Tag Archives: AdMob

Celebrate publisher stories on our new website

Publishers create the blogs, news, games, tools and videos we all enjoy. But we don’t always get to see the work that goes into building the content on the internet we know and love today. In 2021, the commercial internet helped generate 17 million jobs for Americans — and we’re celebrating just a few of those who were a part of that success.

After sitting down with these publishers, we’ve learned how they use digital ad revenue to grow their businesses, create free and accessible content, impact their communities and most of all, how their passion for their work fuels them to keep serving their audiences.

Check out their stories on Google for Publishers and hear from small and large publishers — in their own words.

Celebrate publisher stories on our new website

Publishers create the blogs, news, games, tools and videos we all enjoy. But we don’t always get to see the work that goes into building the content on the internet we know and love today. In 2021, the commercial internet helped generate 17 million jobs for Americans — and we’re celebrating just a few of those who were a part of that success.

After sitting down with these publishers, we’ve learned how they use digital ad revenue to grow their businesses, create free and accessible content, impact their communities and most of all, how their passion for their work fuels them to keep serving their audiences.

Check out their stories on Google for Publishers and hear from small and large publishers — in their own words.

Celebrate publisher stories on our new website

Publishers create the blogs, news, games, tools and videos we all enjoy. But we don’t always get to see the work that goes into building the content on the internet we know and love today. In 2021, the commercial internet helped generate 17 million jobs for Americans — and we’re celebrating just a few of those who were a part of that success.

After sitting down with these publishers, we’ve learned how they use digital ad revenue to grow their businesses, create free and accessible content, impact their communities and most of all, how their passion for their work fuels them to keep serving their audiences.

Check out their stories on Google for Publishers and hear from small and large publishers — in their own words.

Level up your gaming business with new ad features

With more people playing games on their mobile devices than ever before, developers have a huge opportunity to grow their gaming business. This week at the Google for Games Developer Summit, we’re announcing new ways to help you reach more players and increase your app revenue for the long term.

Attract valuable players quickly and effectively

Finding players is critical when you launch a game — and you only get one shot at a strong first impression. An effective user acquisition strategy can help boost your game's success.

With App campaigns for pre-registration, you can attract players and build excitement for your game early. Previously, you had to wait for your app to launch before creating App campaigns for installs. In the next few months, you’ll be able to set up App campaigns for apps that are in pre-registration state in the Google Play store — helping you prepare your app for a smooth launch.

You’ll then need to engage your high-value players and develop a monetization strategy. Last year, we introduced target return on ad spend (tROAS) for ad revenue, which allows you to earn more from ads shown in-app. Soon, you can improve your tROAS campaign performance by sending all AdMob revenue, including mediated revenue, to Google Analytics for bidding — with just a click of a button in the AdMob user interface. Third-party ad revenue in Google Analytics also allows you to import revenue from any monetization platform into Google Analytics for tROAS bidding. tROAS for ad revenue is currently in closed beta.

Earn more from your games

Players are spending more time in-game — in fact, our recent study shows that existing players increased their playtime by 42% in 2021. AdMob’s monetization solutions can help you make the most of this surge.

Most publishers aren’t able to fully measure user revenue from their ads strategy without building their own internal systems. With AdMob’s impression-level lifetime value (LTV), you can estimate the average LTV of user segments and identify user acquisition strategies with the highest return on investment (ROI). To make this even easier to activate, impression-level LTV has been integrated into top app attribution platforms Adjust, AppsFlyer and Singular.

Screengrab of strategy board mobile game Ludo SuperStar, featuring the button for players to watch ads to earn free coins

BlackLight Games boosts ROI with AdMob iLTV feature

For example, BlackLight Studio Games, the creator behind the popular strategy board game Ludo SuperStar, wanted to expand into new markets and boost their ROI. The team used AdMob’s impression-level LTV to measure ads revenue and identify markets with the highest ROI based on user acquisition cost. The team then increased App campaign spend in select markets and achieved a 45% increase in overall revenue.

