Category Archives: Australia Blog

News and notes from Google down under

Passion takes precedence: reaching engaged audiences with YouTube Select

YouTube viewers are a passionate bunch. In Australia, they love to be inspired, empowered, and to achieve things - and in recent months, Aussies have certainly been getting stuck in. 



We’ve seen their passion reflected in significant watchtime increases across a range of content categories. Watchtime for home improvement videos has doubled. (1) Tourist destination videos have jumped by 70% (2), and there’s been a swell of 45% in watchtime for surfing videos (3). Engaged audiences are using YouTube to learn, discover ideas, and shape their real world experiences in new and interesting ways. 





Australian advertisers have been searching for ways to better connect with audiences for years, but with the launch of YouTube Select, the game has changed. Advertisers and agencies now have direct access to the best content and most passionate audiences YouTube has to offer. 



Driving the best Return of Investment (ROI) 
YouTube Select is about personalisation, not programming. Brands can deliver precise messaging to audiences who are watching videos on topics they are passionate about, in the time and place that works for them. Through powerful, unique tools and signals, YouTube Select helps advertisers access more of the most relevant and contextual content with: 
  • Lineups: YouTube generated packages that engage viewers through content and topic. 
  • Programmes & Packages: Key moments and sponsorships across Sports, Music and YouTube Kids that spark interest and deepen brand association. 


By building deep connections through shared interests and powerful moments, advertisers and agencies can drive exceptional ROI. In 2019, global lineups delivered an average awareness lift of 13% and an average purchase intent lift of 9% (4), with a US study also showing YouTube Select lineups drove greater ROI than TV in 73% of Marketing Mix Models that measured YouTube Select lineups, Other Digital, and TV in 2016-2018 (5). 



The power and the passion 
We know the days of the family sitting down around the TV after dinner to watch a show together are gone. These days, primetime is personal. Primetime is anytime. And primetime is about passion. In fact, Aussies’ number one criteria for valuable content is whether it aligns to their personal passions and interests (6). 



YouTube Select’s content packaging approach empowers brands to connect with those passions and show up in primetime, whenever it may be. With precise audience curation tools across a diverse range of high-quality, brand safe content, advertisers can be sure their products will be seen when and where it matters. So instead of your hair spray product showing up with just any beauty video, you can speak to the eager at-home stylists that are watching hair tutorials specifically, at the time that is best for them. 


As the beating heart of YouTube content, our creators continue to deliver the goods. In Australia there are now 100 channels with over one million subscribers, and a further 1,000 with 100,000+ (7), and Aussies pull their weight amongst the one billion people around the world who watch a music video on YouTube each month (8). Artists like Tones and I, who was busking in Byron in 2019, and now has over a billion views of Dance Monkey on YouTube, can now connect with fans through unique digital experiences like her intimate live performance in April. 



For the sports nuts (and I most definitely include myself in this category), YouTube is the place for sport and fitness content that can’t be found anywhere else - a fact that 79% of YouTube sports viewers have noted (9). It just goes to show that YouTube is able to provide niche, personal content experiences for sports fans that they truly value and will come back to time and time again. 



An interested audience that can’t be found anywhere else 
YouTube is the most loved video content platform in Australia, and it shows. With 16 million monthly visitors and 7.5 million in the 18-39 demographic (10), YouTube has an expansive, connected viewer base that can’t be found anywhere else. And that base continues to grow. 



Content consumption, as well as the use of SVOD services, jumped sharply in April and May, with 72% of Aussies now able to access at least one SVOD (11) service (2.6 million more than before COVID-19) and seven million people are streaming YouTube through connected TV - with a 65% jump in watchtime on TV screens since last year (12). 




YouTube Select now offers you more capabilities on the TV screen, and gives you more choice in how you buy. In Australia, YouTube Select lineups are available via Google Ads, Display & Video 360 and reservation. 



83% of the total Aussie adult population turns to YouTube (13) when they want to get deeper into their interests, to grow as people, to solve problems or achieve their goals. And with that in mind, we’re incredibly excited to offer YouTube Select to Australian advertisers and agencies. By partnering with some of the best content on YouTube through lineups and programmes, brands can deliver exceptional ROI by building deeper connections in more powerful moments than ever before. We remain committed to delivering engaging videos to everyone, everyday, and we look forward to seeing how these exciting new tools can help our advertisers grow! 



