Tag Archives: active view

Global Spotlight: Converting pageviews into revenue

Welcome back to our Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English) which for current AdSense publishers, this presents an opportunity to grow your audience globally.

The Global Spotlight is a series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.


Our last spotlight shared insights on why you should cater to mobile first users.  Now that you have a site optimized for mobile users and with  high quality, relevant content, here’s how you can convert your traffic into revenue and turn your #PassionIntoProfit.



First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:


  1. Replace 320x50 ad units with 320x100 
  2. Move ads at least 150 pixels away from content to cut accidental clicks
  3. Use page-level ads designed for mobile devices. More on page levels below

Learn more tips on boosting mobile ad viewability in this blog post.

Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.

Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience.
 
There you have it, our 3-step strategy to help you expand, or start, your site in India. 
  1. Do your research
    1. Use Google’s research tools
    2. Understand the users in India
    3. Apply your micro-moments strategy
  2. Go mobile or don’t go at all. And make it fast. 
    1. Understand how mobile devices are used
    2. Increase your page speed
    3. Leverage Google’s mobile resources
  3. Convert page views into revenue 
    1. Optimizing for viewability
    2. Use the right ad sizes
    3. Try Page-level ads
Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.

If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense.

 
Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!

Posted by Jay Castro, from the AdSense Team

Source: Inside AdSense


Deliver more viewable impressions to get your ads seen



Viewability is a trendy word in the advertising world. This popular metric has become key for advertisers to measure the success of an ad campaign. But what is Viewability?

Viewability is the measurement of a viewable ad impression, meaning that it has appeared within a user’s browser and had the opportunity to be seen. The Interactive Advertising Bureau (IAB) defines a viewable impression as an ad that meets the following criteria:

50% of the ad’s pixels are visible in the browser window for a continuous one second.

Think with Google says “If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters.” For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers.

Global events are opportunities for advertisers to connect with larger audiences and create brand awareness. For advertisers with these goals in mind, viewability matters. Here are a few resources to help get your ads seen this summer.


See Google’s Active View in action and move towards delivering more viewable impressions this summer.

New to AdSense? Sign up now and start drawing the crowd.


Posted by Barbara Sarti, from the AdSense team

Source: Inside AdSense


Four ways to boost your ad viewability on mobile

What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens.


What’s viewability?

Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for.

Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.

That means an ad unit on the first screen ("above the fold") will be counted as viewable if a user opens the screen for one second, but an ad below the first screen will not be counted unless the viewer scrolls down. Check out this interactive demo to see how viewability works first hand.

Why does viewability matter?

Advertisers naturally tend to bid more for viewable impressions because they have a higher chance of being seen and as a result more likely to engage an advertiser's target audience. 

Smart advertisers are paying closer attention to the ads that they are paying for and are looking to ensure that the ads they buy have a chance to be seen by users. One way to track viewability is to check the Active View index in AdSense; it shows the percentage of ads that are viewable out of the total number of ads counted on the page. If one out of two ads are viewable, the rating is 50%.  

Viewability helps both advertisers and publishers. It lets advertisers identify their high- and low-value inventory and adjust budgets and targets to maximize reach and ROI. As they learn which inventory has the highest viewability, advertisers can better set their advertising strategies.

For publishers like you, focusing on viewability will increase the long-term value of your inventory. If an ad unit is rarely viewed, you may learn that viewers don't scroll to that area, quickly scroll past it, or that the ad size or format may need adjustment. You can discover the most (and least) valuable spots on your pages and optimize your ad units accordingly, rather than just scattering as many ads as possible.

How do I create more viewable impressions on mobile?

While numbers vary, a viewability index of around 50% is fairly typical. In general, the higher the index, the more people are seeing your ads ― although few sites reach 100%. On smaller mobile screens, publishers should consider which ad sizes earn them the most in different placements on their pages.

Here are four ways publishers can optimize their mobile viewability:

  1. Replace 320x50 ad units with 320x100. Revenue per thousand impressions (RPM) tend to increase when you move to the large mobile banner ad. By using the 320x100 ad unit, you allow the 320x50 ad to compete as well, doubling the fill-rate competition. The best practice is to put the ad just above the fold.
  2. Use 300x250 ads for a potential increase in fill rates and RPMs. 300x250 is built to fit most mobile screens. It also tends to have a high fill rate (and higher RPMs) since many advertisers prefer this size. Research has shown that a 300x250 ad unit placed just below the fold could generate an approximate 50% viewability rate, helping you to maximize the impact of your ad space.
  3. Cut accidental clicks by moving ads at least 150 pixels away from content. As you improve viewability, you can also improve the user experience and decrease spam rates by leaving room between ads and the context. 150 pixels of space is a good starting point; test and adjust to see what works best with your content.
  4. Use page-level ads designed for mobile devices. To keep pace with the trend to mobile, Google AdSense has launched two kinds of page-level ads: anchor ads and vignettes. Both are designed to increase mobile viewability. Anchor ads, as their name implies, stick to the bottom of the page as the user scrolls. They are smooth and easily dismissed, and they are typically reserved for high RPM ads. 

Vignettes are full-screen ads that appear as users move between pages on a website. These pre-loaded ads display immediately as the user leaves a page, so there's no waiting, and users can dismiss them at any time. Vignettes are reserved for the highest-paying ad impressions.

Summary

Viewability is a publisher's friend. It can help you understand the real performance of every ad to improve your strategy for ad formats and placement. It can also help you increase your revenues in a smarter way. 

Viewability is still relatively new in digital advertising. More and more advertisers are taking the index into account as they allocate future budgets. If you're a publisher, it's a good idea to get ahead of the curve on viewability data and start making adjustments now. Take a look at this infographic for more best practices on how to improve the viewability of your site.



Posted by Silu Luo, from the AdSense Team

Source: Inside AdSense


Viewability Spotlight for Sellers: 3 loading methods that can optimize your viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, 3 speedy ways to improve viewability, and 4 ways to improve ad layouts for better viewability. In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates.

Here is today's recommendation:



We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

Posted by Anish Kattukaran 

Source: Inside AdSense


Viewability Spotlight for Sellers: 3 loading methods that can optimize your viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, 3 speedy ways to improve viewability, and 4 ways to improve ad layouts for better viewability. In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates.

Here is today's recommendation:

We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

Posted by Anish Kattukaran,
Product Marketing Manager

Source: Inside AdMob


Viewability Spotlight for Sellers: 4 ways to improve ad layouts for better viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, and 3 speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates.

Here is today's recommendation:




We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.

Posted by Anish Kattukaran 

Source: Inside AdSense


Viewability Spotlight for Sellers: 4 ways to improve ad layouts for better viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, and 3 speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates.

Here is today's recommendation:

We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.

Source: Inside AdMob


Viewability Spotlight for Sellers: 3 Speedy Ways To Improve Viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

Recently on the blog, we focused on 2 tips for enabling viewability measurement. In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:



We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates.

Posted by Anish Kattukaran,
Product Marketing Manager

Source: Inside AdMob


Viewability Spotlight for Sellers: 3 speedy ways to improve viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

Recently on the blog, we focused on 2 tips for enabling viewability measurement. In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:



We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates.

Posted by Anish Kattukaran,
Product Marketing Manager

Source: Inside AdSense


Viewability Spotlight for Sellers: 2 tips to enable viewability measurement

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:



We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. 

In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability.

Posted by Anish Kattukaran,
Product Marketing Manager

Source: Inside AdSense