In addition to AdMob’s impression-level LTV, we’re announcing even more features to help you grow your app revenue for the long term:

  • Firebase Remote Config personalization (beta): Using machine learning, automatically find the optimal experience for each user. Learn how Halfbrick used personalization to increase revenue by 16%.
  • AdMob rewarded optimizations: Benefit from more impressions and revenue with display ads in rewarded ads. Display ads will run alongside videos or other playables for a lightweight user experience.
  • More demand sources with AdMob: Get access to a diverse range of more than 200 demand sources available for real-time bidding, with Vungle and Snap in beta and more onboarding soon.

To hear more about how these solutions can help you drive growth for your games business, watch the Google for Games Developer Summit keynote and check out other sessions.

Google for Games Developer Summit returns March 15

With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new and returning players creates a great opportunity for developers to grow their games business.

TheGoogle for Games Developer Summit returns digitally on March 15, 2022 at 9AM Pacific. From mobile to cloud, learn about our new solutions for game developers that make it easier to build high-quality games and reach audiences around the world.

The event keynote kicks off at 9AM Pacific and is open for all. Check out the full agenda today at g.co/gamedevsummit.

4 ways to set your app business up for success in 2022

2021 has been a big year for app developers — global consumer spend has reached new heights; expectations around digital security continue to shift; and mobile platforms and regulators are introducing changes to better protect user privacy. These will likely continue to be major themes in 2022, so we’re sharing some monetization strategies to help you drive business growth in a fast-evolving landscape.

Diversify your demand sources to deliver more value

As the industry pivots to real-time bidding, strong demand sources can help you make the most of your unique inventory. Access to a diverse range of buyers in particular can deliver strong effective cost per thousand impressions (eCPMs) for your inventory.

Google AdMob supports many demand sources to help you earn more across real-time bidding and waterfall mediation. The AdMob network includes demand from Google Ads, Display & Video 360 and more than 200 demand-side platforms (DSPs). Soon, we’ll introduce software development kit (SDK) integrations with buyers like Snap to further enhance performance — with more to come in 2022. For direct-sold inventory support, you may want to consider Google Ad Manager.

After mobile game developer Me2Zen saw strong performance from the AdMob network, they decided to move to the AdMob platform. The team adopted both bidding and waterfall mediation and saw a 15% increase in their average revenue per daily active user (ARPDAU).

Simplify operations to free up resources

An effective suite of tools to manage operational tasks can save time and help you focus on growth. For example, a robust A/B testing strategy can help you decide what levers to pull to optimize performance with confidence. With AdMob, you can set up an A/B test with a few clicks and get actionable insights to earn more.

Onboarding and testing can be another manual and time-consuming task for developers. With tools like ad inspector, you can test adapter setups, demand sources and more with the shake of your hand — which accelerates the testing process and adds a bit of fun.

Animation of a hand shaking a mobile device to demonstrate how the ad inspector tool works.

RisingWings, a fast-growing casual game company, cut operational costs by 50% and saw ARPDAU increase by 8.7% after switching to AdMob. The team took an integrated approach with in-app ads for all their hybrid games, and built a reliable revenue stream without affecting user retention.

Use data and insights to drive growth

The right insights can uncover new opportunities beyond monetization. A broad understanding of user lifetime value (LTV) can help you refine your user acquisition strategy. And insights on how ads influence user retention can help you optimize total revenue while maintaining a good user experience. With resources like the ads activity report and cohort report available on AdMob, you’ll get a clear picture of ads performance and user LTV. You can then use these insights to find more high-value users through solutions like target return on ad spend (tROAS) for ads revenue.

During the transition to a hybrid model, game developer IGG combined LTV data from AdMob with internal ROI analysis to identify new growth opportunities in their top markets. These insights helped the team double their user base by increasing spend on regional App campaigns.

Apply strong brand safety controls to maintain user trust

As people’s expectations around digital privacy continue to rise, it’s critical to build trust through engaging and brand-appropriate ads. While a meaningful ad experience can complement your app and increase trust, a bad experience can lead to an uninstall or, even worse, a loss of trust in your brand.

To ensure brand safety, your platform should have a high bar for the quality of advertiser demand and provide controls to help you deliver an optimal ad experience. With AdMob, you can block ads from certain categories or specific competitors, or use the Ad review center to review ads flowing through the AdMob network and manually block them if needed. We’ll expand these same ad quality controls to third-party buyers participating in bidding in 2022.

