Tag Archives: Search

Discover podcasts you’ll love with Google Podcasts, now on iOS

It took me a decade to find the podcasts I love most. When I lived in Chicago, I started downloading podcasts for traffic-filled drives to soccer practice. One that stood out during the ninety-minute commute was Planet Money, which became a ritual for me as I studied economics. Since then I've gradually gathered a list of favorites for all activities from long runs to cooking dinner—Acquired, PTI, and More Perfect are a few. Building my podcast library took years and a number of friends introducing me to their favorite shows and episodes, such as a particularly memorable Radiolab about CRISPR.

But you should be able to find new favorites in minutes, not years. We’ve redesigned the Google Podcasts app to make it easier to discover podcasts you’ll love, build your list of go-to podcasts, and customize your listening. To support listeners on more platforms, we’re also bringing Google Podcasts to iOS for the first time and adding support for subscriptions on Google Podcasts for Web. Regardless of the platform you’re using, your listening progress will sync across devices, and you’ll be able to pick up right where you left off.

The new app is organized around three tabs: Home, Explore and Activity. The Home tab features a feed of new episodes and gives you quick access to your subscribed shows. When you select an episode you want to listen to, you’ll now see topics or people covered in that podcast, and you can easily jump to Google Search to learn more.


In the Explore tab, “For you” displays new show and episode recommendations related to your interests, and you can browse popular podcasts in categories such as comedy, sports, and news. You’ll be able to control personalized recommendations from the Google Podcasts settings, which are accessible right from the Explore tab.


As you listen and subscribe to more podcasts, the Activity tab will display your listen history, queued up episodes, and downloads. For each show in your subscriptions, you can now enable automatic downloading and/or push notifications for when new episodes come out.

The new Google Podcasts is available on iOS today and rolling out to Android this week. Try it out and discover your next favorite show.

City of Antwerp and Google to digitize 100,000 books

The world of book publishing today is, in many ways, dignified and highbrow. But it was a different story in the 16th century, about a hundred years after the invention of the printing press. Publishing was a high-risk, high-reward proposition: With the right backing and enough capital investment, an entrepreneur could become wildly successful. But publishing the wrong thing in the wrong place could be disastrous—even fatal, with governments and religious authorities taking a very severe view of what content was fit to print.

No one knew this better than Christophe Plantin, who set up a publishing house in Antwerp, Belgium, in the mid-16th century. Facing religious intolerance and escaping persecution, he helped put the city on the map as a publishing powerhouse. His own printing operation continued in his family for generations. 

Today, Plantin’s home and business are preserved as the Plantin-Moretus Museum, a UNESCO World Heritage Site and home to 25,000 early printed books. Visitors to Antwerp can walk through the rooms where the family lived and worked, and researchers can delve into the collection’s manuscripts, books, archives and original prints.

And now, thanks to a partnership between the City of Antwerp and Google, we will digitize more than 32,000 books from the museum, along with an additional 60,000 books held by the city’s Hendrik Conscience Heritage Library.

In total, more than 100,000 international works published from the sixteenth to the nineteenth century will be made freely accessible in the coming years via Google Books and the library catalogues of both institutions. The scanned volumes, which are no longer subject to copyright, will be full-text searchable, meaning that researchers—as well as members of the public—will be able to search them easily and quickly.

The digitization will start in early 2021, allowing time for both Google and the city to set up the project and establish logistics processes. We expect it will take at least three years, partly because we don’t want to cause too much disruption to library visitors who come to view the materials. The books will be transported securely in batches from Antwerp to our European digitization center. Shortly after each work is scanned, the digital copy will appear on books.google.com, and the libraries will also receive digital copies of their respective works to incorporate into their own catalogues. 

Google Books was launched 15 years ago, with the goal of making all books from around the world digitally available and searchable for everyone. This collaboration with the City of Antwerp adds an incredibly rich collection from the Dutch-speaking world to our collection, and brings us a crucial step closer to achieving our mission.

