Gathering insights in Google Analytics can be as easy as A-B-C

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 - Sep 2016 vs. Oct 2017 - Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.

In our new guide about linking Google Analytics and Google Ads, we explore the broad range of reports available in Analytics. These reports give you crucial insights about the customer journey that can then be used to inform your campaigns in Google Ads. Here’s what you should know about the A-B-Cs of reporting.


Acquisition reports

How did your customers end up on your site in the first place? Acquisition reports answer this question, offering insights about how effectively your ads drive users to your site, which keywords and search queries are bringing new users to your site, and much more. This video gives you a quick overview of how Acquisition reports work.  


Behavior reports

How do you users engage with your site once they visit? Behavior reports give you valuable insights about how users respond to the content on your site. You can learn how each page is performing, what actions users are taking on your site, and much more about the site experience. Learn more about behavior reporting here.


Conversion reports

What path are users taking towards conversion? Conversion reporting in Analytics gathers valuable insights about those actions that are important to the success of your business—such as a purchase or completed sign-up for your email newsletter. Goal Flow reports help you see how a user engages as they move toward a conversion while Ecommerce reports are specifically designed to deliver insights for sites centered around purchases.


Reports open up a world of actionable insights that help you deeply understand and then quickly enhance a customer journey that is more complex than ever.


Missed the other posts in this series? Catch up now to read how creating effective campaigns for the modern customer journey can be achieved by bringing Google Analytics and Google Ads together.

And, download our new guide and learn how getting started with these reports is easy as A-B-C.

Easily customize theme colors in Slides

Quick launch summary 

You can now edit the theme colors for your presentations in Slides, making it easier to set up a new theme, or apply bulk color changes to existing presentations. Previously, we only supported custom colors that were not linked to the presentation theme.

Now, users can easily customize the color palette associated with a theme. In any color picker dropdown, click the edit button for your Theme color palette. In the Theme color sidebar, select a color from the dropdown to begin editing.



Note: These changes will only apply to the current theme and will not create a new theme.

We hope this new feature will help you customize your presentations in Slides, especially when it comes to incorporating your company’s brand colors.

Availability 

Rollout details 


G Suite editions 

  • Available to all G Suite editions. 


On/off by default? 

  • This feature will be ON by default.


Stay up to date with G Suite launches

Suit up with Marvel Studios’ Avengers: Endgame and Pixel

Want to defeat a villain like Thanos and save the world?


Now #teampixel can, with a little help from Marvel Studios and Playground, a creative mode in the Pixel camera that gives you the power to create and play with the world around you using augmented reality. Just in time for the upcoming release of Marvel Studios’ “Avengers: Endgame,” in theaters April 26, today we’re adding to our collection of Playmoji from the Marvel Cinematic Universe with five new characters: War Machine, Thor, Black Widow, Rocket and Captain Marvel.


The heroes join Iron Man, Captain America, Hulk, Nebula and Okoye in Playground, so now you can make even more epic scenes come to life by adding the interactive characters to your photos and videos. Thanks to ARCore’s motion tracking, light estimation and ability to understand the real world, the Playmoji look and feel lifelike, and react to your facial expressions in real time.

You don’t need superhero strength or a suit of armor to unleash the power of Playground—you just need a Pixel and the newest Playmoji joining the Marvel Studios’ Avengers: Endgame pack.


For some added fun, we reimagined the Marvel Cinematic Universe by exploring what would happen if Pixel 3 was launched into a world in need of a little assistance, alongside the Avengers.

Pixel 3 + Marvel Studios‘ Avengers: Endgame

So whether you’re suiting up to defeat Thanos or getting ready to supercharge your selfie, start saving the world alongside your favorite Playmoji using Playground today. Show us how you’re assembling to defeat Thanos on social with #pixelendgame.

