Tag Archives: Google in Europe

The new WWW: Helping accelerate the retail recovery

The web has been a lifeline during lockdown. Digital tools have helped us stay connected — families with each other, teachers with students and businesses with customers. There has never been a time when technology could be more helpful to people, communities and countries.

Unsurprisingly, as a result of the pandemic, our use of technology has leapt forward five to ten years in as many months — accelerating trends that we were already experiencing in the retail sector and beyond.

Trends: the new WWW

When browsing in a store became impossible, people didn’t stop looking for inspiration. Instead, window shopping went virtual. Searches for “ideas” surged on both Google Search and Google Images, with shoppers seeking inspiration when they didn’t have a specific product in mind. For retailers to capture those customers, visibility is crucial: More than 60% of shoppers we surveyed said they ordered from a brand after seeing it on YouTube.

The increased need for online shopping has led to a final convergence of online and offline shopping. Customers like to have the same inspiration and advice that they could get in store — but now, they want it from home. And those same customers are demanding more when they do shop. Searches for terms like “best” and “promo code” continue to rise, and customers expect doorstep delivery service across more and more categories. “WWW” no longer only stands for the worldwide web: it’s now what we want, when and where we want it. 

Finally, we know that today’s shoppers value their privacy. They want to have control of their data, they need to give permission for it, and they deserve to know how it is being used.

At Google, we’re working with retailers to ensure that every online interaction is an opportunity. Online can be just as valuable as in-person for building direct relationships with customers, strengthening trust and building loyalty. Retailers just need to use the right insights and tools to get them there.

Trainings: Using digital tools and skills to weather the pandemic 

Even before the pandemic, many retailers — large and small — had been embracing digital to find new opportunities. Those who went into the pandemic behind found themselves quickly learning new skills — so much so that the Connected Commerce Council found that 75% of European small businesses in the retail industry increased their use of digital tools during the pandemic, building a “digital safety net” for their businesses.

Take Maison des Sœurs Macarons, a famed dessert shop in Nancy, France. The owner Nicolas saw store sales drop by 90%, and decided to attend our Google Digital Workshop training program. After learning how to reach customers online with Google Ads and e-commerce, he saw the volume of online orders and customers double.

Since the start of the pandemic, our Grow with Google programme has trained more than three million individuals and businesses like Nicolas’ across Europe, equipping them with the digital skills they need to recover from the pandemic. And to help turn those newfound skills into action, we’ve launched more than 200 features since March 2020, helping businesses connect with their customers in this shifting landscape. With the holiday season ahead, we now have the pleasure of announcing a few more.

This was a group effort and digital tools made it all so much easier and more affordable than any of us were expecting. Ahmet Taskan, Honingwinkel. Utrecht, Netherlands.

Tools: What you need to give your customers the experience they deserve

More than ever, businesses need to be discoverable in more places than the high street. To help retailers stand out, we’re launching tailored recommendations for every business with our new tool, Local Opportunity Finder. Retailers can simply enter the name of their business into the easy-to-use tool, and we’ll provide customised solutions on how to improve their presence on Google Search and Maps — all in under five minutes. The impact can be huge: in Germany, for example, complete Business Profiles receive an average of over five times more calls compared to an incomplete profile.

In June, we’ll be rolling this tool out in the U.K., France, Germany, Italy and Spain with more countries across Europe, the Middle East and Africa to follow in the coming months. 

To make it even easier for retailers to manage their online presence, we’re also simplifying the process, allowing businesses to directly manage their contact information, opening hours and updates from Search and Maps.

Local opportunity finder screenshot

In addition, we help retailers with their existing e-commerce providers. We’ve built new, simplified integrations with Shopify and WooCommerce, helping retailers quickly get their product inventory live on Google — making sure more customers know what they sell and where to reach them.

Doing our part

We know that the tech-celeration we’ve seen can be tricky to keep up with. None of us know exactly how the next six months will unfold, but the resilience and creativity of small and medium-sized businesses over the last year deserves celebrating.

