Tag Archives: Google Play Games

Things to know from the 2022 Google for Games Developer Summit

Posted by Greg Hartrell, Product Director, Games on Play/Android

Google for Games Developer Summit 

Over the years, we’ve seen that apps and games are not just experiences - they’re businesses - led by talented people like yourselves. So it's our goal to continue supporting your businesses to reach even greater potential. At our recent Google for Games Developer Summit, we shared how teams across Google have been continuing to build the next generation of services, tools and features to help you create and monetize high quality experiences, more programs tailored to your needs, and more educational resources with best practices.

We want to help you throughout the game development lifecycle, by making it easier to develop high quality games and deliver these great experiences to growing audiences and devices.


Easier to bring your game to more screens
To enable games on new screens and devices, we want to help you meet players where they are, giving them the convenience of playing games wherever they choose.

  • Gameplay across tablets, foldables, and Chromebooks is on the rise and offers the opportunity to be more engaging and immersive than ever before. In 2021, Android usage on CrOS grew 50% versus the previous year, led by games.
  • Google Play Games for PC Beta rolled out in January to South Korea, Taiwan, and Hong Kong. This standalone Windows PC application built by Google, allows users to play a high quality catalog of Google Play games seamlessly across their mobile phone, tablet, Chromebook, or (now) their Windows PC. Learn more and start to optimize your game for more screens today.
  • Play as you download beta program was announced last year and we will soon open it up to all Android 12 users. PAYD allows users to get into gameplay in seconds while game assets are downloaded in the background. and can happen with minimal developer changes to your underlying implementation. Sign up for the beta.

Easier to develop high quality games

We’re committed to supporting you build high quality Android games, by continuing to focus on tools and SDKs that simplify development and provide insights about your game, while also partnering with game engines, including homegrown native c/c++ engines. Last year, we released the Android Game Development Kit (AGDK), a set of tools and libraries to help make Android Game Development more efficient, and have made several updates based on developer feedback.

  • Android Game Development Extension allows game developers to build directly for Android from within Visual Studio. To make debugging easier across Java and C, AGDE will now include cross compatibility between Android Studio and Visual Studio so you can open and edit your AGDE projects in Android Studio’s debugger.
  • The new Memory Advice API (Beta) library added to AGDK helps developers understand their memory consumption by combining the best signals for a given device to determine how close the device is to a low memory kill.
  • We’ve fully launched the Android GPU Inspector Frame Profiler to help you understand when your game is bottlenecked on the GPU vs. CPU, and achieve better frame rates and battery life.

More tools to help you succeed on Google Play

The Play Console is an invaluable resource to help in your game lifecycle, with tools and insights to assist before and after launch.

  • We continue to invest in programs to help developers of all sizes grow their businesses with Google Play. For our largest developers, we launched the Google Play Partner Program for Games, offering additional growth tools and premier services, tailored for the unique needs of developers at this scale.
  • Reach and devices helps you make foundational decisions about what devices to build for, where to launch and what to test, both pre-launch and post-launch. It already shows your install and issue distributions across a range of device attributes. Today, we’re launching Google Play revenue and revenue growth distributions for your game and its peers, so you can build revenue-based business cases for troubleshooting or device targeting, if that suits your business model better than using installs.
  • We recently launched Strategic guidance in Console, which provides an intuitive way to help you evaluate how well your game is monetizing, and see opportunities to grow revenue. You can think of Reach & devices as helping you to understand revenue opportunities from a technical perspective; strategic guidance does the same from a business perspective, so you can use them together to provide a holistic picture of your IAP revenue drivers.
  • Android vitals is your destination to monitor and improve your game’s stability on Google Play. For those of you who have games with global presence, we’ve just launched country breakdowns and filters for Vitals metrics, so it’s easier for you to prioritize and troubleshoot stability issues. In addition, today we’re launching the Developer Reporting API which gives you programmatic access to your core Android vitals metrics and issue data, including crash and ANR rates, clusters, and stack traces.

Learn more about everything we shared at the Google for Games Developer Summit and by visiting g.co/android/games for additional resources and documentation. We remain committed to supporting the developer ecosystem and greatly appreciate your continued feedback and investment in creating high quality game experiences for players around the world.

