Monthly Archives: June 2012

Chrome & Apps @ Google I/O: Your web, everywhere

This morning we kicked off day 2 at I/O to talk about the open web—one of the most amazing platforms we have seen. To put things in perspective, today there are more than 2.3 billion users on the web—a staggering number, but it only represents one-third of the world’s population. There’s still a lot of opportunity for growth.

Chrome, which we built from the ground up as a browser for the modern web, has seen tremendous adoption. Thanks to many of you, Chrome has nearly doubled since last year’s I/O—from 160 million to 310 million active users around the world. As more and more of you live your lives online, we want to to help make it easy for you to live in the cloud...seamlessly.

A better web to your web

One of the most exciting shifts is the explosion of the mobile web. When Chrome first launched, many people were tethered to a single computer. Today most people use multiple computers, smartphones and tablets. With that trend in mind, our goal is to offer you a consistent, personalized web experience across all devices. In February, we released Chrome for Android, which exited beta this week and is the standard browser on Nexus 7, a powerful new tablet.

Starting today, Chrome is also available for your iPhone and iPad. That means you can enjoy the same speedy and simple Chrome experience across your devices. Also, by signing in to Chrome, you can easily move from your desktop, laptop, smartphone and tablet and have all of your stuff with you.

Your Chrome, Everywhere

Your Chrome, Everywhere

Living in the cloud

A modern browser is just one ingredient of living online seamlessly. We continue to invest in building cloud apps, which many people rely on daily. Gmail, which launched in 2004, has evolved from a simple email service to the primary mode of communication for more than 425 million active users globally. We’ve also built a suite of apps to help users live in the cloud, including Google Documents, Spreadsheets, Calendar and more.

At the hub of this cloud experience is Google Drive—a place where you can create, share, collaborate and keep all your stuff. Ten weeks ago we launched Drive and in 10 weeks, more than 10 million users have signed up. Today we introduced more capabilities, including offline editing for Google documents and a Drive app for your iPhone and iPad. Drive is also seamlessly integrated into Chrome OS. With Drive available across Mac, Windows, Chrome OS, Android and iOS, it’s even easier to get things done in the cloud from anywhere.

Going Google

With the help of Chrome and and the growth of Google apps, people are discovering new ways to get things done faster, connect with others, and access their information no matter what device they’re using. This is what we call “going Google.” And it’s not just individual people. Schools, government institutions and businesses—big and small—are also “going Google.” Sixty-six of the top 100 universities in the U.S., government institutions in 45 out of 50 U.S. states, and a total of 5 million business are using Google Apps to live and work in the cloud.

It’s an exciting time to be living online. To celebrate this ongoing journey, here’s a quick look back at the evolution of Chrome:

The Chrome Story

The Chrome Story

None of what we shared onstage at I/O today would be possible without the awe-inspiring work being done by a global community of developers and the continued support of our users. We can’t wait to see what you do next.

Source: Drive


Chrome & Apps @ Google I/O: Your web, everywhere

This morning we kicked off day 2 at I/O to talk about the open web—one of the most amazing platforms we have seen. To put things in perspective, today there are more than 2.3 billion users on the web—a staggering number, but it only represents one-third of the world’s population. There’s still a lot of opportunity for growth.

Chrome, which we built from the ground up as a browser for the modern web, has seen tremendous adoption. Thanks to many of you, Chrome has nearly doubled since last year’s I/O—from 160 million to 310 million active users around the world. As more and more of you live your lives online, we want to to help make it easy for you to live in the cloud...seamlessly.

A better web to your web

One of the most exciting shifts is the explosion of the mobile web. When Chrome first launched, many people were tethered to a single computer. Today most people use multiple computers, smartphones and tablets. With that trend in mind, our goal is to offer you a consistent, personalized web experience across all devices. In February, we released Chrome for Android, which exited beta this week and is the standard browser on Nexus 7, a powerful new tablet.

Starting today, Chrome is also available for your iPhone and iPad. That means you can enjoy the same speedy and simple Chrome experience across your devices. Also, by signing in to Chrome, you can easily move from your desktop, laptop, smartphone and tablet and have all of your stuff with you.

Your Chrome, Everywhere

Your Chrome, Everywhere

Living in the cloud

A modern browser is just one ingredient of living online seamlessly. We continue to invest in building cloud apps, which many people rely on daily. Gmail, which launched in 2004, has evolved from a simple email service to the primary mode of communication for more than 425 million active users globally. We’ve also built a suite of apps to help users live in the cloud, including Google Documents, Spreadsheets, Calendar and more.

At the hub of this cloud experience is Google Drive—a place where you can create, share, collaborate and keep all your stuff. Ten weeks ago we launched Drive and in 10 weeks, more than 10 million users have signed up. Today we introduced more capabilities, including offline editing for Google documents and a Drive app for your iPhone and iPad. Drive is also seamlessly integrated into Chrome OS. With Drive available across Mac, Windows, Chrome OS, Android and iOS, it’s even easier to get things done in the cloud from anywhere.

