Tag Archives: Business & Leadership

#WeArePlay | Meet the founders changing women’s lives: Women’s History Month Stories

Posted by Leticia Lago – Developer Marketing

In celebration of Women’s History month, we’re celebrating the founders behind groundbreaking apps and games from around the world - made by women or for women. Let's discover four of my favorites in this latest batch of nine #WeArePlay stories.


Múkami Kinoti Kimotho

Royelles Revolution / Royelles Revolution: Gaming For Girls (USA)

Múkami Kinoti Kimotho – Royelles Revolution / Royelles- Gaming For Girls | USA

Múkami's journey began when she noticed the lack of representation for girls in the gaming industry. Determined to change this narrative, she created Royelles, a game designed to inspire girls and non-binary people to pursue careers in STEAM (science, technology, engineering, art, math) fields. The game is anchored in fierce female avatars like the real life NASA scientist Mara who voices a character. Royelles is revolutionizing the gaming landscape and empowering the next generation of innovators. Múkami's excited to release more gamified stories and learning modules, and a range of extended reality and AI-powered avatars based on the game’s characters.

"If we're going to effectively educate Gen Z and Gen Alpha, we have to meet them in the metaverse and leverage gamified play as a means of driving education, awareness, inspiration and empowerment.” 

- Múkami



Leonika Sari Njoto Boedioetomo

Reblood: Blood Services App (Indonesia)

Leonika Sari Njoto Boedioetomo – Reblood / Blood Services App | Indonesia

When her university friend needed an urgent blood transfusion but discovered there was none available in the blood bank, Leonika became aware of the blood donation shortage in Indonesia. Her mission to address this led her to create Reblood, an app connecting blood donors with those in need. With over 140,000 blood donations facilitated to date, Reblood is not only saving lives but also promoting healthier lifestyles with a recently added feature that allows people to find the most affordable medical checkups.

“Our goal is to save more lives by raising awareness of blood donation in Indonesia and promoting healthier lifestyles for blood donors.” 

- Leonika



Luciane Antunes dos Santos and Renato Hélio Rauber

CARSUL / Car Sul: Urban Mobility App (Brazil)

Luciane Antunes dos Santos and Renato Hélio Rauber – Car Sul: Urban Mobility App | Brazil

Luciane was devastated when she lost her son in a car accident. Her and her husband Renato's loss led them to develop Carsul, an urban mobility app prioritizing safety and security. By providing safe transportation options and partnering with government health programs to chauffeur patients long distances to larger hospitals, Carsul is not only preventing accidents but also saving lives. Luciane and Renato's dedication to protecting others from the pain they've experienced is ongoing and they plan to expand to more cities in Brazil.

“Carsul was born from this story of loss, inspiring me to protect other lives. Redefining myself in this way is very rewarding.” 

- Luciane



Diariata (Diata) N'Diaye

Resonantes / App-Elles: Safety App for Women (France)

Diariata (Diata) N'Diaye – Resonantes /App-Elles: Safety App for Women | France

After hearing the stories of young people who had experienced abuse that was similar to her own, Spoken word artist Diata developed App-Elles – an app that allows women to send alerts when they're in danger. By connecting users with support networks and professional services, App-Elles is empowering women to reclaim their safety and seek help when needed.Diata also runs writing and recording workshops to help victims overcome their experiences with violence and has plans to expand her app with the introduction of a discreet wearable that sends out alerts.

“I realized from my work on the ground that there were victims of violence who needed help and support systems. This was my inspiration to create App-Elles." 

- Diata


Discover more #WeArePlay stories and share your favorites.



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Building Open Models Responsibly in the Gemini Era

Google has long believed that open technology is not only good for our company, but good for the industry, consumers, and the world. We’ve released open-source projects like Android and Chromium that transformed access to mobile and web technologies, and have done the same in AI with Transformers, TensorFlow, and AlphaFold. The release of our Gemma family of open models is a next step in how we’re deepening our commitment to open technology alongside an industry-leading safe, responsible approach. At the same time, the rapidly evolving nature of AI raises important considerations for how to enable safety-aligned open models: an approach that supports broad innovation while promoting safe uses.

A benefit of open source is that once it is released, its license gives users full creative autonomy. This is a powerful guarantee of technology access for developers and end users. Another benefit is that open-source technology can be modified to fit the unique use case of the end user, without restriction.