How we’re supporting economic opportunity in Iowa

For some, Iowa may call to mind images of rolling corn fields, or the Field of Dreams. But those in the know will tell you that the Hawkeye state has a storied history of technological innovation. The first electronic digital computer was created in a lab at Iowa State and Lee de Forest, the “Father of Radio,” was born and raised in Council Bluffs. Perhaps most impressively,  sliced bread is an Iowan invention, with the first single loaf bread-slicing machine patented here in 1928.

In 2009, Iowa also became home to a Google Data Center, where I—along with hundreds of Iowans—work to connect billions of people around the world to Google. When someone logs onto Gmail, watches a YouTube video or searches for an answer to some burning question, they might not think of Iowa, but they should.

With such a strong track record of fostering creative answers to difficult questions, Iowa is the perfect place for Google to kick off a statewide $1 million Google.org Impact Challenge, where we’re inviting local nonprofits to share their most ambitious ideas to create economic opportunity in their community. Then, a panel of local advisors will select the top five to receive a $175,000 grant to bring their ideas to life. Our advisors, listed below, represent all corners of the state:

  • Dr. Dan Kinney, President, Iowa Western Community College
  • Georgia Van Gundy, Executive Director and Board Secretary, Iowa Business Council
  • Monica Chavez-Silva, Assistant Vice President for Community Enhancement, Grinnell College
  • Sherry Ristau, President, Quad Cities Community Foundation
  • Tej Dhawan, Chief Data Officer, Principal Financial Group

To cap off the competition, Google will invite Iowans to select one of the five projects they believe will have the greatest impact.

We kicked the Challenge off this morning in Des Moines at the first stop of a three-city Grow with Google Iowa Tour, where we’re teaming up with local libraries and partner organizations across the state to offer free trainings so that Iowans have the opportunity to learn digital skills to grow their careers or businesses. Tomorrow and the following day, we’ll visit libraries in Council Bluffs and Davenport as part of a larger commitment to support economic opportunity in America and bring in-person digital skills workshops to libraries to all 50 states.

Iowa nonprofit organizations can find more information on the Google.org Impact Challenge and submit their applications by visiting g.co/iowachallenge. The deadline for submissions is May 17th at 11:59 p.m. CT. We’re expecting to name the five winners in the fall of 2019. Considering the sliced bread precedent, the bar is being set pretty high.

Advance your career with the Google Africa Certifications Scholarships

Building upon our pledge to provide mobile developer training to 100,000 Africans to develop world class apps, today we are pleased to announce the next round of Google Africa Certifications Scholarships aimed at helping developers become certified on Google’s Android, Web and Cloud technologies.


This year, we are offering 30,000 additional scholarship opportunities and 1,000 grants for the Google Associate Android, Mobile Web, and Associate Cloud Engineer certifications. The program will be delivered by our partners, Pluralsight and Andela, through an intensive learning curriculum designed to prepare motivated learners for entry-level and intermediate roles as software developers in these fields. Interested students can learn more about the Google Africa Certifications Scholarships and apply here.
Africa is on track to have the largest working-age population of 1.1 billion by 2034. Today’s announcement is about preparing the youth for the jobs of tomorrow by equipping them with the right developer skills. Google’s certifications are developed around a job-task analysis that test learners for skills employers expect developers to have in these domains.



Our continued initiatives focused on digital skills training, education and economic opportunity, and support for African startups and developers, demonstrate our commitment to helping advance a healthy and vibrant developer ecosystem. By providing support for training and certifications we will help bridge the unemployment gap on the continent through increasing the number of employable software developers.



We have already seen evidence that becoming certified can make a meaningful difference to developers and employers. Adaobi Frank - a graduate of the Associate Android Developer certification - got a better job that paid her 10X her previous salary after completing her certification. Her interview was quicker as her employer was convinced that she was great for the role after she mentioned that she was certified. Now, she's got a job that helps provide for her family. Through our efforts this year, we want to help many more developers like Adaobi and support the growth of startups and technology companies throughout Africa.


                                  Google Android Certification and Africa Scholarships | Ada's Story

Please click here to apply for the scholarship.

