Tag Archives: success stories

#WeArePlay | Discover the people building apps & games businesses

Posted by Patricia Correa, Director, Global Developer Marketing

Over 2.5 billion people come to Google Play every month to find apps and games created by millions of businesses from all over the world.

#WeArePlay celebrates you: the global community of people behind these businesses.

Each one of you creating an app or game has a different story to tell. Some of you have been coders since childhood, others are newbies who got into tech later in life. Some of you are based in busy cities, others in smaller towns. No matter who you are or how different your story is, you all have one thing in common - you have the passion to turn an idea into a business impacting people all over the world.

Now, and over the coming months, #WeArePlay celebrates you by sharing your stories.



We are kicking off the series with the story of Yvonne and Alyssa, the London-based mother and daughter duo who created Frobelles - a dress up game increasing representation of African and Caribbean hair styles.



You can now also discover the stories of friends Ronaldo, Carlos and Thadeu from Hand Talk Translator (Brazil - my home country!), art lover Zuzanna from DailyArt (Poland) and travel-loving couple Ina & Jonas from TravelSpend (Germany).





To all apps and games businesses - thank you for being a part of the Google Play community. Your dedication and ambition is helping millions of people learn, connect, relax, exercise, find jobs, give back, laugh, have fun, escape to fantasy lands, and so much more.

Read more and stay tuned for many more stories at g.co/play/weareplay


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#WeArePlay | Discover the people building apps & games businesses

Posted by Patricia Correa, Director, Global Developer Marketing

Over 2.5 billion people come to Google Play every month to find apps and games created by millions of businesses from all over the world.

#WeArePlay celebrates you: the global community of people behind these businesses.

Each one of you creating an app or game has a different story to tell. Some of you have been coders since childhood, others are newbies who got into tech later in life. Some of you are based in busy cities, others in smaller towns. No matter who you are or how different your story is, you all have one thing in common - you have the passion to turn an idea into a business impacting people all over the world.

Now, and over the coming months, #WeArePlay celebrates you by sharing your stories.




We are kicking off the series with the story of Yvonne and Alyssa, the London-based mother and daughter duo who created Frobelles - a dress up game increasing representation of African and Caribbean hair styles.



You can now also discover the stories of friends Ronaldo, Carlos and Thadeu from Hand Talk Translator (Brazil - my home country!), art lover Zuzanna from DailyArt (Poland) and travel-loving couple Ina & Jonas from TravelSpend (Germany).

To all apps and games businesses - thank you for being a part of the Google Play community. Your dedication and ambition is helping millions of people learn, connect, relax, exercise, find jobs, give back, laugh, have fun, escape to fantasy lands, and so much more.

Read more and stay tuned for many more stories at g.co/play/weareplay


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Cheetah Mobile Improves User Ad Experience While Increasing App Performance with AdMob’s Native Video Ads

Seven years ago, Cheetah Mobile began as a small company of ten employees that built software for PCs. Today, they are a leading developer with over one thousand employees. Their popular apps Clean Master and Battery Doctor have been downloaded by millions around the world and Clean Master itself has over 600 million MAU worldwide.

The Problem

With an ever growing user base, Cheetah Mobile needed to find creative ways to help them reach their global user base while monetizing their apps with innovative new ad formats. They needed to be able to use diversified high-quality ads to improve their revenue while also preserving the user-focused experience of their apps.

The Solution

Cheetah Mobile work with Google, using AdMob to find new ways to improve the performance of their apps. Cheetah expanded on their use of native display ads by introducing the newly launched native video format. By doing this, Cheetah was able to diversify the ad mix and increasing user engagement by tapping into the branding power of video. Opting in to video ads alongside display ads resulted in higher overall performance.

The Results

By implementing these simple changes and taking advantage of Google newest native ad format, Cheetah Mobile saw a lift in eCPM’s of +34% and were able to increase their revenue by +31%. By placing video ads optimally within the flow of the app - on the results page after the intended user action was complete - Cheetah was able to maintain a highly engaging, but non-intrusive ad experience. Customizing the video ads to match the look and feel of their apps further ensured that introducing new ads did not disrupt the user experience.

“Native ads are the leading format in utility apps, and video ads are the next big thing in mobile advertising. AdMob provided the perfect solution for both: native video ads. The performance we have seen from AdMob is very encouraging and has already resulted in a revenue boost.“ -- Chen Yong , SVP of Cheetah Mobile.

To check out our other success stories, visit us at at the AdMob website. Remember to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Posted by Jessica O'Brien, Mobile Product Specialist

Source: Inside AdMob


Watch sessions from the Playtime 2016 events to learn how to succeed on Android & Google Play

Posted by Patricia Correa, Head of Developer Marketing, Google Play

We’re wrapping up our annual global Playtime series of events with a last stop in Tokyo, Japan. This year Google Play hosted events in 10 cities: London, Paris, Berlin, Hong Kong, Singapore, Gurgaon, San Francisco, Sao Paulo, Seoul and Tokyo. We met with app and game developers from around the world to discuss how to build successful businesses on Google Play, share experiences, give feedback, collaborate, and get inspired. You can now watch some of the best Playtime sessions on our Android Developers YouTube Channel, as listed below. The playlist opens with a video that celebrates collaboration.

