Category Archives: Google India Blog

The Official Google Blog for India

Putting you in control: our work in privacy this year

Every day, hundreds of people at Google work on building the best privacy protections into our products. In 2019, we made a renewed push around privacy tools, controls and engineering talent, an investment that is already making a difference—nearly 20 million people around the globe visit their Google Account daily, accessing security, privacy and ad settings. As a vice president of product for privacy, I look forward to supporting this work more in my new role leading Google's strategy on building world class privacy tools. Here’s a look at what we did in 2019 in this important area: 

Keeping your data private and secure
We’re committed to ensuring that our products meet user expectations around data sharing and data security. This year, we used findings from Project Strobe—an internal review of how third parties can request access to your Google account and Android device data—to implement new policies across Gmail, Android, Chrome and Drive to better protect your data and give you improved controls over the third parties to whom you grant access. We built Password Checkup, which automatically checks the security of all of your saved passwords, tells you if they’ve been compromised, and offers personalized help. Password Checkup started as a standalone Chrome extension, but it was so useful—downloaded more than a million times—that we built it into your Google Account’s password manager. We also introduced the Titan M security chip in Pixel 3a and Pixel 4 to help secure the operating system and your most sensitive on-device data. 

Simpler controls in Google products
We've built tools to give you control over your data, easily accessible directly in our various products. This year, we expanded incognito mode across our apps, including Google Maps on Android and iOS, and we launched various auto-delete tools. We also put privacy controls at the forefront of Android settings, and rolled out simple voice commands so you can manage your privacy settings while using the Assistant by saying something like “Hey Google, delete everything I said to you last week.” All these tools make it easier for you to control what information is saved in your Google Account, and for how long. 

Investing in privacy engineering
Our significant investment in privacy engineering and research helps improve our own products, as well as everyone’s overall experience online. In May, we opened the Google Security Engineering Center, our engineering privacy hub, where teams are building tools to keep users’ data safe. And for years, our research teams have been building privacy-preserving technologies like federated learning and differential privacy. These technologies provide smart, helpful experiences—like showing you how busy a restaurant is in Maps without identifying the individuals that visited it. In 2019, we open sourced the differential privacy library that powers some of our core products and introduced Tensorflow Privacy, Tensorflow Federated and Private Join and Compute to help other organizations implement these kinds of technologies. And in August, Chrome introduced the Privacy Sandbox and committed to restricting secretive user-tracking efforts such as “fingerprinting,” with the goal of safeguarding user privacy while keeping ad-supported content accessible on the web. 

The year ahead in privacy regulation
This is the second year of GDPR in Europe and we invested significantly ahead of its implementation to upgrade our systems and policies, to ensure that we and our partners can comply with its requirements. 

In the U.S., we’ve continued to advocate for strong federal privacy legislation and published a regulatory framework drawn from various privacy frameworks around the world and our own experience. We continue to believe this is the best way to provide safeguards to U.S. users, give businesses clear rules of the road, and avoid a patchwork of conflicting requirements and exemptions. 

Like many businesses, we’ve been working to comply with the requirements of the California Consumer Privacy Act (CCPA), coming into effect on January 1, 2020. The CCPA will require businesses to disclose how they use people’s data, offer opt-outs of data sales, and give individuals rights around accessing and deleting their data. We’re committed to putting its requirements into practice and have invested in our systems to make necessary changes. 

We’ve offered a range of tools for users to access, manage and delete their data like Download your data and Google Account globally for years, so we’re encouraged to see these practices become more widely adopted and codified into law in California. And while we never sell your personal information to anyone, we do let you control how your information is used, including for personalized ads. As we did with GDPR, we’ve made our CCPA data controls and tools available to all users globally, not just in California. Last month, we also introduced Restricted Data Processing, which will allow advertisers, publishers, and partners to restrict how data is used on our advertising products, and help them as they work to comply with CCPA. Publisher partners can also easily implement this kind of limited processing for their users globally. Of course, we’ll continue to follow developments around CCPA and ensure we’re taking appropriate steps if new regulatory guidance emerges. 

Rather than just talk about privacy, we’ve spent this year building real tools and protections—they’re already available and used by millions of people. I’m proud of all this, but I also know that our work to build the best privacy protections into the products you use is never done. I look forward to sharing even more with you in the coming months. 

Posted by Rahul Roy-Chowdhury, Vice President of Product, Privacy

YouTube Music makes discovery more personal with playlists mixed for you
YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen.

