Learn about new features in Performance Max, including account-level negative keywords, campaign-level brand exclusions, and experiments.
Features like price insights and coupon clipping can help you shop smarter and safer on Google.
Marketers can reach people in big moments with the new YouTube Cost-Per-Hour Masthead.
Get a behind-the-scenes look at how Google’s Shopping Graph works.
Save the date for the virtual Google for Games Developer Summit on March 14 at 9 a.m. PT.
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.
As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business and get you free direct bookings. Here are 3 steps to help you optimize your presence on Google through the holiday season, and beyond.
Free booking links provide a simple way for you to get more direct traffic across Google properties, without any charge from us. To participate, you’ll need to connect your rates with Google.
The best way to share your rates and keep them up-to-date is through a feed integration – either API or a third-party connectivity provider. If you don’t have a connectivity partner or prefer not to use one, we recently added the ability to share your rates via the new hotel rate editor on your Google Business Profile.
You can do the following to keep your hotel’s details current and ensure that customers view the most recent information about your hotel:
All these tools are part of our commitment to invest in features that help hotel partners tap into demand as the travel landscape continues to evolve. If you’re interested in driving free traffic to your website, learn how to get started or register for a Travel on Air webinar coming up on December 15. To stay up-to-date on our developments in this area, sign up for our travel partners newsletter.
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.
As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business and get you free direct bookings. Here are 3 steps to help you optimize your presence on Google through the holiday season, and beyond.
Free booking links provide a simple way for you to get more direct traffic across Google properties, without any charge from us. To participate, you’ll need to connect your rates with Google.
The best way to share your rates and keep them up-to-date is through a feed integration – either API or a third-party connectivity provider. If you don’t have a connectivity partner or prefer not to use one, we recently added the ability to share your rates via the new hotel rate editor on your Google Business Profile.
You can do the following to keep your hotel’s details current and ensure that customers view the most recent information about your hotel:
All these tools are part of our commitment to invest in features that help hotel partners tap into demand as the travel landscape continues to evolve. If you’re interested in driving free traffic to your website, learn how to get started or register for a Travel on Air webinar coming up on December 15. To stay up-to-date on our developments in this area, sign up for our travel partners newsletter.
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.
That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees an ad on TV is increasing. Seeing the same ad repeatedly can be a frustrating experience for viewers and proves wasteful for advertisers. On average, TV advertisers’ return on investment (ROI) decreased by 41% when frequency exceeded 6+ weekly impressions — which represents 46% of TV impressions served, according to a MMM meta analysis commissioned with Nielsen
Almost half of the linear TV impressions in our study were considered waste but the same study from Nielsen shows that brands can increase their average weekly frequency from one to three on YouTube with a consistent ROI
At YouTube, we are helping advertisers deliver a better advertising experience for viewers without any compromise in ROI. Based on this commitment, earlier this year we announced our frequency management solution on Display and Video 360 that allows marketers to manage the number of times people see their ads across YouTube and third-party networks. We’re now taking that a step further to revolutionize reach and frequency-buying on YouTube.
To help marketers harness this impact, we’re announcing the launch of Target frequency globally for YouTube campaigns. This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers. Target frequency allows advertisers to select a frequency goal of up to four per week and our systems will optimize towards maximum unique reach at that desired frequency.
We recently partnered with Triscuit to see how the brand can drive incremental impact to its reach campaigns with a frequency target. Triscuit's goal was to ensure that the brand stays top-of-mind with the consumer. The brand set up a Video experiment to determine the incremental ad recall that a weekly frequency of two could deliver. The Target frequency campaign achieved a 93% higher absolute ad recall lift compared to the non-frequency optimized campaign, at a 40% cheaper cost per lifted user.
Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times. In fact, over 95% of Target frequency campaigns on YouTube successfully achieved their frequency goals when set up following recommended best practices.
To start using a frequency optimized campaign, create a new video reach campaign with the Target frequency goal and select the desired weekly frequency.
Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for them. Working with Ipsos, we've identified three ways to keep your audience engaged across platforms throughout the holiday season, plus new retail-ready formats and creative tools to help you drive growth into the new year.
Over half of mobile consumers use Google and YouTube alongside other platforms when researching products or brands to try,
With product feeds for Discovery ads now available in beta, advertisers can show shoppers items based on their interests and intent. Specifically, individual retailers can now use lifestyle images and short text with their Google Merchant Center catalog to deliver more relevant ad experiences. For example, a consumer interested in fitness and fashion might see sneakers in a variety of colors and styles from a new brand in their content feed on YouTube or the Google app.
Puma switched to product feeds from standard Discovery ads to promote its catalog during key seasons, and saw a +46% increase in return-on-ad-spend while lowering costs by 19%. “Product feeds for Discovery ads offered more ways to expand our social-style assets across new platforms,” says Ashley Anderson, Senior Director of Digital Marketing at Puma. “Personalization and great performance made it easy to efficiently scale our spend.”
For tips to help you craft engaging Discovery ads with product feeds, see our creative best practices.
Keeping today's consumer engaged across platforms requires creative finesse at scale—and a multi-asset approach for campaigns like social and video to enable more visual and authentic storytelling. Nearly half of consumers say they are more likely to purchase a new product or brand they see in a video ad.
You can now scale your assets to Shorts, YouTube's new short-form video experience, to drive visual momentum with consumers watching everything from workout clips to recipe walkthroughs. You can make the most of this mobile canvas by bringing your best vertical video and image assets to the Shorts experience with Video action and now Discovery campaigns for images.
We've seen this asset-first creative approach across campaigns drive better results: more than 60% of advertisers who combine Video action campaigns with Discovery ads see incremental conversions at or below their original cost-per-action.
Source: Google/Ipsos, Consumer Feed Behavior Research, August 2022
And last, but not least: building assets to scale doesn't have to mean relying on stock photos and generic visuals. 43% of consumers say that they are more likely to click on ads featuring people from a variety of backgrounds,
We're committed to helping you build more helpful and relevant ads that help consumers engage with your business. Check out our latest tools and resources below to learn how you can:
We hope these insights and creative tools help you drive growth now and in the new year with more effective, engaging ads.
The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year.
Coupon codes are a great way to save, but finding them — and making sure they work — can be challenging. To help shoppers save money and time, we’re bringing promotions front and center in product searches.
Our new promotion badge will show up in Search on items running a promotion (like “15% off with coupon code HOLIDAYS”). While in the past we’ve shown when items are on sale or the price has dropped, you can now see specific promotions and compare them to others right in Search.
We’re also adding a new coupon clipping feature, which allows you to easily copy promo codes when you’re ready to buy. These new features will roll out in the coming weeks.
For the past year, more than half of U.S. shoppers have visited multiple websites before settling on what and where to buy.
If you search for a women’s puffer coat, for example, we’ll show you a side-by-side comparison of available puffer coat deals right in your results. This new view will roll out in the U.S. this month, just in time for the holidays.
While it’s easy to get enticed by holiday sales, it can be hard to tell whether something is a good value. So we’re bringing our price insights feature to Search to help shoppers understand the prices they see and make better buying decisions. Now, you’ll quickly see how one merchant’s price compares to others’ and whether it’s low, typical or high for that product.
And merchants, don’t forget you can always see how your deals are performing and review your business’ promotions wherever you manage your product listings on Google.
These new features will make it easier to find great prices and check everything off your list this season.