Tag Archives: AdSense

Welcome to Google AdSense

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in. 

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. More than 2 million publishers, just like you are using it. 

AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy. So get started today!


Welcome to AdSense

Join the Women of Publishing webinar series

The 2020 Women of Publishing Leadership Series is now open for registration. This annual program is designed to facilitate industry connections, provide access to resources, and enable the future growth of women-led small publishing businesses. Apply by February 21 to join us on the live stream sessions, as well as an in-person event bringing together our female publishing community.


What you can expect

This March, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. The first online class kicks off on March 10, just after International Women's Day. 


This multi-part web series will teach you how Google tools can help to fuel the growth of your publishing business. The course will include data-driven monetization tactics for both web and apps, as well as discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.


You can find detailed information about the online course below: 

Keynote

  • Date and time: Tuesday, March 10 at 1:30 PM ET 

  • Summary: Join an honest discussion on one woman’s journey in the publishing industry. We will also discuss how to optimize your audience engagement strategy.


Monetization and Reporting Deep-Dive, Web

  • Date and time: Tuesday, March 17 at 1:30 PM ET

  • Summary: Get a closer look at how to efficiently earn more for your website using the new and improved AdSense Auto ads.


Monetization and Reporting Deep-Dive, Apps

  • Date and time: Thursday, March 19 at 1:30 PM ET

  • Summary: Learn how to think about optimizing your app’s monetization structure and which metrics matter the most in tracking your app’s performance.


Protecting our Digital Ecosystem

  • Date and time: Tuesday, March 24 at 1:30 PM ET

  • Summary: Gain insight on how to maintain user trust and secure your content in an evolving ecosystem.

Google is committed to women’s success in the publishing industry

We’ve seen great strides  toward women’s parity in the global labor market in recent years. However, there’s still work to do. The empowerment of female entrepreneurship is especially critical. Globally, there are less women than men among entrepreneurs, contributing to the 50 percent gap in total income (all types of revenues) between men and women.


The Women of Publishing Leadership Series was designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. Not using Google AdMob, AdSense, or Ad Manager? No worries—join the program to learn which product best suits your business needs.


Applications close on February 21, 2020. Join the 2020 Women of Publishing community by applying on our website.


Source: Inside AdSense


Refining your website’s user experience in 3 steps

There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX). 

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads. 


1. Measure your site’s performance

As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more. 


The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search. 


Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience. 


Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.  


With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks

performance_measurement_tools

2. Design for optimal user experience 

Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.

  • AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices. 

  • Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.

  • Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.

mobile_user

3. Keep mobile front of mind


Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.


  • Your mobile site should contain the same content as your desktop site.

  • Structured data should be present on both versions of your site.

  • Metadata should be present on both versions of the site.


When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.


To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices


Source: Inside AdSense


Creating outstanding website content in 3 steps

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.


1. Identify areas with high potential


Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out. 


Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.


Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.


Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users. 


News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.  

Don't forget: All content must adhere to Webmaster Quality Guidelines.

tools_for_content_creation

2. Improve your content marketing


Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.


google_analytics_for_content

3.  Learn from the latest tips and trends


Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.


Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.


Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.


Source: Inside AdSense


Keep your audience engaged post holidays

Congrats on completing the marathon. What happens now? 

You might notice a drop in your RPMs and impressions. Don’t panic, it’s ok. You didn’t do anything wrong it’s the January blues. Remember that RPMs and internet traffic drive spikes but can also drive drops. As internet traffic decreases after the holiday, it is common to experience a drop in January. This is your RPMs returning to normal. This represents a new opportunity for you to focus on retaining the audience you gained and experiment with your AdSense account. 


How to retain your audience? 

Top trending January 

Users are still online in January but their searches are different. This could be the time of a year for a perfect match between their searches and your content. Users have many topics on their radar, such as lifestyle, health and travel.


AdSense post seasonality calendar

Check Google Trends to find out what search queries were trending in your audience’s location last January.


What about the next few months?

January isn’t the right time of the year that matches with your content? Good news, there’s a lot of seasonal holidays to watch out for in the following months. Here’s a list of seasonal peaks in 2020. Let’s find yours.


AdSense seasonality for 2020

New year - new ideas 

If you are thinking of starting a new site, make sure to take a look at these AMP-first tips. Creating an AMP-first site gives you a high performance - faster page load time, better user experience on mobile and more overall traffic. Review the WordPress themes that make creating an AMP site easy. Create the site, install theme and install the AMP plugin

Learn more about themes.


