Tag Archives: Best Practice

Create and share winning content

6 minute read

Content is everything we consume online. Users arrive on a site to be educated, entertained, inspired, or complete a task.

Content is how you win new site visitors, and how you entice them to return. So it’s important to remember that, though ads are driving revenue, content should be the focal point of every page.

With that in mind, part three of our series for new publishers focuses on how to plan, write, and promote great content. If you missed part one (AdSense 101) or part two (AdSense best practices), then check them out and get caught up.

The keys to engaging, shareable content

Be targeted, consistent, and frequent: Take the time to figure out who is reading your content and which topics they engage with most (we’ll get into the mechanics of this later on). Update your site as often as possible with fresh content, tailored to your audience.

Use video where possible: People crave video, users from around the world are now watching a billion hours of YouTube’s incredible content every single day! Video personalizes your brand and can boost the amount of time user’s spend on your site.

Be readable: Successful online content is scannable and snappy; follow these best practices to make sure your articles look enticing to viewers:

Don’t use more than 7 sentences per paragraph
Keep your column width between 700 and 800 pixels
Organize your content with headers and subheaders.

Stay on top of trends: Use online tools like Google Trends to identify subjects your audience is interested in, and discuss them while they’re still fresh. Trends is also really useful for location targeting - identifying popular topics and keywords in your target areas.

Incorporate evergreen content: Evergreen content is information that stays useful and relevant no matter when it’s consumed. While trending topics should be used to generate buzz, evergreen content will bring a consistent source of referral traffic that may boost your position on organic search pages.

Figure out what works, and do more of it

If you haven’t already, it’s a good idea to link Google Analytics and AdSense. Otherwise, the following recommendations will not be applicable for you.

Content groups allow you to bundle your content into different lists, to analyze the themes that drive most engagement with your audience. For example, if you run a digital marketing blog, you could create content groups around SEO, social media, PPC campaigns etc.

After setting your groups, use the AdSense page report to view and compare metrics. You may discover that your audience is interested in one particular theme - if so, try to focus on that topic more at the expense of groups with less engagement. For example, if your foodie blog has more views on food truck review articles than any other group, then adapt your content strategy to include more of that content.

The Landing Page report in Google Analytics helps you understand where users landed on your site, and where they left from. This will give you insights into the type of content that draws visitors from external sites, and may highlight content that should be re-worked due to poor metrics.

To get the most value from the Landing Page report, track the following:

Look for pages with high bounce rates. If you find that one or two areas of your site drive your users towards the exit, then ask yourself what you could do to improve them.
If you’ve got quality content that’s not attracting new visitors, then play with the headline or experiment with different primary images to promote it.
Analyze page speed. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. If some of your pages are slower than others, then it’s likely they contain bloated elements. Consider compressing images or getting rid of animated files. Check out the tactical recommendations to increase page speed in part two of this series.

Plan ahead with your audience in mind

Use the Demographics and Interests tab in your Google Analytics account to understand who’s reading your content, and what their interests are (you’ll need to enable this feature before getting started).

The Demographics report will give you insights into the age and gender of your audience, and allows you to segment these groups to see how different people react to your content.

Use the Interest report to shape your content to your audience’s interests, and identify upcoming events they may be interested in. For example, if fans of your digital marketing blog are also interested in new technology and gadgets, you could mention these learnings across your social channels to increase your following.

At this point, you’ll have accumulated data from content grouping, as well as the Landing Page, Demographics, and Insights reports. Use it all to paint a picture of your average user, what they enjoy, what they dislike - then use those insights to build a content calendar.

A content calendar will allow you to plan a content strategy that’s focused on the topics you know your audience enjoys. Be sure to research seasonal events related to your industry or product, so you can discuss them while they’re still relevant.

Build an audience on social

Growing an audience on social media can provide publishers with a consistent source of referral traffic to their sites. As with content, the best way to compel users to follow your social accounts is to provide them with consistent value.

Here’s some tips to help you set up and maintain a strong social presence:

Don’t be too self-promotional. You’ll want to link back to your content, but if that’s all you focus on, potential followers will lose interest.
Use your content calendar to prepare posts around upcoming events in advance. Users care less about an Oscars tweet a week after the ceremony.
Create relationships with influencers. Retweet them, mention them in a favorable way, and link to their content. These relationships can lead to guest-blogging opportunities or retweets from an account with a large audience. This tactic can help you break through your current organic reach to access new users.
Build relationships with your users. Answer their questions promptly, engage with them in conversations. If your audience feels valued, they’ll be much more likely to help you promote your content.
Use Google Trends to discover trending topics on a daily basis, and tie in posts with popular conversations.