In the hands of a malicious actor, however, the lack of restrictions can raise risks. Computing has been through similar cycles before, addressing issues such as protecting users of the open internet, handling cryptography, and addressing open-source software security. We now face this challenge with AI. Below we share the approach we took to openly releasing Gemma models, and the advancements in open model safety we hope to accelerate.


Providing access to Gemma open models

Today, Gemma models are being released as what the industry collectively has begun to refer to as “open models.” Open models feature free access to the model weights, but terms of use, redistribution, and variant ownership vary according to a model’s specific terms of use, which may not be based on an open-source license. The Gemma models’ terms of use make them freely available for individual developers, researchers, and commercial users for access and redistribution. Users are also free to create and publish model variants. In using Gemma models, developers agree to avoid harmful uses, reflecting our commitment to developing AI responsibly while increasing access to this technology.

We’re precise about the language we’re using to describe Gemma models because we’re proud to enable responsible AI access and innovation, and we’re equally proud supporters of open source. The definition of "Open Source" has been invaluable to computing and innovation because of requirements for redistribution and derived works, and against discrimination. These requirements enable cross-industry collaboration, individual innovation and entrepreneurship, and shared research to happen with exponential effects.

However, existing open-source concepts can’t always be directly applied to AI systems, which raises questions on how to use open-source licenses with AI. It’s important that we carry forward open principles that have made the sea-change we’re experiencing with AI possible while clarifying the concept of open-source AI and addressing concepts like derived work and author attribution.


Taking a comprehensive approach to releasing Gemma safely and responsibly

Licensing and terms of use are only one part of the evaluations, technical tools, and considered decision-making that went into aligning this release with our responsible AI Principles. Our approach involved:

  • Systematic internal review in accordance with our AI Principles: Consistent with our AI Principles, we release models only when we have determined the benefits are significant, and the risks of misuse are low or can be mitigated. We take that same approach to open models, incorporating a balance of the benefits of wider access to a particular model as well as the risks of misuse and how we can mitigate them. With Gemma, we considered the increased AI research and innovation by us and many others in the community, the access to AI technology the models could bring, and what access was needed to support these use cases.
  • A high evaluation bar: Gemma models underwent thorough evaluations, and were held to a higher bar for evaluating risk of abuse or harm than our proprietary models, given the more limited mitigations currently available for open models. These evaluations cover a broad range of responsible AI areas, including safety, fairness, privacy, societal risk, as well as capabilities such as chemical, biological, radiological, nuclear (CBRN) risks, cybersecurity, and autonomous replication. As described in our technical report, the Gemma models exhibit state-of-the-art safety performance in human side-by-side evaluations.
  • Responsibility tools for developers: As we release the Gemma models, we are also releasing a Responsible Generative AI Toolkit for developers, providing guidance and tools to help them create safer AI applications.

We continue to evolve our approach. As we build these frameworks further, we will proceed thoughtfully and incorporate what we learn into future model assessments. We will continue to explore the full range of access mechanisms, with benefits and risk mitigation in mind, including API-based access and staged releases.


Advancing open model safety together

Many of today’s AI safety tools are designed for systems where the design approach assumes restricted access and redistribution, as well as auxiliary controls like query filters. Similarly, much of the AI safety research for improving mitigations takes on the design assumptions of those systems. Just as we have created unique threat models and solutions for other open technology, we are developing safety and security tools appropriate for the differences of openly available AI.

As models become more and more capable, we are conducting research and investing in rigorous safety evaluation, testing, and mitigations for open models. We are also actively participating in conversations with policymakers and open-source community leaders on how the industry should approach this technology. This challenge is multifaceted, just like AI systems themselves. Model-sharing platforms like Hugging Face and Kaggle, where developers inspire each other with novel model iterations, play a critical role in efforts to develop open models safely; there is also a role for the cybersecurity community to contribute learnings and best practices.

Building those solutions requires access to open models, sharing innovations and improvements. We believe sharing the Gemma models will not just help increase access to AI technology, but also help the industry develop new approaches to safety and responsibility.

As developers adopt Gemma models and other safety-aligned open models, we look forward to working with the open-source community to develop more solutions for responsible approaches to AI in the open ecosystem. A global diversity of experiences, perspectives, and opportunities will help build safe and responsible AI that works for everyone.

