Tag Archives: AdSense

Moving AdSense to a first-price auction

Creating great content takes time, but earning money from it shouldn’t. That’s why we built AdSense, to help you make money from your site with an easy-to-use advertising platform. AdSense simplifies advertising for you by automatically tailoring ads to your site’s layout, optimizing for mobile web and connecting you to millions of advertisers.

In our continued effort to simplify AdSense, we will be moving the AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price in the coming months. This change will make it easier for buyers to purchase your ad space sold on AdSense. There is no action for you and you will likely not see a change in your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works. View our FAQ page for full details across the AdSense product range.

What’s happening:

In the early days of online display advertising, ad space was sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid. Over time, many ad selling platforms in the display advertising ecosystem, including Google Ad Manager and Google AdMob, switched their auction to first-price. In a first-price auction, the final price reflects the winning bid. In the coming months, AdSense will move to a first-price auction. This will help advertisers by simplifying how they buy online ads and make it easier for them to buy your ad space sold on AdSense.

Benefits to publishers and advertisers:

By streamlining the auction model across AdSense, Ad Manager, and AdMob, we are aligning our process with other ad selling platforms in the display advertising ecosystem. We believe this will help grow advertiser spending confidence in digital advertising and an increase in spending confidence over time will benefit publishers (that's you).

Preparing for the change

We expect the transition to a first-price auction to be completed later this year. As we said above, you do not need to do anything, because these changes will update automatically.

For more information and future updates, please check out our AdSense first-price auction help page.


Final reminder to migrate to the AdMob API

On October 12, 2021, you will no longer be able to retrieve AdMob data from the AdSense Management API v1.4. To retrieve AdMob data programmatically, migrate to the AdMob API.

What do I need to do?

Follow the instructions in the migration guide to migrate your API workflow. Review these additional resources to support your migration:


Start migrating from the AdSense API to the AdMob API as soon as possible. If you don’t complete the migration by October 12th, 2021, you will lose access to AdMob data through the AdSense API, which may impact your ability to make data-driven business decisions.

Feel free to reach out to us via the AdMob API Developer forum if you have questions or feedback regarding the AdMob API.


Watch our new privacy video series for publishers

Every day, our global teams field questions from publishers seeking to learn more about privacy topics like the end of support for third-party cookies and the Privacy Sandbox.


To help partners stay current on these topics and more, we’ve created a new publisher privacy video series that addresses questions we hear most often. Each episode will be brief – five minutes or less – and will be released every few months to keep partners informed about new developments. 


The first episode of the series is designed to provide a base level of understanding around ads privacy before we dive into deeper or more timely topics.


Questions answered in episode 1:

  1. Why is privacy such a major focus right now?

  2. What is the Privacy Sandbox and how does it work? 

  3. When will third-party cookies go away?

  4. What does all of this mean for publisher revenue?

  5. What will I need to do to use the Privacy Sandbox?

Stay tuned for the second Publisher Privacy Q&A episode coming in October. In episode 2 we’ll take a much closer look at how the Privacy Sandbox protects user privacy and what publishers and advertisers will be able to do with it.


Helping site owners manage consent in AdSense

Privacy regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are an important part of privacy-first advertising. But navigating privacy regulations can be complex if you can’t dedicate resources to meet the varying regulatory requirements across the globe.  


The process of consent management often entails:

  • Notifying site visitors on how their data is being used

  • Enabling site visitors to provide consent or manage their data preferences

  • Communicating those preferences to advertising partners, so that they’re respected

To help you gather and manage user consent for GDPR and opt-out requests for CCPA, we’ve launched new consent management features directly in AdSense Auto ads. These features offer an easy way for you to communicate with your site visitors, providing them an opportunity to manage their data and privacy preferences. This also gives you the ability to gather consent for advertising purposes, so you can continue to grow advertising revenue and fund your content. 


Gather and manage consent for GDPR

AdSense’s consent management solution is integrated with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.1, which standardizes the process and offers common language for gathering consent under the GDPR and ePrivacy Directive. When an EEA or U.K. user visits your site from those regions, your GDPR consent message will display to give them options to manage their data, and their choices will be automatically respected by AdSense and communicated to your advertising partners. 


Gather opt out requests for CCPA

AdSense also supports the IAB's CCPA Compliance Framework, which provides you with a standardized approach to manage opt-outs from users in this state. AdSense Auto ads detects when a user from California visits your site, shows them a CCPA opt out message, ensures their choice will be automatically respected by AdSense and makes the user’s choices available to other advertising partners you’ve integrated on the page. 


