Tag Archives: Video

Increasing viewability could boost earnings from video ads

For the seventh installment of the #SuccessStack, we’ll explore the topic of viewability for video ads and take a look at how mastering this could boost your earnings from video ads on your site.

Why is viewability for video important?

On YouTube, over 50% of viewership happens on a mobile device and the number of hours people spend watching videos on mobile is up 100% YoY. So, adding video content represents a huge opportunity for publishers and advertisers alike. But as with display advertising, advertisers are now looking to transact only on viewable video. This means that publishers looking to grow their earnings from this dominant media type will have to ensure they are delivering viewable ads.

How do we classify viewability for video ads?

A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau (IAB).

What factors affect viewability for video ads?

  • Device: Video ads are more easily viewed on mobile (73%) or tablet (81%) devices than desktop (64%).1
  • Location: 76% of non viewable video ads were never on screen at all, for instance because they are on tabs situated behind the one the user is looking at.2 Additionally, videos positioned in the center of the page and towards the top are the most visible locations on the page.3
  • Player Size: Bigger players deliver better viewability. The most popular player size of 300x250 offers only 20% viewability whereas the 848x477 is the second most popular size but offers a huge improvement of 89% viewability.4

What can you do to improve viewability in your video content?

  • Choose a bigger player: Larger player sizes have been shown to have a positive correlation with viewability and other key metrics that advertisers care about, so advertisers are increasingly targeting them. In Q1 2016 on DBM, growth in spend on large players outpaced all other player sizes combined by 17%.5
  • Spread your content: The average viewability of video ads across the web is 66%, whereas YouTube offers 93%.6 Hosting your video content on YouTube as well as on your site could allow you to benefit from this uplift.
  • Be more mobile: Mobile friendly sites that encourage traffic from mobile devices and tablets can increase viewability for video ads. For example YouTube viewability rises to 95% on mobile devices.7
  • Give video content top billing: As we’ve seen above, placing content at the top of the page in the center and using a larger player size both increase viewability. So give your video content the highest possible profile on the page to increase viewability.

Next steps

Alongside your work on video viewability, you’ll want to make sure you have the right tools in place for managing the video ads you serve. To make sure you’ve got the right tools in place, have a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot.


https://goo.gl/c5MWaa

  1. https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf 
  2. https://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdf
  3. https://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdf
  4. https://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdf
  5. https://www.doubleclickbygoogle.com/articles/global-state-play-programmatic-video-insights-report/
  6. https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf
  7. https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf

Source: Inside AdSense


Announcing support for video campaigns in AdWords scripts

Today we're announcing the release of video campaign management support in AdWords scripts. You can now create and manage in-stream, video discovery, and bumper ads in your existing video campaigns, set targeting for your video campaigns and ad groups, and report on performance including views and view rate.

To get started, visit our Video Campaigns guide for an overview of the new functionality. You can also view a variety of samples both in the docs and by using the Show examples button in the script editor. These are pre-built functions that may be useful to drop into your code or use as the basis for expansion into your own custom script.

When you're ready to dig in or when you're ready to learn more, check out the "Video" section of the left navigation bar under our AdWordsApp documentation.

If you have any questions about this new feature or AdWords scripts in general, you can post them on our developer forum.
- Mike Cloonan, AdWords Scripts Team

Formatting cells with the Google Sheets API

Posted by Wesley Chun (@wescpy), Developer Advocate, G Suite
At Google I/O earlier this year, we launched a new Google Sheets API (click here to watch the entire announcement). The updated API includes many new features that weren't available in previous versions, including access to more functionality found in the Sheets desktop and mobile user interfaces. Formatting cells in Sheets is one example of something that wasn't possible with previous versions of the API and is the subject of today's DevByte video.
In our previous Sheets API video, we demonstrated how to get data into and out of a Google Sheet programmatically, walking through a simple script that reads rows out of a relational database and transferring the data to a new Google Sheet. The Sheet created using the code from that video is where we pick up today.

Formatting spreadsheets is accomplished by creating a set of request commands in the form of JSON payloads, and sending them to the API. Here is a sample JavaScript Object made up of an array of requests (only one this time) to bold the first row of the default Sheet automatically created for you (whose ID is 0): 

{"requests": [
    {"repeatCell": {
        "range": {
            "sheetId": 0,
            "startRowIndex": 0,
            "endRowIndex": 1
        },
        "cell": {
            "userEnteredFormat": {
                "textFormat": {
                    "bold": true
                }
            }
        },
        "fields": "userEnteredFormat.textFormat.bold"
    }}
]}
With at least one request, say in a variable named requests and the ID of the sheet as SHEET_ID, you send them to the API via an HTTP POST to https://sheets.googleapis.com/v4/spreadsheets/{SHEET_ID}:batchUpdate, which in Python, would be a single call that looks like this: 
SHEETS.spreadsheets().batchUpdate(spreadsheetId=SHEET_ID,
        body=requests).execute()

