Monthly Archives: May 2021

2021 Computer Science Grants Awarded to New Zealand Educators

Now, more than ever, it’s important that we support Kiwi teachers and ensure they are equipped with the knowledge and resources they need to succeed. A recent survey of Kiwi teachers revealed that only 7% had the knowledge and skills to introduce computer science (CS) curriculum in the classroom. Understanding, creating and using technology are critical skills for all students and teachers, regardless of where in Aotearoa they live. 


Google’s Educator PD Grants program has been running in New Zealand since 2011 and, in that time, has trained over 20,000 teachers. The program aims to equip teachers through practical professional development workshops, with the skills and resources they need to confidently teach computational thinking and computer science concepts in new and exciting ways. 


The impact of PD Grants for Educators


One of the workshops to benefit from the grants is CS4HS


CS4HS workshops aim to support teachers to build their skills in STEM and digital technologies, to find creative ways to deliver lessons in the classroom and to tap into the enthusiasm that many students have for technology.


Dr Mahsa Mohaghegh is the organiser of CS4HS, which has received funding from Google since 2013. 


“The purpose of the conference is to upskill our valuable high school educators by presenting ideas to engage students with new technologies so students can be better equipped for the needs of twenty-first century learning and jobs,” Dr Mahsa says. “We have heard year after year from teachers how valuable the workshop is for them and for some it is the only professional development in the year.” 


We’re excited to announce the following 2021 CS Educator Grants Awardees, who, like Mahsa, will motivate and inspire educators around New Zealand.


2021 CS Educator Grants Funding Recipients in New Zealand



Post content

2021 Computer Science Grants Awarded to New Zealand Educators

Now, more than ever, it’s important that we support Kiwi teachers and ensure they are equipped with the knowledge and resources they need to succeed. A recent survey of Kiwi teachers revealed that only 7% had the knowledge and skills to introduce computer science (CS) curriculum in the classroom. Understanding, creating and using technology are critical skills for all students and teachers, regardless of where in Aotearoa they live. 


Google’s Educator PD Grants program has been running in New Zealand since 2011 and, in that time, has trained over 20,000 teachers. The program aims to equip teachers through practical professional development workshops, with the skills and resources they need to confidently teach computational thinking and computer science concepts in new and exciting ways. 


The impact of PD Grants for Educators


One of the workshops to benefit from the grants is CS4HS


CS4HS workshops aim to support teachers to build their skills in STEM and digital technologies, to find creative ways to deliver lessons in the classroom and to tap into the enthusiasm that many students have for technology.


Dr Mahsa Mohaghegh is the organiser of CS4HS, which has received funding from Google since 2013. 


“The purpose of the conference is to upskill our valuable high school educators by presenting ideas to engage students with new technologies so students can be better equipped for the needs of twenty-first century learning and jobs,” Dr Mahsa says. “We have heard year after year from teachers how valuable the workshop is for them and for some it is the only professional development in the year.” 


We’re excited to announce the following 2021 CS Educator Grants Awardees, who, like Mahsa, will motivate and inspire educators around New Zealand.


2021 CS Educator Grants Funding Recipients in New Zealand



Post content

#AndroidDevJourney spotlight – May edition

Posted by Luli Perkins, Developer Relations Program Manager

Android Dev Journey, 5 Developers featured in May

The May edition of #AndroidDevJourney spotlights five Android developers from around the world and each of their own unique experiences. In January we started the #AndroidDevJourney series to highlight members of the Android developer community on our Twitter account. As we reach the end of our six month journey, be sure to check out all the great developers we’ve featured on Twitter. 


Mada Aflak profile feature photo

Mada Aflak

Tell me about your journey to becoming an Android Developer and how you got started.

My journey in becoming an Android Developer started in 2015, during my final year of engineering school in Paris. My friends and I created a startup that allows you to easily create social events. As an Android user, my mission was to create an Android app. The experience made me excited to build apps, brainstorm products, engage with users; understand metrics and the process of innovation.

Initially, learning to code in Android was a tool to help reach my goal: to create a product that would be used by the largest audience possible. My passion to develop on Android, however, gave me the patience and perseverance needed to self-improve and become an expert. I realized the key to success is consistency: that step-by-step progress allows big achievements.

