Tag Archives: android developers

#WeArePlay | 4 stories of founders building apps for the LGBTQIA+ community

Posted by Robbie McLachlan, Developer Marketing

#WeArePlay celebrates the inspiring journeys of people behind apps and games on Google Play. In honor of Pride Month, we are highlighting founders who have built tools to empower the LGBTQIA+ community. From dating apps to mental health tools, to storytelling platforms - these founders are paving the way for more inclusive technology.


npckc is a game creator from Kanto, Japan whose stories portray the trans experience

npckc – Game Creator, Kanto, Japan

Born in Hong Kong and raised in Canada, npckc is a trilingual translator based in Japan. A self-taught programmer, they create games that feature stories and characters which are often from marginalized communities. One such game is "one night, hot springs" where players follow Haru, a trans woman, as she embarks on a visit to the hot springs. Players have praised the game's realistic portrayal of trans experiences and the relaxing music composed by npckc's partner, sdhizumi. As a finalist in Google Play's Indie Games Festival in Japan, they hope to attend more gaming conventions to connect with fellow developers in person.


Anshul and Rohan from Mumbai, India built a mental health support app geared to the LGBTQIA+ community’s needs

Anshul and Rohan – App Creators, Mumbai, India

After Anshul returned to India from London, he met Rohan and the pair bonded over their mental health struggles. Together they shared a dream; to create something in the wellness space. This became Evolve, an app with guided meditations, breathing exercises, and daily affirmations. When the pandemic hit, the pair saw first-hand how underserved the LGBTQIA+ community was in mental health support. For Rohan, who identifies as a gay man, this realization hit close to home. Together, Anshul and Rohan redeveloped Evolve towards the LGBTQIA+ community’s specific needs - building a safe space where users can share their experiences, seek mentorship, and build a supportive community.


BáiYù from Indiana, U.S. created a platform to publish authentic, queer visual novels and indie games

BáiYù – Game Creator, Indiana, USA

Queer developer BáiYù loves writing stories, and started making games at age 16. Part of a game-development community, BáiYù wanted an affordable way to help get their creations out. So they set up Project Ensō, publishing queer visual novels and narrative indie games. With 10 titles on Google Play, BáiYù supports other developers from under-represented groups to share their own authentic stories on Project Ensō, even polishing their games before release. The most popular title on Project Ensō is “Yearning: A Gay Story”, in which gamers play a newly-out gay man navigating his freshman year of college. BáiYù's efforts have had a profound impact on players, with many sharing how these games have positively transformed their lives.


Alex and Jake from Nevada, U.S. built an inclusive dating app and social community for everyone

BáiYù – Game Creator, Indiana, USA

Alex and Jake grew up in an environment that didn’t accept the LGBTQIA+ community. They started building apps together after a mutual friend introduced them. When they realized that queer people were looking for a platform that offered support and meaningful connections, they created Taimi. Taimi is not just a dating app for LGBTQIA+ people; it's also a social network where they can bond, build community, and feel safe. Alex and Jake are also proud to partner with NGOs that provide mental health support for the community.


Discover more stories of app and game creators in #WeArePlay.



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#WeArePlay | Meet the people creating apps and games in Australia

Posted by Robbie McLachlan – Developer Marketing

Last year #WeArePlay went on a virtual tour of India, Europe and Japan to spotlight the stories of app and game founders. Today, we’re continuing our tour across the world with our next stop: Australia

From an app helping people during natural disasters to a game promoting wellbeing through houseplants, meet the 50 apps and games companies building growing businesses on Google Play.

Let’s take a quick road trip across the territories.

Tristen's app gives accurate information to people during natural disasters

Tristen, founder of Disaster Science
Tristen, founder of Disaster Science

Meet Tristen from Canberra, founder of Disaster Science. When Tristen was stranded by a bushfire with friends during a holiday, he realized the need to have accurate information in a crisis situation. Moved to help others, he leveraged his software development skills to create his app, Bushfire.io. It collects data from multiple sources to give people an overview of fires, floods, road closures, and vital weather updates.

He has recently added real-time satellite imagery and has plans to expand further internationally, with coverage of region-specific events like cyclones, earthquakes, evacuations and heat warnings.


