Tag Archives: Trust

Unlock global growth with Google Play’s tax and compliance initiatives

Posted by Aditya Pathak – Product Manager, Google Play

We know how complex it can be to navigate the ever-changing landscape of commerce and payments, especially when it comes to global tax and regulatory compliance. In just two years, we've seen a significant increase in the number of new regulations impacting Google Play developers.

By partnering with Google Play, you're not just accessing a global marketplace serving over 190 countries; you're joining a powerful ecosystem built on security and trust. We understand the challenges these regulatory changes present, and we're here to support your growth every step of the way. That's why at Google Play, our teams work tirelessly behind the scenes to make compliance easier for you, providing a safe, trusted, and thriving marketplace for you and your users.

Scaling a trusted ecosystem globally

    • Simplified Compliance: We have tools and resources to help you navigate international regulations, including consumer protection and payment compliance, so you can focus on building innovative apps and reaching a wider audience.
    • Security and Trust: We prioritize user safety with the best of Google's technology. Our Play Protect service scans billions of apps daily, and we prevented over $4 billion in fraudulent and abusive transactions in 2022 and 2023 combined. We also continue to invest in innovative features like passwordless risk-based authentication for purchases in Korea that helps prevent fraudulent purchases. This commitment to security builds consumer trust and confidence in Play and the broader Android ecosystem, which ultimately helps all developers succeed.

Unifying a platform for growth and efficiency

We're committed to investing in a seamless and efficient experience for developers on Google Play. Our platform helps you grow your business; here's how:

    • Flexible Tax Platform: We're simplifying your tax management by streamlining processes, providing clear guidance, and automating where possible so you can focus on building great apps. For example, in response to recent regulations, we're helping apply lower withholding tax rates to qualifying developers located in India, directly boosting their take-home earnings.
    • Streamlined Onboarding: Our flexible onboarding process guides you through various global compliance requirements, ensuring a smooth and efficient start.
    • Effortless Accounting: Gain clear insights into your earnings and transactions with our powerful tools and tailored reports, empowering you to make informed business decisions.
    • Enhanced User Conversion: We're always finding ways to make it easier for users to subscribe to your service, buy your app or make in-app purchases. For example, we're helping more users store their payment information so they can make purchases with a single tap. We're also adding experimentation features to help you test buy flows and optimize user conversions.

We're dedicated to supporting your growth in an ever-changing regulatory landscape and are constantly working to make Google Play the best platform for developers to thrive. Stay tuned for updates on new features, tools, and resources designed to help you grow your business and navigate the evolving apps and games landscape.



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Google for Work security: Announcing Data Loss Prevention to wrap up 2015

Posted by Suzanne Frey, Director, Security, Trust, and Privacy, Google Apps

Every company has data that it must keep secure — whether that data is about confidential innovations, strategic plans or sensitive HR issues — keeping all of your data safe from inadvertent or purposeful leaks needs to be simple, quick and reliable. Google for Work already helps admins manage information security with tools such as encryption, sharing controls, mobile device management and two-factor authentication. However, sometimes user actions compromise the best of all of these controls; for example, a user might hit “Reply all” when meaning to send a private message with sensitive content.

Starting today, if you’re a Google Apps Unlimited customer, Data Loss Prevention (DLP) for Gmail will add another layer of protection to prevent sensitive information from being revealed to those who shouldn’t have it.

How Gmail DLP works

Organizations may have a policy that the Sales department shouldn’t share customer credit card information with vendors. And to keep information safe, admins can easily set up a DLP policy by selecting “Credit Card Numbers” from a library of predefined content detectors. Gmail DLP will automatically check all outgoing emails from the Sales department and take action based on what the admin has specified: either quarantine the email for review, tell users to modify the information or block the email from being sent and notify the sender. These checks don’t just apply to email text, but also to content inside common attachment types ― such as documents, presentations and spreadsheets. And admins can also create custom rules with keywords and regular expressions.


Check out the DLP whitepaper for more information including the full list of predefined content creators, and learn how to get started. Gmail DLP is the first step in a long-term investment to bring rule-based security across Google Apps. We’re working on bringing DLP to Google Drive early next year, along with other rule based security systems.

As we round out the year, let’s take a look at some of the other work we brought to our services in 2015 to enhance the security, privacy and the control you have on your information.

  • To verify the good work we do on privacy, we were one of the first cloud providers to invite an independent auditor to show that our privacy practices for Google Apps for Work and Google Apps for Education comply with the latest ISO/IEC 27018:2014 privacy standards. These confirm for example, that we don’t use customer data for advertising.
  • To make security easier for all, we've expanded our security toolset:
    • We introduced Security Keys to make two-step verification more convenient and provide better protection against phishing. For admins, we released Google Apps identity services, which allows secure single sign on access with SAML and OIDC support and we delivered device (MDM) and app (MAM) Mobile Management across Google Apps.
    • We launched Postmaster tools to help Gmail users better handle large volumes of mail and report spam.
    • For Google Cloud developers, the Cloud Security Scanner allows you to easily scan your application for common vulnerabilities (such as cross-site scripting (XSS) and mixed content).
    • For those who want the power and flexibility of public cloud computing and want to bring their own encryption keys, we announced Customer-Supplied Encryption Keys for Google Cloud Platform.
    • To give more transparency on how email security, even beyond Gmail, is changing over the years we published the Safer Email report.
  • We introduced new sharing features, alerts and audit events to Google Drive for Google Apps Unlimited customers. For example, administrators can now create custom alerts and disable the downloading, printing or copying of files with Information Rights Management (IRM). New sharing settings give employees better control within their organization unit and now admins can let them reset their own passwords.
  • Google Groups audit settings allow better tracking of Groups memberships. For all, the launch of google.com/privacy gives better control over personal data and Android for Work makes it easier to keep personal and work data separate on employee devices.

Companies are moving to the Cloud for all kinds of reasons, but Security and Trust remain critical and predominant differentiators between providers. That’s why millions of businesses trust Google to do the daily heavy lifting in security ─ preventing, testing, monitoring, upgrading and patching, while working towards the future. Because Google was born in the cloud, we’ve built security from the ground up across our entire technology stack, from the data centers to the servers to the services and features we provide across all of your devices. No other Cloud provider can claim this degree of security investment at every single layer.

While 2015 was a great year, there’s a lot more in store for 2016. To learn more about how our technology is evolving, please join us at the Enigma conference in San Francisco on January 25th to discuss electronic crime, security and privacy ideas that matter.