Android’s unknown tracker alerts automatically notify you if an unfamiliar Bluetooth tracker is moving with you to help you take action to protect yourself.As part of ou…
Hello everyone,
Thank you for making this year another incredible one! Your innovative experiences continue to inspire us and bring joy to billions. We recently celebrated some of your amazing work in our Best of 2024 awards, showcasing moments of delight across phones, large-screen devices, watches, and PCs.
This year, we shared our vision for the next phase of Play where Play leans into being more than a store and becomes a dynamic platform that connects people with your content, when and where they need it most. To help people discover all you have to offer, truly engage with your experiences, and keep them coming back for more, we’re making Play:
Launching a new app or update is a critical moment and we want to make this process as smooth and successful as possible.
We've made Google Play even more content-forward with a visually engaging design that helps people discover the best of what you have to offer, wherever they are.
We're continuing to make it easier and more convenient for over 2.5 billion users in over 190 markets to have seamless and secure purchase experiences.
We continue to invest in more ways to protect users, your business, and the ecosystem. This includes actively combating bad actors who try to deceive users or spread malware, and giving you tools to combat abuse.
These are just the highlights. To see how we're continuously improving the experience, check out our quarterly roundup of programs and launches on The Latest.
We’re continuing to help app and game businesses of all sizes reach their full potential.
And with another year of #WeArePlay, we shared and celebrated the stories of 300 app and game businesses from all over the world. Take a look back at just a few of the inspiring founders we’ve featured.
I’m excited about the future of Google Play as a dynamic platform that connects users with your amazing content, wherever they are.
Next year, we're going to continue helping you maximize your investments on Play by:
Thanks again for your continued partnership and the innovation you’ve put into your apps and games. From our team to yours, happy holidays and best wishes for an amazing 2025!
The User-Agent string has been reduced in Chrome on Desktop and Chrome on Android platforms since Chrome 107. Beginning in Android 16, the default User-Agent string in Android WebView will be similarly reduced.
The default, reduced WebView User-Agent string is as follows:
Mozilla/5.0 (Linux; Android 10; K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/125.000 Mobile Safari/537.36
As seen in the diagram, the OS, CPU, and Build information will be reduced to the static "Linux; Android 10; K" string. Minor/build/patch version information is also reduced to "0.0.0" The rest of the default User-Agent remains unchanged (and is unchanging).
Sites can continue to look for the wv token in the User-Agent string, unless an application has decided to override the User-Agent string.
Android WebView has supported User-Agent Client Hints since version 116, but only for applications that send the default User-Agent string.
The ability to set a custom User-Agent via setUserAgentString() won’t be affected - and applications that choose to do so won’t send the reduced User-Agent string.
New Android features connect your digital and physical worlds, from expressive audio captions to AI-generated image descriptions by Gemini.
The new Live Caption feature gives you the full picture of emotion in what’s being said on your device.
Learn more about the latest Pixel and Android updates, featuring the latest in Google AI innovation.
App developers play a vital role in shaping how people of all ages interact with technology. Whether your app content is specifically designed for kids or simply attracts their attention, there is an added responsibility to ensure a safe and trusted experience. Google is here to support you in that work. Today, we’re sharing some important reminders and updates on how we empower developers to build high-quality, engaging, and age-appropriate apps across the Android ecosystem.
Understanding a user's age range can be critical for providing minors with safer and more appropriate app experiences, as well as complying with local age-related regulations. Android’s new Credential Manager API, now in Beta, addresses this challenge by helping developers verify a user’s age with a digital ID saved to any digital wallet application. Importantly, Android’s Credential Manager was built with both safety and privacy at its core – it minimizes data exposure by only sharing information necessary with developers and asks the user for explicit permission to share an age signal. We encourage you to try out the Beta API for yourself and look forward to hearing your feedback.
While digital IDs are still in their early days, we’re continuing to work with governments on further adoption to strengthen this solution. Android is also exploring how the API can support a range of age assurance methods, helping developers to safely confirm the age of their users, especially for users that can't or don't want to use a digital ID. Please keep in mind that ID-based solutions are just one tool that developers can use to determine age and the best approach will depend on your app.
As part of our continued commitment to creating a safe and positive environment for children across the Play Store, we recently launched the Restrict Declared Minors (RDM) setting within the Google Play Console that allows developers to designate their app as inappropriate for minors. When enabled, Google Play users with declared ages below 18 will not be able to download or purchase the app nor will they be able to continue subscriptions or make new purchases if the app is already installed.
Beyond Play’s broader kids safety policies, this new setting gives developers an additional tool to proactively prevent minors from accessing content that may be unsuitable for them. It also empowers developers to take a more proactive role in ensuring their apps reach the appropriate audience. As a reminder, this feature is simply one tool of many to keep your apps safe and we are continuing to improve it based on early feedback. Developers remain solely responsible for compliance with relevant laws and regulations. You can learn more about opting in to RDM here.
