Category Archives: Inside Search Blog

The official Google Search blog

A new way to find clothes, shoes and more on Search

When you’re shopping online for something to wear, like a down jacket for winter or dress shoes to match a new outfit, it can be useful to see style options across lots of different stores. But with the number of options online, it isn’t always easy to know what’s out there, find inspiration, compare your choices and decide what and where to buy.


Search has always let you find links to different products and stores, but starting today and rolling out this week, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once.

Jacket shopping

To start browsing, just search for clothes or accessories like “running shoes,” “womens leather belt” or “wide leg pants.” Google identifies popular products from stores across the web and brings them together in a new section on Search. You can filter by style, department and size type, or look at multiple images of a product. And if you want to learn more or you’re ready to buy, you can easily visit a store’s website. 

Once you know what you want to buy, it can sometimes be hard to uncover all the different stores that carry an item so you can pick exactly what you want. With this new experience, we've done the hard work for you by bringing products from many stores together. You’ll also have quick access to reviews in case you need help making a decision.

Multiple shopping searches

To make this feature possible, Google indexes and organizes products from over a million online shops, and updates this information regularly. Just as we don't charge sites to be part of the Google Search index, participating retailers appear in this new feature for free. Retailers can learn more about what types of products are eligible to appear in this shopping experience on Search.


We’re excited to take this step toward making it easier for people to find products they need on Search, and to connect people with great retailers across the web. In the future, we’ll look to expand this feature to more queries, categories, devices and products.

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Smarter organization of top stories in Search

People come to Search for all types of information to help them form a better understanding of the world and the topics they care about most. We’ve continued to bring new improvements to Search to help people better orient themselves around a topic and easily explore related ideas, so they can more quickly go from having a question in mind to developing deeper understanding. Now, we’re using the latest in machine learning to bring this approach to top stories in Google Search, making it easier for people to dive into the most useful, timely articles available.

When you’re searching for information on a timely topic--a recent sports upset or the latest scientific breakthrough--you see a carousel of articles at the top of your Search results highlighting relevant news. Now, when there are multiple stories related to your search, we’ll also organize the results by story so it’s easier to understand what’s most relevant and you can make a more informed decision on which specific articles to explore. Within each story, the new structure will make more room for high-quality content--beyond just the most recent coverage--as well as more diverse sources, to bring more context and perspective to the day’s news.

For example, if you search for “NASA news,” you might see results grouped under the distinct news stories “NASA adds five companies to moon bid” and “NASA detects water vapor on Jupiter’s moon Europa,” along with additional results under “Also in the news.”

Nasa News


To power this new experience, we developed a new story-understanding technology to map the people, places and things involved in a news story, and then draw connections between them. This technology allows us to create distinct groups of news articles. To generate these groups, we use a variety of machine learning techniques including BERT models to examine the related articles and determine where one story ends and another begins. Our research has shown that clustering results into clearly-defined stories is critical in helping people easily navigate the results and identify the best content for their needs.

We’re now also featuring key information, such as notable quotes and related opinion pieces, in the top stories carousel within Search. These different content types provide people a more well-rounded view of a news story to help them decide which angle to explore more deeply. This change is part of a longer-term effort to expand the types of journalistic contributions we highlight to users in Search.

Titan Moon

Notable quotations can now appear in top stories results.

These updates are available starting today on mobile devices, beginning with people using English in the U.S. and rolling out to more languages and locations in the coming months. We hope these updates help people engage with the most relevant information and build a deeper understanding of the world around them.

Source: Search


We need a hero: 2019 in Search

In 2019, the world found heroes. 

We found heroes at the box office, where Avengers: Endgame was the top-trending movie around the world (in fact, “hero” was searched three times more than “villain” globally this year). We turned to real-life heroes in times of crisis, when searches for “how to become a first responder” hit an all-time high in the U.S. We cheered for them on the field, where Megan Rapinoe was one of the top trending athletes globally. And she was joined by other leading ladies: searches for “sheroes” increased by 150 percent and the “first female spacewalk” became a breakout trend worldwide. 

Thanks to all of our heroes for helping us soar into 2020. Explore more trending lists from the year at Google.com/2019

Source: Search


Then and now: a decade in Search

A new decade is right around the corner. As 2020 rapidly approaches, we’ve started reminiscing about the people, movies, songs and more that captivated us during the past 10 years. We took a look at 2010 data to explore what people were searching for at the beginning of the decade compared to the search trends topping the charts in 2019. Here are some 2010 trends that will give you all the feels.

People 

Justin Bieber’s first studio album, “My World 2.0,” debuted in March 19, 2010, and he became  the top trending musician that year. Bieber is trending again a decade later, but not for his music: This time he’s trending in the “weddings” category following his marriage to Hailey Baldwin.

Betty White was the oldest person to host “Saturday Night Live” in 2010. This year, Betty returned to top trends thanks to a movie role. She joined the cast of “Toy Story 4” as Bitey White, a friendly, hilarious toy tiger. 

Lebron James became a free agent in 2010 and announced on live television he would sign with the Miami Heat. He continues to make headlines, on and off the court, throughout the decade.

Musicians and songs

We took a look at the five top trending musicians or bands from each year since 2010. Here’s a glimpse at how we’ve seen searching for these artists change over the decade. (This does not include artists who didn’t make the top five Year in Search for each year.)

And if visualizing these musical journeys isn’t making you nostalgic, remembering the top trending songs from 2010 will. We took a trip down memory lane and looked at the jams we were busy belting out (and searching for). 

  1. Pants on the Ground by Larry Platt

  2. Love the Way You Lie by Rhianna 

  3. Like a G6 by Far East Movement

  4. We Are The World by Artists for Haiti

  5. Bedrock by Young Money

  6. Bottoms Up by Brantley Gilbert

  7. Teenage Dream by Katy Perry

  8. Rude Boy by Rhianna 

  9. Hey Soul Sister by Train 

  10. Right Above It by Lil’ Wayne ft. Drake 

Movies and TV 

“Toy Story 3” premiered in 2010 nearly 11 years after its previous sequel, sending it to the top trending movies category that year in the U.S. The cast of familiar faces (and some new ones!) return in “Toy Story 4.” The fourth movie in the saga made the top trending list for movies in 2019. 

Tony Stark saved the day in “Iron Man 2” at the beginning of the decade. This year, he joined the cast of superheroes in “Avengers: Endgame,” which was the top trending movie globally.

“The Walking Dead” walked into the top trending TV shows list in 2010 with its  series premiere. The show didn’t make the top trending list this year, but searches for “the walking dead” spiked twice in the U.S. for the season nine finale and the season 10 premiere.

Source: Search