Tag Archives: new features

Boost your bass and share your sounds, with Pixel Buds

Today, we’re dropping new features for Pixel Buds to help you customise your sound experience, find your earbuds more easily if you misplace them and get more done with your earbuds—including an experimental feature that alerts you to what's going on around you even when you have your Pixel Buds in. 


Personalise your audio experience 
When Pixel Buds launched earlier this year, we heard people wanted more control and customisation over their audio experience. So today, we’re introducing bass boost1 and sharing detection1 to give you more options to use Pixel Buds in a way that’s unique to you. You can enhance your bass directly in the Pixel Buds settings, and if you decide to share one of your earbuds with someone, you no longer have to sacrifice your volume preferences thanks to sharing detection. When on, sharing detection automatically detects when you're sharing an earbud with someone and you can both individually swipe on your respective earbud to control your own volume. So whether you’re listening to music or watching a movie with a friend, you can seamlessly share your Pixel Buds. 
Translate, transcribe and transform your conversations 
Building on the helpfulness of Pixel Buds’ conversation mode translate feature, which helps when you’re talking back and forth with another person, the new transcribe mode lets you follow along by reading the translated speech directly into your ear, helping you understand the gist of what’s being said during longer listening experiences. Launching initially for French, German, Italian and Spanish speakers to translate English speech, transcribe mode can help you stay present in the moment and focus on the person speaking. Transcribe mode works best in a quiet environment where one person is speaking at a time. For example, simply say “Hey Google, aiutami a capire l’inglese”2 to start listening, and optionally follow along on your phone screen to see the translated transcript. 


More helpful features 
If your dog barks, baby cries or an emergency vehicle drives by with sirens ringing, Attention Alerts3—an experimental feature that notifies you of important things happening around you—lowers the volume of your content momentarily to alert you to what’s going on. 
We launched ring my earbuds earlier this year so you can hear where your Pixel Buds are if you’ve misplaced them. Now, you can see them too. We’ve added an update to Find My Device4 that will show you the last known location of your Pixel Buds on a map even when they’re no longer connected to your Android phone. 
Ask Google Assistant 
Google Assistant on Pixel Buds is becoming even more helpful by allowing you to do more with your earbuds while on the go. Now, you can ask Google to turn touch controls on and off, so you don’t have to worry about accidentally triggering them. Just say, “Hey Google, turn off touch controls”5 or adjust settings in the Pixel Buds app. And you can now ask Google Assistant to help check your battery life by saying "Hey Google, what's the battery level on my earbuds?”5 
All of this begins rolling out today to Pixel Buds users. To learn more, head to the help center



1 Requires a device running Android 6.0 or newer.
2 Requires an Assistant-enabled Android 6.0+ device, a Google Account and an Internet connection. Data rates may apply. Transcribe mode translates from English to Spanish, German, French and Italian. Translation is not instantaneous. For available languages and minimum requirements, go to g.co/pixelbuds/help
Requires a device running Android 6.0 or newer. Attention Alerts may not detect all instances of supported alerts, and similar sounds may be mistaken for alerts. Attention Alerts should not be relied upon in circumstances that have potentially serious consequences, such as when personal injury or property damage may result.
4 Requires Google Pixel Buds paired with Fast Pair to a phone running Android 6.0 or newer, with location history enabled. 
5 Requires an Assistant-enabled Android 6.0+ device, a Google Account and an Internet connection. Data rates may apply. For available languages and minimum requirements, go to g.co/pixelbuds/help.


Show off your hotel with new photo tools in Google My Business

Last June we introduced you to Google My Business — giving you an easy way to improve your hotel's presence on Google and connect with customers, whether they're looking for you on Google Search, Maps or Google+.  

Starting today, you can tell us which image you’d like to appear when customers search for your hotel on Google. You can even add photos specifically for food and drink, rooms and common areas. It's easy! Just log in to Google My Business on the web or in the Android or iOS apps, and visit the Photos section.

If you haven't already done so, visit google.com/mybusiness to verify your hotel and get started. For more information, you can read the full blog post on the Google and Your Business blog.

Posted by Ashwath Rajan, Product Manager, Travel

Source: Google Travel


Google Flight Search lands in Switzerland to help you find the best destinations and deals

Whether you’re traveling from Geneva to Barcelona, Zurich to Sydney, or you’re not sure where to go, Flight Search can offer inspiration and help you find the best flights available. Starting today, you can use Google to quickly and easily compare and book flights — from your mobile device, desktop or tablet. Try searching for [flüge von zürich nach barcelona] on google.ch, ask Google to show you flights from Geneva to Tenerife, or go directly to www.google.ch/flights.

