Category Archives: Inside AdSense

A look inside Google AdSense

A guide to common AdSense policy questions

AdSense program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. Based on feedback from AdSense publishers, we know that there's more we could be doing to make our policies easier to understand. To demystify some common questions, we’re sharing a new infographic with important information on:

  • Google’s digital ecosystem and the role of advertising policies
  • Most frequently faced policy violations 
  • Resolving policy issues and navigating through the AdSense policy center

Check it out below, and don't forget to download or bookmark the infographic with clickable links. 

Google digital advertising ecosystem
Create outstanding content
keep it family safe and legal.jpg
Focus on the user
about the policy center.jpg
policy violations.jpg
AdSense policy resources

Source: Inside AdSense


Resources to help optimize your business

Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Understand user interests 

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.  

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs 

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights: 

  • Realtime Content Insights to identify the most popular articles amongst your audience
  • Behavior Reports to understand the overall page and content performance of your site
  • Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them. 
  • AdSense Overview to see your revenue information once you link your AdSense account to Analytics. 

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track your user i. If you see improvement on user interest, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones. 

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site. 

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably. 

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available. 


Source: Inside AdSense


Resources to help optimize your business

Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Understand user interests 

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.  

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs 

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights: 

  • Realtime Content Insights to identify the most popular articles amongst your audience
  • Behavior Reports to understand the overall page and content performance of your site
  • Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them. 
  • AdSense Overview to see your revenue information once you link your AdSense account to Analytics. 

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track the engagement on your site. If you see an improvement, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones. 

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site. 

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably. 

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available. 


Source: Inside AdSense


Welcome to Google AdSense

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in. 

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy. 

Join more than 2 million publishers who are already earning money from their sites with Google AdSense. Get started today! 


Welcome to AdSense

Source: Inside AdSense


Join the Women of Publishing webinar series

The 2020 Women of Publishing Leadership Series is now open for registration. This annual program is designed to facilitate industry connections, provide access to resources, and enable the future growth of women-led small publishing businesses. Apply by February 21 to join us on the live stream sessions, as well as an in-person event bringing together our female publishing community.


What you can expect

This March, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. The first online class kicks off on March 10, just after International Women's Day. 


This multi-part web series will teach you how Google tools can help to fuel the growth of your publishing business. The course will include data-driven monetization tactics for both web and apps, as well as discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.


You can find detailed information about the online course below: 

Keynote

  • Date and time: Tuesday, March 10 at 1:30 PM ET 

  • Summary: Join an honest discussion on one woman’s journey in the publishing industry. We will also discuss how to optimize your audience engagement strategy.


Monetization and Reporting Deep-Dive, Web

  • Date and time: Tuesday, March 17 at 1:30 PM ET

  • Summary: Get a closer look at how to efficiently earn more for your website using the new and improved AdSense Auto ads.


Monetization and Reporting Deep-Dive, Apps

  • Date and time: Thursday, March 19 at 1:30 PM ET

  • Summary: Learn how to think about optimizing your app’s monetization structure and which metrics matter the most in tracking your app’s performance.


Protecting our Digital Ecosystem

  • Date and time: Tuesday, March 24 at 1:30 PM ET

  • Summary: Gain insight on how to maintain user trust and secure your content in an evolving ecosystem.

Google is committed to women’s success in the publishing industry

We’ve seen great strides  toward women’s parity in the global labor market in recent years. However, there’s still work to do. The empowerment of female entrepreneurship is especially critical. Globally, there are less women than men among entrepreneurs, contributing to the 50 percent gap in total income (all types of revenues) between men and women.


The Women of Publishing Leadership Series was designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. Not using Google AdMob, AdSense, or Ad Manager? No worries—join the program to learn which product best suits your business needs.


Applications close on February 21, 2020. Join the 2020 Women of Publishing community by applying on our website.