Posted by Rhys Williams, Director Media Sales, Google Australia & New Zealand

Sources:
(1) Google Data, AU, Apr 20 - Jun 20 vs. Apr 19 - Jun 19
(2) Google Data, AU, Apr 20 - Jun 20 vs. Apr 19 - Jun 19
(3) Google Data, AU, Apr 20 - Jun 20 vs. Apr 19 - Jun 19
(4) Google Preferred Lineups (now part of YouTube Select) Brand Lift, 2019, Google Preferred launched countries (across all studies measured).
(5) Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain Google Preferred, Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. ROI is “Retail ROI,” defined as total incremental sales divided by total media spend. Incremental offline retail sales measured for TV represents average across all TV broadcasters.
(6) [Google/Nature, Primetime is Personal study, AU, Aug 2019. n=1500 people age 18-65.] 
(7) Google data, AU, Jan 2019.
(8) Source: YouTube Internal Data June 2020
(9) Source: Google/Ipsos Connect, Sports Viewers Study, U.S. among adults aged 18-54 who watch sports/fitness content on YouTube at least monthly, n=1,501, Feb. 2016.
(10) Source: Nielsen Digital Content Ratings, Monthly Total, Platform C/M, Video 0 seconds,  Brand: YouTube, Unique Audience, Apr '20.
(11) The Lab/Nature COVID Brand Navigator, Media Deep Dive, April – May 2020 (n=1600 Australians) 
(12) YouTube Internal Data, March 2020.
(13) Nielsen Digital Content Ratings, Monthly Total, Platform C/M, Video 0 seconds, Ppl 18+, Brand: YouTube, Unique Audience, Apr '20.


Magpies, masks and a mullet: 5 trends that show what inspired Aussies to search, cheer and learn this footy season

Over the past few years, we’ve been working to help Aussies connect with all things footy – whether we’re delving into our rich sport heritage, following live footy scores and fixtures or voting for the Mark of the Year directly in Search. 

2020 has thrown us all kinds of curve balls – from pausing the season to putting clubs in hubs – but our spirit hasn’t been shaken. Search shows we Aussies have stayed dedicated to our game. 

As we get ready for Saturday’s blockbuster AFL Grand Final between Geelong and Richmond, we’re looking back at what and how we searched this footy season: 

 1. Power to AFL Women  



A clear standout in Search is the growing interest in AFLW – which hit a new all time high in 2020. With four new clubs entering the league in 2020, the rapid expansion of AFLW prompted uptick in Searches for clubs such as West Coast Eagles, which was the most Searched AFLW team this season. 



2. Teams on top (in Search) 

While the Collingwood Magpies won’t be on the field this Grand Final day, they topped the ladder for the most searched for clubs in 2020. Here are the top AFL teams ranked by Search interest in Australia in 2020 so far: 
1. Collingwood Magpies
2. Essendon 
3. Carlton 
4. Richmond 
5. West Coast Eagles 
6. Geelong Cats 
7. Port Adelaide 
8. Adelaide Crows 
9. St Kilda 
10. Fremantle Dockers 

3. Should the AFL bring back State of Origin in 2021? 

Footy fans were fixated on the return of State of Origin footy, as the match was the top trending moment of the season related to AFL. Searches for the match, which was dedicated to bushfire relief, spiked 2000% this year


4. Moments (and a mullet) to remember 



This footy season graced us with iconic kicks and hair-dos that piqued our Search interest. Searches for “goal of the year” spiked +600% this season. Josh Daicos’ goal of the year also spurred an increase in searches for his dad, Peter – who was known as the Macedonian Marvel due to his wonder goals in the 80’s.

Meanwhile, Bailey Smith’s mullet drove a 5000% increase in searches year on year. And unsurprisingly, the pandemic also came into play – as Searches for “AFL coronavirus” and “AFL face masks” have also risen this year. 

5. Tuning in, finding tickets and refining our ball skills 

Aussies came to Search to get help with a range of AFL related queries this season. We wanted to know how to bounce an AFL ball and dreamed of being an AFL player. We tuned in online – and as some cities began to welcome AFL fans back to games, we went looking for tickets. Here’s the list of trending “how to” searches for AFL in Australia in 2020 so far: 
1. How to bounce an AFL ball 
2. How to watch AFL online 
3. How to handball AFL 
4. How to bet on AFL 
5. How to get a job in the AFL 
6. How to score in AFL 
7. How to tackle in AFL 
8. How to kick a football 
9. How to get tickets to AFL grand final 
10. How to be an AFL player 

We're proud to continue our partnership with the AFL through 2022 to help you make the most of each season – from kick off to Grand Final Day. And as you gear up for this weekend, check out this Great Sporting Land collection to relive some of the classic Grand Final moments in Australian history! 

Magpies, masks and a mullet: 5 trends that show what inspired Aussies to search, cheer and learn this footy season

Over the past few years, we’ve been working to help Aussies connect with all things footy – whether we’re delving into our rich sport heritage, following live footy scores and fixtures or voting for the Mark of the Year directly in Search. 

2020 has thrown us all kinds of curve balls – from pausing the season to putting clubs in hubs – but our spirit hasn’t been shaken. Search shows we Aussies have stayed dedicated to our game. 

As we get ready for Saturday’s blockbuster AFL Grand Final between Geelong and Richmond, we’re looking back at what and how we searched this footy season: 

 1. Power to AFL Women  



A clear standout in Search is the growing interest in AFLW – which hit a new all time high in 2020. With four new clubs entering the league in 2020, the rapid expansion of AFLW prompted uptick in Searches for clubs such as West Coast Eagles, which was the most Searched AFLW team this season. 