For a list of helpful tools to help you manage your social accounts and build your audience, read our ‘Amplify your content with social’ blog post.

And make sure to check in next week, when our series for new publishers continues with a post on improving performance to potentially maximize profits.

If you think AdSense is a fit for your site, then sign up now and get started.

‘Til next time.

Posted by: Jay Castro, @jayciro

Source: Inside AdSense

Three ways to grow ad revenue this holiday season

A staggering $6.9 billion was spent on mobile digital ads in Q4 2015. In this second installment of the #SuccessStack, learn how you can claim your share of advertising budgets spent this quarter and grow your revenue.

Tip 1: The early bird catches the worm

Does it feel like the holiday season gets bigger and starts earlier every year? You’re not wrong. This year Black Friday set a new record with over $3 billion in online sales. The entire holiday shopping season has evolved into a truly multi-month, online affair.

Take advantage of the holiday ad spending spree by placing ads on your site. A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, when the holiday season is in full swing, you can use experiments to measure and improve your use of ad space further.

Tip 2: Tailor your content to what users are looking for

The holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item. For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes.

To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight. Try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.

Tip 3: Use the right advertising partner

Partner with an ad network that can help you earn more during this peak advertising period. AdSense, with its access to millions of Google AdWords advertisers offers an easy, profitable and low touch advertising solution.

Already an AdSense user? Enjoy an expert consultation to walk you through DoubleClick’s suite of tools to help you manage and optimize the ad inventory on your site. It could help you grow your revenues even further this holiday season.

*Google/Luth Research, U.S. Google partnered with Luth to analyze the digital activity of its opt-in panel participants. The data was analyzed between April and Aug. 2016.

Source: Inside AdSense

Put your users first with the four S’: Speed, Scroll, Style, Simple

We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’.

If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit.

1. Speed

We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.

But somehow publishers aren’t responding to this primal need that we all know as users.

According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.

But how does this impact me? Well, the report also states that…

53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

By now we think you’re sold on speed. So what’s next?

Understand your site’s speed with these resources

Consider one of the following quick fixes

Get our mobile web speed toolkit and...

Measure your site’s performance
Assess the different components impacting speed
Prioritize the order your site loads
Test, remeasure and repeat to improve your site speed

2. Scroll

The magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.

There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution.

Infinite scroll is great for ...

UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.
Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard.
Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it.
Publishers considering mobile first (aren’t we all?!).

Watch out for …

Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll.

3. Style

Style should never be an afterthought. You and your users want to interact with something that looks good and feels good.

There are two primary components to style: content style & ad style.

First: Content Style

Great websites are able to maintain a consistent style across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content.

Choose a color scheme and stick to it
Choose a layout and stick to it
Choose a theme and stick to it

We can’t stress this enough - stick to it.

As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience.

If you're up for the challenge, check out more on responsive design.

Second: Ad Style

In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. The good news? It’s 2016 and now you have the ability to make a profit and maintain your site’s style.

When implementing ads think about what makes sense for you and your users.

Consider responsive ads that automatically adapt to the user’s screen size
See if native ads are right for your site. If so, you can modify to match the look and feel of your site
Add matched content units, allowing your users to interact with more relevant content

Here's a sample of a native ad design.

Most importantly use ads to complement the content of your site. Since content is king, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, this includes the ads on your site.

Place ads at natural breaks or where the user’s attention may have waned. Not only will this improve user experience but it also may encourage a higher CTR and increased audience engagement.

4. Simple

Keep it simple, folks.

This rule underlines most everything that is targeted towards consumers, but it is even more important for a mobile first audience.

When it comes to consuming digital content, we’re a generation of hungry hippos. We want headlines, snippets, concise and clear information. We want minimalist design with streamlined content and easy navigation.

Tips on keeping it simple

Make it touch friendly. What’s easier than that?
Bullet points make your content easily consumable
Be brief in sign-ups. If your site requires users to sign-up or sign-in, keep input requirements to a minimum or consider adding a Google sign-in option to speed up the process

So there you have it; the four S’ of user experience: speed, scroll, style, simple. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit.

