Tag Archives: Ads

Building the future of marketing together

Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in everyday life. We see this in the surge of video watch time, the rise of browsing behavior on Search and the growth in online shopping. There is opportunity in all of this.

With the right tools, you can meet your customers where they are today while building resilience for tomorrow — and Google is here to be your partner. Your insights and feedback are helping shape every investment we’re making across Google Ads.

Throughout Google Marketing Live, you’ll see the many ways we’re working to help you unlock growth for your business and navigate today’s rapidly shifting advertising landscape. Join us at 9:00 a.m. PT (12:00 p.m. ET) to hear about Google’s latest product innovations across Ads and Commerce. Here’s a preview of some of those announcements.

Reimagining the future of marketing across Search and YouTube

Consumers are turning to Google Search and YouTube more than ever for help with purchase decisions. In fact, we see over one billion shopping journeys happen across Google every day.[5bfc42]

When it comes to shopping on Google Search, we’ve made the experience more natural and intuitive. Categories like apparel have seen tremendous success as consumers explore information in more visual and browsable ways. Later this year, advertisers will be eligible to show new, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.

Reimagining Shopping ads in new, visually engaging search results (U.S.-only search results)

However, nothing can quite replace seeing a product in person or bringing it home to try out. Augmented reality (AR) on cameras gets us close, and shoppers are ready for it. More than 90% of Americans currently use, or would consider using, AR for shopping.[3396f7]Soon, merchants will be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces.

Augmented reality in Search provides a fully immersive shopping experience

In the coming months, you’ll also be able to promote your loyalty benefits to potential customers in the U.S. when they’re shopping across Google. Loyalty programs represent a meaningful relationship between you and your customers, and soon you’ll be able to easily integrate them with Google Ads.

A mobile phone screen showing the search query “hair blow dryer brush.” One of the results shows a tag that says “Get free shipping and earn points.”

Showcase your loyalty benefits across Google to consumers in the U.S.

Using Performance Max campaigns — along with a product feed — you’ll be able to drive more online loyalty sign-ups across YouTube, Display, Search, Discover, Gmail and Maps.

Starting today, your Video action campaigns and App campaigns will automatically scale to YouTube Shorts. YouTube Shorts now averages over 30 billion daily views — four times as many as a year ago — and we want to help you reach people immersed in this short-form content.[4cc29a]Later this year, you’ll also be able to connect your product feed to your campaigns and make your video ads on YouTube Shorts more shoppable. We've been experimenting with ads in YouTube Shorts since last year, and we’re now gradually rolling that out to all advertisers around the world. This is an exciting milestone for advertisers, and a key step on our road to developing a long-term YouTube Shorts monetization solution for our creators, which we'll share more about soon.

Product feeds on Video action campaigns will roll out to YouTube Shorts later this year

Delivering better results with automation and insights

The best way to unlock growth for your business is combining your data and marketing expertise with Google’s machine learning. This means building automated products that meet your objectives and are simple to use.

Performance Max campaigns are a powerful tool for helping you meet consumers where they are across Google channels. In fact, advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action.[ee87c8][3b5bb4]Today, we’re announcing six upcoming additions:

1. More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
2. Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
3. Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
4. Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
5. New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
6. Optimization score and recommendations so you can see how to improve your campaign.

Rothy’s, a sustainable brand known for its iconic shoes and accessories, turned to Performance Max to connect with customers across channels. As a result, they increased conversions by 60% and grew revenue by 59%.

Case study video where Rothy’s discusses their experience with Performance Max
10:25

Insights page uses machine learning to identify new pockets of consumer demand and provide personalized trend data. Only Google can surface these types of insights, based on the billions of searches we see every day and the millions of signals we analyze for every ad auction. Today, we’re introducing three new reports that will roll out over the coming months:

1. Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
2. Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
3. Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.

Building resilience in a shifting landscape

At Google we’re driven by a shared goal: to be the most helpful company in the world. But we know that our products can only be as helpful as they are safe. That's why we’re launching innovations like My Ad Center later this year to keep users in control of their privacy and online experience. People will be able to pick the types of ads they want to see more or less of, and control how their data informs ads they see across YouTube, Search and Discover.

Control your ads experience in My Ad Center

And these solutions can and should still work for advertisers. We can both advance privacy and continue supporting the ecosystem.

