Tag Archives: AdSense

Find the right Certified Publishing Partner for your monetization needs

Building a sustainable business from a website or app can take time away from the work publishers love the most, creating great content to connect with their audiences. Our Google Certified Publishing Partners are here to help you earn more, find opportunities, and grow your audience. 


To help you select the right partner for your needs, we recently relaunched the Find a Partner page on the Google Certified Publishing Partner website. The new page includes a more detailed list of services that partners offer and more detailed full-page profiles of each company. You can learn more about what a partner specializes in, read publisher success stories and find other useful information to make the right decision.


How Certified Partners can help

Our Certified Partners are experts on Google monetization products and provide innovative solutions and services to support over 50,000 publishers worldwide across all sizes and verticals including news, lifestyle, fashion, gaming and food, among other content categories. Our partners are highly trained and aware of the different challenges that publishers in different verticals face. 

Monetization services

The core solutions that our partners provide are around helping publishers monetize their site or app content to reach their highest potential, using Google Ad Manager, AdMob, or AdSense along with custom products and solutions. This includes ad set-up, trafficking and optimization, programmatic solutions and technical support on a day-to-day basis. 

Many partners also provide focused monetization support in areas like video, mobile apps and custom ad formats. Our partners are here to support you in every step of the monetization process, regardless of your expertise or experience. 

Complementary services 

Beyond monetization, Certified Partners also offer a wide range of additional services to help you grow your business. This includes user acquisition services, content management, page speed optimization, mobile app and website analytics and more. 

You can find the full list of services and definitions here. Certified Publishing Partners may offer additional products and services on their own websites.


Look for the badge

To become certified, service providers are carefully reviewed by Google and must demonstrate product expertise through annual product exams. The official badge also shows that the partner has met quality requirements to ensure their performance and value in the online and apps publishing ecosystem.


Google Certified Publishing Partner badge

Start your search now 

Our partners are prepared to help you improve your results. See how other publishers found success working with a Certified Partner. Then, check out the improved Find a Partner page to begin browsing for the right support. Please keep in mind that each partner might have different criteria and expectations for the publishers they onboard. Additional costs may apply.

Sustainable Monetized Websites: A new video series

The new series Sustainable Monetized Websites is now available on the Google AdSense YouTube channel. 

If you create, manage or monetize online content, you’ll find these videos a handy resource for latest policies and best practices in areas like navigation, user-generated content, unique and original content and more. 

Keep an eye out for more videos in the coming weeks, as my two alter-ego co hosts and I cover topics like Search Console — and even explain how to use the Publisher Policy center and Site Kit to improve your online presence. 

Although you might think that the organic and monetized worlds are very different, the truth is, no matter who you are, everything can be distilled into this mantra:  Focus on your users: create great content.

During a challenging year, we've been creative in sharing these best practices while staying safe. By turning our homes into film sets, we’ve been able to keep creating content to help you get the most out of the web. 

We're really looking forward to continuing to bring you information and best practices on policy topics this year, and hope you enjoy this series as much as we’ve enjoyed making it from my very own home studio.


home office studio

Source: Inside AdSense


Join the Women of AdSense summit

Google AdSense is proud to partner with so many inspiring and successful businesses in Europe, the Middle East and Africa. We believe that the uniqueness of the people running these businesses is integral to what we do, and we love to see this diversity shining through the content you produce. 

We’d like to show our support by inviting you to the Women of AdSense summit, which fosters leadership, inclusion and connection in the AdSense community. March is Women's History Month, a time to highlight the contributions of women throughout history and in contemporary society. We’d love to celebrate with you at the summit, which will take place on Wednesday, March 31 and is free to registered participants.

During the event you will: 

  • Discover opportunities to grow your publishing business through monetization and content development.

  • Hear stories from your fellow women publishers.

  • Learn more about balance and resilience from our guest keynote speaker.

This virtual event is aimed at empowering Women of AdSense across Europe, the Middle East and Africa. However, we welcome anyone who's interested in attending as an ally and supporting women in the workplace and beyond.

Applications will be accepted until Sunday, March 21. Apply to participate in the event and get ready to be inspired!


Source: Inside AdSense


Hear how digital businesses grew in our new podcast, PubCast

PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way. 


You can listen to the miniseries on the [email protected] podcast channel anywhere you find podcasts -- just look for PubCast in the episode title. 


Here’s a peek into our 2021 season: 


1.Shankar Uprety | Creating community and Nepal's most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community. 


2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.


3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming. 


4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.


Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.

Hear how digital businesses grew in our new podcast, PubCast

PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way. 


You can listen to the miniseries on the [email protected] podcast channel anywhere you find podcasts -- just look for PubCast in the episode title. 


Here’s a peek into our 2021 season: 


1.Shankar Uprety | Creating community and Nepal's most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community. 


2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.


3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming. 


4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.


Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.

Join the Women of Publishing webinar series

With our third annual 2021 Women of Publishing Leadership Series, we're eager to accelerate the growth of women-led small-medium publishing businesses and create an international community. The annual program registration is now open, so apply by Sunday, March 7 to join us for our exclusive livestream sessions. 

