GDE community highlight: Nishu Goel

Posted by Monika Janota, Community Manager

Red graphic image shows woman holding microphone on stage next to some gears and the GDE logo

Nishu Goel is a renowned web engineer from India, Google Developer Expert for Angular and web technologies, Microsoft Most Valuable Professional. She’s the author of Step by Step Angular Routing (BPB, 2019) and A Hands-on Guide to Angular (Educative, 2021) as well as the author of Web Almanac 2021 JavaScript chapter. Nishu currently works at epilot GmbH as a full stack engineer. She told us about her community involvement, career plans and the best ways to learn web development.

Monika: Let’s start with your story. What inspired you to become a developer and take on an active role within dev communities?

Nishu: I got my bachelor’s degree in computer science, we studied data structures, and that’s where the interest in programming started. During the third year of engineering, a connection with the developer community was established through my participation in the Microsoft Imagine Cup Nationals competition where we presented solutions through code. The idea of the application we built was to bring educational opportunities to local students, especially girls. I met some very inspiring people, both contestants and organizers in this journey.

In 2018, my professional career took off, and I started working with Angular. Angular became the primary technology that connected me to the GDE program. Around the same time, I started writing blog posts and creating content around the subject I was working on and learning . Dhananjay Kumar helped me get started on this journey and ensured to keep me on track. My first articles tackled the basics of Angular. Soon after I started speaking at events-the first one being ngNepal, Nepal’s Angular Conference. This led to more speaking invitations about Angular and web technologies.

GDE Nishu Goel stands in the middle of the photo with 4 men on her left and 4 men on her right. They all look into the camera with half smiles

Monika: What’s your professional experience technology-wise?

Nishu: It was all about Angular and web components for the first two years. I was using Angular for building the web, but soon I decided to go beyond that and explore other fields. I didn’t want to limit myself in case I’d have to switch projects. That’s how I started creating web components in Angular to use in other frameworks.

The first thing I did was to create web components using Angular. I published it to npm and used it as a demo in a React project. I’ve discussed this during some of my talks and presentations later. My next job required using React and Typescript. Now, because I was working with React, I wasn’t just using one framework anymore, but the web in general. At that moment I learned a lot about the web, especially web performance. That’s when I had to start thinking about the Largest Contenful Paint (LCP) or First Contentful Paint (FCP), which means how much time it will take your application to load or what’s going to be the maximum time for the page to render. I have been working towards choosing best practices and an improved performance of the applications.

Because of this interest in web performance, I got involved in the Web Almanac and wrote the JavaScript chapter. Web Almanac is an annual report on the state of the web in general — it tells us how people are using different features. Last year 8.6 million websites were screened, the data was analyzed and presented in the report. The report includes statistics like the usage of the async and defer attributes in a <script> element. How many websites are using them correctly, how many are not using that at all, and how many improved those compared to 2020. The last Web Almanac report mentioned that around 35% of websites used two attributes on the same script, which was an anti-pattern, decreasing the performance. This was pointed out last year, and this year we tried to see if the situation improved. I also spoke at ngConf and Reliable Dev Summit, where I focused on the performance of the web.

Close up of the front of a book titled 2021 Web Almanac, HTTP Archive's Annual state of the web report

Monika: You’re also very much involved in giving back to the community. Lately you’ve been volunteering with a Ugandan NGO YIYA — how did it start and what was the main point of that cooperation?

Nishu: It started with the GDE team informing us about the volunteering opportunity with YIYA. The Ugandan NGO was looking for engineers to help them with either the content preparation or technical features. The program aims to empower school-aged children in Uganda and offer them education opportunities using the technologies available locally — not computers or textbooks, but rather basic keypad phones and radios. The children would dial a certain number and receive a set of information, dial another one for more insights, and so on. It became even more useful during the pandemic.

Since I’ve always been involved with the community and sustainable development goals, I decided to reach out. After a meeting with the YIYA team, I offered my help with the Python scripts or any bugs they came up with, any issues with the portal. We worked together for a brief amount of time.

Monika: What are your plans for 2022? Is there anything you’re focusing on in particular?

