Tag Archives: small business

Here to help more small businesses succeed

Sashee Chandran, founder of tea company Tea Drops, noticed in 2020 that there were spikes on Google Search for terms like “boba” and “boba shop.” So she created a boba kit, and grew her revenue by 350%. Fat Witch Bakery, founded in 1991 with only one brownie recipe, relied on their storefront for 50% of their revenue. After their store closed due to the pandemic, they doubled down on Google Ads to sell more than 30 types of brownies, and over the last few months their online orders have doubled. They aren’t only surviving — they’re thriving. 


As more businesses and communities reopen and recover, I’m inspired by the countless number of stories like these. We know using digital tools makes a meaningful difference — during the pandemic, revenue performance was 50% better for digitally advanced small businesses versus those that are less savvy. We also know that consumers want to support small businesses — Google searches for “support local businesses” grew by over 20,000% since last year.


Ahead of the United Nations’ Micro-, Small, and Medium-Sized Enterprises Day, Google is dedicating a full week to celebrating and supporting small businesses during our second annual International Small Business Week. As part of the week’s celebrations, consumers who shop at a small business through July 4 will receive $10 cashback when they pay with Google Pay on their Pixel phones. We’re also looking forward to sharing our very first YouTube Small Biz Day on Thursday, June 24: Tune in for Grow with Google workshops, panels and a live shopping event. All across Google we’ve been working on a variety of new initiatives to make it even simpler for small businesses to use digital tools to succeed. Here are some recent updates that can help as you transition your business to a post pandemic world.  


Show customers what you offer

You’ve asked for easier ways to manage your business presence on Google. Over the past year, we’ve been rolling out new ways for businesses to edit details on their Business Profile directly from Google Search and Maps — including how to update basic business information, message customers and see detailed performance insights. Now, we’re adding more features to Search and Maps that enable retailers, food and local services businesses, like personal care, to adjust how they show up and connect with customers on Google — from adding specific  services, such as beard trimming, to sharing menu and accepting food orders. 


Get discovered across Google 

We’re also making it easier for e-commerce businesses to be discovered and connect directly with customers. Businesses on Shopify, WooCommerce, GoDaddy and Squarewill now be able to show their products across Google for free. This means businesses will have even more ways to get discovered across Google, and shoppers will have more choices.  


Add products to your Business Profile 

Shoppers are increasingly looking for products online before they head to the store. In fact, Google Searches for “who has” + “in stock” have grown by more than 8,000% year over year. If you’re a retailer, manually adding your product information can be a hassle. Pointy from Google creates a connection between your physical store and your Business Profile on Search and Maps so you can drive more traffic to your store. As you scan barcodes on the items to be sold, Pointy automatically adds the product to your profile so that customers can see what’s in stock. Eligible retailers can now get Pointy for free through September 30, 2021. Pointy box supplies are limited and shipping may be delayed; the offer excludes ads.
An image of a Google search for “drills near me” and search results of a local business showing its current inventory.

Create video ads in minutes

We're committed to making it easier for small businesses to use video to reach their customers. Last year we introduced Video Builder, a free tool that allows small businesses to quickly set up a video ad using just two images and a logo. Today we’re introducing a faster, easier way to create video ad campaigns on YouTube. Just add the video ad, the audiences you want to reach and your budget to launch a campaign in minutes. And with the new mobile experience, you can now more easily measure campaign performance. Access the new experience today at youtube.com/ads.


Find resources tailored to your business type and digital experience 

Two years ago we launched Google for Small Business, our one-stop-shop for small businesses to find the Google tools that can help them reach their business goals. We’re now expanding to include recommendations by business type: Restaurant, Retail or Services. The new Digital Essentials Guide is focused on the basics of being found and transacting with customers on Google and across the web. When you’re ready to explore more advanced recommendations, we have you covered with in-depth guides to introduce you to additional tools.
An overview of the experience of a service business receiving digital tool recommendations via the Google Small Business Digital Essentials Guide.

If you’re a small business owner looking for free, interactive training to brush up on your digital skills or learn more about new features, Grow with Google has live and recorded workshops, primers and quick help videos for entrepreneurs of all skill levels. 


Throughout International Small Business Week, we’ll continue sharing resources to help you celebrate, whether you’re just getting started, turning to digital tools to help grow your business, or simply looking for additional ways to support your favorite small businesses. Stay updated by following Google Small Business on Twitter.


