Tag Archives: app developers

#WeArePlay | Meet the founders changing women’s lives: Women’s History Month Stories

Posted by Leticia Lago – Developer Marketing

In celebration of Women’s History month, we’re celebrating the founders behind groundbreaking apps and games from around the world - made by women or for women. Let's discover four of my favorites in this latest batch of nine #WeArePlay stories.

Múkami Kinoti Kimotho

Royelles Revolution / Royelles Revolution: Gaming For Girls (USA)

Múkami Kinoti Kimotho – Royelles Revolution / Royelles- Gaming For Girls | USA

Múkami's journey began when she noticed the lack of representation for girls in the gaming industry. Determined to change this narrative, she created Royelles, a game designed to inspire girls and non-binary people to pursue careers in STEAM (science, technology, engineering, art, math) fields. The game is anchored in fierce female avatars like the real life NASA scientist Mara who voices a character. Royelles is revolutionizing the gaming landscape and empowering the next generation of innovators. Múkami's excited to release more gamified stories and learning modules, and a range of extended reality and AI-powered avatars based on the game’s characters.

"If we're going to effectively educate Gen Z and Gen Alpha, we have to meet them in the metaverse and leverage gamified play as a means of driving education, awareness, inspiration and empowerment.” 

- Múkami

Leonika Sari Njoto Boedioetomo

Reblood: Blood Services App (Indonesia)

Leonika Sari Njoto Boedioetomo – Reblood / Blood Services App | Indonesia

When her university friend needed an urgent blood transfusion but discovered there was none available in the blood bank, Leonika became aware of the blood donation shortage in Indonesia. Her mission to address this led her to create Reblood, an app connecting blood donors with those in need. With over 140,000 blood donations facilitated to date, Reblood is not only saving lives but also promoting healthier lifestyles with a recently added feature that allows people to find the most affordable medical checkups.

“Our goal is to save more lives by raising awareness of blood donation in Indonesia and promoting healthier lifestyles for blood donors.” 

- Leonika

Luciane Antunes dos Santos and Renato Hélio Rauber

CARSUL / Car Sul: Urban Mobility App (Brazil)

Luciane Antunes dos Santos and Renato Hélio Rauber – Car Sul: Urban Mobility App | Brazil

Luciane was devastated when she lost her son in a car accident. Her and her husband Renato's loss led them to develop Carsul, an urban mobility app prioritizing safety and security. By providing safe transportation options and partnering with government health programs to chauffeur patients long distances to larger hospitals, Carsul is not only preventing accidents but also saving lives. Luciane and Renato's dedication to protecting others from the pain they've experienced is ongoing and they plan to expand to more cities in Brazil.

“Carsul was born from this story of loss, inspiring me to protect other lives. Redefining myself in this way is very rewarding.” 

- Luciane

Diariata (Diata) N'Diaye

Resonantes / App-Elles: Safety App for Women (France)

Diariata (Diata) N'Diaye – Resonantes /App-Elles: Safety App for Women | France

After hearing the stories of young people who had experienced abuse that was similar to her own, Spoken word artist Diata developed App-Elles – an app that allows women to send alerts when they're in danger. By connecting users with support networks and professional services, App-Elles is empowering women to reclaim their safety and seek help when needed.Diata also runs writing and recording workshops to help victims overcome their experiences with violence and has plans to expand her app with the introduction of a discreet wearable that sends out alerts.

“I realized from my work on the ground that there were victims of violence who needed help and support systems. This was my inspiration to create App-Elles." 

- Diata

Discover more #WeArePlay stories and share your favorites.

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Navigating AI Safety & Compliance: A guide for CTOs

Posted by Fergus Hurley – Co-Founder & GM, Checks, and Pedro Rodriguez – Head of Engineering, Checks

The rapid advances in generative artificial intelligence (GenAI) have brought about transformative opportunities across many industries. However, these advances have raised concerns about risks, such as privacy, misuse, bias, and unfairness. Responsible development and deployment is, therefore, a must.

AI applications are becoming more sophisticated, and developers are integrating them into critical systems. Therefore, the onus is on technology leaders, particularly CTOs and Heads of Engineering and AI – those responsible for leading the adoption of AI across their products and stacks – to ensure they use AI safely, ethically, and in compliance with relevant policies, regulations, and laws.

