Tag Archives: Search
How to use Google Lens to ask questions out loud about what you see
Source: The Official Google Blog
Performance Max Campaign in Detail Placement View
The detail_placement_view
can be used to query metrics aggregated by ad group and URL or YouTube video in the Google Ads API. The detail_placement_view
is not intended to be used for campaigns with an advertising_channel_type
of PERFORMANCE_MAX,
as this view is only intended to be used with campaigns containing ad groups, and Performance Max campaigns are constructed with asset groups rather than ad groups. However, this view is currently returning impression data for Performance Max campaigns. The impression metrics returned from the detail_placement_view
may not be accurate and should not be relied upon for campaigns with advertising_channel_type
of PERFORMANCE_MAX
.
In the next release of the Google Ads API, v18, we will be adding a new resource called performance_max_placement_view
, which can be used to query placement impression data for Performance Max campaigns, and in a subsequent release, we will stop returning impression data from the detail_placement_view
for campaigns with advertising_channel_type
of PERFORMANCE_MAX
. Once performance_max_placement_view
is released, use the data returned from that view for Performance Max campaigns rather than the data returned from the detail_placement_view
.
If you have any questions or need help, check out the Google Ads API support page for options.
Source: Google Ads Developer Blog
Upcoming changes to search and display campaign reporting in the Google Ads API
Starting on October 16, 2024, we will start rolling out changes to search and display reporting. As a result of this change, Google Ads Query Language (GAQL) queries for campaigns with an advertising_channel_type
of SEARCH
or DISPLAY
will return a value of 0 for any metrics in that GAQL query when you include the fields segments.asset_interaction_target.asset
or segments.asset_interaction_target.interaction_on_this_asset
in the query.
We are making this change now to ensure the accuracy of reporting data in preparation for future launches. If you have any questions or need help, check out the Google Ads API support page for options.