Christine and Lauren's promotes wellbeing through houseplants

Christine and Lauren, co-founders of Kinder World
Christine and Lauren, co-founders of Kinder World

Friends Christine and Lauren from Melbourne co-founded gaming company Kinder World. As a child, Lauren used video games to soothe the pain of her chronic ear infections. That was how she discovered they could be a healing experience for people—a sentiment she dedicated her career to. She partnered with engineer Christina to make Kinder World: Cozy Plants.

In the game, players enter the comforting, botanical world of houseplants, home decoration, steaming hot coffee, and freshly baked cookies. Since going viral on several social media platforms, the app has seen huge growth.


Kathryn's app helps reduce stress and anxiety in children

Kathryn, founder of Courageous Kids
Kathryn, founder of Courageous Kids

Kathryn from Melbourne is the founder of Courageous Kids. When Kathryn's son was anxious and fearful whenever she dropped him off at school, as a doctor, her instincts for early intervention kicked in. She sought advice from pediatric colleagues to create stories to explain his day, making him the main character. Friends in a similar situation began to ask her for advice and use the stories for their own children so she created Courageous Kids.

A library of real-world stories for parents to personalize, Courageous Kids helps children to visualize their day and manage their expectations. Her app has become popular among families of sensitive and autistic children, and Kathryn is now working with preschools to give even more kids the tools to feel confident.


Discover more #WeArePlay stories from Australia, and stories from across the globe.



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3 must-know updates from Google Play at I/O ’24

Posted by Nick Sharma – Product Manager, Google Play

At Google Play, we’re passionate about helping people discover experiences they’ll love while empowering developers like you to bring your ideas to life and build successful businesses. At this year’s Google I/O, we shared our latest developments that will help you acquire and engage users, optimize your revenue, and reinforce trust with secure, high-quality experiences.

If you missed this year’s event, check out our recap video below, or read on for our top 3 announcements.

#1: Enhanced store listings: More ways to reach the right audience

Your store listing is often your first chance to make a good impression and acquire new users. You can already tailor your store listing in a number of ways to optimize your conversions for different audiences.

    • Now, you can also create listings based on what users search for. Tailoring your store listings by search keywords will not only make listing content more relevant, it can also help you target users actively seeking the benefits your app provides.
    • Not sure what keywords to choose? Play Console will now give you keyword suggestions for potentially impactful store listings.
Increase your store listing's relevance and conversions by displaying content tailored to users by search keywords

#2: Expanded payment options: More ways for customers to pay for your content

Our extensive payment method library, which includes traditional payment methods like credit cards and over 300 local forms of payment in more than 65 markets, continues to grow.

    • We enabled Pix in Brazil, allowing you to offer millions of customers their preferred payment method.
    • We also enhanced support for UPI in India to streamline subscription purchases.
    • With our new installment subscriptions feature, you can offer customers the option to pay over time for long-term subscriptions, helping increase your signups and lifetime value.
Installment subscriptions are now available for users in Brazil, France, Italy, and Spain

#3: SDK Console improvements: Build high-quality and safer app experiences

We're making it easier to build high-quality and safer app experiences with enhancements made possible by SDK Console.

    • You can now get better guidance on how to fix crashes or errors in Android Studio and receive notifications from SDK owners about non-compliant versions in Play Console.
    • Plus, you can share crash or ANR data with SDK owners directly through Play Console.
Sare crash or ANR data with SDK owners in Play Console
Developers can now share crash or ANR data with SDK owners in Play Console

That’s it for our top 3 announcements, there’s so much more to discover from this year’s event. Check out this blog post for more Google Play announcements at this year’s Google I/O.

#WeArePlay | How Zülal is using AI to help people with low vision

Posted by Leticia Lago – Developer Marketing

Born in Istanbul, Türkiye with limited sight, Zülal has been a power-user of visual assistive technologies since the age of 4. When she lost her sight completely at 10 years old, she found herself reliant on technology to help her see and experience the world around her.

Today, Zülal is the founder of FYE, her solution to the issues she found with other visual assistive technologies. The app empowers people with low vision to be inspired by the world around them. Employing a team of 4, she heads up technological development and user experience for the app.

Zülal shared her story in our latest film for #WeArePlay, which celebrates people around the world building apps and games. She shared her journey from uploading pictures of her parents to a computer to get descriptions of them as a child, to developing her own visual assistive app. Find out what’s next for Zülal and how she is using AI to help people like herself.