Experiment with your AdSense account

It’s time to have some fun and try out some changes. Is there a feature you wanted to test before the holiday but didn’t get a chance to implement it? Why not try it now? Visit the Optimization tab in your AdSense account. It provides you with bespoke recommendations that could improve performance, and A/B experiments to help you make more informed decisions for your site. 

Learn more about opportunities and experiments.


End of quarter tip

End of quarter tip

Take note of each end of quarter in your region. Why? Advertisers tend to spend more at the end of each quarter when they have budget leftover. Remember, an increase in advertiser spent also means potential increase of RPMs.


Build your content during the holiday season

Build your content during the holiday season1.jpg

Holiday season is driven by users purchasing for themselves and for family’s gifts.

Don’t worry, even if your content is not related to the holiday season, a rise in internet traffic increases the probability of users landing on your page. Holiday season means an opportunity for all!


Create bespoke content

Build your content during the holiday season2.png

To attract and retain an audience, it’s important to tailor your content to your users’ needs. Here are some helpful insights to create engaging content during the holiday season.


  • Think mobile size: Users are increasingly searching on their mobiles. Smartphones accounted for the majority of digital shopping traffic for the first time this holiday season with 51% of visits according to Adobe1. Be mindful of the number of ads you show so users find it easy to digest on mobile. Keep your content short (and sweet). A recent Google study found that consumers ‘disliked mobile pages with ad densities greater than 30% and flashing animated ads2. Click here to learn more about mobile ad format optimization
  • Incorporate keywords into your content:
    - Mobile searches for “best” have grown over 80% in two years3.
    - The searches for Black Friday shopping increased by 1,150% on Google in 2018 from November to December4.
    - ‘Where to buy’ is a trending search phrase during the holiday season. For example, “where to buy cards,” and “where to buy gift boxes”5.
  • Keep up to date with this season’s trends: The Google Trends tool will help you discover what are the big internet search topic of the moment for your audience. Check Google Trends tool. Internet users are also increasingly hungry for video content. For this holiday season, look at what’s trending amongst viewers with Youtube trends.
  • Let’s talk SEO: Let Google Search find your site! Understand the basics of crawling, indexing, serving and how Google Search works. Get your site on Google.
  • It's not over until it's over: Keep publishing content throughout the season. Users are searching right up until Christmas. With new gadgets to unbox and explore, plenty of users will be online on Christmas Day itself, downloading apps, updating drivers and registering their devices. In fact, searches for ‘download’ and ‘activate’ are 30% higher on December 25th than during the week prior6.
Good luck on working with your content. Next week we'll review what publishers should do to get the most out of the time after the holiday season.

Sources:

1. https://content-na1.emarketer.com/thanksgiving-day-is-now-the-no-3-online-shopping-holiday

2. https://www.thinkwithgoogle.com/marketing-resources/better-ad-standards/

3. https://www.thinkwithgoogle.com/data/holiday-search-statistics-store-hours/

4. https://trends.google.com/trends/explore?date=2018-11-01%202018-12-31

5. https://www.thinkwithgoogle.com/data/holiday-shopping-search-statistics/

6. https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/data-measurement/gift-guide-for-marketers

Source: Inside AdSense


Start preparing for the holiday season now

Start preparing for the holiday season now

Anticipation is key, start preparing now! 

The holiday shopping season starts in September with queries starting to increase and users beginning to search for deals and gifts. Start planning and optimizing your AdSense account and site in October and plan to finish all optimizations by November1,2.


Timeline to guide your planning process

Start preparing for the holiday season now-1

Here is our seasonality checklist to help your AdSense account and site be holiday season ready:


1. Optimize your AdSense account

Start preparing for the holiday season now-2

  • Try the new and improved Auto ads: Focus on creating your holiday content, while Google places and optimizes ads for you. Auto ads now work through any AdSense ad code. There is an easy preview of how Auto ads look on your site before implementing. You can choose ad formats and the number of ads per page with the new Ad load control. We’ve also updated reporting so that you can see Auto ads and manual ad unit performance side by side for each of your sites. Learn more about implementing Auto ads .
  • Make your ads more visible with Viewability: Did you know? If an ad is placed at the bottom of the page and the user does not scroll down to see it, the ad is not counted as a viewable impression3. Make sure you increase the number of viewable ad impressions on your site during the holiday season. This will likely lead to more clicks and higher revenue potential. Learn how to optimize your viewability.
  • Increase your revenue opportunities by reviewing your Blocking controls settings: Take this as an opportunity to review blocked categories on your AdSense account. See and review ads that appeared on your site in the Ad review center. Learn more about ad blocking controls.

