Tag Archives: YouTube

Supporting refugees and displaced people on World Refugee Day

More than 79 million were displaced at the end of last year as a result of persecution, conflict, violence or human rights violations—29 million of which were refugees. 

Since 2015, we’ve given more than $30 million in Google.org grants to help provide emergency support and access to vital information and educational resources to more than one million refugees. Today, on World Refugee Day, we’re renewing our commitment to work together with nonprofits and find more long-term solutions. We’re supporting the UN Refugee Agency (UNHCR) with $550,000 Google.org and YouTube grants to provide refugees with necessary materials to endure the pandemic, digital skills training series and updates to Google Search in affected countries so people have access to reliable information at all times. 

The global pandemic knows no borders and is affecting everyone—including refugees. Already, YouTube has donated $250,000 to UNHCR to help provide life-saving support, including water, medical care and hygiene materials to refugees and the communities who host them in affected countries.

Equipping refugees with digital skills for future opportunities

Refugees and internally displaced people around the world are facing job losses due to the pandemic’s restrictions. According to UNHCR, 47 percent of the refugee population in 2019 was between the ages 18 and 59 , and the unemployment rate in this demographic is expected to rise.

We’re announcing a $300,000 Google.org grant to help UNHCR further prepare refugees for the changing nature of work. The organization will host online training to help refugees and host community members in the MENA region including Algeria and Morocco learn digital skills throughout a course of a year.

Surfacing reliable information to refugees on Google Search

Often refugees struggle to access timely, trusted and accurate information on the web. Using Google Trends and UNHCR’s internal insights, we’ve identified the most common refugee related questions. Then we helped UNHCR navigate our developer platform to provide refugees with authoritative answers clearly displayed on Google Search to questions like “What happens during the Refugee Status Determination interview?” and “How to qualify for cash assistance?”

Google-EN.gif

 The new feature presents structured answers to refugee-related questions on Search.

AR Demo.gif

An example of a search query in Arabic with authoritative answers from UNHCR.

These results are already available in Arabic, English, Turkish and Farsi, to help refugees who are staying in Lebanon, Jordan and Turkey. These countries represent the highest number of refugees per capita in the world.   

The number of people forcibly displaced remains at a record high, and the effects of the crisis will go on for years. Nonprofits working alongside these affected communities need our help, and we’ll continue to support them through immediate relief and long-term recovery. 

For World Refugee Day 2020, we celebrate the refugees fighting on the frontlines of this pandemic, alongside their hosts and the aid workers supporting them.

Supporting refugees and displaced people on World Refugee Day

More than 79 million were displaced at the end of last year as a result of persecution, conflict, violence or human rights violations—29 million of which were refugees. 

Since 2015, we’ve given more than $30 million in Google.org grants to help provide emergency support and access to vital information and educational resources to more than one million refugees. Today, on World Refugee Day, we’re renewing our commitment to work together with nonprofits and find more long-term solutions. We’re supporting the UN Refugee Agency (UNHCR) with $550,000 Google.org and YouTube grants to provide refugees with necessary materials to endure the pandemic, digital skills training series and updates to Google Search in affected countries so people have access to reliable information at all times. 

The global pandemic knows no borders and is affecting everyone—including refugees. Already, YouTube has donated $250,000 to UNHCR to help provide life-saving support, including water, medical care and hygiene materials to refugees and the communities who host them in affected countries.

Equipping refugees with digital skills for future opportunities

Refugees and internally displaced people around the world are facing job losses due to the pandemic’s restrictions. According to UNHCR, 47 percent of the refugee population in 2019 was between the ages 18 and 59 , and the unemployment rate in this demographic is expected to rise.

We’re announcing a $300,000 Google.org grant to help UNHCR further prepare refugees for the changing nature of work. The organization will host online training to help refugees and host community members in the MENA region including Algeria and Morocco learn digital skills throughout a course of a year.

Surfacing reliable information to refugees on Google Search

Often refugees struggle to access timely, trusted and accurate information on the web. Using Google Trends and UNHCR’s internal insights, we’ve identified the most common refugee related questions. Then we helped UNHCR navigate our developer platform to provide refugees with authoritative answers clearly displayed on Google Search to questions like “What happens during the Refugee Status Determination interview?” and “How to qualify for cash assistance?”

Google-EN.gif

 The new feature presents structured answers to refugee-related questions on Search.

AR Demo.gif

An example of a search query in Arabic with authoritative answers from UNHCR.