Nishu: I’m switching jobs and moving to another country. I’ll be working on the web in general, improving the site performance, and also on the backend, using Golang. I’ll continue to zero in on the web performance area since it’s very interesting and complex, and there’s a lot to understand and optimize. Even now, after dedicating a lot of my time to that, there’s still so much to learn. For example, I’d love to understand how using a CDN for my image resources would help me make my app even faster. I want to become THE expert of web performance — I’m gradually getting there, I like to believe :)

Monika: You’ve mentioned starting to write at a point when you were not an expert, you were just writing what you were learning. What would your advice be to new developers coming through and feeling they don’t have anything to share?

Nishu: That’s exactly how I felt when I started writing. I thought that maybe I should not put this out? Maybe it’s just wrong? I was worried my writing was not going to help the readers. But the important thing was that my writing was helping me. I would forget things after some time and then come back to something I wrote earlier. Writing things down is a great idea.

Close up of the front of a book titled Step-by-step Angular Routing, authored by Nishu Goel

So I would suggest everyone — just write, at whatever stage. Even if you’ve only finished one part of a course you’re going through — you’re learning by writing it down. A piece of information that you got to know at some point may be useful to others who don’t know that yet. You don’t need to be an expert. Writing will help you. And anyone, at any stage of their career.

Monika: It’s best to follow people who just learned something because they know all the things they had to figure out. Once you’re an expert, it’s hard to remember what it was like when you were new. And any advice for someone who’s just getting into web development?

Nishu: Many people ask which framework they should choose when they’re starting, but I think that’s not the right question. Whatever we are learning at any point should be useful at a later stage as well. I would advise anyone to drop the limitations and start with HTML or JavaScript — that’s going to be profitable in the future.

And then take any opportunity that comes your way. This happened to me when I stumbled upon information about the Web Almanac looking for authors. I just thought, “oh, this is interesting, this may help everyone with the performance side of things”. That’s how I became a content lead for the JavaScript chapter, and I’ve spent six months writing it. So I think it’s just about grabbing the opportunities and working hard.

Monika: Do you have any predictions or ideas about the future of web technology in general? What’s going to be the next hot topic? What’s going to be growing fast?

Nishu: I love the fact that we’re able to run servers within browsers now, this is a great advancement. For example, running Node.js from the browser has been introduced lately, meanwhile in the past we could not run anything without having Node.js installed in our systems. Now we can do anything from the browser. This is a huge step further in the web ecosystem. And the OMT — Off the Main Thread. Working on the threads is going to be much improved as well. Web Assembly is advancing and enables developers to do that, and I think that is the future of the web ecosystem.

The Beta for Android 13 is out now: Android 13 Beta 1

Posted by Dave Burke, VP of Engineering

Android13 Logo

It’s already April and we’ve been making steady progress refining the features and stability of Android 13, building around our core themes of privacy and security, developer productivity, as well as tablet and large screen support. Today we’re moving into the next phase of our cycle and releasing the first Beta of Android 13.

For developers, there’s a lot to explore in Android 13, from privacy features like the new notification permission and photo picker, to APIs that help you build great experiences, like themed app icons, quick settings tile placement, and per-app language support, as well as capabilities like Bluetooth LE audio and MIDI 2.0 over USB. In Beta 1, we’ve added new permissions for more granular access to media files, improved audio routing APIs, and more. We’ll have more to share at Google I/O, coming up on May 11-12, so please save the date!

We’re inviting you to give Beta 1 a try as we welcome more early adopters to give us feedback on this release. You can try Android 13 Beta 1 today on supported Pixel devices by enrolling here to get the update over-the-air. If you’re already running a developer preview of Android 13, your device will automatically get this and future updates over the air. As always, downloads for Pixel and the Android Emulator are also available. Visit the Android 13 developer site for details on how to get started developing and testing your app.


What’s new in Beta 1?

We’re continuing to focus on privacy and security, while giving you new APIs to help you build great experiences for your users. Beta 1 includes the latest updates to features we announced earlier, like the new notification permission, photo picker, themed app icons, improved localization and language support, and more. Beta 1 also introduces a small number of new features, so give these a try and let us know what you think!