Google Play Games beta launches on PC in Korea, Taiwan, and Hong Kong

Posted by Arjun Dayal, Group Product Manager, Google Play Games

 Google Play Games Logo

In December, we announced that Google Play Games will be coming to PCs. As part of our broader goal to make our products and services work better together, this product strives to meet players where they are and give them access to their games on as many devices as possible. We're excited to announce that we’ve opened sign-ups for Google Play Games as a beta in Korea, Taiwan, and Hong Kong.

Introduction video of Google Play Games beta

Users participating in the beta can play a catalog of Google Play games on their Windows PC via a standalone application built by Google. We’re excited to announce that some of the most popular mobile games in the world will be available at launch, including Mobile Legends: Bang Bang, Summoners War, State of Survival: The Joker Collaboration, and Three Kingdoms Tactics, which delight hundreds of millions of players globally each month.

Google Play Games beta PC application

This product brings the best of Google Play to more laptops and desktops, enabling immersive and seamless gameplay sessions between a phone, tablet, Chromebook, and Windows PC. Players can easily browse, download, and play their favorite mobile games on their PCs, while taking advantage of larger screens with mouse and keyboard inputs. No more losing your progress or achievements when switching between devices, it just works with your Google Play Games profile! Play Points can also be earned for Google Play Games activity on PCs.

Google Play Games gameplay on multiple devices including a phone, PC, and tablet.

We’re thrilled to expand our platform for players to enjoy their favorite Android games even more. To sign up for future announcements, or to access the beta in Korea, Taiwan, and Hong Kong, please go to g.co/googleplaygames. If you’re an Android developer looking to learn more about Google Play Games, please express interest on our developer site. We’ll have more to share on future beta releases and regional availability soon.

Windows is a trademark of the Microsoft group of companies.
Game titles may vary by region.

Google Play Games beta launches on PC in Korea, Taiwan, and Hong Kong

Posted by Arjun Dayal, Group Product Manager, Google Play Games

Image of Google Play Games logo

In December, we announced that Google Play Games will be coming to PCs. As part of our broader goal to make our products and services work better together, this product strives to meet players where they are and give them access to their games on as many devices as possible. Today we're excited to announce that we’re opening sign-ups for Google Play Games as a beta in Korea, Taiwan, and Hong Kong.

Introduction video of Google Play Games beta

Users participating in the beta can play a catalog of Google Play games on their Windows PC via a standalone application built by Google. We’re excited to announce that some of the most popular mobile games in the world will be available at launch, including Mobile Legends: Bang Bang, Summoners War, State of Survival: The Joker Collaboration, and Three Kingdoms Tactics, which delight hundreds of millions of players globally each month.

Google Play Games beta PC application

This product brings the best of Google Play to more laptops and desktops, enabling immersive and seamless gameplay sessions between a phone, tablet, Chromebook, and Windows PC. Players can easily browse, download, and play their favorite mobile games on their PCs, while taking advantage of larger screens with mouse and keyboard inputs. No more losing your progress or achievements when switching between devices, it just works with your Google Play Games profile! Play Points can also be earned for Google Play Games activity on PCs.

Google Play Games gameplay on multiple devices including a phone, PC, and tablet

We’re thrilled to expand our platform for players to enjoy their favorite Android games even more. To sign up for future announcements, or to access the beta in Korea, Taiwan, and Hong Kong, please go to g.co/googleplaygames. If you’re an Android developer looking to learn more about Google Play Games, please express interest on our developer site. We’ll have more to share on future beta releases and regional availability soon.

Windows is a trademark of the Microsoft group of companies.
Game titles may vary by region.

Focusing our Google Play games services efforts

Posted By James Smith, Product Manager, Google Play

In order to help developers make great games and build their businesses, we offer Google Play Games Services (GPGS). GPGS provides powerful tools to build, analyze and retain your audience and optimize your game. After listening to developer feedback and examining usage, we have decided to remove some of the features so we can focus on making our offering more useful.

In December, we announced the end of support for the creation of new iOS accounts given the low usage of GPGS on iOS. Additionally, our latest Native SDK release (2.3) will no longer support integration with iOS and going forward we will not be supporting or updating the iOS SDK.

We've also examined the features that GPGS offers. While developers use engagement and reporting tools extensively, there is lower usage for Gifts, Requests, and Quests. We therefore plan to stop supporting Gifts, Requests, and Quests. In order to help developers that do use these features plan for their removal, we will leave them open for 12 months, deactivating them by 31st March 2018. We'll be continuing support for other features such as Sign-in, Achievements, Leaderboards and Multiplayer.