Although I entered the Android field by chance, I feel very grateful to have specialized in a technology which allows me to reach the huge Android marketplace, with an incredibly diverse user base. I believe when you love working on products, specifically in B2C business, being a client software engineer is very appealing. You’re in a unique position where you can interact with customers, as well as product, design, backend, and data scientists.

After receiving my Master's, I took intensive Java training and worked at a chic software consultant engineering company, in the famous avenue Les Champs & Elysee. Whilst I learned a lot from this experience, I wanted to give entrepreneurship another shot so I left Paris for San Francisco and opened a startup called Tribe, with friends. Tribe consisted of 10 talented French entrepreneurs aiming to re-invent the video chat messaging app. This is where I started to specialize in live video streaming technology and - more precisely - WebRTC.

Tribe gathered thousands of upvotes on Product Hunt and was awarded several times by worldwide institutions including Google and Time, and also featured in various international publications such as TechCrunch, Business Insider, and more! Our hard work and determination led us to be backed by Sequoia and Kleiner Perkins Capital. This experience was utterly unique: we all were working and living in the same house with a common goal to create an everlasting impact! With this experience, I learned the power of collective intelligence; that people will go far in learning how to work with each other.

After three years of entrepreneurship, we made the hard decision to discontinue Tribe and I decided to return to Europe. During this time, Twitter contacted me for my skills in live video streaming technology. As my passion for social science, politics and economy was growing, Twitter interested me greatly as it’s the only social media platform that enables public conversation; its main focus is to highlight and discuss what’s happening in the world. Considering myself a “citizen of the word”, I found that its purpose resonated strongly with me: a global inclusive platform, where everyone has a voice. What I love the most about working at Twitter is that Twitter has a unique position by being relatively small as a company, but has a huge impact on society.

My Twitter journey began working on a live video streaming product on Periscope, called Hydra. After sunsetting Periscope, my team began to wonder what to do with the live streaming publishing pipeline technology that we built. We then partook in a brainstorm session, concluding that audio was an under-used and under-valued media that could enhance and drive Twitter’s public conversation.

We started small with one developer on each platform, reaping the benefits of being a small team that could iterate and move fast. Today, the team has vastly expanded and I am proudly operating as the Android Space Tech Lead. Twitter Space has now become one of the company's top priorities: we have only just started to witness the powerful impact of live audio, with a social media network set to drastically change social behavior.

What’s one shortcut, tip, or hack you can’t live without?

Learning how to use Android Studio property is a must! There are many hidden tools in Android Studio that can help developer velocity.

What's the one piece of advice you wish someone would have given you when you started on your journey?

1- Learn English fluently

2- Don’t be afraid to make mistakes

3- Work on something you love!

Lin Guo developer profile feature photo

Lin Guo

Tell me about your journey to becoming an Android Developer and how you got started.

That was a story from a long time ago. I was learning Java when I got into college in 2008. One day in 2010, I was just browsing the Internet as usual, and found a course talking about how to learn Android development. That was the first time I heard about Android. It was a brand-new mobile system for me, besides, Java just happened to be the designated programming language for it. I was very interested at that time, and made a decision to get onboard.

Now I am an Android GDE and work for Microsoft where I continue my Android development journey. I also published a book in 2014 which is the best-selling Android programming book in China. I feel so fortunate to have made that decision in 2010.

What’s one shortcut, tip, or hack you can’t live without?

I really do have one. Use Ctrl+W to expand selection in Android Studio.

gif of Ctrl+W in use

This is absolutely my favorite one. I often have some conditions where I need to copy some part of code to somewhere else. Dragging to select is the last thing I want to do. With Ctrl+W, I can always select the part of the code just as I wanted quickly and conveniently. Thanks to Google and JetBrains.

What's the one piece of advice you wish someone would have given you when you started on your journey?

I joined the Microsoft Edge mobile team recently. It is an Android project, but most of the code was written in C++. I was struggling with it at first, because I had never written C++ code before.

Now, I have started learning C++ programming from scratch. It is still a happy journey to learn something new. But I wish someone would have given me this advice when I started with Android: C++ is also an important part of Android development.

Anita Singh developer profile feature photo

Anita Singh

Tell me about your journey to becoming an Android Developer and how you got started.

I started my career after university in Silicon Valley as a Java backend engineer and was curious about mobile, and wanted to give it a try. At my first job, I was working at Intuit on Mint and asked the mobile PM if I could help out with either the iOS or Android app.

