Tune in on July 19th for the DoubleClick Announcements Livestream. Watch live as Paul Muret, Vice President of Display, Video Ads and Analytics at Google, shares new product announcements and DoubleClick's vision for the future.
Register and get the link to the livestream in your inbox before the event.
The event will be streamed live on DoubleClick.com on July 19th, 2016 9:00am PT / 12:00pm ET.
Posted by The DoubleClick Marketing TeamPosted by Wesley Chun (@wescpy), Developer Advocate, Google Apps
At Google I/O 2016, we launched a new Google Sheets API—click hereto watch the entire announcement. The updated API includes many new features that weren’t available in previous versions, including access to functionality found in the Sheets desktop and mobile user interfaces. My latest DevBytevideo shows developers how to get data into and out of a Google Sheet programmatically, walking through a simple script that reads rows out of a relational database and transferring the data to a brand new Google Sheet.
Let’s take a sneak peek of the code covered in the video. Assuming that SHEETS has been established as the API service endpoint, SHEET_ID is the ID of the Sheet to write to, and datais an array with all the database rows, this is the only call developers need to make to write that raw data into the Sheet:
SHEETS.spreadsheets().values().update(spreadsheetId=SHEET_ID,Reading rows out of a Sheet is even easier. With
range='A1', body=data, valueInputOption='RAW').execute()
SHEETS and SHEET_ID again, this is all you need to read and display those rows: rows = SHEETS.spreadsheets().values().get(spreadsheetId=SHEET_ID,
range='Sheet1').execute().get('values', [])
for row in rows:
print(row)
If you’re ready to get started, take a look at the Python or other quickstarts in a variety of languages before checking out the DevByte. If you want a deeper dive into the code covered in the video, check out the post at my Python blog. Once you get going with the API, one of the challenges developers face is in constructing the JSON payload to send in API calls—the common operations samples can really help you with this. Finally, if you’re ready to get going with a meatier example, check out our JavaScript codelab where you’ll write a sample Node.js app that manages customer orders for a toy company, the database of which is used in this DevByte, preparing you for the codelab.
We hope all these resources help developers create amazing applications and awesome tools with the new Google Sheets API! Please subscribe to our channel, give us your feedback below, and tell us what topics you would like to see in future episodes!
Posted by Wesley Chun (@wescpy), Developer Advocate, Google Apps
At Google I/O 2016, we launched a new Google Sheets API—click hereto watch the entire announcement. The updated API includes many new features that weren’t available in previous versions, including access to functionality found in the Sheets desktop and mobile user interfaces. My latest DevBytevideo shows developers how to get data into and out of a Google Sheet programmatically, walking through a simple script that reads rows out of a relational database and transferring the data to a brand new Google Sheet.
Let’s take a sneak peek of the code covered in the video. Assuming that SHEETS has been established as the API service endpoint, SHEET_ID is the ID of the Sheet to write to, and datais an array with all the database rows, this is the only call developers need to make to write that raw data into the Sheet:
SHEETS.spreadsheets().values().update(spreadsheetId=SHEET_ID,Reading rows out of a Sheet is even easier. With
range='A1', body=data, valueInputOption='RAW').execute()
SHEETS and SHEET_ID again, this is all you need to read and display those rows: rows = SHEETS.spreadsheets().values().get(spreadsheetId=SHEET_ID,
range='Sheet1').execute().get('values', [])
for row in rows:
print(row)
If you’re ready to get started, take a look at the Python or other quickstarts in a variety of languages before checking out the DevByte. If you want a deeper dive into the code covered in the video, check out the post at my Python blog. Once you get going with the API, one of the challenges developers face is in constructing the JSON payload to send in API calls—the common operations samples can really help you with this. Finally, if you’re ready to get going with a meatier example, check out our JavaScript codelab where you’ll write a sample Node.js app that manages customer orders for a toy company, the database of which is used in this DevByte, preparing you for the codelab.
We hope all these resources help developers create amazing applications and awesome tools with the new Google Sheets API! Please subscribe to our channel, give us your feedback below, and tell us what topics you would like to see in future episodes!
Digital platforms give brands the tools to reach audiences where they spend their time, at scale and with personalized messaging not possible through other channels—so it’s no surprise that in 2017, total digital ad spending is predicted to surpass TV for the first time.1 With this milestone approaching, we’ve heard your excitement about the opportunities digital can bring to your organization, but also that you’re looking for help to design and implement a digital strategy that meets your unique business needs.
Today, we’re launching the DoubleClick Certified Marketing Partner program to help give you the confidence you need to win in digital. Connect with a global network of certified digital marketing experts so you can achieve your goals, from building your brand to driving sales.
Certified Marketing Partners provide a range of technology and service offerings. Whether you’re looking for creative or media management services, data or technology integrations, help with measurement and attribution, or access to the DoubleClick Digital Marketing platform, our partners can help you succeed.
