Tag Archives: Global

Global Spotlight: Converting pageviews into revenue

Welcome back to our Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English) which for current AdSense publishers, this presents an opportunity to grow your audience globally.

The Global Spotlight is a series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.


Our last spotlight shared insights on why you should cater to mobile first users.  Now that you have a site optimized for mobile users and with  high quality, relevant content, here’s how you can convert your traffic into revenue and turn your #PassionIntoProfit.



First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:


  1. Replace 320x50 ad units with 320x100 
  2. Move ads at least 150 pixels away from content to cut accidental clicks
  3. Use page-level ads designed for mobile devices. More on page levels below

Learn more tips on boosting mobile ad viewability in this blog post.

Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.

Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience.
 
There you have it, our 3-step strategy to help you expand, or start, your site in India. 
  1. Do your research
    1. Use Google’s research tools
    2. Understand the users in India
    3. Apply your micro-moments strategy
  2. Go mobile or don’t go at all. And make it fast. 
    1. Understand how mobile devices are used
    2. Increase your page speed
    3. Leverage Google’s mobile resources
  3. Convert page views into revenue 
    1. Optimizing for viewability
    2. Use the right ad sizes
    3. Try Page-level ads
Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.

If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense.

 
Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!

Posted by Jay Castro, from the AdSense Team

Source: Inside AdSense


Global Spotlight: Catering to mobile first users in India

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally.


The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. 

Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.

Today we want to talk about why you should cater to mobile first users.


It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first.

First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:
  1. What does device usage look like in an average day
  2. What we do on our devices
  3. How we search across devices
Second, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments. 

Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site.

Third, leverage the many resources available to go mobile.

Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.  

Posted By: Jay Castro, from the AdSense team


Footnotes

1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016



Source: Inside AdSense


Global Spotlight: India presents big opportunities for publishers

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Our last spotlight shared insights on how to capture the opportunity in Indonesia. This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi. 


Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices, but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone.

This explosion in online user growth has been estimated by eMarketer to result in more than a 3x growth in online ad spend in India ($700M in 2015 and forecasted to be $2.5bn by 2020)2.  What does this mean for you?  A big opportunity to expand your business into India.


In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. The first step has 3 tips to get started. 
  1. Use Google’s research tools to create relevant content. 
  2. Learn the demographics of India’s population. 
  3. Apply Google’s micro-moments to your strategy. 
If you’re new to monetization, sign up for AdSense and start turning your #PassionIntoProfit by adding AdSense ads to your site so you can focus on your content. After all, content is king. 

The first tip we’d like to look at is how and why you as publisher should do research.

When you know what users are talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it.

First, use Google’s research tools to create relevant content. Start with Google Trends. You can pinpoint hot topics based on user search trends.

Second, think with Google, literally. This article will help interpret the demographics of India’s population. 

Third, learn about Google’s micro-moments and apply them to your strategy. Don’t let another moment pass. 


What do you think?

Are you ready to grow your business in India? If so, why stop there? Around the world, people are using AdSense to help them do more of what they love. Turn your #PassionIntoProfit today and sign up for Google AdSense.

Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th, 2016.

Tomorrow we’ll be sharing the second part of our 3-step strategy on how to start expanding your business to India, so stay tuned and check out the other posts from our Global Spotlight series!

Posted by Jay Castro, from the AdSense team

Footnotes:

  1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016
  2. eMarketer, Digital Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions),  September 12, 2016


    Source: Inside AdSense


    Global Spotlight: The untapped potential for content in Hindi

    More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

    We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time.

    Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway:

    “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”

    Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.


    So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more:

    Keen to start creating? Here’s three things you can do to start publishing Hindi content online:

    1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

    2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.

    3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.



    Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense.
    In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series.

    Posted by: Jatin Nagpal, from the AdSense team

    Source: Inside AdSense


    AdSense Global Spotlight: Capture opportunities in Indonesia


    Baca dalam Bahasa Indonesia di bawah.

    More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

    Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users[1] and an expected 37% new internet user growth through 2020[2]. Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years[3].

    Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their businesses by accelerating their success using AdSense.

    “My mission is to empower my partners to pursue their passion and gain financial independence by creating content that they love.”
    Here are Jeanny’s top three tips for publishers who are looking to expand into or start their business in Indonesia.