Join us at Google Marketing Live

What an extraordinary time to be in this industry — my team and I are humbled to be on this journey with you. It’s a big moment for all of us, and I know that we can meet it by working together.

Join us today at Google Marketing Live at 9:00 a.m. PT (12:00 p.m. ET) to learn more about these and other ads innovations and commerce announcements. We hope to see you there!

The first developer preview of Privacy Sandbox on Android

Posted by Fred Chung, Android Developer Relations

Blue graphic with privacy icons such as an eye, a lock, and cursor 

We recently announced the Privacy Sandbox on Android to enable new advertising solutions that improve user privacy, and provide developers and businesses with the tools to succeed on mobile. Since the announcement, we've heard from developers across the ecosystem on our initial design proposals. Your feedback is critical to ensure we build solutions that work for everyone, so please continue to share it through the Android developer site.

Today, we're releasing the first developer preview for the Privacy Sandbox on Android, which provides an early look at the SDK Runtime and Topics API. You'll be able to do preliminary testing of these new technologies and evaluate how you might adopt them for your solutions. This is a preview, so some features may not be implemented just yet, and functionality is subject to change. See the release notes for more details on what's included in the release.


What’s in the Developer Preview?

The Privacy Sandbox Developer Preview provides additional platform APIs and services on top of the Android 13 Developer Beta release, including an SDK, system images, emulator, and developer documentation. Specifically, you'll have access to the following:

  • Android SDK and 64-bit Android Emulator system images that include the Privacy Sandbox APIs. See the setup guide.
  • Device system images for Pixel 6 Pro, Pixel 6, Pixel 5a (5G), Pixel 5, Pixel 4, and Pixel 4a. This preview release is for developers only and not intended for daily or consumer use, so we're making it available by manual download only.
  • Developer guides for the SDK Runtime and Topics API.
  • Sample code that demonstrates the implementation of runtime-enabled SDKs and usage of the Topics API, available on GitHub.
  • Privacy Sandbox API reference.

Things you can try

When your development environment is set up, consider taking the following actions:

  • Familiarize yourselves with the technical proposals on the SDK Runtime, Topics, Attribution Reporting, and FLEDGE on Android.
  • Topics API: Invoke the API and retrieve test values, representing a user's coarse-grained interests. See the documentation for detail.
  • SDK Runtime: Build and install a runtime-enabled SDK on a test device or emulator. Create a test app to load the SDK in the runtime and request the SDK to remotely render a WebView-based ad in the app. See the documentation for detail.
  • Review and run the sample apps.
  • For details on capabilities and known limitations in this Developer Preview release, check out the release notes.

Over the coming months, we'll be releasing updates to the Developer Preview including early looks at the Attribution Reporting and FLEDGE APIs. For more information, please visit the Privacy Sandbox developer site. You can also share your feedback or questions, review progress updates so far, and sign up to receive email updates.

Happy testing!

Register for Google Marketing Live: May 24, 2022

"Register now" button with copy that says "Tuesday, May 24 at 9:00 a.m. PT"

It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May 24 — starting with a keynote from 9:00 - 10:30 a.m. PT that will be livestreamed across the globe.

After the keynote, you’ll be able to join a variety of on-demand breakout sessions designed to help you meet your business goals. Here’s a sample of what’s in store:

  • Supercharge your full funnel video strategy on YouTube
  • Be ready for the future of commerce
  • Achieve better business results today with measurement that prioritizes privacy

And here’s a sneak peek into our speaker lineup:

Headshots of Philipp Schindler, SVP, Chief Business Officer, Google; Jerry Dischler, VP/GM, Ads, Google; Vidhya Srinivasan, VP/GM, Ads Buying Platforms, Measurement & Ads on Google Properties; Andraéa LaVant, Founder & President, LaVant Consulting; Bill Ready, President, Commerce, Payments & NBU, Google; Tina Edmundson, Global Brand & Marketing Officer, Marriott International

Register now to reserve your (virtual) front-row seat. And keep up with the conversation on social media at #GML2022. See you on May 24th!

Save the date for Google Marketing Live, May 24, 2022

Add Google Marketing Live to calendar: Google Calendar, other calendars
Tuesday, May 24, 2022 at 9:00 a.m. PT

Google Marketing Live is a highlight for me every year because it’s a time when we get to meet with businesses around the world to exchange ideas. Your perspectives have shaped our roadmap in so many ways. Products like Performance Planner, pickup today in local inventory ads and conversion goals were all developed directly from conversations with marketers who attended this event. Together, we are building products to shape the future of advertising.