These results are already available in Arabic, English, Turkish and Farsi, to help refugees who are staying in Lebanon, Jordan and Turkey. These countries represent the highest number of refugees per capita in the world.   

The number of people forcibly displaced remains at a record high, and the effects of the crisis will go on for years. Nonprofits working alongside these affected communities need our help, and we’ll continue to support them through immediate relief and long-term recovery. 

For World Refugee Day 2020, we celebrate the refugees fighting on the frontlines of this pandemic, alongside their hosts and the aid workers supporting them.

Source: Search


Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is projected to reach $15 billion by 2022.

Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTubeBrand Connect.



What YouTube BrandConnect offers


Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.

On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working - over the past two years, average deal size across the full service product grew more than 260%.

YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including 2Hype, Smosh Pit, and Eh Bee Family were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.

For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.

We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators' videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the AR try-on experience that allow viewers to virtually try on and shop products, alongside their favorite creators.

Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies - allowing for full-funnel influencer marketing integrations.



Looking forward with YouTube BrandConnect


We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on Creator Academy. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.

Lori Sobel, Global Business Head of YouTube BrandConnect

Henry Scott-Green, Product Manager at YouTube BrandConnect

Source: YouTube Blog


Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is projected to reach $15 billion by 2022.

Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTubeBrand Connect.



What YouTube BrandConnect offers


Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.

On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working - over the past two years, average deal size across the full service product grew more than 260%.

YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including 2Hype, Smosh Pit, and Eh Bee Family were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.

For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.

We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators' videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the AR try-on experience that allow viewers to virtually try on and shop products, alongside their favorite creators.

Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies - allowing for full-funnel influencer marketing integrations.



Looking forward with YouTube BrandConnect


We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on Creator Academy. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.

Lori Sobel, Global Business Head of YouTube BrandConnect

Henry Scott-Green, Product Manager at YouTube BrandConnect

Source: YouTube Blog


Bear Witness, Take Action

Over the past few weeks, we have mourned the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade — and the other known and unknown victims of racial terror and violence. These killings occurred against the backdrop of a global pandemic that disproportionately ravaged the Black community and surfaced entrenched racial inequities. In our anguish, we have taken to the streets in protest — in every state and around the globe — to demand the dismantling of systemic racism in society.

On Saturday, June 13, Common and Keke Palmer hosted a conversation called "Bear Witness, Take Action" to create a virtual space. It raised awareness on the urgent need for racial justice, and supported the Equal Justice Initiative. It featured conversations with creators including Jouelzy and Ambers Closet; prominent activists including co-founders of Black Lives Matter; Alicia Garza and Patrisse Cullors; Bryan Stevenson, founder of Equal Justice Initiative; bestselling author Roxane Gay; journalist Soledad O’Brien; and powerful musical performances from John Legend, Trey Songz, Brittany Howard and many more important voices.



“I think we are at a huge inflection point.” - Rashad Robinson, President of Color of Change

“This is a time when we can actually make some ground” - Kimberlé Crenshaw, Executive Director of the African American Policy Forum and Professor of Law at UCLA and Columbia.



The effort to combat racial inequality will take continued work from all of us. Last week, Susan Wojcicki shared YouTube’s commitment to the Black community, and we will continue those efforts in the months and years ahead.

These are some ways that you can take action to end police violence against Black Americans and promote a more equitable world for all people:

Read


Learn about policies and proposed changes like those available via The Leadership Conference on Civil and Human Rights or Center for Policing Equity. Learn about the history and struggle for racial justice through resources like those available at the Equal Justice Initiative. Learn about actions you can take in your community now at Imagine Justice. For those who seek to be better allies, learn more about anti-racism using resources like those available at Racial Equity Tools.

Watch


Check out the YouTube Spotlight playlists for videos on these topics:




Check out these feature films and series that have been made available free to watch and rent on YouTube:




Speak up


Use your platform to call out racial injustice, and share the message of equality to educate those around you. Maybe your platform is the dinner table, maybe it’s bedtime stories, maybe it’s your YouTube Channel. Use it!

Vote


Turn your voice into action with your vote.

— The YouTube Team

Source: YouTube Blog


Susan Wojcicki: My mid-year update to the YouTube community

Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube is working on behalf of creators.

In the last few months, we’ve experienced enormous tragedy and loss.

As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, unemployment, and juggled added responsibilities with kids at home.