We’ll work hard  to help support the retail industry recover in the region — delivering the digital tools and skills you need, the insights you want, and the partnership you deserve.

Accelerating health and wellbeing startups in Europe

COVID-19 has changed life as we know it, and around the world, startup founders are stepping up to solve new and unforeseen challenges with agility, resilience and innovative technology. In particular, the pandemic spurred a high demand for digital health and wellbeing solutions. Germany alone reported a 1,000% increase in telehealth offerings — with more than 20,000 medical doctors and psychotherapists now offering appointments through video-consultations — and Frost & Sullivan forecasts a sevenfold growth in digital health services by 2025. 


Digital advancements in healthcare are evident and, post-pandemic, people are likely to need new approaches when engaging with healthcare providers. With a growing number of technology startups focused on health and wellbeing, we are excited to announce that the next class of Google for Startups Accelerator in Europe will be designed for entrepreneurs and innovators in this space. 


Google for Startups Accelerator is a three-month program consisting of intensive workshops and mentorship from Google engineers and external experts tailored to their business through a mix of remote one-on-one and one-to-many learning sessions for growth-stage startups. Google for Startups is looking for startups from across Europe and Israel using technology to solve the biggest health and wellbeing challenges we face today. 


A group of people participating in Google for Startups Accelerator online graduation

Google for Startups Accelerator: Europe graduation in 2021

Over the past two years, 27 startups have graduated from Google for Startups Accelerator programs in Europe. Our alumni have achieved many successes: the average monthly revenue of startups from one of the previous classes increased by 74%, and one startup even increased their monthly active users by 200 times compared to pre-acceleration.


One recent graduate is Synctuition, an Estonian startup that helps users meditate via a deep relaxation app. Tina Bychkova, Synctuition’s head of digital marketing, says Google mentors helped the team grow their user numbers. She also emphasizes that the program helped them bond as a team: “Not only did we leave Accelerator with an improved product, but also we left with a better understanding of ourselves,” she says. “The Google for Startups Accelerator gave us the confidence and knowledge to adapt, pivot and achieve growth in 2020 that we would have never dared aim for during a pandemic,” Joosep Tinn, Synctuition’s COO, adds.

Tina Bychkova (Head of Digital Marketing at Synctuition) at Google for Startups Accelerator event

Tina Bychkova, Head of Digital Marketing at Synctuition

Yosh.ai founder Kasia Dorsey had a proven track record of corporate experience, but turned to Google for Startups Accelerator to tap into a founder support system. “With my background in corporate marketing and business, I had to learn everything from scratch: about technology, building a tech company and scaling the business in the tech world,” Kasia says. “I was looking for knowledge and inspiration from the experienced mentors and I found it all within Google for Startups.”

Kasia Dorsey (Founder and CEO of Yosh.ai) at Google for Startups Campus in Warsaw

Kasia Dorsey, Founder and CEO of Yosh.ai

Martin Pentenrieder, founder of German skincare startup SQIN, joined our Accelerator in October 2020 with a goal of working with technical experts to scale his AI-powered business. He and his team appreciated the professional connections that the Google for Startups community could uniquely provide. “The expertise of people who are on the move in a global network and serve a wide variety of customers was extremely valuable for us,” says Martin.

A portrait photo of Martin Pentenrieder, Founder and CEO of SQIN

Martin Pentenrieder, Founder and CEO of SQIN

Google for Startups Accelerator: Europe is just the latest in Google’s ongoing commitment to level the playing field for startup success for founders everywhere. Learn more and apply for the program on our Accelerator website until August 23.

Changes to the Android Choice Screen in Europe

Android provides people with more choice than any other mobile platform. People can freely choose which apps they use, download and set as default — and research shows that Europeans understand how to easily switch search engines should they wish. Android also enables thousands of developers and manufacturers to build successful businesses.