At the time I was an iOS user so I was leaning towards iOS, but upon research I saw that Android was dominating in the global market. Since I already knew Java, the barrier of entry was lower.

I then joined the Mint mobile team and learned Android development on the job, converted to being an Android user and never looked back :-). Since then I’ve led both Android and cross-functional teams, and enjoy collaborating across functions to deliver great mobile experiences to users.

What’s one shortcut, tip, or hack you can’t live without?

The “Design View” in Android Studio where I can quickly see what screens look like in night mode, landscape, and small devices while developing screens, helps save time.

In the Compose world, Interactive Mode and Deploy Preview are quite handy in quickly iterating over them as well. I am looking forward to performance improvements here.

A second tip would be to use the Accessibility Scanner to help identify accessibility improvements. This is another great tool that can give you quick wins!

What's the one piece of advice you wish someone would have given you when you started on your journey?

To lean into the Android community. I relied solely on Android documentation to learn when I started, and didn’t know about the supportive community and content that surrounds it until later!

Reading blog posts, watching/giving talks, and connecting with other developers accelerated my learning, and I can’t recommend it enough.

Marion Hayoun developer profile feature photo

Marion Hayoun

Tell me about your journey to becoming an Android Developer and how you got started.

My Android journey began with a G1, the very first commercialized Android smartphone. It had a built-in keyboard, a joystick and hard buttons, to me it was amazing. At the time I was still in engineering school and hadn't even developed in Java yet but I had the opportunity to help organize meetups with the Paris Android User Group.

That’s how I started to meet people and saw what they were trying to build. Everyone I met at the time was really open minded and I wanted to be a part of this community and contribute to this platform by building beautiful apps too.

I started my professional journey back in 2012 and had the opportunity to work for editors and in agencies too. Today I’m working at Dashlane and I’m still organizing events with the Paris Android User Group :)

What’s one shortcut, tip, or hack you can’t live without?

I used to mostly rely on Find Usage ⌥F7 to navigate code base, but then I started using Go to Implementation ⌥⌘B. It is really *really* helpful to jump to any interface's implementation right away. It is a "more advanced" shortcut, but it is one that will make navigating a codebase with composition, contract, multi-modules, etc. really smooth. Especially when an interface and implementation can be far apart in the file hierarchies.

What's the one piece of advice you wish someone would have given you when you started on your journey?

Find what works for you to keep learning. Huyen Tue Dao gave an amazing talk with a lot of advice on this, check it out here. She covered talks, to podcasts, articles, newsletters, Twitter, community, sketchnotes, and more. She shared a lot of ways to stay up to date and gave us the honest truth: you just can't keep up with everything ^^ So find what best fits you and your lifestyle to keep improving and learning.

There will always be highs and lows in your career; knowing people who will support you is why you may be able to overcome challenges in the long run. And that is why, I would recommend you to take a look at your local developer community. Those are perfect spots to learn, share what you learn, and meet people who understand what you're doing. It’s perfect to gain knowledge, take a step back, share advice and experiences, and support each other. We're human first and foremost, and most solutions are human too.

Gonzalo Serrano developer profile feature photo

Gonzalo Serrano

Tell me about your journey to becoming an Android Developer and how you got started.

My path to becoming an Android developer started my senior year of high school when I Googled “What do you need to do to be a computer programmer?” We had a class assignment about researching a career. I had always been interested in coding. As a kid, I played way too many video games and wanted to learn how they worked. Then, when I got into high school, I started teaching myself to code from reading blogs.

I grew up poor in East Los Angeles and went to a school that had little money with very little access to quality technology. I didn’t know anyone else who was coding, but the Internet said to be a developer, you needed to go to college and get a bachelor’s degree. So I went and studied computer science, learning C++, JavaScript, Java, and other languages.

In 2014, I went to a panel at my community college and met AnnMaria, a co-founder of 7 Generation Games, where we develop educational games aimed at closing the math gap, especially within Latino and Indigenous communities. I applied for an internship, because I wanted to be part of making software for good. Initially, we were just making games for computers or to run on the web. But as technology evolved and we expanded to mobile, it was really important that we were developing for Android because those are the primary devices people are using in many of the communities we’re in. Because of my background, developing for Android was especially important to me because I know how valuable quality and accessible technology is for students. In 2016, I offered to take the lead on our first Android project, a game - now a series - called Making Camp. I downloaded Android Studio, cracked open the documentation and got to work.