And over the past few weeks, we’ve grieved together as the Black community has endured more senseless acts of racial terror and violence. We know that for many, tragedies like these are a persistent reminder of the harm caused by systemic racism. They also compound the toll of the pandemic, which disproportionately impacted Black and Brown communities in the U.S. and abroad.

At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism. We join in protest against the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others before them.

The painful events of this year have reminded us of the importance of human connection and the need to continue to strengthen human rights around the world.

Our platform has been a place where people come together since YouTube first launched 15 years ago. And in the midst of uncertainty, creators continue to share stories that might not otherwise be heard while also building online communities.

Supporting the Black community


We have always been proud that we are a platform that celebrates a broad and diverse set of voices. And we have implemented many policies and product features to protect our communities.

But we recognize we need to do more, in particular with the Black community, and that is why we are committing to following actions.

Amplifying Black voices


We’re committed to doing better as a platform to center and amplify Black voices and perspectives.


  • Today, we’re announcing a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories.

  • And one example of the type of content we’d like to elevate on the platform will premiere this Saturday, June 13. We’ll host a live stream fundraising event produced by YouTube Originals (YTO), “Bear Witness, Take Action.” The YTO will bring together creators, artists, influential public figures and prominent activist voices for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative.

  • Through the month of June, our Spotlight channel will highlight racial justice issues, including the latest perspectives from the Black community on YouTube alongside historical content, educational videos, and protest coverage. This content showcases incredibly important stories about the centuries-long fight for equity.


Protection from hate and harassment


We’ve taken many steps over the years to help protect diverse communities from hate and harassment across the platform, including Black creators and artists. And last year, we developed more stringent hate speech and harassment policies. Our updated hate speech policy specifically bans videos alleging that a group is superior based on qualities like race, gender, religion, or sexual orientation in order to justify discrimination, segregation or exclusion.

As a result of these changes and our ongoing enforcement, last quarter alone we removed over 100,000 videos and 100 million comments for hate and harassment.

That said, we know there’s more work to do.

Building on our work over the past several years, we’re taking this moment to examine how our policies and products are working for everyone ⁠— but specifically for the Black community ⁠— and close any gaps. And more broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content.

Generations of Black Americans have been waiting for justice in the United States, and we know the effect of inequality is felt around the world.

I’m committed to listening — to Black employees at YouTube, to Black creators, to Black artists, to leaders in the Black community, and to Black users who tune in to YouTube every day.

There is much work to do to advance racial equity in the long-term, and these efforts will continue in the months and years ahead.

Connecting people with useful information, responsibly


Over the past few months, another top priority has been connecting people to trusted information as the coronavirus pandemic spread around the globe. Our teams started by engaging with public health officials in more than 90 countries so they could make locally relevant information available, which we display on our homepage and in panels that appear on videos and in search results about COVID-19. Collectively, these panels have been shown more than 200 billion times.

YouTube also launched a dedicated COVID-19 news shelf, with videos from health authorities and news organizations, in more than 30 countries around the world. We’ve found that when people come to YouTube searching for coronavirus topics, on average 94 percent of the videos they see in the top 10 results come from high authority channels. We think this is important progress, even as we keep working to bring that number higher.

In addition to raising up trusted information, we have also been focused on combating harmful medical misinformation. We’re consulting on an ongoing basis with health authorities like the WHO and local organizations like the CDC, the Korean Ministry of Health and Welfare, and India’s Ministry of Health and Family Welfare, as well as expert medical and public health professionals, to design policies based on the latest science. We updated our policies to prohibit content with harmful medical information, for example saying the virus is a hoax or claiming there is a guaranteed cure. To date, we’ve removed over 200,000 videos for violating these policies.

We also understand the importance of representing a broad set of voices in the public debate. There are a range of opinions on topics like how governments respond to the crisis, when and how we should reopen economies, and criticism of health authorities and government officials. We want to ensure these important discussions continue on the platform, even as we work to combat misinformation.

Creators also have an important role to play in helping connect people to useful information. Forty high-profile creators have spoken with leading health officials, including Dr. Jaime Sepúlveda’s Spanish-language interviews with creators and Dr. Anthony Fauci’s conversations with Trevor Noah, Dr. Mike, Lilly Singh, Phil DeFrancoDr. Regina Benjamin and Dr. Georges Benjamin also spoke with Black creators about the impact of COVID-19 on the Black community. These creator interviews have been seen in more than 160 countries and received more than 43 million views.