By Anne Bertucio – Sr Program Manager, Open Source Programs Office; Helen King – Sr Director of Responsibility, Google DeepMind

Grow user acquisition and store conversions with the updated Play Store Listing Certificate course

Posted by Rob Simpson, Product Manager - Google Play & Joe Davis, Manager - Google Play Academy

Since we launched the Google Play Store Listing Certificate in 2021, our no-cost, self-paced training courses have helped thousands of developers in over 80 countries increase their app installs. Over the course of the training, developers learn essential mobile marketing best practices, including how to leverage Play Console growth tools like store listing experiments (SLEs) and custom store listings (CSLs).

Today, we’re excited to release a major update to our self-paced training, covering all the latest CSL and SLE features, as well as real-world examples showing how you might use them to drive user growth. We’re also releasing video study guide series to help you lock in your new knowledge ahead of the exam.

Built for app growth marketers, take Google Play Academy's online growth marketing training and get certified in Google Play Store Listing best practices!
Videos: Google Play Store Listing Certificate Study Guide

What’s new: New features in custom store listings and store listing experiments

The new course content focuses on custom store listings and store listing experiments. For the unfamiliar, custom store listings allow you to show different versions of your title’s Play Store content to different people. For example, you might create versions tailored to users in different countries where feature availability varies, or an experience just for users who have lapsed or churned.

Custom store listings can help you convey the most effective messaging for different users. Based on an internal comparative analysis, CSLs can help increase an app or game’s monthly active users (MAUs) by an average of over 3.5%1.

Store listing experiments, on the other hand, offer a way to explore what icons, descriptions, screenshots (and more) convert the best for your title on the Play Store.

These are features you can use today! Google Play Academy’s training now includes four new courses on custom store listings, four updated existing courses, and nine new study guide videos.

Finding app and career growth

Here’s what some developers, entrepreneurs and marketers have said about their experience after getting trained up and certified:




Learning best practices for store listing experiments allowed me to know more about our audience. Something that simple as using the proper icon increased acquisitions of one of our games by approximately 60%

Adrian Mojica 
Marketing Creative, GameHouse (Spain) 





The knowledge I gained empowered me to make more informed decisions and learn effective strategies. The credibility I got from the certificate has opened new doors in my career. 

Roshni Kumari 
Student & Campus Ambassador (India)


Play Academy increased efficiency in mentoring relationships by 50%, and we've seen a 30% increase in our game launch speed overall. 

Kimmie Vu
Chief Marketing Officer, Rocket Game Studio (Vietnam)


Top tips to prepare for your certificate exam

  1. Take the training and watch the study guide videos
  2. Take the online training on Google Play Academy to learn best practices to help create a winning store listing, then lock in your knowledge with the new video study guides. You’ll learn key skills to help you drive growth with high-quality and policy-compliant store listings.

  3. Pass the exam and get certified
  4. After the training, take the exam to get an industry-recognized certificate. You will also be invited to join Google Developer Certification Directory, where you can network with other Google-certified developers.

  5. Get started with custom store listings and experiments
  6. Time to put your new skills into action. Start with 2-3 custom store listings for markets important to your app or game, such as users in certain countries or lapsed or churned users. Or test a new icon or short description.

Start your learning journey on Google Play Academy today!


1 Source: Internal Google data [Nov 2022] comparing titles that use CSL to those that do not.

Supporting Black tech entrepreneurs through the fourth Google for Startups Accelerator: Black Founders program

Posted by Lauren O’Neil, Startup Developer Ecosystem Lead, and Matt Ridenour, Head of US Startup Ecosystem

We are thrilled to announce our latest cohort of the Google for Startups Accelerator: Black Founders program as it embarks on its fourth year serving Black founders in the U.S. and Canada.

The 12 companies selected for this year’s cohort reflect the trends of the broader application pool - startups focused on improving healthcare outcomes, protecting the environment, reducing consumer energy consumption, and removing barriers to financial resources and home ownership (just to name a few). Additionally, these companies are utilizing emerging AI technologies to streamline and simplify customer, consumer, and professional experiences at all levels.

"This year's cohort represents the massive opportunity that Google has to invest in the future of tech entrepreneurship, and how Google supports a broader ecosystem of driving innovation in key industries. It’s truly impressive to see how this cohort is tackling some of the world’s toughest problems, from energy to medicine to finance, and enabling the creator economy for games, music, and content."  
– Jeanine Banks, VP & General Manager, Developer X and Head of Developer Relations.


Hear from a few founders who will participate in this 10-week program, commencing September 26th.

Tell us the story of your startup:

Seyi Adesola, Cofounder & CEO of AfroHealth: “Losing my mom to a preventable illness ignited my journey into healthcare, leading me to become a professional healthcare practitioner while providing individual health coaching to my church community, family and friends. AfroHealth was formed as an expansion of this vision, an online platform to provide Black individuals with culturally-sensitive online health coaching.”