2. Teams on top (in Search) 

While the Collingwood Magpies won’t be on the field this Grand Final day, they topped the ladder for the most searched for clubs in 2020. Here are the top AFL teams ranked by Search interest in Australia in 2020 so far: 
1. Collingwood Magpies
2. Essendon 
3. Carlton 
4. Richmond 
5. West Coast Eagles 
6. Geelong Cats 
7. Port Adelaide 
8. Adelaide Crows 
9. St Kilda 
10. Fremantle Dockers 

3. Should the AFL bring back State of Origin in 2021? 

Footy fans were fixated on the return of State of Origin footy, as the match was the top trending moment of the season related to AFL. Searches for the match, which was dedicated to bushfire relief, spiked 2000% this year


4. Moments (and a mullet) to remember 



This footy season graced us with iconic kicks and hair-dos that piqued our Search interest. Searches for “goal of the year” spiked +600% this season. Josh Daicos’ goal of the year also spurred an increase in searches for his dad, Peter – who was known as the Macedonian Marvel due to his wonder goals in the 80’s.

Meanwhile, Bailey Smith’s mullet drove a 5000% increase in searches year on year. And unsurprisingly, the pandemic also came into play – as Searches for “AFL coronavirus” and “AFL face masks” have also risen this year. 

5. Tuning in, finding tickets and refining our ball skills 

Aussies came to Search to get help with a range of AFL related queries this season. We wanted to know how to bounce an AFL ball and dreamed of being an AFL player. We tuned in online – and as some cities began to welcome AFL fans back to games, we went looking for tickets. Here’s the list of trending “how to” searches for AFL in Australia in 2020 so far: 
1. How to bounce an AFL ball 
2. How to watch AFL online 
3. How to handball AFL 
4. How to bet on AFL 
5. How to get a job in the AFL 
6. How to score in AFL 
7. How to tackle in AFL 
8. How to kick a football 
9. How to get tickets to AFL grand final 
10. How to be an AFL player 

We're proud to continue our partnership with the AFL through 2022 to help you make the most of each season – from kick off to Grand Final Day. And as you gear up for this weekend, check out this Great Sporting Land collection to relive some of the classic Grand Final moments in Australian history! 

Google Play Points: a rewards program for the ways you Play


Since 2012, Google Play has been your place to find and enjoy apps, games, movies, TV shows, and books. More than 2 billion people in 190 countries use Google Play to discover blockbuster movies, apps that help you be more productive, and books that inspire imagination. 
To show our appreciation, we created a new rewards program called Google Play Points that lets you earn points and rewards for the ways you already use Google Play. Over the two years, millions of people in Japan, South Korea, the US, Taiwan, and Hong Kong have joined the program. Starting this week, Google Play Points is launching in Australia, as well as UK, France and Germany. 

It’s free to join, and you can earn Play Points to use for special items and discounts in top games like Candy Crush Saga and Pokémon GO, or for Google Play Credit to use on movies, books, games, and apps. 


Play your way and earn points 
With Google Play Points, you’ll earn points on everything you buy with Google Play, including in-app items, movies, books, subscriptions and more. You can also earn Play Points by downloading featured free apps and games. Weekly points events can boost your earning rate on movies, books, and select games. 

Google Play Points has four levels, from Bronze to Platinum. Your level depends on how many points you’ve collected, and higher levels have perks like weekly prizes. 


Redeem your Play Points how you’d like 
We’re partnering with developers of some of the top apps and games on Google Play so that you can redeem points for special in-app items like characters, gems and more. You can also use Play Points for Google Play Credit and rent an award-winning movie or buy a best-selling audiobook. 


Join for free 
Google Play Points will be available over the next week. It’s free to join, there is no recurring or monthly fee, and you’ll earn three times the Play Points on everything you buy your first week. To get started, visit Google Play. Tap menu, then Play Points. Learn more about Play Points--and get ready to earn points and rewards. 

Find A Way Together, #WithMe on YouTube

This year has demanded a lot of each of us. And we’ve all been finding our own ways to cope. 
But despite the uncertainty, something profound has been happening on YouTube. People are coming together to support each other, and creators are doing what they do best: showing up for their communities. Whether it’s pausing to check in, find a moment of joy, reflect or simply express vulnerability, creators are sharing their expertise, stories, passions, and a little bit more of themselves. And these simple acts are making a difference. 
For World Mental Health Day, Mental Health Week Australia and National Mental Health Month—we want to shine a light on our YouTube community, and creators who are sharing their stories, and helping others find ways to speak out, take care, and cope. 
Thank you to the registered mental health organisations like Black Dog Institute, Project Rockit and headspace Australia on the platform for sharing your expert knowledge and resources with us. And thank you to the many other creators—from yoga instructors to musicians, from gardeners to gamers—for providing emotional support and a sense of connection just by opening up and talking about what you’re going through. You are all helping us take better care of ourselves and each other. 


Turning to YouTube for Support and Comfort 
Videos related to many practices associated with coping with anxiety and stress, including many hobbies, yoga and exercise, have seen increases in viewership this year. 
Aussie creator Chloe Ting, was one channel offering locals in lockdown an outlet. Videos with ‘Chloe Ting’ or ‘Chloe Ting Challenge’ or ‘#chloetingchallenge’ in the title generated more than 140 million views globally since March 15, 2020.1 
Videos with prayer in the title are also among those seeing an increase in views—up 70 percent in the first quarter of 2020 compared to the prior year.2 Prayer plays an important role in the lives of many, especially in handling stressful situations, and these videos may offer a feeling of solace. They also offer a way to continue participating in religious practices, and to maintain a routine during a time that is anything but routine. 