    1. Optimize your site for mobile to meet the needs of Indonesian users
    Indonesia is a mobile-first market where 65% of Indonesians access the internet via their smartphones more often than a desktop or tablet and urban Indonesians spend three times more of their daily online time with their smartphone rather than a desktop[4]. It’s extremely important to optimize your sites user experience and ad strategy for the large number of Indonesian users accessing content via smartphones.




    Here are two resources to help you optimize your content for mobile users:
    • Download the #AdSenseGuide to Mobile Web Success to learn best practices on how to make the most of every mobile opportunity.
    • Use Page-level ads. Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience. Implementing Page-level ads is easy. Check out this 2-minutes tutorial that will walk you through the process. 



    2. Audience engagement is key to increasing your presence in Indonesia
    Engaging your audience is all about telling the story that users are looking for, in a unique and creative way. As publishers, it’s your role to make it easy for users to consume content. Easy to consume content creates more chances to engage with an audience, ultimately yielding greater ad impressions.

    Here are two resources Jeanny shares with publishers that want to engage with an audience:
    • Download the #AdSenseGuide to Audience Engagement. This eBook is packed with tips to help make your content easy to consume. 
    • Use the free AdSense content recommendation tool, Matched content, to encourage your site visitors to consume more of your content. Place the Matched content unit at the bottom of your articles and it will promote additional contextually relevant and personalized articles from your site. Check if your account is eligible for Matched content here.




    3. Ensure that your site is policy-compliant
    Understanding AdSense Policy will help Indonesian publishers to build a healthy and sustainable business in the long-term. Here're some tips Jeanny usually gives to her publishers:

    • Understand the AdSense Program Policies.
    • Avoid accidental clicks on your own ads and notify us if there is invalid activity in your account
    • Check your AdSense-registered email regularly. If you receive a policy warning email, quickly fix your policy violations. If your ads get disabled, fix your policy violations and send an appeal via the form given on the email.

    Do you want to hear more from Jeanny about successfully monetizing your content in Indonesia? She regularly hosts live Hangout on Air sessions with her publishers to talk through best practices, ad placement tips, and ways to grow your business. Be sure to register your interest to receive updates on the next session. Until then, you can watch a recording of a recent Hangout on Air she hosted about Policy and Mobile Web Optimization.

    Stay tuned for the next global market spotlight. In the meantime, be sure to follow us on Twitter and Google+ to hear updates and account optimization tips. Also, check out Google Indonesia on Twitter, they curate great content to grow you business in Indonesia.

    Posted by: Ha Truong, from the AdSense Emerging Markets Team



    ----------

    Semakin banyak pengguna dari seluruh dunia yang mendapatkan akses ke informasi secara online. Untuk penayang AdSense saat ini, kondisi ini menghadirkan peluang untuk menumbuhkan pengunjung situs secara global. Seri AdSense Global Spotlight baru ini dapat membantu mengajarkan, menginspirasi, dan memberi Anda wawasan tentang cara mengembangkan bisnis dan membagikan konten di pasar negara berkembang. 

    Pada kesempatan ini, kami ingin mengajak Anda ke Indonesia, negara kepulauan dengan 17.000 pulau dan berpenduduk 260 juta orang. Penetrasi internet di Indonesia sedang mengalami perkembangan pesat dengan pengguna internet berjumlah sekitar 100 juta orang dan pertumbuhan pengguna internet baru sampai tahun 2020 diharapkan mencapai 37% Pendapatan iklan online Indonesia juga diharapkan tumbuh secara agresif - dengan pertumbuhan tahunan dalam pembelanjaan iklan digital diharapkan mencapai lebih dari 40% dalam beberapa tahun ke depan [3].

    Jeanny Haliman adalah Manager Mitra Strategis AdSense yang memiliki akar kuat di Indonesia. Ia membantu para penayang di negara asalnya, Indonesia, dalam mengembangkan bisnis dan menyukseskan monetisasi mereka menggunakan AdSense.

    “Misi saya adalah memberdayakan mitra untuk mengejar cita-cita mereka dan mendapatkan sokongan finansial secara independen ketika mereka membuat konten yang mereka sukai.”
    Berikut adalah tiga tips utama dari Jeanny untuk penayang yang ingin berekspansi atau memulai bisnisnya di Indonesia.