We’re excited to welcome over 40 Certified Marketing Partners into the program, from around the world. And we’re working hard to build out the program to ensure you can reach your marketing goals by teaming up with a Certified Marketing Partner, no matter where you are.
When a partner has the DoubleClick Certified Marketing Partner badge, it means they’ve been carefully vetted and meet our rigorous qualification standards. Partners who’ve earned the badge are listed on DoubleClick Certified Marketing Partner Search, so you can find the right partner for your business.
Many advertisers are already seeing value working with our Certified Marketing Partners:
"In the fast-moving and often chaotic world of programmatic advertising, MightyHive has been a trusted partner that we have come to rely upon. In addition to strong strategic advice, we appreciate their product recommendations, campaign execution and intelligence on the latest trends in the marketplace. MightyHive has consistently delivered."
Scott Jensen, Senior Vice President of Digital, Partner Fusion
“We needed a partner to assist and lead the transition into the DoubleClick technology stack, and Acceleration has been first-rate. This partnership allowed our agency to reach our goals, and because of Acceleration we continue to exceed them in terms of growth.”
David Taylor, Digital Director, Accord Group Ltd
“FiveStones brings effective digital strategy and optimization solutions. This partnership has helped us advance our brand marketing strategy and our ability to capitalize on the shift to digital."
Karen Tsang, Head of Marketing, Openskools Limited
To Find a Partner, visit www.doubleclickbygoogle.com/certified-marketing-partners/
Posted by Chip Hall
The television industry is in the midst of a massive change. The rise of new content models and connected devices has led to more choice than ever--both for content creators and consumers. But with this choice and opportunity comes new challenges to solve as well.
I spoke to the TV industry at the Closing General Session of the National Association of Broadcasters Show. In the keynote I discussed the rebirth of TV and how we’re helping Broadcasters and Distributors with discovery, monetization and content creation.
There are now more ways to watch your favorite TV shows than ever before. This shift has some even saying that we’re in the “golden age” of television. And what we're seeing is that more and more, viewers are turning to their phones to find out what to watch, where to watch it and when it’s available -- in fact, searches for TV shows and films on mobile have grown more than 55% in the past year alone.
Last year we launched video actions in Search to help viewers find direct options to watch the shows they are looking for on programmer and distributors mobile apps and sites or stores like Google Play.
Today, I'm excited to announce that, coming soon, Google Search will have live TV listings. So now if you're looking for a movie or TV show like The Big Bang Theory, we'll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your tv to later in the evening or week to catch it live.
Viewers no longer expect content personalized to them, they demand it. And that includes ads.
Today we are taking big steps to bring new addressable advertising capabilities to TV Broadcasters and Distributors by announcing DoubleClick’s Dynamic Ad Insertion. This makes ads hyper relevant for viewers across any screen that they watch. By creating individual streams for every viewer using server side ad insertion, we are able to deliver a better, more personalized viewing experience that looks and feels as seamless as TV today.
And not only will this work for both live and on-demand TV but it works across directly sold and programmatic.
We put this technology to the test with two of the highest rated TV events in the last year: the Rugby World Cup Finals on TF1, the leading network in France, and the Republican Presidential Debates on Fox News, a leading news network in the US. Politics and sports are pretty personal topics, so it’s only appropriate that TF1 and Fox News created a fully addressable viewing experience for the millions of viewers that tuned in using Dynamic Ad Insertion.
Today we’re also announcing that DoubleClick for Publisher clients will soon be able to seamlessly enforce the level of control that has been firmly established in TV -- across all inventory, whether it was sold directly or indirectly. That means, we are able to honor competitive separation - so two automotive ads don’t appear in the same commercial break - and other rules like making sure an alcohol and children's cereal ad don’t appear in the same commercial break.
This has been major blocker to enabling programmatic to work for TV. And now you no longer need to turn down attractive opportunities from advertisers interested in transacting programmatically because of compliance concerns.
DoubleClick is focused on building advertising solutions that meet the changing needs of the TV ecosystem. We’re proud of our longstanding partnerships with industry leaders like AMC Networks in the US and Globo in South America.
Today we add three more to the list: we’re happy to welcome MCN, Roku and Cablevision as partners. They’ve all signed on to use DoubleClick for Publishers to serve ads and monetize cross-screen TV and video content.
“As the conventional TV and digital video worlds converge, people are watching more content than ever across a variety of screens. At Cablevision, we’re focused on developing innovative solutions that deliver the best experience for our viewers in this new cross-screen world and unlocking new opportunities for our advertisers. We are enthusiastic about using Google's DoubleClick for seamless advertising delivery across our set-top boxes and connected devices. Together, we are enabling more personalized and relevant ads with addressable and dynamic ad insertion.”
