Tag Archives: #GoogleforGames

Introducing Play Install Referrer for Google Play Games on PC

Posted by Arjun Dayal, Director – Google Play Games

Making informed marketing decisions relies on identifying your most valuable user acquisition channels for your games. By tracking referral data, you can understand which traffic sources send the most users to download your app from the Google Play store. These insights can help you make the most of your advertising spend and maximize ROI. That’s why in 2017, we launched the Play Install Referrer API, which gives you an easy, reliable way to track your apps’ referral information directly from the Play store.

Until now, this feature was only available for your games in the mobile Play store. Today, we’re pleased to announce support for Google Play Games on PC, allowing you to attribute conversions from your marketing activities on the Web1. If you use the Google Play Install Referrer API to track your referral sources, you can now attribute conversions to specific campaigns directly from Google Play by manually retrieving referral information, or using third-party analytics tools from Google’s App Attribution Partners.

Getting started is easy. First, generate a Google Play URL for your game’s Google Play store listing page and add a referrer query parameter for your Web campaign. Then, when a PC user clicks the link, they will be redirected to your game’s listing page on the Google Play Web store, which will give them the option to “Install on Windows.” Once the user launches your game, you’ll be able to track the referral using the Google Play Install Referrer library.

“With integration support from Adjust, developers can quickly and efficiently measure marketing campaigns for their games on Google Play Games on PC. We’re excited about the opportunity this brings for developers to broaden their games’ reach and strengthen cross-platform measurement.” 

- Gijsbert Pols, Director of Connected TV & New Channels, Adjust

Learn more about third-party referral codes for Google Play Games on PC and start optimizing your marketing performance today.


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1Subject to device compatibility with Google Play Games on PC.

Com2uS brings a seamless multi-platform gameplay experience with Google Play Games on PC

Posted by Arjun Dayal, Director, Google Play Games

Reaching a motivated audience to play on PC

Summoners War: Chronicles is a mobile MMORPG from South Korean game developer Com2uS, released globally in March 2023. To date, Summoners War has earned over $2.7 billion with more than 180 million downloads worldwide. Set in a fantasy world where players must collect and train various monsters to battle against other players, Summoners War is one of the most popular mobile games in the world.

Nearly a decade later, the game continues to grow its large and active community of players, in part because Com2uS continues to release new content and updates to keep the game fresh and exciting. As part of Com2uS’s effort to offer their players the best way to enjoy the games wherever they want to play, they decided to expand their game to PC. They chose to expand to Google Play Games on PC to reach new users and offer the high-end immersive gaming experience to an already motivated audience ready to play mobile games on PC.

Moving image of gameplay across four devices with different screen sizes
Seamless sync across signed-in devices for Summoners War: Chronicles
Subject to game availability and PC compatibility

Optimizing for PC with the same Android build

Google Play Games on PC offered a quick and smooth integration process from mobile to PC using the same Android build. With many developer tools at hand, only few optimization steps were required to create a differentiated PC gaming experience. You can watch our Google Play Games on PC playlist to see more details on the integration process.

The Com2uS team added input support which is an essential feature to enable players to enjoy the game on large screens including tablets and foldables. Summoners War: Chronicles currently supports keyboard, mouse, and game controller, which has been one of the top requests from users. Also, it was important to optimize the user experience with cross-platform ability in mind. For example, the game's interface needed to be easily navigable and intuitive for players on all platforms, and the UI had to be adjusted for different size screens and allow clear explanation of the game controls.

To optimize the graphics settings for each platform, Com2uS chose Vulkan as their primary graphics API for its high performance and multi-platform ability. Even on high-end mobile devices, some players preferred flexible quality settings to avoid overheating and to preserve battery life. Vulkan allowed Com2uS to provide the best possible graphics quality for their key user demographic on both PC and mobile devices.

Using the Google Play Games on PC Emulator, Com2uS could test and debug the build in various player configurations, identical to the user environment. The emulator supports streamlined testing across multiple aspect ratios, directly accessible from the Play store and enables ADB access for developing and debugging. Having developed the game with Unity, they were able to automatically detect the emulator and directly deploy the game. Google Play Games on PC Emulator is coming soon for all developers, with support for the most popular game engines including Unity, Unreal, Cocos and more.

Providing the best user experience with simultaneous release

In November 2022, Com2uS simultaneously released Summoners War: Chronicles on both PC and mobile. Players can now enjoy the game on mobile or PC via Google Play Games. The release of the game on PC offers players a new level of gaming experience, allowing them to enjoy Summoners War on a larger screen and with more advanced hardware.