We have been in constructive discussions with the European Commission for many years about how to promote even more choice on Android devices, while ensuring that we can continue to invest in, and provide, the Android platform for free for the long term. 


We complied with a 2018 ruling that required us to distribute Search separately from Google Play. In consultation with the Commission, we then went even further by introducing a promotional opportunity for search apps and browsers and, subsequently, a choice screen requiring Android users to choose a default search provider. In both instances, we balanced introducing additional choice for device manufacturers and users with changes to our commercial terms. 


Following further feedback from the Commission, we are now making some final changes to the Choice Screen including making participation free for eligible search providers. We will also be increasing the number of search providers shown on the screen. These changes will come into effect from September this year on Android devices.


We have always believed in offering people and businesses choice and competing on the merits of our services. And we know that people choose Google because it’s helpful; not because there are no alternatives. That’s why we will continue to invest in Google Search and Android to make them the most helpful products available, and we appreciate the open dialogue with the European Commission on these areas. 


For further details, visit https://www.android.com/choicescreen/.

Everyone needs a holiday – but when and where?

Every day, millions of people around the world turn to Google to search for travel related information. These searches help connect businesses and customers — but they also help us understand people’s enthusiasm when it comes to their travel and holiday plans.

The message we’re seeing is clear: people are eager to travel, so long as they can do so safely.

Trending questions people ask about travel in January vs. May 2021

Trending questions people ask about travel in January vs. May 2021

For the travel industry — an industry that is made up of millions of small and medium businesses that supports many millions of jobs — this will of course be welcome news. But it comes with unique challenges.

Getting online to be in line - for bookings, customers and reviews

Over the past year, we’ve all spent a lot of time online — more time than ever before. So the travel industry, like many others, will need to get online in order to be in line for bookings, customers and reviews.

Anew report by the Connected Commerce Council, funded by Google, shows that digital tools created a "safety net" for small and medium travel businesses in Europe during the pandemic:  86% increased digital tool use during the pandemic and over half of these businesses said they are planning to increase their use of digital tools post-pandemic.

We’re proud to have built tools to help. Since last year, Google has been collaborating with individual businesses, tourism ministries and experts all over the world to build the digital skills needed for a more digital post-pandemic travel sector.

Our partnership with the UN World Tourism Organisation has built acceleration programs in Sub-Saharan Africa, the Middle East and Southern Europe — helping participants from across the travel industry to understand trends and plan ahead at a very unpredictable time.

We recently announced our plans to take this regional partnership global — helping tourism officials and destination marketers all over the world make strategic decisions for better tourism planning.

We’re also working with the industry at a local level. In France, our partnership with Atout France, the French tourism agency, has helped create a platform for industry professionals to monitor travel trends. In Spain, our Travel Analytics Center — available to Google’s commercial partners in the travel sector — helped Spanish airline Vueling to get a clear picture of the changing demand for flights during the pandemic, adapting their digital market strategy to reach customers who were likely to buy airline tickets. Using the tool, they managed to increase their flight sales and build a 31% return on their advertising investment.

Pull-quote from Caroline Leboucher on Google Hotel and Destination Insights tool

Finally, our work with Ministries of Tourism, Tourism Boards and cultural institutions has helped to promote travel to cultural destinations, including a virtual exploration of Lagos' Afrobeats and Alte music scene and seven places not to miss when visiting the city.

Google Arts & Culture: Eko for Show: Explore Lagos

Google Arts & Culture - Eko for Show: Explore Lagos

Predicting the future of travel

While tourist destinations and travelers are beginning to regain confidence after months of standstill from the pandemic, there’s no one-size-fits-all way to predict what future demand will look like.

Traditionally, tourist destinations would use historical data — but no former seasons can accurately predict when and where people will want to travel now, and what the ‘new normal’ that businesses will be operating in will look like.

That’s why we launched Travel Insights with Google, a website that features real time local data insights, helping the travel industry to understand demand and make better-informed decisions.