Posted by: Sarah Hornsey, from the AdSense team

Source: Inside AdSense

Best Practices to avoid policy violations

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy. To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing.

1. Don’t click on your own ads

Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.

2. Think like a user

Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover their needs.

3. Keep it family-friendly and legal Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to our policies is: if you wouldn’t want to share this content at a family dinner, or view it at your boss’s office, you shouldn’t place AdSense code on it.

4. Maximize content, not ads per page Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page.

5. Avoid deceptive layoutsKeep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.

6. Create unique content Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.

7. Track your traffic Your traffic should be organic. Set up alerts using Google Analytics to quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.

8. Follow the Code of Implementation GuideAlways follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support.

Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.

Posted by: Anastasia Almiasheva from the AdSense team

Source: Inside AdSense

3 tips to make your content easy to consume

Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience.

According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact.

1. Share your content visually

Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with video have been proven to encourage an extra 2 minutes of time on page compared to sites that don’t.

2. Break things up

Images can be a great way to break up long text. Unbroken, continuous text is time-consuming to read and can make visitors “check out” prematurely; no matter how interesting the topic is. By breaking up a longer content piece with related imagery, you can increase the chances of you audience staying to read more, and hopefully, fulfill a desired action on your site.

3. Make it Social

Seeing how “liked” or “shared” an article is naturally prompts visitors to share their opinion on it, too. Social proof is a powerful influencer when it comes to users engaging with your content. Ways to gain social proof include providing like actions, sharing actions, and even custom actions such as testimonials and reviews.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.

Posted by Jay Castro
Audience Development Specialist
@jayciro

Source: Inside AdSense

Content is king

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app.

Here are a few tips to help you balance ads and content.

1. Content is king.
Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you satisfy their need in the moment that they need it the most. Check out this blog post to learn more about winning these micro-moments.

2. Design your site or app around the user journey.

By making your content the focal point on the page, and following standard web best practices, you can create a site that's visually appealing and easy for your users to use and navigate. Check out the AdSense Guide to Audience Engagement for best practices on designing user journeys, not just web pages.

3. Use ads to complement your site or app.
Ads should always supplement the content on your site, not the other way around. So when you’re placing ad units on your site, consider the user journey and how the ad format will complement your site and provide value for your users. If you want ads to look more natural, and match the feel of your content, consider using native ad units. For example, news and article publishers could consider using the native-style format called Matched content at the bottom of each article to direct readers to other relevant content on the same site. This strategy can help grow readership and your ad business.

4. Test, test, test and test again.

At the end of the day, data will be your source of truth. If you’re considering implementing new ad units, run an AdSense experiment to see how they perform. Also, test the different formats to see what works best for your users and your page.

Remember, content is king and it’s the most important thing to users on your site. So you should always have more content than ads on each page. For more information and best practices, head over to the AdSense Help Center or join our next #AskAdSense office hours on Twitter and Google+.

Posted by: John Brown, Publisher Policy Communications Lead

Source: Inside AdSense

AdSense Global Spotlight: Capture opportunities in Indonesia

Baca dalam Bahasa Indonesia di bawah.

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users[1] and an expected 37% new internet user growth through 2020[2]. Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years[3].

Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their businesses by accelerating their success using AdSense.

“My mission is to empower my partners to pursue their passion and gain financial independence by creating content that they love.”
Here are Jeanny’s top three tips for publishers who are looking to expand into or start their business in Indonesia.

1. Optimize your site for mobile to meet the needs of Indonesian users
Indonesia is a mobile-first market where 65% of Indonesians access the internet via their smartphones more often than a desktop or tablet and urban Indonesians spend three times more of their daily online time with their smartphone rather than a desktop[4]. It’s extremely important to optimize your sites user experience and ad strategy for the large number of Indonesian users accessing content via smartphones.

Here are two resources to help you optimize your content for mobile users:

Download the #AdSenseGuide to Mobile Web Success to learn best practices on how to make the most of every mobile opportunity.
Use Page-level ads. Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience. Implementing Page-level ads is easy. Check out this 2-minutes tutorial that will walk you through the process.

2. Audience engagement is key to increasing your presence in Indonesia
Engaging your audience is all about telling the story that users are looking for, in a unique and creative way. As publishers, it’s your role to make it easy for users to consume content. Easy to consume content creates more chances to engage with an audience, ultimately yielding greater ad impressions.