Going Google

With the help of Chrome and and the growth of Google apps, people are discovering new ways to get things done faster, connect with others, and access their information no matter what device they’re using. This is what we call “going Google.” And it’s not just individual people. Schools, government institutions and businesses—big and small—are also “going Google.” Sixty-six of the top 100 universities in the U.S., government institutions in 45 out of 50 U.S. states, and a total of 5 million business are using Google Apps to live and work in the cloud.

It’s an exciting time to be living online. To celebrate this ongoing journey, here’s a quick look back at the evolution of Chrome:

The Chrome Story

The Chrome Story

None of what we shared onstage at I/O today would be possible without the awe-inspiring work being done by a global community of developers and the continued support of our users. We can’t wait to see what you do next.

Source: Drive


Aussie Filmmakers Among the 50 Semi-Finalists for Your Film Festival

As you may have seen, voting is open for Your Film Festival, the global competition that unites the Venice Film Festival, Ridley Scott’s Scott Free Productions, Emirates and YouTube’s community of film fans, in a quest to discover the next great storyteller.

The Scott Free team selected 50 semi-finalists from more than 15,000 short films submitted by creators worldwide. Now, it’s up to you, the fans, to vote for your favorites, and ultimately send 10 finalists to the Venice Film Festival.

Here in the Google Sydney office, we are excited that Australians and Australian residents are behind many of the entries. Take a look at a few below:


Scruples, Director: Adrian Powers - A young double agent struggles to keep his cover when he witnesses a horrifying crime. Are a few innocent lives worth sacrificing for the greater good?




Bat Eyes, Director: Damien Power - Sixteen year old Adam teases a classmate. When he tries to apologise, she has quite different plans for him.




Boot, Director: Damien Power - A night out with best friends ends in tragedy and a terrible secret. Can you save a friendship with a lie?




Good Pretender, Director: Maziar Lahooti - After trying to convince some local bullies that her father is a robot, 11-year-old Ally is dared to shoot him with a spear gun to prove it.




Kiss, Director: Alex Murawski - Tom has never been kissed. His best friend offers his girlfriend to practice with, awakening Tom’s desire and changing the trio’s friendship forever.




The Telegram Man, Director: James Frances Khehtie - During the long years of World War II, Australia's small farming communities paid a terrible price. In the rural towns of New South Wales, one family each week discovered that their son or husband or brother or father would not be coming home. In the throes of such grief, one seldom considers the man who delivers the news.




At the Venice Film Festival, the 10 finalist filmmakers will have their work screened as part of the opening days of the festival and judged by a grand prize jury of industry professionals, including Ridley Scott and actor Michael Fassbender. The finalists will then pitch their next film project to the Ridley Scott team, all for the chance to win a $500,000 production grant to work with Ridley Scott’s award-winning team to create a new original work for YouTube.

So what are you waiting for? Watch the entries, vote for your favourite films on the Your Film Festival channel, and be part of the largest online film festival ever. Voting ends 13th July, so cast your votes now!

Posted by Ernesto Soriano, YouTube Marketing Manager, recently watched The Telegram Man.

New enhancements to Google Affiliate Ads for Blogger


Back in April, we introduced Google Affiliate Ads for Blogger, a gadget that can help you earn money by adding an ad for a relevant product to a blog post and earning a commission when someone clicks on your ad and makes a purchase. We’ve received positive feedback from Blogger users and the advertisers who have made their products available through the gadget, and wanted to let you know about a couple of recent enhancements we’ve made to this gadget:

  • Increased availability: When this gadget first launched, you may not have been able to see the gadget even though you have an AdSense account. We’ve changed this so that all Blogger users located in the U.S. with an AdSense account have the ability to see that gadget in their post editor and can sign up to use Google Affiliate Ads for Blogger. If you tried to find the “Advertise Products” gadget and didn’t see it before, try again!
  • More advertisers and products: The types of advertisers and products available when the gadget became available were in categories such as Department Stores, Sport and Fitness, Office Supplies, Home & Garden, and Apparel & Accessories. We’ve now added 40 more advertisers and expanded our offering to include products in the Health & Beauty, Jewelry, Flowers Edibles & Gifts, Education, and other categories.

Google Affiliate Ads for Blogger is easy to use, and is a great solution for those users interested in choosing the products and brands they want to promote in their blog posts.

Here are two examples of a Blogger user finding a relevant affiliate ad: 
Get started today.

Source: Blogger Buzz


Vivid Live: Wrap-up and re-live

Earlier this month, Sydney Opera House celebrated Vivid LIVE, with amazing gigs from world-renowned musicians, and a very special pre-show hangout with the Temper Trap. And in a festival-first, four concerts were live streamed on YouTube with FRONTROW, a custom photo sharing app, which let audiences around the world capture priceless moments, like this streaker at The Temper Trap concert, and share them with friends.