Nana Wilberforce, Founder & CEO of Akeptus: “In the United States alone, one-third of households grapple with monthly energy bills, with 20% on the brink of losing access, and this hardship disproportionately affects minority groups. Akeptus was founded to empower households and enterprises to control their energy costs via AI solutions that simplify energy management.”

Nicole Clay, Cofounder & CMO of Hue: “My co-founders and I came together as three women across the skin tone spectrum who struggled with representation in beauty and finding products for our unique complexions. We are an e-commerce technology company that matches shoppers to real people who share the same skin tone, skin type, or preferences as you.”

What are the primary technical challenges you’re hoping to address during the program?

Seyi: “During the program, our first priority is perfecting the integration of Artificial Intelligence with our platform. We hope to utilize the full potential of Google's ML and TensorFlow frameworks to improve health outcomes in the Afro community.”

Nana: “We're most excited about the accelerator for the hands-on Cloud and AI expertise to refine our algorithms and infrastructure, allowing us to scale our impact on sustainability.”

Nicole: “During the program, we are looking to apply AI/ML to create and optimize video content, and leverage AI to ease the process for everyday end-users to create their own video reviews.”

Learn more about all 12 participating startups below:

AfroHealth (Dallas, TX) is a digital health & wellness platform utilizing AI to provide personalized healthcare coaching to Black and Brown communities.

Akeptus (Glenwood, MD) is an AI-powered energy management platform that provides real-time insights and control to optimize usage and energy costs, reduce waste, and strengthen grid resilience.

CareCopilot (New York, NY) is a curated marketplace of key services that families need when caring for elderly loved ones.

eBanqo (Alpharetta, GA) is a customer engagement AI platform that empowers businesses of all sizes to provide instant and seamless service to their customers across all channels, 24/7.

Expedier (Hamilton, ON) is the first Black-led, Black-Owned & BIPOC facing digital bank in Canada serving six million underserved BIPOC Canadians. (learn more about Expedier on our Google Canada blog!)

Hue (San Francisco, CA) is an AI-powered video platform that helps brands generate and display short-form video reviews on e-commerce.

IndyGeneUS (Washington, D.C.) is a precision medicine company using next-generation sequencing technologies to identify unique gene variants in diseases that affect underrepresented populations.

Kwema (St. Louis, MO) is a smart badge reel for healthcare professionals that empowers clinicians to unobtrusively call for help when facing patient violence.

My Home Pathway (New York, NY) is a technology platform that guides first-time home buyers to approval faster by analyzing data and providing individualized recommendations.

Pagedip (Boulder, CO) is a no-code content publishing app that allows users to create beautifully efficient, powerfully effective and demonstrably measurable documents that work better for teams and their customers.

Plannly Health (Scottsdale, AZ) is a patent-pending risk management software dedicated to mitigating the risk of human errors in hospitals, by offering a digital health solution that addresses provider stress, burnout, and critical life events or changes.

Rivet (Chicago, IL) is an AI-driven platform that helps creator teams use machine learning to find and understand their high-potential fans and provides actions and automations to unlock more revenue from them.

Find more information at g.co/blackfoundersaccelerator.

#WeArePlay | Meet Ingrid from Sweden. More stories from around the world.

Posted by Leticia Lago, Developer Marketing

Another month, another reason to celebrate trailblazing creators behind some of the most innovative apps and games. From an equestrian training platform in Sweden to a chilled out fishing game in the Republic of Korea, let’s take a look at some of the exciting #WeArePlay stories of founders and their creations.


Ingrid is a big fan of horseback riding and has always loved the social aspect of the sport. But when she wanted to take her passion online, she was surprised to be unable to find sports platforms specifically tailored to equestrians. So, Ingrid and her co-founders, Totta and Erika, took matters into their own hands, pooling their collective experiences in marketing, programming and economics to create Ridely: a platform that aims to democratize the access to trainers and content about riding. Since then, they’ve partnered up with the US Equestrian Federation and are “constantly innovating and looking at ways to develop the app further and improve our members’ horse riding experience” – in fact, they’re currently working on creating expert programs, monthly riding challenges and adding a social feed to spark discussion and create community.


