasos en la producción causados por COVID-19, así que encontré diferentes formas de hacer las cosas y crecí en paciencia. A pesar de lo duro que ha sido este año, ha estado lleno de bendiciones y de muchas lecciones maravillosas. Estoy muy emocionado por el futuro.

¿Cuál es tu deseo para el futuro de la diversidad y la representación en los campos creativos y en la industria de la música?

Vaya, ¿tengo que elegir solo un deseo? Siempre deseo la progresión de la diversidad y el avance de la representación auténtica en las salas de escritores, los medios y el desarrollo de entornos basados en la cultura. Muy a menudo, la equidad se pierde en alguna parte, tanto para los no creativos como para los creativos. Los negros son una minoría desfavorecida que se ven afectados por la tergiversación a diario a nivel macro y micro. No podría resolver [esto] con un solo deseo.

Ahora que el 2020 llega a su fin, estamos emocionados de compartir "Together" con el mundo. Gracias, Peter y todos los involucrados en la realización de esta pieza musical tan necesaria.

Source: Search


How location helps provide more relevant search results

There are many factors that play a role in providing helpful results when you search for something on Google. These factors help us rank or order results and can include the words of your query, the relevance or usability of web pages in our index, and the expertise of sources.

Location is another important factor to provide relevant Search results. It helps you find the nearest coffee shop when you need a pick-me-up, traffic predictions along your route, and even important emergency information for your area. In this post, we’ll share details about the vital role that location plays in generating great search results.

Finding businesses and services in your community

It’s a Friday night. You’re hungry and want some pizza delivered. If Google couldn’t consider location in search ranking, our results might display random pizza restaurants that are nowhere near you. With location information, we can better ensure you’re getting webpages and business listings about pizza places that are local and relevant to you.

The same is true for many types of businesses and services with physical locations, such as banks, post offices, restaurants or stores. Consider two people who search for zoos—one in Omaha, Nebraska and the other in Mobile, Alabama. Location information helps both get the right local information that they need:

Searches for "zoos" in Omaha, Nebraska and Mobile, Alabama

Same query, different local contexts

Location can matter even when you’re searching for something that doesn’t necessarily have a physical location. For example, a search for “air quality” in San Diego, California versus Tulsa, Oklahoma might lead you to pages with local information relevant to each area.

Searches for “air quality” in San Diego, California and Tulsa, Oklahoma

Similarly, certain information in Search can be more useful if it’s specific to your city or neighborhood. If you were to search Google for “parking information,” you might see information about municipal codes and parking enforcement for your local area that would differ from what someone else might see in another city. 

Local information in search results can also be helpful in an emergency. If you search for “hurricane,” our Crisis Response features can show you local shelter information if there’s a hurricane close by, rather than just generic information about what a hurricane is.

Of course, just because some searches have local results, it’s not the case that everyone gets completely different results just because they are in different cities (or even different countries). If a search topic has no local aspect to it, there won’t be local results shown. If there is, we’ll show a mix of local results that are relevant to particular places along with non-local results that are generally useful.

How location works at Google

You might be wondering how location works at Google. Google determines location from a few different sources, and then uses this information to deliver more relevant experiences when it will be more helpful for people. Learn more about the different ways we may understand location in the video below as well as how to manage your data in a way that works best for you on our help center page about location and Search

Location is a critical part of how Google is able to deliver the most relevant and helpful search results possible—whether you need emergency information in a snap, or just some late-night pizza delivered. For more under-the-hood information, check out our How Search Works series. 

Source: Search


20 years of Year in Search

Twenty years ago, Google published its very first end-of-year list, called the Year-End Google Zeitgeist. Looking back, it’s clear how much some things have changed (please see the list of the top 10 MP3 music resources), and how much they stay the same (decades later and we’re still watching some of these sitcoms). 

Originally, these year-end lists evolved out of an internal project, eventually becoming the annual, public-facing report in 2001. “It's not a million miles away from what we do now,” says Google Data Trends editor Simon Rogers, looking back on that very first site. 

The original year-end collection wasn’t just created as a way for people to reflect on Search trends; it was also a way for people, including those who work in marketing or media, to find interesting stories and understand more about the events, people and moments of a certain year. 