More granular permissions for media file access - Previously, when an app wanted to read shared media files in local storage, it needed to request the READ_EXTERNAL_STORAGE permission, which gave access to all types of media files. To bring more transparency and control to users, we’re introducing a new set of permissions with more granular scope for accessing shared media files.

With the new permissions, apps now request access to a specific type of file in shared storage:

Allow My App to access music and other audio files on this device

When the permissions are granted by the user, apps will have read access to the respective media file types. To simplify the experience for users, If an app requests READ_MEDIA_IMAGE and READ_MEDIA_VIDEO at the same time, the system displays a single dialog for granting both permissions. If your app accesses shared media files, you’ll need to migrate to the new permissions when your app targets Android 13. More here.

Better error reporting in Keystore and KeyMint - For apps that generate keys, Keystore and KeyMint now provide more detailed and accurate error indicators. We’ve added an exception class hierarchy under java.security.ProviderException, with Android-specific exceptions that include Keystore/KeyMint error codes, and whether the error is retryable. You can also modify the methods for key generation, signing, and encryption to throw the new exceptions. The improved error reporting should now give you what you need to retry key generation.

Anticipatory audio routing - To help media apps identify how their audio is going to be routed, we’ve added new audio route APIs in the AudioManager class. The new getAudioDevicesForAttributes() API allows you to retrieve a list of devices that may be used to play the specified audio, and we added the getDirectProfilesForAttributes() API to help you understand whether your audio stream can be played directly. Use these new APIs to determine the best AudioFormat to use for your audio track.

App compatibility

If you haven’t tested your app for compatibility with Android 13 yet, now is the time to do it! With Android 13 now in Beta, we’re opening up access to early-adopter users as well as developers. This means that in the weeks ahead, you can expect more users to be trying your app on Android 13 and raising any issues that they find.

To test for compatibility, install your published app from Google Play or other source on a device or emulator running Android 13 Beta and work through all of the app’s flows. Review the behavior changes to focus your testing. After you’ve resolved any issues, publish an update as soon as possible.

Timeline

With Beta we’re getting closer to Platform Stability in June 2022. Starting then, app-facing system behaviors, SDK/NDK APIs, and non-SDK lists will be finalized. At that time, you should finish up your final compatibility testing and release a fully compatible version of your app, SDK, or library. More on the timeline for developers is here.


Get started with Android 13!

Today’s Beta release has everything you need to try the Android 13 features, test your apps, and give us feedback. Just enroll any supported Pixel device here to get this and future Android 13 Beta and feature drop Beta updates over-the-air. If you’ve already installed a developer preview build, you’ll automatically get these updates. To get started developing, set up the SDK.

For even broader testing on supported devices, try Android 13 Beta on Android GSI images, and if you don’t have a device you can test on the Android Emulator -- just download the latest emulator system images via the SDK Manager in Android Studio.

For complete details on how to get the Beta, visit the Android 13 developer site.

Enhanced menus in Google Docs improves findability of key features on desktop

What’s changing 

We’re updating the menus in Google Docs to make it easier to locate the most commonly-used features. In this update you’ll notice: 

  • Shortened menus for better navigation 
  • Reorganization for more intuitive feature location 
  • Prominent icons for faster recognition 


Enhanced menu




Who’s impacted 

End users 

Why it’s important 

The new design improves findability of key features, making it quicker and easier to use Docs. Note that existing functionality isn't changing with this launch. 

For features that have been reorganized, we hope that their new menu location will be more intuitive and make it easier and faster to navigate the product. In particular, Apps Script-related functionality is now grouped under the new “Extensions” menu. This includes access to the Apps Script IDE as well as management of add-ons. 

Getting started 

  • Admins: There is no admin control for this feature. 
  • End users: This feature will be available by default. Visit the Help Center to learn more about using Google Docs 

Rollout pace 

Availability 

  • Available to all Google Workspace customers, as well as legacy G Suite Basic and Business customers Available to users with personal Google Accounts 

 Resources 

How data drives a hyperlocal news strategy in Los Angeles

Editor’s Note from Ludovic Blecher, Head of Google News Initiative Innovation: The GNI Innovation Challengeprogram is designed to stimulate forward-thinking ideas for the news industry. The story below by Gabriel Kahn, professor at USC Annenberg School of Journalism, is part of an innovator seriessharing inspiring stories and lessons from funded projects.