Please join us on Tuesday, May 24, 2022 at 9:00 a.m. PT for the opening keynote of our annual Google Marketing Live event. The keynote will be livestreamed globally along with a whole suite of on-demand, virtual breakout sessions built to help you achieve your business goals. We hope to bring the industry back together with some in-person programming to complement our global livestream. We’ll confirm official plans closer to the event.

From more ways to keep up with changing consumer trends to better tools to measure marketing performance in a privacy-safe way, we can’t wait to share our newest innovations with you. Save the date and stay plugged in to the ongoing conversation at #GML2022.

Sincerely,
Jerry Dischler

Hyper-local ads targeting made easy and automated with Radium

Posted by Álvaro Lamas, Natalija Najdova

Location targeting helps your advertising to focus on finding the right customers for your business. Are you, as a digital marketer, spending a lot of time optimizing your location targeting settings for your digital marketing campaigns? Are your ads running only in locations where you can deliver your services to your users or outside as well?

Read further to find out how Radium can help automate your digital marketing campaigns location targeting and make sure you only run ads where you deliver your services.

The location targeting settings challenge

Configuring accurate location targeting settings in Marketing Platforms like Google Ads allows your ads to appear in the geographic locations that you choose: countries, cities and zip codes OR radius around a location. As a result, precise geo targeting could help increase the KPIs of your campaigns such as the return on investment (ROI), the cost per acquisition (CPA) at high volumes, etc.

Mapping your business area to the available targeting options (country, city and zip code targeting or radius targeting) in Marketing Platforms is a challenge that every business doing online marketing campaigns has faced. This challenge becomes critical if you offer a service that is only available in a certain geographical area. This is particularly relevant for Food or Grocery Delivery Apps or organizations that run similar business models.

Adjusting these location targeting settings is a time consuming process. In addition, manually translating your business or your physical stores delivery areas into geo targeting settings is also an error prone process. And not having optimal targeting options might lead to ads shown to users that you cannot really deliver your services to, so you would likely lose money and time setting location targeting manually.

How can Radium help you?

Radium is a simple Web Application, based on App Scripts, that can save you money and time. Its UI helps you automatically translate a business area into radius targeting settings, one of the three options for geo targeting in Google Ads. It also provides you with an overview of the geographical information about how well the radius targeting overlaps with your business delivery area.

It has a few extra features like merging a few areas into one and generating the optimal radius targeting settings for those.

How does it work?

You can get your app deployed and running in less than an hour following these instructions. Once you’re done, in no time you can customize and improve your radius targeting settings to better meet your needs and optimize your marketing efforts.

Per delivery area that you provide, you will be able to visualize different circles in the UI, select one from the default circles or opt in for custom circle radius settings:

  • Large Circle: Pre-generated circle that englobes the rectangle that surrounds the targeting area
  • Small Circle: Pre-generated circle contained in the rectangle that surrounds the targeting area, touching its sides
  • Threshold Circle: Pre-generated circle with the minimum radius to cover at least the 90% of your delivery area, to maximize targeting and minimize waste
  • Custom Circle: Circle which center and radius can be customized manually by drag-and-drop and using the controls of the UI

    Large Circle

    Small Circle

    Threshold Circle

    Custom Circle

Take advantage of metrics to compare between all the radius targeting options and select the best fit for your needs. In red you can see the visualization of the business targeting area and, overlapped in gray, the generated radius targeting.

Metrics:

  • Radius: radius of the circle, in km
  • % Intersection: area of the Business Targeting Area inside the circle / total Business Targeting Area size
  • % Waste: area of circle excluding the Business Targeting Area / total Business Targeting Area size
  • Circle Size: area of the circle, in km2
  • Intersection Size: area of the Business Targeting Area, in km2
  • Waste Size: area of the circle excluding the Business Targeting Area, in km2
  • Circle Score: % Intersection - % Waste. The highest score represent the sweet spot, maximizing the targeting area and minimizing the waste area

Once you are done optimizing the radius settings, it’s time to activate them in your marketing campaigns. Radium offers you different ways of storing and activating this output, so you can use the one that better fits your needs:

