Author Archives: The Official Google Blog

Support for job seekers and businesses across the U.S.

We believe that Google only succeeds when others do. So whenever we’re expanding a local office or breaking ground on a data center, we think about how we can invest in the community as a whole. That includes the people who live in the community, the teachers and students in the local schools and the small businesses that form the backbone of the local economy. To help drive this work, two years ago we launched our Grow with Google initiative to ensure that the opportunities created by technology are truly available to everyone. Since then, we’ve formed partnerships and introduced programs to create economic opportunity for people in all 50 states and around the world.

Today I was thrilled to be able to return to one of those states—Texas—where Google has been operating since 2007. In June, we announced a series of new investments to expand our presence in Austin and broke ground on a new data center in Midlothian as part of our $13 billion investment in data center and office expansions across the U.S. We’ve also made recent investments to expand our offices in Washington, Oregon, Illinois, Minnesota and Massachusetts, and data centers in Virginia and Nebraska.

In addition to growing our footprint in communities across the U.S., we’re making investments in America’s workers. This morning we visited El Centro College in Dallas to announce the expansion of our Google IT Support Professional Certificate program. The program is currently offered at 30 community colleges and will be available for students in 100 community colleges throughout the U.S. by the end of 2020.

For many people, the Google IT Support Professional Certificate is the first step to getting a well-paying job in a high-growth field. (As proof of the fast growth, when we first announced the certificate in 2017, there were 150,000 open IT jobs in the U.S. Now there are closer to 215,000.) We’ve also created a consortium of employers who are eager to hire these graduates.  

More than 5.7 million students are enrolled in U.S. community colleges—40 percent of whom are the first in their families to attend college. These schools play a vital role in creating economic opportunities for the people they serve, and we're excited to be a part of that with the IT Support Professional Certificate program.

While in Texas today, we were joined by Advisor to the President Ivanka Trump to talk about Google’s commitment to providing Americans with skills training through Grow with Google. Google is proud to join more than 350 other American companies in signing the White House’s “Pledge to America’s Workers,” and committing to training more than 250,000 Americans to help them prepare for new jobs. 

We’re also helping small businesses to succeed and thrive. In 2018, Google helped provide $335 billion of economic activity for more than 1.3 million businesses, website publishers and nonprofits nationwide, including $20.8 billion of economic activity in Texas alone. Today we met with several of these businesses to hear how they’ve used Google products and services to grow and export their goods to customers around the world.

Peacock Alley is a small textile business based in Dallas. Its founder Mary Ella Gabler has used Google Ads for more than 15 years, which has enabled the company to sell its bedding direct to consumers and grow exponentially. We also met the founders of an app that connects salon and barbershop owners to customers where 30 percent of users found the app via Google Ads. And we talked with the owner of a commercial kitchen cleaning company who attracts 90 percent of his customers with Google Ads in English and Spanish.

To help more businesses like this succeed, will be making a $10 million pledge to help low-income and underrepresented entrepreneurs start new businesses via access to training and capital. The first grant will be a $2 million contribution to the American Library Association to support entrepreneurship centers at libraries in 10 states and help libraries across the country to develop new offerings for small business creators. 

From small business partnerships to education initiatives, we continue to make it a priority to invest in the communities where we live and work, and beyond.

A progress report with Google Classroom’s first school

Five years after Google Classroom first showed up in schools, teachers are looking back at the tool that forever changed how they organize their classes and communicate with students. Out went the long hours standing at the copy machine; in came instant feedback, easy quizzes and “do now” assignments and more engaged students. 

To celebrate Google Classroom’s fifth birthday, we asked two faculty members from Fontbonne Hall Academy, a private high school for girls in Brooklyn, New York about their early days as one of Classroom’s beta testers, and what school life is like five years later. (Just getting started with Classroom, or need a refresher? Visit and to study up.) 

What was teaching like at Fontbonne before Google Classroom?

Jennifer McNiff, social studies teacher:I periodically think about what my life was like before, and I break out into a cold sweat. What I think about is how much prep we had to do, like printing out assignments and getting them to the kids. 

Mark Surdyka, director of technology:I used chalkboards and had kids write everything down in notebooks. I’d give kids assignments and grade them, and then those papers would get thrown in the trash. There was tons of paper wasted, and the prep time was ridiculous. 

Right now, I’m teaching an AP math course, and I think I printed out only one thing—some instructions on how to log in to Classroom. That was it. We do everything else in Google Drive instead of wasting time writing things down. Everything is shared faster. And our photocopiers don’t get so beaten up like they used to. 

I periodically think about what my life was like before, and I break out into a cold sweat. Jennifer McNiff
Social studies teacher

I’m sure you don’t miss all that prep time and paperwork! What does this mean to you as teachers?

Jennifer:It’s nice now because I don’t have to worry about using my prep time for mundane tasks like making photocopies. I can focus on lesson planning and getting right to work with students collaboratively, instead of waiting to give them handouts.

Mark:It’s part of our routine now. If we were without it, I don’t know what we’d do—it would feel like we were going back in time 20 years.

Were people nervous about using Classroom at the beginning?

Mark:There’s always fear of the unknown. People didn’t know what to expect, so they were hesitant to jump in with both feet. We were lucky to have a teacher do an early test of what is now called Classroom. We were able to take a collective deep breath and assure ourselves this would be a good experience. 

Jennifer: I remember that my biggest fear was that if my assignments were all online in Classroom instead of written down, that I’d forget about them. But that didn’t happen—teachers are good at remembering what they’ve assigned.