We’ve learned so much in an industry that’s changing faster than ever. As we head into 2022, we look forward to continuing to partner together to shape the future of app monetization.

Prioritize and fix issues in the new Policy center

A few years ago, we introduced the Policy center in Ad Manager, AdMob and AdSense to provide publishers with a single, centralized hub to review and monitor policy violations and appeals. This helps ensure they have the information they need to monetize their inventory and remain policy compliant.

Starting today, our Policy center has a brand new look. As part of this update, we’re introducing new features — like the ability to report the number of ad requests affected by policy issues, and advanced filters that are designed to help you better understand, prioritize and resolve issues.

What's changing?

Improved account health summary

The new and improved account health summary now provides a quick overview of the total number of sites and apps with issues, highlighting the number of issues that are a “Must fix.” This can help publishers better prioritize the issues that require their attention. The account health summary also shows the impact on ads serving for any given page where ads have been disabled or restricted.

A white chart with progress bars and section titles ‘Total items affected’, ‘Must fix items affected’ and the percentages of ‘Disabled ad serving’, ‘Restricted ad serving’ and ‘Ad serving at risk’ as well as ‘Regular ad serving’.

Robust filtering

We have added more robust filtering and search capabilities across the issue table, which lists current issues waiting to be resolved in the Policy Center. Publishers can now filter the tables using single or multiple columns, such as all issues reported on a given date that are a “Must fix.” A list of issues can also be downloaded as a CSV file for a filtered view.

A white filter bar showing the ‘Must fix’ and ‘Ad request’ filters, with an option to Download CSV in blue text.

Comprehensive issue table

Issues across sites and apps are now part of a single issue table, so Ad Manager publishers have a more comprehensive view of issues across their inventory. We have also introduced a new aggregate column — “Ad requests - last 7 days” — to help publishers understand the impact of each issue and prioritize them accordingly. The full table can now be sorted by column.

A white graph with columns for affected sites and apps, the issue location, status, issues, ad requests, date reported, and action. In the "Action" column, there is an option in each row to "Fix" in blue text.

What’s next?

We're bringing more changes to help you solve issues faster, including enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.

To learn more about the Policy center, check out our Inside the Policy center video series.

Final reminder to migrate to the AdMob API

On October 12, 2021, you will no longer be able to retrieve AdMob data from the AdSense Management API v1.4. To retrieve AdMob data programmatically, migrate to the AdMob API.

What do I need to do?

Follow the instructions in the migration guide to migrate your API workflow. Review these additional resources to support your migration:


Start migrating from the AdSense API to the AdMob API as soon as possible. If you don’t complete the migration by October 12th, 2021, you will lose access to AdMob data through the AdSense API, which may impact your ability to make data-driven business decisions.

Feel free to reach out to us via the AdMob API Developer forum if you have questions or feedback regarding the AdMob API.


Highlights from the Google for Games Developer Summit

This week, we hosted the Google for Games Developer Summit, a free digital event for game developers, publishers and advertisers to come together globally. Though we couldn’t meet in person, we’re grateful for the chance to share our latest solutions for developers to create immersive and memorable gaming experiences for players everywhere.

All keynotes and sessions from the summit are available on demand. Here are a few things we discussed during our keynote sessions:

Easier game development on Android

The new Android Game Development Kit can help make game development easier while Play as you download and the new Reach and devices data and insights tool can help get your games running on more screens and drive your launch success on Google Play.

Graphic illustration with Android logo, games controller, and user interface.

Get the most out of your games on Stadia 

Bringing games to Stadia is now even easier. We revealed new initiatives coming soon that will maximize the return on launching Stadia titles, including an affiliate marketing program, sharing monthly Stadia Pro subscription revenue with partners and an updated revenue share split for new transactional games launching under the new Stadia terms.

