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Editor’s note: As part of the Google News Initiative, we work with news publishing partners across the world on efforts to help the industry thrive in the digital age. In partnership with FTI Consulting and the Local Media Association (LMA), today we’re launching the GNI Subscriptions Lab for eight publishers in the U.S. and Canada to help them transform their approach to digital subscriptions. A similar effort will launch in Latin America next month. The following post is by the LMA’s President, Nancy Lane.
While the largest national news publishers have put digital subscriptions at the center of their business transformation, we’ve yet to see a clear template for publications’ success at the metro and local levels. Finding a growth path forward for subscriptions is critical to the very survival of hundreds of newspapers in markets large and small. One local publisher told me that his organization’s existence is being threatened like never before, and that seeing his community lose the kind of journalism they produce is not an option. Another said if we as an industry can’t figure out the digital subscription model, then the end could be near.
That’s why the Local Media Association teamed up with the Google News Initiative and FTI Consultingto create the GNI Subscriptions Lab. The goal of the lab is to develop a sustainable and thriving business model for newspapers across North America—powered by digital subscriptions.
To get there, we’ve designed a six-month long experience that will address every step of the digital subscriptions process. Eight publishers will be chosen to participate, representing a cross-section of the local news industry, with a mix of both chain-owned and independent community and metro titles. Those chosen must be dedicated to figuring out a subscriptions strategy with buy-in and direct involvement from the highest executives (including the CEO) in their respective companies. They’ll come with open minds, a willingness to experiment and a community spirit built around sharing what they learn along the way. We’re looking to help these eight publishers make significant leaps forward with their subscription businesses, the kinds of leaps that can transform these organizations.
The publishers will undergo a mix of quantitative and qualitative market research, looking at existing and potential reader segments in an attempt to better understand the addressable market, readers willingness to pay and more.
FTI Consulting will perform a full diagnostic evaluation of each participating publisher across multiple dimensions—including people, process, technology, marketing and content—to benchmark current performance, identify short-term optimization opportunities and recommend longer-term transformation roadmaps. This includes providing a detailed scorecard to show how each publisher sizes up, and a dashboard for measuring ongoing progress.
During the entire process, the publishers will have support from Google teams that bring expertise in data, technology, product, subscriptions and more. Our businesses will be challenged in new and exciting ways. To have our subscriptions strategies looked at from multiple angles, with all of the powerful tools and resources that they bring, is exactly what’s needed given what’s at stake.
As we see results, we’ll share learnings with the industry at large—including at the LMA-LMC Elevate Summitin September—through experiential learning, playbooks, conference workshops and more. The future of community journalism is indeed at stake. I can’t think of a project more important at this moment in time. This is a powerful group effort, and our expectations are high.In the first year of the Google News Initiative, our efforts have centered around a spirit of experimentation, with programs focused on three pillars: working with the news industry to evolve their business models, raising up quality journalism and driving new thinking and approaches in newsrooms. There’s still much to be done, but we remain committed to collaborating with publishers to build a stronger future for journalism.
Today, nearly 50 partners from 19 countries have signed up to implement Subscribe with Google and publishers like The Washington Post, the Financial Times, Folha de S. Paulo and Nine Publishing are using the product. Beyond subscriptions we’re expanding to support publishers who monetize using contributions or membership-based models. The Guardian, a leader in the field, is our first partner to test this approach and will help to inform best practices before we fully launch later this spring.
But technology is only one part of the solution. Deeply understanding the needs of readers, building new capabilities and adopting a subscriber-first culture require new approaches and commitments from news publishers. Our new initiative called the GNI Digital Subs Lab will help 14 publishers in North and Latin America transform their approach to digital subscriptions.
In the last year our News Lab has trained nearly 300,000 journalists in person and online around the world on digital tools for journalism, with a goal to reach 500,000 journalists by 2020. We’ve partnered with the International Fact Check Network and dozens of newsrooms worldwide to quell the spread of misinformation, especially during key times like elections. We’ve supported initiatives like Verificado in Mexico, Comprova in Brazil, CekFakta in Indonesia, FactCheckEU and the journalist training network in India, which included over 100 newsrooms and reached thousands of journalists ahead of key elections—there’s more to come in Australia and Argentina. We’re working with First Draft on their CrossCheck tool, which helps journalists debunk and share information across the world—they’ve already trained hundreds of journalists ahead of the EU elections.
Journalists attending News Lab workshop at the Worldwide Association of Women Journalists and Writers event in London
Journalists in Bulgaria taking part in a News Lab workshop.
Our fact checking project launched in October 2016 to help people find articles that fact check claims made on the web. Earlier this month we unveiled a feature on YouTube in India that automatically surfaces third-party fact checks from eligible publishers alongside YouTube search results.
We’ll soon be launching two tools to help fact checkers work more efficiently and effectively. The Fact Check Markup tool makes it easy for reporters to put structured data markup into their fact checking content using the open standard ClaimReview, and the Fact Check Explorer helps journalists find fact checking articles for various topics through a simple search function. We’re also opening up APIs for these tools to help developers build their own applications to assist fact checkers across the world.