Rolling out today, we’re introducing a shelf of three personalized mixes -- the new Discover Mix, New Release Mix, and Your Mix -- to keep you up to date on what’s just been released and introduce you to a wider range of artists and sounds based on your personal taste. Updated regularly, these mixes will use your listening history to create a unique experience and guide your music exploration to exciting and fresh destinations week after week.

Check out what each of these new mixes is bringing to you:   

Discover Mix: Whether introducing you to an entirely new artist you’ve never heard before, or unearthing hidden, lesser-known gems from artists you’re already familiar with, Discover Mix will give you 50 tracks every week that help you expand your musical horizons. With new updates every Wednesday, it’s your go-to playlist to discover music. 

New Release Mix: This mix is your one-stop shop for a playlist of all the most recent releases by your favorite artists (and others we think you’ll like). Expect a big update every Friday (when most new releases drop) along with mid-week releases sprinkled in throughout the week to ensure you are always up-to-date on the latest releases. 

Your Mix: Your Mix is the perfect playlist for those times when you don’t want to think and just want to play something you know you’ll like. It’s full of songs by artists you know and love, and also mixes in some songs and artists you’ve never heard before, but that we think you’ll love. Small updates are made regularly, so the music never gets stale and there’s always something new in rotation. 

The more you listen to and like songs, the better your mixes will be. New to YouTube Music? Don’t worry, we can start delivering a personalized experience after you’ve selected a couple of artists you like during setup, or even after listening to just a few songs! 

Discover Mix, New Release Mix, and Your Mix are now available globally for all YouTube Music listeners. To check out your personalized mixes, download the YouTube Music app for iOS or Android or visit the webplayer to dive in.  

These new mixes are just the beginning of an even more personalized YouTube Music, so stay tuned for more music mixed just for you! 

Posted by Nathan Lasche, Product Manager, YouTube Music

Nathan recently listened to Dance Monkey by Tones and I

Better password protections in Chrome
Many of us have encountered malware, heard of data breaches, or even been a victim of phishing, where a site tries to scam you into entering your passwords and other sensitive information. With all this considered, data security has become a top concern for many people worldwide. Chrome has safety protections built in, and now we're expanding those protections further. 

Chrome warns when your password has been stolen

When you type your credentials into a website, Chrome will now warn you if your username and password have been compromised in a data breach on some site or app. It will suggest that you change them everywhere they were used.
Keyword Blog - breach detection.png
If your credentials were compromised, we recommend to change them immediately.

Google first introduced this technology early this year as the Password Checkup extension. In October it became a part of the Password Checkup in your Google Account, where you can conduct a scan of your saved passwords anytime. And now it has evolved to offer warnings as you browse the web in Chrome. 
You can control it in Chrome Settings under Sync and Google Services. For now, we’re gradually rolling this out for everyone signed in to Chrome as a part of our Safe Browsing protections.


Phishing protection in real time

Google’s Safe Browsing maintains an ever-growing list of unsafe sites on the web and shares this information with webmasters, or other browsers, to make the web more secure. The list refreshes every 30 minutes, protecting 4 billion devices every day against all kinds of security threats, including phishing.
Safe Browsing list has been capturing an increasing number of phishing sites.

However, some phishing sites slip through that 30-minute window, either by quickly switching domains or by hiding from our crawlers. Chrome now offers real-time phishing protections on desktop, which warn you when visiting malicious sites in 30 percent more cases. Initially we will roll out this protection to everyone with the “Make searches and browsing better” setting enabled in Chrome.

Expanding predictive phishing protections

If you're signed in to Chrome and have Sync enabled, predictive phishing protection warns you if you enter your Google Account password into a site that we suspect of phishing. This protection has been in place since 2017, and today we’re expanding the feature further.
Now we'll be protecting your Google Account password when you sign in to Chrome, even if Sync is not enabled. In addition, this feature will now work for all the passwords you store in Chrome’s password manager. Hundreds of millions more users will now benefit from the new warnings.
Keyword Blog - phishing.png
Chrome will show this warning when a user enters their Google Account password into a phishing page.

Sharing your device? Now it’s easier to tell whose Chrome profile you’re using 

We realize that many people share their computers or use multiple profiles. To make sure you always know which profile you’re currently using—for example, when creating and saving passwords with Chrome’s password manager—we’ve improved the way your profile is featured.
On desktop, you’ll see a new visual representation of the profile you’re currently using, so you can be sure you are saving your passwords to the right profile. This is a visual update and won’t change your current Sync settings. We’ve also updated the look of the profile menu itself: it now allows for easier switching and clearly shows if you are signed in to Chrome or not.
The new sign-in indicator.