Posted by William Florance, Global Head, Developer Training Programs

Bringing greater transparency and context for news content on YouTube in India

https://lh4.googleusercontent.com/J8jWI8iVremDEGx8R4pKAnO4vsyEXUZ9vQawv_Mvi1HjFZCXXGQqmpxyZt6ralgSQ8JjQlHebsJp4qvWcE8Q82mJJ5MZ4QYS90p54pk16Dj8War5XboROv2p9YQWIy2A2kscdSRE
In the last few years, news has become an integral part of YouTube’s experience for millions of Indians online. With improved connectivity and low cost of data, watch-time of India’s authoritative news sources has more than tripled over the past two years. We have been hard at work to ensure that we are responsibly growing news and supporting news publishers on YouTube.


Towards this goal, we have taken a number of important steps and introduced three principles to guide the news experience on YouTube.


Make authoritative sources readily available
We know authoritativeness is essential to our viewers, so we’ve been investing in new product features to prominently surface authoritative sources across the platform. Our Top News shelf prominently highlights videos from authoritative news sources in search results.  And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from authoritative news organizations about that event directly on the YouTube homepage. Both features are currently launched in more than 30 countries, including India in both English and Hindi.
Top News & Breaking News


Provide context to help people make their own decisions:
When users come to YouTube, we believe they should be able to make their own decisions about the information they consume.  We want to provide context alongside content on our platform to help users make more informed judgments, which we've done by introducing a wide range of information panels on certain events, topics, and publishers alongside search results and videos.


We recently expanded our information panels to bring fact checks from eligible publishers to YouTube in India in English and Hindi. This specific information panel aims to provide context on fresh topics that are prone to misinformation. The fact checks we surface rely on the open source Schema.org ClaimReview markup process. By following this process, any eligible publisher can contribute fact check articles that could show in search results on Google Search, Google News, and now, YouTube.
Fact Checking Integration on YouTube in English and Hindi


And today, we are taking another small step in our efforts by rolling out additional information panels in English and Hindi. If a channel is owned by a news publisher that is funded by a government, an information panel will surface that indicates that the publisher is “funded in whole or in part" or a “public broadcast service”, with a link to the publisher's Wikipedia page. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube. This information panel will be displayed on the watch page of all the videos on its channel.


Support journalism with technology that helps news to thrive
Finally, we know quality journalism requires sustainable revenue streams, so we believe we can and must do more to support quality journalism and the news industry through innovation in technology.  At YouTube we have committed $25M to the news industry, as a part of a broader $300M investment by the Google News Initiative.


In December, we announced funding to 87 news projects from 23 countries around the world to build stronger video capabilities and innovate with new video formats.  And 10 of these projects came from India. We are also investing in expanded support from YouTube specialists to support news partners grow their presence on YouTube, from providing training to helping with sophisticated technical integrations.


We believe these positive steps will improve your experience of consuming news on YouTube and we look forward to continuing our close partnership with India’s news industry, as we continue our efforts in this space.

By Tim Katz, Director, Head of News Partnerships, YouTube

Bringing greater transparency and context for news content on YouTube in India

https://lh4.googleusercontent.com/J8jWI8iVremDEGx8R4pKAnO4vsyEXUZ9vQawv_Mvi1HjFZCXXGQqmpxyZt6ralgSQ8JjQlHebsJp4qvWcE8Q82mJJ5MZ4QYS90p54pk16Dj8War5XboROv2p9YQWIy2A2kscdSRE
In the last few years, news has become an integral part of YouTube’s experience for millions of Indians online. With improved connectivity and low cost of data, watch-time of India’s authoritative news sources has more than tripled over the past two years. We have been hard at work to ensure that we are responsibly growing news and supporting news publishers on YouTube.


Towards this goal, we have taken a number of important steps and introduced three principles to guide the news experience on YouTube.