#WeArePlay Joahnes & Meiky Gaco Games Solo, Indonesia g.co/play/weareplay Google Play
Now to the other side of the world, Indonesia. Johanes always had a wild imagination and a head brimming with ideas, which is why he originally aspired to be an author. However, when he found himself captivated by role playing games, he decided to channel his storytelling into the gaming genre instead. Collaborating with graphic artist Meiky, the pair brainstormed their anime-inspired fantasy adventure RPG Epic Conquest. Even without conscious marketing efforts, the game proved to be a big hit, spawning the follow-up Epic Conquest 2 – with more sequels currently in the works.


#WeArePlay Young-Gon Nexelon Soengnam, Republic of Korea g.co/play/weareplay Google Play

Next up, Young-Gon from the Republic of Korea. An old hand in the industry, Young-Gon has been involved in gaming for over two decades. However, it was in 2017 that he decided to launch his own studio, Nexelon, with the goal of reaching audiences abroad. In his popular title, Fishing Life, he “wanted to create a fishing game that was soothing, uncomplicated to play and that really showcased the underwater world”, depicting the calming nature of angling as a hobby with gently whooshing waves and scenes of tranquil lakes and mountains. And he’s continuing this theme of serenity with his upcoming release – an eco-sci fi game where players explore other planets for resources to restore a polluted Earth.


#WeArePlay Sergej, Victoria & Michall Nordcurrent Vilnius, Lithuania g.co/play/weareplay Google Play
Last up, dream team Victoria, her husband Michail, and his brother Sergej from Lithuania. They had their sights set on making games since childhood. They were still at university when they released their very first title, swiftly using the revenue to form their own studio, Nordcurrent. In their popular game Cooking Fever, players are put to the test to rapidly prepare different dishes – inspired by cuisines from around the world. They recently added a pancake flipping restaurant option and also plan live culinary events around themed celebrations, such as Valentine’s Day.

Discover more of the amazing #WeArePlay stories around the world and share your favorites.



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#WeArePlay | Meet Ingrid from Sweden. More stories from around the world.

Posted by Leticia Lago, Developer Marketing

Another month, another reason to celebrate trailblazing creators behind some of the most innovative apps and games. From an equestrian training platform in Sweden to a chilled out fishing game in the Republic of Korea, let’s take a look at some of the exciting #WeArePlay stories of founders and their creations.


Ingrid is a big fan of horseback riding and has always loved the social aspect of the sport. But when she wanted to take her passion online, she was surprised to be unable to find sports platforms specifically tailored to equestrians. So, Ingrid and her co-founders, Totta and Erika, took matters into their own hands, pooling their collective experiences in marketing, programming and economics to create Ridely: a platform that aims to democratize the access to trainers and content about riding. Since then, they’ve partnered up with the US Equestrian Federation and are “constantly innovating and looking at ways to develop the app further and improve our members’ horse riding experience” – in fact, they’re currently working on creating expert programs, monthly riding challenges and adding a social feed to spark discussion and create community.


#WeArePlay Joahnes & Meiky Gaco Games Solo, Indonesia g.co/play/weareplay Google Play

Now to the other side of the world, Indonesia. Johanes always had a wild imagination and a head brimming with ideas, which is why he originally aspired to be an author. However, when he found himself captivated by role playing games, he decided to channel his storytelling into the gaming genre instead. Collaborating with graphic artist Meiky, the pair brainstormed their anime-inspired fantasy adventure RPG Epic Conquest. Even without conscious marketing efforts, the game proved to be a big hit, spawning the follow-up Epic Conquest 2 – with more sequels currently in the works.


#WeArePlay Young-Gon Nexelon Soengnam, Republic of Korea g.co/play/weareplay Google Play

Next up, Young-Gon from the Republic of Korea. An old hand in the industry, Young-Gon has been involved in gaming for over two decades. However, it was in 2017 that he decided to launch his own studio, Nexelon, with the goal of reaching audiences abroad. In his popular title, Fishing Life, he “wanted to create a fishing game that was soothing, uncomplicated to play and that really showcased the underwater world”, depicting the calming nature of angling as a hobby with gently whooshing waves and scenes of tranquil lakes and mountains. And he’s continuing this theme of serenity with his upcoming release – an eco-sci fi game where players explore other planets for resources to restore a polluted Earth.



#WeArePlay Sergej, Victoria & Michall Nordcurrent Vilnius, Lithuania g.co/play/weareplay Google Play

Last up, dream team Victoria, her husband Michail, and his brother Sergej from Lithuania. They had their sights set on making games since childhood. They were still at university when they released their very first title, swiftly using the revenue to form their own studio, Nordcurrent. In their popular game Cooking Fever, players are put to the test to rapidly prepare different dishes – inspired by cuisines from around the world. They recently added a pancake flipping restaurant option and also plan live culinary events around themed celebrations, such as Valentine’s Day.