Tell us more about the inspiration behind FYE.

Today, there are around 330 million people with severe to moderate visual impairment. Visual assistive technology is life-changing for these people, giving them back a sense of independence and a connection to the world around them. I’m a poet and composer, and in order to create I needed this tech so that I could see and describe the world around me. Before developing FYE, the visual assistive technology I was relying on was falling short. I wanted to take back control. I didn’t want to sit back, wait and see what technology could do for me - I wanted to harness its power. So I did.

Why was it important for you to build FYE?

I never wanted to be limited by having low vision. I’ve always thought, how can I make this better? How can I make my life better? I want to do everything, because I can. I really believe that there’s nothing I can’t do. There’s nothing WE can’t do. Having a founder like me lead the way in visual assistive technology illustrates just that. We’re taking back control of how we experience the world around us.

What’s different about FYE?

With our app, I believe our audience can really see the world again. It uses a combination of AI and human input to describe the world around them to our users. It incorporates an AI model trained on a dataset of over 15 million data points, so it really encompasses all the varying factors that make up the world of everyday visual experiences. The aim was to have descriptions as vivid as if I was describing my surroundings myself. It’s the small details that make a big difference.

What’s next for your app?

We already have personalized AI outputs so the user can create different AI assistants to suit different situations. You can use it to work across the internet as you’re browsing or shopping. I use it a lot for cooking - where the AI can adapt and learn to suit any situation. We are also collaborating with places where people with low vision might struggle, like the metro and the airport. We’ve built in AI outputs in collaboration with these spaces so that anyone using our app will be able to navigate those spaces with confidence. I’m currently working on evolving From Your Eyes as an organization, reimagining the app as one element of the organization under the new name FYE. Next, we’re exploring integrations with smart glasses and watches to bring our app to wearables.

Discover more #WeArePlay stories and share your favorites.



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I/O 2024: What’s new in Google Play

Posted by Paul Feng, Vice President of Product Management, Google Play

At Google Play, we’re passionate about helping people discover experiences they’ll love while empowering developers like you to bring your ideas to life and build successful businesses.

At this year’s Google I/O, we shared our latest developments for apps and games, plus how we’re helping you reinforce trust with secure, high-quality experiences, acquire and engage users, and optimize your revenue.

Addressing the unique needs of your app category

We know that success looks different in every app category, which is why we’re addressing the specific challenges and opportunities of each vertical, from games and media to entertainment and retail.

Engage SDK: Expanding your app’s reach on and beyond the Play Store

Over the last year, the Play Store has evolved into a content-focused destination, highlighting your apps' most exciting features and updates. Now we're introducing a brand-new surface as a developer preview to showcase your content and enable cross-app continuation journeys.

Developers can use this surface to highlight the most important content from users’ installed apps and even launch users into a full-screen immersive experience with personalized recommendations and promotions. For users who haven’t installed your app yet, you can also use this space to recommend your app and showcase its most compelling content.

To unlock these benefits, you'll need to integrate with Engage SDK, a client-side integration that leverages on-device APIs and takes most developers about a week to complete. Express interest in joining our developer preview today and be among the first to feature your content on the new on-device surface launching later this year.

Google Play Games on PC and Play Points: Maximizing gamer engagement

For games, we continue to enhance our tools to empower you throughout the game lifecycle. Google Play Games on PC recently expanded to more than 140 markets with a catalog of over 3,000 games, helping you reach gamers across multiple devices. We’ve also simplified the integration process with Play Games Services, which connects your gamers’ progress and achievements on Play. To further boost gamer engagement, you can leverage Play Points to launch coupons, discounts, or exclusive in-game items, while also benefiting from improved performance reporting within Play Console.

To learn more about our broad suite of tools for game developers, check out the full recap from the Google for Games Developer Summit.

Reinforcing trust with secure, high-quality experiences

Quality and security are at the heart of Google Play. This year, we’ve made several updates designed to protect both your users and your business, including SDK management tools, smoother launch processes, enhanced user security, and proactive ways to safeguard user trust and business integrity.

Google Play SDK Console: Building a safer Play Store with SDK owners

In 2021, we launched Google Play SDK Console and invited some of the most widely adopted SDKs to join. Now, we’re opening SDK Console to all SDKs, as long as they’re distributed from a canonical Maven repository source that we can verify. This includes open-source SDKs and smaller SDKs that weren’t previously supported.