The website has two powerful tools. The first — the Destination Insights tool — helps governments and travel organisations better understand the destinations people are searching for, whether abroad or within their own countries. For example, we might see that German or Austrian travelers are most interested in visiting Croatia, and particularly places like Zagreb or larger coastal destinations. This insight helps businesses, destination marketers and Governments to map the return of travel — and make clear, informed choices about where to communicate with potential future visitors.

Our second tool, Hotel Insights with Google helps hotels of all sizes to understand where demand for their property may be coming from, so that they can better target and attract new guests. It also provides valuable tips on creating a strong digital presence — helping travel businesses to get online and attract bookings, customers and reviews.

Both tools are available globally for free in English with local versions in Europe in Spain, Greece, France, Italy and Croatia — with more languages to come very soon.

Search trends show that as vaccines roll out, travel interest appears to be on the rebound. People want to travel as they feel more confident to book a trip. Since mid-May, search interest has grown over 50% for flights across Europe with Spain, Italy and France topping the list of desirable destinations.

Top 10 trending vacation destinations in Europe

Top 10 trending vacation destinations in Europe

Search trends also show us that outdoor trips are still in style. In the summer of 2020, searches for outdoor recreation reached a 10-year high point, and this trend continues, with theme parks and RV rentals proving particularly popular.

Our commitment to the travel industry

There’s no denying that operating a business in a post-pandemic world can be a little uncertain. But at Google, we want to do our bit — delivering the insights and tools that the industry needs to give customers the travel experience they deserve.

We’ll be working even more closely with the industry as borders begin to open up, domestic travel increases, and international travel restarts.

No matter how quickly or slowly that recovery takes place, we’re committed to supporting travel and tourism - and the many people and businesses that depend on it.

Some changes to our ad technology

The tools used by digital publishers and advertisers —  often called ad tech — help websites and apps make money and fund high-quality content. Ad tech also helps our advertising partners big and small reach customers and grow their businesses. Our ad tech tools are built to work with our partners and competitors alike — it's why we share access to advertising data to support publisher monetization and why we provide access to more than 700 rival advertiser platforms and 80 publisher platforms across our products.


Over the past two years, we have been working with the French Competition Authority (FCA) to answer their questions about our advertising technology, and more specifically about Google Ad Manager, our publisher platform. 


While we believe we offer valuable services and compete on the merits, we are committed to working proactively with regulators everywhere to make improvements to our products. That’s why, as part of an overall resolution of the FCA’s investigation, we have agreed on a set of commitments to make it easier for publishers to make use of data and use our tools with other ad technologies. We will be testing and developing these changes over the coming months before rolling them out more broadly, including some globally. 


Increased access to data 

Today, when buyers use Google Ad Manager to participate in Google’s ad exchange, they receive equal access to data from our auctions to help them efficiently buy ad space from publishers.


As there are a lot of ad exchanges to choose from, publishers sometimes also use a technology called Header Bidding to run an auction among multiple ad exchanges. Because these Header Bidding auctions take place outside of our platform, it is usually not technically possible for Google to identify the participants, and therefore we cannot share data with those buyers. 


With these commitments, we will work to create a solution that ensures that all buyers that a publisher works with, including those who participate in Header Bidding, can receive equal access to data related to outcomes from the Ad Manager auction. In particular, we will be providing information around the “minimum bid to win” from previous auctions. 


Increased flexibility 

Publishers using Ad Manager have always had the ability to sell ads via many different advertising platforms and the ability to negotiate terms with other publisher platforms to implement business strategies targeted to specific buyers. This flexibility allows publishers and advertisers to mix and match technology partners to meet their different needs.


We will further increase the flexibility of Google Ad Manager to meet the evolving needs of our partners, including allowing them to set custom pricing rules for ads that are in sensitive categories and implementing product changes that improve interoperability between Ad Manager and third-party ad servers. Also, we are reaffirming that we will not limit Ad Manager publishers from negotiating specific terms or pricing directly with other sell-side platforms (SSPs). And we will continue to provide Ad Manager publishers with controls to include or exclude certain buyers at their discretion.