From Munich with love

Many of these technologies were developed at the Google Safety Engineering Center (GSEC), a hub of privacy and security product experts and engineers based in Munich, which opened last May. GSEC is home to the engineering teams who build many of the safety features into the Chrome browser. We’ll continue to invest in our teams worldwide to deliver the safest personal browser experience to everyone, and we look forward to bringing more new features to strengthen the privacy and security of Chrome in 2020. 
All these features will be rolled out gradually over the next few weeks. Interested in how they work? You can learn more on Google Security blog.

Posted by AbdelKarim Mardini, Senior Product Manager, Chrome

An update to our harassment policy for YouTube

Over the last several years we have worked to improve the way we manage content on YouTube by quickly removing it when it violates our Community Guidelines, reducing the spread of borderline content, raising up authoritative voices when people are looking for breaking news and information and rewarding trusted creators and artists that make YouTube a special place. Today we are announcing a series of policy and product changes that update how we tackle harassment on YouTube. We systematically review all our policies to make sure the line between what we remove and what we allow is drawn in the right place, and recognized earlier this year that for harassment, there is more we can do to protect our creators and community.
Harassment hurts our community by making people less inclined to share their opinions and engage with each other. We heard this time and again from creators, including those who met with us during the development of this policy update. We also met with a number of experts who shared their perspective and informed our process, from organizations that study online bullying or advocate on behalf of journalists, to free speech proponents and policy organizations from all sides of the political spectrum.
We remain committed to our openness as a platform and to ensuring that spirited debate and a vigorous exchange of ideas continue to thrive here. However, we will not tolerate harassment and we believe the steps outlined below will contribute to our mission by making YouTube a better place for anyone to share their story or opinion.

A stronger stance against threats and personal attacks

We’ve always removed videos that explicitly threaten someone, reveal confidential personal information, or encourage people to harass someone else. Moving forward, our policies will go a step further and not only prohibit explicit threats, but also veiled or implied threats. This includes content simulating violence toward an individual or language suggesting physical violence may occur. No individual should be subject to harassment that suggests violence.
Beyond threatening someone, there is also demeaning language that goes too far. To establish a consistent criteria for what type of content is not allowed on YouTube, we’re building upon the framework we use for our hate speech policy. We will no longer allow content that maliciously insults someone based on protected attributes such as their race, gender expression, or sexual orientation. This applies to everyone, from private individuals, to YouTube creators, to public officials.

Consequences for a pattern of harassing behavior

Something we heard from our creators is that harassment sometimes takes the shape of a pattern of repeated behavior across multiple videos or comments, even if any individual video doesn’t cross our policy line. To address this, we're tightening our policies for the YouTube Partner Program (YPP) to get even tougher on those who engage in harassing behavior and to ensure we reward only trusted creators. Channels that repeatedly brush up against our harassment policy will be suspended from YPP, eliminating their ability to make money on YouTube. We may also remove content from channels if they repeatedly harass someone. If this behavior continues, we’ll take more severe action including issuing strikes or terminating a channel altogether.

Addressing toxic comments

We know that the comment section is an important place for fans to engage with creators and each other. At the same time, we heard feedback that comments are often where creators and viewers encounter harassment. This behavior not only impacts the person targeted by the harassment, but can also have a chilling effect on the entire conversation.
To combat this we remove comments that clearly violate our policies – over 16 million in the third quarter of this year, specifically due to harassment.The policy updates we’ve outlined above will also apply to comments, so we expect this number to increase in future quarters.
Beyond comments that we remove, we also empower creators to further shape the conversation on their channels and have a variety of tools that help. When we're not sure a comment violates our policies, but it seems potentially inappropriate, we give creators the option to review it before it's posted on their channel. Results among early adopters were promising – channels that enabled the feature saw a 75% reduction in user flags on comments. Earlier this year, we began to turn this setting on by default for most creators.
We’ve continued to fine tune our systems to make sure we catch truly toxic comments, not just anything that’s negative or critical, and feedback from creators has been positive. Last week we began turning this feature on by default for YouTube’s largest channels with the site’s most active comment sections and will roll out to most channels by the end of the year. To be clear, creators can opt-out, and if they choose to leave the feature enabled they still have ultimate control over which held comments can appear on their videos. Alternatively, creators can also ignore held comments altogether if they prefer.
All of these updates represent another step towards making sure we protect the YouTube community. We expect there will continue to be healthy debates over some of the decisions and we have an appeals process in place if creators believe we've made the wrong call on a video.
As we make these changes, it's vitally important that YouTube remain a place where people can express a broad range of ideas, and we'll continue to protect discussion on matters of public interest and artistic expression. We also believe these discussions can be had in ways that invite participation, and never make someone fear for their safety. We’re committed to continue revisiting our policies regularly to ensure that they are preserving the magic of YouTube, while also living up to the expectations of our community.
Posted by Matt Halprin, Vice President, Global Head of Trust & Safety