    1. Optimalkan situs mobile untuk memenuhi kebutuhan pengguna Indonesia:
    Indonesia adalah pasar yang didominasi pengguna seluler. 65% orang Indonesia mengakses internet lebih banyak melalui ponsel dibandingkan melalui desktop atau tablet. Masyarakat kota Indonesia juga menghabiskan waktu harian online-nya tiga kali lebih sering di ponsel dibandingkan di desktop4] Penting sekali untuk mengoptimalkan pengalaman pengguna dan strategi iklan di situs Anda untuk sebagian besar pengguna Indonesia yang mengakses konten melalui ponsel.


    Berikut adalah dua sumber referensi untuk membantu Anda mengoptimalkan konten bagi pengguna seluler:
    • Unduh The #AdSenseGuide to Mobile Web Success untuk mempelajari praktik terbaik cara memaksimalkan setiap peluang seluler.
    • Gunakan Iklan tingkat laman. Iklan tingkat laman adalah jenis format iklan yang menawarkan cara baru dan inovatif untuk membantu Anda memperoleh uang dari konten seluler. Iklan tingkat laman ini didesain untuk menampilkan secara otomatis format iklan seluler yang tepat pada waktu yang tepat - berpotensi meningkatkan penghasilan tanpa mengganggu pengalaman seluler pengguna. Selain itu, iklan tingkat laman mudah diterapkan. Lihat tutorial 2 menit yang akan memandu Anda melalui prosesnya. 



    2. Memikat pembaca adalah kunci untuk meningkatkan kehadiran Anda di Indonesia
    Konsep dasar dalam memikat pembaca adalah dengan memberikan konten yang dicari pengguna situs, dengan cara yang unik dan kreatif. Sebagai penayang, misi Anda adalah mempermudah pembaca untuk menikmati konten Anda. Hal ini dapat memikat pembaca untuk membaca lebih banyak konten di situs anda, yang pada akhirnya menghasilkan jumlah tayangan iklan yang lebih besar.


    Berikut adalah dua sumber referensi yang dibagikan oleh Jeanny kepada penayang:

    • Unduh #AdSenseGuide to Audience Engagement. E-buku ini dilengkapi sejumlah tips untuk membantu membuat konten Anda mudah dinikmati. 
    • Gunakan fitur rekomendasi konten AdSense gratis, yaitu Konten yang sesuai, untuk mendorong pengunjung situs menikmati lebih banyak konten Anda. Tempatkan unit Konten yang sesuai di bawah artikel Anda, yang kemudian akan mempromosikan artikel tambahan dari situs anda yang relevan secara kontekstual. Periksa kelayakan situs Anda untuk Konten yang sesuai di sini.



    3. Pastikan situs Anda mematuhi kebijakan
    Memahami Kebijakan AdSense akan membantu penayang Indonesia membangun bisnis yang sehat dan berkelanjutan dalam jangka panjang. Berikut beberapa tips yang biasanya diberikan oleh Jeanny kepada penayang:
    • Pahami Kebijakan Program AdSense.
    • Hindari klik yang tidak disengaja di iklan Anda sendiri dan beri tahu kami jika ada aktivitas tidak valid di akun Anda
    • Periksa email yang terdaftar di AdSense secara teratur. Jika Anda menerima email peringatan kebijakan, perbaiki pelanggaran kebijakan secepatnya. Jika iklan Anda dinonaktifkan, perbaiki pelanggaran kebijakan dan ajukan banding melalui formulir yang diberikan dalam email.
    Apakah Anda ingin mendengar lebih banyak dari Jeanny tentang memonetisasi konten dengan sukses di Indonesia? Ia secara rutin memandu sesi Siaran Hangout bersama penayangnya untuk mendiskusikan praktik terbaik, tips penempatan iklan, dan cara mengembangkan bisnis. Pastikan untuk mendaftarkan minat Anda untuk menerima informasi terbaru tentang sesi berikutnya. Sementara itu, Anda dapat menonton rekaman Siaran Hangout terbaru yang dipandunya tentang Kebijakan dan Pengoptimalan Web Seluler.