And more than 700 creators and artists joined YouTube’s #withme PSA campaign, encouraging users to stay home and highlighting important messages about how to stop the virus.

These public service announcements are reaching people around the world - they’ve received over three billion impressions.

Thank you to all of our creators who led the way with this initiative.

Learning


YouTube has always been a key learning resource, but we are now seeing a record amount of engagement. The average daily views of videos with homeschooling in the title have more than tripled globally in the last three months.

As students began learning from home, some of the first events we featured on [email protected] were live streams hosted by The College Board to help high school students prepare for Advanced Placement tests in May. The response exceeded our expectations - the videos from the first day of live streaming have received more than 700,000 views. And students preparing for AP exams through the daily live streams received unexpected support from Lin-Manuel Miranda, who recently hosted a special edition U.S. History master class.

Creators have launched live stream series to help students of all ages stay motivated to learn at home, from Khan Academy to Mark Rober to 3Blue1Brown. And we’ve seen new read-alongs for children, like PBS Kids with Michelle Obama and Dolly Parton’s weekly Goodnight with Dolly.

And students are even finding ways to keep up with physical education on YouTube by tuning in to daily shows like PE with Joe or taking a dance break with KIDZ BOP.

Enabling Online Connections and Communities


In our house, kids aren’t just learning online, they’re also virtually celebrating holidays, birthdays, and even hosting sleepovers with their friends.

We’re finding new ways to connect, and at YouTube, we’re seeing communities bringing people together online.

People are using live streams at a much higher rate, with live watchtime on TV screens up over 250 percent year-over-year on YouTube globally during the height of stay at home measures around the world.

Live streams are also helping us capture moments that otherwise would have been lost, like graduation ceremonies. To mark this key milestone, we developed an online #DearClassof2020 commencement headlined by President Barack Obama and featuring Lady Gaga, Dude Perfect, Jackie Aina, The Try Guys, Malala Yousafzai, former Secretary of Defense Robert M. Gates, former Secretary of State Condoleezza Rice, and Google’s own Sundar Pichai.

Creators have also stepped in to support global relief efforts, like jacksepticeye’s live stream #HopeFromHome, which raised money for the United Way. Creators in the United Kingdom came together for Stream #WithMe, a live fundraiser benefiting NHS. And artists and creators joined One Love Asia, a concert benefiting UNICEF.

To enable the YouTube community to have even more impact, this year we’ve expanded the access to our donate button from 1,500 eligible channels to more than 40,000, allowing more creators to easily engage their audiences on causes they care about.

Welcoming new creativity


Even during these incredibly difficult times, we’re seeing unprecedented creativity from our creative community. Because creators are experts at filming to suit any style, from high-production to garage studios, they were able to quickly adapt and make content that reflected our new reality, from yoga for stress release to quarantine routines.

And artists are bringing fans together online and making YouTube a virtual concert venue. Bands like the Rolling Stones, Radiohead, and the Grateful Dead are releasing live concert footage every week, giving fans something to look forward to while staying at home. Brazilian singer Marília Mendonça hosted a live stream concert on YouTube from her home last month, and the video has been viewed more than 20 million times.

We’re also welcoming cultural institutions that are creating or expanding their YouTube channels, giving audiences the chance to tune in to legendary performances from The Bolshoi Ballet, weekly releases of Andrew Lloyd Weber musicals on The Shows Must Go On, and Shakespeare plays streamed by The Globe Theatre.

And there’s been a rise in new formats for content during quarantine. We’ve seen YouTube’s first virtual fashion show and a streaming global film festival.

Gaming creators are also drawing new audiences. Viewers tuned in live to streams from Flakes Power, Muselk, Avxry, Valkyrae and other gaming creators, with all four concerts garnering 100 million views on YouTube.

Thank you to all the creators and organizations who are releasing new content during this time, from tips for working at home to DIY advice from a dad who launched a YouTube channel to answer questions like how to hang a shelf or unclog a drain.

Whether your views are in the hundreds or in the millions, you’re making the world a little brighter for someone watching from home.

YouTube creator updates


As creators rose to meet the challenges of the pandemic, they also faced obstacles along the way. We know the uncertainty of the past few months has been hard and our team is working to provide support. In March, we adjusted our policy to enable ads for content from creators and news organizations discussing the coronavirus.