There were over 900k views across the four concerts, with over half a million watching the final eye blasting concert from Amon Tobin, making his show the second largest streaming event in Australia since YouTube Symphony Orchestra. Here’s what he had to say about his latest creation, ISAM:



Back by popular demand, you can now replay and relive some of the best moments of Vivid LIVE on the Sydney Opera House Channel, with two special performances available in their entirety: The Lighting of the Sails by German design collective URBANSCREEN, and The Temper Trap’s live performance from their brand new chart-topping album. As you watch, you can lean forward and relive FRONTROW by zooming and panning within the viewer, taking photos, editing and applying filters and sharing your Vivid Live moments on your social networks.

Posted by Ernesto Soriano, YouTube Australia, just watched URBANSCREEN: behind the scenes.

Ads background colors in Custom Search

As we continue to improve the look and feel of Google Custom Search Engine (CSE), today we’re announcing a change in how ads are displayed on CSE search results pages.

Currently ads in CSE results are shown in a separate section from organic search results labeled “Ads by Google”. With this latest change, the ads section will also have a distinct background color, in keeping with the visual style of ads on the google.com search results page.

Because CSE allows you to choose from one of several built-in styles, the ads background color is different for each style to contrast in a visually appealing way with the default background color. (Note that if you customize the main background color, the ads background color will automatically match it to avoid clashing.)

The following screenshots illustrate what a user performing a custom search on a website might see, for two of the built-in CSE styles.



This change in design provides users another way to distinguish ads in CSE search result pages.

CSE publishers will see these changes effective immediately. As always, please let us know any questions or feedback in our discussion forum.

Posted by MyLinh Yang, Product Manager

Google and GroupM Next Launch SPARK Education Series


Today we’re kicking off a partnership with GroupM Next, the innovation unit of GroupM, called Spark, a series of custom, co-programmed events focused on delivering unique education and innovation experiences for  brands – specifically, clients of GroupM media agencies. We created this initiative together to cultivate education and dialogue for verticals that are under-represented in the broader digital media space in terms of data, research and opportunity. This partnership is the first of its kind for both Google and GroupM, in that it’s a series dedicated to client-focused education and is designed to address topics that directly impact brand opportunity and performance.

The first event, Spark: CPG, is taking place this afternoon in New York with nine leading CPG companies in attendance. In addition to discussions led by Google and GroupM Next execs, Kantar, Buzzfeed and Amazon are joining us as we, collectively as marketers, share insights, research and digital opportunities brands in the consumer packaged goods category can take advantage of.

A quick rundown of discussions on the docket at Spark: CPG in the context of marketing for CPG brands includes:
»      Making the web work for CPG brands – our take on how the consumer, and world around us, has changed
»      The digital enhanced path, exploring the ever-changing connection between consumers and brands and opportunities that exist through understanding new consumer behaviors and the role of technology
»      Marketing and messaging innovation across multiple screens
»      The power of video and building brands with the power of sight, sound and motion
»      Developing ‘content gifts’ in the social world and capturing opportunities by engaging your brand’s super sharers
»      How mobile commerce can connect shoppers to the places and CPG products they love
»      Fostering fluid innovation across marketing and process to enable agencies and brands to meet the pace of change in consumer dynamics and technology

In most cases, Spark will provide brands with insights and education they wouldn’t have access to elsewhere. Additionally, through ongoing collaboration between our companies, GroupM agencies and clients, we’ll identify areas of interest and need for brands across digital media, and foster opportunities as they emerge.

Source: CPG Blog


Connecting shoppers and great stores online

Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.

We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.

Helping shoppers choose stores they can trust

Google Trusted Store badge

The Google Trusted Store badge and report card

When shopping online, you may come across the Google Trusted Store badge. Hover over it and you’ll see a “report card” which shows “grades” for that merchant’s shipping and service, including more precise metrics about what the grades mean.

This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.

Helping merchants demonstrate their excellence and earn new business

Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.

Google Trusted Store AdWords

Google Trusted Store badge on AdWords

Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.

Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.

*Increased sales percentages are based on a combination of uplift in conversion and average order size.

Connecting shoppers and great stores online

Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.

We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.

Helping shoppers choose stores they can trust

Google Trusted Store badge

The Google Trusted Store badge and report card

When shopping online, you may come across the Google Trusted Store badge. Hover over it and you’ll see a “report card” which shows “grades” for that merchant’s shipping and service, including more precise metrics about what the grades mean.

This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.

Helping merchants demonstrate their excellence and earn new business

Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.

Google Trusted Store AdWords

Google Trusted Store badge on AdWords

Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.

Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.

*Increased sales percentages are based on a combination of uplift in conversion and average order size.