What you can expect

On March 16, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or Google AdSense. Carrying the spirit of International Women's Day, the first online session kicks off on March 16. 

This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth, share data-driven monetization tactics for web and apps and enable connections with other women. The sessions will also include discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.

The program is designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. New to Google's monetization platforms? We'd love for you to join and learn about how we can partner with you and grow your online business.

Applications close on March 7, 2021. Join the 2021 Women of Publishing community by applying on our website..

A guide to common AdSense policy questions

AdSense program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. Based on feedback from AdSense publishers, we know that there's more we could be doing to make our policies easier to understand. To demystify some common questions, we’re sharing a new infographic with important information on:

  • Google’s digital ecosystem and the role of advertising policies
  • Most frequently faced policy violations 
  • Resolving policy issues and navigating through the AdSense policy center

Check it out below, and don't forget to download or bookmark the infographic with clickable links. 

Google digital advertising ecosystem
Create outstanding content
keep it family safe and legal.jpg
Focus on the user
about the policy center.jpg
policy violations.jpg
AdSense policy resources

Source: Inside AdSense


Helping global publishers accelerate business growth

Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the challenges of an increasingly digital world, which has impacted their business models and consumer behavior. Programs like our GNI Labs have helped publishers tackle specific business challenges, like digital subscriptions, advertising and data, while tools like News Consumer Insights have helped thousands of newsrooms grow their audiences online. 

During this time, we’ve learned from our partners that the shift to digital doesn’t happen overnight. It takes months and even years of hard work to attract and develop digitally-minded talent, adopt data-driven thinking and build an audience-first culture. Through the GNI, we want to support publishers with this transition. 

That’s why today, we’re introducing a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program aimed at helping small and mid-sized news publishers around the world develop the capabilities required to accelerate the growth of their businesses online. The program is informed by the lessons learned from GNI projects and programs, and was built in collaboration with industry experts including FT Strategies, FTI Consulting and Mather Economics, plus news industry associations including INMA, Local Media Association and WAN-IFRA

The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product. Our curriculum includes playbooks full of real-world examples, interactive exercises to help solve business problems, workshops to bring these lessons to life and Labs to provide hands-on advisory support. At first, we’re focusing on our Reader Revenue pillar, with other topic areas coming over the next few months. Participating publishers can anticipate access to:


  • A comprehensive playbook that offers publishers strategies and real-world examples to help with building and optimizing a reader revenue model 

  • A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth

  • Workshops led by top industry experts offering business recommendations

  • GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from our industry partners

Publishers can access the free playbooks and exercises at any time on our online hub. The workshops are available on a first-come-first-served basis, while Labs will be available upon application. To sign up for our first series of workshops, please visit our GNI Digital Growth Program page

This program builds on our recently launched edition in Europe. We’ve now expanded to ten languages: English, Spanish, Portuguese, French, Italian, Polish, German, Korean, Japanese and Bahasa Indonesia. And as the curriculum evolves over time, we will introduce specialty sessions for publishers, such as Print-to-Digital Transformation and Digital Startups.

Google has long invested in supporting news organizations as they adapt their business models in an evolving media landscape. That’s why widely sharing our findings with the news industry has always been a cornerstone of the Google News Initiative’s approach. Through the GNI Digital Growth Program, we look forward to working with more news companies to think differently about their digital business, unlock new revenue opportunities and build sustainable growth online.



The new AdSense reporting is live

The mission of AdSense Reporting is to enable publishers to make decisions to grow their businesses by providing information and insights about their monetization performance, audience and content. To achieve this goal, we are announcing a new version of AdSense reporting. We are launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you'll automatically be opted in the new reporting experience. You can switch between the old and new reports by clicking the toggle at the top of the page. In September we'll retire the old reporting page.

What's new

  • Simpler to use:Interface is redesigned to make it easier to select date ranges, filters, breakdowns etc. We've also removed metric families and added a new metrics picker. 

  • Easier to visualize:Charts are improved and more closely integrated with the table. You can now display each data series on a chart with a single click.

  • Better experience on mobile:Reporting is now mobile-optimized page to provide the same improvements on desktop and mobile devices. 

  • More supportive:More in-product help is available for you to hover over the information icons in the interface to get explanations of metrics.

In order to make reports more accurate, we’re limiting reporting data to three years for all AdSense products such as Adsense for content, AdSense for search, etc., and removing YouTube and AdMob data from AdSense reports. Learn more


What’s next

During the next year we’ll focus on contextualising Reporting data with actionable suggestions and assistance to make it easier to grow your business and focus on the right content. Simply getting more insights from the data you already have.

We will also upgrade our API in 2021 enhancing it with the more parameters and signals. Stay tuned for more updates. 

Resources to help optimize your business

Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Understand user interests 

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.  

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs 

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights: 

  • Realtime Content Insights to identify the most popular articles amongst your audience
  • Behavior Reports to understand the overall page and content performance of your site
  • Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them. 
  • AdSense Overview to see your revenue information once you link your AdSense account to Analytics. 

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track your user i. If you see improvement on user interest, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones. 

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site. 

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably. 

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available. 


Source: Inside AdSense