    Nantikan AdSense Global Spotlight berikutnya. Sementara itu, pastikan Anda mengikuti kami di Twitter dan Google+ untuk mengetahui informasi dan pengumuman terbaru.

    Ha Truong, Dari Tim Pasar Negara Berkembang



    Footnotes
    1. eMarketer, Indonesia Internet & Social Media Metrics 2015
    2. eMarketer, Comparative Estimates, 2016
    3. eMarketer, Total Media, Digital and Mobile Ad Spending in Indonesia, 2015
    4. Sample base: Indonesian consumers in 5 urban cities (Jakarta, Bodetabek, Bandung, Semarang, Surabaya) Source: Google / GfK Indonesia Digital Habits Study (2015)

    Source: Inside AdSense


    AdSense now understands the Filipino language

    Today, we’re excited to announce the addition of Filipino, a language spoken by millions in the Philippines and around the world, to the family of AdSense supported languages.

    Publishers can now easily monetize the content they’re creating in Filipino with AdSense, and advertisers looking to connect with the growing online Filipino audience can now reach them with ads that are more relevant than ever before.


    To start monetizing your Filipino content website with Google AdSense:
    1. Check the AdSense program policies and make sure your website is compliant.
    2. Sign up for an AdSense account
    3. Add the AdSense code to start displaying relevant ads to your users.
    Maligayang pagbati mula sa AdSense!
    Welcome to AdSense!



    Posted by:


    Emanuele Brandi (AdSense Lead, PSI) on behalf of the AdSense Internationalization Team

    Source: Inside AdSense


    Google Play App Translation Service

    Posted by Ellie Powers, Google Play team

    Today we are happy to announce that the App Translation Service, previewed in May at Google I/O, is now available to all developers. Every day, more than 1.5 million new Android phones and tablets around the world are turned on for the first time. Each newly activated Android device is an opportunity for you as a developer to gain a new user, but frequently, that user speaks a different language from you.

    To help developers reach users in other languages, we launched the App Translation Service, which allows developers to purchase professional app translations through the Google Play Developer Console. This is part of a toolbox of localization features you can (and should!) take advantage of as you distribute your app around the world through Google Play.

    We were happy to see that many developers expressed interest in the App Translation Service pilot program, and it has been well received by those who have participated so far, with many repeat customers.

    Here are several examples from developers who participated in the App Translation Service pilot program: the developers of Zombie Ragdoll used this tool to launch their new game simultaneously in 20 languages in August 2013. When they combined app translation with local marketing campaigns, they found that 80% of their installs came from non-English-language users. Dating app SayHi Chat expanded into 13 additional languages using the App Translation Service. They saw 120% install growth in localized markets and improved user reviews of the professionally translated UI. The developer of card game G4A Indian Rummy found that the App Translation Service was easier to use than their previous translation methods, and saw a 300% increase with user engagement in localized apps. You can read more about these developers’ experiences with the App Translation Service in Developer Stories: Localization in Google Play.

    To use the App Translation Service, you’ll want to first read the localization checklist. You’ll need to get your APK ready for translation, and select the languages to target for translation. If you’re unsure about which languages to select, Google Play can help you identify opportunities. First, review the Statistics section in the Developer Console to see where your app has users already. Does your app have a lot of installs in a certain country where you haven’t localized to their language? Are apps like yours popular in a country where your app isn’t available yet? Next, go to the Optimization Tips section in the Developer Console to make sure your APK, store listing, and graphics are consistently translated.

    You’ll find the App Translation Service in the Developer Console at the bottom of the APK section — you can start a new translation or manage an existing translation here. You’ll be able to upload your app’s file of string resources, select the languages you want to translate into, select a professional translation vendor, and place your order. Pro tip: you can put your store listing text into the file you upload to the App Translation Service. You’ll be able to communicate with your translator to be sure you get a great result, and download your translated string files. After you do some localization testing, you’ll be ready to publish your newly translated app update on Google Play — with localized store listing text and graphics. Be sure to check back to see the results on your user base, and track the results of marketing campaigns in your new languages using Google Analytics integration.

    Good luck! Bonne chance ! ご幸運を祈ります! 행운을 빌어요 ¡Buena suerte! Удачи! Boa Sorte!