Given fluctuations with the advertising market, we are encouraging creators to also invest in other forms of monetization to grow and diversify their revenue. Since the beginning of March, we saw over two million viewers support creators by purchasing their first Super Chat, Super Sticker or membership on YouTube.

The number of creators earning the majority of their YouTube revenue from memberships and paid digital goods is up 40 percent since January.

And with more artists now going live on YouTube, we recently announced that we’ll be extending the availability of Super Chat and Super Stickers to more artist channels.

This year we’ve also worked to give creators more control over monetization decisions and to provide transparency with our policies by expanding Self Certification to all creators in the YouTube Partner Program (YPP). With Self-Certification, creators tell us what’s in their video and how it complies with our ad-friendly guidelines.

In the past few weeks, you may have heard questions raised about Section 230, a regulation in United States law that allows YouTube to be an open platform while protecting the community from harmful content, like content that incites violence or endangers children. We believe undermining Section 230 would impact our ability to protect our users and would also significantly limit content from a wide range of creators across the political spectrum who have a voice on our platform. Such a change might require online services like YouTube to "over-filter" content, making it more difficult for creators to share breaking news, create learning content, expose injustice, and amplify a diversity of voices and opinions.

We'll continue to work on your behalf to explain how eroding 230 would harm the creator ecosystem globally.

Mental health


YouTube creators have long been known for their authenticity, and I appreciate how creators have openly shared how hard it is to create content as we navigate new challenges. It’s important for all of us to make our mental health and wellbeing a top priority.

People come to YouTube every day looking for information and resources, and we realize we have a tremendous opportunity to shine a light on various health issues.

Over the last few months, we’ve seen a 45 percent increase in views of meditation videos and a growing popularity of mindfulness and wellbeing content.

Our teams also recently expanded the tools available to users to help prioritize wellbeing. We’ve added a new bedtime reminder, in addition to our “take a break” option, to help viewers manage their time on YouTube.

And through our Get By #WithMe campaign, we’ve partnered with creators to spotlight videos like Why Support Helps with Kati Morton. Creators like Kati are helping educate and reduce the stigma associated with mental health.

The past few months have been incredibly challenging, and we still have a long road ahead of us. But even in these difficult circumstances, I’m finding glimmers of hope every day on YouTube - your passion and creativity have been inspiring.

Thank you for all the ways you’re coming together to support one another, and for all the ways you’re giving back.

You’re reminding us to look for the good, even when so many things about life feel out of order.

Thank you for being a part of our community. Whether you’re connecting with people on YouTube across your city or across the world, your voices are coming together to make a difference.

Susan Wojcicki

Source: YouTube Blog


10 memorable quotes from ‘Dear Class of 2020’



Yesterday afternoon, YouTube virtually gathered for a star-studded event called “Dear Class of 2020” — an online graduation special. It’s a strange and hard time to be entering this new stage of life, but each speaker delivered a unique message of hope to the next generation of leaders. There were tributes, there were performances and moments of surprise-and-delight planted throughout. (Hint: You’ll hear an arrangement from Finneas O’Connell, plus an appearance from a classic, animated American sitcom.) From the Obamas to Lady Gaga and Beyoncé, the over four-hour event also peppered in celebrity powerhouses like J.Lo and Mariah Carey.

“Dear Class of 2020” definitely can’t replace the feeling of physically walking across a stage to receive your diploma, but it was memorable. The 10 following quotes left more than an impression on us. These words will be ringing in our heads in the days to come, as we ready ourselves for the second half of 2020.


  1. President Barack Obama: “America changed — has always changed — because young people dared to hope. As someone once said, 'Hope is not a lottery ticket. It’s a hammer for us to use in a national emergency to break the glass, sound the alarm and sprint into action. '” 


  2. Beyoncé: “Look how far you’ve come and how much you’ve contributed. Keep pushing. Forget the fear. Forget the doubt. Keep investing and keep betting on yourself.”


  3.  Jimmy Kimmel: “I know this is a lousy time to enter the real world, but years from this, you will have what few people do: a cool story. Know what year I graduated high school? 1985. You know the most interesting thing that happened in 1985 was? “Police Academy 2,” ‘kay? Look it up. But when you tell people the year you graduated, everyone will be super interested, they’ll wanna know what was it like? Did you live underground? Did you used to touch hands with each other? Who did you take to the prom: your mom or your dad? Did the president really tell people to drink bleach?”


  4. Alicia Keys: “You, my friends, you are graduates in the most powerful time to be coming of age. And there’s nothing and no one that can stop you from changing the world. I see you. You’re unstoppable. We honor you and celebrate you.” 