Beyond our products, we’re working to tackle the intentional spread of misinformation across Search, News, YouTube and our advertising systems. In the coming weeks we’ll launch a “How News Works” site, communicating the values that shape our approach.
And to teach the next generation the difference between fact and fiction online we launched a $10 million global media literacy campaign with Google.org last year. In the U.S., MediaWise—led by the Poynter Institute—has trained 6,000 teens, launched a Teen Fact Check Network and partnered with YouTube creators like John Green and Destin Sandlin on digital literacy programming.
In Europe we’re supporting Media Veritas to promote media literacy among the most vulnerable communities in Portugal, Student View in the UK to expand its school newsroom program and, in Finland, the Mannerheim Child Welfare Association to run 150 local events focused on digital well being.
TheGNI Cloud program, aimed at small and midsize news organizations, has provided over 6,000 free GSuite licenses and around $1 million in Google Cloud Credits to almost 100 publishers worldwide. Today we’re expanding the program to train 14 news organizations—including Clarín in Argentina and Nikkei in Japan—in machine learning to develop use cases around personalization and content tagging that may ultimately become real products.
Newspack is a partnership with Automattic and Wordpress.com to build a fast, secure, low-cost publishing system tailor-made to the needs of small and medium-sized newsrooms. Next week the publications selected for phase one of the program will be unveiled.
This is just a snapshot of our efforts to build a healthy future for journalism—a vision that would not be possible without the collaboration and partnership of publishers from across the world.
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Evolution of the generated samples as training progresses on ImageNet. The generator network is conditioned on the class (e.g., "great gray owl" or "golden retriever"). |
School Name | Number of Student Participants | Country |
Dunman High School | 110 | Singapore |
Indus E.M High School | 73 | India |
Sacred Heart Convent Senior Secondary School | 69 | India |
Amity International School Sec-46 Gurgaon | 36 | India |
Bhartiya Vidya Bhavan Vidyashram Pratap Nagar | 27 | India |
Do you lock your doors when you're not home or when you’re sleeping at night? Your home protects everything and everyone that lies within it—whether that’s your family, pets or belongings—and a door is the most direct way for a criminal to access your home. Locking your door is the simplest thing you can do to keep safe. Similarly, when you’re browsing the web, there’s one key thing that helps keep you and your information safe and “locked” up.
HTTPS is a certificate that works just like the lock on your front door at home. By “locking” your connection to a website, it helps prevent interception or alteration of content on the site you’re visiting. We want every website to have a lock on it. That’s why Google Registry created safe.page: so you can understand the most direct steps you can take to keep yourself and others safe while browsing the internet.
Visit safe.page to learn how to read a URL (to avoid phishing attacks) and the importance of a secure connection (especially when sharing sensitive info like credit cards and passwords).
That’s not all we’re doing to support HTTPS. We're also teaming up with WordPress to make it easy for anyone to build a secure website. They make building secure websites a snap by automatically installing SSL certificates at no cost for domains they host. If HTTPS is locking your online information safely, an SSL certificate acts like the actual lock on the door.
That’s it! Regardless of whether you create your own secure website, we encourage everyone to visit safe.page to learn the fundamentals of keeping your information safe. Good luck and thanks for doing your part to build a safer internet!
For nearly a decade, we’ve been in discussions with the European Commission about the way some of our products work. Throughout this process, we’ve always agreed on one thing一that healthy, thriving markets are in everyone’s interest.
A key characteristic of open and competitive markets一and of Google’s products一is constant change. Every year, we make thousands of changes to our products, spurred by feedback from our partners and our users. Over the last few years, we’ve also made changes一to Google Shopping; to our mobile apps licenses; and to AdSense for Search一in direct response to formal concerns raised by the European Commission.
Since then, we’ve been listening carefully to the feedback we’re getting, both from the European Commission, and from others. As a result, over the next few months, we’ll be making further updates to our products in Europe.
Since 2017, when we adapted Google Shopping to comply with the Commission’s order, we’ve made a number of changes to respond to feedback. Recently, we’ve started testing a new format that gives direct links to comparison shopping sites, alongside specific product offers from merchants.
On Android phones, you’ve always been able to install any search engine or browser you want, irrespective of what came pre-installed on the phone when you bought it. In fact, a typical Android phone user will usually install around 50 additional apps on their phone.
After the Commission’s July 2018 decision, we changed the licensing model for the Google apps we build for use on Android phones, creating new, separate licenses for Google Play, the Google Chrome browser, and for Google Search. In doing so, we maintained the freedom for phone makers to install any alternative app alongside a Google app.
Now we’ll also do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones. This will involve asking users of existing and new Android devices in Europe which browser and search apps they would like to use.
We’ve always tried to give people the best and fastest answers一whether direct from Google, or from the wide range of specialist websites and app providers out there today. These latest changes demonstrate our continued commitment to operating in an open and principled way.