Mental health exists on a spectrum from illness to wellness and, as such, impacts every single one of us. If you’re looking for ways to take care or you’re interested to hear how others are coping with different experiences, below are a few videos to explore. For more, check out our Mental Health Awareness Playlist


Meet Sarah Chrisp 
Kiwi entrepreneur Sarah aka Wholesale Ted usually shares advice on ecommerce with her 620k fans. This week saw a break in tradition though, when she posted this video on her struggle with anxiety, depression and burnout, and how she restored her sense of wellbeing, and balance. 


Meet Maaz 
He’s a trained medical doctor turned animator extraordinaire. This video breaks away from Maaz’s renowned comedic take on life events and stories, as he talks about the discrimination he faced growing up as Muslim Pakastani in Australia, and how he has learned to be comfortable in his own skin. 


Meet Jason Stephenson 
Average daily views of videos related to insomnia more than doubled after April 1 compared to the first quarter of the year,3 and in turn, average daily views of videos related to guided meditation with “sleep” in the title increased 25 percent in April, compared to March.4  
So find a comfy seat, close down your eyes and take a moment. Jason has attracted almost two million fans to his channel, sharing weekly guided meditations, inspirational talks and affirmations to help you de-stress, find calm and get better sleep. 


Meet Erin May Henry 
Based in Melbourne, Erin has become a go-to for videos on positive self-talk. Tune in for videos like this one on self-care routines, healthy habits and life lessons that’ll help you feel motivated, and supported.


Meet Jamie Perkins 
He shares honest stories about the ins and outs of being a dad to two young daughters. Jamie created his YouTube channel to provide fun, inspirational videos on his approach to life and raising little ones. In this video created for World Mental Health Day, he talks gratitude, and what helps him get through. 


What creators are doing on YouTube is no small thing. Talking openly about coping matters. When creators promote healthy ways of coping and share adaptive skills and tips, they not only inspire us to try new strategies, but they also begin to chip away at the stigma associated with talking about and taking care of our mental health. And when stigma is reduced, we’re more likely to reach out and ask for the additional help we may need. 

If you're looking for support or want to talk, help is available 24 hours a day, 7 days a week, anywhere in Australia and New Zealand: 
Lifeline Australia | 13 11 14 
Kids Helpline | 1800 55 1800 
Beyond Blue | 1300 22 4636 

Lifeline New Zealand | 0800 54 33 54 
Youthline New Zealand | 0800 376 633 

For research-informed mental health resources and free support tools, check out Black Dog Institute.



1 YouTube data, Global, 15 March 2020 - 5 July 2020
2 YouTube data, Global, jan - Mar 2019, Jan - Mar 2020 
3 YouTube data, Global, January - April 2020 
4 YouTube data, Global, March - April 2020 

Find A Way Together, #WithMe on YouTube

This year has demanded a lot of each of us. And we’ve all been finding our own ways to cope. 
But despite the uncertainty, something profound has been happening on YouTube. People are coming together to support each other, and creators are doing what they do best: showing up for their communities. Whether it’s pausing to check in, find a moment of joy, reflect or simply express vulnerability, creators are sharing their expertise, stories, passions, and a little bit more of themselves. And these simple acts are making a difference. 
For World Mental Health Day, Mental Health Week Australia and National Mental Health Month—we want to shine a light on our YouTube community, and creators who are sharing their stories, and helping others find ways to speak out, take care, and cope. 
Thank you to the registered mental health organisations like Black Dog Institute, Project Rockit and headspace Australia on the platform for sharing your expert knowledge and resources with us. And thank you to the many other creators—from yoga instructors to musicians, from gardeners to gamers—for providing emotional support and a sense of connection just by opening up and talking about what you’re going through. You are all helping us take better care of ourselves and each other. 


Turning to YouTube for Support and Comfort 
Videos related to many practices associated with coping with anxiety and stress, including many hobbies, yoga and exercise, have seen increases in viewership this year. 
Aussie creator Chloe Ting, was one channel offering locals in lockdown an outlet. Videos with ‘Chloe Ting’ or ‘Chloe Ting Challenge’ or ‘#chloetingchallenge’ in the title generated more than 140 million views globally since March 15, 2020.1 
Videos with prayer in the title are also among those seeing an increase in views—up 70 percent in the first quarter of 2020 compared to the prior year.2 Prayer plays an important role in the lives of many, especially in handling stressful situations, and these videos may offer a feeling of solace. They also offer a way to continue participating in religious practices, and to maintain a routine during a time that is anything but routine. 

Mental health exists on a spectrum from illness to wellness and, as such, impacts every single one of us. If you’re looking for ways to take care or you’re interested to hear how others are coping with different experiences, below are a few videos to explore. For more, check out our Mental Health Awareness Playlist


Meet Sarah Chrisp 
Kiwi entrepreneur Sarah aka Wholesale Ted usually shares advice on ecommerce with her 620k fans. This week saw a break in tradition though, when she posted this video on her struggle with anxiety, depression and burnout, and how she restored her sense of wellbeing, and balance. 