  5. Sundar Pichai: “You will prevail.” (Read his transcripted speech here.)


  6. Michelle Obama: “In an uncertain world, time-tested values like honesty and integrity, empathy and compassion — that’s the only real currency in life.” 


  7. Liza Koshy: “You should also know you’re not alone. You’ve got a lot of company. And being stuck at home meant you had to find creative new ways to celebrate, which made #DearClassof2020 really blow up.”


  8. Stephen Colbert: “I have no doubt you will be the heroes of so many who have not yet been born. And years from now, if you have the good fortune to hold your own child’s face in your hands and tell them how proud you are of them, you’ll understand how we feel about you right now. And they’ll wonder how you did what you are about to go do.” 


  9. Malala Yousafzai: “Don’t be defined by what you’re losing during this crisis, but by how you respond to it.” 


  10. Sec. Condoleezza Rice: “You are the next generation of Americans who will fight for what is right, and one day make impossible seem inevitable.”


— The YouTube Team

Source: YouTube Blog


10 memorable quotes from ‘Dear Class of 2020’



Yesterday afternoon, YouTube virtually gathered for a star-studded event called “Dear Class of 2020” — an online graduation special. It’s a strange and hard time to be entering this new stage of life, but each speaker delivered a unique message of hope to the next generation of leaders. There were tributes, there were performances and moments of surprise-and-delight planted throughout. (Hint: You’ll hear an arrangement from Finneas O’Connell, plus an appearance from a classic, animated American sitcom.) From the Obamas to Lady Gaga and Beyoncé, the over four-hour event also peppered in celebrity powerhouses like J.Lo and Mariah Carey.

“Dear Class of 2020” definitely can’t replace the feeling of physically walking across a stage to receive your diploma, but it was memorable. The 10 following quotes left more than an impression on us. These words will be ringing in our heads in the days to come, as we ready ourselves for the second half of 2020.


  1. President Barack Obama: “America changed — has always changed — because young people dared to hope. As someone once said, 'Hope is not a lottery ticket. It’s a hammer for us to use in a national emergency to break the glass, sound the alarm and sprint into action. '” 


  2. Beyoncé: “Look how far you’ve come and how much you’ve contributed. Keep pushing. Forget the fear. Forget the doubt. Keep investing and keep betting on yourself.”


  3.  Jimmy Kimmel: “I know this is a lousy time to enter the real world, but years from this, you will have what few people do: a cool story. Know what year I graduated high school? 1985. You know the most interesting thing that happened in 1985 was? “Police Academy 2,” ‘kay? Look it up. But when you tell people the year you graduated, everyone will be super interested, they’ll wanna know what was it like? Did you live underground? Did you used to touch hands with each other? Who did you take to the prom: your mom or your dad? Did the president really tell people to drink bleach?”


  4. Alicia Keys: “You, my friends, you are graduates in the most powerful time to be coming of age. And there’s nothing and no one that can stop you from changing the world. I see you. You’re unstoppable. We honor you and celebrate you.” 


  5. Sundar Pichai: “You will prevail.” (Read his transcripted speech here.)


  6. Michelle Obama: “In an uncertain world, time-tested values like honesty and integrity, empathy and compassion — that’s the only real currency in life.” 


  7. Liza Koshy: “You should also know you’re not alone. You’ve got a lot of company. And being stuck at home meant you had to find creative new ways to celebrate, which made #DearClassof2020 really blow up.”


  8. Stephen Colbert: “I have no doubt you will be the heroes of so many who have not yet been born. And years from now, if you have the good fortune to hold your own child’s face in your hands and tell them how proud you are of them, you’ll understand how we feel about you right now. And they’ll wonder how you did what you are about to go do.” 


  9. Malala Yousafzai: “Don’t be defined by what you’re losing during this crisis, but by how you respond to it.” 


  10. Sec. Condoleezza Rice: “You are the next generation of Americans who will fight for what is right, and one day make impossible seem inevitable.”


— The YouTube Team

Source: YouTube Blog


You Will Prevail – A message to the Class of 2020

Editor’s Note:Right now YouTube is streaming “Dear Class of 2020," a virtual commencement event bringing together inspirational leaders, speakers, celebrities and YouTube Creators to celebrate graduates, their families, and their communities. Note that many of these speeches were recorded before the recent protests in the U.S., and we know many of you might not feel like celebrating right now. In that spirit, YouTube will post all of the commencement addresses in one place so they can be viewed when the time is right. 