The Crosstown team of 10 represented by a cartoon line up which includes their names.

One year ago, our team at the University of Southern California started the Crosstown Neighborhood Data Project. Rapidly expanding news deserts - areas that receive no regular news coverage - can be seen across the US. Small town newspapers are drying up, and toxic “pink-slime” pseudo journalism is seeping in. These news deserts are growing even in big cities. Los Angeles has lost four local papers recently, and so many neighborhoods are overlooked by the news outlets that remain. That is why we started covering every corner of Los Angeles with a four-person editorial team.

It sounds impossible, but it’s not. Here’s how we did it, and what we learned. 

Each week, Crosstown sends out 110 unique email newsletters, one for each neighborhood in this city of four million. The newsletter features brief news stories that hit people where they live: charts and graphics on the number of new COVID infections and vaccination rates, plus pieces about housing, crime and traffic in each neighborhood. 

How do we do this? Through data. We’ve been collecting a trove of information on how Los Angeles lives, works and gets around. All this data is free, but much of it is hard to read and is stored on clunky local government websites. We scrape the data and organize it by neighborhood. That way we can quickly tell how many homes were burglarized in Hollywood last month, or figure out the neighborhood where the most new buildings are going up.

We then write one template for our newsletter, and our custom-built software creates 110 different versions, each with the proper data, visualizations and context for that neighborhood. This wasn’t easy. Our software engineering team spent a year building it, funded by the Google News Initiative Innovation Challenge. We’ve now sent out more than 60 sets of weekly newsletters and learned a great deal. 

Increased engagement

Our biggest takeaway is that people truly engage with news when it’s about their neighborhood. The open rates on our newsletter are over 70%. Most weeks they exceed 80%. The lowest we ever recorded was 55%. This compares to the industry standard for news-related newsletter opening rates (22% according to MailChimp or just under 24% according to CampaignMonitor).

Why? People can’t get this news anywhere else. No other news organizations deliver this level of hyper-localized data. Second, it’s news people want. Currently, there is a widespread impression that Los Angeles is in the midst of a crime wave. Giving people verified stats about their neighborhood and explaining the broader context, such as whether a particular type of crime is rising or falling and how their area compares to others in the city, is a vital public service. 

One example of this is that in one of our newsletters we included the number of building demolitions that had taken place in each neighborhood. A reader then had hard data for her Hollywood neighborhood, which she took to city planners and made a public testimony to convey endangered and historic sites.

Our newsletter also hits the inbox with an appealing subject line, such as “Omicron’s impact on Koreatown,” or, “How much illegal dumping is happening in Venice?” When you live in a big city, it can be difficult to get a read on your own neighborhood. A weekly email with some basic information can be invaluable. 

We’ve found it’s also a great way to engage the audience. Some neighborhoods are battling pressing issues such as traffic congestion or rapidly rising rents. When we cover that in a story, they write back wanting to know more. This allows us to figure out who cares about what across an entire city. In the year since we launched, traffic to the website has increased by 30%.

More importantly, we have a tenfold increase in our audience reaching back out to us. We now know what neighborhoods these audience members live in, because they respond to us directly from their neighborhood email account. This helps us understand which issues are most important to people in different parts of the city.

We’re only at the beginning of understanding what kind of hyperlocal stories we can tell. But our goals for this year lie beyond Los Angeles. We’re now piloting our project with three other newsrooms and we’re hoping to find even more that want to try this technology and approach. We believe using data in this way can be a powerful tool to help newsrooms reach and engage new audiences without raising costs.

Chrome for iOS Update

Hi, everyone! We've just released Chrome 101 (101.0.4951.44) for iOS; it'll become available on App Store in the next few hours.

This release includes stability and performance improvements. You can see a full list of the changes in the Git log. If you find a new issue, please let us know by filing a bug.