Here are two resources Jeanny shares with publishers that want to engage with an audience:

Download the #AdSenseGuide to Audience Engagement. This eBook is packed with tips to help make your content easy to consume.
Use the free AdSense content recommendation tool, Matched content, to encourage your site visitors to consume more of your content. Place the Matched content unit at the bottom of your articles and it will promote additional contextually relevant and personalized articles from your site. Check if your account is eligible for Matched content here.

3. Ensure that your site is policy-compliant
Understanding AdSense Policy will help Indonesian publishers to build a healthy and sustainable business in the long-term. Here're some tips Jeanny usually gives to her publishers:

Understand the AdSense Program Policies.
Avoid accidental clicks on your own ads and notify us if there is invalid activity in your account
Check your AdSense-registered email regularly. If you receive a policy warning email, quickly fix your policy violations. If your ads get disabled, fix your policy violations and send an appeal via the form given on the email.

Do you want to hear more from Jeanny about successfully monetizing your content in Indonesia? She regularly hosts live Hangout on Air sessions with her publishers to talk through best practices, ad placement tips, and ways to grow your business. Be sure to register your interest to receive updates on the next session. Until then, you can watch a recording of a recent Hangout on Air she hosted about Policy and Mobile Web Optimization.

Stay tuned for the next global market spotlight. In the meantime, be sure to follow us on Twitter and Google+ to hear updates and account optimization tips. Also, check out Google Indonesia on Twitter, they curate great content to grow you business in Indonesia.

Posted by: Ha Truong, from the AdSense Emerging Markets Team

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Semakin banyak pengguna dari seluruh dunia yang mendapatkan akses ke informasi secara online. Untuk penayang AdSense saat ini, kondisi ini menghadirkan peluang untuk menumbuhkan pengunjung situs secara global. Seri AdSense Global Spotlight baru ini dapat membantu mengajarkan, menginspirasi, dan memberi Anda wawasan tentang cara mengembangkan bisnis dan membagikan konten di pasar negara berkembang.

Pada kesempatan ini, kami ingin mengajak Anda ke Indonesia, negara kepulauan dengan 17.000 pulau dan berpenduduk 260 juta orang. Penetrasi internet di Indonesia sedang mengalami perkembangan pesat dengan pengguna internet berjumlah sekitar 100 juta orang dan pertumbuhan pengguna internet baru sampai tahun 2020 diharapkan mencapai 37% Pendapatan iklan online Indonesia juga diharapkan tumbuh secara agresif - dengan pertumbuhan tahunan dalam pembelanjaan iklan digital diharapkan mencapai lebih dari 40% dalam beberapa tahun ke depan [3].

Jeanny Haliman adalah Manager Mitra Strategis AdSense yang memiliki akar kuat di Indonesia. Ia membantu para penayang di negara asalnya, Indonesia, dalam mengembangkan bisnis dan menyukseskan monetisasi mereka menggunakan AdSense.

“Misi saya adalah memberdayakan mitra untuk mengejar cita-cita mereka dan mendapatkan sokongan finansial secara independen ketika mereka membuat konten yang mereka sukai.”
Berikut adalah tiga tips utama dari Jeanny untuk penayang yang ingin berekspansi atau memulai bisnisnya di Indonesia.

1. Optimalkan situs mobile untuk memenuhi kebutuhan pengguna Indonesia:
Indonesia adalah pasar yang didominasi pengguna seluler. 65% orang Indonesia mengakses internet lebih banyak melalui ponsel dibandingkan melalui desktop atau tablet. Masyarakat kota Indonesia juga menghabiskan waktu harian online-nya tiga kali lebih sering di ponsel dibandingkan di desktop4] Penting sekali untuk mengoptimalkan pengalaman pengguna dan strategi iklan di situs Anda untuk sebagian besar pengguna Indonesia yang mengakses konten melalui ponsel.