Affirming our commitment to transparency

We have worked for years to bring increased transparency to programmatic advertising, including taking steps to simplify our platforms. This includes combining our publisher ad server and ad exchange to become Google Ad Manager and shifting to a unified first price auction in Ad Manager to help reduce complexity and create a fair and transparent market for everyone.


As part of these commitments, we are reaffirming our promise not to use data from other SSPs to optimize bids in our exchange in a way that other SSPs can’t reproduce. We are also reaffirming our promise not to share any bid from any Ad Manager auction participants with any other auction participant prior to completion of the auction. Additionally, we’ll give publishers at least three months' notice for major changes requiring significant implementation effort that publishers must adopt, unless those are related to security or privacy protections, or are required by law. 


We are always working on improving our ad tech products to help publishers fund their content and businesses and help advertisers efficiently reach customers. We recognise the role that ad tech plays in supporting access to content and information and we’re committed to working collaboratively with regulators and investing in new products and technologies that give publishers more choice and better results when using our platforms. 


Funding Europe’s future with the Black Founders Fund

To cement our commitment to racial equity in Europe, last Octoberwe announced the Google for Startups Black Founders Fund, a $2 million initiative to provide cash awards up to $100,000 to Black-led startups in Europe. These are non-dilutive awards, meaning companies won’t have to exchange equity for the funding, and are paired with up to $120,000 in Ads grants and up to $100,000 in Cloud credits per startup. The founders will be introduced to each other and a wider community of experts for leadership, growth, technical support and access to Google for Startups’ body of knowledge, mentors and best practices.   

We often hear that lack of diversity in tech is a pipeline problem. This program shows that isn’t the case. We received almost 800 applications for the fund from 18 countries in Europe and the quality we saw was truly exceptional — from tech prodigies, to former executives of the most successful companies in the world, to serial entrepreneurs. 

Our team interviewed almost 100 founders for the fund to understand their businesses, their ambitions and their lived experience as leaders, whether they are serial or first time founders. Did they need to work three jobs at a time? How much perseverance did it take to get that degree? Did they have a friend or a cousin to call up to get easy funding? We looked at what opportunities each founder has been given (or not given) and what they did with them. The answers we heard made clear the caliber of these founders.

Today, we’re announcing the30 startups from the U.K., France, Belgium, Germany, Austria and the Netherlands who have been selected to receive awards from the Black Founders Fund. Their inspiring, fast-growing startups address global challenges like access to healthcare, financial inclusion, energy and education, in the most competitive industries, from hardware design and advertising to data and risk management. And it’s not only racial diversity that they represent: 40% of startups we selected are led by women.

Lasting change only happens when you engage everyone —  the corporations, the VCs, the angel investors, the founders themselves — and invite them to support each other. With less than 0.5% of venture capital (VC) funding going to Black-led startups, and only 38 Black founders receiving venture capital funding in the last 10 years, the Black Founders Fund in Europe is a third region, after the U.S. and Brazil, where Google for Startups is helping to level the playing field by backing Black founders who are disproportionately locked out of access to capital.  

We are so impressed by the founders’ experiences — the depth of their industry knowledge coupled with their valuable lived experiences of being Black leaders. This makes them uniquely positioned to build successful startups and create important solutions for our community. Backing Black founders not only means creating individual success stories, but also supporting job creation and wealth generation for decades to come. 

Meet a few of the founders:

Research: What really happened to newspaper revenue

Having worked in news publishing for more than two decades, I’ve seen firsthand the impact the internet has had on the way we create and consume news. As people spend more time online, journalists and newspaper publishers are increasingly turning to technology to find new ways to reach readers. From subscriptions to data analytics to new formats, the news industry is transforming itself. 


While digital reader revenues are growing at a promising rate, there is no doubt that the publishers’ business model has been challenged over the past several decades. Some critics have argued that if Google and Facebook didn’t exist, much of the revenue from print newspapers would have stayed with news publishers – that these tech platforms directly disrupted the newspaper business model.