With Play Games Services, players can sync their progress automatically whenever they launch the game on a new device and can continue to collect rewards and Play Points no matter where they choose to play.

Get started with Google Play Games on PC

Starting today, we’re excited to announce that Google Play Games beta is opening up sign-ups for all players in Japan! Enable your players to experience immersive and seamless multi-platform gameplay with Google Play Games on PC. To join, express interest in our beta program today.


Google Play Games on PC is available to download in 14 countries as of April 19, 2023.
Please see g.co/googleplaygames for more information. Game titles may vary by region.



Google Play Logo

Unlock seamless gameplay across mobile and PC with Google Play Games

Posted by Arjun Dayal, Director, Google Play Game

Google Play Games on PC gives users the ability to play their favorite mobile games on PC, with the security and stability they expect from Google Play. With a catalog of top-tier games and over 10 billion monthly sessions on mobile, our users have met this product with enthusiasm for its high-quality, high-performance emulation and cross-screen gameplay.

For developers, joining Google Play Games on PC can help you increase user reach, engagement, and ROI and build high-quality games across Google surfaces.
Moving image showing seamless sync across signed-in devices of four varying sizes playing Asphalt 9: Legends
Illustrative example of seamless sync across signed-in devices for Asphalt 9: Legends
Subject to game availability and PC compatibility

At today’s Google for Games Developer Summit, we announced how we’re making cross-platform game development even easier, by continuing to simplify and improve the onboarding process for Google Play Games on PC. Watch our Google Play Games on PC playlist or, keep reading to check the most important updates from today.

Moving image showing Google play Games home page on a desktop monitor
Google Play Games is available to download in 13 countries*. Subject to game availability and PC compatibility

  • Google Play Games on PC is expanding to more regions and including more games loved by billions of users worldwide. The program will be expanding to Japan and countries in Europe in the next couple of months and adding several new games including Garena Free Fire, Ludo King, and MapleStory M.

  • Through our partnership with Intel, we’re making it easier to join Google Play Games on PC with an existing mobile build. While fully optimized games still offer the best experience for users and qualify for unique cross-platform marketing and promotion, we now offer the option to submit your existing mobile build in the meantime to reach players faster. So if your mobile game already plays well on desktop, you can express interest now to join Google Play Games.

  • The new Google Play Games on PC developer emulator is a developer-focused build of Google Play Games specially designed for your debug and build process. It allows you to deploy games directly such as sideloading APKs via adb command or using Android Studio to adjust some graphics and hardware settings to validate different player configurations. To download the emulator, express your interest today.

  • In order to ensure that players have a high-quality experience on Google Play Games, use our new release checklist to verify that you've completed all the necessary steps before submitting a build to ensure a quick approval process. This checklist covers key requirements including using high-resolution textures and assets, supporting Windows aspect ratios, and implementing mouse and keyboard input.

  • With over 2 billion gamer profiles, Play Games Services stands at the core of ensuring seamless continuity across devices for Google Play Games. This year, we will roll out Next Generation Player IDs. These will keep a user's Player ID consistent across surfaces for any given game, while enabling them to be unique across different games.

  • Over the last few years, there’s been a huge push for large-screen devices in the gaming industry, including desktops, laptops, tablets, and foldables. Even though each form factor has its unique advantages, you don’t need to customize your game for each one independently. Check out this session to learn how to ensure great playability across different platforms, all at once.

You can learn more about Google Play Games on PC at the developer site, and watch all the sessions from the Google for Games Developer Summit at g.co/gamedevsummit.


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*Google Play Games on PC is available to download in 13 countries as of March 14, 2023. 
Please see g.co/googleplaygames for more information. Game titles may vary by region.

Join us for Google for Games Developer Summit 2021

Posted by Greg Hartrell, Head of Product Management, Games on Android & Google Play

Google for Games Dev Summit header

With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage players. To help developers with this opportunity, the games teams at Google are back to announce the return of the Google for Games Developer Summit 2021 on July 12th-13th.

Hear from experts across Google about new game solutions they’re building to make it easier for you to continue creating great games, connecting with players, and scaling your business. Registration is free and open to all game developers.

Register for the free online event at g.co/gamedevsummit to get more details in the coming weeks. We can’t wait to share our latest innovations with the developer community.