Now it’s easier to show what your business offers on Google

When people search for your business on Google, it’s important to show up-to-date information and the details that make your business stand out — like what services you offer and when you're open. That’s why we’re constantly building tools that make it easier for you to update how your business appears to potential customers on Google Search and Maps. 


Last year, we added ways for you to change basic business information, message your customers and see detailed insights. And now, as we head into International Small Business Week, we have even more ways for you to update your Business Profile — all directly from Search and Maps. You can add details, such as contact information and opening hours, and create Posts to share updates, like special offers or new offerings, right from Google Search. Starting next week, you’ll also be able to create Posts about upcoming events including when and where they’re happening — whether you’re throwing a reopening party or hosting an online tasting.
GIF of a Post being created from Google Search

You can now create Posts directly from Google Search

Here are the newest ways you can use Search or Maps to share information about your business on Google. To make these updates to your Business Profile, start by logging into the Google account associated with your business. From there you can type the name of your business or ‘my business’ into Google Search or tap your profile picture followed by ‘Your Business Profile’ on Google Maps.

Show customers the services you offer

If your business offers local services — such as construction, auto repair or hair styling — you can now use the ‘Edit profile’ menu on Search to easily update the services you offer and, if applicable, the local areas you service. For beauty and personal care businesses, show off your specialties like eyelash extensions, box braids, curly hair, balayage, dreadlocks or beard trims.

Image of a phone showing services offered by a plumber and electrician

 Easily show customers what services you offer from the menu in Search

For those who have a service or restaurant business and work with one of our Reserve with Google partners, you can now enable online bookings through your Business Profile — right from Google Search. Once you’ve signed up with a Reserve with Google partner, you’ll see how many bookings customers have made with your business directly on Google.

Accept takeout and delivery orders

Food ordering on Google has increased more than 230% since last year thanks to a boost in demand (who else is tired of doing dishes?) and new restaurant partners. To help handle the demand, Order with Google lets food businesses accept orders for takeout and delivery directly through their Business Profile on Google Search and Maps. This makes it easier for you to reach new customers and turn searches on Google into orders.


In the coming weeks, you’ll also be able to add and update online ordering options directly from Google Search. Once enabled, you can indicate your ordering preferences for takeout and delivery to let customers know what works best for you. 


To help your restaurant stand out on Google, we’ve added easier ways to share your menu. You can now add menu items to your Business Profile on Search and Maps. Simply add and edit your entire menu or featured dishes via the ‘Edit profile’ menu on Search. These new entry points help food businesses update their info and interact with customers right from the apps they already use — Search and Maps.
Image of desktop screen and phone screen showing the latest merchant menu for food businesses

Accept food orders and update your menu to connect with customers on Google

Help customers find the products you sell

Shoppers are increasingly looking for products online before they head to the store. In fact, Google Searches for “who has” + “in stock” have grown by more than 8,000% year over year. In addition to being able to manually add product information to your Business Profile via Search and Maps, eligible retailers in the U.S. can get all their in-store product inventory automatically added to their Business Profile by signing up for Pointy from Google right from Google Search.

Image of desktop screen and phone screen showing Pointy from Google

Help customers find the products you sell in-store with Pointy

Pointy removes the work of manually entering product details, which can be especially hard if you sell a lot of products. As you scan items being sold in your store, the products are automatically added to your Business Profile so that potential customers can see what’s currently in stock. Eligible retailers can now get Pointy for free through September 30.*

Keep an eye out for more

We want to help businesses stand out and reach new customers on Google. We’re continuing to find new ways that make it as easy as possible to update your Google presence. Later this summer, business owners who've started their onboarding journey but aren't yet verified will get a taste of this experience too and will be able to complete their verification journey on Search and Maps. Keep an eye out for more details in the coming months!  

*Pointy Box supplies are limited and shipping may be delayed. Offer excludes ads.


Accelerating health and wellbeing startups in Europe

COVID-19 has changed life as we know it, and around the world, startup founders are stepping up to solve new and unforeseen challenges with agility, resilience and innovative technology. In particular, the pandemic spurred a high demand for digital health and wellbeing solutions. Germany alone reported a 1,000% increase in telehealth offerings — with more than 20,000 medical doctors and psychotherapists now offering appointments through video-consultations — and Frost & Sullivan forecasts a sevenfold growth in digital health services by 2025. 