Year in Search 2019: Of massive moonshots and mega movies

Recapping the many trends that stoked our users’ imagination in 2019, here are the standout moments in Search across news, sporting events, personalities, movies, songs and more -- presenting our 2019 Year in Search recap.

The top 10 overall list of trending search terms this year reflected the country's excitement around events like the Cricket World Cup, the Lok Sabha elections, and the buzzing interest that surrounded the launch of Chandrayaan 2. Movies like Kabir Singh, Joker, and a double entry of Marvel’s blockbusters -- Avengers: Endgame and Captain Marvel -- also featured in the overall list.

In movies, the ones that spiked this year included a mix of musicals and action flicks. The Indian movies here included Gully Boy, Mission Mangal, and War. On the international front the list included the critically-acclaimed Joker and the two Marvel movies, which also turned out to be among the most searched queries overall.

Personalities that stood out this year included Abhinandan Varthaman, Lata Mangeshkar, and Yuvraj Singh, and we even saw a unique entry with the singing sensation that is Ranu Mondal. Sporting searches were dominated by the Cricket World Cup followed by the Pro Kabaddi League. Other international sporting spectacles like the Wimbledon, Copa América, and the tennis tournaments (including the Australian, French and US Open) were also highly searched.

In general news queries, searches were understandably dominated by the Lok Sabha Elections, Chandrayaan 2, and Article 370. The Maharashtra and Haryana state assembly elections were also highly searched. Rounding up the list were a mix of both local and global news moments such as the Pulwama attack, Cyclone Fani, the Ayodhya verdict, and the Amazon forest fire.

Among our ‘How to…’ searches, we saw a wide variety of queries ranging from “How to vote“ to “How to get Fastag” and even “How to select channels as per TRAI”. When it came to users looking to learn more and asking ‘What is…’, the top query was “What is Article 370?’. Other trending searches also included “What is howdy Modi?”, “What is DLS method in cricket?”, and “What is Article 15?”. And on local searches around ‘Near me…’, the top query was “Dance classes near me” followed by “Salons near me”. Interestingly, a pertinent entry in this particular list in 2019 was “Air quality Index near me”.  

View the complete 2019 India-specific lists and global trends in detail; and check out over a thousand global top-ten lists across pop culture, sports, music, politics, news, and more, from more than 75 countries.

#YouTubeRewind – What India watched in 2019

For the last several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imaginations. In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one.

While movies and music continued to rule the hearts and minds of India, with ‘Rowdy Baby’ from Dhanush-starrer Maari 2 making it to YouTube’s global most viewed charts, breakout creators like Khandeshi Movies and their signature style of down-home comedy had us laughing with the rest of the country.

2019 was also the year when previously niche genres like farming, gaming and learning blossomed into categories worth reckoning, notching impressive reach and engagement. Across categories, women creators could be seen leading from the front. While 2016 had just 1 woman creator with a subscriber base of over 1 million, 2019 has seen that number climb to a whopping 120 women creators with over a million followers. 

While the portfolio of categories widened to add new verticals like learning and farming, Indian languages continued their expansion across verticals, with languages like Bengali, Tamil, Telugu, Kannada and Malayalam turning into fast growing video ecosystems in their own right. From comedy to gaming to beauty, each of these languages today houses a full showcase of the range of content on YouTube, with millions of creators fuelling the growth, and advertisers leveraging it to reach their marketing objectives. 

Here’s a quick look at 2019 in video, and what made the top charts globally and in India.