Connecting people with COVID-19 information and resources

Since the beginning of the year, search interest in COVID-19 has continued to climb around the world. Right now the disease is the largest topic people are looking for globally, surpassing even some of the most common and consistent queries we see in Search.

COVID trends

As this public health crisis has evolved into a pandemic, information needs are continuing to change, differing from region to region. When COVID-19 was declared a public health emergency by the World Health Organization (WHO) in late January, we launched an SOS Alert with resources and safety information from the WHO, along with the latest news. The alert has launched in 25 languages across dozens of countries, and people in more than 50 countries can access localized public health guidance from health authorities. 

Expanding our COVID-19 Search experience
Now, as we continue to see people’s information needs expanding, we’re introducing a more comprehensive experience for COVID-19 in Search, providing easy access to authoritative information from health authorities alongside new data and visualizations. This new format organizes the search results page to help people easily navigate information and resources, and it will also make it possible to add more information over time as it becomes available.


In addition to links to helpful resources from national and local health authorities, people will also find a carousel of Twitter accounts from local civic organizations and health authorities to help connect them with the latest local guidance as it’s shared. We’ve also introduced a feature to surface some of the most common questions about the pandemic, with relevant snippets sourced from the WHO and the Centers for Disease Control and Prevention (CDC). 

To help people track the latest information about the spread of the disease, we’re adding modules with statistics and a map showing COVID-19 prevalence in countries around the world. This new COVID-19 experience on Search will roll out in the coming days in English in the U.S., and we plan to add more information and expand to other languages and countries soon.

A website dedicated to help and resources
In addition to launching new features on Google Search that provide easy access to more authoritative information, we’ve worked with relevant agencies and authorities to roll out a website—available at google.com/covid19—focused on education, prevention and local resources. People can find state-based information, safety and prevention tips, search trends related to COVID-19, and further resources for individuals, educators and businesses. Launching today in the U.S., the site will be available in more languages and countries in the coming days and we’ll update the website as more resources become available. Along with our other products and initiatives, we hope these resources will help people find answers to the questions they’re asking and get the help they need.

Guidance around local health services
We’re also looking for more ways we can help people follow authoritative public health guidance and locate appropriate health services through our products. Right now in the U.S., people seeking out urgent care, hospitals and other medical services in Search or Maps will see an alert reminding them of the CDC’s recommendation that symptomatic individuals call ahead in order to avoid overwhelming health systems and increasing the risk of exposure.

Urgent Care COVID

As coronavirus becomes a challenge in more communities and as authorities around the world develop new guidance and tools to address the pandemic, we’ll continue to find more opportunities to connect people with key information to keep themselves, their families, and their communities safe.

Get helpful health info from the NHS, right in Search

People come to Search for all types of information to navigate their lives and look after themselves and their families. When it comes to important topics like health, high-quality information is critical, and we aim to connect people with the most reliable sources on the web as quickly as possible.

Now, we’re making it even easier for people in the U.K. to find trusted information from the National Health Service (NHS). Beginning this week, when you search for health conditions like  chickenpox, back pain, or the common cold, you can find Knowledge Panels with information from the NHS website that help you understand more about common causes, treatments and more. 

Knowledge panel in Search

These Knowledge Panels aim to give people authoritative, locally trusted health information, based on open source content. The NHS has formatted their content so that it’s easy to find on the web and available publicly to anyone via the NHS website—Google is one of more than 2,000 organizations using NHS website content to provide trusted information to people looking for it. 

To start, these Knowledge Panels will be available for more than 250 health conditions. Of course, they’re not intended to provide medical advice, and we encourage anyone searching for health information to seek guidance from a doctor if they have a medical concern or, in an emergency, call local emergency services immediately. But we hope this feature will help people find reliable information and have more informed conversations with medical professionals to improve their care.

Source: Search

Celebrity GIFs: They’re just like us!

In an age when people talk all day on text and email, we’ve come to rely on the art of the GIF to convey our emotions. To recognize life’s most joyous moments—or to navigate the tricky ones—we search for the perfect GIF and hit send.