Discover more of the amazing #WeArePlay stories around the world and share your favorites.



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Meet the student leaders building apps using Google technology

Posted by Kübra Zengin, North America GDSC Regional Lead

Serving as a Google Developer Student Clubs (GDSC) Lead at the university level builds technical skills and leadership skills that serve alumni well in their post-graduate careers. Four GDSC Alumni Leads from universities in Canada and the U.S. have gone on to meaningful careers in the tech industry, and share their experiences.

Image of Daniel Shirvani (right) with Ayman Bolad (left)at a Google Developer Students event

Daniel Shirvani: The Next Frontier in Patient Data

Daniel Shirvani graduated from the University of British Columbia (UBC) in Vancouver, Canada, in 2023, with a Bachelor’s of Science in Pharmacology, and will soon return to UBC for medical school. He served as Google Developer Student Clubs (GDSC) Lead and founding team member. He also launched his own software company, Leftindust Systems, in 2019, to experiment with creating small-scale electronic medical record software (EMR) for the open source community. This project is now closed.

“I built a startup to rethink the use of medical software,” he says.

As a summer student volunteer at a Vancouver-area heart clinic, Shirvani was tasked with indexing hundreds of medical records, who had specific blood glucose HBA1C levels and factors related to kidney disease, to see who would be eligible for the new cardiac drug. However, the clinic’s medical records software didn’t have the capability to flag patients in the system, so the only way to register the hundreds of files on Shirvani’s final list would be to do so manually–and that was impossible, given the size of the list and the time remaining in his work term. He believed that the software should have been able to not only flag these patients, but also to automatically filter which patients met the criteria.

“Two to three hundred patients will not receive this life-saving drug because of this software,” Shirvani says. “My father is a patient who would have been eligible for this type of drug. His heart attack put things into perspective. There are families just like mine who will have the same experience that my father did, only because the software couldn’t keep up.”

Shirvani decided to combine his medical knowledge and programming skills to develop an electronic medical software, or EMR, that could store patient data numerically, instead of within paragraphs. This allows doctors to instantly analyze the data of patients, both at the individual and group-level. Doctors across North America took notice, including those from UBC, Stanford, UCLA, and elsewhere.

“During the North America Connect conference, a 2-day in-person event bringing together organizers and members across North America from the Google for Developers community programs including Google Developer Group, Women Techmakers, Google Developer Experts, and Google Developer Student Clubs, I met with many GDEs and Googlers, such as Kevin A. McGrail, who is now a personal mentor,” says Shirvani, who continues to look for other ways to make change in the healthcare community.

"When systems disappoint, we see not an end, but a new beginning. It’s in that space that we shape the future.


Image of Alexandra Cusell presenting at Carnegie Mellon University Swartz Center for Entrepreneurship

Alex Cussell: Becoming a tech entrepreneur

Alex Cussell graduated from the University of Central Florida in 2020, where she was a GDSC Lead her senior year. She says the experience inspired her to pursue her passion of becoming a tech entrepreneur.

“Leading a group of students with such differing backgrounds, addressing the world’s most pervasive problems, and loving every second of it taught me that I was meant to be a tech entrepreneur,” she says. “We were on a mission to save the lives of those involved in traffic accidents, when the world as we knew it came to a screeching halt due to the COVID-19 pandemic.

After her virtual graduation, Cussell moved to Silicon Valley and earned a Master’s in Technology Ventures from Carnegie Mellon University. She studied product management, venture capital, and startup law, with a vision of building a meaningful company. After getting engaged and receiving multiple gift cards as bridal shower gifts, Cussell found herself confused about each card’s amount and challenged trying to keep them organized.

She created the Jisell app, which features a universal gift card e-wallet, allowing users to digitize their gift cards. The app has had over five thousand dollars in gift cards uploaded to date and a partnership with the largest gift card distributor in the U.S. Jisell product manager Emily Robertson was Cussell’s roommate at the GDSC summit.

“Without Google Developer Student Clubs, I might never have realized how much I love problem-solving or technical leadership or known so much about the great tools offered by Google,” Cussell says. "Thank you to everyone who contributes to the GDSC experience; you have truly changed the lives of so many.”