YouTube Most viewed Music Videos Globally

  1. Daddy Yankee & Snow - Con Calma (Video Oficial)
  2. ROSALÍA, J Balvin - Con Altura (Official Video) ft. El Guincho
  3. Anuel AA, KAROL G - Secreto
  4. Anuel AA, Daddy Yankee, Karol G, Ozuna & J Balvin - China (Video Oficial)
  5. Jhay Cortez, J. Balvin, Bad Bunny - No Me Conoce (Remix)
  6. Shawn Mendes, Camila Cabello - Señorita
  7. Maari 2 - Rowdy Baby (Video Song) | Dhanush, Sai Pallavi | Yuvan Shankar Raja | Balaji Mohan
  8. BLACKPINK - 'Kill This Love' M/V
  9. Billie Eilish - bad guy
  10. Ariana Grande - 7 rings

    YouTube Top Trending Videos in India

    1. Khandeshi Movies - Chotu Ke Golgappe
    2. Jaipur The Pink City - New Arabic Mehndi Design by Sonia Goyal
    3. Team Naach - O Saki Saki | Batla House
    4. The Motor Mouth - When Kapil Sharma met Doraemon voice artist
    5. Satish Tech - How To Make Helicopter Matchbox Helicopter Toy DIY
    6. Animated Video Pro - लालची दूधवाली | जादुई इंजेक्शन
    7. - Kohli, Dhoni too good for the Aussies | Second Gillette ODI
    8. Discovery Channel India - Exclusive Sneak Peek| Man VS Wild with Bear Grylls and PM Modi
    9. Sarpmitra Akash Jadhav - Dangerous Rescue Operation | Rescue indian cobra snake in the well from Ahmednagar maharashtra
    10. Experiment King - Chewing gum vs Hot oil experiment

      YouTube Top Trending Music Videos in India

      1. Rowdy Baby - Dhanush, Sai Pallavi | Yuvan Shankar Raja | Maari 2 
      2. Vaaste - Dhvani Bhanushali, Tanishk Bagchi | Nikhil D | Bhushan Kumar | Radhika Rao, Vinay Sapru
      3. She Don't Know - Millind Gaba Song | Shabby
      4. Coca Cola - Kartik A, Kriti S | Tony Kakkar | Tanishk Bagchi | Neha Kakkar | Luka Chuppi
      5. Coka - Sukh-E Muzical Doctorz | Alankrita Sahai | Jaani | Arvindr Khaira
      6. Ve Maahi - Akshay Kumar, Parineeti Chopra | Arijit Singh & Asees Kaur | Tanishk Bagchi | Kesari
      7. Dheeme Dheeme - Tony Kakkar ft. Neha Sharma
      8. Lehanga - Jass Manak, Satti Dhillon
      9. Pachtaoge - Arijit Singh | Vicky Kaushal, Nora Fatehi |Jaani, B Praak, Arvindr Khaira | Bhushan Kumar
      10. O Saki Saki - Nora Fatehi, Tanishk B, Neha K, Tulsi K, B Praak, Vishal-Shekhar | Batla House

        With the massive depth and diversity of content on the platform, some of the country’s most-loved brands have leveraged YouTube to tell some of the year’s most compelling brand stories, the best of which form the YouTube Ads Leaderboard for 2019.

        YouTube Ads Leaderboard India 

        1. Kia Motors - Kia Motors India | Magical Inspirations | Stunning Designs
        2. Samsung - Samsung India Good Vibes App: Caring for the Possibilities
        3. Pepsi - Har Ghoont Mein Swag | Tiger Shroff | Disha Patani | Badshah | Ahmed Khan | Bhushan Kumar
        4. Mi Smart LED TV - Mi Smart LED TV sab ki sunega | Say It See It - Xiaomi India
        5. OPPO - OPPO F11 Pro | Features, Specs & Product Overview | Available Now
        6. Google Assistant - Pooche koi bhi sawaal Hindi mein (mausam ki jaankari) | Google Assistant
        7. Aditya Birla Group - Aditya Birla Group - Big in Your Life
        8. OnePlus - 90 Hz Smooth Moves | OnePlus x Robert Downey Jr
        9. Horlicks - #FearLessKota #BottleOfLove
        10. Vivo - All new vivo S1 with 32MP Selfie Camera | #ItsMyStyle | HDFC and Jio Offer

          Our Rewind 2019 video compiles the top videos and creators that you liked and watched the most around the world, from the biggest games to must-watch beauty palettes and breakout stars. 