Make authoritative sources readily available
We know authoritativeness is essential to our viewers, so we’ve been investing in new product features to prominently surface authoritative sources across the platform. Our Top News shelf prominently highlights videos from authoritative news sources in search results.  And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from authoritative news organizations about that event directly on the YouTube homepage. Both features are currently launched in more than 30 countries, including India in both English and Hindi.
Top News & Breaking News


Provide context to help people make their own decisions:
When users come to YouTube, we believe they should be able to make their own decisions about the information they consume.  We want to provide context alongside content on our platform to help users make more informed judgments, which we've done by introducing a wide range of information panels on certain events, topics, and publishers alongside search results and videos.


We recently expanded our information panels to bring fact checks from eligible publishers to YouTube in India in English and Hindi. This specific information panel aims to provide context on fresh topics that are prone to misinformation. The fact checks we surface rely on the open source Schema.org ClaimReview markup process. By following this process, any eligible publisher can contribute fact check articles that could show in search results on Google Search, Google News, and now, YouTube.
Fact Checking Integration on YouTube in English and Hindi


And today, we are taking another small step in our efforts by rolling out additional information panels in English and Hindi. If a channel is owned by a news publisher that is funded by a government, an information panel will surface that indicates that the publisher is “funded in whole or in part" or a “public broadcast service”, with a link to the publisher's Wikipedia page. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube. This information panel will be displayed on the watch page of all the videos on its channel.


Support journalism with technology that helps news to thrive
Finally, we know quality journalism requires sustainable revenue streams, so we believe we can and must do more to support quality journalism and the news industry through innovation in technology.  At YouTube we have committed $25M to the news industry, as a part of a broader $300M investment by the Google News Initiative.


In December, we announced funding to 87 news projects from 23 countries around the world to build stronger video capabilities and innovate with new video formats.  And 10 of these projects came from India. We are also investing in expanded support from YouTube specialists to support news partners grow their presence on YouTube, from providing training to helping with sophisticated technical integrations.


We believe these positive steps will improve your experience of consuming news on YouTube and we look forward to continuing our close partnership with India’s news industry, as we continue our efforts in this space.

By Tim Katz, Director, Head of News Partnerships, YouTube

Advance your career with the Google Africa Certifications Scholarships

Posted by William Florance, Global Head, Developer Training Programs

Building upon our pledge to provide mobile developer training to 100,000 Africans to develop world class apps, today we are pleased to announce the next round of Google Africa Certification Scholarships aimed at helping developers become certified on Google’s Android, Web, and Cloud technologies.

This year, we are offering 30,000 additional scholarship opportunities and 1,000 grants for the Google Associate Android Developer, Mobile Web Specialist, and Associate Cloud Engineer certifications. The scholarship program will be delivered by our partners, Pluralsight and Andela, through an intensive learning curriculum designed to prepare motivated learners for entry-level and intermediate roles as software developers. Interested students in Africa can learn more about the Google Africa Certifications Scholarships and apply here

According to World Bank, Africa is on track to have the largest working-age population (1.1 billion) by 2034. Today’s announcement marks a transition from inspiring new developers to preparing them for the jobs of tomorrow. Google’s developer certifications are performance-based. They are developed around a job-task analysis which test learners for skills that employers expect developers to have.

As announced during Sundar Pichai - Google CEO’s visit to Nigeria in 2017, our continued initiatives focused on digital skills training, education and economic opportunity, and support for African developers and startups, demonstrate our commitment to help advance a healthy and vibrant ecosystem. By providing support for training and certifications we will help bridge the unemployment gap on the continent through increasing the number of employable software developers.

Although Google’s developer certifications are relatively new, we have already seen evidence that becoming certified can make a meaningful difference to developers and employers. Adaobi Frank - a graduate of the Associate Android Developer certification - got a better job that paid ten times more than her previous salary after completing her certification. Her interview was expedited as her employer was convinced that she was great for the role after she mentioned that she was certified. Now, she's got a job that helps provide for her family - see her video here. Through our efforts this year, we want to help many more developers like Ada and support the growth of startups and technology companies throughout Africa.