Berikut adalah dua sumber referensi untuk membantu Anda mengoptimalkan konten bagi pengguna seluler:

Unduh The #AdSenseGuide to Mobile Web Success untuk mempelajari praktik terbaik cara memaksimalkan setiap peluang seluler.
Gunakan Iklan tingkat laman. Iklan tingkat laman adalah jenis format iklan yang menawarkan cara baru dan inovatif untuk membantu Anda memperoleh uang dari konten seluler. Iklan tingkat laman ini didesain untuk menampilkan secara otomatis format iklan seluler yang tepat pada waktu yang tepat - berpotensi meningkatkan penghasilan tanpa mengganggu pengalaman seluler pengguna. Selain itu, iklan tingkat laman mudah diterapkan. Lihat tutorial 2 menit yang akan memandu Anda melalui prosesnya.

2. Memikat pembaca adalah kunci untuk meningkatkan kehadiran Anda di Indonesia
Konsep dasar dalam memikat pembaca adalah dengan memberikan konten yang dicari pengguna situs, dengan cara yang unik dan kreatif. Sebagai penayang, misi Anda adalah mempermudah pembaca untuk menikmati konten Anda. Hal ini dapat memikat pembaca untuk membaca lebih banyak konten di situs anda, yang pada akhirnya menghasilkan jumlah tayangan iklan yang lebih besar.

Berikut adalah dua sumber referensi yang dibagikan oleh Jeanny kepada penayang:

Unduh #AdSenseGuide to Audience Engagement. E-buku ini dilengkapi sejumlah tips untuk membantu membuat konten Anda mudah dinikmati.
Gunakan fitur rekomendasi konten AdSense gratis, yaitu Konten yang sesuai, untuk mendorong pengunjung situs menikmati lebih banyak konten Anda. Tempatkan unit Konten yang sesuai di bawah artikel Anda, yang kemudian akan mempromosikan artikel tambahan dari situs anda yang relevan secara kontekstual. Periksa kelayakan situs Anda untuk Konten yang sesuai di sini.

3. Pastikan situs Anda mematuhi kebijakan
Memahami Kebijakan AdSense akan membantu penayang Indonesia membangun bisnis yang sehat dan berkelanjutan dalam jangka panjang. Berikut beberapa tips yang biasanya diberikan oleh Jeanny kepada penayang:

Pahami Kebijakan Program AdSense.
Hindari klik yang tidak disengaja di iklan Anda sendiri dan beri tahu kami jika ada aktivitas tidak valid di akun Anda
Periksa email yang terdaftar di AdSense secara teratur. Jika Anda menerima email peringatan kebijakan, perbaiki pelanggaran kebijakan secepatnya. Jika iklan Anda dinonaktifkan, perbaiki pelanggaran kebijakan dan ajukan banding melalui formulir yang diberikan dalam email.

Apakah Anda ingin mendengar lebih banyak dari Jeanny tentang memonetisasi konten dengan sukses di Indonesia? Ia secara rutin memandu sesi Siaran Hangout bersama penayangnya untuk mendiskusikan praktik terbaik, tips penempatan iklan, dan cara mengembangkan bisnis. Pastikan untuk mendaftarkan minat Anda untuk menerima informasi terbaru tentang sesi berikutnya. Sementara itu, Anda dapat menonton rekaman Siaran Hangout terbaru yang dipandunya tentang Kebijakan dan Pengoptimalan Web Seluler.

Nantikan AdSense Global Spotlight berikutnya. Sementara itu, pastikan Anda mengikuti kami di Twitter dan Google+ untuk mengetahui informasi dan pengumuman terbaru.

Ha Truong, Dari Tim Pasar Negara Berkembang

Footnotes

eMarketer, Indonesia Internet & Social Media Metrics 2015
eMarketer, Comparative Estimates, 2016
eMarketer, Total Media, Digital and Mobile Ad Spending in Indonesia, 2015
Sample base: Indonesian consumers in 5 urban cities (Jakarta, Bodetabek, Bandung, Semarang, Surabaya) Source: Google / GfK Indonesia Digital Habits Study (2015)

Source: Inside AdSense

The secret to share-worthy content

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence.

Here are some tips to help you get into the minds, and hearts, of your audience:

1. Be relatable

Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site.

2. Know what’s trending

Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insights about people in specific regions you are trying to target. Being a thought leader means not only sharing up-to-the-minute industry news with your audience, but also offering insightful observations and predictions of what this may mean down the road. A trusted source is a followed source.

3. Increase your content’s shelf life

While timely articles are great for generating instant buzz, having content that maintains its importance over time yields higher traffic rate overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.

Posted by Jay Castro
Audience Development Specialist
@jayciro

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