Meet Maaz 
He’s a trained medical doctor turned animator extraordinaire. This video breaks away from Maaz’s renowned comedic take on life events and stories, as he talks about the discrimination he faced growing up as Muslim Pakastani in Australia, and how he has learned to be comfortable in his own skin. 


Meet Jason Stephenson 
Average daily views of videos related to insomnia more than doubled after April 1 compared to the first quarter of the year,3 and in turn, average daily views of videos related to guided meditation with “sleep” in the title increased 25 percent in April, compared to March.4  
So find a comfy seat, close down your eyes and take a moment. Jason has attracted almost two million fans to his channel, sharing weekly guided meditations, inspirational talks and affirmations to help you de-stress, find calm and get better sleep. 


Meet Erin May Henry 
Based in Melbourne, Erin has become a go-to for videos on positive self-talk. Tune in for videos like this one on self-care routines, healthy habits and life lessons that’ll help you feel motivated, and supported.


Meet Jamie Perkins 
He shares honest stories about the ins and outs of being a dad to two young daughters. Jamie created his YouTube channel to provide fun, inspirational videos on his approach to life and raising little ones. In this video created for World Mental Health Day, he talks gratitude, and what helps him get through. 


What creators are doing on YouTube is no small thing. Talking openly about coping matters. When creators promote healthy ways of coping and share adaptive skills and tips, they not only inspire us to try new strategies, but they also begin to chip away at the stigma associated with talking about and taking care of our mental health. And when stigma is reduced, we’re more likely to reach out and ask for the additional help we may need. 

If you're looking for support or want to talk, help is available 24 hours a day, 7 days a week, anywhere in Australia and New Zealand: 
Lifeline Australia | 13 11 14 
Kids Helpline | 1800 55 1800 
Beyond Blue | 1300 22 4636 

Lifeline New Zealand | 0800 54 33 54 
Youthline New Zealand | 0800 376 633 

For research-informed mental health resources and free support tools, check out Black Dog Institute.



1 YouTube data, Global, 15 March 2020 - 5 July 2020
2 YouTube data, Global, jan - Mar 2019, Jan - Mar 2020 
3 YouTube data, Global, January - April 2020 
4 YouTube data, Global, March - April 2020 

Helping Australian retailers and shoppers

Retailers have played a vital role in Australia’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and supporting jobs. 



As more Australian businesses turn to e-commerce, we’ve been focused on supporting them in every way we can. And we’re pleased to announce that from mid-October we are making it free for merchants in Australia to list their products on the Google Shopping tab. More info here



For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs, regardless of whether they advertise on Google. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. 



For advertisers, it means paid campaigns can now be augmented with free listings. 



In the US, where the change was made earlier this year, retailers running free listings and ads got an average of twice as many views and 50 percent more visits—and small and medium-sized businesses saw the biggest increases. 


Australia’s changing retail landscape 



Free listings for Australian retailers comes at a time of huge change in the way people shop and sell across the region. Even before the pandemic, e-commerce was growing fast—over FY19, Australians spent more than $29 billion on online goods, which was up 20.8 percent year-on-year. (1) 



COVID-19 has accelerated these trends: 
  • Between March and August 2020, more than 900,000 new households shopped online for the first time. That’s 35.4% more than the same period in 2019. (2) 
  • 68 percent of online shoppers believe they will increase the number of online purchases after the crisis. (3) 


To help retailers adjust to these changes, we’re offering skills training through Grow with Google and sharing research and insights to inform their business decisions. We’ve launched a playbook and webinar series to help retailers better manage digital storefronts. And we’re working closely with many of our partners to help merchants manage their products and inventory. This includes partners like Shopify, BigCommerce and Dynamic Creative



In advancing our plans with Google Shopping, we hope to build on these programs, providing extra support and relief for Aussie retailers when it’s needed most. 



What’s next? 



Existing users of Merchant Center and Shopping ads don't have to do anything to take advantage of the free listings. For new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months. 



We’re looking forward to working even more closely with retailers throughout Australia, helping shoppers find the products they need more easily, contributing to the recovery from COVID-19, and preparing for longer-term change in local commerce. 



Posted by Renee Gamble, Industry Director, Retail, Google Australia 

Sources: (1) Australia Post, Inside Australian Online Shopping: 2019 eCommerce Industry Update (2) Australia Post, Inside Australian Online Shopping Report, September 2020 (3) Kantar COVID-19 Barometer, n=500 Australians, 18-90 years 14-18th August

Our best Chromecast yet, now with Google TV


Chromecast changed the way we enjoy our favourite movies, TV shows and YouTube videos by making it easy and inexpensive to bring your online entertainment to your TV—a revolutionary idea in 2013. Today, we have more content choices than ever, sprinkled across an ever-expanding variety of apps, which can make it difficult to find what to watch. This inspired us to rethink what simple and easy content discovery on your TV should look like. So today, we're making our biggest leap yet to help you navigate your entertainment choices, bringing together the best of local and global content into one convenient location, with the all-new Chromecast with Google TV. 
Best Chromecast yet 
Chromecast with Google TV has your favourite Chromecast features and now comes with the all-new Google TV entertainment experience. Google TV experience brings together movies, shows and more from across your apps and subscriptions and organises them just for you. We're also bringing our most requested feature—a remote—to Chromecast. 