These days, Year in Search is accompanied by a film that showcases the emotion behind the searches and trends of the year. “We also started finding a theme—this year it’s ‘why,’ which was at an all-time high in Google Trends history,” says Simon.  

Engineer Roni Rabin has been working on Year in Search for the past eight years and she’s seen it become increasingly sophisticated over time. “It’s always a really special moment once Year in Search launches and we see the world discovering the video and the lists.” 

And this year, there’s been plenty to discover. Simon calls 2020 a “dramatically interesting year for Search.” Past topics he remembers as significant for Search trends include weather events and the 2016 election—but nothing quite compares to the communal global interests of 2020. “These big, shared moments that affect everybody, they’re pretty rare,” he says. “And just to see so many crammed into such a short period of time, one year, is pretty unusual. I haven’t really seen anything like this.”

While Year in Search has changed over the years, there’s a hopefulness about the project that’s remained. “One of the things that makes me happy every year is how alike we are,” Simon explains. “Despite how different and divided we can be, this year especially, the data really showed how much we have in common.”

Source: Search


Our work on the 2020 U.S. election

It’s been over a month since polls closed in the U.S. 2020 election, and more Americans voted in this election than in any recent Presidential race. In the months—and years—leading up to this cycle, our teams worked hard to create tools that help voters find authoritative information about the election, educate campaigns on how to connect with voters and equip them with best-in-class security features, and protect our platforms from abuse. 


After Election Day, as votes were still being counted, we continued this work to show timely election results from The Associated Press (AP) on Google. We also enforced a Sensitive Events ads policy after polls closed, temporarily pausing more than 5 million ads referencing the U.S. 2020 election, the candidates, or its outcome as election results were certified. This week, we are lifting this pause and allowing advertisers to continue running election-related ads on our platforms, as long as they comply with our global advertising policies.

Record numbers of voters engaged with Google tools

We know that people turn to Google to look for information on a variety of topics, and the U.S. 2020 election would be no different. In fact, this U.S. election cycle saw all-time highs in searches for civics-related topics. We worked to create and launch features that would help people find the information they needed to participate in the democratic process. We introduced several features to help voters find information about how to register and how to vote in their states, and as the election neared, we also helped people find polling and ballot drop off locations. Across our products, these features were seen nearly 500 million times. 


We worked with non-partisan, third-party data partners, such as Democracy Works, which aggregates official data directly from state and county election administrators, and we linked to state government official websites for more information. Using this data, we also made it easy for people to quickly find nearby voting locations in Google Maps, along with information about how far they were, how to get there, and voting hours. From mid-October through Election Day, we added more than 125,000 voting locations in Google Maps. 


We also showed “how to register” and “how to vote” reminders to all our U.S. users directly on Google Search, Maps and YouTube, to help everyone across the country find the information they needed to register to vote, find their voting locations, and cast their ballots. These reminders were seen over 2 billion times across our products. And starting on Election Day, we worked with the AP to provide real-time election results for relevant searches on Google. This results feature had more than six times the number of views in 2020 as in 2016. Additionally, YouTube linked to this results feature in its election results information panel, which was shown over 4.5 billion times.

How we helped educate and protect campaigns

We also focused on helping campaigns and elected officials effectively use Google and YouTube products to reach voters and on helping them enhance their election security. As part of our Civics Outreach Virtual Training Series, Google held 21 training sessions for over 900 candidates, campaigns, public officials, and nonprofit leaders. Overall, we held 45 group and individual trainings to help more than 2,900 election workers learn to use Google tools to amplify their message and better connect with voters through events like digital town halls, debates and virtual campaign rallies.


And as a part of our Election Cybersecurity Initiative with the University of Southern California’s Annenberg School, nearly 4,000 elected officials, secretaries of state, campaign staffers, political party representatives, and state election directors in all 50 states received training on ways to secure their information and protect their campaigns against cyberattacks. At the start of the 2020 election season, we partnered with Defending Digital Campaigns (DDC) to give any federal campaign access to free security keys—the strongest form of two-factor authentication. We helped DDC distribute more than 10,500 Advanced Protection kits. Now, we continue to educate campaigns and newly elected officials about digital security and encourage them to enroll in our Advanced Protection Program.