Below is the message Google CEO Sundar Pichai delivered.

Hello, everyone. And congratulations to the Class of 2020, as well as your parents, your teachers, and everyone who helped you get to this day.


I never imagined I’d be giving a commencement speech with no live audience … from my backyard. But it’s giving me a much deeper understanding for what our YouTube Creators go through! And I certainly never thought I’d be sharing a virtual stage with a former President ... a First Lady, a Lady Gaga, and a Queen Bey … not to mention BTS. 


I don’t think this is the graduation ceremony any of you imagined. At a time when you should be celebrating all the knowledge you’ve gained, you may be grieving what you’ve lost: the moves you planned, the jobs you earned, and the experiences you were looking forward to. In bleak moments like these, it can be difficult to find hope.


So let me skip right to the end and tell you what happens: you will prevail.


That’s not really the end of the speech, so don’t get too excited.


The reason I know you’ll prevail is because so many others have done it before you. One hundred years ago, the class of 1920 graduated into the end of a deadly pandemic. Fifty years ago, the class of 1970 graduated in the midst of the Vietnam War. And nearly 20 years ago, the class of 2001 graduated just months before 9/11.


There are notable examples like this. They had to overcome new challenges, and in all cases they prevailed. The long arc of history tells us we have every reason to be hopeful. 


So, be hopeful. 


There’s an interesting trend I’ve noticed: It’s very conventional for every generation to underestimate the potential of the following one. 


It’s because they don’t realize that the progress of one generation becomes the foundational premise for the next. And it takes a new set of people to come along and realize all the possibilities.


I grew up without much access to technology. We didn’t get our first telephone til I was 10. I didn’t have regular access to a computer until I came to America for graduate school. And our television, when we finally got one, only had one channel. 


So imagine how awestruck I am today to be speaking to you on a platform that has millions of channels.


By contrast, you grew up with computers of all shapes and sizes. The ability to ask a computer anything, anywhere—the very thing I’ve spent my last decade working on—is not amazing to you. That’s OK, it doesn’t make me feel bad, it makes me hopeful! 


There are probably things about technology that frustrate you and make you impatient. 


Don’t lose that impatience. It will create the next technology revolution and enable you to build things my generation could never dream of.  


You may be just as frustrated by my generation's approach to climate change, or education. Be impatient. It will create the progress the world needs. 


You will make the world better in your own ways. Even if you don’t know exactly how. The important thing is to be open-minded so you can find what you love.  


For me, it was technology. The more access my family had to technology, the better our lives got. So when I graduated, I knew I wanted to do something to bring technology to as many others as possible.


At the time, I thought I could achieve this by helping build better semiconductors. I mean, what could be more exciting than that?


My father spent the equivalent of a year’s salary on my plane ticket to the U.S. so I could attend Stanford. It was my first time ever on a plane. But when I eventually landed in California, things weren’t as I had imagined. America was expensive. A phone call back home was more than $2 a minute, and a backpack cost the same as my dad’s monthly salary in India. 


And for all the talk about the warm California beaches ... that water was freezing cold!


On top of all that, I missed my family, my friends, and my girlfriend—now my wife—back in India.
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Sundar as a Stanford graduate student

A bright spot for me during this time was computing. For the first time in my life, I could use a computer whenever I wanted to. It completely blew my mind.


And at that same moment, the internet was literally being built all around me. The year I arrived at Stanford was the same year the browser Mosaic was released, which would popularize the world wide web and the internet. 


The summer I left was the same summer that a graduate student named Sergey Brin met a prospective engineering student named Larry Page. 


These two moments would profoundly shape the rest of my life. But at the time, I didn’t know it. 


It took me a while to realize that the internet would be the single best way to make technology accessible to more people. As soon as I did, I changed course and decided to pursue my dreams at Google. 


Inspired by the wonder that first browser created in me, I led the effort to launch one—called Chrome—in 2009, and drove the effort to help Google develop affordable laptops and phones so that a student growing up, in any neighborhood or village, in any part of the world, could have the same access to information as all of you.

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Primary school students in the city of Dolores Hidalgo in Mexico

Had I stayed the course in graduate school, I'd probably have a Ph.D. today—which would have made my parents really proud. But I might have missed the opportunity to bring the benefits of technology to so many others. 


