In the next edition of the #SuccessStack series, we look at page speed, a metric that became even more important in 2016 and directly impacts the first interaction your site has with its users.
What is page speed?
Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site. It’s a particularly critical metric for the mobile user experience --- recent research from DoubleClick indicates that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Consider page speed a user-centric measurement since users typically focus on one page at a time and expect fast experiences on every page they interact with. If your page speed isn’t good, you may lose the opportunity to keep users engaged and on your site for longer.
How does page speed impact ad revenue?
The more quickly a user can access your content, the more likely they are to engage with the content on the page and explore more pages on your site. Our study shows that ads on faster mobile pages are likely to be more viewable. The study also projects that mobile sites that load within 5 seconds vs 19 seconds earn up to 2X greater revenue.
While revenue can be impacted by many factors, improving page speed will lead to a better user experience and possibly increased ad revenue.
The ultimate page speed infographic
Our recent page speed studies found many notable learnings that may help paint the picture of the importance of page speed and the impact it can have on your site’s earnings.
If you’re wondering which Google tools will be most useful to help grow your business, then you’ll benefit from a chat with one of our experts. They can offer a personalised consultation to help you make the right choice for your site. Book your consultation today
It is an exciting time to be a brand marketer. In today’s world of constant connectivity, there has never been a greater opportunity for brands to reach their target audience in meaningful ways. But brand building in a multi-screen age has its challenges, causing brands to search for new solutions to meet their marketing objectives. Leading brands are turning to programmatic to cut through the clutter and make one-to-one connections with consumers, at scale.
In this infographic, “Programmatic: The Brand Era
,” we explore 4 ways that programmatic makes it possible for brands to run more effective digital marketing campaigns - connecting them 1:1 with their audiences, helping them embrace cross-screen, engage with rich formats like video, and measuring exactly what matters.
All of these factors are helping brands embrace programmatic buying as the technology evolves from a “nicety” to a “must-have”.
Programmatic helps brands win in the moments that matter.
See the full infographic here
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Cross-posted from the Wildfire by Google blog
Social has morphed rapidly over the last several years, yet sustaining engagement with social audiences continues to be a top priority for marketers, and it remains the key metric of social success. In the second infographic
of our Wildfire by Google State of Social infographic series (based on exclusive research
in partnership with Ad Age), we reveal the top expectations and challenges for brands in social and how they are measuring social’s value. For example:
- 42% of brands say the #1 impact of social is increased engagement (24/7 customer interaction is a distant second at 12%).
- 90% of brands agree that it’s crucial to integrate social into their other digital media initiatives.
- 57% of companies say content shares are the most important social metric, but conversion impact is closing the gap at 54%.
What are your brand’s top expectations for social and which metric leads in measuring social success? INFOGRAPHIC #2