Keynote

What’s next for Google Play

Learn how we're helping users discover apps in the right context, creating new ways to engage with users beyond the install, and powering innovative experiences on emerging platforms like virtual reality, wearables, and auto.

Develop and launch apps & games

Android development in 2016

Android development is more powerful and efficient than ever before. Android Studio brings you speed, smarts, and support for Android Nougat. The broad range of cross-platform tools on Firecase can improve your app on Android and beyond. Material Design and Vulkan continue to improve the user experience and increase engagement.

Daydream & Tango

Daydream View is a VR headset and controller by Google that lets people explore new worlds, or play games that put them at the center of action. Learn how we're helping users discover apps in the right context and powering new experiences with Daydream and Tango.

Fireside chat - Wayfair & Pokémon GO on augmented reality

Augmented reality engages and delights people everywhere. In this fireside chat, online furniture seller Wayfair and Niantic's Pokémon GO share their experiences with AR and discuss how other developers can make the most of the platform.

Building for billions, featuring best practices from Maliyo Games

Learn how to create apps and games for emerging markets, which are expected to drive 80% of global smartphone growth by 2020, by recognizing the key challenges and designing the right app experiences to overcome them.

At minute 16:41, hear tips from Hugo Obi, co-founder of Nigerian games developer Maliyo.

Launch smart on Google Play

Set your app up for success using experimentation and iteration. Learn best practices for soft launching and adapting your app for different markets and device types.

Apps

Sustainable growth solves most problems for apps, featuring best practices from SoundCloud & Peak

Planning and executing a great growth strategy involves a complex set of choices and mastery of many tools. In this session we discuss topics including key business objectives, tools, and techniques to help you solve the growth puzzle with our partner, SoundCloud.

Also, check out some growth best practices from Peak.

Creating sustainable user growth for startups, by Greylock

User growth isn't just about growing the number of users you have. The key to sustainability is creating and delivering core product value. In this session, VC Greylock discusses how to identify your core action to focus on and shows you how to use these insights to optimize your app for long term growth.

App engagement is the new black, featuring best practices from Lifesum

As the app marketplace becomes more competitive, developer success depends on retaining users in apps they love. Find out which Google tools and features can help you analyze your users' behaviors, improve engagement and retention in your app and hear insights from others developers including Lifesum.

Predicting lifetime value in the apps world

Deepdive into lifetime value models and predictive analytics in the apps ecosystem. Tactics to get the most out of identified segments and how to upgrade their behaviors to minimize churn.

Subscriptions update

Learn about Google's efforts to enable users, around the world, to seamlessly and safely pay for content. This session provides updates on Google Play billing and recent enhancements to our subscriptions platform.

Games

One game fits all, featuring best practices from Space Ape Games

Customize your game's experience for different users by targeting them with lifetime value models and predictive analytics. Hear how these concepts are applied by Space Ape Games to improve retention and monetization of their titles.

Promoting your game and growing your user base, featuring best practices from Seriously

Learn how to use Google's latest tools, like Firebase, for benchmarking, acquiring users and measuring your activities. Also, hear game developer Seriously share their latest insights and strategies on YouTube influencer campaigns.

Creating long-term retention, loyalty and value with engaging LiveOps events, featuring best practices from Kabam & Creative Mobile

Learn how successful developers keep their games fresh and engaging with Live Operations. In this talk, the LiveOps expert on Marvel: Contest of Champions discusses tips about the art and science of running an engaging LiveOps event.

Also check out the tips and best practices to run successful LiveOps from games developer Creative Mobile.

Panel - Play fair: Maintaining a level playing field in your game, featuring Space Ape Games and Kongregate

Ensuring that your game is fair is critical to success. Find out how game developers are achieving this and some ways Google Play can help.

Families

Why you need to build for families

Family-based households with children have higher tablet and smartphone ownership rates than the general population. These families are more likely to make purchases on their mobile devices and play games. Learn about how parents choose what to download and buy, and how you can prepare for maximum conversion.

Two keys to growth: user acquisition & app engagement, by Cartoon Network

Hear how Cartoon Network leverages their network to cross-promote new titles, acquire new users and keep them engaged through immersive experiences.

Go global: Getting ready for the emerging markets revolution, by Papumba

Papumba has a clear vision to grow a global business. Hear how they work with experts to adapt their games to local markets and leverage Google Play's developer tools to find success around the world.

Optimizing for a post install world

You've spent time and resources getting users to download your apps, but what happens after the install? Learn how to minimize churn and keep families engaged with your content long term.

Monetization best practices on freemium, by 01 Digital

Learn how 01 Digital uses In-App-Purchases (IAP) to effectively monetize their apps while maintaining a safe environment for families.

Building a subscription business that appeals to parents, by PlayKids

PlayKids has been at the forefront of the subscription business model since their inception. See how they best serve their subscribers by refreshing their content, expanding their offerings and investing in new verticals.



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