And I certainly wouldn't be standing here speaking to you as Google's CEO. Believe me when I say I saw none of this coming when I first touched down in the state of California 27 years ago. 


The only thing that got me from here to there—other than luck—was a deep passion for technology, and an open mind. 


So take the time to find the thing that excites you more than anything else in the world. Not the thing your parents want you to do. Or the thing that all your friends are doing. Or that society expects of you. 


I know you’re getting a lot of advice today. So let me leave you with mine: 


Be open … be impatient … be hopeful.


If you can do that, history will remember the Class of 2020 not for what you lost, but for what you changed. 


You have the chance to change everything. I am optimistic you will.

Bedtime tools to help improve your sleep

With sleep, the quality is just as important as the quantity. Right now, those of us who no longer commute and are staying close to home may be able to sleep in, but how well and how much we’re sleeping can still be a struggle. In fact, there’s been a rise in sleep-related searches like “insomnia” and “can’t sleep,” which reached all-time highs in April and May. At Google, we believe that technology should improve life, not distract from it–including your sleep. Today we’re sharing a few tips and new bedtime tools to help you get better and more restful sleep.


Turn on Bedtime mode to limit interruptions

A dark, quiet environment can help with falling and staying asleep. With Bedtime mode, formerly known as Wind Down in the Digital Wellbeing settings, your Android phone can stay dark and quiet while you sleep. While Bedtime mode is on, it uses Do Not Disturb to silence calls, texts and other notifications that might disturb your sleep. Grayscale fades the colors on your phone to black and white to reduce the draw from enticing colors that keep you up.


We’ve now made it easier to customize how and when you turn on Bedtime mode. Based on your bedtime schedule, you can choose to have it turn on automatically or after your phone is plugged in to charge. You can also add Bedtime mode to your phone's Quick Settings panel to instantly turn it on or off with a single tap. And if you need a few more minutes, you can pause Bedtime mode without needing to adjust your schedule. Bedtime mode is available on all devices with Digital Wellbeing and parental controls settings.

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Bedtime mode limits interruptions by keeping your phone dark and quiet.

Get more consistent sleep with Clock

A regular bedtime and wake-up schedule (including on your off days) helps your body establish a strong circadian rhythm and can improve the quality of your sleep. With the new Bedtime tab in the Clock app, you can set daily sleep and wake times to maintain a consistent sleep schedule.
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Set a sleep schedule and see your bedtime habits with the new Bedtime tab in Clock.

While sticking to a schedule is something to strive for, real life often requires flexibility. It’s helpful to start with a wake-up time and work backwards when you set your bedtime schedule. In Clock, you’ll see a preview of tomorrow’s calendar and a tally of the total hours of sleep you’d get, and you can adjust your bedtime if needed. 


To help you get to bed and fall asleep, you’ll receive a reminder before bedtime and an option to play calming sounds from Calm, Spotify, YouTube Music and more. For those with Digital Wellbeing installed, you can pair with Bedtime mode to limit interruptions while you sleep. And if you happen to stay on your phone later than planned, you can see how much time you’re spending and which apps you’ve used after your set bedtime. 


Being woken up by an alarm can be jarring. To avoid interrupting deep sleep and wake up more gently, the Sunrise Alarm gives a visual cue that your wake up time is approaching, 15 minutes prior to your audio alarm. Make it an even more pleasant experience by adding your favorite song or sounds.

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The Sunrise Alarm gradually brightens your screen to help you wake up gently.

The new bedtime experience is rolling out to Pixel devices starting today and will be available in the Clock app on other Android devices later this summer. 


Set a bedtime reminder in YouTube

We also made it easier to manage how much time you spend watching on YouTube on your phone after bedtime.You can now get a reminder that it’s time for bed in the YouTube app. You can choose to see the reminder at bedtime or after your video completes. And if you need a bit more time, you can snooze to continue watching and be reminded again in 10 minutes.
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YouTube’s bedtime reminders make it easier to set helpful boundaries.

Keep devices locked at bedtime with Family Link

Family Link helps you set digital ground rules for your children, including managing their screen time activity, app downloads, in-app purchases and even bedtime for their device. You can create a daily bedtime schedule, adjusting it on certain days or weekends as needed. Once bedtime rolls around, your child’s device will lock, but will still allow calls in case your child needs to reach you.

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With Family Link, you can lock your child’s device at bedtime.

We hope these bedtime tools can help you and your family unplug and get the consistent, restful sleep you need.