Tag Archives: AdSense

Announcing the Google AdSense Site Approvals video series

If you want to start monetizing your online content with Google AdSense but either got an initial rejection or you’re simply not sure where to start, this series will be a useful resource for you. Throughout the episodes you’ll build on your policy knowledge to get your content ready for approval with AdSense. 

Account approval video image

Here’s what the series has in store:

  • Episode 1: Overview: In this video, Aurora (yours truly) and Andy — a publisher in the making — welcome you to the series and take you through a high-level look of the AdSense Site Approvals process.

  • Episode 2: Site Ownership and Basic Checks: Aurora and Andy go through the steps you’ll need to follow to confirm the ownership of the website you’re planning to monetize.

  • Episode 3: Good and Bad Traffic: In this episode, Aurora and Andy define what good and bad traffic look like, to help publishers get their content approved for monetization on Google AdSense.

  • Episode 4: Quality Content: Aurora and Andy help you better understand what good content looks like, how it qualifies you for Google AdSense approval and how we define bad content.

  • Episode 5: Navigation: In this video, Aurora and Andy talk about Navigation — how easy or difficult is it for your users to get around your content — and how important this is when getting your site approved on Google AdSense.

  • Episode 6: Rejections and Next Steps: In the season finale, Andy manages to get his site approved by Google AdSense and himself and Aurora are surprised by a new aspiring AdSense publisher. They provide an overview of what to do to get a site up to standards for monetization with Google AdSense.

Ensuring a healthy digital advertising ecosystem means that we are constantly balancing the needs of users, advertisers and publishers.

Because we’re aware that it’s difficult to run a business while keeping up with policies, restrictions and their updates, my team works very hard meeting content creators where they are. Some might be at the beginning of their journey with AdSense, while others are seasoned industry leads. Our transparency efforts are based on your feedback and requests for educational content; you are the reason why we participate in policy webinars, write blog posts, improve our Help Center articles, collaborate with online media and create video content.

Be sure to keep an eye out for more policy video guides on the Google AdSense YouTube channel. If you have any questions, feel free to visit our Help Center any time, or head over to the Google AdSense Help Community

We hope you enjoy the series!


Source: Inside AdSense


Reminder to migrate to the AdMob API

Starting on October 12, 2021, developers will no longer be able to retrieve AdMob data from the AdSense Management API v1.4. Please start to migrate to the AdMob API which is generally available.

Where can I get my AdMob data?

After October 12th, 2021, using the AdMob API will be the only way you can access your AdMob data programmatically. The AdMob API helps app developers retrieve:

  • metrics that are consistent with the AdMob UI definitions and calculations
  • mediation reports that are not available through the AdSense API

What do I need to do?

Start migrating from the AdSense API to the AdMob API as soon as possible. If you do not complete the migration by October 12th, 2021, you will lose access to AdMob data through the AdSense API, which may impact your ability to make data-driven business decisions.

Follow the instructions in the migration guide to migrate your API workflow. Review these additional resources to support your migration:

Feel free to reach out to us via the AdMob API forum if you have questions or feedback regarding the AdMob API.

Reminder to migrate to the AdMob API

Starting on October 12, 2021, developers will no longer be able to retrieve AdMob data from the AdSense Management API v1.4. Please start to migrate to the AdMob API which is generally available.

Where can I get my AdMob data?

After October 12th, 2021, using the AdMob API will be the only way you can access your AdMob data programmatically. The AdMob API helps app developers retrieve:

  • metrics that are consistent with the AdMob UI definitions and calculations
  • mediation reports that are not available through the AdSense API

What do I need to do?

Start migrating from the AdSense API to the AdMob API as soon as possible. If you do not complete the migration by October 12th, 2021, you will lose access to AdMob data through the AdSense API, which may impact your ability to make data-driven business decisions.

Follow the instructions in the migration guide to migrate your API workflow. Review these additional resources to support your migration:

Feel free to reach out to us via the AdMob API forum if you have questions or feedback regarding the AdMob API.

Find the right Certified Publishing Partner for your monetization needs

Building a sustainable business from a website or app can take time away from the work publishers love the most, creating great content to connect with their audiences. Our Google Certified Publishing Partners are here to help you earn more, find opportunities, and grow your audience. 


To help you select the right partner for your needs, we recently relaunched the Find a Partner page on the Google Certified Publishing Partner website. The new page includes a more detailed list of services that partners offer and more detailed full-page profiles of each company. You can learn more about what a partner specializes in, read publisher success stories and find other useful information to make the right decision.


How Certified Partners can help

Our Certified Partners are experts on Google monetization products and provide innovative solutions and services to support over 50,000 publishers worldwide across all sizes and verticals including news, lifestyle, fashion, gaming and food, among other content categories. Our partners are highly trained and aware of the different challenges that publishers in different verticals face. 

Monetization services

The core solutions that our partners provide are around helping publishers monetize their site or app content to reach their highest potential, using Google Ad Manager, AdMob, or AdSense along with custom products and solutions. This includes ad set-up, trafficking and optimization, programmatic solutions and technical support on a day-to-day basis. 