Great content for kids can take many forms, whether that’s sparking curiosity, helping kids learn, or just plain fun. Google Play’s Teacher Approved program highlights high-quality apps that are reviewed and rated by teachers and child development specialists. Our team of teachers and experts across the world review and rate apps on factors like age-appropriateness, quality of experience, enrichment, and delight. For added transparency, we include information in the app listing about why the app was rated highly to help parents determine if the app is right for their child. Apps in the program also must meet strict privacy and security requirements.
Building a teacher-approved app not only helps raise app quality for kids – it can also increase your reach and engagement. All apps in this program are eligible to appear and be featured on Google Play's Kids tab where families go to easily discover quality apps and games. Please visit Google Play Academy for more information about how to design high-quality apps for kids.
Google Play policies provide additional protections for children and families. Our Families policies require that apps and games targeted to children have appropriate content, show ads suitable for children, and meet other requirements including ones related to personally identifiable information. We frequently update and strengthen these policies to ensure that Google Play remains a place where families can find safe and high-quality content for their children. This includes our new Child Safety Standards Policy for social and dating apps that goes into effect in January.
Developers can showcase compliance with Play’s Families policies with a special badge on the Google Play Data safety section. This is another great way that you can better help families find apps that meet their needs, while supporting Play’s commitment to provide users more transparency and control over their data. To display the badge, please visit the "Security practices" section of your Data Safety form in your Google Play Developer Console.
Protecting kids online is a responsibility we all share and we hope these reminders are helpful as you prepare for 2025. We’re grateful for your partnership in making Android and Google Play fantastic platforms for delightful, high-quality content for kids and families. For more resources:
App developers play a vital role in shaping how people of all ages interact with technology. Whether your app content is specifically designed for kids or simply attracts their attention, there is an added responsibility to ensure a safe and trusted experience. Google is here to support you in that work. Today, we’re sharing some important reminders and updates on how we empower developers to build high-quality, engaging, and age-appropriate apps across the Android ecosystem.
Understanding a user's age range can be critical for providing minors with safer and more appropriate app experiences, as well as complying with local age-related regulations. Android’s new Credential Manager API, now in Beta, addresses this challenge by helping developers verify a user’s age with a digital ID saved to any digital wallet application. Importantly, Android’s Credential Manager was built with both safety and privacy at its core – it minimizes data exposure by only sharing information necessary with developers and asks the user for explicit permission to share an age signal. We encourage you to try out the Beta API for yourself and look forward to hearing your feedback.
While digital IDs are still in their early days, we’re continuing to work with governments on further adoption to strengthen this solution. Android is also exploring how the API can support a range of age assurance methods, helping developers to safely confirm the age of their users, especially for users that can't or don't want to use a digital ID. Please keep in mind that ID-based solutions are just one tool that developers can use to determine age and the best approach will depend on your app.
As part of our continued commitment to creating a safe and positive environment for children across the Play Store, we recently launched the Restrict Declared Minors (RDM) setting within the Google Play Console that allows developers to designate their app as inappropriate for minors. When enabled, Google Play users with declared ages below 18 will not be able to download or purchase the app nor will they be able to continue subscriptions or make new purchases if the app is already installed.
Beyond Play’s broader kids safety policies, this new setting gives developers an additional tool to proactively prevent minors from accessing content that may be unsuitable for them. It also empowers developers to take a more proactive role in ensuring their apps reach the appropriate audience. As a reminder, this feature is simply one tool of many to keep your apps safe and we are continuing to improve it based on early feedback. Developers remain solely responsible for compliance with relevant laws and regulations. You can learn more about opting in to RDM here.
Great content for kids can take many forms, whether that’s sparking curiosity, helping kids learn, or just plain fun. Google Play’s Teacher Approved program highlights high-quality apps that are reviewed and rated by teachers and child development specialists. Our team of teachers and experts across the world review and rate apps on factors like age-appropriateness, quality of experience, enrichment, and delight. For added transparency, we include information in the app listing about why the app was rated highly to help parents determine if the app is right for their child. Apps in the program also must meet strict privacy and security requirements.
Building a teacher-approved app not only helps raise app quality for kids – it can also increase your reach and engagement. All apps in this program are eligible to appear and be featured on Google Play's Kids tab where families go to easily discover quality apps and games. Please visit Google Play Academy for more information about how to design high-quality apps for kids.
Google Play policies provide additional protections for children and families. Our Families policies require that apps and games targeted to children have appropriate content, show ads suitable for children, and meet other requirements including ones related to personally identifiable information. We frequently update and strengthen these policies to ensure that Google Play remains a place where families can find safe and high-quality content for their children. This includes our new Child Safety Standards Policy for social and dating apps that goes into effect in January.