New research released today looks at the facts which disprove that theory. The analysis from economists at Accenture, commissioned by Google, looks at the revenues of newspapers in Western Europe over nearly two decades to reveal exactly what broke the old business model for newspapers. The data is clear: Almost half of the overall decline of newspaper revenue has come not from Search or social advertising, but from the loss of newspaper classifieds to specialist online players. 


The countries included for analysis in this report are Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the U.K., chosen based on the availability of robust data. Here’s what the report found:


Consumers are increasingly paying for digital news. 

Four out of five of us now access news online. As a result, many publishers are using the latest technologies, including artificial intelligence, to reach readers and grow subscriptions. While many readers are not in the habit of paying for access to news, between 2013 and 2018, digital circulation volumes increased by 307% to reach 31.5 million paying subscribers in the Western Europe region, more than offsetting the decline in paid print subscriptions. Since 2018, the pace of publishers launching digital subscription models has accelerated further, which is a promising sign. 


However, the growth in online revenue has not been enough to offset the loss from newspaper print advertising. As people move online, regular display advertising in newspapers became less popular, with revenue in this segment decreasing from €13.8 billion to €8 billion between 2003 and 2019. 


What happened to newspaper revenues?

The majority of advertising in newspapers was made of classifieds like selling cars and homes, or listing jobs, and births and deaths notices. These advertisements, or “classifieds,” contributed €9.9 billion – almost a quarter – of newspaper revenues, and newspapers collected 93% of all classified advertising in 2003.

However, by 2019, only 32% of that revenue was going to newspapers, generating just €2.8 billion, with the drop accounting for 44% of newspapers’ total revenue decline over the period. 

Loss of classifieds
Loss of classifieds

This shift was driven by the emergence of a large number of digital only sites like Scout24 and Rightmove for real estate; Totaljobs for Jobs and Mobile.de, Automobile.it, Bilbasen and Motors.co.uk for cars. Many of these were formerly owned by newspaper publishers or media groups.

Rise of online "pure play" websites

What about online advertising? 

That’s not all that has changed, of course. Over the same period we’ve seen the transformative development of search and social media platforms. In turn, the value of online advertising has grown significantly from €2.2 billion in 2003 to €50.5 billion in 2019, along with growth in all advertising sectors. 


But this did not come at the expense of newspaper revenues. In fact, the research shows that Internet advertising as a whole has grown predominantly from new opportunities. Online advertising represents an entirely new way for advertisers to connect with their customers. Among other things, it created a scalable and cost-effective opportunity for small and medium- sized businesses to reach consumers in a way they couldn’t afford to before, and of course for newspapers to place ads alongside their content online.


What does this mean for newspapers? 

Today we spend more time than ever before consuming news, and there are many innovative new publishers that would have struggled to get a foothold in the days of the printing press. There are green shoots of growth amid traditional newspapers, too. GEDI in Italy implemented a data strategy to improve reader engagement, increase subscriptions and drive revenue from advertisers, and Dagens Nyheter in Sweden uses three different paywall strategies to convert readers to paid subscribers, reducing the number of people who cancelled their subscription from 15% to 8% in just two years. 


Google is significantly contributing to that growth. Over the past 20 years, Google has collaborated closely with the news industry and is one of the world’s biggest financial supporters of journalism, providing billions of dollars to support the creation of quality journalism in the digital age. 


Delve into the research and find out more on Accenture’s website


Fix your passwords in Chrome with a single tap

Memorizing passwords is hard. That's why many of us use the same password across multiple sites. But this practice poses a huge risk, since it only takes one password breach to expose your account data from many different sites.

Not only that: changing passwords is itself a tedious task. You have to navigate to the site, sign in, find the account settings, open the password page — and then save it. Rinse and repeat on all your favorite sites, and that's a lot of work.

