Google has been at the forefront of protecting users from the ever-growing threat of scams and fraud with cutting-edge technologies and security expertise for years. In 2024, scammers used increasingly sophisticated tactics and generative AI-powered tools to steal more than $1 trillion from mobile consumers globally, according to the Global Anti-Scam Alliance. And with the majority of scams now delivered through phone calls and text messages, we’ve been focused on making Android’s safeguards even more intelligent with powerful Google AI to help keep your financial information and data safe.
Today, we’re launching two new industry-leading AI-powered scam detection features for calls and text messages, designed to protect users from increasingly complex and damaging scams. These features specifically target conversational scams, which can often appear initially harmless before evolving into harmful situations.
To enhance our detection capabilities, we partnered with financial institutions around the world to better understand the latest advanced and most common scams their customers are facing. For example, users are experiencing more conversational text scams that begin innocently, but gradually manipulate victims into sharing sensitive data, handing over funds, or switching to other messaging apps. And more phone calling scammers are using spoofing techniques to hide their real numbers and pretend to be trusted companies.
Traditional spam protections are focused on protecting users before the conversation starts, and are less effective against these latest tactics from scammers that turn dangerous mid-conversation and use social engineering techniques. To better protect users, we invested in new, intelligent AI models capable of detecting suspicious patterns and delivering real-time warnings over the course of a conversation, all while prioritizing user privacy.
Scam Detection for messages
We’re building on our enhancements to existing Spam Protection in Google Messages that strengthen defenses against job and delivery scams, which are continuing to roll out to users. We’re now introducing Scam Detection to detect a wider range of fraudulent activities.
Scam Detection in Google Messages uses powerful Google AI to proactively address conversational scams by providing real-time detection even after initial messages are received. When the on-device AI detects a suspicious pattern in SMS, MMS, and RCS messages, users will now get a message warning of a likely scam with an option to dismiss or report and block the sender.
As part of the Spam Protection setting, Scam Detection on Google Messages is on by default and only applies to conversations with non-contacts. Your privacy is protected with Scam Detection in Google Messages, with all message processing remaining on-device. Your conversations remain private to you; if you choose to report a conversation to help reduce widespread spam, only sender details and recent messages with that sender are shared with Google and carriers. You can turn off Spam Protection, which includes Scam Detection, in your Google Messages at any time.
Scam Detection in Google Messages is launching in English first in the U.S., U.K. and Canada and will expand to more countries soon.
Scam Detection for calls
More than half of Americans reported receiving at least one scam call per day in 2024. To combat the rise of sophisticated conversational scams that deceive victims over the course of a phone call, we introduced Scam Detection late last year to U.S.-based English-speaking Phone by Google public beta users on Pixel phones.
We use AI models processed on-device to analyze conversations in real-time and warn users of potential scams. If a caller, for example, tries to get you to provide payment via gift cards to complete a delivery, Scam Detection will alert you through audio and haptic notifications and display a warning on your phone that the call may be a scam.
During our limited beta, we analyzed calls with Gemini Nano, Google’s built-in, on-device foundation model, on Pixel 9 devices and used smaller, robust on-device machine-learning models for Pixel 6+ users. Our testing showed that Gemini Nano outperformed other models, so as a result, we're currently expanding the availability of the beta to bring the most capable Scam Detection to all English-speaking Pixel 9+ users in the U.S.
Similar to Scam Detection in messaging, we built this feature to protect your privacy by processing everything on-device. Call audio is processed ephemerally and no conversation audio or transcription is recorded, stored on the device, or sent to Google or third parties. Scam Detection in Phone by Google is off by default to give users control over this feature, as phone call audio is more ephemeral compared to messages, which are stored on devices. Scam Detection only applies to calls that could potentially be scams, and is never used during calls with your contacts. If enabled, Scam Detection will beep at the start and during the call to notify participants the feature is on. You can turn off Scam Detection at any time, during an individual call or for all future calls.
According to our research and a Scam Detection beta user survey, these types of alerts have already helped people be more cautious on the phone, detect suspicious activity, and avoid falling victim to conversational scams.
Keeping Android users safe with the power of Google AI
We're committed to keeping Android users safe, and that means constantly evolving our defenses against increasingly sophisticated scams and fraud. Our investment in intelligent protection is having real-world impact for billions of users. Leviathan Security Group, a cybersecurity firm, conducted a funded evaluation of fraud protection features on a number of smartphones and found that Android smartphones, led by the Pixel 9 Pro, scored highest for built-in security features and anti-fraud efficacy1.
With AI-powered innovations like Scam Detection in Messages and Phone by Google, we're giving you more tools to stay one step ahead of bad actors. We're constantly working with our partners across the Android ecosystem to help bring new security features to even more users. Together, we’re always working to keep you safe on Android.
Notes
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Based on third-party research funded by Google LLC in Feb 2025 comparing the Pixel 9 Pro, iPhone 16 Pro, Samsung S24+ and Xiaomi 14 Ultra. Evaluation based on no-cost smartphone features enabled by default. Some features may not be available in all countries. ↩
This week Google gathered experts together in Dublin at the “Growing Up in the Digital Age Summit” to discuss keeping children and young people safe online.
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