Tag Archives: growth

Getting screen brightness right for every user

Posted by Ben Murdoch, Software Engineer and Michael Wright, Android Framework Engineer

The screen on a mobile device is critical to the user experience. The improved Adaptive Brightness feature in Android P automatically manages the display to match your preferences for brightness level so you get the best experience, whatever the current lighting environment.

Screen brightness in Android is managed via Quick Settings or via the settings app

(Settings → Display → Brightness Level).

In Android Pie, Adaptive Brightness is enabled by default (Settings → Display → Adaptive Brightness).

While enabled, Android automatically selects a screen brightness that's suitable for the user's current ambient light conditions. Prior to Android Pie, the brightness slider didn't represent an absolute screen brightness level, but a global adjustment factor for boosting or reducing the device manufacturer's preset screen brightness curve across all ambient light levels:

* Setting the slider to center resulted in the device using the preset.

* Setting the slider to the left of center applied a negative scale factor, making the screen dimmer than the preset.

* Setting the slider to the right of center applied a positive scale factor, making the screen brighter than the preset.

So, under low ambient light conditions, you might prefer a brighter screen than the preset level and move the brightness slider up accordingly. But, because that adjustment would boost the brightness at all ambient light levels, you might find yourself needing to move the brightness slider back down in brighter ambient light. And so on, back and forth.

To improve this experience, we've introduced two important changes to screen brightness in Android Pie:

  1. Better slider control
  2. Personalization of the brightness level

Better slider control

The slider control now represents absolute screen brightness rather than the global adjustment factor. That means that you may see it move on its own while Adaptive Brightness is on. This is expected behavior!

Humans perceive brightness on a logarithmic rather than linear scale1. That means changes in screen brightness are much more noticeable when the screen is dark versus bright. To match this difference in perception, we updated the brightness slider UI in the notification shade and System Settings app to work on a more human-like scale. This means you may need to move the slider farther to the right than you did on previous versions of Android for the same absolute screen brightness, and that when setting a dark screen brightness you have more precise control over exactly which brightness to set.

Personalization of screen brightness

Prior to Android P, when developing a new Android device the device manufacturer would determine a baseline mapping from ambient brightness to screen brightness based on the display manufacturer's recommendation and a bit of experimentation. All users of that device would receive the same baseline mapping and, while using the device, move the brightness slider around to set their global adjustment factor. To determine the final screen brightness, the system would first look at the room brightness and the baseline mapping to find the default screen brightness for that situation, and then apply the global adjustment factor.

What we found is that in many cases this global adjustment factor didn't adequately capture personal preferences - that is, users tended to change the slider often for new lighting environments.

For Android Pie we worked with researchers from DeepMind to build a machine learning model that will observe the interactions that a user makes with the screen brightness slider, and train on-device to personalise the mapping of ambient light level to screen brightness.

This means that Android will learn what screen brightness is comfortable for a user in a given lighting environment. The user teaches it by manually adjusting the slider, and, as the software trains over time, the user should need to make fewer manual adjustments. In testing the feature, we've observed that after a week almost half our test users are making fewer manual adjustments while the total number of slider interactions across all internal test users was reduced by over 10%. The model that we've developed is updatable and will be tuned based on real world usage now that Android Pie has been released. This means that the model will continue to get better over time.

We believe that screen brightness is one of those things that should just work, and these changes in Android Pie are a step towards realizing that. For the best performance no matter where you are models run directly on the device rather than the cloud, and train overnight while the device charges.

The improved Adaptive Brightness feature is now available on Pixel devices and we are working with our OEM partners now to incorporate Adaptive Brightness into Android Pie builds for their devices.

Notes

  1. https://en.wikipedia.org/wiki/Weber%E2%80%93Fechner_law#Vision ↩

Tips from developers Peak and Soundcloud on how to grow your startup on Google Play


Posted by Francesca Di Felice, Developer Marketing at Google Play

At Playtime 2016, Google Play's series of developer events, we met with top app and game developers from around the world to share learnings on how to build successful businesses on Google Play. Several startups, including game developer Peaklabs and audio platform SoundCloud, presented on stage their own best practices for growth, which you might find helpful.

Testing for growth, by Peak

Hear from Kevin Shanahan, Product Manager from Peak, a brain training app, on how to grow sustainably.



  • Test lots of ideas: You can't be sure of what will work and what won't, so you need to test lots of ideas. Peak ran four different tests to try to increase conversions to Pro (their subscriber offering):
  1. Made the ability to replay games a Pro feature
  2. Reduced price of Pro by 25% in top 2 markets
  3. Bundled add-on modules from partners into Pro
  4. Showed a preview of Pro-only content
          One of these tests resulted in a 50% increase in conversions.

  • Get the basics right: Start with a great product and have a data-informed culture. Don't only test app features, experimenting your store listing using store listing experiments is also important.
  • Build a robust A/B testing process: Having a well-defined A/B testing process and a system for tracking your experiments is key to testing quickly and effectively.

Improving user retention, by SoundCloud

Andy Carvell, former Product Manager at SoundCloud, an online audio distribution platform that enables its users to upload, record, promote, and share their originally-created sounds, explains how they focus on retention to improve growth.

 

  • Design your retention strategy: Apps with poor retention grow slowly. To increase your retention you should:
    • Convert new users to repeat visitors by providing a strong onboarding experience for new users and taking a high-touch approach during the first days and weeks.
    • Increase visit frequency within this group by providing frequent, timely, and relevant messaging about content or activity on the platform.
    • Target returning users who were not seen over the last period, who are 'at risk of churn' users, by giving them reasons to come back for another session before losing them.
    • Re-activate lapsed (long-term churned) users with campaigns to remind them about your app and offer an incentive to return.
  • Build 'growth machines': Create repeatable processes that testing has proven to positively impact retention, retaining users, and preventing churn.
  • Use activity notifications in a personalised and effective way: At SoundCloud there are plenty of things that happen when users are not in the app that might be relevant to them, for example new content releases or social interactions. They tested 5 new notification types, always keeping a control group to better keep track of the impact, and managed to increase retention in a 5%. Watch the video above for more of Andy's tips on making better use of notifications.

Other speakers, such as Silicon Valley VC Greylock, have also shared their tips for startup growth. Watch more sessions from this year's Playtime events to learn best practices from other apps and game partners, and the Google Play team. Get the Playbook for Developers app to stay up to date with news and tips to help you grow a successful business on Google Play.

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Android Developer Story: PicMix reaches global audience on Google Play

Posted by Lily Sheringham, Google Play team

Inovidea Magna Global, is the developer of PicMix, a photo and video editing app, which has now evolved into an interest based social media platform powered by content discovery and social commerce. It has 27 million users worldwide, 65% of which are outside of its home market in Indonesia.

Hear Calvin Kizana, CEO, and Sandy Colondam, Co-founder, explain how they used Google Play tools, such as Store Listing Experiments and Material Design, to create a high quality app which appeals to a global audience.

Learn more about store listing experiments and find out how to get started with Material Design. Also, get the Playbook for Developers app and stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.