Digital advancements in healthcare are evident and, post-pandemic, people are likely to need new approaches when engaging with healthcare providers. With a growing number of technology startups focused on health and wellbeing, we are excited to announce that the next class of Google for Startups Accelerator in Europe will be designed for entrepreneurs and innovators in this space. 


Google for Startups Accelerator is a three-month program consisting of intensive workshops and mentorship from Google engineers and external experts tailored to their business through a mix of remote one-on-one and one-to-many learning sessions for growth-stage startups. Google for Startups is looking for startups from across Europe and Israel using technology to solve the biggest health and wellbeing challenges we face today. 


A group of people participating in Google for Startups Accelerator online graduation

Google for Startups Accelerator: Europe graduation in 2021

Over the past two years, 27 startups have graduated from Google for Startups Accelerator programs in Europe. Our alumni have achieved many successes: the average monthly revenue of startups from one of the previous classes increased by 74%, and one startup even increased their monthly active users by 200 times compared to pre-acceleration.


One recent graduate is Synctuition, an Estonian startup that helps users meditate via a deep relaxation app. Tina Bychkova, Synctuition’s head of digital marketing, says Google mentors helped the team grow their user numbers. She also emphasizes that the program helped them bond as a team: “Not only did we leave Accelerator with an improved product, but also we left with a better understanding of ourselves,” she says. “The Google for Startups Accelerator gave us the confidence and knowledge to adapt, pivot and achieve growth in 2020 that we would have never dared aim for during a pandemic,” Joosep Tinn, Synctuition’s COO, adds.

Tina Bychkova (Head of Digital Marketing at Synctuition) at Google for Startups Accelerator event

Tina Bychkova, Head of Digital Marketing at Synctuition

Yosh.ai founder Kasia Dorsey had a proven track record of corporate experience, but turned to Google for Startups Accelerator to tap into a founder support system. “With my background in corporate marketing and business, I had to learn everything from scratch: about technology, building a tech company and scaling the business in the tech world,” Kasia says. “I was looking for knowledge and inspiration from the experienced mentors and I found it all within Google for Startups.”

Kasia Dorsey (Founder and CEO of Yosh.ai) at Google for Startups Campus in Warsaw

Kasia Dorsey, Founder and CEO of Yosh.ai

Martin Pentenrieder, founder of German skincare startup SQIN, joined our Accelerator in October 2020 with a goal of working with technical experts to scale his AI-powered business. He and his team appreciated the professional connections that the Google for Startups community could uniquely provide. “The expertise of people who are on the move in a global network and serve a wide variety of customers was extremely valuable for us,” says Martin.

A portrait photo of Martin Pentenrieder, Founder and CEO of SQIN

Martin Pentenrieder, Founder and CEO of SQIN

Google for Startups Accelerator: Europe is just the latest in Google’s ongoing commitment to level the playing field for startup success for founders everywhere. Learn more and apply for the program on our Accelerator website until August 23.

Funding Black founders with capital and community

In 2016, I met an inspiring entrepreneur named Jasmine Crowe who was looking for ways to expand her startup, Goodr, which helps eliminate food waste and food insecurity. Through my business relationships with the city, I helped her secure a contract with the Atlanta International Airport, a deal that was huge for her business’s growth and a big win for Georgia’s startup ecosystem. Since then, I’ve met with over 2,500 underrepresented entrepreneurs around the country and made it my life’s mission and the mission of my nonprofit, Goodie Nation, to help them succeed. 

As part of a series of racial equity commitments Google made last year, Goodie Nation was tapped to provide community support for the 76 recipients of their inaugural $5 million Google for Startups Black Founders Fund. The Black Founders Fund was created to spur economic opportunity for Black entrepreneurs who are consistently locked out of access to capital. The results have exceeded my expectations. Within six months of distributing these awards, Google has seen the Black Founders Fund help Black led startups create more jobs, raise more capital and increase revenues. Here are some of our findings along with what the fund’s recipients had to say about the impact of these awards on their startups: 

  • 82% of recipients have used the awards to hire new employees

  • 81% of recipients reported that these awards have directly helped their ability to accelerate conversations with investors. 