For more details on the code in the video, check out the deepdive blog post. As you can probably guess, the key challenge is in constructing the JSON payload to send to API calls—the common operations samples can really help you with this. You can also check out our JavaScript codelab where we guide you through writing a Node.js app that manages customer orders for a toy company, featuring the toy orders data we looked at today but in a relational database. While the resulting equivalent Sheet is featured prominently in today's video, we will revisit it again in an upcoming episode showing you how to generate slides with spreadsheet data using the new Google Slides API, so stay tuned for that!

We hope all these resources help developers enhance their next app using G Suite APIs! Please subscribe to our channel and tell us what topics you would like to see in other episodes of the G Suite Dev Show!

Google Video Ads Shift to HTML5 by mid-2017

In the coming quarters, all major browsers, including Chrome, are phasing out the use of Flash technologies in favor of HTML5. HTML5 is not only available on more devices, but also offers improved security, reduced power consumption and faster page load times for users.

We began our transition to HTML5 with display ads across Google and DoubleClick back in 2015. We are now continuing that transition by shifting video ads in DoubleClick Digital Marketing, DoubleClick for Publishers, DoubleClick Ad Exchange and the Google Display Network to HTML5 over the next few quarters as follows:

  • Starting April 3rd, 2017, new Flash video ads will no longer be able to be uploaded into DoubleClick Studio, DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick for Publishers or AdWords.
  • Starting July 3rd, 2017, Flash video ads will no longer be able to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange, DoubleClick for Publishers or AdWords. Additionally, our Active View and Verification tools for video will no longer use Flash.

Transition timeline for HTML5 Video


It’s important to begin updating your ads and websites to HTML5 technologies in preparation for these dates. We fully support HTML5 Video across DoubleClick and AdWords and provide the tools to ensure advertisers and publishers can easily migrate all video ads to HTML5.

For guidance and best practices to help your team with this transition, see Chrome one-sheeter, visit the DoubleClick help center or contact your DoubleClick sales representative.

Posted by Peentoo Patel and Sunil Gupta

Google Video Ads Shift to HTML5 by mid-2017

In the coming quarters, all major browsers, including Chrome, are phasing out the use of Flash technologies in favor of HTML5. HTML5 is not only available on more devices, but also offers improved security, reduced power consumption and faster page load times for users.

We began our transition to HTML5 with display ads across Google and DoubleClick back in 2015. We are now continuing that transition by shifting video ads in DoubleClick Digital Marketing, DoubleClick for Publishers, DoubleClick Ad Exchange and the Google Display Network to HTML5 over the next few quarters as follows:

  • Starting April 3rd, 2017, new Flash video ads will no longer be able to be uploaded into DoubleClick Studio, DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick for Publishers or AdWords.
  • Starting July 3rd, 2017, Flash video ads will no longer be able to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange, DoubleClick for Publishers or AdWords. Additionally, our Active View and Verification tools for video will no longer use Flash.

Transition timeline for HTML5 Video


It’s important to begin updating your ads and websites to HTML5 technologies in preparation for these dates. We fully support HTML5 Video across DoubleClick and AdWords and provide the tools to ensure advertisers and publishers can easily migrate all video ads to HTML5.

For guidance and best practices to help your team with this transition, see this Chrome one-sheeter, visit the DoubleClick help center or contact your DoubleClick sales representative.

Posted by Peentoo Patel and Sunil Gupta

[Video] Adopt these 3 key strategies to grow your online business

Whether you're new to running a blog or an experienced website pro, check out this video featuring David, Oisin, and Raj from the AdSense team, to learn about the best ways to monetize your online content.

Did you know that 68% of users share online content to give people a better sense of who they are and what they care about? Now, more than ever, it’s important that your audience loves your content. In the video below, we share 3 key strategies for you to boost audience engagement and jump start your earnings using AdSense.

  1. Relate to your users’ interests
  2. Diversify your content strategy
  3. Make your content easy to consume

Watch our video to get started today. 





Not using AdSense yet? Once you’ve watched the video, here’s how you can get started:

  1. Make sure your website is compliant with the AdSense program policies.
  2. Sign up for an AdSense account by enrolling your site.
  3. Add the AdSense ad code to your site.

Source: Inside AdSense


Meet Google Duo, a simple 1-to-1 video calling app for everyone



Video calling is the next best thing to being with someone in person, but too often it can be a frustrating or complicated experience. You shouldn’t have to worry about whether your call will connect, or if your friend is using the same type of device as you are.