When I graduated with my bachelor’s in 2018, I joined 7 Generation Games full-time. I am now our lead Android developer and just put our 10th app into Google Play.

What’s one shortcut, tip, or hack you can’t live without?

On Android, I primarily work in WebView. When trying to execute JavaScript code on the WebView from outside the page, it is easily facilitated by passing a string in Java with the code you want to execute. But the reverse is less common. My hack for this is if you want the app to react to JavaScript code, you have to create an event to catch the error returned from the page, then parse the string for what you wanted to do and react outside the WebView with that information.

What's the one piece of advice you wish someone would have given you when you started on your journey?

Don't be afraid to ask questions. Don't think everyone knows more than you because they don't. That said, the most useful piece of advice I was given was to read documentation. It might seem simple, but I’ve been surprised by how often people don’t. That’s advice I would give to anyone starting out.



The Android Developer community prides itself in its inclusivity and welcomes developers from all backgrounds and stages of life. If you’re feeling inspired and want to learn more about how to become a part of our community, here are a few resources to help get you started.

Dive into developer.android.com

Follow us on Twitter

Subscribe to our YouTube channel

GDG logo

The Google Developer Groups program gives developers the opportunity to meet local developers with similar interests in technology. A GDG meetup event includes talks on a wide range of technical topics where you can learn new skills through hands-on workshops.

Join a chapter near you here.

Women Techmakers logo

Founded in 2014, Google’s Women Techmakers is dedicated to helping all women thrive in tech through community, visibility and resources. With a member base of over 100,000 women developers, we’re working with communities across the globe to build a world where all women can thrive in tech.

Become a member here.

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The Google Developers Experts program is a global network of highly experienced technology experts, influencers and thought leaders who actively support developers, companies and tech communities by speaking at events, publishing content, and building innovative apps. Experts actively contribute to and support the developer and startup ecosystems around the world, helping them build and launch highly innovative apps.

Learn more about the program here.


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Tech Camp introduces Georgia high schoolers to technology careers

Posted by Posted by Erica Hanson, Senior Program Manager, Google Developer Student Clubs

Tamta Kapanadze wishes that she had learned sooner about careers in technology. By the time that the Georgian citizen learned about them, she was already a university student.

As Kapanadze continued her studies and her interest in technology grew, she wanted to spread the word about the growing field to high-school students in Georgia, a country where the industry is still small.

To do this, Kapanadze called in the support of Google Developer Student Clubs (GDSCs), community groups for college and university students interested in Google's developer technology. After Kapanadze graduated from university, she continued her work by organizing a chapter of Google Developer Groups (GDGs) for Kutaisi.

Google Developer Groups are the largest community network of professional developers in the world. The program consists of local chapters that provide inclusive environments open to everybody interested in tech. The chapters let members learn new skills, and meet other developers with similar interests through online and in-person events.

However, even after all that, Kapanadze still wanted to do more. She partnered with Mariam, GDSC Georgia American University Lead; Iliko, GDSC Georgia American University core team member; Giorgi, GDSC Tbilisi State University Lead; and Bakar, GDSC San Diego State University Lead. Together, they planned Tech Camp, a virtual technological learning experience that teaches high schoolers about tech fields and how to start careers in web development, game development, artificial intelligence, machine learning, and more.

While it's difficult enough to plan and execute a new event, Kapanadze and her partners didn't let the additional challenges of the last year stop their plans to launch Tech Camp. They wanted to publicize the event by mid-January, so they made a to-do list and set deadlines for themselves. After a few weeks of intense planning, they:

  • Chose the session topics
  • Started looking for speakers
  • Chose dates and created a timetable for the camp
  • Created an application form
  • And created logos and other designs

Kapanadze and her partners accepted applications for Tech Camp from Jan. 20 to Feb. 10 and announced their speakers to the public to keep the buzz about the event going. They originally hoped to receive 30 applications, but instead received 500. They decided to let a maximum of 300 students attend the speaker sessions and 500 students attend the coding sessions, where they would teach them about algorithms and the basics of C++.