  • Founders have reported that they have gone on to raise $38M+ post-award.

  • 78% of recipients report the fund has immediately helped grow their revenues

Now, Goodie Nation is teaming up with Google again to support the launch of the second $5 million Google for Startups Black Founders Fund in the U.S., providing $100,000 in non-dilutive funding to startups from Google for Startups U.S. programs and partner communities or through nominations from past Black Founders Fund recipients. In addition to the unrestricted funding, selected founders will receive up to $120,000 in Google Ads credits and as much as $100,000 in Google Cloud credits. Google for Startups will also continue to connect recipients to tools and teams across Google, providing technical and business mentorship.   

As we’ve done over the past six months with the 2020 Black Founders Fund recipients, Goodie Nation will offer 2021 recipients ongoing support through weekly small group check-ins. Our advisors will be there  to discuss business pain points with the  founders, offer introductions to customers and investors and provide regular therapy sessions and forums to support recipients emotionally and professionally. I asked our first class of founders to share how the award impacted them and their businesses:

I’ve always felt that if we could fill the relationship and financial gaps that exist for entrepreneurs of color, we could not only bring about great businesses, but also catalyze job creation and wealth generation for entire communities. The work doesn’t stop here. Google will continue to invest in the Black Founders Fund abroad in Brazil, Europe and more locations soon to be announced.

Funding Europe’s future with the Black Founders Fund

To cement our commitment to racial equity in Europe, last Octoberwe announced the Google for Startups Black Founders Fund, a $2 million initiative to provide cash awards up to $100,000 to Black-led startups in Europe. These are non-dilutive awards, meaning companies won’t have to exchange equity for the funding, and are paired with up to $120,000 in Ads grants and up to $100,000 in Cloud credits per startup. The founders will be introduced to each other and a wider community of experts for leadership, growth, technical support and access to Google for Startups’ body of knowledge, mentors and best practices.   

We often hear that lack of diversity in tech is a pipeline problem. This program shows that isn’t the case. We received almost 800 applications for the fund from 18 countries in Europe and the quality we saw was truly exceptional — from tech prodigies, to former executives of the most successful companies in the world, to serial entrepreneurs. 

Our team interviewed almost 100 founders for the fund to understand their businesses, their ambitions and their lived experience as leaders, whether they are serial or first time founders. Did they need to work three jobs at a time? How much perseverance did it take to get that degree? Did they have a friend or a cousin to call up to get easy funding? We looked at what opportunities each founder has been given (or not given) and what they did with them. The answers we heard made clear the caliber of these founders.

Today, we’re announcing the30 startups from the U.K., France, Belgium, Germany, Austria and the Netherlands who have been selected to receive awards from the Black Founders Fund. Their inspiring, fast-growing startups address global challenges like access to healthcare, financial inclusion, energy and education, in the most competitive industries, from hardware design and advertising to data and risk management. And it’s not only racial diversity that they represent: 40% of startups we selected are led by women.

Lasting change only happens when you engage everyone —  the corporations, the VCs, the angel investors, the founders themselves — and invite them to support each other. With less than 0.5% of venture capital (VC) funding going to Black-led startups, and only 38 Black founders receiving venture capital funding in the last 10 years, the Black Founders Fund in Europe is a third region, after the U.S. and Brazil, where Google for Startups is helping to level the playing field by backing Black founders who are disproportionately locked out of access to capital.  

We are so impressed by the founders’ experiences — the depth of their industry knowledge coupled with their valuable lived experiences of being Black leaders. This makes them uniquely positioned to build successful startups and create important solutions for our community. Backing Black founders not only means creating individual success stories, but also supporting job creation and wealth generation for decades to come. 

Meet a few of the founders:

Tips and shortcuts for a more productive spring

Posted by Bruno Panara, Google Registry Team

An animation of a person at a desk using a laptop and drinking out of a mug while different domain names pop up.

In my previous life as a startup entrepreneur, I found that life was more manageable when I was able to stay organized — a task that’s easier said than done. At Google Registry, we've been keeping an eye out for productivity and organization tools, and we’re sharing a few of our favorites with you today, just in time for spring cleaning.

.new shortcuts to save you time

Since launching .new shortcuts last year, we’ve seen a range of companies use .new domains to help their users get things done faster on their websites.