A new look, inside and out 
The new Chromecast with Google TV comes in a compact and thin design and is packed with the latest technology to give you the best viewing experience. It neatly plugs into your TV's HDMI port and tucks behind your screen. Power it on and you'll be streaming crystal clear video in up to 4K HDR at up to 60 frames per second in no time. With Dolby Vision, you’ll get extraordinary colour, contrast and brightness on your TV. We also support HDMI pass-through of Dolby audio content. 

More power in your hand 
The new Chromecast voice remote is comfortable to hold, easy to use and full of new features. It has a dedicated Google Assistant button that can help you find something to watch, answer everyday questions like “how's the weather?” or play your favourite artist on YouTube Music all with just your voice. And when it's time to cozy up on the couch for movie night, you can control your smart home lights to set the mood or check your front door with Nest Camera to keep tabs on your pizza delivery. We also have dedicated buttons for popular streaming services, YouTube and Netflix, to give you instant access to the content you love. Best of all, you won't have to juggle multiple remotes thanks to our programmable TV controls for power, volume and input. 

TV just for you 
In need of some good movie or TV recommendations? Google TV's For You tab gives you personalised watch suggestions from across your subscriptions organised based on what you like to watch—even your guilty pleasure reality dramas. Google TV’s Watchlist lets you bookmark movies and shows you want to save for later. You can add to your Watchlist from your phone or laptop, and it will be waiting on your TV when you get home. 
Best of all, you'll also have access to thousands of apps and the ability to browse 400,000+ movies and TV shows sorted and optimised for what you like—ask Google Assistant to see results from across your favourite apps, like YouTube, Netflix, Disney+, Stan, 9Now and ABC iview, among others. 

Starting today Chromecast with Google TV is available for pre-order in Australia for $99 in three fun colours to match your decor or personality: Snow, Sunrise and Sky, and will be available from the Google Store as well as other retailers like JB Hi-Fi, Harvey Norman, OfficeWorks, and The Good Guys starting from October 15. Sunrise and Sky will be exclusively available on Google Store. 


Made for music, the new Nest Audio is here

This year, we’ve all spent a lot of time exploring things to do at home. Some of us gardened, and others baked. We tried at-home workouts, or redecorated the house, took up art projects. But one thing that many—maybe all of us—did? Enjoy a lot of music at home. Personally, I have spent so much more time listening to music during quarantine—bossa nova is my go to soundtrack for doing the dishes and Lil Baby has become one of my favourite artists. 
So, in a time when we’re all listening to more music than ever, we’re especially excited to introduce Nest Audio, our latest smart speaker that is made for music lovers. 

A music machine 
Nest Audio is 75 percent louder and has 50 percent stronger bass than the original Google Home—measurements of both devices were taken in an anechoic chamber at maximum volume, on-axis. With a 19mm tweeter for consistent high frequency coverage and clear vocals and a 75mm mid-woofer that really brings the bass, this smart speaker is a music lover’s dream. 
Nest Audio’s sound is full, clear and natural. We completed more than 500 hours of tuning to ensure balanced lows, mids and highs so that nothing is lacking or overbearing. The bass is significant and the vocals have depth, which makes Nest Audio sound great across genres: classical, R&B, pop and more. The custom-designed tweeter allows each musical detail to come through, and we optimised the grill, fabric and materials so that you can enjoy the audio without distortion. 
Our goal was to ensure that Nest Audio stayed faithful to what the artist intended when they were in the recording studio. We minimised the use of compressors to preserve dynamic range, so that the auditory contrast in the original production is preserved—the quiet parts are delicate and subtle, and the loud parts are more dramatic and powerful. 
Nest Audio also adapts to your home. Our Media EQ feature enables Nest Audio to automatically tune itself to whatever you’re listening to: music, podcasts, audiobooks or hearing a response from Google Assistant. And Ambient IQ lets Nest Audio also adjust the volume of Assistant, news, podcasts, and audiobooks based on the background noise in the home, so you can hear the weather forecast over a noisy dishwasher. 

Whole home audio 
If you have a Google Home, Nest Mini or even a Nest Hub, you can easily make Nest Audio the centre of your whole home sound system. In my living room, I’ve connected two Nest Audio speakers as a stereo pair for left and right channel separation. I also have a Nest Hub Max in my kitchen, a Nest Mini in my bedroom and a Nest Hub in the entryway. These devices are grouped so that I can blast the same song on all of them when I have my daily dance party. 
With our stream transfer feature, I can move music from one device to the other with just my voice. Just last month, we launched multi-room control, which allows you to dynamically group multiple cast-enabled Nest devices in real-time. 

An even faster Assistant 
When we launched Nest Mini last year, we embedded a dedicated machine learning chip with up to one TeraOPS of processing power, which let us move some Google Assistant experiences from our data centres directly onto the device. We’ve leveraged the same ML chip in Nest Audio too.
Google Assistant helps you tackle your day, enjoy your entertainment and control compatible smart home brands like Philips Hue, TP-Link and more. In fact, our users have already set up more than 100 million devices to work with Google Assistant. Plus, if you’re a YouTube Music or Spotify Premium subscriber, you can say, “Hey Google, recommend some music” and Google Assistant will offer a variety of choices from artists and genres that you like, and others like them to choose from.