The Google Trends team looked at GIF search trends from Tenor (Google’s search engine for GIFs and stickers) to see which celebrity gifs are most commonly associated with certain emotions or reactions. Good news for GIF-lovers: they made made a nifty data visualization tool that you can explore. Search for a specific celebrity like Justin Timberlake, and you’ll see that 42 percent of Justin Timberlake GIF searches are for “happy.” Or filter by emotion, like “surprised” to find out which celebrity has the largest share of those searches (spoiler alert, it's Pikachu). 


Search by celebrity or by emotion.

Even better news for GIF lovers: you can use this tool to figure out how to deal with any situation that you may encounter. Imagine a friend coming to you with one of the problems listed below. There’s a celebrity GIF out there with the appropriate response.

Q:How do I let someone know they’ve upset me without making it a big deal?
A:Emma knows it best, you’re not made of stone. It’s ok to let them know how you feel.


Q: How can I be more supportive of my teammates when they do a good job at work?
A: Put your hands together for these celebs who have the largest share of “clap” searches.


Q:What should I do on those days when everything is going wrong?
A:In or out of the office, we’ve got just the thing: Stanley Hudson, who is the king of laughing it off.


Q: My best friend takes me too seriously. How do I make sure he understands I’m joking?
A: Some people need visual cues; a quick wink can help you deliver your punchline. 


The next time you’re at a loss for words, maybe your favorite celebrity can help.

“Parasite” searches ride an Oscars wave

It’s been over a week since “Parasite” made history, becoming the first non-English language film to win Best Picture. And people are still talking about (and searching for) it.

Surge in search interest

There was already global interest in “Parasite” before the Oscars (turns out a lot of people could find something to relate to in a dark, funny story about two very different Korean families). Parasite was the third-most-searched Best Picture nominee in the week before the awards ceremony, behind “1917” and “Jojo Rabbit.” 

Parasite map 1

But on the day of the Oscars, there was an 857 percent jump in the number of people searching for “Parasite” around the world, and that interest has continued since. In the week after the awards, it became the most-searched searched film worldwide—117 percent more searched than “1917” and 132 percent more searched than "Jojo Rabbit".

Parasite map 2

Focus on Bong Joon Ho (and his translator)

After being awarded Best Director, Bong Joon Ho won fans around the world with his gracious acceptance speech and promise to “drink until next morning.” Search interest for Bong increased by more than 2,000 percent on the day of the awards, while Korean-language searches for Martin Scorcese surged, too, after Bong quoted one of his lines (“the most personal is the most creative”).

Most queries were about Bong himself, but the fifth-most asked question was “who is Bong Joon Ho’s translator?” (The answer is Sharon Choi, a Korean-American and fellow filmmaker who gained her own following during awards season.)

A boost for Korean cinema

Interest in Korean cinema has been growing steadily over thepast decade—but the success of “Parasite” has sent people scrambling to find out more. Related searches for “Korea” and “film”  have increased by more than 47 percent in the past month and reached their highest peak for 12 months in the week after the Oscars.  

Ram-don fandom

We’ve also seen growing appetite for the Korean noodle dish ram-don (aka Jjapa Guri) which features in “Parasite”. Since the Oscars, searches for “ram-don recipe” have soared by more than 400 percent globally and searches for “Asian supermarket” are up more than 350 percent. Denmark, the United States, Canada, Singapore and Australia are the countries searching the most—suggesting there could be opportunities for enterprising Korean restaurateurs in places from Copenhagen to Canberra.

Source: Search

Importing SA360 WebQuery reports to BigQuery


Search Ads 360 (SA36) is an enterprise-class search campaign management platform used by marketers to manage global ad campaigns across multiple engines. It offers powerful reporting capability through WebQuery reports, API, BiqQuery and Datastudio connectors.

Effective Ad campaign management requires multi-dimensional analysis of campaign data along with customers’ first-party data by building custom reports with dimensions combined from paid-search reports and business data.