Many partners also provide focused monetization support in areas like video, mobile apps and custom ad formats. Our partners are here to support you in every step of the monetization process, regardless of your expertise or experience. 

Complementary services 

Beyond monetization, Certified Partners also offer a wide range of additional services to help you grow your business. This includes user acquisition services, content management, page speed optimization, mobile app and website analytics and more. 

You can find the full list of services and definitions here. Certified Publishing Partners may offer additional products and services on their own websites.


Look for the badge

To become certified, service providers are carefully reviewed by Google and must demonstrate product expertise through annual product exams. The official badge also shows that the partner has met quality requirements to ensure their performance and value in the online and apps publishing ecosystem.


Google Certified Publishing Partner badge

Start your search now 

Our partners are prepared to help you improve your results. See how other publishers found success working with a Certified Partner. Then, check out the improved Find a Partner page to begin browsing for the right support. Please keep in mind that each partner might have different criteria and expectations for the publishers they onboard. Additional costs may apply.

Sustainable Monetized Websites: A new video series

The new series Sustainable Monetized Websites is now available on the Google AdSense YouTube channel. 

If you create, manage or monetize online content, you’ll find these videos a handy resource for latest policies and best practices in areas like navigation, user-generated content, unique and original content and more. 

Keep an eye out for more videos in the coming weeks, as my two alter-ego co hosts and I cover topics like Search Console — and even explain how to use the Publisher Policy center and Site Kit to improve your online presence. 

Although you might think that the organic and monetized worlds are very different, the truth is, no matter who you are, everything can be distilled into this mantra:  Focus on your users: create great content.

During a challenging year, we've been creative in sharing these best practices while staying safe. By turning our homes into film sets, we’ve been able to keep creating content to help you get the most out of the web. 

We're really looking forward to continuing to bring you information and best practices on policy topics this year, and hope you enjoy this series as much as we’ve enjoyed making it from my very own home studio.


home office studio

Source: Inside AdSense


Join the Women of AdSense summit

Google AdSense is proud to partner with so many inspiring and successful businesses in Europe, the Middle East and Africa. We believe that the uniqueness of the people running these businesses is integral to what we do, and we love to see this diversity shining through the content you produce. 

We’d like to show our support by inviting you to the Women of AdSense summit, which fosters leadership, inclusion and connection in the AdSense community. March is Women's History Month, a time to highlight the contributions of women throughout history and in contemporary society. We’d love to celebrate with you at the summit, which will take place on Wednesday, March 31 and is free to registered participants.

During the event you will: 

  • Discover opportunities to grow your publishing business through monetization and content development.

  • Hear stories from your fellow women publishers.

  • Learn more about balance and resilience from our guest keynote speaker.

This virtual event is aimed at empowering Women of AdSense across Europe, the Middle East and Africa. However, we welcome anyone who's interested in attending as an ally and supporting women in the workplace and beyond.

Applications will be accepted until Sunday, March 21. Apply to participate in the event and get ready to be inspired!


Source: Inside AdSense


Hear how digital businesses grew in our new podcast, PubCast

PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way. 


You can listen to the miniseries on the [email protected] podcast channel anywhere you find podcasts -- just look for PubCast in the episode title. 


Here’s a peek into our 2021 season: 


1.Shankar Uprety | Creating community and Nepal's most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community. 


2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.


3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming. 


4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.


Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.

Hear how digital businesses grew in our new podcast, PubCast

PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way. 


You can listen to the miniseries on the [email protected] podcast channel anywhere you find podcasts -- just look for PubCast in the episode title. 


Here’s a peek into our 2021 season: 


1.Shankar Uprety | Creating community and Nepal's most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community. 


2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.


3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming. 


4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.


Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.

Join the Women of Publishing webinar series

With our third annual 2021 Women of Publishing Leadership Series, we're eager to accelerate the growth of women-led small-medium publishing businesses and create an international community. The annual program registration is now open, so apply by Sunday, March 7 to join us for our exclusive livestream sessions. 

What you can expect

On March 16, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or Google AdSense. Carrying the spirit of International Women's Day, the first online session kicks off on March 16. 

This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth, share data-driven monetization tactics for web and apps and enable connections with other women. The sessions will also include discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.

The program is designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. New to Google's monetization platforms? We'd love for you to join and learn about how we can partner with you and grow your online business.

Applications close on March 7, 2021. Join the 2021 Women of Publishing community by applying on our website..

A guide to common AdSense policy questions

AdSense program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. Based on feedback from AdSense publishers, we know that there's more we could be doing to make our policies easier to understand. To demystify some common questions, we’re sharing a new infographic with important information on:

  • Google’s digital ecosystem and the role of advertising policies
  • Most frequently faced policy violations 
  • Resolving policy issues and navigating through the AdSense policy center

Check it out below, and don't forget to download or bookmark the infographic with clickable links. 

Google digital advertising ecosystem
Create outstanding content
keep it family safe and legal.jpg
Focus on the user
about the policy center.jpg
policy violations.jpg
AdSense policy resources

Source: Inside AdSense