Harry Souders

Google Chrome

Get more information about your apps in Google Play

We work hard to keep Google Play a safe, trusted space for people to enjoy the latest Android apps. Today, we’re launching a new feature, the Data safety section, where developers will be required to give people more information about how apps collect, share and secure users’ data. Users will start seeing the Data safety section in Google Play today, and developers are required to complete this section for their apps by July 20th. As app developers update their functionality or change their data handling practices, they will show the latest in the apps’ Data safety section.

A unified view of app safety in Google Play

We heard from users and app developers that displaying the data an app collects, without additional context, is not enough. Users want to know for what purpose their data is being collected and whether the developer is sharing user data with third parties. In addition, users want to understand how app developers are securing user data after an app is downloaded. That’s why we designed the Data safety section to allow developers to clearly mark what data is being collected and for what purpose it's being used. Users can also see whether the app needs this data to function or if this data collection is optional.

Here are the information developers can show in the Data safety section:

  • Whether the developer is collecting data and for what purpose.
  • Whether the developer is sharing data with third parties.
  • The app’s security practices, like encryption of data in transit and whether users can ask for data to be deleted.
  • Whether a qualifying app has committed to following Google Play’s Families Policy to better protect children in the Play store.
  • Whether the developer has validated their security practices against a global security standard (more specifically, the MASVS).
Android phone showing the Data safety section of an app on Google Play

Putting users in control, before and after you download

Giving users more visibility into how apps collect, share and secure their data through the Data safety section is just one way we’re keeping the Android users and ecosystem safe.

We’ve also worked hard to give users control of installed apps through simple permissions features. For example, when an app asks to access “your location”, users can quickly and easily decide whether they want to grant that permission - for one time use, only while using the app, or all the time. For sensitive permissions like camera, microphone, or location data, people can go to the Android Privacy dashboard to review data access by apps.

Apps should help users explore the world, connect with loved ones, do work, learn something new, and more without compromising user safety. The new Data safety section, in addition to Google Play’s existing safety features, gives people the visibility and control they need to enjoy their apps.

To learn more about Google Play’s Data safety section, check out this guide.

A productivity expert’s tips for returning to the office

Two years ago, as many of us were thrown into remote work, I wrote a blog post about tips for working from home. Now, as many of us find ourselves returning to the office or preparing to do so soon, I wanted to talk about a few ways we can transition productively to (yet another) new (er, maybe old?) working environment where some of us are in the office, some aren’t…or some combination of the above.

Here are my top 10 tips for being productive in a hybrid work environment:

  1. Make sure people know where you are. Nothing screams inefficiency more than hundreds of emails and calendar invites (and invite changes) where everyone is trying to figure out who is where, when and on what days. Take the guesswork out of it by setting yourworking location and yourworking hours in Calendar, and RSVP to meetings with your location.
  2. Add other responsibilities to Google Calendar. Do you have commute time? School drop off? Moving to a different office campus mid-day? Add it to your Calendar now; consider making theseOOO events so they auto decline if they are scheduled over.
  3. Optimize your calendar for connection and focus. Chances are good that you either find it easier to focus at home or in the workplace. As you consider the hybrid work options available to you, think about where you want to get your best focused work done and build it into your calendar. Wherever it happens, minimize distractions (mute notifications, use noise-canceling headphones) and schedule Focus Time in your calendar so colleagues know that you’re heads down.
  4. Keep your “hot spots” and your “not spots.” Our brain makes associations with the sights, sounds and smells of places and when we do an activity in the same place regularly, it makes it easier to "get in the zone" each time we go back to that same spot. Keep “hot spots” in your house and at work where you do certain things. “I always code at my desk,” “I always answer customer emails from this cafe in my building,” “I always sit on my front porch to read industry news.” Your brain will associate those spots with those things and make switching between tasks easier. Similarly, safeguard your “not spots” — places you NEVER work. If you’ve never worked in a spot, like your bedroom, it’s easy to relax there because your brain only associates it with relaxation.
  5. Group meetings by type, content and location wherever possible. Many people think of their schedule like a puzzle: “Sure, wherever you find a 30-minute slot, throw a meeting in there!” But your energy and focus are changing (and challenged) when you bounce from a one one one meeting to a brainstorm to a project check-in…the list goes on and on . Be intentional about when you place meetings as much as possible. Group meetings of similar type and topic, especially given the new variety in location. Theme your days and minimize switching topics and types of meeting. Call Tuesday your “Project A” day, and place work time and meetings for that project on that day. If Wednesday morning is your manager’s staff meeting, block time afterwards to digest updates and trickle down information to your team as needed.
Two side by side images, one showing a calendar with various color-coded, unorganized meetings. This is labeled "what most people do." The other images shows all calendar meetings organized by color in blocks. This is labeled "time grouping."