Protecting our platforms from abuse

In the years leading up to the 2020 election, we made numerous enhancements to protect the integrity of elections around the world and better secure our platforms: we introduced strict policies and restrictions around who can run election-related advertising on our platform; we launched comprehensive political ad libraries in the U.S., the UK, the European Union, India, Israel and New Zealand; we developed and implemented policies to prohibit election-related abuse such as voter suppression and deceptive practices on platforms like YouTube, Google Ads, Google Maps and Google Play; our Threat Analysis Group (TAG) launched a quarterly bulletin to provide regular updates on our work to combat coordinated influence operations across our platforms and flagged phishing attempts against the presidential campaigns this summer; and we worked closely with government agencies, including the FBI’s Foreign Influence Task Force, and others companies to share information around suspected election interference campaigns. 


And long before any voting in this election started, our global Trust and Safety teams were already working through possible threat scenarios and abuse vectors related to the election. These teams work in a variety of roles to help develop and enforce our policies in an apolitical and non-partisan way, monitor our platforms for abuse, and protect users from everything from account hijackings and disinformation campaigns to misleading content and inauthentic activity. We estimate that we spent at least $1 billion over the past year on content moderation systems and processes. We continue to invest aggressively in this area.


The job of protecting our platforms from abuse is always a top priority, but especially during sensitive times like elections. Our election integrity work may not directly drive Google’s business, but it’s a crucial part of our responsibility to our users and to the democratic process. That’s why our teams are already looking at what's coming up next—including 2021 elections in the U.S., the Netherlands, Japan, Israel, Ecuador and many other countries.

Source: Search


Spruce up your Business Profile for holiday shoppers

The holidays can be the most hectic—and the most important—time of the year for business owners. And this year shoppers are flocking to online shopping and curbside pickups. To make the most of this season and connect with shoppers wherever they are, we have a recipe for holiday success. Here’s a list you’ll want to check twice: 

1. Deck the halls of your Business Profile: First things first, claim your free Business Profile to put your best face forward on Google Maps and Search. Make sure your Business Profile is updated with helpful information about your store—like updated hours, a description and photos, shopping options, and all the safety measures you’re taking during the pandemic. Pro tip: Double check if your phone number is correct and turn on messaging so you can quickly connect with customers who have questions.

2. Share the gift of updated in-store inventory (online!): Unsurprisingly, 77 percent of holiday shoppers in the U.S. said they will browse for gift ideas online this year instead of in-store. Thanks to Pointy from Google, you can easily show your products online so shoppers can see what you carry before they head to the store to make a purchase. Pointy connects to your point-of-sale system and automatically adds your in-store products to your Business Profile on Google. This helps you to appear in search results when shoppers are looking for items you carry.

Pointy

Pointy from Google automatically adds your inventory to your Business Profile and can help shoppers find you when they search for items you carry

3. Help them order ahead, still tucked in their beds: Searches for “curbside pickup” have grown more than 3,000 percentglobally since last year. Let customers know how they can shop with you—whether you’re offering curbside pickup, in-store pickup or delivery options.

4. Oh, what fun it is to buy online for pickup and delivery:Add ordering link(s) for pickup or delivery to your profile. If you’re a verified retail merchant in the U.S., you can now add a link to your online store directly to your Business Profile on Google. This helps shoppers easily place a pickup or delivery order from you with a few simple taps!

Pickup and delivery

 If you’re a verified business in the U.S., you can add a link to your online store so customers can easily place pickup and delivery orders

5. 'Tis the season to share more about your business: Shoppers are looking to purchase from  local businesses that they feel good about supporting. Spruce up your Business Profile and connect with your community by showing whether you’re LGBTQ-friendly or women-led, or in the U.S. and identify as Black-owned or veteran-led.

Black-owned

Share more about your business by adding attributes to your Business Profile.

For more ways to deck out your Google presence, check out Grow with Google’s Quick Help YouTube videos. The short videos will help answer a variety of small business questions, from how to make the most of digital tools to how to start a live stream. We know the holiday season can be overwhelming, but with this checklist in hand there will be no need to get your tinsel in a tangle. 