Follow this link to learn more about the scholarships and apply.

See Brighter in the Dark with Pixel at Coachella

This weekend, Coachella festival-goers will wander the desert, heading to and from performances by some of their favorite artists. If you're one of them, head over to Brighter in the Dark—a tech and music installation we created with Childish Gambino.


The installation—a multisensory sight and sound experience that uses a mixture of light and music to give attendees a sneak peek into Childish Gambino’s creative world—uses the power of Pixel’s camera features to provide an interactive and Instagrammable moment for festival-goers.

Fans can also swing by Brighter in the Dark to get a sneak peek of Childish Gambino’s  augmented reality (AR) app that we’re previewing onsite at Coachella on Pixel 3. Not heading to Indio? Stay tuned for more info, as the AR app is coming to more devices soon!

Whether you’re bringing your Pixel with you to weekend one or weekend two, here are a few ways your camera can help you capture the beauty of the desert and the sights of Coachella.

Night Sight: Use Pixel’s low-light mode, Night Sight, to capture the best evening photos at Coachella, and experience the cool visuals at Brighter in the Dark.

Motion Auto Focus: Don’t let your dancing prevent you from taking amazing  photos! Your Pixel can be your mosh-pit companion—with Motion Auto Focus, videos and photos that you take of your favorite headliners will stay in focus, even while the performers are moving around the stage.

Group Selfie: Traveling in a pack to Coachella? Get your whole crew in the picture with Pixel 3’s wide angle selfie cam in Group Selfie mode.

Google Lens: Inspired by a fellow fan’s festival fashion? Use Lens with a long-press on the Camera’s viewfinder to search for similar items.

Don’t forget to share your Brighter in the Dark experience with #teampixel!

Launching a YouTube dataset of user-generated content

We are excited to launch a large-scale dataset of public user-generated content (UGC) videos uploaded to YouTube under a Creative Commons license. This dataset is intended to aid the advancement of research on video compression and quality evaluation.

We created this dataset to help baseline research efforts, as well as foster algorithmic development. We hope that this dataset will help the industry better comprehend UGC quality and tackle UGC challenges at scale.

What is UGC?


User-generated content (UGC) videos are uploaded by users and creators. These videos are not always professionally curated and could exhibit perceptual artifacts. For the purpose of this dataset, we've selected original videos with specific and perceptual quality issues, like blockiness, blur, banding, noise, jerkiness, and so on.



These videos have a wide array of categories, such as “how to” videos, technology reviews, gaming, pets, etc.

Since these videos are often captured in environments without controlled lighting, with ambient noise, or on low-end capture devices, they may end up exhibiting various video quality issues, such as camera shaking, low visibility, or jarring audio.

Before sharing these videos, creators may edit the video for aesthetics and generally compress the captured video for a faster upload (e.g. depending on the network conditions). Creators also may annotate the video or add additional overlays. The editing, annotating, and overlaying processes change the underlying video data at the pixel and/or frame levels. Additionally, any associated compression may introduce visible compression artifacts within the video such as blockiness, banding, or ringing.

For these reasons, in our experience, UGC should be evaluated and treated differently from traditional, professional video.

The challenges with UGC


Processing and encoding UGC video presents a variety of challenges that are less prevalent in traditional video.

For instance, look at these clips shown below that are heavily ridden with blockiness and noise. Many modern video codecs would target their encoding algorithms based on reference-based metrics, such as PSNR or SSIM. These metrics measure the fidelity of accurately reproducing the original content roughly pixel for pixel, including artifacts. The assumption here is that the video that acts as the reference is “pristine,” but for UGC, this assumption often breaks down.




In this case, the videos on the left ends up having 5 Mbps bitrate to faithfully represent the originally uploaded user video content. However, the heavily compressed video on the right has a bitrate of only 1 Mbps, but looks similar when compared to the 5 Mbps counterpart.