  • If your digital workspace looks anything like mine, you’ll love these shortcuts: action.new creates a new Workona workspace to organize your Chrome tabs, and task.new helps keep track of your to-dos and projects in Asana.
  • Bringing together notes and ideas can make it easier to get work done: coda.new creates a new Coda document to collect all your team’s thoughts, and jam.new starts a new collaborative Google Jamboard session.
  • Spring cleaning wouldn’t be complete without a tidy cupboard: With sell.new you can create an eBay listing in minutes and free up some closet space. And if you own or manage a business, stay on top of your orders and keep services flowing by giving the shortcut — invoice.new — a try.

Visit whats.new to browse all the .new shortcuts, including our Spring Spotlights section.

Six startups helping you increase productivity

We recently sat down with six startups to learn how they’re helping their clients be more productive. From interviewing and hiring, to managing teamwork, calendars and meetings, check out these videos to learn how you can make the most of your time:

Arc.dev connects developers with companies hiring remotely, helping them find their next opportunity.

The founders of byteboard.dev, who came through Area 120, Google’s in-house incubator for experimental projects, thought that technical interviews were inefficient. So they redesigned them from the ground up to be more fair and relevant to real-world jobs.

To run more efficient meetings, try fellow.app. Streamlining agendas, note taking, action items and decision recording can help your team build great meeting habits.

Friday.app helps you organize your day so you can stay focused while sharing and collaborating with remote teammates.

Manage your time productively using inmotion.app, a browser extension that is a search bar, calendar, tab manager and distraction blocker, all in one.

No time to take your pet to the groomers? Find a groomer who will come to you and treat your pet to an in-home grooming session with pawsh.app.

Whether you’re a pet parent, a busy professional or just looking to sell your clutter online, we hope these tools help you organize and save time this season.

Tips and shortcuts for a more productive spring

In my previous life as a startup entrepreneur, I found that life was more manageable when I was able to stay organized — a task that’s easier said than done. At Google Registry, we've been keeping an eye out for productivity and organization tools, and we’re sharing a few of our favorites with you today, just in time for spring cleaning.

.new shortcuts to save you time

Since launching .new shortcuts last year, we’ve seen a range of companies use .new domains to help their users get things done faster on their websites. 

  • If your digital workspace looks anything like mine, you’ll love these shortcuts: action.new creates a new Workona workspace to organize your Chrome tabs, and task.new helps keep track of your to-dos and projects in Asana.

  • Bringing together notes and ideas can make it easier to get work done: coda.new creates a new Coda document to collect all your team’s thoughts, and jam.new starts a new collaborative Google Jamboard session. 

  • Spring cleaning wouldn’t be complete without a tidy cupboard: With sell.new you can create an eBay listing in minutes and free up some closet space. And if you own or manage a business, stay on top of your orders and keep services flowing by giving the shortcut — invoice.new — a try. 

Visit whats.new to browse all the .new shortcuts, including our Spring Spotlights section.

Six startups helping you increase productivity

We recently sat down with six startups to learn how they’re helping their clients be more productive. From interviewing and hiring, to managing teamwork, calendars and meetings, check out these videos to learn how you can make the most of your time:

Arc.dev connects developers with companies hiring remotely, helping them find their next opportunity. 

The founders of byteboard.dev, who came through Area 120, Google’s in-house incubator for experimental projects, thought that technical interviews were inefficient. So they redesigned them from the ground up to be more fair and relevant to real-world jobs. 

To run more efficient meetings, try fellow.app. Streamlining agendas, note taking, action items and decision recording can help your team build great meeting habits.

Friday.app helps you organize your day so you can stay focused while sharing and collaborating with remote teammates. 

Manage your time productively using inmotion.app, a browser extension that puts your time on auto-pilot.

No time to take your pet to the groomers? Find a groomer who will come to you and treat your pet to an in-home grooming session with pawsh.app.

Whether you’re a pet parent, a busy professional or just looking to sell your clutter online, we hope these tools help you organize and save time this season. 

Digital tools create a safety net for European businesses

Alongside the public health crisis, the economic impact of the pandemic is being felt heavily around the world. As entrepreneurs, business leaders and Governments work to protect jobs and accelerate a return to prosperity in the long term, it's clear that digital tools and skills are going to be more important than ever. That’s why Google is investing in new tools and training to ensure all businesses can build resilience and recover quickly. These are helping companies such as handmade accessories retailer MoonDot in Poland who used digital tools to improve online sales by 70%, and La Maison Des Soeurs Macarons in France who gained 200 new customers after its team took online training courses in digital skills. 

