Monthly Archives: April 2012

Get More Into Music: All year long

Summer’s ended, but that doesn’t mean we can’t celebrate the music that’s carried us along the way. Today, we’ve got a new doodle on our homepage, and a special collection of videos on

With over 60 hours of videos uploaded to YouTube every minute, there’s plenty to help you get into whatever you’re into. Back in December, we thought we’d get more into music, and invited some of our favourite musicians to guide us along the way by creating video playlists showcasing their own musical tastes.

We started in our own backyard with the Australian musicians that would take the stage at the 25th anniversary ARIA awards: Art vs. Science got into the strange & eclectic, Bluejuice found us some hidden gems and we learned what 80s anthems get The Living End Going.

And we followed some of our favourite acts around Australia this summer festival season: From the pumped up kicks, and modern-day lullabies that brought sold out crowds across Australia for Big Day Out, to big-time dream-pop to big-haired rock & roll hanging out at St. Jerome’s Laneway Festival in Sydney.

Today, we hope you’ll enjoy revisiting some of the playlists from these musicians as much as we have.  It’s easy to create your own playlists too – just log in to your YouTube account, and hit ‘add to playlist’ from any video on YouTube.

But that’s not all. You’ll notice we’re also featuring a handful of videos from some of the biggest names heading to this year’s Splendour In The Grass, including a special interview with Ladyhawke and with Kele from Bloc Party Tickets have just gone on sale but even if you can’t make it, never fear. For the second year in a row we’ll be live streaming a special collection of performances live from Byron Bay, courtesy of Virgin Mobile.

We’ll be announcing the live lineup soon. For now we hope you find plenty of music to keep you busy!

Posted by Ernesto Soriano, YouTube Australia, just watched SBTRKT Wildfire, Live from Coachella

Monetize your blog with Google Affiliate Ads for Blogger

When you share your words, thoughts and photos on Blogger, you are sharing your passions with the world. Sometimes, you’re passionate about brands or products. Starting today, you can make money by promoting relevant products in your posts, gaining income for each new customer you introduce to your favorite brands.

This is a new way for you to monetize your blog, giving you control over the advertisers and products you promote, and better connecting your readers with the things you love.

To get started, go to the Earnings tab on Blogger, and click “Get Started”. If you have an existing AdSense account and the content of your blog matches available ad categories, you're already set. Select an affiliate ad from the “Advertiser Products” widget that appears in the Post Settings panel in the post editor. If you don’t already have an AdSense account, sign up.

When you post about a brand or product from a featured advertiser, the Google Affiliate Ads for Blogged widget will help you to display an affiliate ad in your blog, which can be a text link, a product image, or a banner. You may earn commissions when someone clicks on your ads and makes a purchase on the advertiser’s site, going beyond “payment per click” to “payment per action” and extending the influential relationship you have with your audience.

Get started with Google Affiliate Ads for Blogger today to monetize your blog and bring your readers to the products you love.

Source: Blogger Buzz

ttfautohint reaches its $30,000 funding target!

The Google Web Fonts team would like to congratulate Werner Lemberg on reaching his $30,000 funding target for ttfautohint.

Here is a fun video that explains what the project is about:

As a true open source project, it has sought contributions from across the industry. Google Web Fonts, FontLab and many individuals have given the project financial support. This week the Extensis WebINK team announced they have enabled Werner to reach his goal:

You can download a graphical user interface for GNU/Linux and Windows today, a command line tool for Mac OS X, and of course the source code, from the project homepage:

Get Local with AdWords

Get organized this spring with new location features in AdWords and share your stories

Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns.

It’s no surprise that local campaigns are a focus for many businesses--from finding directions to looking up a phone number, more people are going online to find local information. In fact, more than 20% of searches on Google are related to location, and people often act quickly on local searches. Research shows that using smartphones, 88% of people who search for local information take action within a day.

To help you organize your local ad campaigns this spring, we’re introducing three new features in AdWords to help you create ads that are more relevant to local customers.

Target customers by zip code
If you customize your direct mail, outdoor ads, or newspaper ads at a postal code level, you now can easily do the same in AdWords in the US. We are introducing the ability to target more than 30,000 US ZIP Codes with your AdWords campaigns.

You will be able to add up to 1,000 postal codes at a time to your search ad campaigns with AdWords Location Targeting. Plus, you can get feedback on the performance of your local campaigns by viewing campaign performance statistics at the postal code level.

"Location targeting within AdWords helped us double lead volume and cut the cost to acquire new customers in half,” said Lois Erbay, Director of Marketing, California Closet Company. “We plan on building on that success by using ZIP Code targeting to create even more locally relevant campaigns for our customers.”