Today, we’re releasing Google Duo — a simple 1-to-1 video calling app available for Android and iOS. Duo takes the complexity out of video calling, so that you can be together in the moment wherever you are.
duo-PR-launch-screens_0003_screen-4.png
Google Duo works across Android and iOS - all you need is a phone number


Simple interface
Duo is simple from start to finish. To get started, all you need is your phone number and you’ll be able to reach people in your phone’s contacts list. No separate account is required, so you can sign up in just a few steps. From there, you can instantly begin a video call with a single tap.


Fast and reliable
We all know how it feels when a call fails to connect or when video gets choppy. We’ve built Duo to be fast and reliable, so that video calls connect quickly and work well even on slower networks. Call quality adjusts to changing network conditions to keep you connected -- when bandwidth is limited, Duo will gracefully reduce the resolution to keep the call going smoothly. For video calls on the go, Duo will switch between Wi-Fi and cellular data automatically without dropping your call. You can start your call at home, and continue seamlessly even when you head out the door.


Human design
We designed Duo to feel warm and inviting, focused on just you and the person you’re calling. To make calls feel more like an invitation rather than an interruption, we created a feature in Duo called Knock Knock which lets you see live video of your caller before you answer, giving you a sense of what they’re up to and why they want to chat. Knock Knock makes video calling more spontaneous and welcoming, helping you connect with the person before you even pick up.
OOGL1168000H_Google_Apps_Duo_Campaign_Birthday_Knock_Knock_PR_08_unslated.gif
Knock Knock in Duo lets you see who’s calling before you pick up


Finally, we built Duo with an emphasis on privacy and security, and all Duo calls are end-to-end encrypted.


Give your friends a wave with Duo! We’re beginning to roll out Duo for Android and iOS today, and it will be live worldwide in the next few days.

Posted by Justin Uberti, Principal Software Engineer

Just eight days until the DoubleClick Announcements livestream

Join me on Tuesday, July 19th at 9 AM PT / 12 PM ET for a livestream broadcast of my keynote address from the DoubleClick Leadership Summit (DLS). I’ll be sharing updates on the latest innovations on the DoubleClick platform and how we’re helping advertisers and publishers adapt to today’s mobile world.

At Google, one of our enduring principles is to “focus on the user and all else will follow.” This has been an important guidepost throughout our history, and it has never been more relevant than it is today. People are more ‘mobile’ now than ever before. We spend every waking hour connected to our devices. We expect to find what we want, when we want it. But with only a split second to engage and capture attention, user experience matters more than ever.

In my keynote, I’ll share an update on the technologies we’re developing to help advertisers, agencies and publishers create better experiences for people on the go. You can expect to hear more about Accelerated Mobile Pages (AMP), Native Ads, as well as new, more immersive experiences like 360 video. I’ll also be unveiling new product features to help our clients and partners more effectively reach, engage, monetize, and measure audiences across screens.

I’m looking forward to the livestream on July 19th. Please register to watch here.

Posted by Paul Muret
Vice President of Analytics, Display, and Video Products, Google

Just eight days until the DoubleClick Announcements livestream

Join me on Tuesday, July 19th at 9 AM PT / 12 PM ET for a livestream broadcast of my keynote address from the DoubleClick Leadership Summit (DLS). I’ll be sharing updates on the latest innovations on the DoubleClick platform and how we’re helping advertisers and publishers adapt to today’s mobile world.

At Google, one of our enduring principles is to “focus on the user and all else will follow.” This has been an important guidepost throughout our history, and it has never been more relevant than it is today. People are more ‘mobile’ now than ever before. We spend every waking hour connected to our devices. We expect to find what we want, when we want it. But with only a split second to engage and capture attention, user experience matters more than ever.

In my keynote, I’ll share an update on the technologies we’re developing to help advertisers, agencies and publishers create better experiences for people on the go. You can expect to hear more about Accelerated Mobile Pages (AMP), Native Ads, as well as new, more immersive experiences like 360 video. I’ll also be unveiling new product features to help our clients and partners more effectively reach, engage, monetize and measure audiences across screens.

I’m looking forward to the livestream on July 19th. Please register to watch here.

Posted by Paul Muret
Vice President of Analytics, Display, and Video Products, Google

Join us as we announce the latest innovations in digital marketing

Tune in on July 19th for the DoubleClick Announcements Livestream. Watch live as Paul Muret, Vice President of Display, Video Ads and Analytics at Google, shares new product announcements and DoubleClick's vision for the future.

Register and get the link to the livestream in your inbox before the event.

The event will be streamed live on DoubleClick.com on July 19th, 2016 9:00am PT / 12:00pm ET.

Posted by The DoubleClick Marketing Team