A new report released today by the Connected Commerce Council, funded by Google, shows how a “digital safety net” can serve as a support system for small businesses. The survey of more than 5,000 small businesses across Europe found that businesses that used digital tools to rapidly change how they find customers, sell products and operate reported 80 percent better sales during COVID-19 than those who didn’t, and hired three times as many people. And without such tools, many would have gone out of business.


Digital drives jobs and sales for small businesses

Whilst almost all (80 percent) of European small businesses increased their use of digital tools during the pandemic, the report identified three different types of small businesses based on their adoption of digital tools, and how this impacts their business:

  • Digitally Advanced small businesses (42 percent of small businesses in Europe) use more than 10 digital tools and prioritize their importance, leading to better business outcomes such as higher revenue and jobs 

  • Digitally Evolving small businesses (40 percent) viewed tools as supporting or essential for their business, but were deploying an average of six 

  • Digitally Uncertain small businesses (18 percent) use less digital tools and don’t prioritize their importance, leading to worse business outcomes

Digital drives jobs and sales for small businesses

There is clear untapped potential for European businesses to benefit from digital tools 

From consulting with small businesses, the researchers identified a “stack” of digital tools —  e-commerce, data analytics and talent management, cloud services and collaboration tools — that created significant revenue advantages for small businesses if they were being used prior to the pandemic. This ultimately showed that not only is digital driving revenue and jobs for these businesses, but also that Europe is missing out on significant untapped growth from businesses who are not yet convinced about the usefulness of digital tools. 

The pandemic had a dramatic, and uneven, impact on small businesses

The impact on small businesses was, and continues to be, extreme, with 90 percent saying they were negatively impacted and 44 percent having to adjust their business models. And certain industries and groups faced greater challenges than others, particularly female, older and solo-operator business owners. 

Impact of digital tools on different business owners

What’s next 

It’s clear from this research that there is an opportunity to drive jobs and revenue for European small businesses. However, the research shows that governments and companies need to narrow the gap between the digitally advanced and uncertain, particularly for underrepresented groups. As new digital habits like online shopping and remote working are here to stay even after the pandemic, the research also highlights the risk of some small businesses falling further behind their competitors if they don’t increase their use of digital tools. The barriers those businesses face include being unsure of the return on investment and also a lack of skills and knowledge about digital tools. 

This is why new skills are such an important part of economic recovery efforts across Europe. It’s also why we are committed to investing in research like this to inform and build on the tools and training we already provide. Google is joining policy makers, public agencies, training partners and others to develop products and partnerships to help tackle these barriers, like ourZukunftHandel program, in partnership with HDE, the German Retail Association, to help German retail businesses or Ma Vitrine En Ligne, in partnership with the French Federation of Trade Associations, to connect artisans and traders with digital experts for remote support courses, and providing personalized product recommendations for small business owners on our Google for Small Business hub

By removing these barriers, we can achieve an accelerated, sustainable recovery which works for everyone. 

Read the full report and methodology from the Connected Commerce Council.


Key stats at a glance:

  • Key stats at a glance:

    • The impact: 

      • 80% of small businesses increased their use of digital tools during the pandemic

      • 44% had to to adjust their business models

      • Small businesses with a sophisticated use of digital tools fared nearly twice as better financially (80% better sales; 60% better revenue) during COVID-19, and hired over three times as many people

    • The challenge: 

      • 90% of small businesses were negatively impacted by the pandemic 

      • Digitally advanced small businesses are about 2.5X more likely to be led by someone under 45 years old versus a leader over 45. 

      • Female small business leaders face more than 10% greater revenue challenges than men if they don’t use digital tools, but conversely these tools help women more when deployed successfully

    • The future

      • 62% of small businesses believe they will fully recover to pre-pandemic levels during the next year

      • 50% of small businesses plan to increase their use of digital tools

Irish retailers can build an online presence with Pointy

As a Dublin native who started a company to help small retailers get online, I’ve seen local retailers adapt to many situations. It’s safe to say that the pandemic has brought challenges unlike any other, and we’ve seen it directly affect many of our favorite local shops.