While comprehensive AI safety regulations are nascent, CTOs cannot wait for regulatory mandates before they act. Instead, they must adopt a forward-thinking approach to AI governance, incorporating safety and compliance considerations into the entire product development cycle.

This article is the first in a series to explore these challenges. To start, this article presents four key proposals for integrating AI safety and compliance practices into the product development lifecycle:

1.     Establish a robust AI governance framework

Formulate a comprehensive AI governance framework that clearly defines the organization’s principles, policies, and procedures for developing, deploying, and operating AI systems. This framework should establish clear roles, responsibilities, accountability mechanisms, and risk assessment protocols.

Examples of emerging frameworks include the US National Institute of Standards and Technologies’ AI Risk Management Framework, the OSTP Blueprint for an AI Bill of Rights, the EU AI Act, as well as Google’s Secure AI Framework (SAIF).

As your organization adopts an AI governance framework, it is crucial to consider the implications of relying on third-party foundation models. These considerations include the data from your app that the foundation model uses and your obligations based on the foundation model provider's terms of service.

2.     Embed AI safety principles into the design phase

Incorporate AI safety principles, such as Google’s responsible AI principles, into the design process from the outset.

AI safety principles involve identifying and mitigating potential risks and challenges early in the development cycle. For example, mitigate bias in training or model inferences and ensure explainability of models behavior. Use techniques such as adversarial training – red teaming testing of LLMs using prompts that look for unsafe outputs – to help ensure that AI models operate in a fair, unbiased, and robust manner.

3.     Implement continuous monitoring and auditing

Track the performance and behavior of AI systems in real time with continuous monitoring and auditing. The goal is to identify and address potential safety issues or anomalies before they escalate into larger problems.

Look for key metrics like model accuracy, fairness, and explainability, and establish a baseline for your app and its monitoring. Beyond traditional metrics, look for unexpected changes in user behavior and AI model drift using a tool such as Vertex AI Model Monitoring. Do this using data logging, anomaly detection, and human-in-the-loop mechanisms to ensure ongoing oversight.

4.     Foster a culture of transparency and explainability

Drive AI decision-making through a culture of transparency and explainability. Encourage this culture by defining clear documentation guidelines, metrics, and roles so that all the team members developing AI systems participate in the design, training, deployment, and operations.

Also, provide clear and accessible explanations to cross-functional stakeholders about how AI systems operate, their limitations, and the available rationale behind their decisions. This information fosters trust among users, regulators, and stakeholders.

Final word

As AI's role in core and critical systems grows, proper governance is essential for its success and that of the systems and organizations using AI. The four proposals in this article should be a good start in that direction.

However, this is a broad and complex domain, which is what this series of articles is about. So, look out for deeper dives into the tools, techniques, and processes you need to safely integrate AI into your development and the apps you create.

See what’s new & what’s possible with Firebase at Demo Day

Posted by Annum Munir – Product Marketing Manager

This article also appears on the Firebase blog

After sharing tons of teasers and behind-the-scenes footage over the past few weeks, we’re excited to announce that our very first Demo Day is finally here! Today, we released 10 demos (i.e. pre-recorded short videos) alongside technical resources to show you what’s new, what’s possible, and how you can solve your biggest app development challenges with Firebase. You don’t want to miss this peek at the future of Firebase!

Tune in from anywhere, at any time to check out the demos at your own pace.

Build, run and scale your apps with Firebase

The demos are designed to help you build and run full stack apps faster, harness the power of AI to work smarter and build engaging experiences, and use Google technology and tools together to be more productive.

AI demos

AI has everyone buzzing, but are you wondering how to practically use it in your app development workflow? You won’t want to miss these demos:

Flutter and Project IDX demos

We also worked closely with our friends across Google, including Flutter and Project IDX (to name a few) to demo integrated solutions from your favorite Google products so you get a seamless development experience. Check them out:

App development demos

And last but not least, we’re committed to helping you improve all parts of app development. Watch these demos on strengthening app security, releasing safely and reducing risk, and automating and scaling your infrastructure. We’ve even added new quality-of-life features and given the Firebase console a highly-requested makeover that’ll take you to the dark side.

Happy Demo Day!

Check out the demos and then join the conversation on X (formerly Twitter) and LinkedIn using #FirebaseDemoDay to ask questions, give us feedback, and see what the rest of the community is saying.