- Kristin Dolan, Chief Operating Officer, Cablevision
Autodesk software has been behind the past 21 Academy Award winners for Best Visual Effects and we’re bringing this capability to Google Cloud Platform. Yesterday we announced (link) that Autodesk, maker of industry-leading 3D animation and modeling software, is collaborating with Google on a new cloud-based rendering solution called Maya® for Google Cloud Platform ZYNC Render. This allows artists to focus on creating incredible TV & movie content using the tools they already know, while shifting even the largest rendering jobs seamlessly to the cloud.
TV is the midst of a revival. And just like other media types which have been reimagined for the digital age like music, the arrival of this ‘new TV’ was preceded by change and tumult. But TV’s past was built on a rich history of creativity and innovation, and I’m incredibly optimistic that TV’s future will be as well. Our job is to help make that future become the present and we are excited to partner with the TV ecosystem to build it.
 | Posted by Daniel Alegre President of Global Partnerships, Google |
The television industry is in the midst of a massive change. The rise of new content models and connected devices has led to more choice than ever--both for content creators and consumers. But with this choice and opportunity comes new challenges to solve as well.
I spoke to the TV industry at the Closing General Session of the National Association of Broadcasters Show. In the keynote I discussed the rebirth of TV and how we’re helping Broadcasters and Distributors with discovery, monetization and content creation.
There are now more ways to watch your favorite TV shows than ever before. This shift has some even saying that we’re in the “golden age” of television. And what we're seeing is that more and more, viewers are turning to their phones to find out what to watch, where to watch it and when it’s available -- in fact, searches for TV shows and films on mobile have grown more than 55% in the past year alone.
Last year we launched video actions in Search to help viewers find direct options to watch the shows they are looking for on programmer and distributors mobile apps and sites or stores like Google Play.
Today, I'm excited to announce that, coming soon, Google Search will have live TV listings. So now if you're looking for a movie or TV show like The Big Bang Theory, we'll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your tv to later in the evening or week to catch it live.
Viewers no longer expect content personalized to them, they demand it. And that includes ads.
Today we are taking big steps to bring new addressable advertising capabilities to TV Broadcasters and Distributors by announcing DoubleClick’s Dynamic Ad Insertion. This makes ads hyper relevant for viewers across any screen that they watch. By creating individual streams for every viewer using server side ad insertion, we are able to deliver a better, more personalized viewing experience that looks and feels as seamless as TV today.
And not only will this work for both live and on-demand TV but it works across directly sold and programmatic.
We put this technology to the test with two of the highest rated TV events in the last year: the Rugby World Cup Finals on TF1, the leading network in France, and the Republican Presidential Debates on Fox News, a leading news network in the US. Politics and sports are pretty personal topics, so it’s only appropriate that TF1 and Fox News created a fully addressable viewing experience for the millions of viewers that tuned in using Dynamic Ad Insertion.
Today we’re also announcing that DoubleClick for Publisher clients will soon be able to seamlessly enforce the level of control that has been firmly established in TV -- across all inventory, whether it was sold directly or indirectly. That means, we are able to honor competitive separation - so two automotive ads don’t appear in the same commercial break - and other rules like making sure an alcohol and children's cereal ad don’t appear in the same commercial break.
This has been major blocker to enabling programmatic to work for TV. And now you no longer need to turn down attractive opportunities from advertisers interested in transacting programmatically because of compliance concerns.
DoubleClick is focused on building advertising solutions that meet the changing needs of the TV ecosystem. We’re proud of our longstanding partnerships with industry leaders like AMC Networks in the US and Globo in South America.
Today we add three more to the list: we’re happy to welcome MCN, Roku and Cablevision as partners. They’ve all signed on to use DoubleClick for Publishers to serve ads and monetize cross-screen TV and video content.
“As the conventional TV and digital video worlds converge, people are watching more content than ever across a variety of screens. At Cablevision, we’re focused on developing innovative solutions that deliver the best experience for our viewers in this new cross-screen world and unlocking new opportunities for our advertisers. We are enthusiastic about using Google's DoubleClick for seamless advertising delivery across our set-top boxes and connected devices. Together, we are enabling more personalized and relevant ads with addressable and dynamic ad insertion.”
- Kristin Dolan, Chief Operating Officer, Cablevision
Autodesk software has been behind the past 21 Academy Award winners for Best Visual Effects and we’re bringing this capability to Google Cloud Platform. Yesterday we announced (link) that Autodesk, maker of industry-leading 3D animation and modeling software, is collaborating with Google on a new cloud-based rendering solution called Maya® for Google Cloud Platform ZYNC Render. This allows artists to focus on creating incredible TV & movie content using the tools they already know, while shifting even the largest rendering jobs seamlessly to the cloud.
TV is the midst of a revival. And just like other media types which have been reimagined for the digital age like music, the arrival of this ‘new TV’ was preceded by change and tumult. But TV’s past was built on a rich history of creativity and innovation, and I’m incredibly optimistic that TV’s future will be as well. Our job is to help make that future become the present and we are excited to partner with the TV ecosystem to build it.
| Posted by Daniel Alegre President of Global Partnerships, Google |