Source: Inside AdSense


Join the Women of Publishing webinar series

The 2020 Women of Publishing Leadership Series is now open for registration. This annual program is designed to facilitate industry connections, provide access to resources, and enable the future growth of women-led small publishing businesses. Apply by February 21 to join us on the live stream sessions, as well as an in-person event bringing together our female publishing community.


What you can expect

This March, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. The first online class kicks off on March 10, just after International Women's Day. 


This multi-part web series will teach you how Google tools can help to fuel the growth of your publishing business. The course will include data-driven monetization tactics for both web and apps, as well as discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.


You can find detailed information about the online course below: 

Keynote

  • Date and time: Tuesday, March 10 at 1:30 PM ET 

  • Summary: Join an honest discussion on one woman’s journey in the publishing industry. We will also discuss how to optimize your audience engagement strategy.


Monetization and Reporting Deep-Dive, Web

  • Date and time: Tuesday, March 17 at 1:30 PM ET

  • Summary: Get a closer look at how to efficiently earn more for your website using the new and improved AdSense Auto ads.


Monetization and Reporting Deep-Dive, Apps

  • Date and time: Thursday, March 19 at 1:30 PM ET

  • Summary: Learn how to think about optimizing your app’s monetization structure and which metrics matter the most in tracking your app’s performance.


Protecting our Digital Ecosystem

  • Date and time: Tuesday, March 24 at 1:30 PM ET

  • Summary: Gain insight on how to maintain user trust and secure your content in an evolving ecosystem.

Google is committed to women’s success in the publishing industry

We’ve seen great strides  toward women’s parity in the global labor market in recent years. However, there’s still work to do. The empowerment of female entrepreneurship is especially critical. Globally, there are less women than men among entrepreneurs, contributing to the 50 percent gap in total income (all types of revenues) between men and women.


The Women of Publishing Leadership Series was designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. Not using Google AdMob, AdSense, or Ad Manager? No worries—join the program to learn which product best suits your business needs.


Applications close on February 21, 2020. Join the 2020 Women of Publishing community by applying on our website.


Source: Inside AdSense


Refining your website’s user experience in 3 steps

There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX). 

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads. 


1. Measure your site’s performance

As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more. 


The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search. 


Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience. 


Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.  


With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks

performance_measurement_tools

2. Design for optimal user experience 

Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.

  • AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices. 

  • Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.

  • Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.

mobile_user

3. Keep mobile front of mind


Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.


  • Your mobile site should contain the same content as your desktop site.

  • Structured data should be present on both versions of your site.

  • Metadata should be present on both versions of the site.


When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.


To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices


Source: Inside AdSense


Refining your website’s user experience in 3 steps

There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX). 

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads. 

tools for user experience

1. Measure your site’s performance

As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more. 


The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search. 


Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience. 


Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.  


With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks

performance_measurement_tools

2. Design for optimal user experience 

Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.

  • AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices. 

  • Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.

  • Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.

mobile_user

3. Keep mobile front of mind


Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.


  • Your mobile site should contain the same content as your desktop site.

  • Structured data should be present on both versions of your site.

  • Metadata should be present on both versions of the site.


When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.


To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices

Source: Inside AdSense


Creating outstanding website content in 3 steps

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.


1. Identify areas with high potential


Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out. 


Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.


Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.


Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users. 


News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.  

Don't forget: All content must adhere to Webmaster Quality Guidelines.

tools_for_content_creation

2. Improve your content marketing


Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.


google_analytics_for_content

3.  Learn from the latest tips and trends


Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.


Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.


Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.


Source: Inside AdSense


Creating outstanding website content in 3 steps

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.


1. Identify areas with high potential


Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out. 

trending topics

Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.


Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.


Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users. 


News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.  

Don't forget: All content must adhere to Webmaster Quality Guidelines.

tools_for_content_creation

2. Improve your content marketing


Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.


google_analytics_for_content

3.  Learn from the latest tips and trends


Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.


Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.


Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.


Source: Inside AdSense