The good news is that Chrome comes with a strong password manager built-in. It's been checking the safety of your passwords for a while now. And starting today, whenever Chrome detects a breach, it can also fix any compromised passwords quickly, and safely.

Warning you about stolen passwords — and fixing them, too

Going forward, Chrome will help you change your passwords with a single tap. On supported sites, whenever you check your passwords and Chrome finds a password that may have been compromised, you will see a "Change password" button from Assistant. When you tap the button, Chrome will not only navigate to the site, but also go through the entire process of changing your password.  

Animation showing how Chrome will help you change stolen passwords automatically.

Going forward, Chrome will help you change compromised passwords automatically.

Importantly, you can control the entire experience and choose to go through the change password process manually from the start, or at any point during the process. And even if a site isn’t supported yet, Chrome’s password manager can always help you create strong and unique passwords for your various accounts.

Building on Duplex on the Web technology

Under the hood, Chrome is using Duplex on the Web to power this feature. We first introduced this technology in 2019 so that  Google Assistant could help you complete tasks on the web, like buying movie tickets. Since then, we’ve expanded to even more tasks, now helping millions of people every week order food and check in to flights. Powered by Duplex on the Web, Assistant takes over the tedious parts of web browsing: scrolling, clicking and filling forms, and allows you to focus on what’s important to you. And now we’re expanding these capabilities even further by letting you quickly create a strong password for certain sites and apps when Chrome determines your credentials have been leaked online. 

Expanding to more sites and apps soon

Automated password changes are rolling out gradually in Chrome on Android, to users who sync their passwords. It's starting in the U.S., and will become available on more sites and more countries in the coming months. 

Hallo from Munich 

Password generation, password leak checks, automated password changes and many more safety features were developed at the Google Safety Engineering Center (GSEC), a hub of privacy and security product experts and engineers based in Munich, which opened in 2019. GSEC is home to the engineering teams who work to deliver the safest personal browser experience to everyone, and we look forward to bringing more new features to strengthen the privacy and security of Chrome in 2021. 

Fix your passwords in Chrome with a single tap

Memorizing passwords is hard. That's why many of us use the same password across multiple sites. But this practice poses a huge risk, since it only takes one password breach to expose your account data from many different sites.

Not only that: changing passwords is itself a tedious task. You have to navigate to the site, sign in, find the account settings, open the password page — and then save it. Rinse and repeat on all your favorite sites, and that's a lot of work.

The good news is that Chrome comes with a strong password manager built-in. It's been checking the safety of your passwords for a while now. And starting today, whenever Chrome detects a breach, it can also fix any compromised passwords quickly, and safely.

Warning you about stolen passwords — and fixing them, too

Going forward, Chrome will help you change your passwords with a single tap. On supported sites, whenever you check your passwords and Chrome finds a password that may have been compromised, you will see a "Change password" button from Assistant. When you tap the button, Chrome will not only navigate to the site, but also go through the entire process of changing your password.  

Animation showing how Chrome will help you change stolen passwords automatically.

Going forward, Chrome will help you change compromised passwords automatically.

Importantly, you can control the entire experience and choose to go through the change password process manually from the start, or at any point during the process. And even if a site isn’t supported yet, Chrome’s password manager can always help you create strong and unique passwords for your various accounts.

Building on Duplex on the Web technology

Under the hood, Chrome is using Duplex on the Web to power this feature. We first introduced this technology in 2019 so that  Google Assistant could help you complete tasks on the web, like buying movie tickets. Since then, we’ve expanded to even more tasks, now helping millions of people every week order food and check in to flights. Powered by Duplex on the Web, Assistant takes over the tedious parts of web browsing: scrolling, clicking and filling forms, and allows you to focus on what’s important to you. And now we’re expanding these capabilities even further by letting you quickly create a strong password for certain sites and apps when Chrome determines your credentials have been leaked online. 

Expanding to more sites and apps soon

Automated password changes are rolling out gradually in Chrome on Android, to users who sync their passwords. It's starting in the U.S., and will become available on more sites and more countries in the coming months. 