Play games services remains an important part of the tools we provide developers, and we're working hard on future GPGS updates. We continue to be strongly committed to providing high quality services for Games, including new tools such as official Firebase support for Unity and C++ developers, and integration with Firebase Analytics. These changes allow us to focus our efforts on the services developers value most to build high quality, engaging games.

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Games authentication adopting Google Sign-In API

Posted by Clayton Wilkinson, Developer Platform Engineer

Some changes are coming to Play Game Services in early 2017:

Changes to Google API Client building

In November, we announced an update to Google Sign-In API. Play Game Services is being updated to use Google Sign-In API for authentication. The advantages are:

  • Games and Sign-In in same client connection.
  • Single API for getting Auth code to send to backend servers.

This change unifies the Google Sign-in and the Games API Sign-in, so there are updates to how to build the Google API Client:

// Defaults to Games Lite scope, no server component
  GoogleSignInOptions gso = new
     GoogleSignInOptions.Builder(GoogleSignInOptions.DEFAULT_GAMES_SIGN_IN).build();

// OR for apps with a server component
   GoogleSignInOptions gso = new
     GoogleSignInOptions.Builder(GoogleSignInOptions.DEFAULT_GAMES_SIGN_IN)
         .requestServerAuthCode(SERVER_CLIENT_ID)
         .build();

// OR for developers who need real user Identity
  GoogleSignInOptions gso = new
     GoogleSignInOptions.Builder(GoogleSignInOptions.DEFAULT_GAMES_SIGN_IN)
         .requestEmail()
         .build();

// Build the api client.
     mApiClient = new GoogleApiClient.Builder(this)
                .addApi(Games.API)
                .addApi(Auth.GOOGLE_SIGN_IN_API, gso)
                .addConnectionCallbacks(this)
                .build();
    }

 @Override
    public void onConnected(Bundle connectionHint) {
        if (mApiClient.hasConnectedApi(Games.API)) {
            Auth.GoogleSignInApi.silentSignIn(mApiClient).setResultCallback(
                   new ResultCallback() {
                       @Override
                       public void onResult(GoogleSignInResult googleSignInResult) {
                           // In this case, we are sure the result is a success.
                           GoogleSignInAccount acct = 
                              googleSignInResult.getGoogleSignInAccount());
 
                          // For Games with a server, send the auth code to your server.
                          String serverAuthCode = signInAccount.getServerAuthCode();
 
                         // Use the API client as normal.
                        Player player = Games.API.getCurrentPlayer(mApiClient);
                       }
                   }
            );
        } else {
            onSignedOut();
        }
    }

Account creation within iOS is no longer supported

  • Currently, there is no support for new players to create a Play Games account on iOS. Additionally, the Google+ integration has been removed from iOS. As a result "social" APIs will return result codes indicating success, but return empty lists. This includes the "standard" UIs for leaderboards and multiplayer invitations.

Google+ is no longer integrated

  • Announced last year, Games is decoupled from Google+ during this transition. As a result the public APIs for getting connected players via circles stopped working, but the standard UIs for multiplayer invitations and social leaderboards continued to work. Starting from February 2017, the standard UIs will also not display the Social graph results as Google+ data becomes inaccessible. This will affect multiplayer games, social leaderboards, and gifts API on Android. The effect will be that these APIs will return successfully, but with an empty list of players.

List of APIs that are deprecated by removing Google+ integration (and their C++ equivalents):

  1. Games.Players.getPlayerSearchIntent()
  2. Games.Players.loadConnectedPlayers()
  3. Games.Players.loadInvitablePlayers()
  4. The value LeaderboardVariant.COLLECTION_SOCIAL
  5. Invitations.loadInvitations()
  6. RealtimeMultiplayer.getSelectOpponentsIntent()
  7. TurnBasedMultiplayer.getSelectOpponentsIntent()
  8. All methods in the Requests package.

We realize this is a large change, but moving forward Play Game Services are much better aligned with the rest of the Mobile platform from Google and will lead to better developer experience for Android game developers.

Calling European game developers, enter the Indie Games Contest by December 31

Originally posted on Google Developers blog

Posted by Matteo Vallone, Google Play Partner Development Manager

To build awareness of the awesome innovation and art that indie game developers are bringing to users on Google Play, we have invested heavily over the past year in programs like Indie Corner, as well as events like the Google Play Indie Games Festivals in North America and Korea.