  • Export your data to a Spreadsheet. This will allow you to have a mapping of readable names for each delivery area and its targeting settings, to generate the campaign settings in the csv format expected by Google Ads and to bulk upload them using Google Ads Editor
  • Directly download the csv file that can be uploaded to Google Ads via Google Ads Editor to bulk upload the settings of your campaigns
  • Upload them manually using the Google Ads UI

Find all the details about how to activate your location targeting settings in this step by step guide

Getting started with Radium

There are only 2 things you need to have in order to benefit from Radium:

  • Very easy to generate Maps JavaScript API Key
  • Map of your business’ delivery areas in either format:
    • KML file representing the polygon shaped targeting areas (see sample file)
    • CSV file with lat-lng, radius and name of the area it belongs to, more oriented to physical stores and restaurants (see sample file)

To get you started please visit the Radium repository on Github.

Summary

So, in conclusion, Radium helps you automate the location targeting configuration and optimization for your Google Ads campaigns, saving you time and minimizing errors of manual adjustments.

Android Devs assemble: help Team Jetpack fight the bugs of chaos at #AndroidDevSummit + agenda now live!

Posted by The Android Team

Image shows Jetpack superhero avatar

Excited for Android Dev Summit on October 27-28? Us too! But, before we get there, we need your help. Team Jetpack is in a brutal fight against the bugs of chaos… they are outnumbered and they need you to join their forces, defeat the bugs, and help Android restore order to the universe. Will you answer the call?



Create your own Team Jetpack superhero, with a custom look and feel, and add your own mix of Android coding power boosts to unlock magical superpowers. Once you’re done, you’ll get a digital trading card for your superhero to share on Twitter, and you’ll be all set to join us at #AndroidDevSummit and help restore order to the universe. Go to goo.gle/ads21 to make yours!



#AndroidDevSummit agenda + sessions announced!

We just posted the livestream agenda, released the full technical talk details, and added additional speakers to the lineup for Android Dev Summit. Take a look and start planning your days. Android Dev Summit kicks off with a 50-minute technical keynote, The Android Show. After the show, we’ll be posting 30+ technical sessions for you to watch at your own pace, from Material You in Jetpack Compose to Kotlin Flows in practice.

Photo of ADS21 session schedule

Over the two day event, we have a number of ways for you to tune in and hear your favorite Android development topics discussed live from the team who built Android. Got questions about Modern Android Development, Large Screens, or Material You? Ask them on Twitter now using #AskAndroid to get them answered live on the air. We’ll also host live Android Code-Alongs. Tune in to watch Android experts as they code, tackle programming challenges, and answer your questions live across Jetpack Compose and Compose for Wear OS.

We can’t wait to connect with you in just over a week! For the full agenda with timings, check out the Android Dev Summit page. And of course, don’t forget: if you run into the bugs of chaos before then, let them know that together with Team Jetpack, we’re coming for them at Android Dev Summit…

Updating our ads and monetization policies on climate change

Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy.


Addressing climate change denial

In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.  


That’s why today, we’re announcing a new monetization policy for Google advertisers, publishers and YouTube creators that will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change. This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change.


When evaluating content against this new policy, we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim. We will also continue to allow ads and monetization on other climate-related topics, including public debates on climate policy, the varying impacts of climate change, new research and more.


In creating this policy and its parameters, we’ve consulted authoritative sources on the topic of climate science, including experts who have contributed to United Nations Intergovernmental Panel on Climate Change Assessment Reports. As is the case for many of our policies, we’ll use a combination of automated tools and human review to enforce this policy against violating publisher content, Google-served ads, and YouTube videos that are monetizing via YouTube’s Partner Program. We’ll begin enforcing this policy next month.


This new policy not only will help us strengthen the integrity of our advertising ecosystem, but also it aligns strongly with the work we’ve done as a company over the past two decades to promote sustainability and confront climate change head-on.


Posted by The Google Ads team

Top questions you ask Google about privacy across our products

“Hey Google, I have some questions…” 

Privacy and security is personal. It means different things to different people, but our commitment is the same to everyone who uses our products: we will keep your personal information private, safe, and secure. We think everyone should be in the know about what data is collected, how their information is used, and most importantly, how they control the data they share with us.

Here are some of the top questions that people commonly ask us:

Q. Is Google Assistant recording everything I say?

No, it isn’t.