Grow revenue in a privacy-focused way

AdSense makes the process of gathering and managing consent easy. It allows you to communicate with your users and give them more transparency and control over how their data is being used. This makes it possible for you to continue to fund your content with advertising in a privacy-first way. 


The consent management solutions in AdSense are simple for publishers to use. As they’re already integrated into AdSense Auto ads, simply edit your site’s Auto ads settings, click “More features” and then turn on your consent messages. Of course, this feature is optional to use and you can work with any consent management platform of your choice. 


As new privacy regulations arise, we’ll continue to evolve our consent management solutions to help partners navigate user privacy decisions in a transparent way. We remain committed to helping site owners earn money through their content and grow their digital businesses for the future in a privacy-first ecosystem. Watch this space for further updates in the coming months.


Please visit the AdSense help center to learn more.


Source: Inside AdSense


Announcing the Google AdSense Site Approvals video series

If you want to start monetizing your online content with Google AdSense but either got an initial rejection or you’re simply not sure where to start, this series will be a useful resource for you. Throughout the episodes you’ll build on your policy knowledge to get your content ready for approval with AdSense. 

Account approval video image

Here’s what the series has in store:

  • Episode 1: Overview: In this video, Aurora (yours truly) and Andy — a publisher in the making — welcome you to the series and take you through a high-level look of the AdSense Site Approvals process.

  • Episode 2: Site Ownership and Basic Checks: Aurora and Andy go through the steps you’ll need to follow to confirm the ownership of the website you’re planning to monetize.

  • Episode 3: Good and Bad Traffic: In this episode, Aurora and Andy define what good and bad traffic look like, to help publishers get their content approved for monetization on Google AdSense.

  • Episode 4: Quality Content: Aurora and Andy help you better understand what good content looks like, how it qualifies you for Google AdSense approval and how we define bad content.

  • Episode 5: Navigation: In this video, Aurora and Andy talk about Navigation — how easy or difficult is it for your users to get around your content — and how important this is when getting your site approved on Google AdSense.

  • Episode 6: Rejections and Next Steps: In the season finale, Andy manages to get his site approved by Google AdSense and himself and Aurora are surprised by a new aspiring AdSense publisher. They provide an overview of what to do to get a site up to standards for monetization with Google AdSense.

Ensuring a healthy digital advertising ecosystem means that we are constantly balancing the needs of users, advertisers and publishers.

Because we’re aware that it’s difficult to run a business while keeping up with policies, restrictions and their updates, my team works very hard meeting content creators where they are. Some might be at the beginning of their journey with AdSense, while others are seasoned industry leads. Our transparency efforts are based on your feedback and requests for educational content; you are the reason why we participate in policy webinars, write blog posts, improve our Help Center articles, collaborate with online media and create video content.

Be sure to keep an eye out for more policy video guides on the Google AdSense YouTube channel. If you have any questions, feel free to visit our Help Center any time, or head over to the Google AdSense Help Community

We hope you enjoy the series!


Source: Inside AdSense


Reminder to migrate to the AdMob API

Starting on October 12, 2021, developers will no longer be able to retrieve AdMob data from the AdSense Management API v1.4. Please start to migrate to the AdMob API which is generally available.

Where can I get my AdMob data?

After October 12th, 2021, using the AdMob API will be the only way you can access your AdMob data programmatically. The AdMob API helps app developers retrieve:

  • metrics that are consistent with the AdMob UI definitions and calculations
  • mediation reports that are not available through the AdSense API

What do I need to do?

Start migrating from the AdSense API to the AdMob API as soon as possible. If you do not complete the migration by October 12th, 2021, you will lose access to AdMob data through the AdSense API, which may impact your ability to make data-driven business decisions.

Follow the instructions in the migration guide to migrate your API workflow. Review these additional resources to support your migration:

Feel free to reach out to us via the AdMob API forum if you have questions or feedback regarding the AdMob API.

Reminder to migrate to the AdMob API

Starting on October 12, 2021, developers will no longer be able to retrieve AdMob data from the AdSense Management API v1.4. Please start to migrate to the AdMob API which is generally available.

Where can I get my AdMob data?

After October 12th, 2021, using the AdMob API will be the only way you can access your AdMob data programmatically. The AdMob API helps app developers retrieve:

  • metrics that are consistent with the AdMob UI definitions and calculations
  • mediation reports that are not available through the AdSense API

What do I need to do?