As part of that sustained effort, we also want to celebrate the passion and innovation of indie game developers with the introduction of the first-ever Google Play Indie Games Contest in Europe. The contest will recognize the best indie talent in several countries and offer prizes that will help you get your game noticed by industry experts and gamers worldwide.

Prizes for the finalists and winners:

  • An open showcase held at the Saatchi Gallery in London
  • YouTube influencer campaigns worth up to 100,000 EUR
  • Premium placements on Google Play
  • Tickets to Google I/O 2017 and other top industry events
  • Promotions on our channels
  • Special prizes for the best Unity game
  • And more!

Entering the contest:

If you're based in Czech Republic, Denmark, Finland, France (coming soon), Germany, Iceland, Israel, Netherlands, Norway, Poland (coming soon), Romania, Spain, Sweden, Turkey, or UK (excl. Northern Ireland), have 15 or less full time employees, and published a new game on Google Play after 1 January 2016, you may now be eligible to enter the contest. If you're planning on publishing a new game soon, you can also enter by submitting a private beta. Check out all the details in the terms and conditions. Submissions close on 31 December 2016.

The process:

Up to 20 finalists will get to showcase their games at an open event at the Saatchi Gallery in London on the 16th February 2017. At the event, the top 10 will be selected by the event attendees and the Google Play team. The top 10 will then get the opportunity to pitch to a jury of industry experts, from which the final winner and runners up will be selected.

Even if someone is NOT entering the contest:

Even if you're not eligible to enter the contest, you can still register to attend the final showcase event in London on 16 February 2017, check out some great indie games, and have fun with various industry experts and indie developers. We will also be hosting a workshop for all indie games developers from across EMEA in the new Google office in Kings Cross the next day, so this will be a packed week.

Get started:

Enter the Indie Games Contest now and visit the contest site to find out more about the contest, the event, and the workshop.

Announcing the winners of the Google Play Indie Games Festival in San Francisco; Indie Games Contest coming soon to Europe

Posted by Jamil Moledina, Google Play, Games Strategic Lead

Last Saturday, we hosted the first Google Play Indie Games Festival in North America, where we showcased 30 amazing games that celebrate the passion, innovation, and art of indies. After a competitive round of voting from fans and on-stage presentations to a jury of industry experts, we recognized seven finalists nominees and three winners.

Winners:
Presented by Greg Batha
Bit Bit Blocks is a cute and action-packed competitive puzzle game. Play with your friends on a single screen, or challenge yourself in single player mode. Head-to-head puzzle play anytime, anywhere.
Presented by Kaveh Daryabeygi, Wombo Combo
Numbo Jumbo is a casual mobile puzzle number game for iOS and Android. Players group numbers that add together: for example, [3, 5, 8] works because 3+5=8.
Presented by Chetan Surpur & Eric Rahman, Highkey Games
ORBIT puts a gravity simulator at the heart of a puzzle game. Launch planets with a flick of your finger, and try to get them into orbit around black holes. ORBIT also features a sandbox where you can create your own universes, control time, and paint with gravity.

Finalist nominees:

Antihero [coming later in 2016]
Presented by Tim Conkling
Antihero is a "fast-paced strategy game with an (Oliver) Twist." Run a thieves' guild in a gas-lit, corrupt city. Recruit urchins, hire thugs, steal everything – and bribe, blackmail, and assassinate your opposition. Single-player and cross-platform multiplayer for desktops, tablets, and phones.
Armajet [coming later in 2016]
Presented by Nicola Geretti & Alexander Krivicich, Super Bit Machine
Armajet is a free-to-play multiplayer shooter that pits teams of players against each other in fast-paced jetpack combat. Armajet is a best in class mobile game designed for spectator-friendly competitive gaming for tablets and smartphones. Players compete in a modern arena shooter that’s easy to learn, but hard to master.
Norman's Night In: The Cave [coming later in 2016]
Presented by Nick Iorfino & Alex Reed, Bactrian Games
Norman's Night In is a 2D puzzle-platformer that tells the tale of Norman and his fateful fall into the world of cave. While test driving the latest model 3c Bowling Ball, Norman finds himself lost with nothing but his loaned bball and a weird feeling that somehow he was meant to be there.
Presented by David Fox, Double Coconut
Parallyzed is an atmospheric adventure platformer with unique gameplay, set in a dark and enchanting dreamscape. You play twin sisters who have been cast into separate dimensions. Red and Blue have different attributes and talents, are deeply connected, and have the ability to swap bodies at any time.