Customers’ business data resides in a data-warehouse, which is designed for analysis, insights and reporting. To integrate ads data into the data-warehouse, the usual approach is to bring/ load the campaign data into the warehouse; to achieve this, SA360 offers various options to retrieve paid-search data, each of these methods provide a unique capabilities.

Comparison AreaWebQueryBQ ConnectorDatastudio ConnectorAPI
Technical complexityLow
Ease of report customizationHigh
Reporting DetailsCompleteLimited
Reports not supported on API are not available
Location targets
Remarketing targets
Audience reports
Possible Data WarehouseAny
The report is generic and needs to be loaded into the data-warehouse using DWs custom loading methods.
BigQuery ONLYNoneAny
Comparing these approaches, in terms of technical knowledge required, as well as, supporters data warehousing solution, the easiest one is WebQuery report for which a marketer can build a report by choosing the dimensions/metrics they want on the SA360 User Interface.

BigQuery data-transfer service is limited to importing data in BigQuery and Datastudio connector does not allow retrieving data.

WebQuery offers a simpler and customizable method than other alternatives and also offers more options for the kind of data (vs. BQ transfer service which does not bring Business Data from SA360 to BigQuery). It was originally designed for Microsoft Excel to provide an updatable view of a report. In the era of cloud computing, a need was felt for a tool which would help consume the report and make it available on an analytical platform or a cloud data warehouse like BigQuery.

Solution Approach

This tool showcases how to bridge this gap of bringing SA360 data to a data warehouse, in generic fashion, where the report from SA360 is fetched in XML format and converted it into a CSV file using SAX parsers. This CSV file is then transferred to staging storage to be finally ETLed into the Data Warehouse.

As a concrete example, we chose to showcase a solution with BigQuery as the destination (cloud) data warehouse, though the solution architecture is flexible for any other system.


The tool helps marketers bring advertising data closer to their analytical systems helping them derive better insights. In case you use BigQuery as your Data Warehouse, you can use this tool as-is. You can also adopt by adding components for analytical/data-warehousing systems you use and improve it for the larger community.

To get started, follow our step-by-step guide.
Notable Features of the tool are as following:
  • Modular Authorization module
  • Handle arbitrarily large web-query reports
  • Batch mode to process multiple reports in a single call
  • Can be used as part of ETL workflow (Airflow compatible)
By Anant Damle, Solutions Architect and Meera Youn, Technical Partnership Lead

Searching for love this Valentine’s Day

Love is in the air this week as searches for “love” peak (as they do every year around this time!). Ahead of the most romantic day of the year, we looked at fun Valentine’s Day trends, from romantic comedies and love songs to gift ideas, that will get everyone in the spirit. 

People across the country are searching for love, but these states are feeling extra romantic. They’ve had the most searches for the word “love” since 2004.

  1. Virginia 

  2. Oregon

  3. Mississippi 

  4. Texas

  5. California 

"As if" you needed a reason to post up on the couch, this map will give you 10 things to love about Valentine's Day, with the most-searched rom coms per state. To us, this is perfect.

Most searched romantic comedies

Love songs are a festive way to set the mood for your Valentine’s day sweetheart. We looked at the most-searched love songs since 2004 in the U.S. Trust us, they’ll keep replaying in your head.

  1. “Love Story,” Taylor Swift

  2. “Endless Love,” Diana Ross & Lionel Richie

  3. “Unchained Melody,” The Righteous Brothers

  4. “Amazed,” Lonestar

  5. “My Girl,” The Temptations

If rom-coms and love songs don’t get you in the Valentine’s Day mood, celebrity couples definitely will. Here are the most-searched celebrity couples in the U.S. this year. 

  1. Brad and Jen

  2. William and Kate

  3. Ellen and Portia

  4. Harry and Meghan

  5. Madonna and boyfriend

And if you need some last-minute gift  ideas to say “I love you,” these ones won’t fail—they’re the most-searched gifts this week in the U.S. 