More locally relevant ads in less time
To help you easily create a custom ad title, text, display URL, and/or destination URL for all of your locations at scale, we’ve developed location insertion for location extensions. You’ll no longer need to create multiple ads for multiple locations--this new feature automatically inserts the city, phone number, or zip code of your local business into your ad text.

For example, if your ad text says: “Find a {} Store or Shop Online,” a user viewing your ad in Chicago would see: “Find a Chicago Store or Shop Online.” This new feature cuts out all the work to building out ad text featuring local information for all your locations.

Ad with location insertion in the text and display URL

“We’ve had amazing success manually customizing our creative with local information for our top markets, which shows us that customers want locally-relevant results when it comes to a service like storage,” said Chris Laczi, Advertising Director, Uncle Bob's Self Storage. “That’s why we’re very excited about location insertion. It will simplify the task of creating locally customized ads for our 400+ locations, and we expect it will greatly enhance conversion rate of our ads.”

You must have location extensions set up and running in order to enable location insertion. Location insertion will work even if your location extensions don’t show because of other extensions. We detect location based on where your customer is physically located or by the geographic locations she may have shown interest in.

Better clarity and control
When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Read more about these enhancements in the Help Center and in this blog post.

There is significant opportunity for businesses to reach local customers online and win moments that matter by delivering the right ad in the right context. Stay tuned for more information on how ZIP Code targeting can help you grow your business.

We want to hear from you about your success in getting local with AdWords--share your story here and we might reach out to you to participate in our upcoming blog posts.

Posted by Richard Holden, Product Management Director

Source: CPG Blog

More clarity and control with location targeting improvements

When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing.

Location targeting is now easier to understand.

First, we’ve reworded the options to help make them clearer. Here is what the options for advanced location targeting used to look like:

Here is what we’re unveiling today:

Show ads to people in a physical location, without exception.
Previously, if you had selected “Target using physical location,” your ad would show to people in your targeted location as long as they were not searching for something related to a different location. Now, when you select “People in my targeted location,” your ad shows to people in your targeted location, without exception.

Let’s say you are an airline using physical location targeting to reach customers in Atlanta, GA looking to fly to Hawaii. You have the keyword “flights to hawaii” in your ad group. Previously, your ad wouldn’t appear for any prospective customers in Atlanta that were searching for “flights to hawaii” because the search term indicated that they were interested in Hawaii. With the new setting “People in my targeted location,” the airline can now reach the customers in Atlanta searching for “flights to hawaii.”

This enhancement has been beneficial in increasing’s ability to target offers to users based on where they are located at the time of the search. “As a leading destination travel site, our goal is to send the right message to a user as they plan their travel well ahead of time from their home market. Advanced Location Targeting has given us that ability,” said Dan Hippler, Vice-President of Marketing,

Greater control over location targeting on the Display Network
Previously, the only location targeting signal applicable to ads on the Google Display Network was the likely physical location of the user. Now, both the location extracted from the content of the page and the likely physical location can be used, making advanced location targeting applicable for the Display Network for the first time. The default setting is to show to people “in” or “viewing pages about” your targeted location, but you can edit this option at any time.

Let’s say a customer in Atlanta is planning a trip to Hawaii and she’s looking at websites about fun things to do in Hawaii. A coffee plantation tour service from Hawaii would like to show ads about its offers to such a user. Similarly, an airline would like to advertise flight services to this user. The new targeting enhancements give the tour service and airline such capabilities, as both an ad targeted to Hawaii for a coffee plantation tour and an ad targeted to Atlanta for flights from Atlanta may now both show on the same page.

There are several situations in which we will not use location to target an ad. For example, a user reading about news in Hawaii may not be interested in “Hawaii tours”. For this reason, we currently only consider the location signal on a limited set of pages when we believe it may be useful. You can gain insight into the sites on which your ads are showing on the placement report, and into the locations on the geographic report.

Note that all campaigns targeting the Display Network will automatically be opted into the default option, which is to reach people in, searching for, or viewing pages about your targeted location. If you wish to exclude campaign traffic from people viewing pages about your location, you can choose “People in my targeted location” in advanced location options.

More easily avoid getting impressions for excluded areas
We have also changed the advanced location exclusion methods. Previously, the less restrictive option, “Exclude by physical location only,” was the default. Based on feedback from advertisers, we have re-worded the exclusion options and made the more restrictive option, “People in, searching for, or viewing pages about my excluded location,” the default. This way you avoid getting impressions for excluded areas regardless of whether your customers are located or interested in those areas.

What it looked like before:

What we’re launching today:

For example, now by default excluding Chicago means your ad won’t show for customers in Chicago or those outside Chicago who included “Chicago” in their searches.

This change will only impact newly created campaigns and will not affect existing campaigns.

