Tag Archives: Google+

Google+ Polls

Today we announced Google+ Polls, a new feature that allows people using Google+ to create interactive polls and share them with their friends and followers.

Images can be added to the polls from one’s device or Google+ photos, making them interesting and engaging. Followers can then vote on the polls and results are visible to them after they vote.

polls-partners-3.004.png

Polls will become available over the next few days on Android and the web, and are coming soon to iOS. Look for the new poll icon when creating a post to create a poll.

Release track:
Rapid release and Scheduled release

For more information:
Help Center

Note: all launches are applicable to all Google Apps editions unless otherwise noted

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Enabling Google+ Premium Features for Everyone

Starting today, Google+ Premium Features will be enabled for any new customers that enable the Google+ service moving forward. In the next few weeks, we will be enabling Premium Features for existing customers as well. This change will give Google Apps admins access to a number of great business-specific features, making it even easier for your users to share and collaborate with each other, while ensuring that confidential information stays inside your organization. Release schedule:
Rapid release and Scheduled release For more information:
https://support.google.com/a/answer/2677443

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Q&A with Neal Mohan: A Sneak Peek at the DoubleClick Live Stream

DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.

Q: What topics should we expect to hear about this year? 
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.

Q: Will the live stream include any special guests? 
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.

Q: What consumer trends are impacting the way brands and publishers think about digital? 
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication - video - is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.

Q: So...any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners...expect to hear more about what we have planned to help make that happen.

We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording. -The DoubleClick Team

New features in Google+ for Android

The Google+ app for Android has been updated to provide several new features to enhance content viewing and sharing.

Highlights include the new navigation menu, which makes it easy to switch between your circles and communities. Tapping the new pencil icon in the bottom right allows for easy sharing, including a live camera feed in the picker for in-the-moment photo capture. Finally, the app's main menu now naturally slides out of the way, allowing posts to fill the entire screen.

Release Track:
Rapid release and Scheduled release

For more information:
https://plus.sandbox.google.com/+DaveBesbris/posts/Fpsv7ugKX9N

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Google Play Services 4.1

gps

The latest release of Google Play services is now available on Android devices worldwide. It includes new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into your apps. This update also improves battery life for all users with Google Location Reporting enabled.

You can get started developing today by downloading the Google Play services SDK from the SDK Manager.

Turn Based Multiplayer

Play Games now supports turn-based multiplayer! Developers can build asynchronous games to play with friends and auto-matched players, supporting 2-8 players per game. When players take turns, their turn data is uploaded to Play Services and shared with other players automatically.

We are also providing an optional new “Connecting to Play Games” transition animation during sign-in, before the permission dialog appears. This helps contextualize the permission dialog, especially in games that ask for sign in on game start.

Google Drive

This version of Google Play Services includes a developer preview of the new Google Drive API for Android. You can use it to easily read and write files in Google Drive so they're available across devices and on the web. Users can work with files offline too — changes are synced with Google Drive automatically when they reconnect.

The API also includes common UI components including a file picker and save dialog.

Google Mobile Ads

With Google Play services 4.1, the Google Mobile Ads SDK now fully supports DoubleClick for Publishers, DoubleClick Ad Exchange, and Search Ads for Mobile Apps. You can also use a new publisher-provided location API to provide Google with the location when requesting ads. Location-based ads can improve your app monetization.

Google+

An improved Google+ sharing experience makes it even easier for users to share with the right people from your app. It includes better auto-complete and suggested recipients from Gmail contacts, device contacts and people on Google+.

More About Google Play Services

To learn more about Google Play services and the APIs available to you through it, visit the Google Services area of the Android Developers site. Details on the APIs are avaialble in the API reference.

For information about getting started with Google Play services APIs, see Set Up Google Play Services SDK

Making tagging easy in DoubleClick Campaign Manager

Last week we dove into the new audience capabilities in DoubleClick Campaign Manager that enable you to define, reach, and more deeply understand your customers. Tags plays a critical role in this process, as they allow you to track and measure the impact of your advertising. Today, we’ll dive into how we’re making tagging a much easier and more streamlined part of your digital marketing campaign management.