6. Build in some things that happen every day. To give yourself some consistency, try finding 1-3 things that you do every day, no matter where you’re working. If you commute from 8:15 a.m.-9 a.m. into the office and listen to an audiobook, go on a walk and listen to your book during the same time period. If you always take a walk at home after lunch, do it at work, too. Always get an afternoon coffee at the office? Make yourself a latte at home. These signals help you keep your flow and make it a consistent “work day” no matter where you are.

7. Make adaily planevery night. At the beginning of the pandemic, I saw a surge in the use of the planning resources. People had gotten used to “showing up” in an office every morning, then deciding what to do with their time. Working from home required people to figure out exactly what they were doing and when. This type of planning is still important as you bounce back and forth to different work environments with different types of schedules. Fill out daily plan *the night before* to make the most of the following day. What you intend to do will marinate while you sleep and you’ll approach the day focused and intentional.

8. A new “season” of work calls for spring cleaning . A new schedule at the office, much like the New Year or a new job, is a great time for a “spring cleaning” of your work life. Do you need to keep that recurring meeting you set up two years ago to keep in touch with people you'll now see in the office? Should your team be meeting in-person on a different day given everyone’s locations? Do you need to lighten up your schedule to make more time for travel?

9. Write down three things you learned from working from home and take them with you. Working from home was a time of discovery for many of us. Let’s not lose those insights as we head back to the office. Maybe you realized you work best after a mid-morning workout, or that you get burnt out if you start work before 9 a.m. Take a moment to write down three things you learned and build them into your new schedule.

10. Take time to adjust. Two years ago, no one had any idea we’d be at home for so long. And during that time, many of us became great at being productive while working remotely. Others realized they definitely wanted to go back to the office. Whatever your preference, we gave each other grace. Let’s do the same this time as many of us transition yet again, and continue extending it to those who will remain remote.

New features to grow your business with Performance Max

As people move quickly between channels and devices, today’s consumer journey is always-on and rarely straightforward. Automation is helping businesses meet their customers at the right moment along this complex journey. Whether you’re looking to stay ahead of shifting consumer behavior or unlock incremental conversions from new places, Performance Max finds the optimal mix of Google Ads inventory and formats to help you drive better results.[3a6511]

In the coming weeks, we’re introducing new features to help you acquire new customers, better understand performance and start upgrading your Smart Shopping campaigns to Performance Max in just one click.

Focus on new customers

Performance Max optimizes results based on your conversion goals and looks for the highest-ROI conversion opportunities — regardless of channel. The new customer acquisition goal in Performance Max is rolling out over the next few weeks for all advertisers looking to generate leads or increase online sales. This was previously available for retailers using Smart Shopping campaigns and is now expanding to more advertiser goals in Performance Max.

This goal will allow you to either bid more for new customers compared to existing customers, or focus your optimizations on new customers only while maintaining your cost efficiency. You’ll also have more flexible ways to identify new customers, like providing your own first-party data through Customer Match lists, setting up conversion tags and using Google’s autodetection method.

Guide your campaigns with helpful insights

The Insights page helps you understand decisions guided by automation and find levers to improve results in your campaigns. In the coming weeks, we’re rolling out consumer interest insights to all advertisers to help you uncover search themes that are delivering conversions. Two new types of insights are also arriving for Performance Max.