Drive lasting business revenue and growth with Ads

This past year, we have seen more people than ever play online games, which means there’s a growth opportunity to build a more sustainable games business. Get players back to your game while focusing on profitability with target return on ad spend (tROAS) bidding for App campaigns for engagement, or maximize revenue within your game by using AdMob bidding.
Interface screenshot of target return on ad spend (tROAS) bidding for App campaigns for engagement.

tROAS bidding for App campaigns for engagement in Google Ads

Bring your game to global audiences with Google Cloud

With flexible, scalable gaming solutions like Open Saves, Google Cloud helps you serve great gaming experiences all over the world so you and your players can focus on the fun.

As more people turn to games both for entertainment and for connecting with friends and family, we’re inspired by how the gaming community thrived this past year. That’s why we’re more committed than ever to help take your games to the next level.

Source: Android


Making it easier for publishers to manage privacy and messaging

The advertising ecosystem is constantly evolving with new privacy regulations, updates to advertising identifiers and ad blocker technologies — all of which give users more transparency and control. But they can be confusing and time-consuming for publishers to manage. To help our partners streamline how they manage global privacy regulations and their user messaging journey, we’re introducing enhancements to the privacy & messaging tab in Google Ad Manager and AdMob.

The privacy & messaging tab will act as a single place for our partners to stay informed about relevant regulations, understand what actions they can take, message their users and navigate the advertising landscape to mitigate impact to their businesses. It’s also the evolution of our Funding Choices solution as we begin to move all of its features into this tab alongside ad serving controls.

Google AdMob privacy and messaging tab user interface

Google AdMob privacy & messaging tab user interface

Let’s take a look at the features in the privacy & messaging tab that can help support your advertising business.

 

Stay informed about privacy regulations 

Privacy regulations, like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), play an important role in respecting user privacy while advertising. To help you better understand how these privacy regulations may impact your business, the privacy & messaging tab includes privacy regulation educational cards. Simply click on a card and find information on how the regulation may affect you, how you can give users control and additional Google resources like website and developer documentation all in one place.

General Data Protection Regulation educational card in the Google Ad Manager user interface

General Data Protection Regulation educational card in the Google Ad Manager user interface

Configure your ad serving controls

The privacy & messaging tab makes it easy to configure your ad serving controls for privacy regulations. These controls, which were previously located in the Admin tab in Ad Manager and the Blocking Controls tab for AdMob, have now migrated to the privacy & messaging tab so that you can manage all of your privacy regulation settings in one place. Easily select the types of ads you want to show users in that region, select your advertising partners and where applicable, enable additional creative controls. If you’ve previously specified these settings in your account they’ll stay the same in this tab.


Message your users and offer them control 

You also have the option to create GDPR (web and app) and CCPA (web only) consent and opt out messages in the privacy & messaging tab, making it possible for you to gather, manage and communicate user choices for advertising purposes. These features were previously available in Funding Choices, and we’ve now integrated them directly into the privacy & messaging tab in Ad Manager and AdMob to help you streamline your workflows and increase efficiency. We’ve also added new features to the messaging workflow, such as multi-language support for apps and bulk messaging so that you can easily deploy a message across all of your properties.

These messages can help you gather consent so that you’re able to continue to monetize your content in a privacy-focused way. For example, Tellonym was able to create a compelling consent experience on their app using GDPR messages. “We’ve been able to give our users choice and transparency, and gain their trust and consent,” says Maximillian Rellin, CEO at Tellonym. “This has allowed us to continue to grow our business through advertising, which is an important revenue stream for us.”

Beyond privacy regulations, in the coming months you’ll also be able to set up IDFA messages from the privacy & messaging tab to give iOS 14.5+ users additional context before they see the App Tracking Transparency (ATT) prompt. You can use these messages to explain what their data may be used for before they decide to consent. Of course, all of these messaging features are optional and you can work with any consent management platform of your choice. 


One tab for all your privacy and messaging needs

By helping our partners stay informed of privacy regulations, manage ad control settings and implement optional messages, they’re able to more easily meet regulatory requirements and focus on growing their business. In the coming months, we’ll continue to add more features and message-types, like ad blocking recovery messages. And as the advertising ecosystem continues to evolve and new privacy regulations arise, we’ll continue to make it easy for you to find all the resources you need in the privacy & messaging tab.