Remember, advanced location targeting may limit the exposure of your ads, so it isn’t suited for all advertising goals.

To find out more about advanced location targeting or to change your settings, visit our help center. If you use AdWords Editor, details on how these changes will impact you can be found in the AdWords Editor help center.

Posted by Smita Hashim, Group Product Manager Local Ads

Source: CPG Blog

Google Ads – now on Google+

When we launched Google+ Pages last November, we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people.

We’re now excited to share that Google Ads will be joining Google+ Pages to provide you, our advertising partners, with the latest Google advertising product news, training, tips and Hangouts that can help make the web work for you. We hope it will become a useful resource for growing your business, reaching customers in the moments that matter, and making smarter decisions.

Here’s a quick peek at what you can expect from the Google Ads page on Google+:
  • Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics
  • Receive how-to information, best practices, and recommendations
  • Learn about upcoming trainings and events
  • Attend Hangouts with product experts
Add Google Ads to your circles here. We look forward to connecting with you on Google+.

Posted by: Christina Park and Katie Miller, Ads Product Marketing

Source: CPG Blog

Two new gadgets to make your blog better with Google+

Imagine being able to share your blog with like-minded people across the web. Today we’ve made doing that easier with the introduction of two Google+ gadgets, the +1 button and Google+ Badge.

Unlike the +1 button that can appear below a post, this gadget is specific to your blog. Displaying it on your blog will allow visitors to endorse your blog and share it with their friends.  

+1 button for blog

If you’re wondering what a +1 means, think of it as a public stamp of approval from your readers. As soon as someone clicks on the +1 button next to your blog, they’ll also have the option to share it with their friends, contacts, or the rest of the web.  

+1s from your readers will appear to people in their circles whenever your blog shows up in Google search results. Here’s an example:

We’re also introducing the Google+ badge gadget, which allows you to connect your blog to your personal profile or your Google+ page on Google+. Adding the badge to your blog helps you connect with friends, fans, and customers. It enables your readers to add you, or your blog to their circles and follow your blog posts on Google+.

If you are happy to blog under your real name, people can follow your stream on Google+. If you prefer to blog under a nickname or an established pseudonym, you can create a Google+ Page to represent your blog. Bloggers who wish to remain anonymous should continue to blog as usual.

To add these gadgets to your blog, select "Add a Gadget" from the "Layout" tab of Blogger, and select them from the list of gadgets under "Basics". You'll need to copy your Google+ ID (personal or Page) to configure the brand badge gadget for your blog.
Add the +1 and Google+ brand badge gadgets to your blog today to grow and engage your audience.

Bora Toska, Product Marketing Manager

Source: Blogger Buzz

Moving to the New Blogger Interface

Last September, we introduced a new user interface that makes it easier to find what you need and focus on writing great blog posts. Since then, we’ve implemented a number of updates and improvements based on your feedback.

In the coming weeks, we will change the default interface for those of you still using the old version, and bring the advantages of Blogger’s improved interface to everyone. If you are already on the new interface, there will be no change.

If you have been using the old interface, give the new look a try today by clicking “Upgrade Now” at the top of the page. This is, of course, a free upgrade and all major features are present in the new interface. You can still temporarily switch back to the old interface by clicking the “Old Blogger interface” link located in settings, but not for much longer.

We recommend that anyone currently using the old interface switch to the new one, as all accounts will be permanently upgraded very soon.

When you switch to the new interface, you'll find a number of new features that we've released recently, including:

To help you get a better sense of what’s changed and how to navigate the new interface, check out the short video below or read the friendly guide “Using our upgraded interface”.

We hope you enjoy the new interface and welcome your thoughts about the new look. If you have suggestions or feedback, sign in to Blogger and click “Send Feedback” at the bottom right of the screen.

Source: Blogger Buzz

Google Scholar Metrics for Publications

Most researchers are familiar with well-established journals and conferences in their field. They are often less familiar with newer publications or publications in related fields - there're simply too many! Today, we’re introducing Google Scholar Metrics: an easy way for authors to quickly gauge the visibility and influence of recent articles in scholarly publications.

To get started, you can browse the top 100 publications in several languages, ordered by their five-year h-index and h-median metrics. You can also search for publications by words in their titles. For example, [design], [international law], [salud], and [otolaryngology]. To see which articles in a publication were cited the most and who cited them, click on its h-index number.

Scholar Metrics currently covers many (but not all) articles published between 2007 and 2011. It includes journal articles only from websites that follow our inclusion guidelines as well as conference articles and preprints from a small number of hand-identified sources. For more details, see the Scholar Metrics help page.

Here is hoping Google Scholar Metrics will help authors worldwide as they consider where to publish their latest article.

Posted by: Helder Suzuki, Software Engineer