With asset audience insights, you’ll be able to better understand how your text, image and video assets resonate with specific customer segments. For instance, if you’re an outdoor retailer running a campaign for bikes, you may find that exercise enthusiasts engage more with images of people mountain biking rather than product images of the bike itself. Using these insights, you can tailor your creative and influence your broader marketing strategy.

After you create your Performance Max campaigns, diagnostic insights will provide a snapshot of outstanding setup issues preventing your ads from showing. Each issue will include suggestions to resolve them, so you can easily and quickly get your campaign up and running. For example, if your creative assets are disapproved, you’ll be prompted to fix them so you can start serving your ads and avoid missing out on conversion opportunities.

  • The Insights page in Google Ads. The top header says “Discover top audiences responding to your assets” and the main section shows ad images of bikes and people riding bikes. Underneath each ad image are audience segments that engaged with the ad.

    Asset audience insights will show how your creative assets resonate with specific customer segments.

  • The Insights page in Google Ads. The main section says “Your campaign can’t run ads” and “Review issues that are preventing people from seeing your ads.” There is a blue button labeled “Fix it” on the page.

    Diagnostic insights will help you easily identify and fix campaign setup issues.

  • The Insights page in Google Ads. The page reads “Consumer spotlight” with search query themes that are related to an advertiser’s campaigns.

    Consumer interest insights will surface top-performing search query themes that are relevant to your campaigns.

Start upgrading your Smart Shopping campaigns

In January, we shared a preview of how to upgrade your Smart Shopping and Local campaigns to Performance Max to access additional inventory and formats across YouTube, Search text ads and Discover.[235f18]Over the coming weeks, you’ll see a notification in your Google Ads account when the “one-click” upgrade tool is ready for your Smart Shopping campaigns. You’ll also be able to access the tool from the Recommendations page and the Campaigns page. You can start upgrading your Local campaigns in June.

When you upgrade your Smart Shopping or Local campaign, it will become a new, separate Performance Max campaign that keeps the learnings from your previous campaign to maintain consistent performance. The campaign budget and settings from your previous campaign will also be carried over. Visit our Help Center for more details on the upgrade experience.

Retailers across the globe are seeing continued success with Performance Max. In fact, advertisers who upgrade Smart Shopping campaigns to Performance Max see an average increase of 12% in conversion value at the same or better ROAS.[bd1e6d]

Upgrading your existing Smart Shopping and Local campaigns helps ensure you can take advantage of expanded inventory and get your campaigns ready for the holiday season. You’ll be able to choose when to upgrade your campaigns until the automatic upgrade process begins. Smart Shopping campaigns will be automatically upgraded from July through September, and Local campaigns will be automatically upgraded from August through September. You’ll also be able to create new Performance Max campaigns through Google Ads, the Google Ads API, or starting in early summer, through e-commerce partners like WooCommerce and BigCommerce.

Check out our upgrade video tutorial and best practices to set up your Performance Max campaigns, and follow @AdsLiasion to stay informed throughout the upgrade process. On May 24, join us at Google Marketing Live where we’ll share what’s ahead for Performance Max.

Southeast Asian travelers are back

Before COVID-19, the countries of Southeast Asia were some of the world’s most popular travel destinations. The pandemic changed that in a matter of months — with devastating repercussions for the region’s $380 billion tourism industry. In early 2022, though, the tide started to turn again. Southeast Asian nations have eased travel restrictions, and the region’s travelers are eager to make up for lost time. They’re committed to traveling more frequently, open to new destinations, and determined to make the most of the opportunities that are now opening up.

To understand these travelers’ preferences and expectations — and the opportunity that resurgent demand creates for the region’s tourism operators — we took a closer look at some recent Google Search trends.

Resurgent demand

In Southeast Asia, inbound travel demand – visits by non-residents to a country – has experienced the fastest upturn in the Philippines and Indonesia, based on search volumes. In March, inbound demand for the Philippines had already surpassed pre-pandemic figures (hitting 104% of pre-pandemic search volumes), while Indonesia is close to a full rebound too (94%). These two countries have also seen the fastest resurgence in outbound travel – visits by their residents to other countries – with search volumes bouncing back to 70% of pre-pandemic levels. Singapore is in third place for both inbound and outbound travel demand.