Through the console, SDK owners can access usage statistics and tools to help them guide app developers in adopting SDK versions that fix quality issues and comply with Play policies.

Recently, we added the option in Play Console for app developers to share crash or ANR data with SDK owners, which in turn can give guidance to app developers on how to fix crashes or ANR errors in all affected apps in Android Studio and Play Console.

Developers can now share crash or ANR data with SDK owners in Play Console

Enhanced app-release tools: Preventing surprises and streamlining launches

Our new pre-review checks combine several existing quality checks into one UI, allowing you to spot common policy and compatibility issues before your app goes live. And if you need to make last-minute changes, you can now discard unwanted releases in the “Not yet sent for review” stage, reducing the risk of making accidental updates.

Play Integrity API updates: New protections against unauthorized access

The Play Integrity API helps prevent attacks, abuse, and unauthorized access by letting you check that your app is unmodified and installed by Google Play on a genuine Android device. Today, we’re launching three new features to help further defend against security threats:

    • App access risk, now in public beta, lets your app know if another app could be capturing the screen, displaying overlays, or controlling the device. Since these features are important for accessibility users, we’ve designed it so that genuine accessibility apps won’t trigger the verdict.
    • You can also receive a Play Protect verdict in your API response. This lets your app know if Play Protect is turned on and if it has found any known malware on the device.
    • Finally, recent device activity lets you detect and respond to devices that make a high volume of requests, which could be a sign of automated traffic or an attack.

More ways to acquire and engage users

Reaching the right audience is crucial for the success of your app. That’s why we're constantly developing tools that help you target your ideal users, personalize your messaging, and create engaging experiences that drive downloads and retention.

Custom store listings: More ways to reach the right audience with the right message

Your store listing is often your first chance to make a good impression and acquire new users. You can already tailor your store listing in a number of ways, to optimize your conversions for different audiences.

Now, you can also create listings based on what users search for. Tailoring your store listings by search keywords will not only make its content more relevant, it can also help you target users actively seeking the benefits your app provides. Play Console will even give you keyword suggestions for potentially impactful store listings.

Learn how to build listings that target specific search keywords in our new Play Academy course, and get a head start on writing by generating suggested descriptions with Gemini models.

Increase your store listing's relevance and conversions by displaying content tailored to users by search keywords

Store listings: Enhancements to enable cross-device discovery

We’re also making store listings more relevant to users who want to use your apps on multiple devices.

    • Your listings now display screenshots, ratings, and reviews specific to each form factor to help users get a sense of the app experience they can expect.
    • Plus, by adding details specific to each device type, your app can be discovered when users search and filter for new apps by device type or explore our new page dedicated to “other devices.”

Deep links: Increasing engagement with seamless web-to-app journeys

Deep links are a great way to increase engagement by driving users directly to a relevant page within your app, where they can check out content, book a trip, or continue their shopping experience.

    • Now we’re making it even easier to manage your deep links in Play Console with deep links patching. Patching allows you to experiment or make quick changes to your deep-link setup without the need to release a new app version, and it doesn’t commit you to permanent changes.
    • Once the changes are made, you can review them by previewing or downloading a test version to your device. If everything works as expected, just push the patch live and let Google Play deliver the changes to your users.

Optimizing revenue with Google Play Commerce

With over 2.5 billion users across 190+ markets, Google Play gives you access to a vast global audience. This year, we focused on improving your ability to access customers in these markets by making it easier to make secure and seamless purchases.

Expanded payment options: More ways for customers to pay for your content

Our extensive payment method library, which includes traditional payment methods like credit cards and over 300 local forms of payment in more than 65 markets, continues to grow.

    • We enabled Pix in Brazil and enhanced support for UPI in India to streamline subscription purchases, allowing you to offer hundreds of millions of customers their preferred payment method in these markets.
    • We’ve also extended the ability for customers to make purchases for someone else. Customers with a Google family set up can now approve their child’s purchases on Android from any OS.
    • Starting in India, customers can ask a friend or family member outside their Google family group to purchase an app or in-app product for them by sharing a payment link through their preferred text messaging service or email.

Optimized pricing: Pricing your products for local purchasing power

Finding the right price for your products is essential to attract customers and maximize revenue.