Finalists nominees and winners also received a range of prizes, including Google I/O 2017 tickets, a Tango Development kit, Google Cloud credits, an NVIDIA Android TV & K1 tablet, and a Razer Forge TV bundle.

Indie Games Contest coming to Europe

We’re continuing our effort to help indie game developers thrive by highlighting innovative and fun games for fans around the world. Today, we are announcing the Indie Games Contest for developers based in European countries (specific list of countries coming soon!). This is a great opportunity for indie games developers to win prizes that will help you showcase your art to industry experts and grow your business and your community of players worldwide. Make sure you don’t miss out on hearing the details by signing up here for updates.

As we shared at the festival, it’s rewarding to see how Google Play has evolved over the years. We’re now reaching over 1 billion users every month and there’s literally something for everyone. From virtual reality to family indie games, developers like you continue to inspire, provoke, and innovate through beautiful, artistic games.

Announcing Open Registration and Exhibitors for Google Play Indie Games Festival in San Francisco, Sept. 24

Posted by Jamil Moledina, Google Play, Games Strategic Lead

To celebrate the art of the latest innovative indie games, we’re hosting the first Google Play Indie Games Festival in North America on September 24th in San Francisco. At the festival, Android fans and gamers will have a unique opportunity to play new and unreleased indie games from some of the most innovative developers in the US and Canada, as well as vote for their favorite ones.

Registration is now open and the event is free for everyone to enjoy.

We’re also excited to announce the games selected to exhibit and compete at the event. From over 200 submissions, we carefully picked 30 games that promise the most fun and engaging experiences to attendees. Fans will have a chance to play a variety of indie games not yet available publicly.

Check out the full list of games selected here and below.


Fans will also have the opportunity to vote for their favorite games at the festival, along with an authoritative panel of judges from Google Play and the game industry. They include:

  • Ron Carmel, Co-founder of Indie Fund; co-creator of World of Goo
  • Hyunse Chang, Business Development Manager at Google Play
  • Lina Chen, Co-founder & CEO of Nix Hydra
  • David Edery, CEO of Spry Fox
  • Maria Essig, Partner Manager, Indies at Google Play
  • Noah Falstein, Chief Game Designer at Google
  • Dan Fiden, Chief Strategy Officer of Funplus
  • Emily Greer, CEO of Kongregate
  • Alex Lee, Producer, Program Manager, Daydream & Project Tango at Google
  • Jordan Maron, Gamer and independent YouTuber “CaptainSparklez”

We are also thrilled to announce that veteran game designer and professor Richard Lemarchand will be the emcee for the event. He was lead designer at Crystal Dynamics and Naughty Dog, and is now Associate Chair and Associate Professor at the University of Southern California, School of Cinematic Arts, Interactive Media and Games Division.

The winning developers will receive prizes, such Google Cloud credits, NVIDIA SHIELD Android TVs and K1 tablets, Razer Forge TV bundles, and more, to recognize their efforts.

Join us for an exciting opportunity to connect with fellow game fans, get inspired, and celebrate the art of indie games. Learn more about the event on the event website.

Announcing the Google Play Indie Games Festival in San Francisco, Sept. 24

Posted by Jamil Moledina, Google Play, Games Strategic Lead

If you’re an indie game developer, you know that games are a powerful medium of expression of art, whimsy, and delight. Being on Google Play can help you reach over a billion users and build a successful, global business. That’s why we recently introduced programs, like the Indie Corner, to help more gamers discover your works of art.

To further celebrate and showcase the passion and innovation of indie game developers, we’re hosting the Google Play Indie Games Festival at the Terra Gallery in San Francisco, on September 24.

This is a great opportunity for you to showcase your indie title to the public, increase your network, and compete to win great prizes, such as Tango devices, free tickets for Google I/O 2017, and Google ad campaign support. Admission will be free and players will get the chance to play and vote on their favorites.

If you’re interested in showcasing your game, we’re accepting submissions now through August 14. We’ll then select high-quality games that are both innovative and fun for the festival. Submissions are open to US and Canadian developers with 15 or less full time staff. Only games published on or after January 1, 2016 or those to be published by December 31, 2016 are eligible. See complete rules.

We encourage virtual reality and augmented reality game submissions that use the Google VR SDK and the Tango Tablet Development Kit.

At the end of August, we’ll announce the group of indies to be featured at the festival.