Differentiated by design 
Typically, a bigger speaker equals bigger sound, but Nest Audio has a really slim profile—so it fits anywhere in the home. In order to maximise audio output, we custom-designed quality drivers and housed them in an enclosure that helps it squeeze out every bit of sound possible. 
Nest Audio is available in two colours in Australia: Chalk and Charcoal. Its soft, rounded edges blend in with your home’s decor, and its minimal footprint doesn't take up too much space on your shelf or countertop. 
We’re continuing our commitment to sustainability with Nest Audio. It’s covered in the same sustainable fabric that we first introduced with Nest Mini last year, and the enclosure (meaning the fabric, housing, foot, and a few smaller parts) is made from 70 percent recycled plastic. 

Starting today Nest Audio is available for pre-order in Australia for $149 at the Google Store and other retailers, including JB Hi-Fi, Harvey Norman, and The Good Guys. It will be on-sale from October 15 through these same retailers, as well as Officeworks and Vodafone. 

Pixel 4a (5G) and Pixel 5 pack 5G speeds and so much more

Today, we hosted Launch Night In, a virtual event introducing new products from across Google that will offer a little joy, entertainment and connection for people. These products bring together the best of Google’s hardware, software and AI to deliver helpful experiences built around you. Not only are these products more helpful; they’re more affordable too. 
Our new smartphones, Pixel 4a with 5G and Pixel 5 offer more helpful Google features backed by the power and speeds of 5G.1 From Google’s latest AI and Assistant features, to the biggest ever batteries we’ve put in a Pixel, to industry-leading camera features, Pixel 4a with 5G and Pixel 5 join our much loved Pixel 4a in providing more help at a more helpful price. 

5G speeds at affordable prices 
5G is the latest in mobile technology, bringing fast download and streaming speeds to users around the world. Whether you’re downloading the latest movie2, listening to your favourite music on YouTube Music, catching up on podcasts with Google Podcast or downloading a game Pixel 4a with 5G and Pixel 5 can provide you with fast speeds at a helpful price.1 Starting at just $799 for Pixel 4a with 5G.

New camera, new lenses—same great photos 
Ask any Pixel owner and they’ll tell you: Pixels take great photos. Pixel 4a with 5G and Pixel 5 are no exception. These phones bring Pixel’s industry-leading photography features to the next level. 
  • Better videos with Cinematic Pan: Pixel 4a with 5G and Pixel 5 come with Cinematic Pan, which gives your videos a professional look with ultrasmooth panning that’s inspired by the equipment Hollywood directors use. 
  • Night Sight in Portrait Mode: Night Sight currently gives you the ability to capture amazing low-light photos—and even the Milky Way with astrophotography. Now, these phones bring the power of Night Sight into Portrait Mode to capture beautifully blurred backgrounds in Portraits even in extremely low light. 
Night Sight in Portrait Mode, captured on Pixel 
  • Portrait Light: Portrait Mode on the Pixel 4a with 5G and Pixel 5 lets you capture beautiful portraits that focus on your subject as the background fades into an artful blur. If the lighting isn’t right, your Pixel can drop in extra light to illuminate your subjects
  • Ultrawide lens for ultra awesome shots: With an ultrawide lens alongside the standard rear camera, you’ll be able to capture the whole scene. And thanks to Google’s software magic, the latest Pixels still get our Super Res Zoom. So whether you’re zooming in or zooming out, you get sharp details and breathtaking images. 
Ultrawide, captured on Pixel 
  • New editor in Google Photos: Even after you’ve captured your portrait, Google Photos can help you add studio-quality light to your portraits of people with Portrait Light, in the new, more helpful Google Photos editor
Stay connected and entertained with Duo 
To make it easier and more enjoyable to stay connected to the most important people in your life, the new HD screen sharing in Duo video calls lets you and a friend watch the same video, cheer on sports with a friend and even plan activities – no matter how far apart you are.3 And with features like Duo Family mode, you will be able to keep kids entertained and engaged with new interactive tools, like colouring over backgrounds, while you video chat. 

A smarter way to record and share audio 
Last year, Recorder made audio recording smarter, with real-time transcriptions and the power of search.4 Now, Recorder makes it even easier to share your favourite audio moments. Since Recorder automatically transcribes every recording, now you can use those transcripts to edit the audio too. Just highlight a sentence to crop or remove its corresponding audio. Once you have something you want others to hear—say a quote from an interview or a new song idea—you can generate a video clip to make sharing your audio easier and more visual than ever. 
Editing in Recorder is easy

To improve searching through your transcripts, smart scrolling will automatically mark important words in longer transcripts so you can quickly jump to the sections you’re looking for as you scroll. But most helpful of all? Recorder still works without an internet connection, so you can transcribe, search and edit from anywhere, anytime. 