Hallo from Munich 

Password generation, password leak checks, automated password changes and many more safety features were developed at the Google Safety Engineering Center (GSEC), a hub of privacy and security product experts and engineers based in Munich, which opened in 2019. GSEC is home to the engineering teams who work to deliver the safest personal browser experience to everyone, and we look forward to bringing more new features to strengthen the privacy and security of Chrome in 2021. 

JYSK boosts frontline teams with Android Enterprise

Editor’s note: Flemming Thøgersen is Team Manager and Stinus Stoumann Hoeks is Senior IT Consultant of IT Client Infrastructure for JYSK, an international retailer based in Denmark.

JYSK is an international home retailer with Scandinavian roots, and our mission is to make it easy to furnish every room in any home. With more than 3,000 stores in 51 countries and a strong online presence, JYSK always has great selections and service, no matter how customers want to shop.

Android Enterprise has been key to sustaining our retail operations during the COVID-19 pandemic and giving our frontline retail workers more powerful digital tools. Our store colleagues use smartphones to enhance the in-store customer experience through quickly fulfilling click-to-collect orders and answering customer questions with ready access to our digital services. We’re also using dedicated Android tablets to gather customer feedback for continually improving our support.

Enhancing the in-store experience

Android smartphones are central to our digital retail strategy, with a deployment of over 10,000 devices across our stores. They’re essential for keeping our retail store electronic shelf labels updated with the latest product information. These digital displays on our product shelves show the item price, description and other helpful information for our customers. We use our Android devices to link each electronic shelf label to its merchandise with an NFC tag. 

With mobility being so critical to a consistent digital initiative, we place high value on the enrollment and management experience. Device setup through Android Enterprise is simple and streamlined with zero-touch enrollment — this enabled our IT team to quickly enroll devices and apply the key configurations at scale. It’s a streamlined process and reduces the complexities and potential errors that can occur with manual device setup.

Our IT admins use managed Google Play for enterprise app distribution, which has been invaluable for ensuring our teams have the internal communication, productivity and inventory apps available on their Android devices. Employees access JYSK inventory systems on their Android smartphones to answer in-store customer questions about the merchandise. They are able to check for the availability of JYSK products on our web store, looking up pricing information and giving the customers the answers they need right away. The devices are also essential for staying in touch with colleagues in store and across the company, and connecting to other essential JYSK internal services.

JYSK teams use Android devices to scan inventory and help customers

Retail store teams use Android devices to quickly check on inventory.

More of our customers are taking advantage of the convenience of click-and-collect — ordering online and picking their items up in store. Dedicated Android smartphones in the hands of our retail staff enable us to quickly service these customers with minimal friction to our operations. Android devices instantly connect our frontline retail staff to our digital services, fulfilling online orders and looking up inventory to answer any questions.


Customer satisfaction is a core value for our company. Android allowed us to scale up our customer insights — we make a tablet available in Android Enterprise kiosk mode at many of our stores for customers to rate their experience. The customers can also enter feedback from their own device hands-free by scanning a QR code and answering a survey. We receive more than one million responses every month, which has been an invaluable source of feedback to continuously improve our retail experience.


Device value with Android Enterprise Recommended

Device choice is an important factor in going with Android. We only select devices from the Android Enterprise Recommended catalogue, which we’ll be doing again as we expand our deployment. Android Enterprise Recommended gives our IT team the confidence to select devices that support the enterprise features we need with the highest level of data and device security. 


Android will continue to be a key component to our digital strategy, as we issue more devices to our retail and inventory teams with access to our new inventory tracking system and moving logistical processes off of legacy systems. We look forward to continued success with Android as we support our global customer base.


Join the upcoming event Digitization with Android Enterprise: A game-changer for your frontline to hear directly from customers about their experiences and learn compelling findings from the Forrester Total Economic Impact Study, which investigates the ROI of Android Enterprise for business.