More information and flexible features to help you find the best deals
If you haven’t decided where to travel next, expand the map in Flight Search to scan the entire world and see live prices for all the different cities you can fly. It’s a great way to explore the world around you and find somewhere new to travel.
You can easily find the least expensive time to travel if your dates are flexible; just use the calendar or the lowest fares graph below that shows you when it’s cheapest to fly.
Scan the similar flights timeline to compare available flights — grouped together by airline, price and number of stops. You can also quickly determine which flights are the best tradeoff between price and convenience by looking at those labeled Best flights.

Google can also monitor flight prices for you, to make sure you don’t miss a good deal. Check out your list of saved flights within Flight Search to see if the prices are trending up or down, how often they change and by how much. You can also let the Google app on your Android or iOS keep tabs for you. When the price drops for itineraries you’ve previously searched for on Google, you’ll see a Now card that notifies you of the airfare change.
Want help keeping track of travel itinerary details for upcoming or past trips? Try searching for [My trips] within Google to see a summary of your flight, hotel, car and restaurant reservations — in one convenient place.
Flight Search gives you more information faster, so you can make informed decisions about the best flights for you. Give it a try and let Google help you with all your 2015 travel plans.

Source: Google Travel


Google makes it easier to shop for flights to popular destinations

If you often fly on popular air routes -- like Los Angeles to San Francisco -- you’ve probably faced the challenge of sifting through long lists of nonstop flights, all with similar prices. In fact, routes like these have over 50 nonstop flights every day. While having all the information in one place is convenient, the choices can be overwhelming -- especially on a mobile device.

Now Flight Search offers a new way to shop for flights on popular routes that makes it much easier to scan available flights and quickly determine which is best for you. Instead of displaying every flight individually, Flight Search groups together similar flights, then displays those departure times on a one-day timeline. Flights are grouped by airline, price and number of stops -- and Best flights highlight those options that are the best tradeoff between price and convenience.

Best flights with new similar flights timeline.


Expanded list of similar flights.


To use the timeline, tap on a circle to select a single flight. Alternatively, tap anywhere else in the similar flights box to expand the full list of individual flights. You can then select a specific flight, or tap on the similar flights box again to collapse the list.

We think this unique display will make it easier and faster to find the best flight possible, whether you’re shopping on a mobile device or desktop. Timelines only appear on busy air routes with many similar flights. Give it a try on your next business trip or vacation on one of these busier routes.



Source: Google Travel


Let Google Now help you with your end of summer travel plans

As you’re planning that end of summer vacation, let Google Now ease your travels and help you spend less time digging for information – so you can have more time to enjoy your trip.

Before you even leave your house, Google Now can tell you what the weather will be like at your destination – so you can pack any last minute items – and how much traffic to expect before you head to the airport. You can also check the status of your flight to make sure it’s on-time.

And starting now, on your Android device, you’ll get help if your flight is delayed or cancelled. With one tap on the “Find alternate flights” link, you’ll quickly see a list of available options and have the necessary information to get your flight rebooked.
At the airport, boarding passes for some airlines will be automatically displayed to help you breeze through to the gate. And once you arrive at your destination, you’ll get reservation details and directions to the car rental center as well as your hotel (if you’ve received a confirmation in your Gmail).
If you haven’t planned out every detail of your stay beforehand, no worries! You’ll see suggestions to explore nearby attractions, events and photo spots — as well as get reminders with local restaurant reservations and directions. And, if you’ve got tickets to a show or a concert in your Gmail, Google Now will have it ready when you arrive at the venue.

These goodies and more are waiting for you in the latest version of the Google Search app on Google Play. If you use an iPhone or iPad, you can also download the latest version of the Google Search app from the App Store. Enjoy your trip!

Source: Google Travel


DS features in July


In July, we added the following features to DoubleClick Search (DS):

  • Attribution models: You can now choose from one of several multi-channel, pre-defined attribution models or models authored in DoubleClick Campaign Manager (DCM).  An attribution model determines the method of distributing credit for a conversion among all of the activity in a conversion funnel. The information is reported in DoubleClick Search Floodlight columns. Learn more about selecting an attribution model.
  • Executive Reports: Combined mixed bar and line charts: You can now compare metrics and trends in a single chart in Executive Reports. One metric will display as bars and another metric as a line. Learn more.
    combo-charg.png

  • Optimize Shopping campaigns using bid strategies: You can now apply ROI bid strategies to Shopping campaigns as well as individual product groups. You can even use the same bid strategy to manage bidding for both keywords and product groups and let DS determine the best bid for reaching your ROI goals. Learn more.
  • Sign in to multiple Google accounts: If you use different Google accounts to access different agencies or advertisers within DoubleClick Search (DS), you can sign in to multiple accounts in the same browser window. This allows you to quickly switch between accounts or use different accounts at the same time. Learn more.