Developers can showcase compliance with Play’s Families policies with a special badge on the Google Play Data safety section. This is another great way that you can better help families find apps that meet their needs, while supporting Play’s commitment to provide users more transparency and control over their data. To display the badge, please visit the "Security practices" section of your Data Safety form in your Google Play Developer Console.
Protecting kids online is a responsibility we all share and we hope these reminders are helpful as you prepare for 2025. We’re grateful for your partnership in making Android and Google Play fantastic platforms for delightful, high-quality content for kids and families. For more resources:
In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Mesty and Garri - the husband and wife duo who created Tentang Anak. Their app helps parents across Indonesia navigate their parenting journey with confidence: with a focus on child health, growth tracking, and providing accessible expert consultations.
Mesty: I saw so much misinformation about child health and parenting, especially in Indonesia where there’s a huge gap between the number of pediatricians and children. I wanted to provide parents with reliable, accessible information that could help them raise healthy, well-rounded children, allowing them to feel confident and calm in their parenting journey.
Garri: For me, it was about seeing the need for a one-stop solution for parents. Everything was scattered—pregnancy, growth tracking, expert advice—and I realized we could create something that brings it all together in one place. I wanted to build a platform that supported parents, especially in remote areas, with everything they need to raise their kids with confidence.
Mesty: We make sure to partner with a team of highly qualified pediatricians, psychologists, and child development experts to ensure our advice is accurate and up-to-date.
Garri: Exactly, staying current with the latest research and best practices is crucial. Misinformation can have a huge impact, especially when it comes to child health. Parents often turn to social media or unverified sources for answers, which can lead to confusion or even harm. By partnering with qualified experts and constantly updating our content, we make sure that parents get accurate, reliable, and timely advice. This is especially important in remote areas where access to healthcare professionals can be limited.
Garri: Google Play has provided us with the tools and support to optimize our app's performance and engagement. From using Google’s analytics and A/B testing to improve the user experience, to the seamless distribution through the Play Store, Google has been a key partner in scaling Tentang Anak and making sure parents across Indonesia can access the app.
Mesty: We’re focused on expanding our reach across Indonesia, ensuring that more parents, especially in remote areas, have access to the support and resources they need. We’re also enhancing our app with more interactive features to keep parents engaged and informed.
Garri: At the same time, we’re expanding our offerings with products for children, including children's books, vitamins, and skincare. Our goal is to make Tentang Anak the go-to platform and brand for all things parenting in Indonesia, and we’re excited to see how we can grow and help even more families.
Discover more global #WeArePlay stories and share your favorites.
In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Mesty and Garri - the husband and wife duo who created Tentang Anak. Their app helps parents across Indonesia navigate their parenting journey with confidence: with a focus on child health, growth tracking, and providing accessible expert consultations.
Mesty: I saw so much misinformation about child health and parenting, especially in Indonesia where there’s a huge gap between the number of pediatricians and children. I wanted to provide parents with reliable, accessible information that could help them raise healthy, well-rounded children, allowing them to feel confident and calm in their parenting journey.
Garri: For me, it was about seeing the need for a one-stop solution for parents. Everything was scattered—pregnancy, growth tracking, expert advice—and I realized we could create something that brings it all together in one place. I wanted to build a platform that supported parents, especially in remote areas, with everything they need to raise their kids with confidence.
Mesty: We make sure to partner with a team of highly qualified pediatricians, psychologists, and child development experts to ensure our advice is accurate and up-to-date.
Garri: Exactly, staying current with the latest research and best practices is crucial. Misinformation can have a huge impact, especially when it comes to child health. Parents often turn to social media or unverified sources for answers, which can lead to confusion or even harm. By partnering with qualified experts and constantly updating our content, we make sure that parents get accurate, reliable, and timely advice. This is especially important in remote areas where access to healthcare professionals can be limited.
Garri: Google Play has provided us with the tools and support to optimize our app's performance and engagement. From using Google’s analytics and A/B testing to improve the user experience, to the seamless distribution through the Play Store, Google has been a key partner in scaling Tentang Anak and making sure parents across Indonesia can access the app.
Mesty: We’re focused on expanding our reach across Indonesia, ensuring that more parents, especially in remote areas, have access to the support and resources they need. We’re also enhancing our app with more interactive features to keep parents engaged and informed.
Garri: At the same time, we’re expanding our offerings with products for children, including children's books, vitamins, and skincare. Our goal is to make Tentang Anak the go-to platform and brand for all things parenting in Indonesia, and we’re excited to see how we can grow and help even more families.
Discover more global #WeArePlay stories and share your favorites.
Posted by Sam Bright – VP & GM, Google Play + Developer Ecosystem
Posted by Mike Taylor (Privacy Sandbox), and Mihai Cîrlănaru (Web on Android)
Posted by Mindy Brooks – Senior Director, Android Platform
Posted by Robbie McLachlan, Developer Marketing