Source: Search


Stop, drop and pass the rolls! Thanksgiving fun with Google

Thanksgiving is just a few days away, which can only mean the approach of a classic dinner table debate: stuffing or dressing? If your family is busy dishing out their hot food takes, they're hardly alone: Google searches for "stuffing vs dressing" in the U.S. spiked more than 350 percent this past week.

But let’s not forget about other Thanksgiving favorites. We took a look at uniquely searched side dishes in each state this year. It seems California is feeling just gravy, while Missouri, Tennessee and Kentucky are ready to casse-roll. Check out what’s being searched in your state for some meal prep inspiration.

Thanksgiving Trends Map

Speaking of prep, taking charge of the Thanksgiving meal, even for small groups this year, is no easy feat. If you’re looking for some insider tips on how to make that perfect stuffing (or dressing!), search for “Thanksgiving” on Google to hear from expert chefs like Mary Ann Esposito  and Jess Pryles. They’ll answer some of your top questions and share some expert advice. You’ll feel like a top chef in no time.

Chef Cameo

If you need an extra hand finding recipes, staying on track in the kitchen  or figuring out ingredient substitutes, Google Assistant can help. Try asking, “Hey Google, give me Thanksgiving recipes,” for step-by-step guided instructions on Smart Displays, like Nest Hub Max. Here are a few other ways Assistant can help out in the kitchen:

  • Set a timer. You can already ask Google to set timers for help when your hands are full, but  new for this year, say  “Hey Google, set a turkey timer” for a visual and audio surprise on Assistant-enabled smart speakers and Smart Displays

  • Quickly convert measurements or figure out a substitute ingredient. Just ask, “Hey Google, how many tablespoons in a cup?” or “Hey Google, what’s a substitute for buttermilk?” 

  • Learn a new cooking technique. Try saying, “Hey Google, show me videos for how to roll pie dough” or “Hey Google, show me how to brown butter.”

  • Search for recipes based on specific dietary needs. Just say, "Hey Google, show me vegan stuffing recipes" or "Hey Google, show me gluten-free cornbread recipes."

But not everyone wants to commit to cooking on Thanksgiving; maybe this year takeout is more your style. You can use Google to order dinner—and now, once you’ve placed your order, Google Maps will show you the live status of when it’ll be ready for pickup or arrive at your doorstep…which could come in handy if you want to pretend you made it all yourself (we won’t tell). And even if you opt for take-out this Turkey Day, you can always up the game on your table scape with ideas from Google Images.

Whatever you decide on for dinner and whether you’re with family or sitting around the virtual table, there are still ways to connect with loved ones and make this year feel festive. Try recording a special moment with them and adding it to “The Great Thanksgiving Listen,” a StoryCorps campaign that encourages people across the country to contribute audio stories to a collective oral history. Google Cloud also recently partnered with StoryCorps to make its entire catalog of stories available and searchable for everyone, with help from AI.

As a fun bonus, search “Happy Thanksgiving” on Google for a hidden surprise. We figured it wouldn’t be Thanksgiving without a slice of something sweet.

Source: Search


Say G’day to Aussie AR Animals

Australia is home to some of the most magnificent creatures in the animal kingdom: birds that laugh, duck-billed monotremes and marsupials that smile, hop and sleep for ~20 hours a day. They can’t be found in the wild anywhere else in the world. Until now. 

With AR on Google, you can meet eight life-sized Aussie animals up close and bring them into your backyard, living room, classroom—or take them on your adventures. Just search for koala, kangaroo, quokka, wombat, platypus, emu, kookaburra or echidna on your mobile browser (Android or iOS) or in the Google App and tap “View in 3D.”

You’ll be able to see their life-size scale, detail, movement—and even hear their sounds on Android devices (sounds are coming soon to iOS too). You’ll also be able to capture content of these Aussie icons.

Woman looking at a koala in AR

Our fascination with Aussie creatures, especially koalas, has been on the rise this year. During Australia’s devastating bushfires—which endangered thousands of koalas—search interest for koalas hit an all-time high globally in January and we even worried they may be extinct (thankfully, we can confirm they aren’t). 