As it stands today, tagging is one of the most difficult and time-consuming aspects of digital campaign management. In fact, on average, marketers host 14 tags on their sites, 68% of which are third-party. Implementing these tags often involves back-and-forth emails, implementation that can take weeks or months, and a lack of transparency about which tags are installed where. And when tags are implemented incorrectly, it can cause further campaign delays and additional implementation cycles.

We recently introduced two features that will greatly reduce the inefficiencies involved in tagging your campaigns: DoubleClick’s integration with Google Tag Manager, and Tag Assistant.

Making conversion tagging easy with Google Tag Manager integration

To streamline the conversion tagging process, DoubleClick Campaign Manager is now integrated with Google Tag Manager, Google’s free tag management solution. With Google Tag Manager, rather than implementing many individual tags across your site, you can implement one site-wide container tag that uses rules to determine which Google and third-party tracking and measurement tags to dynamically fire. The integration allows you to easily push DoubleClick’s universal conversion tag - Floodlight - directly to Google Tag Manager, making tag deployment faster and and more efficient, while still respecting current campaign management roles.


Deploy tags more quickly: You can push Floodlight tags with one click to Google Tag Manager, reducing implementation time from weeks or even months to minutes. This means you’ll save time, and your campaigns can go live faster. Once your tags are implemented, you can update them in the Google Tag Manager interface in minutes, and you will see these tags deployed on your site within 15 minutes or less. The tags are fired asynchronously, which means they load without blocking other elements on the page from loading, enabling sites to load faster during high-traffic times.



Implement tags more efficiently: With Google Tag Manager, you can rest assured your conversion tags are implemented correctly, as there is only one site-wide contain tag to implement. This helps reduce human error and ensures accurate data is recorded, thanks to rules within Google Tag Manager that determine which tracking and measurement tags to dynamically fire. And you will be able to deploy Floodlight tags across both mobile and desktop pages, making the experience consistent across all devices.


Respect tagging roles: We recognize that different roles within your organization may be responsible for each step of the tagging process. Our goal with this integration was to respect these roles and give you tools to implement tags correctly as quickly as possible. Advertisers still have control over which conversion tags are pushed to Google Tag Manager, and webmasters still have control over which tags go on the page, as they can approve or reject tags within Google Tag Manager.


Simplifying ad tagging with Tag Assistant

Beyond simplifying conversion tagging, we’re also improving how you implement ad tags. One of these initiatives is Tag Assistant, which aims at simplifying the QA process.

Tag Assistant is a Chrome extension that automatically validates the implementation of Google tags on any of your pages. The tool is designed for you to checks tags on the fly and escalate more complex or in-depth issues to support teams.


How it works: Tag Assistant has a predefined list of implementation checks to perform for each tag. When the web page loads, Tag Assistant scans the page, compares your tag implementation against the correct/standard implementation, and cross-references the list of implementation checks. If your tag is implemented correctly, Tag Assistant returns a green status. When a problem is found, a red status is returned along with recommendations and support documentation. The tool not only supports DoubleClick ad tags, but Google Tag Manager, AdWords, and Google Analytics tags as well.

If you're an existing DFA customer, reach out to your account manager about upgrading to DoubleClick Campaign Manager today. You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

A deep dive into the new audience features in DoubleClick Campaign Manager


Understanding your audience is key to delivering them relevant and compelling messages. In DoubleClick Campaign Manager - the upgraded version of DFA - there are a number of new capabilities to help you define, reach, and more deeply understand your audience, so you can engage them in even more powerful ways. We announced some of these audience features when DoubleClick Campaign Manager launched globally, and today we are going to deep dive into the capabilities.

Define your audience with powerful segmentation tools

With DoubleClick Campaign Manager, you can build segments to define your target audience based on specific actions your customers took, like viewing a certain product on your website, or adding items to their shopping cart. You can also build segments based on combinations of data available in Floodlight custom variables. For example, you can segment users with cart values over a certain amount but who did not check out. Best of all, we’ve enabled existing Floodlight tags to be compatible with building segments, so there’s no need to re-tag in order to take advantage of these features.