Chart that demonstrates inbound and outbound travel demand for each Southeast Asian country in March 2022, with Indonesia and the Philippines showing the fastest rebound, followed by Malaysia, Vietnam,

Travelers crave luxury and care about sustainability

While the surge in demand is welcome, it’s important that the industry understands and caters to travelers’ changing needs. Search trends make it clear that the travel environment today is more complex than it was before the pandemic.

  • People are spending more time researching, planning and finding options, seeking peace of mind, and making sure they’re covered for unexpected changes. We saw year-on-year growth of more than 165% in travel insurance-related searches in Singapore, Malaysia and the Philippines.
  • Tourists are keen to stay longer when they do travel: interest in vacation rentals among Southeast Asian travelers rose by more than 1010% year-on-year.
  • “Revenge travelers” — those most eager to make up for lost time — are ready to pay for premium travel options. Among travelers from the Philippines, searches for “luxury resorts” and “beach resorts” are up 60% year on year.
  • There's growing consciousness of sustainability across the region — and particularly in Singapore and the Philippines. Searches related to sustainability have grown by 45% since 2019, while searches related to greenhouse gas emissions have increased by more than 163% in Singapore and by more than 156% in the Philippines.

How we’re adapting Google tools to help

We’re committed to helping travelers find the long-awaited travel experience they’re looking for, while navigating the complex environment. On Google Travel, the Flights, Hotels and Things to Do sections now provide more information on COVID — and give travelers the option to search for flexible booking options. The Google Travel Help website makes it easier for people to understand travel policies, restrictions, and special requirements. And for travelers seeking out new experiences, we’ve added more destinations to the Explore tab — including smaller cities and national parks — and options to filter by interests like outdoors, beaches or skiing.

We’re also helping travelers make more sustainable choices when they research and book, including giving hotels the ability to show an eco-certified badge next to their name and share details about their sustainability practices, plus providing carbon emission estimates for flights.

Supporting the industry recovery

In addition to evolving our tools for travelers, we’re doing a lot of work to help our industry partners tap into travel insights and plan for the future. Using Travel Insights with Google, businesses, governments and tourism boards can make decisions based on up-to-date information and move quickly when an opportunity arises.

To help smaller businesses in the travel industry reach potential customers on a large scale, we’ve made it possible for all hotels and travel companies to show free booking links in their profiles — and see how many people clicked on those links by generating reports on Hotel Center.

This is a pivotal time for the industry. People are finally booking trips, having dreamed about it (and saved up for it) for so long. They have higher expectations, including for seamless digital experiences throughout their journey. But they’re ready to spend more money and time on travel than they would have in the past. And the resurgent demand we see in Southeast Asia is just the beginning, with major destinations like China and Japan yet to re-open.

Looking ahead, there’s an enormous opportunity for travel businesses who can understand their customers and give them relevant, personalized experiences. We’ll keep doing everything we can to help, and to contribute to a strong, sustainable travel recovery across the region.

Sculpt, sketch and see the world in new cultural games

Creating new and engaging ways for you to learn about the world's art, culture, and history has always been the focus of the creative coders and artists in residence at the Google Arts & Culture Lab. Play can be an incredible vehicle for learning which is why in 2021 the team launched “Play with Arts & Culture”, a series of puzzle and trivia games that made it fun to discover and learn about cultural treasures from our partners’ collections. Today, you are invited to try four new games which will challenge you to learn through play. Simply visit g.co/artgames or press the Play tab (it looks like this ?) within the Google Arts & Culture app for Android and iOS .

Set your personal best score

All four of these games will let you earn and save High Scores. If you’re logged in to Google Arts & Culture, your best score for each game will be automatically saved and synced across your devices and displayed on the Play page so you never lose track of your personal best. When you beat your record, a congratulatory notification will let you share your high score with friends and challenge them to do better.

We hope you’ll have a lot of fun discovering Arts & Culture through our latest collection of games and learn something interesting along the way. Get playing and start setting your high scores today at g.co/artgames or in the Play tab (it looks like this ?) on the Google Arts & Culture app for Android and iOS.