    • Google Play now automatically updates price ranges to reflect currency fluctuations against the US dollar, and you’ll see a new Inbox notification in Play Console any time we recommend a price adjustment for your in-app products.
    • To give you more pricing flexibility, you can now price your products on Google Play as high as 999.99 US dollars or local equivalent.

Improved purchase experiences: Boosting your checkout performance

We’re making purchase experiences more seamless and convenient by giving customers more guidance and flexibility, and giving you the tools to fine-tune these experiences.

    • We added new badges to the Play Store such as “best selling,” “trending,” and “popular” to help guide customers’ purchases.
    • With our all-new installment subscriptions feature, you can offer customers the option to pay over time for long-term subscriptions, helping increase your signups and lifetime value. Our early access program showed an increase of 8% in total subscription sign ups and 4% in user spend.
Installment subscriptions are now available for users in Brazil, France, Italy, and Spain

    • We’re also introducing the new Play Billing Lab app, which makes it easier to adopt and test features that can help you improve the customer experience for one-time purchases and subscriptions. The Lab allows you to test your integration with Play's billing system, create test configurations without affecting real users, and experiment with country overrides and subscription lifecycle changes.

To take advantage of these features and everything else that our commerce platform has to offer, be sure to upgrade to Play Billing Library 7.0 later this month. This year, we're aligning the library's deprecation timelines with Play's policies, so support for version 5 will end in August 2024.


And that’s it for our recap of the latest updates and vertical-specific investments we're making to help you reinforce trust, acquire and engage users, and optimize your revenue. We're excited to see how you leverage these tools to grow your business on Google Play.

#WeArePlay | Meet the founders changing women’s lives: Women’s History Month Stories

Posted by Leticia Lago – Developer Marketing

In celebration of Women’s History month, we’re celebrating the founders behind groundbreaking apps and games from around the world - made by women or for women. Let's discover four of my favorites in this latest batch of nine #WeArePlay stories.


Múkami Kinoti Kimotho

Royelles Revolution / Royelles Revolution: Gaming For Girls (USA)

Múkami Kinoti Kimotho – Royelles Revolution / Royelles- Gaming For Girls | USA

Múkami's journey began when she noticed the lack of representation for girls in the gaming industry. Determined to change this narrative, she created Royelles, a game designed to inspire girls and non-binary people to pursue careers in STEAM (science, technology, engineering, art, math) fields. The game is anchored in fierce female avatars like the real life NASA scientist Mara who voices a character. Royelles is revolutionizing the gaming landscape and empowering the next generation of innovators. Múkami's excited to release more gamified stories and learning modules, and a range of extended reality and AI-powered avatars based on the game’s characters.

"If we're going to effectively educate Gen Z and Gen Alpha, we have to meet them in the metaverse and leverage gamified play as a means of driving education, awareness, inspiration and empowerment.” 

- Múkami

Leonika Sari Njoto Boedioetomo

Reblood: Blood Services App (Indonesia)

Leonika Sari Njoto Boedioetomo – Reblood / Blood Services App | Indonesia

When her university friend needed an urgent blood transfusion but discovered there was none available in the blood bank, Leonika became aware of the blood donation shortage in Indonesia. Her mission to address this led her to create Reblood, an app connecting blood donors with those in need. With over 140,000 blood donations facilitated to date, Reblood is not only saving lives but also promoting healthier lifestyles with a recently added feature that allows people to find the most affordable medical checkups.

“Our goal is to save more lives by raising awareness of blood donation in Indonesia and promoting healthier lifestyles for blood donors.” 

- Leonika

Luciane Antunes dos Santos and Renato Hélio Rauber

CARSUL / Car Sul: Urban Mobility App (Brazil)

Luciane Antunes dos Santos and Renato Hélio Rauber – Car Sul: Urban Mobility App | Brazil

Luciane was devastated when she lost her son in a car accident. Her and her husband Renato's loss led them to develop Carsul, an urban mobility app prioritizing safety and security. By providing safe transportation options and partnering with government health programs to chauffeur patients long distances to larger hospitals, Carsul is not only preventing accidents but also saving lives. Luciane and Renato's dedication to protecting others from the pain they've experienced is ongoing and they plan to expand to more cities in Brazil.

“Carsul was born from this story of loss, inspiring me to protect other lives. Redefining myself in this way is very rewarding.” 