Finally, the first day of Tech Camp arrived on Feb. 15. They began each session with fun icebreakers to help everybody feel comfortable, including themselves. Here's a timeline of what each day covered:

  • Day 1:
    • Digital professions
    • Hardware and software
  • Day 2:
    • Mobile development
    • Web development
  • Day 3:
    • Cybersecurity
    • Game development
    • Data engineering
  • Day 4:
    • UI/UX design
    • Embedded systems
  • Day 5:
    • Cloud
    • Test automation
  • Day 6:
    • Artificial intelligence and machine learning
    • Career development
  • Day 7:
    • Importance of technology
    • Freelance jobs
    • Award ceremony

Everybody defines success differently, but for Kapanadze it meant impacting at least one person. By this measure, Tech Camp succeeded because many of those who attended decided to pursue careers in tech. As for Kapanadze, she can’t wait to see what the future holds for Georgia's high schoolers and the country's growing tech industry.

To watch recordings from Tech Camp, please visit the playlist on YouTube.

For more information, find a Google Developers community group near you.

Announcing v3.5 of the Campaign Manager 360 API

Today we're releasing v3.5 of the Campaign Manager 360 API (previously DCM/DFA Reporting and Trafficking API). Highlights of this release include:

Details of these and all other changes are covered in our release notes.

Deprecation and sunset reminder

In accordance with our deprecation schedule, this release marks the beginning of the depreciation period for v3.4, which will sunset on Dec 24, 2021. After this date, any requests made against v3.4 will begin returning errors.

As a reminder, Campaign Manager 360 API v3.3 will sunset on June 30th, 2021. After this date, all requests made to v3.3 of this API will fail. If you're still using this version, you must migrate to the most current release to avoid an interruption in service.

See the migration guide for details. For most, migrating will be as easy as adopting the latest version of your preferred client library. However, all users are advised to review the release notes to learn about important version differences you may need to be aware of.

If you have questions about this or anything else Campaign Manager 360 API related, feel free to reach out to us on our support forum.

Learn More

As with every new version of the Campaign Manager 360 API, we encourage you to carefully review all changes in the release notes. For those of you looking to get going right away, updated client libraries are now available. If you're just starting out, the Get Started guide is a great reference to help you get up and running quickly.


Give it a try and let us know if you have any questions!

Behind the scenes: How the Google I/O photo booth was made

Posted by the Google Developers team

A closer look at building a Flutter web app with Google Developer products

If you attended Google I/O this year, you probably stopped by the Google I/O photo booth for a selfie with our Google Developer mascots: Flutter’s Dash, Android Jetpack, Chrome’s Dino, and Firebase’s Sparky. If you didn’t, it’s not too late to jump in, take a selfie, and share it on social media! We loved seeing all of the pictures you posted and your favorite props! Want to learn more about building a camera plugin, layouts, and gestures used in a photo booth for Flutter on the web?

Android, Dino, Dash, and Sparky all gathered around the photo booth

It took a combination of Google developer products to make the photo booth successful. The Flutter and Firebase teams joined forces to build a best in class example of Flutter on the web that used Firebase for hosting, auth, performance monitoring, and social sharing. Take a closer look at how the photo booth was built here and then grab the open source code on Github!

Flutter team members having fun in the photo booth

Flutter team members having fun in the photo booth!

Introducing Security By Design

Posted by Jon Markoff, Staff Developer Advocate & Sean Smith, Technical Program Manager

Android header graphic

As a developer, are you struggling to figure out when to build security threat protection into your roadmap? Integrating security into your app development lifecycle can save a lot of time, money, and risk. That’s why we’ve launched Security by Design on Google Play Academy to help developers identify, mitigate, and proactively protect against security threats.

The Android ecosystem, including Google Play, has many built-in security features that help protect developers and users. The course Introduction to app security best practices takes these protections one step further by helping you take advantage of additional security features to build into your app. For example, Jetpack Security helps developers properly encrypt their data at rest and provides only safe and well known algorithms for encrypting Files and SharedPreferences. Are you concerned about using Rooted or compromised devices that may allow a bad actor to use your app in a non-sanctioned way? The SafetyNet Attestation API is a solution to help identify potentially dangerous patterns in usage. There are several common design vulnerabilities that are important to look out for, including using shared or improper file storage, using insecure protocols, unprotected components such as Activities, and more. The course also provides methods to test your application, to keep apps safe in the wild after launch. Finally, you can set up a Vulnerability Disclosure Program (VDP) to engage security researchers to help.