    We also updated the following features:
    • Enhanced Bing Ads support
      • Exclude locations:  To give you more control over where your Bing Ads display, you can now exclude locations from a Bing Ads campaign or ad group in the DoubleClick Search user interface or by bulksheet. 
      • Radius targets: You can use DoubleClick Search to remove radius targets that were added in Bing Ads. DS will remove the radius targets when it traffics the change to Bing Ads. Learn more.
    • Richer data analysis using the DoubleClick Search API
      • Report on product groups: You can view performance metrics and settings for your Shopping campaign product groups by using the DS Reporting API.
      • Attribute offline conversions to Shopping campaigns: You can use the DS API to attribute offline conversions to the right Shopping campaign ad and corresponding keyword, product target, or product group. Learn more about uploading offline conversions.
    • Yahoo! Japan device targeting removed:  DoubleClick Search has removed device-targeting settings from Yahoo! JAPAN campaigns, both in the user interface and in bulksheets, because Yahoo! Japan no longer supports the ability to specifically target tablets and other mobile devices. You can still use mobile bid adjustments to adjust bids for ads on mobile devices such as laptop computers, tablets, and smartphones.

    Watch the recorded webinar for July features to see these updates in action.

    Posted by the DoubleClick Search team

    Valuing Website Metrics: Introducing Bid Optimization Support for Google Analytics Goals in DoubleClick Search

    As part of our mission to offer the most actionable data and reporting, from all sources, DoubleClick Search lets you report on Google Analytics goals. You may not know that we also have the capability to use Google Analytics Goals as targets for DoubleClick Search bid-strategies. When you create a bid strategy in the Doubleclick Search Performance Bidding Suite, you can optimize to conversions and revenue based on Google Analytics goals and transactions. This feature extends the flexibility of DS bid strategies, which already support optimization to Floodlight activities and formula columns. This release also extends bid optimization support to goals based on site analytics metrics such as pages per visit, visit duration, and new visitors.

    Make better decisions based on user behavior insights 
    Google Analytics goals make it possible to have user behavior prior to purchase drive your bidding decisions. Conversion windows vary by vertical. Some customers finalize their purchases/actions within minutes or hours, while other customers may take days, weeks or even months to research before converting. If you understand the propensity of a user to convert based on their session behavior, you can bid more for keywords that drive higher quality customers. This is where site analytics data comes in as it provides useful post click data such as "are we getting many new visitors?" or "users from ad group X spend an average of 5 minutes on the site after clicking".

    Our Google Analytics integration gives you access to powerful new metrics to enhance bid optimization and create custom models that not only include the final conversion but also values keywords that lead to pre-conversion user behaviors including time on site, pages viewed, etc. 

    Getting started with Google Analytics goals 
    Getting started with Google Analytics goals & DoubleClick Search bid-strategies is simple. They work in the same way as the DoubleClick Floodlight-targeted bid strategies you are already familiar with. Just create a new bid strategy using the wizard and select Conversions, Revenue, or Advanced targeting as the goal. Then Google Analytics can be selected as a conversion source (shown below).



    If you want to mix Floodlight Tags and Google Analytics Goals in the same bid-strategy, first define the relative value of the Tags and Goal inside the formula column. For example, suppose you wanted a ROAS strategy for your travel agency. Your main objective is to drive revenue from ticket and package sales, but you value a user spending 10 minutes reading about vacation packages at $1.50 since you expect they will return later to buy. The following formula column would capture this valuation:

    FL_ticket_revenue + FL_package_revenue + to_money(1.50 * GA_10_minute_session) 

    In the above formula: FL=Floodlight, GA=Google Analytics

    Once you've created this formula columns, create a new bid strategy, in step 2 select the conversion source to be "formula column". If you haven’t linked your Google analytics account with DS, you can find a step by step guide here. If you are interested in using the site analytics level goals, please follow the guide here (note: you only need to complete Step 1: Transferring Property). To learn more about DS bid-strategies and Google Analytics integration, please check out our help center article.

    Valuing Website Metrics: Introducing Bid Optimization Support for Google Analytics Goals in DoubleClick Search

    As part of our mission to offer the most actionable data and reporting, from all sources, DoubleClick Search lets you report on Google Analytics goals. You may not know that we also have the capability to use Google Analytics Goals as targets for DoubleClick Search bid-strategies. When you create a bid strategy in the Doubleclick Search Performance Bidding Suite, you can optimize to conversions and revenue based on Google Analytics goals and transactions. This feature extends the flexibility of DS bid strategies, which already support optimization to Floodlight activities and formula columns. This release also extends bid optimization support to goals based on site analytics metrics such as pages per visit, visit duration, and new visitors.