Headshot of Angela Busheska, smiling

Angela Busheska: Founding a nonprofit to fight climate change

Angela Busheska is double majoring in electrical engineering and computer science, with a minor in mathematics, at Lafayette College in Easton, Pennsylvania, and anticipates graduating in 2025. A Google intern this summer and last summer, Busheska participated in Google’s Computer Science Research Mentorship Program from September 2021-January 2022, which supports the pursuit of computing research for students from historically marginalized groups through career mentorship, peer-to-peer networking, and building awareness about pathways within the field. Busheska investigated the computing processes across four different projects in the field of AI for Social Good.

During the pandemic, in 2020, Busheska founded EnRoute, a nonprofit to harness the power of everyday actions to fight climate change and break down the stigma that living sustainably is an expensive and challenging commitment. She also built a mobile app using Android and Flutter that helps users make simple daily transportation and shopping choices to reduce their carbon footprints. Since 2020, the app has guided thousands of users to reduce more than 100,000kg of CO2 emissions.

EnRoute honors Busheska’s aunt, who passed away when Busheska was 17. Busheska grew up in Skopje, in North Macedonia, one of the world’s most polluted cities.

“When I was 17 years old, Skopje’s dense air pollution led my aunt, who suffered from cardiovascular difficulties, to complete blood vessel damage, resulting in her swift passing,” says Busheska. “Inspired by my personal loss, I started researching the causes of the pollution.”

EnRoute has been featured on the Forbes 30 Under 30 Social Impact List and has been publicly recognized by Shawn Mendes, Prince William, One Young World, and the United Nations.


Headshot of Sapphira Ching, smiling

Sapphira Ching: Advancing Environmental, Social, and Government standards (ESG)

Sapphira Ching, a senior at the University of Pennsylvania’s Wharton School, spent her junior year as UPenn’s GDSC Lead, after joining GDSC her first year, leading social media for the club that spring and heading marketing and strategy her sophomore year. As a GDSC Lead, Sapphira expanded GDSC's campus membership and partnerships to reach an audience of over 2,000 students. In line with her passion for Environmental, Social, and Government standards (ESG) and Diversity, Equity, and Inclusion (DEI), Sapphira built a leadership team from different areas of study, including engineering, business, law, medicine, and music.

Ching’s passions for ESG, technology, and business drive her choices, and she says, “I am eager to incorporate ESG into tech to bring people together using business acumen.”

The Wharton School appointed her as an inaugural undergraduate fellow at the Turner ESG Initiative, and she founded the Penn Innovation Network, an ESG innovation club. Her summer internships have focused on ESG; her 2021 summer internship at MSCI (formerly known as Morgan Stanley Capital International) centered on on ESG, and her 2022 summer internship was at Soros Fund Management, an ESG juggernaut in finance. She is also a NCAA Division I student-athlete and Olympic hopeful in sabre fencing.

“I attribute my growth in ESG, tech, and business to how GDSC has helped me since my first year of college,” Ching says.

Are you an Alumni or current GDSC Lead? You can join the Google Developer Student Clubs (GDSC) LinkedIn Group here. The group is a great place to share ideas and connect with current and former GDSC Leads.

Interested in joining a GDSC near you? Google Developer Student Clubs (GDSC) are university based community groups for students interested in Google developer technologies. Students from all undergraduate or graduate programs with an interest in growing as a developer are welcome. Learn more here.

Interested in becoming a GDSC Lead? GDSC Leads are responsible for starting and growing a Google Developer Student Club (GDSC) chapter at their university. GDSC Leads work with students to organize events, workshops, and projects. Learn more here.

Meet the Google for Startups Accelerator: Women Founders Class of 2023

Posted by Iran Karimian, Startup Developer Ecosystem Lead, Canada

It’s an unfortunate truth that women founders are massively underrepresented among venture-backed entrepreneurs and VC investors, with companies founded solely by women receiving less than 3% of all venture capital investments. In response to this, it has become more apparent of the need to invest in women entrepreneurs in alternate ways - such as mentorship guidance and technical support to help grow and scale their business.

Back in 2020, we launched the Google for Startups Accelerator: Women Founders program to bridge the gender gap in the North American startup ecosystem, and provide high-quality mentorship opportunities, technical guidance, support and community for women founders in the region. Since then, the program has supported 36 women-led startups across North America, who have collectively raised $73.46M USD since graduating from their cohort. Now in its fourth year, the equity-free, 10-week intensive virtual accelerator program provides women-led startups the tools they need to prepare for the next phase of their growth journey.