In the next course, you can learn how to integrate security at every stage of the development process by adopting the Security Development Lifecycle. The SDL is an industry standard process and in this course you’ll learn the fundamentals of setting up a program, getting executive sponsorship and integration into your development lifecycle.

secruity development lifecycle graphic

Threat modeling is part of the Security Development Lifecycle, in this course you will learn to think like an attacker to identify, categorize, and address threats. By doing so early in the design phase of development, you can identify potential threats and start planning for how to mitigate them at much lower cost and create a more secure product for your users.

Secruity design graphic

Improving your app’s security is a never ending process. Sign up for the Security by Design module where in a few short courses, you will learn how to integrate security into your app development lifecycle, model potential threats, and app security best practices into your app, as well as avoid potential design pitfalls.

Updated rollout information for the new Google Meet user experience, new option to revert to the legacy experience

Quick summary 

In April 2021, we announced a new and improved Google Meet experience to help make meetings more immersive, inclusive, and productive. We have revised the rollout for the new Google Meet experience: 

  • Rapid Release domains: A gradual rollout (up to 15 days for feature visibility) began on May 24, 2021. 
  • Scheduled Release domains: A gradual rollout (up to 15 days for feature visibility) will begin on June 1, 2021. 
  • Users using Google Meet with a personal Google account: rollout began on May 24, 2021. 

Additionally, users will have the option to revert to legacy Google Meet experience until June 10, 2021. On June 11, 2021, the new Google Meet experience will become the standard experience for all users. 

You can follow the Google Meet Help Community for more updates on rollout progress and support. 

Additional details 

Use of 3rd party Chrome extensions (including the Grid View extension) could impact your experience — disabling any extensions that interact with Google Meet could resolve this. 

Getting started 

  • Admins: There is no admin control for this feature. 
  • End users: No action required. To revert to the legacy Google Meet experience, select “Use the legacy experience for this call” from the banner. You can also disable any Chrome extensions that interact with Meet if you notice issues. 

Rollout pace 

Google Workspace Customers 

Users with personal Google accounts 
  • Rollout began on May 24, 2021 

Availability 

  • Available to all Google Workspace customers, as well as G Suite Basic and Business customers 
  • Available to users using Google Meet with a personal Google account 

Resources 

Google Workspace 

Google Workspace for Education 

Users with personal Google accounts 

Building for the future to help you prepare for what’s next

The COVID-19 recovery process will vary by country, region and business sector, but the transformation will have an impact on all of us. Google is committed to providing economic relief and supporting the pandemic recovery efforts, which is why we’re working to provide accurate vaccine information and increasing vaccine access to people around the world, with a particular focus on countries that are continuing to experience the pandemic most intensely.

We’ve also been focused on how our products can help make things easier for people during this difficult time. Last year, we revamped our roadmap with simple, helpful solutions like curbside pickup for Local Inventory Ads and booking services directly in Search results through Local Services Ads. In 2021 we’re continuing to fine-tune our products to help advertisers connect with consumers even as the world around us keeps changing.

Join us today at Google Marketing Livestream 2021 at 8 a.m. PT / 11 a.m. ET to learn more — including a deep dive into our latest innovations across privacy, measurement and automation.

Developing privacy-safe advertising technology

Time spent with digital media increased 15% last year, according to eMarketer, as people turned to devices like smartphones, connected TVs and computers. As they use digital tools to manage more aspects of their lives, people want to know that their privacy is protected and we expect these concerns will only increase in the future.

A healthy ads ecosystem is critical to keeping the internet open and accessible for everyone, but we must also ensure that people feel safe when they are online. Now is the time for our industry to rethink our practices and take bold action to regain people’s trust. That’s a key reason why we announced earlier this year that we won’t build alternate identifiers once third-party cookies are phased out. 

The good news is that it’s possible to improve privacy while still delivering business results. We’re collaborating with the web community to build solutions like those in the Privacy Sandbox. It’s an open-source initiative to develop new technologies centered on privacy techniques like anonymization, aggregation and on-device processing designed to support key advertising use cases such as interest-based ads, measurement and more.

Navigating new measurement and
audience strategies

Accurate measurement of your marketing is especially critical so that you know where to invest to drive the most impact. But the tools advertisers have historically relied on to measure results — such as cookies and other identifiers — are rapidly changing. We're focused on ensuring privacy-safe measurement is accessible to businesses and brands of all sizes. 