Reach your audience with powerful targeting tools

Once you’ve built your audience segments, you can leverage them in real time across the DoubleClick Digital Marketing platform. Segments are shared and synced automatically with DoubleClick Bid Manager, allowing you to apply audience insights to engage your audience across your reserved and programmatic buys. For example, you can combine your first-party segments with powerful keyword-contextual and audience targeting capabilities available in DoubleClick Bid Manager.

And with Dynamic Creative pushed from DoubleClick Studio, a single ad template can support millions of iterations, rotating creative elements like background color, headlines, product images, product descriptions, calls-to-action, and pricing. We optimize to the best combination of variables for each audience segment over time, providing the “perfect ad” for each impression.

Understand your audience with deeper insights

Surfacing strategic insights is crucial for optimizing your campaigns. So we introduced new audience performance reporting that brings audience dimensions to all standard reports. This means all campaign metrics, such as clicks or impressions, can be aggregated or filtered by audience characteristics or specific first-party lists. These reports help you answer questions like, “Did my publisher deliver to the audience that we wanted to target?” and “How many impressions did I deliver to my first-party remarketing list versus everywhere else?” As a result, you can better understand the audience segments with which your message resonated most, and use that information to optimize your campaigns.

DoubleClick Bid Manager customers can also report on audience segments created as part of their reservations buy (and see how they overlap with their third-party lists) with the Audience Composition Report available in DoubleClick Bid Manager.

We are continuing to build powerful audience capabilities into DoubleClick Campaign Manager that enable marketers and agencies to deliver the right message to the right user, on any device.

Next week, join us for a deep dive on the tagging capabilities in DoubleClick Campaign Manager.

If you’re an existing DFA customer, reach out to your account manager about upgrading to DoubleClick Campaign Manager today. You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Adam Champy, Product Manager

What industry leaders value in a digital marketing platform

-- The following is cross-posted from the DoubleClick Advertiser blog --

A few months ago, we launched the new version of DFA - DoubleClick Campaign Manager - globally.

The launch coincided with DFA’s 15th anniversary, so we wanted to use this opportunity to hear from some of our longtime partners. Surely, the world has changed since the early days of DFA, 15 years ago. With new opportunities to reach consumers in more ways than ever, come many new challenges for digital marketers. And marketing platforms must continuously evolve to meet the demands of a shifting and ever-growing industry. 

We asked industry leaders Kurt Unkel, President of Product & Solutions at VivaKi, Megan Moldovan, Director of Platform Logistics at Annalect, and Angelina Eng, VP of Digital Media Ops at Carat what they value in a platform in this day and age, and how DoubleClick has evolved to address those needs. Here’s what they told us:
  1. Efficiency, reliability, and simplicity are crucial to helping marketers streamline the campaign management process. Kurt Unkel said, ”What we get with DoubleClick that we struggle to see anywhere else is simplicity - the ability to integrate a lot of disparate technologies into a common stack. That’s something that really makes a difference in our business, because it allows us to focus on the bigger, strategic things.”
  2. Marketers need integration across channels and screens, and to be able to track and execute across their efforts within one system. Angelina Eng notes, “When we talk about all of these different things that are coming out - verification, video, mobile - how do make that work all together? A company that’s embracing that is one that we want to work with.” 
  3. Platforms must help marketers gain more actionable insights and act on them in real-time. “We have almost too much data at our disposal,” Megan Moldovan tells us, “and it can sometimes be hard to sift through all of that information and understand what it really means, and particularly understand what everything means when you look at it together.”


      With DoubleClick, we are investing in tools to help your digital teams work more efficiently to maximize your results across channels and screens. 

      In the coming weeks and months we will deep dive into many of the new product features available in DoubleClick Campaign Manager. Stay tuned to the blog to learn about the new tools that will simplify digital, help you engage across channels, and enable better decisions.

      If you’re an existing DFA customer, reach out to your account manager about upgrading to DoubleClick Campaign Manager today. You can stay on top of new updates by following us on our Google+ page.