Start migrating from the AdSense API to the AdMob API as soon as possible. If you do not complete the migration by October 12th, 2021, you will lose access to AdMob data through the AdSense API, which may impact your ability to make data-driven business decisions.

Follow the instructions in the migration guide to migrate your API workflow. Review these additional resources to support your migration:

Feel free to reach out to us via the AdMob API forum if you have questions or feedback regarding the AdMob API.

Find the right Certified Publishing Partner for your monetization needs

Building a sustainable business from a website or app can take time away from the work publishers love the most, creating great content to connect with their audiences. Our Google Certified Publishing Partners are here to help you earn more, find opportunities, and grow your audience. 


To help you select the right partner for your needs, we recently relaunched the Find a Partner page on the Google Certified Publishing Partner website. The new page includes a more detailed list of services that partners offer and more detailed full-page profiles of each company. You can learn more about what a partner specializes in, read publisher success stories and find other useful information to make the right decision.


How Certified Partners can help

Our Certified Partners are experts on Google monetization products and provide innovative solutions and services to support over 50,000 publishers worldwide across all sizes and verticals including news, lifestyle, fashion, gaming and food, among other content categories. Our partners are highly trained and aware of the different challenges that publishers in different verticals face. 

Monetization services

The core solutions that our partners provide are around helping publishers monetize their site or app content to reach their highest potential, using Google Ad Manager, AdMob, or AdSense along with custom products and solutions. This includes ad set-up, trafficking and optimization, programmatic solutions and technical support on a day-to-day basis. 

Many partners also provide focused monetization support in areas like video, mobile apps and custom ad formats. Our partners are here to support you in every step of the monetization process, regardless of your expertise or experience. 

Complementary services 

Beyond monetization, Certified Partners also offer a wide range of additional services to help you grow your business. This includes user acquisition services, content management, page speed optimization, mobile app and website analytics and more. 

You can find the full list of services and definitions here. Certified Publishing Partners may offer additional products and services on their own websites.


Look for the badge

To become certified, service providers are carefully reviewed by Google and must demonstrate product expertise through annual product exams. The official badge also shows that the partner has met quality requirements to ensure their performance and value in the online and apps publishing ecosystem.


Google Certified Publishing Partner badge

Start your search now 

Our partners are prepared to help you improve your results. See how other publishers found success working with a Certified Partner. Then, check out the improved Find a Partner page to begin browsing for the right support. Please keep in mind that each partner might have different criteria and expectations for the publishers they onboard. Additional costs may apply.

Sustainable Monetized Websites: A new video series

The new series Sustainable Monetized Websites is now available on the Google AdSense YouTube channel. 

If you create, manage or monetize online content, you’ll find these videos a handy resource for latest policies and best practices in areas like navigation, user-generated content, unique and original content and more. 

Keep an eye out for more videos in the coming weeks, as my two alter-ego co hosts and I cover topics like Search Console — and even explain how to use the Publisher Policy center and Site Kit to improve your online presence. 

Although you might think that the organic and monetized worlds are very different, the truth is, no matter who you are, everything can be distilled into this mantra:  Focus on your users: create great content.

During a challenging year, we've been creative in sharing these best practices while staying safe. By turning our homes into film sets, we’ve been able to keep creating content to help you get the most out of the web. 

We're really looking forward to continuing to bring you information and best practices on policy topics this year, and hope you enjoy this series as much as we’ve enjoyed making it from my very own home studio.


home office studio

Source: Inside AdSense


Join the Women of AdSense summit

Google AdSense is proud to partner with so many inspiring and successful businesses in Europe, the Middle East and Africa. We believe that the uniqueness of the people running these businesses is integral to what we do, and we love to see this diversity shining through the content you produce. 

We’d like to show our support by inviting you to the Women of AdSense summit, which fosters leadership, inclusion and connection in the AdSense community. March is Women's History Month, a time to highlight the contributions of women throughout history and in contemporary society. We’d love to celebrate with you at the summit, which will take place on Wednesday, March 31 and is free to registered participants.

During the event you will: 

  • Discover opportunities to grow your publishing business through monetization and content development.

  • Hear stories from your fellow women publishers.

  • Learn more about balance and resilience from our guest keynote speaker.

This virtual event is aimed at empowering Women of AdSense across Europe, the Middle East and Africa. However, we welcome anyone who's interested in attending as an ally and supporting women in the workplace and beyond.

Applications will be accepted until Sunday, March 21. Apply to participate in the event and get ready to be inspired!


Source: Inside AdSense