Tag Archives: Mobile Games

Promoting high-quality, teacher-approved kids content on Google Play

Posted by Michael Watson, Product Manager, Google Play

With more kids spending time at home, parents are looking for ways to find apps and games for children that are both enriching and entertaining. Today, we’re announcing an update that will make it easier for parents to find this content on the Google Play Store. We’re launching the Teacher Approved program, an editorial program to highlight high-quality, teacher-approved apps for kids. This is part of our ongoing effort to create a safer Google Play for kids.


What’s changing

We consulted with academic experts to develop a framework for rating apps for kids. Specially trained teachers across the US will rate apps for kids based on this framework, evaluating things like:

  • Design quality
  • Appeal to children
  • Enrichment potential
  • Ads & in-app purchases
  • Age appropriateness

Teacher-approved apps will:

  • Be eligible to appear in the new Kids section on Google Play
  • Be eligible for featuring in banners or collections on Google Play
  • Display the new "Teacher approved" badge
  • Display information about what teachers found valuable on their app details page
Phone scrolling through teacher-approved app store
The Google Play store featuring teacher-approved apps

As a result of these changes, we are removing the Family star badge and the Family section on Google Play. All apps that were in the Family section will continue to be discoverable on the Play Store and appear in search results. Note that this change will have no effect on Family Library.

Who’s eligible

Apps need to meet the requirements of the Designed for Families program before they’re eligible to be reviewed by teachers. All Designed for Families apps are automatically placed in the teacher review queue.

We made the decision to launch the Teacher Approved program a little early given the vast number of kids at home now. Teachers are working hard to review apps as quickly as possible, but it will take time to review all apps, so we appreciate your patience. Our initial launch will be limited to the US, to be followed by a global rollout in the coming months.

To help developers better understand what the teachers are looking for, we published a new learning path on Google Play’s Academy for App Success, including findings from Google Play’s research into technology usage by parents and kids.

Rewarding for all

We’re committed to improving the ecosystem and partnering with our developers. We look forward to continuing to work with you to create the best possible experience for children and families on Google Play. For more information on the Teacher Approved program, check out our FAQs.

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Promoting high-quality, teacher-approved kids content on Google Play

Posted by Michael Watson, Product Manager, Google Play

With more kids spending time at home, parents are looking for ways to find apps and games for children that are both enriching and entertaining. Today, we’re announcing an update that will make it easier for parents to find this content on the Google Play Store. We’re launching the Teacher Approved program, an editorial program to highlight high-quality, teacher-approved apps for kids. This is part of our ongoing effort to create a safer Google Play for kids.


What’s changing

We consulted with academic experts to develop a framework for rating apps for kids. Specially trained teachers across the US will rate apps for kids based on this framework, evaluating things like:

  • Design quality
  • Appeal to children
  • Enrichment potential
  • Ads & in-app purchases
  • Age appropriateness

Teacher-approved apps will:

  • Be eligible to appear in the new Kids section on Google Play
  • Be eligible for featuring in banners or collections on Google Play
  • Display the new "Teacher approved" badge
  • Display information about what teachers found valuable on their app details page
Phone scrolling through teacher-approved app store
The Google Play store featuring teacher-approved apps

As a result of these changes, we are removing the Family star badge and the Family section on Google Play. All apps that were in the Family section will continue to be discoverable on the Play Store and appear in search results. Note that this change will have no effect on Family Library.

Who’s eligible

Apps need to meet the requirements of the Designed for Families program before they’re eligible to be reviewed by teachers. All Designed for Families apps are automatically placed in the teacher review queue.

We made the decision to launch the Teacher Approved program a little early given the vast number of kids at home now. Teachers are working hard to review apps as quickly as possible, but it will take time to review all apps, so we appreciate your patience. Our initial launch will be limited to the US, to be followed by a global rollout in the coming months.

To help developers better understand what the teachers are looking for, we published a new learning path on Google Play’s Academy for App Success, including findings from Google Play’s research into technology usage by parents and kids.

Rewarding for all

We’re committed to improving the ecosystem and partnering with our developers. We look forward to continuing to work with you to create the best possible experience for children and families on Google Play. For more information on the Teacher Approved program, check out our FAQs.

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Google for Games Developer Summit March 2020

Posted by Greg Hartrell, Head of Product Management, Games on Android & Google Play

"Developer Summit Google for Games " with game illustration.