      What industry leaders value in a digital marketing platform

      A few months ago, we launched the new version of DFA - DoubleClick Campaign Manager - globally.

      The launch coincided with DFA’s 15th anniversary, so we wanted to use this opportunity to hear from some of our longtime partners. Surely, the world has changed since the early days of DFA, 15 years ago. With new opportunities to reach consumers in more ways than ever, come many new challenges for digital marketers. And marketing platforms must continuously evolve to meet the demands of a shifting and ever-growing industry. 

      We asked industry leaders Kurt Unkel, President of Product & Solutions at VivaKi, Megan Moldovan, Director of Platform Logistics at Annalect, and Angelina Eng, VP of Digital Media Ops at Carat what they value in a platform in this day and age, and how DoubleClick has evolved to address those needs. Here’s what they told us:
      • Efficiency, reliability, and simplicity are crucial to helping marketers streamline the campaign management process. Kurt Unkel said, ”What we get with DoubleClick that we struggle to see anywhere else is simplicity - the ability to integrate a lot of disparate technologies into a common stack. That’s something that really makes a difference in our business, because it allows us to focus on the bigger, strategic things.”
      • Marketers need integration across channels and screens, and to be able to track and execute across their efforts within one system. Angelina Eng notes, “When we talk about all of these different things that are coming out - verification, video, mobile - how do make that work all together? A company that’s embracing that is one that we want to work with.” 
      • Platforms must help marketers gain more actionable insights and act on them in real-time. “We have almost too much data at our disposal,” Megan Moldovan tells us, “and it can sometimes be hard to sift through all of that information and understand what it really means, and particularly understand what everything means when you look at it together.”


        With DoubleClick, we are investing in tools to help your digital teams work more efficiently to maximize your results across channels and screens. 

        In the coming weeks and months we will deep dive into many of the new product features available in DoubleClick Campaign Manager. Stay tuned to the blog to learn about the new tools that will simplify digital, help you engage across channels, and enable better decisions.

        If you’re an existing DFA customer, reach out to your account manager about upgrading to DoubleClick Campaign Manager today. You can stay on top of new updates by following us on our Google+ page.

        Australian Teachers Leading the Way in STEM Education

        Last week, teachers from all over Australia came together at the first-ever Digital Curriculum Technologies Summit to discuss the best ways to bring computer science and computational thinking into Australian classrooms. Attendees at the summit were lucky enough to learn from some of the Aussie teachers who are leading the way in making computer science fun, approachable, and relevant to their daily lives.

        Today we want to recognise five STEM and computer science educators who are making an outstanding contribution to teaching in Australia. Each of them will receive LEGO Education EV3 Robotic kits and a special school visit early next year from a team of Google engineers who will talk to their classrooms about cool careers in technology.

        Linda McIver, John Monash Science School
        Linda’s class has partnered with Polperro Dolphin Swims to digitise eight years' worth of data about the dolphins in Port Phillip Bay that has just been sitting on a shelf. It's real computational science that will make a difference to the world.

        Jenny Gallagher, Milton State School
        Jenny uses her engineering background to integrate ‘bee bots’ and other unique educational tools into her lesson plans to help introduce her students to computational thinking before they even realise it.

        Graeme Breen, Mountain Creek Secondary School
        Graeme has spent his career making sure that the stereotype of technology being a 'boys subject' does not take hold. He encourages students to investigate a range of technologies and devices in an environment that is challenging but fun, and equally available to both genders and all ages.

        Karin Pfister, Northern Territories Department of Education
        Karin works to help teachers keep up with changes in technology and to integrate them into their curriculum before they become obsolete again.

        Rob Torok, Claremont College
        Rob has been using LEGO robotics to teach his students since 2001. He has also mentored teams in RoboCup Junior and the FIRST Robotics Competition, and teaches an online robotics class called SmartBots.

        Congratulations to these five teachers - we can’t wait to meet the brilliant young minds graduating from your classrooms - maybe when they apply for a job at Google one day?

        You can learn more about how you can build computer science and computational thinking into your curriculum, and inspire the next generation of innovators here.