- Luciane

Diariata (Diata) N'Diaye

Resonantes / App-Elles: Safety App for Women (France)

Diariata (Diata) N'Diaye – Resonantes /App-Elles: Safety App for Women | France

After hearing the stories of young people who had experienced abuse that was similar to her own, Spoken word artist Diata developed App-Elles – an app that allows women to send alerts when they're in danger. By connecting users with support networks and professional services, App-Elles is empowering women to reclaim their safety and seek help when needed.Diata also runs writing and recording workshops to help victims overcome their experiences with violence and has plans to expand her app with the introduction of a discreet wearable that sends out alerts.

“I realized from my work on the ground that there were victims of violence who needed help and support systems. This was my inspiration to create App-Elles." 

- Diata


Discover more #WeArePlay stories and share your favorites.



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Tune in for Google I/O on May 14

Posted by Jeanine Banks – VP & General Manager, Developer X, and Head of Developer Relations

Google I/O is arriving this year on May 14th and you’re invited to join us online! I/O offers something for everyone, whether you are developing a new application, modernizing an existing one, or transforming it into a business.

The Gemini era unlocks new possibilities for developers to build creative and productive AI-enabled applications. I/O is where you’ll hear how you can get from idea to production AI applications faster. We’re excited to share what’s new for mobile, web, and multiplatform development, and how to scale your applications in the cloud. You will be able to dive deeper into topics that interest you with over 100 sessions, workshops, codelabs, and demos.

Visit the Google I/O site and register to stay informed about I/O and other related events coming soon. The livestreamed keynotes start May 14 at 10am PT, so mark your calendar.

If you haven’t already, go try out our newest Google I/O puzzle and head to @googlefordevs on Instagram if you need a hint.

Tune in for Google I/O on May 14

Posted by Jeanine Banks – VP & General Manager, Developer X, and Head of Developer Relations

Google I/O is arriving this year on May 14th and you’re invited to join us online! I/O offers something for everyone, whether you are developing a new application, modernizing an existing one, or transforming it into a business.

The Gemini era unlocks new possibilities for developers to build creative and productive AI-enabled applications. I/O is where you’ll hear how you can get from idea to production AI applications faster. We’re excited to share what’s new for mobile, web, and multiplatform development, and how to scale your applications in the cloud. You will be able to dive deeper into topics that interest you with over 100 sessions, workshops, codelabs, and demos.

Visit the Google I/O site and register to stay informed about I/O and other related events coming soon. The livestreamed keynotes start May 14 at 10am PT, so mark your calendar.

If you haven’t already, go try out our newest Google I/O puzzle and head to @googlefordevs on Instagram if you need a hint.

Meet the class of 2024 for Google Play’s Indie Games Accelerator

Posted by Leticia Lago – Developer Marketing

Today, we’re excited to reveal Google Play’s Indie Games Accelerator class of 2024.

Selected game studios from around the world will take part in the 10-week accelerator designed to take their businesses to the next level on Google Play. The program includes:

    • A series of online masterclasses, talks and gaming workshops hosted by industry leaders
    • Mentorship sessions covering a broad variety of topics including technical development, gameplay and team leadership
    • Access to gaming experts from Google and leading studios

Due to the number of impressive applications, we’ve doubled this year’s class size from 30 to 60 studios. Without further ado, meet the class of 2024 and join us in congratulating them!

moving image of IGA winners class 2024

Americas

Logisk Studio
Attu
Sprocket Games
Blu Studios
Highpoint Games
D20 Studios
Supernova Games
Cafund
ó Creative Studio
Hyperthought Games Inc.
North Star Digital Studios
Theia Studios
Aurecas Games
Mana Burn
67 Bits
Retora Games
Ocarina Studios
WonderLegend Games
EiP Game Studio
Asia Pacific

CLOVER-FI Games
Crimzen Red Studios
QueseraGames Co., Ltd.
Gonggamore Contents Inc.
ONDOT INC
LiberalDust
Studio Boxcat
Whoyaho Corp.
Blackhammer
Algorocks
Own Games 
Kudos Games
Appspace Solutions
Lentera Nusantara
Dunali Games
Hexpion
Dreams Studio
Panthera Studio
Lunarite Studio
Npckc
ONDI Games
Playdew
Niku Games Studio
Avian Hearts Studios Pvt. Ltd
WASD Interactive
Europe, Middle East & Africa

First Pick Studios
Pank0
Big Loop Studios
BaldrickSoft
RPG games
Airapport
Post Physical
WALKME MOBILE SOLUTIONS
Iteration One
Veryo Studios
Monster League
TERAHYPE
3Hills
Gravity Code
Torpor Games
Nordic Stone Studio
TruePlayers
Pineapple on Pizza Studios

Congratulations again to all the founders selected; we can’t wait to see your games grow on our platform.