Today, we are excited to introduce the 11 impressive women-led startups selected to participate in the 2023 cohort:

  • Aravenda (Fairfax, VA) is a comprehensive consignment shop software that is leading innovation in the fastest growing segment of retail through resales.
  • BorderlessHR (Ottawa, ON) offers global talent solutions for small businesses, providing instant matches to pre-vetted talent and AI-powered interviewers, saving SMBs the cost and time spent hiring the right talent on time and within budget. Borderless HR also offers a free suite of HR products to help manage talent.
  • Cobble (New York City, NY) is a platform that helps people reach collaborative agreement with others on ideas. Cobble offers a combination of decision-making tools, curated content and AI-driven social connections.
  • Craftmerce (Delaware City, DE) is a B2B technology platform that links African artisans to mainstream retail partners by providing tools for distributed production, enterprise management, and financing.
  • Dreami (Redwood City, Calif.) powers data-driven career development programs for the 36 million people in the US who face barriers to employment.
  • Medijobs (New York City, NY) offers virtual recruiting for the healthcare industry.
  • Monark (Calgary, AB) is a digital leadership development platform, preparing the next generation of leaders through on-demand personalized learning.
  • NLPatent (Toronto, ON) is an AI-patent search and analytics platform that uses a fine-tuned large language model, built from the ground up, to understand the language of innovation.
  • Rejoy Health (Mountain View, Calif.) is an AI-powered mobile application that uses computer vision technology to deliver at-home physical therapy, enabling individuals to effectively manage and alleviate chronic musculoskeletal conditions like back and joint pain.
  • Shimmer (San Francisco, Calif.) is an ADHD coaching platform that connects adults with ADHD and expert ADHD coaches for behavioral coaching.
  • Total Life (Jupiter, FL) reimagines aging for older adults through an easy, one-click platform that connects users with a Medicare covered healthcare provider.

Through data-driven insights, and leveraging the power of AI and ML, these women-led startups are leading innovation in the North American tech scene. We are thrilled to have them join the 10-week intensive virtual program, connecting them to the best of Google's programs, products, people and technology to help them reach their goals and unlock their next phase of growth. The 2023 Google for Startups Accelerator: Women Founders program kicks off this September.

Indie Games Fund: Apply for support from Google Play’s $2M fund in Latin America

Posted by Daniel Trócoli Head of Play Partnerships for Games - LATAM

In 2022, we first launched the Indie Games Fund in Latin America as part of our commitment to helping developers of all sizes grow on Google Play. Check out the 10 selected studios who received a share of the fund last year.

Today, we’re bringing back the Indie Games Fund for 2023. We will award $2 million dollars in non-dilutive cash awards in addition to hands-on support, to selected small games studios based in Latin America, helping them build and grow their businesses on our platform.

The program is open to indie game developers who have already launched a game - whether it’s on Google Play or another mobile platform, PC or console. Each selected recipient will get between $150,000 and $200,000 dollars to help them take their game to the next level, and build successful businesses.

Check out all eligibility criteria and apply now. Applications close at 12:00pm BRT September 1, 2023. Priority will be given to applications received by 12:00pm BRT August 16, 2023.

For more updates about all our programs, resources and tools for indie game developers visit our website, and follow us on Twitter @GooglePlayBiz and Google Play business community on LinkedIn.



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Indie Games Fund: Apply for support from Google Play’s $2M fund in Latin America

Posted by Daniel Trócoli Head of Play Partnerships for Games - LATAM

In 2022, we first launched the Indie Games Fund in Latin America as part of our commitment to helping developers of all sizes grow on Google Play. Check out the 10 selected studios who received a share of the fund last year.

Today, we’re bringing back the Indie Games Fund for 2023. We will award $2 million dollars in non-dilutive cash awards in addition to hands-on support, to selected small games studios based in Latin America, helping them build and grow their businesses on our platform.

The program is open to indie game developers who have already launched a game - whether it’s on Google Play or another mobile platform, PC or console. Each selected recipient will get between $150,000 and $200,000 dollars to help them take their game to the next level, and build successful businesses.

Check out all eligibility criteria and apply now. Applications close at 12:00pm BRT September 1, 2023. Priority will be given to applications received by 12:00pm BRT August 16, 2023.

For more updates about all our programs, resources and tools for indie game developers visit our website, and follow us on Twitter @GooglePlayBiz and Google Play business community on LinkedIn.



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