How have you gotten creative with Classroom?

Jennifer:I use it even for simple things, like my “do now” assignments that I give to kids as soon as they walk into the room. It’s so much easier now to get students starting on something right away, and getting comments from them right after they sit down. 

I also teach AP Psychology, and I structure it like a college class—we work together collaboratively as well as have lectures. I created slide templates in Classroom so that students can take lecture notes in them, and also see graphs and videos that I put there. It really helps move along the lectures so that students understand the material better. I love having all the content in one spot.

Any advice for schools that are just starting to use Classroom?

Mark:In one word, play. You’re not going to learn anything about Classroom unless you sit there and play around with it. The more you start playing with all the features, like making copies for students assigning projects, you won’t fully realize what’s there and how it can help you.

A smarter wardrobe with Jacquard by Google

With the rapid evolution of computing, in one generation’s time we’ve seen computers shrink from room-sized devices accessible to few to something anyone can own and hold in their hand. And with the evolution of cloud and AI we’ve reached a significant new milestone. Computing can now go beyond specialized devices and start providing digital experiences through everyday things around you—an idea we call “ambient computing.”

That’s the vision behind Jacquard by Google. We want everyone to have easy access to various digital functionalities through their everyday, ordinary things. Thanks to ambient computing, those things can be much more helpful while remaining true to their original purpose—like being your favorite jacket, backpack or a pair of shoes that you love to wear.

The first early adopter of the Jacquard platform was Levi's®. Today, we’re sharing our latest work with their team—the Levi's® Trucker and Sherpa Jackets with Jacquard by Google. Offered in both men’s and women’s sizes across six countries (Australia, France, Germany, Italy, Japan, U.K. and U.S.), this collaboration merges the iconic style of Levi’s® with ambient computing technology to enhance your everyday experiences.

Levis Jacquard ATAP.jpg

These jackets include significant updates to the Jacquard platform, which we’ve updated to support a growing number of partners and garments. The most recent product based on this updated platform is the connected backpack by Saint Laurent, Cit-E backpack with Jacquard technology, which we announced in August.

The central piece of the updated Jacquard platform is our new Jacquard Tag—which is smaller than a stick of gum and has a battery life of up to two weeks, and which makes Jacquard technology even more unobtrusive in these new connected products. The tag connects to our newly re-designed Jacquard app and allows you to personalize your Jacquard-enabled wardrobe to do what you would like it to do.


We have a long and growing list of abilities that can be accessed through your connected garment including music control, navigation, Always Together, and various alerts, such as a text message or rideshare alerts. In September, we updated Jacquard with a Camera ability and new Google Assistant features that make it easier for you to create highly customizable experiences. With “My Day,” you can get current updates on traffic, local weather, news and more. And with “Ask Assistant,” you can create your own Jacquard ability. So whether you want to control your smart home, get updates on the latest basketball score or just check what your commute looks like before you head out—you can program Jacquard to do all this (and much more!) with a simple gesture.


With Jacquard, we want to help you access your digital life through the garments and products you use every day. We see technology as an ingredient for making ordinary things better and more helpful—not turning them into gadgets—and we made Jacquard easy to implement so partners like Levi's and Saint Laurent can bring this vision to life. There’s lots more to come.

Find the best prices and places to buy with Google Shopping

When shopping for something, the web is a seemingly endless source of ideas, products and choices. But finding inspiration, comparing your options, and grabbing the best deals can still be a lot of work. We redesigned Google Shopping to make this a bit simpler—it brings together shopping information across the web and from local stores so that you can easily research and buy what you're looking for.

The new Google Shopping

The redesigned Google Shopping experience is now available in the U.S. across mobile and desktop. With information from thousands of stores in one place, you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby. The new homepage is personalized so you see useful product suggestions, as well as sections that help you reorder common items or continue your shopping research. And when you’re ready to buy, you can choose to purchase online, at a nearby store, or directly from retailers on Google.

Stay in the know with price tracking

You can also track prices of products on Google Shopping. Once you’ve found the product you need, turn on “price track” and you’ll receive a notification on your phone when the price of that item drops. In the coming weeks, you’ll have the option to receive those notifications through email. Pro-tip: With all the holiday sales around the corner, why not turn on price tracking for items on your shopping list?


Find products and prices in your local stores, too.

Sometimes you need something in the moment or want to see and touch an item before you buy. Google Shopping lets you filter for nearby products, so you can find local stores that carry what you need and see whether they have it in stock. This feature could be a lifesaver if you find yourself looking for a last minute gift for the holidays and shipping just won’t cut it.


Buy directly on Google, with a Google guarantee

You already come to Google to browse and search for products—now, you can buy from over a thousand stores directly on Google. Checkout is quick, easy and safe because you can use the information saved in your Google Account. And every order is backed by a Google guarantee, which means you can rely on Google’s customer support and we’ll have your back for easy returns and refunds. Buying on Google also means you can shop from any store with confidence and discover new ones you’d never considered before. To find items that you can buy directly on Google, look for the colorful shopping cart icon on product images and in the search filters.

Buying on Google (Google Shopping).gif

Finally, whenever you buy on Google, we will also invest in clean energy projects to offset the carbon emissions created from shipping your order. 

Whether you’re looking for a gift for the family or just want a good deal for yourself, we hope the new Google Shopping experience makes it easier to shop and helps you stay ahead during the coming holiday season and beyond.