Google Assistant is designed to wait in standby mode until it is activated, like when you say, "Hey Google" or "Ok Google". In standby mode, it processes short snippets of audio (a few seconds) to detect an activation (such as “Ok Google”). If no activation is detected, then those audio snippets won’t be sent or saved to Google. When an activation is detected, the Assistant comes out of standby mode to fulfill your request. The status indicator on your device lets you know when the Assistant is activated. And when it’s in standby mode, the Assistant won’t send what you are saying to Google or anyone else. To help keep you in control, we're constantly working to make the Assistant better at reducing unintended activations.

To better tailor Google Assistant to your environment, you can now adjust how sensitive your Assistant is to the activation phrase (like 'Hey Google') through the Google Home app for smart speakers and smart displays. We also provide controls to turn off cameras and mics, and when they’re active we’ll provide a clear visual indicator (like flashing dots on top of your device).

Deleting your Google Assistant activity is easy, by simply using your voice. Just say something like, “Hey Google, delete this week’s activity”, or “Hey Google, delete my last conversation”, and Google Assistant will delete your Assistant activity. This will reflect on your My Activity page, and you can also use this page to review and delete activity across the Google products you use. And if you have people coming over, you can also activate a “Guest Mode” on Google Assistant – Just say, “Hey Google, turn on Guest Mode,” and your Google Assistant interactions will not be saved to your account. 

Q. How does Google decide what ads it shows me? How can I control this?

The Ads you see can be based on a number of things, such as your previous searches, the sites you visit, ads clicked, and more.

For example, you may discover that you are seeing a camera ad because you’ve searched for cameras, visited photography websites or clicked on ads for cameras before. The 'Why this ad?' feature helps you understand why you are seeing a given ad. 

Data helps us personalise ads so that they're more useful to you, but we never use the content of your emails or documents, or sensitive information like health, race, religion or sexual orientation, to tailor ads to you.

It is also easy to personalize the kinds of ads that are shown to you, or even disable ads personalization completely. Visit your Ad Settings page.

Q. Are you building a profile of my personal information across your products, for targeting ads?

We do not sell your personal information — not to advertisers, not to anyone. And we don’t use information in apps where you primarily store personal content — such as Gmail, Drive, Calendar and Photos — for advertising purposes.

We use information to improve our products and services for you and for everyone. And we use anonymous, aggregated data to do so.

A small subset of information may be used to serve you relevant ads (for things you may actually want to hear about), but only with your consent. You can always turn these settings off.

It is also important to note that you can use most of Google’s products completely anonymously, without logging in -- you can Search in incognito mode, or clear your search history; you can watch YouTube videos and use Maps. However, when you share your data with us we can create a better experience with our products based on the information shared with us.

Q. Are you reading my emails to sell ads?

We do not scan or read your Gmail messages to show you ads. 

In fact, we have a host of products like Gmail, Drive and Photos that are  designed to store your personal content, and this content is never used to show ads. When you use your personal Google account and open the promotions or social tabs in Gmail, you'll see ads that were selected to be the most useful and relevant for you. The process of selecting and showing personalized ads in Gmail is fully automated. The ads you see in Gmail are based on data associated with your Google Account such as your activity in other Google services such as YouTube or Search, which could affect the types of ads that you see in Gmail. To remember which ads you've dismissed, avoid showing you the same ads, and show you ads you may like better, we save your past ad interactions, like which ads you've clicked or dismissed. Google does not use keywords or messages in your inbox to show you ads – nobody reads your email in order to show you ads.

Also, if you have a work or school account, you will never be shown ads in Gmail.

You can adjust your ad settings anytime. Learn more about Gmail ads.

Q. Why do you need location information on Maps?

If you want to get from A to B, it’s quicker to have your phone tell us where you are, than to have you figure out your address or location. Location information helps in many other ways too, like helping us figure out how busy traffic is. If you choose to enable location sharing, your phone will send anonymous bits of information back to Google. This is combined with anonymous data from people around you to recognise traffic patterns.

This only happens for people who turn location history on. It is off by default. If you turn it on, but then change your mind, you can visit Your Data in Maps -- a single place for people to manage Google account location settings.

Q. What information does Google know about me? How do I control it?

You can see a summary of what Google services you use and the data saved in your account from your Google Dashboard. There are also powerful privacy controls like Activity Controls and Ad Settings, which allow you to switch the collection and use of data on or off to decide how all of Google can work better for you.