Another unconventional challenge can come from a lack of understanding of the provided quality of the uploaded video. With traditional video, quite often a lower quality is a result of heavy editing or processing and an un-optimized encoding. However, this is not always true for UGC, where the uploaded video itself could be sufficiently low quality that any number of optimizations on the encoding operation would not increase the quality of the encoded video.

How is the dataset put together?


This dataset is sampled from millions of YouTube uploaded videos licensed under a Creative Commons license. Only publicly shared videos from uploaders are sampled.

The sample space the videos were chosen from can be divided into four discrete dimensions: Spatial, Motion, Color, and Chunk-level variations. We believe that this dataset reasonably represents the variety of content that we observe as uploads within these dimensions.

For technical details on how this dataset was composed, the coverage correlations scores and more, please refer to our paper on dataset generation in arxiv (also submitted to ICIP 2019).

Where can I see and download it?


This UGC dataset can be explored over various content categories and resolutions in the explore tab of media.withyoutube.com. The video preview will be shown when you mouse-over the video, along with an overlay of the attribution.

Various content categories are separated out for simplicity of selection. HDR and VR formats are available in addition for each resolution. Though some high frame rate content is present as part of the offering, it is not currently separated out as a category. Frame rate information is embedded in the video metadata and can be obtained when the corresponding video is downloaded.

Videos can be downloaded from the download tab of media.withyoutube.com page. Here you will also notice the CC BY creative commons attribution file for the whole set of videos. Details about the video download format along with the link to the Google Cloud Platform location are available on this page.

Additionally, three no-reference metrics that have been computed on the UGC video dataset by the YouTube Media Algorithms team are available to download from this page. These three metrics are Noise, Banding, and SLEEQ. Explanations of each were published in ICIPs and ACM Multimedia Conferences.

Posted by Balu Adsumilli, Sasi Inguva, Yilin Wang, Jani Huoponen, Ross Wolf.https://00e9e64bace9f5e25eea751bfc166a8b1fbaa1ba7953e385ec-apidata.googleusercontent.com/download/storage/v1/b/ugc-dataset/o/ugc_dataset.pdf?qk=AD5uMEubH8dw1x99vqYiYYT-xf8d2C6SaB68mY_STRb02_DIfFsYUNL5oaYz5nLDe-wSUHpvz91A0qWfScMWs19Vru89BLon5YrNy0ed0x50Weo-jrTNPzOP14BpJgA7bu-H0t4zTidJITRw8u9FP0AKPuDhDsXJXI5NpffFF_ilsR93DbbVK_6t-iIF772CYxGFE9aYvgSrLHJDy6Q81H4uMhJKgE5jcEwLGhpEdYy1Hsa31rBMxy03cAmEBkqjKXHxAn5Ap0qAGpfAKeJ6aEQaKat14OlfOiAhCH9Bw2bN5BD5LE3b1X-tcTyrmb6zdGzIOJo2qDltBsD9ug3Hy-H7BRDYCOSszG_m88xqiiQ0Rx6ElsnkK5jG17atPf7o3Iefb7CLD2DsPZfKKXdDbOdR-q5THFYl9M15Jg2lfBaYjztT7Kv4aX2rTzl0-C1t5pAcEiIlCO0eMmCv7Vx7BV-s-YsEMk_vwfgd3X58lbezgoIgg651cEN4EGqx2_X2vZP0JJjV5sRDvr3_KZnnpRyhM8xUL_-f2OMKEHGYe0Gw4FqcdU4n1Lu70ezWvQ3E4yx3FGXjIs8w6jxBhP3H5Of4EsbWUScXoNflzTI65R1JR1KGojSvf_oZ0jgXya2KzwW4sBD2bb9w_BTqH3K_CpdGXQ7a-XCc8Jns7dQVQDyB4uxzDSb4HGfry1y3LzFMpCDBwsjKwLbea3BL7Keq6DdIntEsQOJZE0VUgrQ7DdGUklj3rF-D2mtVP7IZ5n9oUvAYVL4wqbRVuOS4lP6w-MHEeGYVoOYgnA