While we're sorry we didn't get to see you all in person at GDC, we hope you are all staying healthy and safe. As many of us look to press on with work as much as possible, we’d like to share with you what our teams have been working on at the digital Google for Games Developer Summit. We couldn’t be happier with the continued growth of the vibrant Android gaming ecosystem. In fact, Android remains the world's most popular mobile platform with more than 2.5 billion monthly active devices and great news for game developers, we’re seeing more than 1.4 trillion minutes played per month in your games on Google Play. It’s important to us that our platforms are highly useful to every kind of game developer, so our payment system helps games monetize in more than 65 countries. Moreover, we offer our users more than 275 local forms of payment, including more than 180 carrier billing options, with gift cards sold in over 900 thousand unique retail locations worldwide.

Across Android and Google Play, our mission is to deliver the best platform to build, discover, and experience games. Specifically, we’re working on ways to help you increase the reach of your games and manage the fragmentation of the Android ecosystem. We’re also focused on helping you access a wider player base, once you’ve made a great game and are ready to get it out there. Last year, we shared that we’re investing heavily in our games efforts to address your challenges in these areas, and now we are excited to share several new tools and services built specifically with game developers in mind.

Catch up on everything shared at g.co/gamedevsummit.

New Android tools for mobile game development

A major area of investment for us has been making it easier for developers to build and optimize games for Android. Here’s a round-up of several new tools we’re releasing:

  • Android Studio Profilers: We’ve overhauled our Android Studio System Trace profiler to allow you to inspect and visualize in fine detail how your code is being executed. We also added native memory profiling capabilities so you can see how your game is allocating memory and find memory leaks. Download Android Studio 4.1 Canary and watch the session.
  • Android Game Development Extension for Visual Studio: We’re introducing a new tool to make it easy to add Android support for your cross-platform games. This integrates easily with existing Visual Studio-based workflows so now you can conveniently generate APKs, deploy to Android devices or an emulator, and debug your Android game from within Visual Studio. Apply for the developer preview and watch the session.
  • Android GPU Inspector: Our new Android GPU Inspector enables you to look deeply into an Android GPU and see detailed information about your game’s render stages and GPU counters. Now graphics engineers are empowered with information and insights to optimize their game for better frame rates and more battery life. Apply for the developer preview and watch the session.
  • Game Package Registry for Unity by Google: Our new package registry consolidates various Google APIs, starting with Google Play Billing, Android App Bundles, Play Asset Delivery, Play Instant, and Firebase for Games, all in one place. Learn more and watch the session.
  • Crytek announces Android support: CRYENGINE is known as a high performance game engine for PCs and game consoles and will be adding a full Android pipeline to their engine this summer. Learn more.

New ways to reach more devices & users

We’ve been working to help developers scale their reach to a growing player-base across the Android ecosystem. Today, we’re introducing a few new tools to help your development process and provide greater insights into your game’s performance.

  • Google Play Asset Delivery: Introducing a new set of delivery features for games services, building on our App Bundle infrastructure to give you free, dynamic delivery of the right game assets to the right devices at the right time. All of this allows players to get into your game faster while assets are being downloaded, while you cut the costs of hosting and delivering d game resources. Learn more and watch the session.
  • Android vitals native crash symbolication: Now you can debug your native crashes more easily with support for native symbols in Play Console. Simply upload your native debug symbols to get the benefits in Android Vitals. Apply for the open beta and watch the session.
  • Android vitals performance insights with Android Performance Tuner: We’re making it possible to optimize your frame rate and fidelity across many devices at scale with new performance insights in Android vitals. For those in our developer preview, you can unlock this by integrating the new Android Performance Tuner into your game: a new library in the Android Game SDK. Apply for the developer preview and watch the session.
  • Play Billing Library 2 for Unity developers: Game developers using Unity can now access all of Play Billing Library 2's features, such as allowing users to pay with cash and surfacing IAPs outside of the game. This is the best way for Unity developers to prepare for Play’s Billing Library version requirements in 2021. Learn more.

New ways to reach more devices and win go-to-market

The Google Play store is shifting to be more gameplay centric by showing more visuals that demonstrate gameplay and a new system of tags to help users learn more about specific game traits and aid in exploration. Learn how you can ensure your game is of high-quality and leverage various features and new services to help you succeed in your go-to-market activities.