Here’s a list of the top worldwide trending questions this year so far for the Aussie AR animals you’ll now get to meet in Search: 


  1. Are koalas extinct 2020?

  2. What does a baby platypus look like?

  3. Can an emu fly?

  4. How many koalas have died?

  5. How big are wombats?

  6. Are koalas friendly?

  7. How do koalas drink water?

  8. What does the inside of a kangaroo pouch look like?

  9. Can koalas be pets?

  10. How are baby kangaroos born?


While most of us can’t travel to the Aussie outback right now, you can learn about these animals from the comfort of your couch or picnic rug.  Search for these Aussie AR animals on your mobile or tablet today so you can paddle with a platypus, cackle with a kookaburra and meet your new mARsupial mates!

Source: Search


Say G’day to Aussie AR Animals

Australia is home to some of the most magnificent creatures in the animal kingdom: birds that laugh, duck-billed monotremes and marsupials that smile, hop and sleep for ~20 hours a day. They can’t be found in the wild anywhere else in the world. Until now. 

With AR on Google, you can meet eight life-sized Aussie animals up close and bring them into your backyard, living room, classroom—or take them on your adventures. Just search for koala, kangaroo, quokka, wombat, platypus, emu, kookaburra or echidna on your mobile browser (Android or iOS) or in the Google App and tap “View in 3D.”

You’ll be able to see their life-size scale, detail, movement—and even hear their sounds on Android devices (sounds are coming soon to iOS too). You’ll also be able to capture content of these Aussie icons.

Woman looking at a koala in AR

Our fascination with Aussie creatures, especially koalas, has been on the rise this year. During Australia’s devastating bushfires—which endangered thousands of koalas—search interest for koalas hit an all-time high globally in January and we even worried they may be extinct (thankfully, we can confirm they aren’t). 


Here’s a list of the top worldwide trending questions this year so far for the Aussie AR animals you’ll now get to meet in Search: 


  1. Are koalas extinct 2020?

  2. What does a baby platypus look like?

  3. Can an emu fly?

  4. How many koalas have died?

  5. How big are wombats?

  6. Are koalas friendly?

  7. How do koalas drink water?

  8. What does the inside of a kangaroo pouch look like?

  9. Can koalas be pets?

  10. How are baby kangaroos born?


While most of us can’t travel to the Aussie outback right now, you can learn about these animals from the comfort of your couch or picnic rug.  Search for these Aussie AR animals on your mobile or tablet today so you can paddle with a platypus, cackle with a kookaburra and meet your new mARsupial mates!

Source: Search


Say G’day to Aussie AR Animals

Australia is home to some of the most magnificent creatures in the animal kingdom: birds that laugh, duck-billed monotremes and marsupials that smile, hop and sleep for ~20 hours a day. They can’t be found in the wild anywhere else in the world. Until now. 

With AR on Google, you can meet eight life-sized Aussie animals up close and bring them into your backyard, living room, classroom—or take them on your adventures. Just search for koala, kangaroo, quokka, wombat, platypus, emu, kookaburra or echidna on your mobile browser (Android or iOS) or in the Google App and tap “View in 3D.”

You’ll be able to see their life-size scale, detail, movement—and even hear their sounds on Android devices (sounds are coming soon to iOS too). You’ll also be able to capture content of these Aussie icons.

Woman looking at a koala in AR

Our fascination with Aussie creatures, especially koalas, has been on the rise this year. During Australia’s devastating bushfires—which endangered thousands of koalas—search interest for koalas hit an all-time high globally in January and we even worried they may be extinct (thankfully, we can confirm they aren’t). 


Here’s a list of the top worldwide trending questions this year so far for the Aussie AR animals you’ll now get to meet in Search: 


  1. Are koalas extinct 2020?

  2. What does a baby platypus look like?

  3. Can an emu fly?

  4. How many koalas have died?

  5. How big are wombats?

  6. Are koalas friendly?

  7. How do koalas drink water?

  8. What does the inside of a kangaroo pouch look like?

  9. Can koalas be pets?

  10. How are baby kangaroos born?


While most of us can’t travel to the Aussie outback right now, you can learn about these animals from the comfort of your couch or picnic rug.  Search for these Aussie AR animals on your mobile or tablet today so you can paddle with a platypus, cackle with a kookaburra and meet your new mARsupial mates!

Source: Search