Due to lockdown restrictions, it’s become critical for brick-and-mortar retailers to be visible online. I also know firsthand how helpful it is to be able to search online and see what a store has in stock prior to heading out of the house. 

But sharing in-store inventory online can be challenging for smaller businesses, as they may not have the resources to build and maintain an e-commerce platform. Pointy from Google meets that need by creating an online presence for these retailers to help them showcase their product offering and potentially reach new customers. 

Starting today for a limited time, Pointy from Google will offer free Pointy devices to qualifying small and medium retailers in Ireland, enabling them to display their in-store products online. Irish retailers who connect with Pointy within the next six months will also get €100 ad credit to trial Pointy’s Product Ads feature.  

Pointy works by creating a connection between physical stores and Google so that their products can appear in local Google search results, which can help attract shoppers in the surrounding area to the store. Retailers don’t have to do any extra work: As they scan items to be sold, the products are added to their Business Profile on Google Search and Maps so that potential customers can easily see them.

Infographic showing how to use a Pointy device: Scan your products, display products on Google, help shoppers find you

Shoppers are actively supporting local retailers: 66% of people who shop local say they are doing so in a conscious effort to support local businesses. Displaying products on their stores’ Business Profiles will help Irish retailers tap into that sentiment as consumers can see that the products they are searching for online can be bought locally.

Quote from John Feely, Feely's Total Health Pharmacy, Galway: "Pointy has put us in reach of an audience online that would often pass us by."

COVID-19 continues to challenge retailers, and the economic impact on small and medium businesses has been severe. Google is committed to helping these businesses recover. With a 100% increase in  searches for “available near me” since last year, this new tool will help Irish retailers reach more customers and drive footfall to local stores and shops. 

Pointy can be used via a device that is plugged into a business’s point-of-sale (POS) system, or through the Pointy app, depending on the system. Pointy will be offering free devices to qualifying Irish businesses up until September 31, 2021. To find out more and sign up, retailers should visit: pointy.com/ireland.

Irish retailers can build an online presence with Pointy

As a Dublin native who started a company to help small retailers get online, I’ve seen local retailers adapt to many situations. It’s safe to say that the pandemic has brought challenges unlike any other, and we’ve seen it directly affect many of our favorite local shops.

Due to lockdown restrictions, it’s become critical for brick-and-mortar retailers to be visible online. I also know firsthand how helpful it is to be able to search online and see what a store has in stock prior to heading out of the house. 

But sharing in-store inventory online can be challenging for smaller businesses, as they may not have the resources to build and maintain an e-commerce platform. Pointy from Google meets that need by creating an online presence for these retailers to help them showcase their product offering and potentially reach new customers. 

Starting today for a limited time, Pointy from Google will offer free Pointy devices to qualifying small and medium retailers in Ireland, enabling them to display their in-store products online. Irish retailers who connect with Pointy within the next six months will also get €100 ad credit to trial Pointy’s Product Ads feature.  

Pointy works by creating a connection between physical stores and Google so that their products can appear in local Google search results, which can help attract shoppers in the surrounding area to the store. Retailers don’t have to do any extra work: As they scan items to be sold, the products are added to their Business Profile on Google Search and Maps so that potential customers can easily see them.

Infographic showing how to use a Pointy device: Scan your products, display products on Google, help shoppers find you

Shoppers are actively supporting local retailers: 66% of people who shop local say they are doing so in a conscious effort to support local businesses. Displaying products on their stores’ Business Profiles will help Irish retailers tap into that sentiment as consumers can see that the products they are searching for online can be bought locally.

Quote from John Feely, Feely's Total Health Pharmacy, Galway: "Pointy has put us in reach of an audience online that would often pass us by."

COVID-19 continues to challenge retailers, and the economic impact on small and medium businesses has been severe. Google is committed to helping these businesses recover. With a 100% increase in  searches for “available near me” since last year, this new tool will help Irish retailers reach more customers and drive footfall to local stores and shops. 

Pointy can be used via a device that is plugged into a business’s point-of-sale (POS) system, or through the Pointy app, depending on the system. Pointy will be offering free devices to qualifying Irish businesses up until September 31, 2021. To find out more and sign up, retailers should visit: pointy.com/ireland.