  1. Flowers

  2. Ecards

  3. Teddy bears

  4. Rose bears

  5. Chocolate covered strawberries

This Valentine’s day, celebrate with your favorite rom com, love song, and maybe some chocolate covered strawberries!

Helpful shortcuts for Google apps on iOS

If you have an iPhone or iPad, you might use apps like Gmail, YouTube and the Google app. These apps are specially built to work on iOS phones and tablets, and we’ve recently added Siri Shortcuts so that you can easily access your favorite features on those apps.  With Siri Shortcuts you can simply tap on a suggestion or ask Siri to shortcut the steps to common tasks. Now, to make it easier to find what you’re looking for on the web with the Google app, you can add a Siri Shortcut to “Search with Google.”

How to use "Search with Google" Siri Shortcut

“Search with Google” is the newest of many Shortcuts we’ve recently added to Google iOS apps. If you’re interested in exploring more, check out Drive where we’ve added a Shortcut to “Search in Drive” or YouTube where you can ask Siri to “Search YouTube.” If you regularly write a lot of emails (like we do), you can even add a Siri Shortcut to “Send email” in Gmail

You’ll find all our Shortcuts in the Shortcuts app on your iOS device. Give them a try today.

Source: Search

Lights, camera, red carpet-ready with Search and the Assistant

The silver screen’s big night is right around the corner. Ahead of this year’s Academy Awards, we’re sharing six ways Search and the Assistant can help you stay red carpet ready.

1. Find helpful Oscars info with Search:To keep you updated on the award show, we’re launching a dedicated experience in Search. Starting today, when you search “Oscars 2020” on your phone you can explore the Oscars’ history, including past category winners, and see a full list of this year’s nominees. You can also refresh your memory on the award show careers of your favorite actress or actor. Search their name plus “Oscars” to find out.

If you’re looking for a photo of your favorite star from the red carpet, funny moments or acceptance speeches, you’ll be able to find live images from Getty and video highlights from ABC right on Search. Throughout the show, the list of winners in each category will be updated in Search as well.

Oscars Search Experience.gif

2. Hear from nominees with Cameos: Watch short-form videos from nominees, from film editors to costume designers, when you search “Oscars 2020.” They discuss their craft and answer questions about what it’s like to be up for an Oscar.

3. Find Oscar-nominated films (and where to watch them!):If you need to brush up on the Oscar-nominated films before Sunday’s award show, just search “what to watch.” You’ll see a dedicated category with 2020 Oscar nominees and the platforms you can watch them on. Get ready to binge watch some great movies.

Oscars in What to Watch.png

4. Keep up with the Trends:Leading up to, during, and after the Oscars, you can check out our Google Trends page for the latest questions and trends on your favorite movies, actors, actresses, directors, and more. Here's how the Best Picture nominees are being searched.

Oscars Trends GIF.gif
5. Ask the Google Assistant:Have a question about the Oscars? The Assistant can help you keep you in-the-know as the red carpet rolls out on Sunday. Simply ask: 
  • “Hey Google, when are the Oscars?” 
  • “Hey Google, who’s nominated for Best Actress in a leading role?" 
  • “Hey Google, who’s nominated for Best Picture at the Oscars?” to hear the nominees. You can also follow up with, “Who’s going to win Best Picture?” to learn the Assistant’s prediction.
  • Itching to win an award yourself? 🏆Simply say, “Hey Google, give me an award” and the Assistant will hand out its own custom awards--like Best Actor in a Dialogue with the Google Assistant.

6. See and share the Oscars’ GIF-able moments:Tenor, Google’s visual expression search engine, will be live at the Oscars to capture the event in GIF form. To find and share your favorite red carpet sashay or award speech moment, just search #oscars on Tenor in theGIF Keyboard app or visit theofficial Oscars page on Tenor.

Sunday night will surely be filled with Hollywood glamor. Search and the Assistant are here to keep you up-to-date on all things glitz and gold (trophies).

Source: Search