The biggest Pixel batteries ever 
Pixel 4a with 5G and Pixel 5 also have all-day batteries that can last up to 48 hours with Extreme Battery Saver.5 This mode automatically limits active apps to just the essentials and lets you choose additional apps you want to keep on. 

And now, the specs 
Like all Pixel devices, security and safety are paramount in Pixel 4a with 5G and Pixel 5. Both devices come with our TitanTM M security chip to help keep your on-device data safe and secure, and both phones will get three years of software and security updates. Your Pixel also has built-in safety features like car crash detection6 and Safety Check.7
Plus, Pixel 5 is designed with the environment in mind; we used 100% recycled aluminium in the back housing enclosure to reduce its carbon footprint. You can charge your Pixel 5 wirelessly8 and even use it to wirelessly charge other Qi-certified devices using Battery Share.9 Pixel 5 also doesn’t mind a little water or dust. The metal unibody can handle being submerged in 1.5 metres of fresh water for 30 minutes.10
When you buy the Google phone, you get more from Google. Pixel 5 and Pixel 4a with 5G come with trial subscriptions to Google’s entertainment, security and storage services for new users.11 If you’re a new user you’ll get a YouTube Premium trial for 3 months, 100 GB of storage with Google One for 3 months and 3 months of Google Play Pass and Gold/Silver Status on Play Points. See g.co/pixel/4a5Goffers or g.co/pixel/5offers, as applicable, for more details.11 
In Australia, Pixel 5 will range in two colours, Just Black and Sorta Sage (selected retailers). It will retail for $999 and can be pre-ordered today from Google Store, Telstra, Optus, Vodafone, JB Hi-Fi, Officeworks and Harvey Norman, and will be available starting October 15. Pixel 4a with 5G will retail for $799 and can be pre-ordered today from JB Hi-Fi, Officeworks and Harvey Norman, and will be available from these retailers in addition to Google Store and Telstra in November ranging in Just Black. 


Looking for the Pixel’s that’s right for you? Head to the Google Store now. 

1 Requires a 5G data plan (sold separately). 5G service and roaming not available on all carrier networks or in all areas. Contact carrier for details about current 5G network performance, compatibility, and availability. Phone connects to 5G networks but, 5G service, speed and performance depend on many factors including, but not limited to, carrier network capabilities, device configuration and capabilities, network traffic, location, signal strength and signal obstruction. Actual results may vary. Some features not available in all areas. Data rates may apply. See g.co/pixel/networkinfo for info. 
2 Download speed claims based on testing videos from three streaming platforms. Average download time was less than sixty seconds. File sizes varied between 449MB and 1.3GB. Download speed depends upon many factors, such as file size, content provider and network connection. Testing conducted in an internal 5G network lab and on pre-production hardware in California in July/August 2020. Actual download speeds may be slower. Australian results may vary. 
3 Screen sharing not available on group calls. Requires Wi-Fi or 5G internet connection. Not available on all apps and content. Data rates may apply. 5G service, speed and performance depend on many factors including, but not limited to, carrier network capabilities, device configuration and capabilities, network traffic, location, signal strength, and signal obstruction. 
4 Transcription and search are available in English only. 
5 For “all day”: Maximum battery life based on testing using a mix of talk, data, standby, and use of other features. Testing conducted on two major US carrier networks using Sub-6 GHz non-standalone 5G (ENDC) connectivity. For “Up to 48 hours”: Maximum battery life based on testing using a mix of talk, data, standby, and use of limited other features that are default in Extreme Battery Saver mode (which disables various features including 5G connectivity). Testing conducted on two major US carrier networks. For both claims: Pixel 4a (5G) and Pixel 5 battery testing conducted by a third party in California in mid 2020 on pre-production hardware and software using default settings, except that, for the “up to 48 hour claim” only, Extreme Battery Saver mode was enabled. Battery life depends upon many factors and usage of certain features will decrease battery life. Actual battery life may be lower.
6 Not available in all languages or countries. Car crash detection may not detect all accidents. High-impact activities may trigger calls to emergency services. This feature is dependent upon network connectivity and other factors and may not be reliable for emergency communications or available in all areas. For country and language availability and more information see g.co/pixel/carcrashdetection. 
7 Personal Safety app features are dependent upon network connectivity and other factors and may not be reliable for emergency communications or available in all areas. For more information, see g.co/pixel/personalsafety. 
8 Qi-compatible. Wireless charger sold separately. 
9 Designed to charge Qi-certified devices. Use of Battery Share significantly reduces Pixel battery life. Cases may interfere with charging and will reduce charging speed. Charge speeds may vary. See g.co/pixel/wirelesscharging for more information. 
10 Pixel 5 has a dust and water protection rating of IP68 under IEC standard 60529. Charger and accessories are not water-resistant or dust-resistant. Water and dust resistance are not permanent conditions and may be compromised due to normal wear and tear, repair, disassembly or damage. 
11 The Google One, Google Play Pass, Google Play Points, and YouTube Premium offers are available to eligible new users with the purchase of Pixel 4a (5G) or Pixel 5. Offer expires April 30, 2021 at 11:59pm PT. See g.co/pixel/4a5Goffers or g.co/pixel/5offers, as applicable, for more details.