We're investing across our products to help unlock insights into consumer behavior and purchasing decisions using machine learning. For example, we’ll soon be including Display and YouTube, as well as in-app conversions, in all Google Ads attribution models, including data-driven attribution powered by Google’s machine learning. These changes will help you properly value the impact of all your Google Ads campaigns.

We recently shared how we're making it possible for you to use your consented first-party data to preserve accurate measurement, even when fewer cookies are available. First-party data can also help you connect with more of the right people for your business. We're now expanding the availability of Customer Match to nearly all advertisers to reach and re-engage customers across ad types. As we look to the future, you can expect to see more innovations like these to help with your transition to a privacy-first world.

Improving automation with better performance

As the recovery continues, advertisers can automatically tap new pockets of growth by using products that dynamically respond to the market conditions most relevant to their business. Today, advertisers are applying automation to more aspects of their campaigns than ever before — from automatically assembling and selecting the best-performing creatives with responsive search ads, to finding more search queries that perform using broad match keywords, and setting the right bid for every auction by factoring in a wide range of signals that predict performance using Smart Bidding. In fact, we’ve seen that automation products are even better together. For example, companies that switch from phrase match keywords to broad match keywords in campaigns that use Target CPA bidding see 25% more conversions.

Text says: Broad match finds new, high-performing queries and emerging trends. Smart Bidding delivers the right creative for each query at the right price. Responsive search ads automatically assembles the most relevant creative

Combining our automated products creates a multiplicative effect for driving growth — starting with keywords, bidding, and creative

Since automation is delivering strong results for advertisers, we want to help you use it in more places. Today more than 80% of advertisers use automated bidding to take the guesswork out of setting bids and to achieve their performance goals. For example, advertisers who want to optimize their campaigns based on return on ad spend use Target Return on Ad Spend (Target ROAS) Smart Bidding strategies to automatically optimize bids and maximize revenue. Now we’re expanding Target ROAS to work across even more of Google’s channels, including Discovery ads and Video action campaigns.

Just like with automation, you get more efficiency and better results when our advertising tools work together. So we've made it easy for retailers to connect your Google Merchant Center feed to Discovery ads and Video action campaigns. This will help you use images and video to drive product discovery and purchases for your full product catalog. In March, when we compared more than 900 Video action campaigns, we found advertisers that added product feeds drove 60% more conversions at a lower cost, compared to advertisers that didn't add product feeds.

Demonstration of a product feed added to Video action campaigns

 Product feed added to Video action campaigns

Bringing the full value of automation to more advertisers 

Last year we shared that we were testing a new type of campaign called Performance Max. It brings together the best of Google’s automation to help advertisers drive better results across all of Google’s channels: YouTube, Display, Search, Discover and more. Starting today, Performance Max campaigns are expanding to thousands of additional advertisers, with general availability coming later this year (visit the Google Ads Help Center for more details and complete this interest form if you’d like to join the beta).

We’re also adding support for Performance Max campaigns on the Insights page. We heard beta testers tell us they wanted more transparency into how automation is working and what’s driving performance changes. With this update, you’ll be able to see things like which audiences are converting, top-performing creatives, auction insights and trending search categories. You can also preview how your best ads are showing up on each channel.

Screenshot of Insights Page in Google Ads

Insights page showing “Top assets” for Performance Max campaigns

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We’ve seen great results during early beta testing. Vodafone Turkey, part of the Vodafone Group, a leading telecommunications company in Europe and Africa, adopted Performance Max with the goal of scaling lead generation for its phone plans across all of Google’s channels to reach more potential customers. During testing, Performance Max campaigns drove an 18% increase in leads at a 70% lower cost per acquisition compared to their Search campaigns. As a result, Vodafone Turkey adopted Performance Max campaigns as its main lead generation campaign on top of its standard keyword-based Search campaigns. Visit the Advertising Solutions Center to see more Performance Max success stories from companies like Neo4j and MoneyMe.

“We're always keen on adopting new advertising technologies that create sales growth with lower costs. Performance Max aligns with our business objectives and helps us acquire new customers without cannibalizing sales between campaigns.”
Ayda Yorukoglu - Digital Marketing Product Owner, Vodafone Turkey

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