  • Emphasis on quality: We continue to emphasize high quality gaming experiences across Google Play, to encourage immersive gameplay with strong technical performance and being free of crashes. Learn more.
  • Pre-registration: Hundreds-of-millions of players use pre-registration campaigns on Google Play each year, making it an effective way to expand the reach on launch. We’ll soon be rolling out day 1 auto-installation for all pre-registration games, to help you build early consumer awareness and capture pre-launch demand.
  • Play Pass: Late last year we launched Play Pass in the US market as a subscription service providing users with access to hundreds of great apps and games on Google Play, completely free of ads and in-app purchases. Learn more and express interest.

Thanks for your support in continuing to build incredible games. Make sure to try some of the new tools and services we just released and catch the full playlist of mobile developer sessions. If you’re interested in sharing feedback to help shape the development of cutting edge features, apply to join our developer preview programs from Android and Google Play. You can also learn about all of the offerings we have to help game developers building on Android at d.android.com/games.

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Google Mobile Developer Day at Game Developers Conference 2019

Posted by Kacey Fahey, Developer Marketing, Google Play & Android

We're excited to host the Google Mobile Developer Day at Game Developers Conference 2019. We are taking this opportunity to share best practices and our plans to help your games businesses, which are fuelling incredible growth in the global mobile games market. According to Newzoo, mobile games revenue is projected to account for nearly 60% of global games revenue by 2021. The drivers of this growth come in many forms, including more developers building great games, new game styles blurring the lines of traditional genres, and the explosion of gaming in emerging markets - most notably in India.

Image Source: GamesIndustry.biz

To support your growth, Google is focused on improving the game development experience on Android. We are investing in tools to give you better insights into what is happening on devices, as well as in people and teams to address your feedback about the development process, graphics, multiplayer experiences, and more.

We have some great updates and new tools to improve game discovery and monetization on Google Play, which we also shared today during our Mobile Developer Day:

Pre-registration now in general availability

Starting today, we are launching pre-registration for general availability. Set up a pre-registration campaign in the Google Play Console and start marketing your games to build awareness before launch. Users who pre-register receive a notification at launch, which helps increase day one installs.

Google Play Instant gaining adoption

We have seen strong adoption of Google Play Instant with 3x growth in the number of instant games and 5x growth in the number of instant sessions over the last six months. Instant experiences allow players to tap the 'Try Now' button on your store listing page and go straight to a demo experience in a matter of seconds, without installing. Now, they're even easier to build with Cocos and Unity plug-ins and an expanded implementation partner program. Discover the latest updates on Google Play Instant.

Android App Bundles momentum and new large download size threshold

Over 60K apps and games on Google Play are now using the Android App Bundle publishing format, which is supported in Android Studio, Unity, and Cocos Creator. The app bundle uses Google Play's Dynamic Delivery to deliver a smaller, optimized APK containing only the resources needed for a specific device.

To better support high quality game experiences and reflect improved devices, we've also increased the size limit for APKs generated from app bundles to 150MB and raised the threshold for large download user warnings on the Google Play Store to 150MB, from 100MB.

Improved tools in the Google Play Console

Store listing experiments let you A/B test changes to your store listing on actual Play Store visitors. We recently rolled out improvements, introducing two new metrics - first time installers and D1 retained users - to more accurately reflect the performance of your store listings. These two new metrics are now reported with hourly intervals and are available via email notifications, letting you see results faster and track performance better.

Country targeted store listings allow you to tailor your app's store listing to appeal to users in different countries. You can customize the app title, icon, descriptions and graphic assets, allowing you to better appeal to users in specific target markets. For example, you can now tailor your store listing with different versions of the English language for users in India versus the United States.

Rewarded ads give players the choice to watch an advertisement in exchange for in-app items. With rewarded ads in Google Play, you can now create and manage rewarded ads through the Google Play Console. No additional SDK integrations are required.

We hope you try some of these new tools and keep sharing ideas so we can make Android and Google Play a better place to grow your business. We are committed to continue improving the platform and building tools that better serve the gaming community.

Get started today by visiting two new resources, a hub for developers interested in creating games on Android and games.withgoogle.com, for developers looking to connect and scale their business across Google. Many of these updates and resources come from community suggestions, so sign up for our monthly newsletter to stay informed.

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