          For a deeper look at the year on YouTube and to see the top videos and trends in many other countries, head to this year's Rewind site

          Posted by Satya Raghavan, Director - YouTube Partnerships, India

          Google Play Best of 2019 Winners

          2019 took us to distant worlds and brought us together with new apps, games, movies and books. We grooved to the rhythms of Andhadhun, answered the Call of Duty, and read books of hope – it was an amazing year from beginning to Endgame. Now, we’re celebrating the year’s top content across Google Play.

          You rocked the vote to crown your favorites… and the votes are in: Your 2019 Users’ Choice winners are Spotify, Call of Duty: Mobile, Marvel Studios' Avengers: Endgame, and Everything Is F*cked: A Book About Hope

          Explore the lists below to see what the Google Play editors loved and what topped the charts in Indian entertainment this year. And check out the full lists in the Best of 2019 section of the Play Store.

          Mobile Magic 

          Screen Time

          Literary Legends 

          Top-Selling Ebooks of 2019

          Top-Selling Audiobooks of 2019

          Posted by Brett Bouchard, Global Head of Editorial, Google Play

          Shopping on Google brings new features to connect more users to retailers

          Last year we announced a new shopping experience on Search -- a frictionless way for Indian shoppers to discover new products on Google. We also enabled online merchants to list their products for free in the Merchant Center, along with auto feeds that made the process quick and easy.  

          We’ve witnessed incredible momentum since then. Indian shoppers engage with this shopping experience more often, and for longer periods of time compared to other markets, and there are now over 200 million offers available on Google Shopping. Not only that, share of clicks on listings that direct to small and medium business websites have increased by 30 percent! We’re committed to helping small and medium sized businesses succeed in India and are excited to announce new tools to help them connect with shoppers, online and off.

          Getting local stores online with Google My Business

          Although online shopping in India continues to grow in popularity, about 96 percent of shopping still happens offline. Soon, any local retailer will be able to create an online store through Google My Business and connect with the millions of shoppers searching for their products online. When they post photos of their in-store products, they will automatically be surfaced as product listings on Search and in the Google Shopping tab. We’re excited to welcome the 20,000 local businesses that are already on Google My Business in India into the Shopping experience when it launches early next year. 

          Shopping in Indian languages

          The rate at which Indian language users are coming online cannot be overstated -- 9 out of every 10 new users coming online are Indian language users (largely using their mobile phones, from tier 2 and 3 cities.) And these users are searching online more than ever: at Google For India earlier this year, we announced that 20 percent of Search queries in India are in Hindi.

          So we are glad to share that we are extending the power of Google Translate to the Shopping tab as well as the Shopping home page for Indian languages.


          Over the next two to three years, approximately 500 million non-English speaking users will be online in India, and we hope that this step will enable them to more easily find products in their own language. And on the merchant side, it requires no extra effort -- the products that will be showcased to online shoppers in India will seamlessly be displayed in their preferred Indian language. This feature will also be available to shoppers in India early next year.

          As we shared when we launched Shopping on Search in India last year, our endeavor is to enable India’s small and medium retailers to grow and thrive, and to open a world of new online experiences for Indian shoppers. With the integration of Google My Business and Google Translate, we are excited to bring the full power of Google to Shopping. 
          Posted by Surojit Chatterjee, Vice President - Product Management, Google Shopping

          Nest Mini brings twice the bass in the same compact size

          It’s only been two years, but already, millions around the world have received hands-free help from the Google Assistant in any room in your home, all thanks to Google Home Mini. And now, we’re bringing you the second-generation -- Nest Mini, which is completely re-engineered to make everything you love about the original even better. Back in May, we brought together the Google Home and Nest teams under the Google Nest brand, and Nest Mini is the next step as we build the helpful home.

          A new speaker with powerful sound

          People love listening to music on our Google Home and Nest smart speakers and displays. Since launching the original Google Home, people have listened to billions of hours of music on our devices globally. So with Nest Mini, we upgraded the hardware and software to make it sound even better, and it really brings the bass.
          Nest Mini provides bass that’s twice as strong as the original Google Home Mini (measured from 60-100 Hz at max volume). Our expert audio engineers developed proprietary audio tuning software, allowing us to get the most out of the hardware with a full, clear and natural sound at every volume level. We didn’t want to suppress any auditory details, so what you’ll hear when listening to music on Nest Mini is authentic to the artist’s vision. 
          If you’re listening to music, podcasts and other types of media on Nest Mini, LED lights will light up as your hand gets close to the device, indicating where you can tap to adjust the volume. We’ve also improved Mini’s ability to hear you in noisy environments. 
          And Nest Mini will dynamically adjust the volume of the Assistant, news and podcasts based on any background noise that may be happening at the time. So when the washing machine is running and you ask for the weather, you’ll hear the Assistant’s response at a louder volume.