2. Optimize your site

Start preparing for the holiday season now-3
  • Go where your audience is: It’s important to understand where your audience is located. If a certain holiday is not celebrated in your region, it might be where your audience is. Discover where your users are by using the Google Analytics tool in AdSense. Click here to learn how

  • Make a great first impression4: If visitors leave your site after looking at just one page, you've likely lost them and their potential AdSense earnings forever. Giving visitors a great first impression is important to keep them interested so they dig deeper into your site. Here are a few tips to do this:

    • When it comes to design, remember that users are impatient. Organize your site so that it’s easy for people to navigate and browse through. 

    • Focus your homepage and navigation on connecting users to the content they’re looking for.

    • Offer site search to ensure users who are in a hurry can find what they need. 

    • Make sure that every piece of content links to more pieces of content using the Matched content recommendations tool.

  • Develop a traffic strategy: We’ve already seen how internet user traffic increases during the holiday season. Now it’s time to consider how you’ll make sure your site is seen to attract new users. Here are some tips: 

    • Develop partnerships with other content creators and share each other’s content. 

    • Have a social media presence. Consider using YouTube, Instagram, and Twitter to share your content on different platforms.

    • Experiment with Google Ads. Use your performance report to understand the top countries where your audience is coming from and use Google Ads to ensure your content is visible in searches.

  • Check your page speed: Use the Google PageSpeed Insights tool to check your page speed. Users who have to wait for pages to load or can’t easily browse will likely go elsewhere. Consider reducing your content to boost page speed. Videos and images that load can slow down your page as well. 

Now it’s time to grow your audience by focusing on content. Next week we’ll provide you more tips on working with your content during the holiday season.

Sources: 

1. Google Internal Analysis, 2018, Categories Apparel, Beauty & Personal Care, Computers & Consumer Electronics, Food & Groceries, Home & Garden, Occasions & Gifts, Toys & Games (DE, PL, UK, FR, IT, ES, GR).

2.https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers

3.https://www.thinkwithgoogle.com/marketing-resources/data-measurement/5-factors-of-viewability/

4.https://www.google.com/adsense/start/resources/best-shape-to-boost-your-earnings/

Source: Inside AdSense


Your Google AdSense seasonal guide

This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!

  • Pre-holiday season: How to prepare? 
  • During the holiday season: How to maximize the opportunities 
  • Post holidays: Looking at 2020 

Defining seasonal periods 

What is seasonality?

Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:

  1. Cultural (e.g. Ramadan, Thanksgiving, Christmas) 
  2. Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
  3. Ad-hoc events (e.g. Olympics, Elections, TV series) 

By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.


What drives seasonality? 

Publisher revenue is driven by two interlinked factors: RPMs and traffic.

Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.

Your Google AdSense seasonal guide


Why is it important for publishers?

Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!


Your Google AdSense seasonal guide-2v2


  1. Large increase in internet traffic (higher query opportunity)
    Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.

  2. Higher competition between advertisers (higher query opportunity)
    The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday. For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.

Starting the holiday season marathon

Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years

Get your calendar open and mark the following dates:

Your Google AdSense seasonal guide-3v3

Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.

Source: Inside AdSense


Your Google AdSense seasonal guide

This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!

  • Pre-holiday season: How to prepare? 
  • During the holiday season: How to maximize the opportunities 
  • Post holidays: Looking at 2020 


Defining seasonal periods 

What is seasonality?

Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:

  1. Cultural (e.g. Ramadan, Thanksgiving, Christmas) 
  2. Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
  3. Ad-hoc events (e.g. Olympics, Elections, TV series) 

By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.

What drives seasonality? 

Publisher revenue is driven by two interlinked factors: RPMs and traffic.
Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.


RPMs traffic


Why is it important for publishers?

Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!

  1. Large increase in internet traffic (higher query opportunity)
    Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.

  2. Higher competition between advertisers (higher query opportunity)
    The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday. 
    For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.

Starting the holiday season marathon

Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years

Get your calendar open and mark the following dates:




Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.

Posted by:
Daryna Chushko - Publisher Growth Marketing Manager

    Source: Inside AdSense


    Introducing the new and improved Auto ads

    This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

    What’s changing

    Easy setup and management

    - No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
    - For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

    Introducing the new and improved Auto ads-1

    - For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.

    - You can see the full summary of your Auto ads settings for each of your sites as an overview.

    Greater customization

    - You can preview how Auto ads look on your site before they go live.


    Introducing the new and improved Auto ads-2


    - You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.

    - You can easily specify the Ad formats that Auto ads places on your site, including Matched content.

    - You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.


    Updated reporting

    - We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.


    Introducing the new and improved Auto ads-3


    Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

    Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.


    Experiments are coming!

    We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible. 

    Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.


    Source: Inside AdSense