We’ve made it easier for you to make decisions about your data directly within the Google services you use every day. For example, without ever leaving Search, you can review and delete your recent search activity, get quick access to relevant privacy controls from your Google Account, and learn more about how Search works with your data. You can quickly access these controls in Search, Maps, and the Assistant.

Privacy features and controls have always been built into our services, and we’re continuously working to make it even easier to control and manage your privacy and security. But we know that the web is a constantly evolving space, where new threats and bad actors will unfortunately emerge. There will always be more work to be done, and safeguarding people who use our products and services every day will remain our focus. 

For more on how we keep you and your information private, safe and secure visit the Google Safety Center.

Posted by the Google India Team


Our commitments for the Privacy Sandbox

We all expect a more private and secure web. The Privacy Sandbox initiative aims to help build it by developing new digital advertising tools to protect people’s privacy and prevent covert tracking, while supporting a thriving ad-funded web. From the start of this project, we have been developing these tools in the open, and sought feedback at every step to ensure that they work for everyone, not just Google. As many publishers and advertisers rely on online advertising to fund their websites, getting this balance right is key to keeping the web open and accessible to everyone. 


So when the United Kingdom’s Competition and Markets Authority (CMA) announced its formal investigation of the Privacy Sandbox in January, we welcomed the opportunity to engage with a regulator with the mandate to promote competition for the benefit of consumers. 


This process has also recognized the importance of reconciling privacy and competition concerns. In a first-of-its-kind review involving converging regulatory authorities and expertise, the United Kingdom’s privacy regulator, the Information Commissioner’s Office (ICO), is working collaboratively with, and providing direct input to, the CMA on Google’s approach.


Today we are offering a set of commitments — the result of many hours of discussions with the CMA and more generally with the broader web community — about how we’ll design and implement the Privacy Sandbox proposals and treat user data in Google’s systems in the years ahead. The CMA is now asking others in the industry for feedback on these commitments as part of a public consultation, with a view to making them legally binding. If the CMA accepts these commitments, we will apply them globally. 


The commitments


Consultation and collaboration  

Throughout this process, we will engage the CMA and the industry in an open, constructive and continuous dialogue. This includes proactively informing both the CMA and the wider ecosystem of timelines, changes and tests during the development of the Privacy Sandbox proposals, building on our transparent approach to date. We will work with the CMA to resolve concerns and develop agreed parameters for the testing of new proposals, while the CMA will be getting direct input from the ICO.  


No data advantage for Google advertising products 

Google has always had policies and practices to safeguard the use of people’s data. And we have explicitly stated that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use such identifiers in our products. 


Building on this principle, the commitments confirm that once third-party cookies are phased out, our ads products will not access synced Chrome browsing histories (or data from other user-facing Google products) in order to track users to target or measure ads on sites across the web. 


Further, our ads products will also not access synced Chrome browsing histories or publishers' Google Analytics accounts to track users for targeting and measuring ads on our own sites, such as Google Search. 


No self-preferencing

We will play by the same rules as everybody else because we believe in competition on the merits. Our commitments make clear that, as the Privacy Sandbox proposals are developed and implemented, that work will not give preferential treatment or advantage to Google’s advertising products or to Google’s own sites. 


What’s next

We appreciate the CMA’s thoughtful approach throughout the review and their engagement with the difficult trade-offs that this process inevitably involves. We also welcome feedback from the public consultation and will continue to engage with the CMA and with the industry on this important topic. We understand that our plans will be scrutinized, so we’ll also continue to engage with other regulators, industry partners and privacy experts as well. 


We believe that these kinds of investments in privacy will create more opportunity, not less. The Privacy Sandbox seeks a way forward that improves people’s privacy online while ensuring that advertisers and publishers of all sizes can continue to succeed.


Source: Google Chrome


Building for the future: Google Marketing Livestream May 27, 2021

Text says "Register now. Thursday, May 27 at 8 a.m. PT

Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers.

Many of you — who run businesses large and small, around the world — have shared what you need from partners like Google to be successful. We heard you. So we’ve been busy building new solutions to help you be ready for what comes next. 

Join us on May 27 at 8 a.m. PT for Google Marketing Livestream 2021 — a virtual keynote where we’ll announce new products and share the latest trends and insights. You’ll also hear from industry leaders who have transformed their businesses to adapt to the new realities.

It’s a virtual experience like no other. 

Register now to get a front row seat. And join the conversation at #GML2021.

Gif says: Building for the future of digital marketing, measurement, commerce, privacy