          Whole home audio

          You can connect Nest Mini to your other Nest speakers to build a sound system for your whole home. If you have more than one Google or Nest smart speaker or display, simply create as many different groups as you’d like in the Google Home app, and enjoy music, podcasts and more throughout your home.
          And with stream transfer, you can fill your home with sound by moving your music, audiobooks and podcasts from one speaker to another with just your voice. Even transfer music or podcasts from your phone when you walk in the door. For example, If I’m hosting a dinner party, once I’m done cooking in the kitchen, I just say, “Hey Google, move the music to the living room speaker” to keep the party going. 
          The power of whole home audio goes beyond music, and it can be a helpful way to stay in touch with family members. With new Google Duo functionality on all Google Home and Nest speakers, you can call your devices from the Google Home app, use the intercom feature to talk from device to device, or even call someone on the other side of the world, for free—all you need is a Duo account and/or a Google Home or Nest smart speaker or display.


          Making the best Assistant better

          You already know that your Google Assistant can help you tackle your day, enjoy your entertainment and control compatible smart home devices brands like Philips Hue, TP-Link and more.
          Nest Mini is smarter and faster than the original Mini. We embedded a dedicated machine learning chip with up to one TeraOPS of processing power, which lets us move some Google Assistant experiences from our data centers directly onto the device. In the U.S., Nest Mini can now learn your most common commands and process them locally for a much faster response time -- we look forward to rolling out this functionality to Indian users soon.
          Nest Mini materials
          The fabric covering on Nest Mini is made from 100 percent post-consumer recycled plastic bottles.


          Sustainably designed for your home

          Nest Mini has the same iconic design as the original Mini, with soft rounded edges that blend in with your home. It comes in two colors: Chalk and Charcoal, which was inspired by Lake Como in Italy. We’ve also incorporated wall mounting capabilities into Nest Mini, because you told us that you needed creative ways to incorporate Nest Mini into your decor and save precious counter and shelf space.
          Like so many of you, we’re committed to helping the planet, so the fabric covering on Nest Mini is made from 100 percent post-consumer recycled plastic bottles (meaning plastic bottles that have already been used and recycled). A single half-liter plastic bottle makes enough fabric to cover more than two Nest Mini devices. The external enclosure is also made from 35 percent post-consumer recycled plastic. Now, all Nest products launching in 2019 are built using varying amounts of recycled plastics.
          I know you’ll love rocking out with Nest Mini as much as I do. You can buy Mini starting today for ₹4,499 on Flipkart.
          Just like Google Home and Home Mini, Nest Mini supports both English and Hindi. So once you set up Nest Mini, just say, “Hey Google, what can you do?” to get started. And once you do that, say “Hey Google, play the latest bollywood songs” and get ready to party.

          Posted by Saurabh Arya, India Business Lead, Google Home and Nest Products

          Now enjoy YouTube Premium and Music Premium with prepaid plans in India

          We are excited to unlock the YouTube Premium and YouTube Music Premium experience for users in India with a local credit or debit card from Visa or Mastercard. Starting today, users across India will be able to purchase either a one-month or three-month prepaid plan to enjoy YouTube Premium and YouTube Music Premium benefits.  
          With these new plans for India, users can now purchase prepaid plans without enrolling in an ongoing subscription and enhance their viewing and listening  experience with all the paid membership benefits for the period that they pay for. At any point, users will also be to extend their paid benefits by an additional 1-month or 3-months by purchasing additional top-ups for their membership.
          You can unlock a great new experience of enjoying YouTube and YouTube Music with these new plans

          To sign-up for a pre-paid plan, follow the sign-up instructions for a YouTube Premium or YouTube Music Premium membership. When selecting your membership option, select the 1-month or 3-month plan option. You can also upgrade from a YouTube Music Premium membership to a YouTube Premium membership on a pre-paid plan at

          We hope this added flexibility to decide on your prefered method of payment will help you to enjoy the YouTube Premium and Music Premium experience. To find out more about pre-paid plans  and get started, please visit and

          Posted by Pawan Agarwal, Head of Music Content Partnerships, India & South Asia