    Make better decisions based on user behavior insights 
    Google Analytics goals make it possible to have user behavior prior to purchase drive your bidding decisions. Conversion windows vary by vertical. Some customers finalize their purchases/actions within minutes or hours, while other customers may take days, weeks or even months to research before converting. If you understand the propensity of a user to convert based on their session behavior, you can bid more for keywords that drive higher quality customers. This is where site analytics data comes in as it provides useful post click data such as "are we getting many new visitors?" or "users from ad group X spend an average of 5 minutes on the site after clicking".

    Our Google Analytics integration gives you access to powerful new metrics to enhance bid optimization and create custom models that not only include the final conversion but also values keywords that lead to pre-conversion user behaviors including time on site, pages viewed, etc. 

    Getting started with Google Analytics goals 
    Getting started with Google Analytics goals & DoubleClick Search bid-strategies is simple. They work in the same way as the DoubleClick Floodlight-targeted bid strategies you are already familiar with. Just create a new bid strategy using the wizard and select Conversions, Revenue, or Advanced targeting as the goal. Then Google Analytics can be selected as a conversion source (shown below).



    If you want to mix Floodlight Tags and Google Analytics Goals in the same bid-strategy, first define the relative value of the Tags and Goal inside the formula column. For example, suppose you wanted a ROAS strategy for your travel agency. Your main objective is to drive revenue from ticket and package sales, but you value a user spending 10 minutes reading about vacation packages at $1.50 since you expect they will return later to buy. The following formula column would capture this valuation:

    FL_ticket_revenue + FL_package_revenue + to_money(1.50 * GA_10_minute_session) 

    In the above formula: FL=Floodlight, GA=Google Analytics

    Once you've created this formula columns, create a new bid strategy, in step 2 select the conversion source to be "formula column". If you haven’t linked your Google analytics account with DS, you can find a step by step guide here. If you are interested in using the site analytics level goals, please follow the guide here (note: you only need to complete Step 1: Transferring Property). To learn more about DS bid-strategies and Google Analytics integration, please check out our help center article.

    Hoteliers can improve their online presence with Google My Business

    (Cross-posted on the Google and Your Business Blog)

    Today we are announcing Google My Business, a single place for hoteliers and other local businesses to quickly and easily update their business information and add beautiful photos that are displayed to their customers -- whether they’re looking for you on Google Search, Maps, Google+ or Google Hotel Finder.

    To see how easy it is to improve your hotel’s presence on Google and connect with customers, read the full blog post on the Google and Your Business blog or visit google.com/mybusiness to verify your hotel and get started.

    Source: Google Travel


    DS features in May

    In May, we added the following features to DoubleClick Search (DS):

    • Public launch of Shopping campaigns in DS
      You can create and manage AdWords Shopping campaigns in DS, a feature that we initially rolled out in beta in March. Shopping campaigns are a new campaign type for AdWords Product Listing Ads that streamline how you manage and bid on your products, report on the performance of your ads, and find opportunities to grow your traffic from Google. Learn more.

    • Specify and report on sitelinks for ad groups
      Sitelinks are an ad extension available in AdWords engine accounts. They appear beneath the text of your ads (and in addition to the main landing page), link to specific pages on your website, and help customers find what they're looking for on your site with just one click. By default, all ads inherit sitelinks from the campaign, but now you can add different sitelinks for each ad group or prevent an ad group from displaying sitelinks. Learn more.

    • Include custom dimensions and metrics in DS reports
      If you use Floodlight activities to track conversions, you can add details to your DS reports that are customized to your business needs, such as the genre of a movie that a user purchases, the zip code to which an item is shipped, shipping costs, and so on. Learn more.

    • Upgrade to the new AdWords “Search Network with Display Select” campaigns
      AdWords will soon be replacing “Search & Display Networks” campaigns with a new campaign type, “Search Network with Display Select”, that offers 35% better Google Display Network performance than your current “Search & Display Networks” campaigns. You can upgrade your “Search only" and “Search & Display Networks" campaigns one at a time from AdWords, or use DS bulksheets to upgrade multiple campaigns with a single upload. Learn more.

    We also made the following feature updates:

    • Executive reporting: Filter data sources in charts
      By default, charts display metrics from all data sources that are in a report. If you want a chart to display metrics only from specific campaigns, devices, or even keywords of a particular match type, you can add a filter to the chart. The chart will contain data only for items that match the filter.

    • Support for the AdWords "Rotate indefinitely" and "Conversion optimize" settings
      DS now supports the “Rotate indefinitely” and “Conversion optimize” settings for AdWords campaigns in addition to the “Rotate evenly” and “Optimize for clicks” settings that were available previously. Learn more.

    Watch the recorded webinar for May features to see these updates in action.

    Posted by the DoubleClick Search team