You can learn more about the event here. We can’t wait to see what innovative and fun experiences you share with us!

Grow your games business on Google Play: Game parameters management, video recording, streaming ads, and more

Posted by Morgan Dollard, Product Manager of Google Play Games

With mobile gamers across 190 countries, Google Play Games is made up of a vibrant and diverse gaming community. And these players are more engaged than ever. Over the past year, the number of games reaching over 1 million installs grew by 50 percent.

Today, at our annual Developer Day at the Game Developers Conference, we announced new platform and ads tools for developers, of all sizes reach, to reach this global audience and accelerate the growth of their games business. Check out below the full range of features that will help game developers build their apps, grow their user base, and earn more revenue.

Making Google Play Games better for players

In February, we introduced Gamer IDs so that anyone could create a gaming persona. We also simplified the sign-in process for Google Play Games so players could pick up playing their game more quickly. We’re also working on product enhancements to make Play Games a little more social and fun, which will mean more engaged players who’re playing your game for longer. One example is the launch of Gamer friends (coming soon!), where your players can add and interact with their friends from within the Google Play Games app (without needing a Google+ account).

We’re also launching the Indie Corner, a new collection on Google Play, that will highlight amazing games built by indie developers. You can nominate your awesome indie game for inclusion at g.co/indiecornersubmission. We’ll pick the best games to showcase based on the quality of the experience and exemplary use of Google Play game services.

Grow your game with powerful new features from Google Play game services

In January, we added features to Player Analytics, the free reporting tool of Google Play game services, which helps you understand how players are progressing, spending and churning. Today, we previewed some upcoming new tools that would be available in the coming months, including:

  • Game parameters management: With game parameters management, you will be able to update gameplay and game economy parameters without the need for APK changes or resubmitting your app. You’ll be able to optimize virtual goods and currencies from the Developer Console or the Google Play Developer API.

Game parameters management in the Google Play Developer Console

  • Video Recording API: You will be able to easily add video recording to your app and let users share their videos with their friends and on YouTube in a few simple steps. We are also adding live streaming functionality to allow your fans to broadcast their gameplay experiences in real time on YouTube.
  • Predictive Analytics: The Player Stats API now has Predictive Analytics to help you identify which groups of players are likely to spend or churn, and we are adding new predictions for how much a player is likely to spend within 30 days and the probability that a player is a high spender. This allows you to tailor experiences for these players to try to increase their spend or engagement. Learn more about the
    Player Stats API.

“Not showing ads to users that were probable to spend increased number of IAP transactions by 15%.” – Avetis Zakharyan, CEO Underwater Apps

New ad formats and targeting to find, keep and monetize high-quality gamers

Promoting your game and growing your audience is important, but it’s just as important to reach the right audience for your game, the players who want to open the game again and again. That’s why today we’ve unveiled new features that make it simpler to reach the right audience at scale.

  • Search Trial Run Ads: In the next few weeks, we’ll launch a new way for users to try your game out when they do a search for games on Google through a new ad format, Search Trial Run Ads. After tapping “Try now”, an individual can play your game for up to 10 minutes, and then download the game in full if they choose. These ads will appear to smartphone users on WiFi. Using this format, you can drive qualified users who are likely to stay engaged with your game after install.

SGN’s Search Trial Run Ad for Panda Pop

  • Portrait Video Ads: More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically, but often these videos are created for landscape viewing. Over the next few weeks, we’re launching Portrait Video Ads for a full-screen, immersive portrait video experience. Developers have seen significant improvement in both click-through and conversion rates, resulting in lower cost per install and more installs.
  • Active User Targeting for Games: In the coming weeks, we’re rolling out a new type of targeting for Android apps that allows you to show ads to users who have spent more than 30 minutes playing games, or who have played a Google Play Games integrated game, in the last 30 days.

Earn more revenue in your game with AdMob

AdMob helps game developers around the world maximize revenue through in-app advertising. At GDC, we also announced a new way to help you earn more through AdMob Mediation. Rewarded advertising is a popular form of game monetization -- users are given the choice to engage with ads in exchange for an in-app reward. AdMob Mediation will enable you to easily monetize your apps with rewarded video ads from a number of ad providers. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight and Vungle, with more being added all the time.

You can learn more about this, and all our ads announcements on the Inside AdWords blog.

This is just the start of what we’ve got planned for 2016. We hope you can make use of these tools to improve your game, engage your audience, and grow your business and revenue.