We’re committed to helping app and game businesses of all sizes reach their full potential. Discover more about Google Play’s programs, resources and tools for indie games developers.

Designing your account deletion experience with users in mind

Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, May Smith - Product Manager, and Anita Issagholyan – Policy Lead

With millions of developers relying on our platform, Google Play is committed to keeping our ecosystem safe for everyone. That’s why, in addition to our ongoing investments in app privacy and security, we also continuously update our policies to respond to new challenges and user expectations.

For example, we recently introduced a new account deletion policy with required disclosures within the Data Safety section on the Play Store. Deleting an account should be as easy as creating one, so the new policy requires developers to provide information and web resources that help users to manage their data and understand an app's deletion practices.

To help you build trust and design a user-friendly experience that helps meet our policy requirements, consider these 5 best practices when implementing your account deletion solution.

1.     Make it seamless

Users prefer a simple and straightforward account deletion flow. Although users know that more steps may follow (such as authentication) navigating multiple screens before the deletion page can be a significant barrier and create negative feelings for the user. Consider providing your account deletion option on an account settings page or place a prominent button on the home screen. Design the flow with discoverability in mind by taking the user directly to the deletion process.

2.     Allow automatic deletion

Users feel that if they can create an account without talking to a customer service agent, they should be able to delete their account online, too. If automation is not on your roadmap just yet, consider a step-by-step deletion request form or a dedicated page to connect users with customer support.

3.     Offer guidance and explain potential implications

Users delete their accounts for various reasons, some of which may be better resolved another way. Early in your deletion flow, point your users toward a Help Center article that explains how your deletion process works in simple terms, including any potential consequences. For example, make it clear if your users will need to pause their payment method before deleting the account, or download any account data they want to keep. Helping your users understand the process in advance can prevent accidental deletions. For those who do change their minds, consider offering a way to recover their accounts within a reasonable timeframe.

Here’s an example of how Play Store Developer, Canva, has designed the in-app deletion flow to explain potential consequences of account deletion:

user journey on the Canva app in three panels
User journey on the Canva app
“User data privacy has always been important for us. We’ve always been intentional about our approach in optimizing the Canva app so our users can have more transparency and control over their data. We’re welcoming these new requirements from the Play store as we know this new flow will elevate users’ trust in our app and benefit our business in the long term.” - Will Currie, Software Engineer, Canva

4.     Confirm account deletion

Sometimes users misunderstand whether the account itself or just data collected by the app was deleted in the deletion process. Users often think that the data your app stored in the cloud will automatically be deleted at the same time as account deletion. Since it may take time to remove account data from internal company systems or comply with data retention requirements in different regions, transparency about the process can help you maintain trust in your brand and make it more likely for users to return in the future.

Here’s SYBO Games, has designed their web deletion in-app deletion flow:

user journey on the Sybo Games web resource in four panels
User journey on the SYBO Games web resource
“We are always striving to ensure that our games provide a fun user experience, built on a solid data protection foundation. When we learned about the new account deletion update on Google Play, we thought this was a great step forward to ensure that the entire developer ecosystem optimizes for user safety. We encourage developers to carve out time to embrace these improvements and prioritize regular privacy check-ins.”  - Elizabeth Ann Schweitzer, Games Compliance Manager, SYBO Games

5.     Don’t forget user engagement

This is a great opportunity to connect with your users at a critical moment. Make sure users who have uninstalled your app can easily remove their accounts through a web resource without needing to reinstall the app. You can also invite them to complete a survey or provide feedback on their decision.

Protecting users' data is essential for building trust and loyalty. By updating the Data Safety section on Google Play and continuing to optimize user experience for account deletion, you can strengthen trust in your company while striving for the highest level of user data protection.


Thank you for your continued collaboration and feedback in developing this data transparency feature and in helping make Google Play safe for all.